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tnp.media

Helping everyone sell more

0 y 202 r a u n Ja 4 9 No. Vol. 3

Independently audited ABC circulation of 4,568 1 July 2018 to 30 June 2019

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CONTENTS 020 ARY 2 JANU No. 4 Vol. 39

Chairman Malcolm Naish malcolm@lemapublishing.co.uk

Managing Director Mark Naish mark@lemapublishing.co.uk

Editor Georgie Dobie georgie@lemapublishing.co.uk

Regular

Advertisement Manager

5

Leader – with Mark Naish

Athee Waran athee@lemapublishing.co.uk

6

News – the latest toy industry headlines

10

Licensing News – the latest on licensed products

11

People News – the latest on who’s moving where

12

Movie News – what’s happening on the big screen

Naomi MacKay naomi@lemapublishing.co.uk

14

Media News – the multimedia rundown

16

Retail News – the latest from the retail landscape

Digital Publisher

35

What’s New – new products that you need to get your hands on

Sales Simon Davis simon@lemapublishing.co.uk

Writer

Mirella Anstey mirella@ltw.media

P35

40 Trade Talk – suppliers talk Toy Fair

Digital Editor

44 Toy Talk – retailers chat to us about their Toy Fair wishes

Rhys Thomas rhys@ltw.media

P192

210 Step Back in Time – a slice of toy history from the industry’s longest-running magazine

Production Director Paul Naish paul@lemapublishing.co.uk

211

Don’t Miss – unmissable products for buyers and retailers

Circulation Manager Robert Thomas robert@lemapublishing.co.uk

Lema Publishing Ltd

PUBLISHING

1 Churchgates, The Wilderness, Berkhamsted, Herts, HP4 2UB Telephone: 01442 289930

At the heart of retail

A member of the Audit Bureau of Circulation

Independently audited ABC circulation of 4,768

P58

P34

1 July 2018 to 30 June 2019

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Helping everyone sell more

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CONTENTS P68

P20 P102

Features 42 Toy Fair Moments – exhibitors look back on their best memories of the show 48 London Toy Fair 2020 – we preview the UK’s premier toy industry event – use our in-depth guide to plan your show diary 198 Spring Fair 2020 – looking ahead to the UK’s number one home and gift show for retailers 208 New York Toy Fair 2020 – TnP talks to Marian Bossard about what’s happening in the Big Apple this year

Chairman Malcolm Naish malcolm@lemapublishing.co.uk

Managing Director Mark Naish mark@lemapublishing.co.uk

P114

P74

Editor Georgie Dobie georgie@lemapublishing.co.uk

Special Report 23 Cover Story – MV Sports’ uMove scooter range is moving onwards and upwards in 2020. TnP talks to Marketing Director Phil Ratcliffe to find out more

Advertisement Manager Athee Waran athee@lemapublishing.co.uk

27 Company Profile – Find out how Import Services’ IT system, TRAC, can help clients be more successful in the new world of retailing

Sales Simon Davis simon@lemapublishing.co.uk

28 Retail Interview – As many industry folk head to New York for the North American Toy Fair, TnP also goes across the Pond to find out more about Lark Toys, a retailer that regularly appears in the Top 10 toy shops worldwide

Writer Naomi MacKay naomi@lemapublishing.co.uk

33 Company Profile – Toynamics

Digital Publisher

34 Toy Trust Special – A year in the life of the industry charity

Mirella Anstey mirella@ltw.media

38 Clubbing Together – A year of fun and fundraising for the Fence Club

Digital Editor

46 Retail Interview –Toymaster’s Retail Manager Brian McLoughlin talks about why retailers should visit the Toymaster Lounge at London Toy Fair 2020

Rhys Thomas rhys@ltw.media

Production Director Paul Naish paul@lemapublishing.co.uk

102 Company Profile – Ross Bradley at Wilton Bradley talks to TnP about how the company designs, developments, distributes and markets consumer products

Circulation Manager

192 TnP Ambassadors – Our tiny tester tries out MV Sports’ new Minions-themed Deluxe Tri-Scooter

Robert Thomas robert@lemapublishing.co.uk

1 Churchgates, The Wilderness, Berkhamsted, Herts, HP4 2UB Telephone: 01442 289930

At the heart of retail

Columnists 14 Trends Column - the US Toy Association looks back on a year of toy trends and ahead to what themes may be sweeping the toy aisles in 2020 22 Media analysis - Generation Media considers the role of digital media in reaching the consumer 26 Retail opinion – John Ryan advises retailers to be cautious when it comes to top toy predictions for 2020 30 The Independent/Secret Supplier – our dynamic duo talks Toy Fair!

A member of the Audit Bureau of Circulation

Independently audited ABC circulation of 4,768

1 July 2018 to 30 June 2019

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P118

194 Look back on 2019 - TnP MD Malcolm Naish looks back at the past year of toy trading

Lema Publishing Ltd

PUBLISHING

P94

32 Gaining insight – Kids Insights offers advice on how to connect with kids of today

P38 Flip Cover Special!

