Vegans Explore MARKETING REPORT
�� Vegans Explore – By the Numbers (Q1 2025)
Wednesday, April 30, 2025
�� Total Community Reach (Q1 2025)
Funds Raised: $1,141.35
Estimated Total Reach: 128,000+
Combining social media, email, web, and in-person channels
7,500 followers
183K impressions
Top Reel: 12.4K views
TikTok
3,200 followers
97K views across 15 videos
Avg. engagement: 5.7%
5,400 page likes
68K post reach
Email List
2,640 subscribers
31% average open rate
17% click-through rate
Website
1,400 unique visitors
20+ inbound listing requests
In-Person Events
Love Life Cafe (1/25)
50+ attendees
Total Reach: TBD
$50 raised
Vegan Foodie Fest (4/23)
800+ attendees
Total Reach: TBD
37% lead conversion (email or social follow)
$1,021.35 raised
Plant Based Mafia (3/01)
20+ attendees
$70 raised
January 1 - March 31
Compared with Q4 2024
Q1 2025
January 1 - March 31
Compared with Q4 2024
January 1 - March 31
Compared with Q4 2024
Q1 2025
January 1 - March 31
Compared with Q4 2024
January 1 - March 31
Compared with Q4 2024
January 1 - March 31
Compared with Q4 2024
Email Marketing Q1
2025
January 1 - March 31
Compared with Q4 2024
Join the Plant-Based Revolution at Vegan Foodie Fest Miami – Feb 23!
Wednesday, February 19, 2025 05:19 PM
�� Don’t Miss This! Vegan Street Party + Big News Inside! Friday, March 07, 2025 06:03 PM
�� See You Saturday! Vegans Explore Fort Lauderdale! Thursday, April 03, 2025 10:39 AM
�� See You Saturday! Vegans Explore Fort Lauderdale! (Re-send) Thursday, April 03, 2025 10:39 AM
Vegans Explore - Q1 2025 Marketing Overview
Wednesday, April 30, 2025
Purpose: Build national visibility, deepen community engagement, and scale systems to support 1,111 cities by 2030
Focus Functions: Marketing, Community, Operations
�� Q1 Recap – Spotlight Metrics (January 1 – March 31)
Compared to Q4 2024, Vegans Explore made major strides across platforms and programming:
Instagram engagement rose steadily through strategic Reels tied to local events and community moments.
TikTok visibility expanded with consistent posting of event recaps and educational content
Email open rates climbed 20%, with strong performance from campaigns around Vegan Foodie Fest and Fort Lauderdale activations.
Paid ads showed higher click-through rates, especially in regional campaigns tied to Vegan events.
SEO improved with city-targeted content and increased organic traffic to the Directory
37% of event attendees took follow-up actions such as joining the email list or following us on social.
�� Organizational Restructuring – Legal and Brand Alignment
A significant Q1 learning involved nonprofit compliance and operational structure. Originally aligned under a partnership with FARA, we’ve paused that collaboration and stopped advertising any 501(c)(3) perks Upon further research, we identified areas of potential noncompliance in the previous nonprofit-marketing model.
In response, we’ve restructured how Vegans Explore operates, shifting all marketing and promotional functions to Lesaruss Media, which now serves as the core business entity supporting Vegans Explore through a branded partnership. This allows us to remain agile, compliant, and scalable
We are actively evaluating two future directions:
Formalizing Vegans Explore as its own independent nonprofit organization, or 1. Launching the Lesaruss Foundation, which would house Vegans Explore and allow for future nonprofit expansion into other verticals (education, leadership, climate, etc.). 2.
A final decision and rollout plan will be completed by the end of Q2 2025
�� Key KPIs to Track in Q2
To guide progress and ensure alignment, we’ll track:
Growth to 1,000+ monthly website visitors via SEO and Directory expansion
30%+ email open rates with stronger segmentation and storytelling
10% Instagram follower growth and at least three Reels crossing 10,000 views
Weekly TikTok videos and 5,000+ platform engagements
50 new Directory listings added and fully optimized
2x ROI on Fort Lauderdale’s July 5 Block Party and July 4 Pre-Party at LauderAle
Three new sponsor/vendor collaborations contributing to Passport or event campaigns
�� Top 7 Rocks for Q2 (EOS Priorities)
Marketing
Launch a full-scale campaign to drive awareness and submissions to the Vegans Explore Directory
Cross-promote the July 4 Pre-Party and July 5 Vegan Block Party via social, influencer campaigns, and vendor spotlights
Build and systematize the Restaurant Meetup Series as a scalable monthly event model tied to our regional expansion strategy
Community
Reactivate the Passport Program with digital storytelling and business perks designed to drive member conversions
Relaunch the Community Partner Program to bundle directory promotion, media production, and event visibility for Vegan businesses
Operations
Secure 2–3 brand-aligned sponsorships for Q2 activations, focusing on CPGs, wellness, or eco-conscious brands
Finalize and document the new organizational model either registering Vegans
Explore as a nonprofit or launching the Lesaruss Foundation to serve as the umbrella entity