2015 Green Tourism Conference Guide

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The Delaware Highlands Conservancy Partnership Breakfast The Delaware Highlands Conservancy is an accredited land trust dedicated to conserving the natural heritage and quality of life in the Upper Delaware River region in partnership with the region’s landowners and communities. The concept of partnering for collaborative benefit has been a hallmark of the organization since it was founded in the early 1980’s. The organization has helped bring over 14,000 acres of historic land under protection, preserved the natural beauty of the area and helped to drive sustainable economic development. During the Partnership Breakfast, the Conservancy will explore some of those cooperative efforts.

Sue Currier, Executive Director-Delaware Highlands Conservancy Sue has been the Executive Director of the Delaware Highlands Conservancy since 2003. She holds a bachelor’s degree in economics and a master’s degree in business administration from McMasters University and spent a decade gaining business savvy in marketing and management in the telecommunications industry. Sue serves on the Board of Directors for the Downtown Hawley Partnership, a business development and community revitalization organization.

Elaine Fettig, Co-chair-Sullivan County Visitors Association, VP-Roscoe-Rockland Chamber of Commerce Elaine is retired from her role managing technology for Citigroup International in NYC and now lives in Roscoe, NY. She is the Co-Chair of the Sullivan County Visitors Association, Vice President of the Roscoe Rockland Chamber of Commerce, Co-Chair of the Thunder 102 St. Jude Radiothon, active in Sullivan Renaissance, and a Board Member of the New Hope Manor in Barryville. She and her husband Doug and their two golden retrievers live in the countryside, outside of town, where they are visited frequently by their two sons and their families to enjoy nature at its best. She welcomes the opportunity to give back to her community.

Bethany Keene, Outreach and Events Coordinator-Delaware Highlands Conservancy Bethany is also the coordinator for the Green Lodging Partnership program. She holds a bachelor’s degree in English and a Master’s degree in Environmental Studies and Communications from Green Mountain College. She volunteers for the marketing committee of the Downtown Hawley Partnership, a business development and community revitalization organization. Bob Kiesendahl, Woodloch Pines-Food & Beverage Director and Human Resources. Bob is the eldest member of the third generation of the Kiesendal family at Woodloch. He is a cancer survivor and is the founder of BK Hope Cures, a foundation that donates to several foundations including Lance Armstrong’s LiveStrong LEDGES HOTEL & THE SETTLERS INN Foundation, the Leukemia and Lymphoma Society, Susan G. Komen for the Cure, and many more. The BK effort organizes Proud members of the many of the large local events, including the BK Hope Cures Delaware Highlands Green Lodging Program 5K Walk/Run, Swimathon, Golf Tournament, and Tricky Tray Motorcycle Ride. In 2006, Bob was the recipient of the Lance With every reservation, our guests directly support Armstrong Foundation’s LiveStrong Challenge Survivorship protecting the things that make the Delaware Highlands Region so special—our healthy and beautiful lands, our clean waters Award, a very prestigious honor that is given to few and our abundant outdoor recreation opportunities. individuals. Bob has three sons, Zachary, Luke, and Drew, who are the start of the fourth generation at Woodloch. www.ledgeshotel.com 570-226-1337

Carl Wilgus, President/CEO, Pocono Mountain Visitors Bureau Carl has served in his position since November of 2007. Prior to coming to the Poconos he was Director of Tourism for the State of Idaho for 20 years. In 2005 the National Council of State Tourism Directors named him State Tourism Director of the Year. Carl spent thirteen years in Sun Valley, Idaho working in various capacities for the Sun Valley Company as a ski instructor, winter sales manager, public relations manager, and marketing director. He actively supports the Monroe County United Way, is the Vice Chair of the Monroe County Youth Employment Services Business Education Partnership, and is a member of the Advisor Board to East Stroudsburg Universities School of Hotel Restaurant and Tourism Management Program. Carl is a native of Tacoma, Washington and graduate of the University of Washington. Carl currently resides in East Stroudsburg.

thesettlersinn.com 570-226-2993


Green Lodging Partners

Stay Overnight Protect Clean Water Wildlife Habitat Working Farms and Forests The Delaware Highlands Conservancy works with landowners, local businesses, and communities to protect the beautiful forests, working farmlands, and pristine waters of the unique Upper Delaware River region. Through the Green Lodging Partnership, guests at participating hotels can join in the protection of this unique region with every reservation.