Turn over your copy of TnP for our in-depth guide to Nuremberg Toy Fair 2020, Europe’s biggest toy trade event

Flip it for Nuremberg

toysnplaythings.co.uk Helping everyone sell more tnp.media


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LEADER Mark Naish

H A member of the Audit Bureau of Circulation

Independently audited ABC circulation of 4,568 1 July 2018 to 30 June 2019

PUBLISHING

At the heart of retail Also by Lema Publishing

TableWare INTERNATIONAL

i

J

appy new year everyone! Thank goodness we are now in 2020, while 2019 was good for some I think on the whole we can all agree we are happy to see the back of it! With the general election behind us and a clearer path for brexit (albeit for now) we can start to look forward to what has been missing for far too long clarity and stability, or at least some! So here we are January 2020 and the excitement that comes with the start of a new year, what wonders and riches will it bring? Many of you will be in Hong Kong sourcing and selling, then London Toy Fair to look forward to and the delights it will provide. Turn to page 48 to get the low down on the show followed by page after page of indepth coverage of the best companies and products you will find there. Team TNP publishes The Daily News - the official paper for the show. We publish this on site and our dedicated team of editors will be scouring the floors for the best products and news stories over the three days. This is no easy task with the team working from 7:00 am to the small hours of the morning to bring you the very best Toy Fair has to offer, I would like to pre-emptively thank them for their hard work, led by TNP’s editor Georgie who had a baptism of fire when she joined us last January and had to put the paper together. h If her her. you see them give them m a wave and a smile! Should you u want to be featured in the Daily News e ews drop by our stand E1 just to the e left of the main entrance to be e considered. The paper is jam packed with fresh new content every day y and is great for finding

Siso

those special products you have been looking for. Don’t forget following the show on the first day are the Toy of the Year Awards. This is always a great event to network, enjoy a drink after a successful day and of course find out first hand who won. Tickets are still available so contact the BTHA to get yours. The ever popular Toy Trust charirty auction will also take place during the event where we will auction off a full page advert in Toys ‘n’ Playthings. Many other media companies and generous parties have donated to the auction and it is now live if you would like to bid. Last years auction raised £92,400 that went directly to help children in the UK and abroad, all worthy causes. Flip this issue over and you will find n TNP’s preview to the world’s largest toy fair Nuremberg. I visit many la ar exhibitions the world over every year and Nuremberg w never ceases to amaze me as to how huge and excellentt this show is and well worth the effort to take e the trek in what are often freezing temperatures (well it is Nuremberg!), As temp so many of you know it is brilliant, m Enjoy the issue, enjoy the shows, we’ll see sse you there!

Team TNP publishes The Daily News - the official paper for the show our dedicated team of editors will be scouring the floors for the best products

Wilton Bradley

Mark Naish

Spin Master


NEWS

Top of the shops The British Toy and Hobby Association has announced the finalists for the Toy Retailer of the Year Awards 2019. The winners of the prestigious Toy Retailer of the Year Awards, including Overall Toy Retailer of the Year, will be announced along with any other special BTHA awards on the opening evening of Toy Fair, 21 January. The gala event is part of the overall Toy Industry Awards, where Toy of the Year will be announced, and is organised by the BTHA with the Toy Retailers Association, which will also present the Toy and Supplier Awards for 2019 on the same evening. The Toy Retailer of the Year Awards shortlist is: Independent Toy Retailer of the Year (single store) Enchanted Wood Toys, Farnham Thomas Moore Toymaster, Exeter Wigwam Toys, Brighton Independent Toy Retailer of the Year (Multi Store) Ken Black Toys Midco Toymaster Toy Barnhaus Department Store Toy Retailer of the Year Morleys Stores Selfridges & Co W J Daniel & Co Multiple Toy Retailer of the Year Sainsbury’s Argos Smyths Toy Superstores The Entertainer Online Excellence Award Sainsburys Argos Shop Direct Smyths

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Casdon logs on Casdon is set to enter the new year with a brand-new website, complete with fresh branding, to showcase the company’s role-play toys and licensed lines. Simplified navigation makes accessing and browsing brands such as Little Helper and Little Shopper a seamless process for consumers. And, for the first time, users can benefit from retailer links direct to shop, to help with their buying experience. Phil Cassidy, MD of Casdon, says “The site provides an easily accessible snapshot of what Casdon is all about. “Consumers can come and learn about our history as a family-run business, while viewing our product line and easy access to buy will also support our valued retailer customers.” In addition to the consumer-facing website, Casdon launched a separate trade area for B2B customers, enabling retailers to place orders and instantly access pricing, stock availability and invoices. Visit www.casdon.com

