Centric Hub A Customer Centricity Limited Publication© 2013
WELCOME to the Centric Hub! The year 2012 was a very productive year with lots of new experiences. Of note, was the birth of Centric Hub, an endeavor we are particularly proud of. We wouldn’t be as proud of it if it weren't for your acceptance and feed back. We are thankful for your support and hope that we continue on this journey together. We promise to continue to provide a newsletter rich with relevant information that can help you and your organisation. Here's to a very productive New Year.
Let’s go 2013!
For Laughs!
Vol. 1 Issue 5
Communicate, Communicate and Communicate! Good marke*ng skills will help you make the first sale but Customer Service skills will keep your customers coming back. Communica*on is the key to providing good Customer Service. Most people think of communica*on as the ability to speak clearly and to be understood. However, other elements of communica*on, including the ability to listen and the ability to empathize, are equally if not more important in Customer Service. Good communicators listen first before speaking. Listening Listening is more than hearing what someone has to say. It involves a keen awareness of nonverbal and verbal communica*on. Good listening takes prac*ce and involves a number of techniques. Give your full aEen*on to the customer. Stop what you are doing and look the person in the eyes as they are speaking. Help by asking the customer ques*ons. At *mes, we all have difficulty expressing ourselves. Asking ques*ons helps the speaker iden*fy ways to clarify what he is saying. Support the customer. Responding In responding to the customer, a good technique to ensure that you understand correctly is paraphrasing. Paraphrasing involves simply responding by repea*ng what the speaker said in your own words. Choosing the Right Words When speaking with customers, always avoid words that are emo*onally charged. For example, instead of referring to someone as "anal reten*ve," you could refer to them as "detail oriented." Use "I" statements instead of "you" statements. OOen, a statement beginning with "you" can make the receiver defensive. Empathy Empathy is a learned response. It is different than sympathy, as you are actually placing yourself in the other person's situa*on versus feeling sorry for them. Responding to customer complaints with empathy requires thought and prac*ce. Try to imagine yourself in the speaker's posi*on.