Apple Pond Farm Callicoon Center, NY 845-482-4764 ECCE Bed and Breakfast Barryville, NY 845-557-8562

Harrington House B&B Milford, PA 570-296-2661

Hotel Fauchere Milford, PA 570-409-1212

The Inn at Starlight Lake Starlight, PA 570-798-2519

James Manning House B&B Bethany, PA 570-253-5573

Ledges Hotel Hawley, PA 570-226-1337

The Lodge at Woodloch Hawley, PA 570-685-8500

Pepacton Cabins Downsville, NY 607-363-2094

Roebling Inn on the Delaware Lackawaxen, PA 570-685-7900

Shawnee Inn and Golf Resort Shawnee on Delaware, PA (570) 424-4000

The Settlers Inn Delaware River photograph courtesy of ECCE Bed & Breakfast.

Hawley, PA 570-226-2993

The Starlight Lodge Starlight, PA 570-798-2350

The Sullivan Rock Hill, NY 845-796-3100

Villa Roma Resort Callicoon, NY 877-256-7506 Woodloch Pines Resort Hawley, PA 570-685-8000 Find complete listings on: DelawareHighlands.org/greenlodging DelawareHighlands.org ShopLocalSaveLand.com

PENNSYLVANIA & NEW YORK


The Chefs’ Roundtable

EXPLOR

Travelers now look for much more than local salad greens and heirloom tomatoes, and they want restaurateurs to tell them what they are preparing and how. Our panel will focus on the vital stories of the Farm-to-Table and local food movements, explore the major rewards and challenges facing restaurateurs, farmers, and suppliers and invite Participants in HospitalityGreen’s N innovation through collaboration between the panelists and attendees.

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Miriam Garron, Sous Chef-Food Network Miriam graduated from Peter Kump’s Cooking School in 1995 and began her work with Food Network, working on shows with Mario Batali, Emeril Lagasse and Sara Moulton. After her initial stint at the Food Network, she developed a pastry arts curriculum, training, and internship program for the not-for-profit Association to Benefit Children. She then served as Managing Editor for minutemeals/allfood.com, and edited the company’s three cookbooks. Miriam also developed a 15-lesson curriculum for Careers through Culinary Arts, a not-for-profit, that introduces high school students to the culinary arts. Since returning to Food Network in 2003, as Sous Chef in the production kitchen, Miriam has worked on a huge variety of projects that come through the FN Kitchen, “the heart and soul of the Food Network:” She cooked for and appeared on over 100 episodes of “Throw Down with Bobby Flay;” and continues to coordinate all of the culinary aspects of Bobby’s shows. She manages the Food Network kitchen, where she began a composting program and is working on a kitchen greening project; develops and edits recipes for the Network’s web site and Food Network magazine, and caters the hundreds of in-the-kitchen events—from breakfast to dinner to cocktails for 50—that take place in the kitchen throughout the year. Miriam lives in Brooklyn with her husband and 2 cats, and near her 2 sons—good eaters all, especially the cats.

Grant Genzlinger, Chef-Owner-The Settler’s Inn and The Mill Market Grant has owned and operated the Settler’s Inn a historic hotel and restaurant in Hawley, PA for 35 years. He has been a leader in farm to table dining and supplying locally driven food specialties. He is a member of Green Hotels, the Pennsylvania Association of Sustainable Agriculture, Historic Hotels Of America, Select Registry Historic Inns and the Chefs Collaborative. He holds a BA in Archaic Chinese Language and Archeology from Oakland University. His interests include: community based development, historic building preservation, land conservation, sustainable local food hubs, and community service-quality of life improvement.

Martin Matysik, Chef Instructor-Pangea Restaurant-Culinary Institute of America Martin trained in 1-3 Michelin starred restaurants in 12 countries around the world, worked for Hilton International in Japan owned his own restaurant, Mbrew House and Patisserie, for 15 years, which had a Michelin star for 8 years. He instructs at CIA’s new, pop-up restaurant Pangea, where he explores and celebrates the world’s interconnected foodways by bringing together the most diverse cultural flavors and influences, uniting and transforming them. As the world’s population explodes and earths resources labor to keep up with demand, the need for conscious dining has become a culinary imperative and we must engage in intense conversations about how we produce and harvest the food we eat, and the effect that has on the health of our planet and ourselves.