Geomag sails ahead! Geomagworld SA, a European leader on construction magnetic products is delighted to announce the win of the 2019 Mini Transat for Ambrogio Beccaria and his boat Geomag. The Mini-Transat 6.50, also known as Transat 650, is a unique transatlantic yacht race starting in France and ending in Le Marin bay, Martinique in the Caribbean. The race began on the 5 October and ended on the 24 November with 78 of the 88 skippers making the full race duration. Geomag began sponsoring Ambrogio in 2018 to assist in his dream of winning the 2019 Mini-Transat. Expertise, determination, tenacity, intelligence and willpower pushed Ambrogio to make the most of the invisible forces of the wind and the sea. Ambrogio’s continued commitment to promoting sustainable navigation for the preservation of the planet makes him the perfect ambassador for Geomagworld and we wholeheartedly congratulate him on his very successful race.

4,000+ The number of miles that the race covers with a stop in the Canary Islands.

Fact!

The site has been redeveloped from the ground up to make it mobile ready and faster than ever before, with eye-catching visuals and modern design, complete with links to YouTube.

Ravensburger strengthens team Ravensburger has made three appointments, boosting both sales and marketing teams.  Anne Kidgell joins the sales team as National Account Manager. Anne rejoins the toy industry following 11 years spent in the confectionery industry, including seven years at Kinnerton and a stint with industry giant, Ferrero, where she managed a portfolio of high street accounts.  Prior to this, Anne spent nine years in the sales team at Mattel. Anne will report to Head of Sales, Derek Scott. “We’re delighted to have Anne on board at Ravensburger,” said Derek. “This is our ninth consecutive year of growth and Anne’s experience will be invaluable as we continue to build on that momentum through 2020.”  Reinforcing the marketing team, Hayley Holland joins Ravensburger as Marketing & Product Development Assistant, while Paula Haddy takes on the role of Customer Services Advisor.  Both will report to head of department, Katy Fletcher.

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NEWS

You can bank on it In the latest episode of ITV’s How to spend it well at Christmas, Phillip Schofield explored vault-raiding, the latest mustcooperative game have toys on sale for all the family this Christmas, from that’s already stocking fillers to big topped Christmas ticket items; giving wishlists this year. viewers the headsPlayers pick a role in up on what’s likely to the group - Hacker, be topping children’s Money Man, Look lists this year. Out, Explosives Phillip was joined Expert working by familiar faces together as a team including Leicester to crack the vault City striker Jamie and release the gold Vardy and wife hidden inside! Rebekah who along with five other families tested the latest board games that are all up against the clock. Bank Attack, the new intense cooperative family game from Ideal Games was deemed the most popular by all six families and was commended for being a team game that all the family could enjoy. Phillip Schofield rated Bank Attack in his own top three must-have toys for Christmas. Phillip commented: “We have road-tested, rated and reviewed the very latest products hoping for a place under your tree, to reveal our very best picks for your hard-earned cash this Christmas. “The Bank Attack game the families loved and it was good value too and I love the idea of a game that you have to work together to win.” Lynette Norris, Marketing Manager at John Adams Leisure said: “We’re so pleased to see Bank Attack prove popular with every family who tested it on the show, and to have Phillip choose it as one of his top three toys overall is the icing on the cake!”

Fastmoving....

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Toy testers wanted! December saw Aldi partner with Mumsnet to begin its hunt for 10 children under the age of 13 to be their official toy testers. The supermarket giant was looking for kids to form part of an expert panel, trying out and reviewing a range of items from its online toy store, which includes board games, cars, dolls and science kits. And for their efforts, each child will receive a year’s worth of toys! To be considered for the position, kids were asked to upload a 30 second video in which they show off and review their favourite toy. Applications were set to close on 23 December. These videos will now be judged by Aldi’s Toy Team, and the winning entries will later be uploaded to the supermarket’s website, as well as on Mumsnet.

“With over 349 toys available at our online Toy Shop, it’s easy to imagine just how much testing goes on behind the scenes. “This is a great opportunity for children to continue doing what they do best - playing with toys!” Julie Ashfield, MD of Buying at Aldi UK

Gibsons spreads smiles Christmas 2019 saw members of the Gibsons team purchase gifts for many of the children who receive support from the Surrey based children’s charity, Jigsaw4U. Anne Meech, Office Manager at Gibsons, said: “Every child deserves a gift at Christmas. Jigsaw4U have a fabulous, hard-working team who do a tremendous job all year round. We hope that our gifts bring some smiles to the children this Christmas.” Jigsaw4U supports children who have been affected by significant social, emotional and bereavement issues, such as domestic violence, grief or homelessness. The Gibsons team each purchased a personal gift for many of the children and families who are supported by Jigsaw4U. The gifts included arts and crafts, games, books, vouchers and even a Spider-Man scooter.

