2014 Green Tourism Conference

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April 7-8th 2014 Villa Roma Resort 路 Callicoon NY

Conference Brochure

Conference At A Glance Conference Summary The first Green Tourism Conference for the Catskills and Pocono Mountains Region is designed to help your business increase tourism revenue through innovation and collaboration. Know that there are many shades of green! Whether you are a lodging facility just grasping recycling, a restaurant wanting to source local food, or a business in the process of energy upgrades, there is always room for improvement. Going green is a journey, and we welcome all shades to this conference.

Who Should Attend? Regional lodging facilities, food service businesses, tourism agencies, “eco� product suppliers and recreational activity businesses who are interested in learning how to become more economically and environmentally sustainable. The region’s proximity to two major metropolitan areas positions it as the #1 up and coming destination for tourists seeking 'green' travel.

ECCE B & B Barryville, NY


Highlights Taste of the Region Reception

Innovation & Collaboration

Join us for Monday evening’s tasting reception showcasing regionally produced foods and beverages, coupled with an exhibition and silent auction in Marty’s Lounge at the Villa Roma.

Reap the economic benefits of

Workshops greening your business. Learn about innovation in tourism marketing, see new “eco” product offerings, and learn ways to build value for your business by collaborating with tourism partners. See our exciting workshop schedule on pages 6-8.

Certification Workshops Marty’s Lounge

Recognition Lunch Featuring regionally produced food and beverages, and keynote speaker Laury Poland, President of Finger Lakes Wine Country Tourism Marketing Association. Network and forge new relationships while we honor exceptional regional businesses which have demonstrated a commitment to the journey of going green.

Instill “pride of place” and sharpen your staff’s customer service skills in the Green Ambassadors Training; learn what your lodging facility needs to qualify for TripAdvisor’s GreenLeaders certification, in HospitalityGreen’s (HG’s) Green Lodgers’ Annual Certification Training. For food service, there’s HG’s Food Service Training which will teach ways to save money using HG’s Keep.It.Simple Guide.

Highlights continued Exhibition area

The Villa Roma Resort

An opportunity to engage with businesses specializing in Arts and cultural events |Eagle & bird watching |Design and architecture |Food products |Food service equipment |Energy-saving lighting |Green cleaning products |Green

Entrance to the Villa Roma

meeting venues and services |Regional wine, spirits and beer

We are proud to be able to host

producers |Community

this conference at the Villa Roma,

college culinary and hospitality

not only because it is a beautifully

curriculums |HVAC maintenance

renovated, all-inclusive resort

|Low flow plumbing products

hotel in pastoral Callicoon, NY,

|Recycling & composting |Health

but because they are starting on

& physical wellness |Outdoor

their journey to green. In March

recreation |Tourism marketing

of 2013, the Villa Roma enrolled

|Water-saving laundry services…

in HospitalityGreen’s Green

to name a few!

Concierge Certification®

Plus, the “Best of the Best”

Program, and they joined the

restaurant showcase will

Green Lodging Partnership, a

introduce you to our region’s

project of the Delaware

restaurants who demonstrate

Highland’s Conservancy. View

exceptional hospitality, customer

photos of the property and

service, and a commitment to

amenities available to overnight

local products and sustainable

visitors, at www.villaroma.com

practices. 4

Conference Agenda Monday April 7, 2014 5:30 – 6:30 pm 5:30 – 7:30 pm 7:30 pm

Early Bird Registration Taste of the Region reception and art exhibition Silent art auction

After the evening’s festivities, you may choose to have dinner in Villa Roma’s Roman Garden Café or enjoy a nightclub show at the Villa Roma on your own.

Tuesday April 8, 2014 8:00 am 9:00 am–12:15 pm 12:30 – 1:30 pm 2:00 – 3 :30 pm 3:45 – 4:15 pm

Registration and Continental Breakfast Workshops: morning session Recognition Lunch (with Keynote Speaker) Certification and Collaboration Workshops Send-off reception and Conference Raffle

Green Tourism Conference “take-aways”      

Accessible tips, benefits and techniques that can be applied to your business upon your return New relationships that can add value to your business The knowledge and assurance that going green is a journey An understanding of better resource management to improve your bottom line and meet your customer’s expectations Ability to add a new hospitality dimension to your staff’s customer service skills and your customer offering Inspirational success stories of innovative tourism industry businesses

Workshop Schedule The workshops have been designed to help attendees reach new shades of green The leaf icons indicate the level of green the workshop topic covers.

= low

= medium

= high Morning Session 9-9:45am Track 1: Innovation Lighten up and get outside New offerings in mapping, planning and "eco" products for the active visitor. How recreational activity businesses can take advantage of new innovations and “eco products” for camping, biking, hiking and boating to attract visitors. Resources will be provided. A “must attend” for recreational activity providers. Track 2: Collaboration The “Info-Oasis”: Using informational kiosks to create “Pride of Place” Create outreach vehicles to keep visitors engaged, enhance their stay and increase revenue for your community. A “must attend” for your future Green Ambassador. (See page 8 to learn what a Green Ambassador is!)