John Novi, Chef-Depuy Canal House John is world famous as one of the protagonists of New American Cuisine, as owner and chef of the Depuy Canal House Restaurant for 42 years (rated four stars by The New York Times). He is now venturing out on his next expedition into the world of culinary arts consulting by offering his expertise to other restaurants, hotels, designers, and food enthusiast homeowners to help them develop a strong culinary foundation, re-invent and revive struggling kitchens and dining rooms, and ultimately enhance the culinary arts in their establishments and homes. John's parents grew up in a small town south of Naples called Angri, and John went there for eight months in 1968 to work in restaurants—the closest thing to a formal culinary education he ever had–and has he been educating the rest of the culinary world ever since.

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Doug Petruzzi-Executive Chef/Marketing Director, Pocono ProFoods Doug has been with Pocono ProFoods since 2000. He is responsible for planning, organizing and executing all corporate events. He has also worked as executive chef/owner at DJP Culinary Services, Stroudsburg, since 2001. Doug is an active member of ACF Professional Chefs of Northeast Pennsylvania. In 2005, the chapter honored him as its Chef of the Year. He is a regular volunteer with organizations such as the American Heart Association and Second Harvest Food Bank. In 2012, Doug was inducted into the American Academy of Chefs, the honor society of the American Culinary Federation.

Greg Swartz, Owner and Farmer-Willow Wisp Organic Farm Greg moved to the Upper Delaware River Valley in 2000 to learn the craft of farming by doing a series of apprenticeships on organic farms. He then worked on a local organic vegetable farm for 5 years. From 2006 to 2009 Greg was the Executive Director of the Northeast Organic Farming Association of New York, a statewide education and advocacy organization working to build a regional, organic, and sustainable food system. In 2009 Greg returned to farming full time with his own—Willow Wisp Organic Farm in Damascus, PA. He grows a diverse mix of organic vegetables, herbs, and cut flowers for distribution (through farmers market and direct wholesaling) in the Upper Delaware River Valley and Metro New York. Greg lives on the farm with his wife and six-year old son.

The Marketing to Millennials Roundtable The growing purchasing power of individuals born into the millennial generation should not be ignored, however they connect, communicate and think in fundamentally different ways than previous generations. The Marketing to Millennials Roundtable sets out to show business owners how to use social media to harness a millennial audience and motivate their travel and buying choices. Leo Pucklis will present a case study that focuses on the Upstate NY and Eastern PA region specifically prepared for the 2015 Green Tourism Conference. He will also bring together case studies and raw data from successful entrepreneurs and marketing experts who are leveraging the millennials considerable disposable income by understanding how they think and providing the experiences they want.

Leo Pucklis, Founder APG Consulting Leo is a structured launch consultant. His firm APG Consulting works with political campaigns, service organizations and product producers to effectively build and utilize their audiences. Prior to APG, Leo built and maintained an artificially intelligent risk analysis system for high-volume derivatives transactions that is used by all of the top five investment banks. He also helped start a non-profit organization that was a leader in the successful campaign for an equal membership policy in the Boy Scouts. He lives and works part-time in Sullivan County with his girlfriend and their two dogs.


Catskill Destination. Reborn. A Catskill Destination. Reborn AA Catskill Destination. Reborn. Proud Supporter of of thethe Proud Supporter Proud Supporter of the 2015 Green Tourism Conference. 2015 Green Tourism Conference. 2015 Green Tourism Conference.

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Mixing Mixing It It Up! Up! is is aa green green drinks drinks competition competition that that kicks kicks off off the the 2015 2015 Green Green Tourism Tourism Conference. Regional mixologists were challenged to create our signature Conference. Regional mixologists were challenged to create our signature drink drink using using local local spirits, syrups and ingredients. The winner is chosen by our attendees, presenters spirits, syrups and ingredients. The winner is chosen by our attendees, presenters and and moderators. moderators. Our Our partners partners in in organizing organizing the the event event come come from from Hudson Hudson Valley Valley Green Green Drinks, Drinks, which is a monthly networking opportunity for folks working for a more sustainable which is a monthly networking opportunity for folks working for a more sustainable society society across across the the Hudson Hudson Valley Valley and and Drink Drink More More Good Good of of Beacon, Beacon, NY. NY. Drink Drink More More Good Good produces produces small-batch small-batch soda soda syrups syrups and and cocktail cocktail mixers mixers that that are are thoughtfully thoughtfully handcrafted handcrafted using using organic ingredients. organic ingredients. Local Local Spirits Spirits and and syrups syrups have have been been generously generously donated donated for for the the event. event. The The 2015 2015 Conference Conference will be making a contribution to Generosity.Org which works to supply clean will be making a contribution to Generosity.Org which works to supply clean water water in in developing countries and is partnered with Drink More Good. developing countries and is partnered with Drink More Good.