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NEWS Toy Fair 2020 to host tenth annual Design Student Seminar The British Toy and Hobby Association (BTHA) have announced the lineup for the tenth annual Design Student Seminar at Toy Fair 2020. The event will take place on Thursday 23 January in the Apex Room at Olympia, London. More than 120 students have registered to attend. The Design Student Seminar is an annual event organised by the BTHA at Toy Fair. The event is aimed at current design students to encourage them to consider a career in the toy industry, and features presentations from leading industry experts. Talks cover diverse subjects from the process of designing a toy, to legal and IP protection. This year, speakers include Billy Langsworthy, Co-Founder of Mojo Nation, who will give an introduction to the world of toy design. He will be joined by Emma May, CEO/Creative Director at Emmerse Studios Ltd, Matt Burtonwood of Open2Designs and David Fry of Agile IP LLP. More than 100 students attended the seminar at Toy Fair 2019, which included speakers from iLLUMiARTi Ltd and Toy Pioneers Club. “It’s integral that, as an industry, we do all we can do to encourage a fresh wave of product design talent to choose the toy and game space as a career destination,” said Billy.

Speakers include: Mojo Nation, Emmerse Studios Ltd, Agile IP LLP and Open2Design

Venetia named VP Former Mattel exec Venetia Davie is joining ViacomCBS Consumer Products (VCP) as VP of UK and Ireland. Beginning in January, Davie will be responsible for developing promotional partnerships and for leading the two markets’ retail sales and marketing divisions. In her new role, Davie will manage the London-based team and report to VCP’s SVP of international Mark Kingston. She joins VCP from Petit Collage, a children’s toy and gifting company where she served as MD. Previously, Davie served as VP of global publishing for Mattel and as Licensed Publishing Director for HarperCollins. Following the agreement that saw CBS acquire Viacom in August, several announcements have been made regarding the merged company’s leadership team. Pam Kaufman will serve as president of global consumer products, while Brian Robbins will serve as president of kids and family entertainment for ViacomCBS Domestic Media Networks, overseeing the company’s kids and young adult-focused offerings.

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2019 Toy and Game Innovation Award winners: Toy Innovator of the Year – Ryan Kratz and Gil Zalayet for Imaginext DC Super Friends Transforming Batmobile RC Vehicle (Mattel) Game Innovator of the Year – Kane Klenko for Pandemic: Rapid Response (Z-Man Games), Cosmic Factory (Gigamic), Dead Men Tell No Tales: The Kraken (Minion Games), Proving Grounds (Renegade Game Studios), Slap It! (Renegade Game Studios) Rising Star of the Year - Urtis Šulinskas for Planet (Blue Orange) and Pigasus (Brain Games) Young Inventor of the Year – Ellie Skalla for Galactiquest (Goliath) Innovative Arts & Visuals of the Year – Christian Castro for New Phone Who Dis? (What Do You Meme) Innovative PR and Marketing Team of the Year – LEGO Marvel Team for LEGO Marvel Avengers End Game Construction Sets by LEGO Campaign Innovative Retailer of the Year – Exploding Kittens for Throw Throw Burrito Kickstarter Hassenfeld Family Initiatives Humanitarian Award –  Spin Master for The Toy Movement Hasbro for sustainable packaging commitment Disney for Disney Team of Heroes

TAGIE winners revealed The Chicago Toy & Game Group presented the winners of its annual TAGIE Awards recently at the glittering Power of Magic gala in the Windy City. Attended by nearly 500 industry inventors and innovators, the evening capped off another successful Chicago Toy & Game Week. Richard Dickson, President and COO of Mattel, delivered the evening’s keynote address and ended the evening on a high note, presenting industry luminary Ivan Moscovich with the Lifetime Achievement Award. “The TAGIE Awards Gala is always an inspiring evening as we celebrate the amazing innovators behind some of the most successful toys and games,” says Mary Couzin, Founder and President, Chicago Toy & Game Group. “This year was especially memorable as Ivan Moscovich shared his life journey from surviving concentration camps as a teenager, to becoming one of the most prolific inventors in the industry over the past seven decades.”

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The much-awaited release of brand-new Hatching Toothless Interactive Baby Dragon with Sounds from Spin Master has launched at UK retail!

NEWS

He-Man is back! Netflix and Mattel Television are co-producing a new He-Man and the Masters of the Universe animated series. Originally airing from 1983 to 1985 and consisting of two sixty-five episode seasons, the first iteration of He-Man and the Masters of the Universe was repeatedly shown on various networks in syndication before the rights to the show were bought by USA Network, who continued to run the series until 1990.