Track 3: Implementation What does a "green" hotel room look like? Students from the Green Building Degree program of SUNY Sullivan have researched, retrofitted and remodeled a Villa Roma guest room as a "green" guest room. Explore with them new products, technology and learn cost-saving maintenance practices. Meet the vendors. How-to Guides will be provided.

BREAK Morning Session 10:15-11am Track 1: Innovation Realize the business benefits of new trends in green technology, from solar panels to electric car charging stations By tapping into state incentives and purchasing agreements, explore how your business can take advantage of innovations in the green economy with zero to minimal upfront costs. Resources and contacts provided. A “must attend” for businesses looking for a deeper shade of green.

Workshop Schedule continued Morning Session 10:15-11am Track 2: Collaboration Tapping the region's recreational and cultural activities to build packages for overnight guests Learn how activity providers and lodging businesses can collaborate to build themed packages that lead to longer stays, annual events and return visits. Learn how for no cost you can get on the staycation “millennial map." A “must attend” for your future Green Ambassador. (See page 8 to learn what a Green Ambassador is!) Track 3: Implementation Highlights from Delaware Highlands Conservancy's Green Lodging Partnership properties The Green Lodging Partnership connects local lodgings to local conservation. Learn from current Green Lodging Partners on how you can join the Partnership, invite your guests to join you in investing in the future of this special region, and communicate your commitment to conservation.

BREAK for networking

The Lodge at Woodloch, a Green Lodging Partnership Property

Morning Session 11:30-12:15 Track 1:Innovation Adaptive Re-Use Drawing inspiration from the Brooklyn navy yard’s transition from industrial zone to the "greenest enclave of businesses on the eastern seaboard”, explore adaptive re-use initiatives in our region. Learn who you need to contact and where to start. A “must attend” for owners, builders, planners, architects and dreamers. Track 2: Collaboration Harnessing the momentum of the "farm to table" concept Bringing local food to the table is an added benefit for any food service business. Learn the logistics and how to avoid the pit-falls of sourcing, preparing and serving local seasonal food for restaurants, caterers and Institutions. A “must attend” for chefs and caterers.

Workshop Schedule continued Morning Session 11:30-12:15 Track 3: Implementation Highlights from HospitalityGreen's Green Concierge™ Certified properties How HG's Green Concierge™ (GC) Certification program raised the bar on the lodging experience in the Catskills by focusing on employee engagement, customer experience and the cost benefits of better resource management. Three diverse GC certified properties will share their green journey. An improvement matrix and resource list will be provided.

LUNCH with Keynote Speaker Afternoon Workshops 2-3:30pm Track 1: HospitalityGreen’s (HG) Green Ambassadors Training Attendees of this training will learn how to become Green Ambassadors, a beneficial skill for one’s current or future employment. Trainees will learn exceptional customer service and hospitality skills, how to locate events and activities in our region and convey this

information to guests. *HG’s Certificate Training


Track 2: HG’s Green Lodgers Annual Certification Training This workshop will satisfy the annual staff training requirement of TripAdvisor’s GreenLeaders certification, which is a three-tiered program that recognizes lodging properties who implement and can verify environmental best practices. *HG’s Certificate Training Track 3: Introduction to the USEPA Food Recovery Challenge for food service This training will teach food service businesses how to save money through resource management. New products and service opportunities will be explored. *HG’s Certificate Training Track 4: Exploring Collaboration How unique business partnerships are improving the character of a region, county, town or Main Street! Our three member panel includes reps. from Finger Lakes Wine Country Tourism Marketing Association, Sullivan Renaissance and Jim Thorpe, PA, 2013 winner of the American Planning Association’s Great Streets Award.

Conference Admission Starting at $99/person*, what you get in return is well worth the cost of admission!     

Conference admission includes: “Taste of the Region” Reception Entry to the exhibition hall Recognition lunch Choice of workshops and certification training sessions Custom coupon package for regional products and services with an information packet of events, sites, tours and fun stops to explore en route to or from the Villa Roma. *Admission for 6+ people from the same company $99/person Admission for 1-5 people from the same company $109/person

Hotel Rooms may be reserved at additional cost. Please see the registration form for pricing and details. 

   

Green Tourism Conference “take-aways” Understand how better resource management can improve your bottom line while continuing to meet your customers’ expectations Add a new hospitality dimension to your staff’s customer service skills Hear inspirational success stories from unique tourism industry partnerships Create new relationships that can add value to your business Learn tips, benefits and techniques that can be applied to your business upon your return

Conference Attendee Registration Form page 1 of 4 Three ways to register: 1. Print, fill in and send your completed registration form by mail, fax or email to us at our contact information listed below; 2. Register online by going to Green Tourism website at www.delawarehighlands.org/initiatives/green-tourism and clicking on the Register Online link; OR 3. Call us at 845-798-9468.

