The future of wellness is on an upward trajectory, with the global market projected to soar to $8.5 trillion by 2027. Surveys underscore the increasing importance of wellness in people's lives, but the landscape of wellness is undergoing a transformative shift, accommodating diverse preferences and needs. The GWI 2024 report identifies two distinct wellness markets: "hardcare" and "softcare." "Hardcare" denotes advanced, high-tech, and often expensive wellness solutions, while "softcare" emphasizes a simpler, more affordable, emotionally and socially oriented approach to well-being.