RE THE NEW “GREEN” in THE CA

OUR GUIDE TO ECO-LODGINGS AND BUSINESSES

National Eco-Business Certification Program are committed to improving and tracking their environmentally sustain

vices (CATS), Catskill Watershed Corporation and Empire State Development Corporation.


Presenter and Moderator Bio’s Ramsay Adams, Executive Director-Catskill Mountainkeeper Ramsay Adams is founder of Catskill Mountainkeeper, an environmental advocacy organization dedicated to protecting the Catskill Region. He serves on the Advisory Board of Riverkeeper. He is also a film and television music supervisor, author, and educator. He co-founded MusicSupervisionCentral.com, a music supervision services company. He was the Music Director for a cable news channel for over four years and is the film music supervisor of many award winning films including “Jihad for Love”, “The Break Up Artist”, and “Heights.” Ramsay and his wife Ananda live in the Catskills with their two children.

Jessica Barry, Sales Advisor-Solar Lighthouse Hudson Valley In addition to her role at Solar Lighthouse, Jessica is also currently Co-Director for Citizens for Local Power, a non-profit organization working to empower local communities to transition to renewable energy. Her previous employment has been as Director of Business Development for Prism Solar Technologies, a solar module manufacturer, and as a consultant doing outreach work as Regional Coordinator for the New York State Energy Research and Development Authority. She has an M.S. in Environmental Policy from Bard College.

Robert Bijesse, Resort Manager-Tailwater Lodge - Woodbine Hospitality Group Rob is native to the Catskills and Hudson Valley. He built his career on lessons learned in a variety of positions from sales to operations at properties including Marriott, Nevele Grande Resort, Sheraton, Hudson Valley Resort, and Hampton Inn. He holds Hospitality Management and Green Building Maintenance & Management degrees from SUNY Sullivan. He currently manages the Tailwater Lodge, the newest addition to four properties within the Woodbine Hospitality Group, which specializes in reclaiming vacant buildings and repurposing them as boutique destinations. Tailwater Lodge is located on the Salmon River in Oswego County, catering to outdoor enthusiasts of all walks and welcoming visitors to experience the property’s exciting transformation from elementary school to upscale fly-fishing resort.

Herb Clark, Vice President of Marketing and Sales-Sullivan County Catskills Herb has worked for the Sullivan County Visitors Association for the last 16 years. Herb has a passion for the tourism industry serving as the President of the Catskill Association for Tourism Services for four years representing the Catskill Region. He is now the Chairman of the New York State Tourism Industry Association, a statewide organization serving the needs of the entire tourism industry of NYS. His work with the various businesses has given him a unique perspective of operating small business and the need to efficiently operate that business for a profit.

John Doerfler, Hotel Sales Manager-Dover Downs Hotel and Casino John has been at Dover Downs Hotel & Casino for five years where his duties include business development, sales, hotel marketing projects, trade shows, and event coordination. He was Conference Chair for the 2014 Mid-Atlantic Green Hospitality Clusters® Conference He is a member of the Dover Downs banded bins... Green Committee, which oversaw elimination of all foam products and 95% of plastic food service A unique combination of packaging and the current recycling program in colorful metal & molded which all food scraps are used as local hog feed plastic creates an appealing, versatile and single streaming other waste. He is Vice Chair design. for the Delaware Chapter Surfrider Foundation. Kettle Creek Corporation 800-527-7848 info@kettlecreek.com


Mike Fisher, Conference Coordinator-HospitalityGreen Mike is Professor Emeritus at SUNY Sullivan and retired with 40 years experience as a college professor and Division Chair. He implemented the Green Building Management and Maintenance and Wind Turbine Technology programs at SUNY and oversaw the college’s sustainability efforts. Mike holds a Bachelors degree in Speech-Radio and Television from Syracuse University and a Masters of Media Studies from the New School for Social Research. He is a recipient of the Chancellor’s Award for Excellence from the State University of New York. He serves on the Boards of Trustees of The Museum at Bethel Woods, The Rhinebeck Aerodrome Museum and WJFF-Radio Catskill.