1. Contact Info Name of Company: _________________________________________________________ Your Name: _________________________________________________________ Company Address: _________________________________________________________ City: ___________________________________State: ___________ Zip Code: _____________ Telephone: (_______) _____-__________ Fax: (_______) ______-_______________ Email:____________________________________________________

There are 3 ways to submit this form with your payment:

1. By Mail: HospitalityGreen â—? PO Box 222 Mountaindale, NY 12763

2. By email: go.green@hospitalitygreen.com 3. By fax: (866) 688-4208 10

Conference Attendee Registration Form page 2 of 4 Your Name: ____________________________________________

2. Conference Admission (no hotel reservations) Conference Admission

Price/ person

# of persons


6+ people from same company



1-5 people from same company



Admission includes: Taste of the Region Reception Continental breakfast Lunch Coffee breaks Access to exhibition area, educational workshops and certification training sessions

3. Please list the names of people from your company/agency who are attending (for day admission OR overnight stay)

1) ____________________________________________________ 2) ____________________________________________________ 3) ____________________________________________________ 4) ____________________________________________________ 5) ____________________________________________________ 6) ____________________________________________________

Conference Attendee Registration Form page 3 of 4 Your Name: ____________________________________________

4. Hotel Room Reservations Hotel Room Type


Single Occupancy Room


*Double Occupancy Room


# of rooms

Total $ $

*If rooming with someone, please list their name: _______________________________________________________ *Rates are per person. Room rates include NYS & local tax and chambermaid service charge.

Overnight Package Includes:  One night of lodging  Taste of the Region Reception  Continental breakfast  Lunch  Coffee breaks  Access to exhibition area, educational workshops and certification training sessions


Conference Attendee Registration Form page 4 of 4 5. Conference Total Cost and Method of Payment Conference Admission total $_______ + Hotel Room total $_______ = Grand Total $ _______ ___Check made payable to HospitalityGreen LLC is enclosed ___ I prefer to pay by credit card: ___ MasterCard ___ Visa Amount $_____________ Account # ________________________________ Exp. Date ______ *CVV #_______(3-digit code on card reverse) Signature: _______________________________________________________ NAME: _________________________________________________________ BILLING ADDRESS: _________________________________________________________ CITY:____________________________________ STATE: _______ ZIP: _______________ PHONE: (______) ________________________ EMAIL: _______________________________________________

Directions to the conference For GPS: Villa Roma Resort and Conference Center, 356 Villa Roma Rd., Callicoon, NY 12723 From the South: Head North on I-87/NYS Thruway to Exit 16 and proceed west on Route 17/I-86 to Exit 104 (Route 17B/Raceway Road). Go West to Fosterdale 17 miles, at the traffic light turn right at the intersection on Route 17B West and 52A, then follow the signs to the Villa Roma. From the West: Head east on Route 17/I-86 to the Hancock Exit for Route 97. Follow this 25 miles to Callicoon. Turn left at traffic light onto Route 17B/52A. Follow the signs to the Villa Roma. From the East: Take Route 84 West to Route 17/I-86 West. Take Exit 104, Route 17B/Raceway Rd. Go West 17 miles to Fosterdale, turn right at the traffic light at the intersection of Route 17B West and 52A, then follow the signs to Villa Roma. From the North: Head South on I-87/NYS Thruway to Exit 19 (Kingston Exit). Take 209 South to Ellenville. Take Route 52 West to Jeffersonville. Then follow signs to Villa Roma.


Conference Organizers About the conference organizers: The Green Tourism Working Group is a public-private sector collaboration chaired by Sue Currier, Executive Director of the Delaware Highlands Conservancy and Evadne Giannini, founder of HospitalityGreen LLC. The group secured startup capital and unanimous approval by all members of the Green Tourism Working Group to host the first regional Green Tourism Conference on April 7th and 8th 2014, to be held at the Villa Roma Resort and Conference Center. The partners are: Catskill Association of Tourism Services, Delaware County Chamber, Greene County Chamber, National Park Service, Orange County Tourism, Orange County Citizens Foundation, Orange County Partnership, Pocono Mountains Visitors Bureau, Pocono Lake Region Chamber, Sullivan County Tourism, Sullivan Renaissance, PA Department of Conservation and Natural Resources and Ulster County Tourism.

CONFERENCE CONTACT: Adrianne Picciano, Conference Coordinator c/o HospitalityGreen LLC Tel: (845) 798-9468 Email: go.green@hospitalitygreen.com Conference website: www.delawarehighlands.org/greentourism

Conference Sponsors This event would not be possible without the ongoing support of our sponsors Become a sponsor of the Green Tourism Conference and show your endorsement of the Catskills and Pocono Mountains Region as a major up and coming destination for eco-tourism.

Sponsorship levels EMERALD












Contact us at go.green@hospitalitygreen.com for more info on sponsorships