VEGANS
TABLE OF CONTENT
Click any of the thumbnails below to navigate to those reports. Click your brand logo to go back to this page.
4. INSTAGRAM
FACEBOOK
WEBSITE
17. SEARCH
19. YOUTUBE
3. RESULTS
10. PODCAST
14. EMAIL MARKETING
Q2 RESULTS
CLUB Members: 0
Partners: 0
Reach: 0
Chapters: 0
Merchandise Sales: 0
Total Sales: 0
2024 RESULTS
CLUB Members: 0
Partners: 0
Reach: 0
Chapters: 0
Merchandise Sales: 0
Total Sales: 0
2024 GOALS
CLUB Members: 0
Partners: 0
Reach: 0
Chapters: 0
Merchandise Sales: 0
Total Sales: 0
Q2 2024
April 1 - June 30
Compared to Q1 2024
April 2024
April 1 - April 30
Compared to March 2024
May 2024
May 1 - May 31
Compared to April 2024
June 1 - June 30
Compared to May 2024
Q2 2024
April 1 - June 30
Compared to Q1 2024
April 1 - April 30
Compared to March 2024
May 2024
May 1 - May 31
Compared to April 2024
June 1 - June 30
Compared to May 2024
VEGANS WHO LIFT PODCAST
Q2 2024 April 01 - June 30
VEGANS WHO LIFT PODCAST
All-Time January 22 - June 30
VEGANS WHO LIFT PODCAST
All-Time January 22 - June 30
VEGANS WHO LIFT PODCAST
All-Time January 22 - June 30
SOFLO VEGANS PODCAST
Q2 2024 April 01 - June 30
SOFLO VEGANS PODCAST
All-Time January 22 - June 30
SOFLO VEGANS PODCAST
All-Time January 22 - June 30
SOFLO VEGANS PODCAST
All-Time January 22 - June 30
EMAIL MARKETING
Q2 2024 April 1 - June 30
Q2 2024 April 1 - June 30
Q2 2024 April 1 - June 30
Q2 2024
April 1 - June 30
SEARCH
Q2 2024
April 1 - June 30
SEARCH
Q2 2024
April 1 - June 30
YOUTUBE
Q2 2024 April 1 - June 30
Q2 2024 April 1 - June 30
Q2 2024 April 1 - June 30
ANALYSIS AND RECOMMENDATIONS
Missing Shop Page Link in Header Menu
Issue: There is a cart button on the header present on every page, but there is no option in the menu to go to the shop page.
Recommendation: We should either remove the cart from the header menu or create a link on the header to go to the shop page. This will enhance the user experience by providing a clear and accessible path to the shop page.
Incorrect Email Link in Footer
Issue: There is an email address in the footer of the website. When clicked, it redirects to http://hello@website.com instead of opening an email client.
Current HTML:
<a href=”<http://hello@website.com>”>contact@vegansexplore.com</a>
Recommendation: Update the HTML to:
<a href=”mailto:contact@vegansexplore.com”>contact@vegansexplore.com</a>
This will ensure the email address functions correctly and opens the user’s email client.
Non-Clickable Sections
Issue: Sections on the website are clickable, with the cursor changing on hover, but they do not lead anywhere. This is a loom video to understand it better:
https://www.loom.com/share/e0ca37eb352f49c990bb91eacd1989b2?sid=15e55fc4-9cd54e80-bcab-fa1f630834fe
Recommendation: Remove the cursor change on hover for these sections or link them to relevant pages or content. This will prevent user confusion and enhance website navigation.
ANALYSIS AND RECOMMENDATIONS
Non-Responsive Header
Issue: The website’s header is not responsive on smaller-screen phones.
Recommendation: Redesign the header to be responsive using CSS media queries. This will ensure a better user experience across all device types.
Lack of Short-Form Content
Issue: There is no short-form content on the channel, which is essential for modern content consumption trends.
Recommendation: Utilize existing podcast content to create YouTube Shorts and clips. Short-form content is more engaging and can attract a wider audience.
Similar Thumbnails for Podcasts
Issue: Almost all the thumbnails look similar. I know creating different thumbnails for podcasts is not easy but we can spice it up by adding text to the thumbnails.
Recommendation: Create more engaging and varied thumbnails by adding text. Examples:
• YouTube Playlist #01
• YouTube Playlist #02
ANALYSIS AND RECOMMENDATIONS
No Confirmation After Form Submission
Issue: After submitting the contact form on the contact page, there is no confirmation or thank you page.
Recommendation: Implement a confirmation or thank you page that appears after form submission. This reassures users that their submission was successful.
• Example video
Low Subscriber and View Count on YouTube
Issue: The channel has less than 100 subscribers and low view counts, which affects its perceived authority.
Recommendation: Use YouTube ads to increase subscribers and views. Paid ads can provide instant numbers and boost the channel’s authority.
Lack of Presence on X (formerly Twitter)
Issue: There are 0 followers and 0 posts on X. A social media presence is crucial for brand visibility.
Recommendation: Maintain a basic presence on X by regenerating content from other platforms. This ensures consistency and leverages existing content without additional effort.
ANALYSIS AND RECOMMENDATIONS
Microsoft Clarity
In addition, a new tool, Microsoft Clarity, was installed on the website for better monitoring. Microsoft Clarity offers numerous advantages and features that enhance website analysis and user experience insights:
In-Depth Heatmaps: Visualize where users click, scroll, and hover to understand their behavior.
Session Recordings: Watch real user sessions to see how visitors interact with your site. Advanced Filtering Capabilities: Segment data to focus on specific user behaviors and characteristics.
User Interaction Insights: Gain a comprehensive understanding of how users interact with your website.
Identifying Areas of Frustration: Detect where users encounter difficulties or abandon tasks.
Opportunities for Improvement: Highlight areas for enhancing user experience and optimizing website performance.
These features make Microsoft Clarity an invaluable tool for optimizing website performance and user satisfaction.
You can watch recordings of the website here: https://clarity.microsoft.com/projects/view/mwbnwo9ki7/impressions?date=Last%207%20 days
You can see heatmaps of the website here: https://clarity.microsoft.com/projects/view/mwbnwo9ki7/heatmaps?date=Last%207%20 days