David Good, President-M3 Internet Marketing LLC, VisitPoconos.com, PoconoBusinessJournal.com David helps businesses meet their online marketing goals through, Search Engine Marketing, Social Media Marketing, Website Analytics, Email Marketing and Press Release Services. David worked for Caesars Pocono Resorts, as a marketing coordinator in online marketing. He holds an Associate in Applied Science Business Management Technology degree from Luzerne County Community College, a certificate in Website Development, Dreamweaver, Flash and Fireworks from Scranton University, and certificate in Advanced Search Engine Marketing Strategies Ultimate SEO from Search Engine Workshops.

Evadne Giannini, Founder & Managing Consultant-HospitalityGreen Evadne is the founder and managing consultant at Hospitality Green (HG) LLC. Based in Mountaindale, New York, the consulting firm specializes in operational and environmental consulting services. Prior to owning Hospitality Green, Evadne served as the green business developer for the State of Delaware. Her expertise includes strategic planning for sustainability, training for cultural change, and institutional resource management. For HG, Evadne developed the Green Concierge National 3rd party Certification as well as 14 credited courses in green facility management and sustainability now offered and licensed throughout the US. HG has trained 600+ individuals from over 135 institutions. In 2014, HG was chosen as the Green Team trainers for Wyndham International. Evadne is President of the Board of Directors for NACL Theatre and a member of the Monticello High School Academy of Finance Advisory Board.

Tom Holsapple, Director of Operations-Frost Valley YMCA Tom has been at Frost Valley YMCA since March 2003. He has 18 years of hospitality and recreation experience including work in both corporate and non-profit environments at Marriott Vacation Club International, and Frost Valley. He oversees all of the support departments and has helped lead the charge to conserve energy, introduce alternative energy sources, and teach new ways of making operations more sustainable. He has spoken about these topics at ACA conferences, YMCA camp conferences and for Hospitality Green groups. Tom completed his Bachelor of Arts degree in Recreation and Leisure Services accompanied by a business minor from the State University at Cortland in NY.

Karen Labatte, Vice President of Sales- Commonwealth Energy Group, LLC

Karen has a career of over 15 years in business-to-business sales in the energy services and mortgage lending sectors, providing consultative solutions to customers with a turnkey approach. She is involved in numerous networking and chamber organizations and volunteers her time with several non-profit organizations within her local community.

Scott Parisi, Chief Energy Operator-EcoGreen Energy Solutions Scott has implemented hundreds of Energy and Water Conservation Projects in the US Hospitality and Commercial Sector over the past eight years. He found a passion for resource conservation and sustainability serving as the General Manager of the first LEED certified and “Environmentally Friendly” Hotel in the United States-the Sheraton Rittenhouse Square, Philadelphia, PA. Scott advanced from General Manager to specializing in Multi Property Management operating major brands to including Intercontinental, Starwood, Hilton and Choice Hotels. Scott develops and hosts educational workshops and staff trainings and has spoke at national and regional events.


Laura Quigley, Director- Sullivan County Center for Workforce Development Laura has over 23 years experience in the workforce development field. As Director, she has been responsible for bringing people and organizations together to create workforce solutions for youth, recipients of public assistance, adults, displaced workers and business customers. She believes strongly in partnering wherever possible to maximize the positive impact on the community. Laura has been involved in numerous regional and statewide workforce related efforts focused on building partnerships that will meet the changing needs of businesses and workers. She is currently the Immediate Past President of the New York Association of Employment and Training Professionals (NYATEP), the membership organization serving the workforce development community throughout New York State. She is a member of the Sullivan County Child Care Council Board, the Rural Health Network, Youth Economic Group (YEG) Advisory Board and is Vice Chair of the Monticello High School Academy of Finance Advisory Board.