Dreaming of dragons DreamWorks Animation’s How to Train Your Dragon film trilogy continues to soar, with several high-profile content and product extensions ahead of Christmas. Since the launch of the first film in 2010, Hiccup, Astrid, Toothless and Light Fury have captured the imagination of a generation with three blockbuster films that have brought in more than $1.6 billion worldwide, with this year’s How to Train Your Dragon: The Hidden World earning $520 million globally. The franchise has generated hugely successful episodic content and a wideranging top-tier licensing program that boasts best-in-class partners. How to Train Your Dragon Homecoming was marked by a Family VIP Screening Experience at the British Film Institute, London. The exclusive event was attended by select social media

influencers and retail competition winners and included Fun in the Foyer franchise activities, meetand-greets with Viking actors and official consumer-product goodie bags for all attendees, just in time for the Christmas holidays. In products, the much-awaited release of the brand-new Hatching Toothless Interactive Baby Dragon with Sounds is creating a huge retail footprint. Master toy partner Spin Master is applying the same technology it employed on its successful Hatchimals brand to bring Toothless to life for the first time ever. Kids will be able to teach Toothless how to fly and play a selection of electrifying interactive games. He’ll even roar and shoot out a potent plasma blast if he gets the notion! The bold new toy is currently flying off retail shelves and online retail platforms.

Netflix has slowly been rebooting a number of classic animated shows from the 1980’s and 1990’s. As more and more contemporary shows and movies leave their service to join the streaming service umbrellas of their original franchise holders, Netflix is looking backwards to shows like Invader Zim and the recently-announced revival of Rocko’s Modern Life. Now, it seems like the streaming giant is looking even farther back into their catalogue for something new to bring to the television table in order to compete with companies like Disney and Hulu.

Did you know? He-Man & The Masters of the Universe originally aired from 1983 to 1985.

TRENDS COME TO LIFE AT TOY FAIR NEW YORK The Toy Association’s Kristin Morency Goldman looks back on a year of toy trends and ahead to what themes may be sweeping the toy aisles in 2020! New ways to explore the unboxing craze, compounds that foster creative play, and toys that prepare and inspire children for the future were just a few of this year’s biggest toy trends announced by the US Toy Association at Toy Fair New York last February. Adrienne Appell, Leading Trend Expert at The Toy Association, says: “Our trends team predicted that 2019 would see some of the most creative products hit store shelves in recent years – and we saw that prediction come true. Throughout the year, a wave of amazing toys

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Our trends team predicted that 2019 would see some of the most creative products hit store shelves in recent years – and we saw that prediction come true

and games that aligned with our trends helped inspire, challenge, and entertain countless children.” Some of this year’s hottest trends and corresponding toys, many of which were nominated in November for Toy of the Year Awards (toyawards.org), included: ■

Inspirational & Aspirational Play (For example: Crayola Glitter Dots, Kahootz’s Y’Art Craft Kit, and Flycatcher’s smART Pixelator) Unboxing 2.0 (For example: Just Play’s Ryan’s World Super Surprise Safes, MGA Entertainment’s L.O.L. Surprise! Winter Disco Series, and WowWee’s Lucky Fortune) Explosive Entertainment (For example: Mattel’s Disney Pixar Toy Story Basic Figures, Jakk’s Pacific’s Disney Frozen II:

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Mattel focusses on sustainability Mattel has announced that it will debut in the first half of 2020 its first product aligned with their sustainability goal - the iconic Fisher-Price Rock-a-Stack, which will made from sugarcane-based plastics and packaged in 100 per cent recycled or sustainably sourced materials, which coincides with Fisher-Price’s 90th anniversary. This new goal expands the company’s Environmental Sustainable Sourcing Principles that were announced in 2011. The Company now sources 93 per cent of the paper and wood fibre used in its packaging and products from recycled or Forest Stewardship Council (FSC) content, surpassing its 2018 goal of 90 per cent. In addition, the company has adopted the How2Recycle label, a standardised labelling system that clearly communicates recycling instructions to the public.Earlier this year, Mattel established an Environmental Sustainability Council comprised of a cross-functional team of leaders dedicated to actively advancing the company’s sustainability efforts in several areas, including materials innovation. “Environmental sustainability is a corporate priority at Mattel and creating sustainable products and packaging is an important part of our commitment to the planet,” said Ynon Kreiz, Chairman and CEO, Mattel. “Our dedicated cross-functional team made sustainability a key priority throughout the product and packaging design and production process. Today, we are delivering on that priority by announcing our first product made from sustainable materials and we look forward to expanding our efforts to all Mattel brands.”

Mattel, Inc. announces its goal to achieve 100 per cent recycled, recyclable or bio-based plastics materials in both its products and packaging by 2030.

