Vegans Explore MARKETING
Tuesday, July 8, 2025
�� Overview
Vegans Explore reached over 127K views and 36K+ in reach across all platforms this quarter Highlights include three community events, seven new partnerships, 105K+ on the email list, and major engagement in South Florida. Progress continues on directory expansion, sponsor growth, and event outreach.
Growth to 1,000+ monthly website visitors via SEO and Directory expansion
Reached goal April (21K), May (16K), and June (14K)
30%+ email open rates with stronger segmentation and storytelling
Paused emails on the main list until we can properly segment by region.
IT addressed the low delivery issue in June
10% Instagram follower growth and at least three Reels crossing 10,000 views
Followers growth down 11.8% from Q1 2025.
Weekly TikTok videos and 5,000+ platform engagements
Posted weekly and fell short of the 5K engagement (973).
50 new Directory listings added and fully optimized
Pulled back on the Directory to build a funnel
Funnel is pending completion by the web manager.
2x ROI on Fort Lauderdale’s July 5 Block Party and July 4 Pre-Party at LauderAle
Tracking for the Q3 2025 Report
Three new sponsor/vendor collaborations contributing to Passport or event campaigns
Speaking at the International Vegan Food Festival, Seed Food and Wine Austin, Thrive Festival, and collaborating with over 10 businesses and nonprofits.
�� Total Community Reach
�� Q2 2025 Results
Donations: $1,989
127,761+ views across all channels
36,406+ reach across all channels
Media Channels
Members
Email List: 10,506
Passport: 12 Partners: 7
TikTok
Views: 8,338 Int: 973
SV: 625
VE: 711
�� Q3 2025 Goals
Donations: $5,000
1250K+ views across all channels
50K+ reach across all channels
VE: 293 ��
Views: 105,016
Reach: 36,200
SV: 11.4K VE: 3,279
Facebook Views: 8K Reach: 792
SV: 3.8K
SV Group: 2.65K
YouTube Views: 205 Hours: 554
SV: 603
VE: 124 Website Views: 2,123
Visitors: 2,396
Posts: 22
Demographics
Top Cities
Fort Lauderdale, FL
Miami, FL
Orlando, FL
New York, NY
Tampa, FL
Los Angeles, CA
Pembroke Pines, FL
Hollywood, FL
Plantation FL
Saint Petersburg, FL
Top Countries
United
United
Age & Gender
Women
18-24: 17%
25-34: 15.2%
35-44: 24.8%
45-54: 17%
55-64: 7.3%
65+: 2.8%
Total: 688%
Men
18-24: 13% 25-34: 7.2% 35-44: 11.7% 45-54: 67% 55-64: 3% 65+: 1.3%
Total: 312%
Source: Instagram
�� Restaurant Meetup – On the Run Vegan
Views: 88K
Likes: 309
# of Posts: 4
# of Stories: 25
Facebook Views: 72
Likes: TBD
# of Posts: 3
Sunday, May 25, 2025
VE Raised: $205
Host Raised: $700
14,693+ views across all content
Attendees: 19
Read Article
TikTok
Posts: 1,085
Likes: 148
# of Posts: 2
�� Restaurant Meetup – Vegan Vibess
Views: 4,528
Likes: 383
# of Posts: 3
# of Stories: 19
Facebook Views: 26
Engagements: 3
# of Posts: 1
4,808
Sunday, April 20, 2025
VE Raised: $200
Host Raised: $700
13,431+ views across all content
Attendees: 15
Read Article
TikTok Views: 1,697
Likes: 221
# of Posts: 2 Newsletter Delivered: 7,206
�� Your City – Fort Lauderdale | Lauderale Brewery
Paid Ads
Views: 4,760
Reach: 3,192
Link Clicks: 231
Duration: 6 Days
Cost: $6062
Newsletter
Delivered: 7,741
Views: 25,903
Saturday, April 5, 2025
VE Raised: $1,584
34,049+ views across all content
Attendees: 250+
Read Article
Engagements: 2,151
# of Posts: 19
# of Stories: 40
Views: 482
Engagements: 15
# of Posts: 18
TikTok
Views: 405
Likes: 42
# of Posts: 1
�� Partners & Collaborators
LauderAle Brewery Vegan Delights TropiNut Shena
Playa Bowls Manka Impeccable Sweet Eats Planty Fuel Cafe
Queen’s Vegan Creperie
Penguin ParadICE
Vegan Showcases
DateNight AI
Date: June 22, 2025
Social Views: 397
Social Int.: 97
Email: 21K emails
Date: June 10, 2025
Social Views: 3,664
Social Int.: 136
Email: 10.5K emails
Date: May 29, 2025
Social Views: 1,209
Social Int: 101
Email: 105K
Soil to Soul
Date: June 19, 2025
Social Views: 397
Social Int: 397
Email: 21K
Tribe Tea Lounge
Date: June 02, 2025
Social Views: 1,329
Social Int: 97
Email: 105K
Date: May 19, 2025
Social Views
397
Social Int: 397
Email: 105K
Date: April 20, 2025
Social Views: 1,209
Social Int.: 101
Email: 10.5K Heal the Planet
Mama Chea Cafe Mushroom Dinner
Q2 2025
Email Marketing
Q2 2025
�� New Openings, Closings & Weekend Events You Shouldn’t Miss
Thursday, May 16, 2025 8:56 PM
�� See You Saturday! Vegans Explore Fort Lauderdale! Thursday, April 03, 2025 10:39 AM
�� Q2 Results
To guide progress and ensure alignment, we’ll track:
Growth to 1,000+ monthly website visitors via SEO and Directory expansion
Reached goal April (2.1K), May (1.6K), and June (1.4K)
30%+ email open rates with stronger segmentation and storytelling
Paused emails on the main list until we can properly segment by region I.T. addressed the low delivery issue in June.
10% Instagram follower growth and at least three Reels crossing 10,000 views
Followers growth down 118% from Q1 2025
Weekly TikTok videos and 5,000+ platform engagements
Posted weekly and fell short of the 5K engagement (973).
50 new Directory listings added and fully optimized
Pulled back on the Directory to build a funnel
Funnel is pending completion by the web manager.
2x ROI on Fort Lauderdale’s July 5 Block Party and July 4 Pre-Party at LauderAle
Tracking for the Q3 2025 Report
Three new sponsor/vendor collaborations contributing to Passport or event campaigns
Speaking at the International Vegan Food Festival, Seed Food and Wine Austin, Thrive Festival, and collaborating with over 10 businesses and nonprofits.
�� Q3 Rocks
To guide progress and ensure alignment, we’ll track:
Website
Grow to 2,500 a month in website visitors
Delegate content updates
Directory Campaign
Launch four new directories
Research mobile application
Launch the Directory funnel for vendors
Email Marketing
30%+ email open rates
Strong segmentation for regional email blasts
10% Instagram follower growth.
At least three Reels crossing 10,000 views
TikTok
4 TikTok videos posted weekly
2,500+ platform engagements
Engagement of 13+
Events
International Vegan Food Festival
Dolphin’s event for November
Seed Food and Wine Austin
Volunteer Teams for Meetups and Your City