Larry Reeger, Associate Professor-SUNY Sullivan

Larry is the Interim Director of Sustainability at SUNY Sullivan and teaches in Green Building and Renewable Energy Technologies developing tomorrow’s green work force. Larry teaches both “on-seat” and “online,” having adapted Sullivan’s sustainability curricula for live, Internet delivery to the Hudson Valley Educational Consortium of regional community colleges. He is currently enrolled in the US Department of Energy Solar Trainer Network. His background includes serving as the senior technician at a 43-turbine wind farm in Waymart, PA. Larry also works as a trainer for HospitalityGreen.

Rick Remsnyder, Tourism Director-Ulster County Tourism Rick has been with Ulster County Tourism since 2006. Prior to working for Ulster County, he was Marketing Director at the Nevele Grande Resort and Country club for 4 years. Rick was a sports writer for Gannet Newspapers before entering the tourism industry. He holds a BA from Drury University.

Antonia Schreiber, Owner/Manager-The Windham Spa Antonia Schreiber is a NYS Licensed Massage Therapist, Aesthetics Science Specialist, and Electrologist. She opened The Windham Spa, in 2006, as a Certified Eminence Green Spa, in the heart of the Catskill Mountains. She is a sought after writer for leading industry magazines, and a content specialist to national education firms. With over a decade of experience, Antonia is a consultant to the New York State Department of Education Career and Technical Education Advisory Committee for curriculum standard and development. Antonia is a relentless advocate of vocational training programs for students of all ages, and is a volunteer educator and mentor to high school aesthetic and cosmetology students. She is currently working on projects with BMW's future world corporate retreat; the historic Kur Bad of Bad Kissingen in Bavaria, Germany. She spends her free time skiing, cycling, gardening, and cooking in her beautiful hometown of Windham, New York.

Laurie Szostak, Owner/Editor in Chief-Organic Hudson Valley Publications Laurie invested her pension and retirement funds in Organic Hudson Valley in 2013 and it has been growing ever since. Organic Hudson Valley is a local, organic, sustainable and fair trade lifestyle magazine with a mission is to act as a voice for local businesses that practice sustainable economics through their day-to-day actions. OHV engages readers to co-create a magazine that is relevant and informative. OHV feels very deeply that their job is to help the consumer connect with the small farms, businesses and non-profits that are working diligently to create a better world and share their expertise and talents with our communities.

Keith Williams, Manager-Lake Wallenpaupack Visitors Center Keith has been with the Pocono Mountains Visitors Bureau since 2009. He is a former tour company owner doing educational trips (Learning Vacations) around the world for over 20 years. Keith is active in the community working on several boards and committees, Lake Wallenpaupack Watershed Management District, Delaware Highlands Conservancy - Green Lodging Partnership, WallyLakeFest.com, Hawley Winterfest, Victims Intervention Program, the Chamber of the Northern Poconos and the American Red Cross.


Thank You! Special Thanks to… The Green Tourism Working Group for all your efforts and support. The working group is a public-private sector collaboration chaired by Sue Currier, Executive Director of the Delaware Highlands Conservancy and Evadne Giannini, Founder of HospitalityGreen LLC. The partners are: Delaware Highlands Conservancy, HospitalityGreen, National Park Service, Pocono Mountain Visitors Bureau, Sullivan County Planning Office, Sullivan County Visitors Association, Ulster County Alive, and Wayne County Tourism. The Woodloch Team, the Kiesendahl family, Matt Butler, Jill Kilcoin, Pat Edwards, Chefs Steve Sundberg and Matt Gaeng, for providing a fantastic experience for all of us. The Delaware Highland Conservancy Team, Sue Currier – Executive Director and Bethany Keene – Outreach and Events Coordinator. The HospitalityGreen Team, Samantha Busch – On-Site Assistance, Mike Fisher –Conference Coordinator, Evadne Giannini – Conference Director, Erica Kaskel – Green Guide Sales Coordinator, Martha Lieblich – On Site Registration, Amy Miller – Reception Coordinator, Leo Pucklis – Marketing Roundtable and Technical Coordinator, Larry Reeger – On-site Technical Assistance and Steve Varvaro – Vendor Sales Coordinator, for the behind the scenes effort that makes it come together. Our Sponsors, who provide the financial support that makes the Conference possible.


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Green is our gold standard. POCONOMOUNTAINS.COM

Proud sponsor and host of the 2015 Green Tourism Conference.


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