Into the Unknown Elsa Doll, and Gund’s Elmo Limited Edition 50th Anniversary Plush) Compound Crazy (For example: Learning Resources’ Beaker Creatures Alien Experiment Lab, ThinkFun’s Thinking Putty Puzzle, and PlayMonster’s Meltdown)

Additional trends included Foodie Fun – food-themed playthings – and Throwback Toys – nostalgic and retro products appealing to both kids and parents. “With the holidays upon us, we expect to see trending toys topping kids’ wish lists and lighting up little faces come Christmas morning!” says Appell. “It’s certainly an exciting time to be a kid – and we can’t wait to reveal what’s in store for the future of play at Toy Fair New York 2020.” The Toy Association trends team will

JANUARY 2020

unveil its top trend predictions for next year at a Toy Trends Briefing open to all show attendees on the first day of Toy Fair New York this February. The team meets yearround with toy companies and explores trends in parallel marketplaces, reviewing and analysing new products and emerging youth trends. By opening day of Toy Fair, the team will have previewed more than 1,000 toys and games and will be ready to announce the hottest toy and game trends of the upcoming year. “While I don’t want to give away too much before the show, I can tell you that we have been seeing some interesting developments in play, particularly as digital-first brands

Surfing to success Boasting over 2.7 billion downloads around the world, Subway Surfers was named the most downloaded mobile game of the decade by App Annie. This latest accolade coincides with the debut of apparel from Subsurf, the brand’s consumer and lifestyle merchandising arm, which has is now available from UK retailer Next. Subway Surfers Airtime, the first franchise extension was released at the end of December worldwide on Snap Games, Snapchat’s real-time multiplayer gaming platform. Among the first games available on the Snap Games platform, Subway Surfers Airtime is the first of many ways that SYBO will further explore the Subway Surfers brand. “We’ve hit several incredible download records over the years, yet this App Anniereport naming Subway Surfers the most downloaded mobile game of the decade is truly epic,” said Mathias Gredal Nørvig, SYBO Games’ CEO. “We’ve pioneered many new programs this year, with partners including Google and SnapChat, as well as our Master Toy licensee Alpha Group. The coming year promises to be spectacular.” Following the recent apparel debut at Next, additional exclusive Subsurf designed T-shirts will debut in January at UK retailer Tesco. Summer 2020 will see the first products from global master toy licensee Alpha Group which will debut globally with various programs around the world including figures, vehicles, plush, toyetic accessories, and more. A retailer announcement is planned for late spring.

Subway Surfers was named the most downloaded mobile game of the decade.

We are seeing fun developments in toys that promote both active bodies and active minds – not just for kids

carve out even more space in the toy aisle and kids continue to transition more seamlessly from devices and social media to physical toys,” said Appell. “And we are seeing fun developments in toys that promote both active bodies and active minds – not just for kids, but for teens, parents, and grandparents too.” The Toy Association’s Toy Trends Briefing will take place on Saturday 22 February at 1:30pm in room 1E09 (Level 1, Hall E) of the Jacob K. Javits Convention Center in New York City. The team will present each trend and use product examples from the show floor to highlight the themes.

Toy Fair New York will take place 22 to 25 February 2020. For many in the industry it’s among the most anticipated toy shows on the global buying circuit, with exhibitors showcasing hundreds of thousands of playthings coming to market next year. Visit www.ToyFairNY.com to learn more.

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MOVIE

NEWS

Movie diary 2020 Movies make many toys popular. Get the low-down on what characters may be popular with your customers over the coming year… 7 Feb Dolittle

15 May Scoob!

14 Feb Sonic the Hedgehog

22 May The SpongeBob Movie: Sponge on the Run

The Call of the Wild 6 March Onward 20 March Trolls World Tour 27 March Mulan

29 May Artemis Fowl 05 June Wonder Woman 1984 19 June Soul

10 July Ghostbusters: Afterlife Minions: The Rise of Gru 24 July Jungle Cruise 14 Aug The One and Only Ivan 18 Sept The Mitchells vs. The Machines

Peter Rabbit 2: The Runaway

9 Oct The Witches 13 Nov Clifford the Big Red Dog 25 Nov Raya and the Last Dragon 23 Dec Tom and Jerry The Croods 2

Fans queue for last Star Wars movie Fans of the Star Wars franchise camped out in the cold and the rain in Central London to watch the stars of Star Wars: The Rise Of Skywalker – despite the December weather – at the film’s premiere. The film has received rave reviews from the critics – and on Thursday 18 December, die-hard fans headed to midnight showings in a bid to be the first UK fans to see the film. The film has sparked a new kind of film watching, with all-night screenings in Birmingham - there were 285 screenings in 24 hours across the Birmingham area – that’s almost 12 per hour. The movie is the last in the nine-film saga.

Mulan goes live

Pic credit: Disney 16

Disney is set to continue its successful run of live-action adaptations of its classic animated movies with Mulan. Following on from the success of 2019’s The Lion King, Mulan will tell a tale based on a Chinese folktale. Said to be slightly different from the story told in the cartoon version, the film still follows the story of Mulan, played by Yifei Liu. As the eldest daughter she takes her father’s place when the Emperor dictates that one man from each family must join the Imperial Army. Mulan steps in to take her father’s place, pretends to be a man, and in the process becomes one of China’s greatest warriors.

Pic credit: Warner Bros.

Hero speeds toward 2022 date Superhero fans will be pleased to hear that The Flash has finally got a release date – but they’ll have to wait until 2022. The film, which stars Ezra Miller as Barry Allen (The Flash), has been on the cards since 2014, but has lost several directors along the way. Now, its original 2018 release date has been changed and director Andy Muschietti is on board.

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MEDIA

NEWS

Blocks on the box The LEGO Group has launched a free video streaming app dedicated to its animations and YouTube shows. Available initially in the US and Canada, fans can download The LEGO Channel for Amazon’s Fire TV, Apple TV and other popular streaming services. It allows fans to stream more than 1,000 videos, including hit series based on LEGO Ninjago, LEGO Friends, LEGO City, and specials from franchises such as LEGO Jurassic World and LEGO Marvel. The LEGO Group’s very own YouTube show Rebrickulous will also be available to stream, alongside review shows and videos providing hints and tips. “With the launch of The LEGO Channel, we can reach even more kids who will connect through some really fun and engaging content to inspire creativity, imagination, and learning,” says Jay Shah, Director, Global Content for the LEGO Group.

Pailtoy’s John Nicholas ‘stars’ on BBC Palitoy’s former star salesman John Nicholas recounted the singular experience of introducing toys for then little-known Star Wars to the UK market for a BBC programme. Toy Empire: The British Force Behind Star Wars Toys charts the toys’ rise to fame, from launch in the midseventies to their global popularity today. “John clearly remembers selling Bill Lindsay of John Menzies fame his first million pound order at a reception Palitoy ran in London to introduce the range,” said TnP founder Malcolm Naish. “What would that be worth today? “John is interviewed in the programme, so Luke Skywalker, eat your heart out!’’ The show is available to stream on BBC iPlayer and will air on BBC World Service later this year. Image credit: BBC

Viacom-CBS merger completes

Sony acquires Silvergate Media Sony Pictures Television (SPT) has acquired Silvergate Media in a deal worth $195m, bringing Hilda, Octonauts and the Peter Rabbit animation under the SPT banner. The deal includes 100 per cent of Silvergate Topco Limited, whose assets include Silvergate’s 49 per cent interest in a joint venture with Beijing-based Wanda Group, which holds the rights to Octonauts, as well as a minority stake in Silvergate BP Bidco Limited, which produces the Peter Rabbit TV series and will continue to be majority-owned by Waheed Ali. 18

The merger between Viacom and CBS is complete. Consolidation of the two media giants, both already part of the Redstone family’s National Amusements media empire, closed in early December, creating a new business called ViacomCBS. Bob Bakish, Viacom’s former CEO, has taken the same role at the helm of ViacomCBS, while his CBS counterpart, Joe Ianniello, will become Chairman and CEO of CBS. Leading ViacomCBS’ licensing business is Pam Kaufman, serving as president of Global Consumer Products to oversee the company’s licensing and consumer product business. The merger will combine both company’s major entertainment brands, including Nickelodeon, MTV, Paramount Pictures and more under one umbrella.

Xilam hits 15 billion on YouTube French studio Xilam Animation has hit 15 billion lifetime views on YouTube and reached 15 million subscribers across its channels on the platform. For 2019, the company is also projected to increase its YouTube views by 50 per cent compared to 2018. The rapid growth has been fuelled by the launch of more than 15 new YouTube channels across Xilam’s IP including the first dedicated global channel for preschool property Paprika, in addition to local Oggy and the Cockroaches, Zig & Sharko and The Daltons channels in India. Localised channels were also introduced in Brazil, Germany, and Russia. “We’ve had an exceptional year of growth in the digital space,” says Morgann Favennec, EVP Global Sales Development at Xilam.

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LICENSING

NEWS

Jazwares signs for CKN Toys Jazwares has been named master toy partner for CKN Toys, the Australian-based YouTubing brother duo Calvin and Kaison. The toys are inspired by their most-watched content from YouTube, and will feature collectable figures, vehicles, playsets, compounds, a recognisable Smasher, and more. Toys will hit shelves at Easter in the UK, Australia and Asia, with a major US retail launch slated for autumn 2020. “Calvin and Kaison are a very special new addition to our portfolio,” says Laura Zebersky Chief Commercial Officer, Jazwares. “Their adventurous spirit and unique way of connecting with kids around the world made them a perfect fit for Jazwares.” The toys will appear in Calvin and Kaison’s upcoming YouTube content and their new short form series, which will air next year on Nickelodeon and Nick Jr.’s in Australia, the UK, and Canada. CKN Toys launched in March 2015 and currently has 13 million YouTube subscribers and more than 12 billion views. Haven Global is the Global Licensing Agent for CKN Toys.

Hasbro names Nordic agent Hasbro has appointed WildBrain CPLG as its new subrepresentative in the Nordics to handle the toy company’s merchandise, publishing, promotions and short-term locationbased entertainment across the region. Under the agreement, WildBrain CPLG will cover Denmark, Sweden, Norway, Iceland, Finland, Faroe Islands and Greenland. WildBrain CPLG will begin its stewardship of Hasbro’s brands from 1 January 2020. “As Hasbro plans ahead to its bright future in the Nordic region and developing consumer products for some of the world’s most powerful and beloved brands, such as My Little Pony, Nerf, Monopoly and Play-Doh, we are thrilled to bring WildBrain CPLG onboard,” says Marianne James, Vice President of Hasbro Consumer Products in EMEA. “We strongly believe that WildBrain CPLG has the experience, scale and ambition to work with Hasbro, along with its local licensees and retail partners, to bring our consumer products business to the next level.” Maarten Weck, Executive Vice President and Managing Director, WildBrain CPLG, adds: “As a leading and dynamic company with a raft of exciting and diverse properties, we feel there is a wealth of opportunity to further extend Hasbro’s brands in consumer products.”

20

AR gets Odd(bods) One Animation is following up the success of the Oddbods Turbo Run endless runner game with the launch of a fully-immersive augmented reality app for iOS devices. Oddbods Oddlife lets kids engage in multiple immersive adventures as they become their favourite Oddbods characters. The app uses Facetime-style facial expression mapping, which engages kids with their favourite moments from Oddbods and teaches them handy hints and tips for tackling day-to-day tasks. “Our little fans are placed at the centre of this revolutionary and educational digital adventure while parents are given a toolkit that delivers interactive and useful ‘hacks’ to help with the rigours of daily life, in a never-seen-before format,” says Amir Biran, Digital Director of One Animation. Baz Palmer, CEO of the app’s developer Weyo, says: “There’s nothing else to rival Oddbods Oddlife right now.”

Bear necessities Trends UK will welcome a familiar face with a new look to its range in 2020, inking a deal with The Copyrights Group to launch a range of electronic learning toys based on the new Paddington animated series. The educational toys will introduce young fans to early learning skills such as recognising colours, numbers, letters and early spelling. Items will begin to appear late 2020, with further products scheduled to follow into 2021. “We are delighted to be developing learning items based on this lovable bear and his world” says Lindsay Hardy, Marketing Director of Trends UK. “The narrative of Paddington’s experiences with his family, friends and home will definitely appeal to pre-schoolers and parents; the TV series looks fantastic!”

Redundancies hit Rovio The Rovio licensing flock will be reduced by half in a wave of redundancies aimed at improving efficiencies and profitability. A total of 16 positions have been axed from the global licensing team, including Simo Hämäläinen, who has led the division as Head of Brand Licensing since 2017 and departs officially at the end of January. Following the departures, Rovio’s licensing business will now merge with its marketing division under the leadership of Chief Marketing Officer Ville Heijari. The Angry Birds maker first announced it would enter downsizing talks with staff in mid-October 2019 after its licensing business did not meet quarterly expectations, not getting the boost it should have received from the release of The Angry Birds Movie 2.

15 tnp.media


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MEDIA

ANALYSIS

Getting to the gift giver W

hen you think of effectively reaching announced that this year’s Cyber Monday saw the children en masse, TV has always biggest sales day of the company’s 25-year history. come out as king. However, it will Its global top-selling categories included toys, home, come as no surprise to anyone that fashion and health, with products such as LEGO the ever-evolving digital landscape has changed Star Wars Darth Vader’s Castle; Monopoly: Frozen things. Where AV solutions such as TV, YouTube II edition; and popular Hasbro games such as Jenga and cinema fall within the awareness bracket at and Guess Who? taking the top toy sellers lists. the top of the traditional marketing funnel, the But what is the largest audience driving these importance of the bottom of the funnel – that is to increases? The National Retail Federation reports say, converting someone to make a purchase – is that of the 30 per cent of toy sales that are made at becoming increasingly important. In fact, the two Christmas, 61 per cent of those purchases are made parts need to work hand in hand. by the gift-giver, and not necessarily This is particularly important, as influenced by a child’s wish-list. NPD data shows that of all purchases, So, if we put this into figures, based on Leading 65 per cent of dads will make their the average child who receives eight gifts the way for purchases online, while the ever-busy at Christmas – there are 9.4m children a quick fix mum surpasses this by making 75 aged four to 15 in the UK (BARB, 2019), per cent of her purchases online. But, which means that there is an average of digital stop leading the way for a quick fix digital 75.4m toys being bought at Christmas. is the giftstop is the gift-giver, who makes 92 per However, if 61 per cent of those toys that giver, who cent of their purchases through online have been purchased have been based on retail sites. makes 92 per the gift-giver’s choice, that’s 46 million This is coupled with the fact that Christmas presents being bought without cent of their Black Friday and Cyber Monday are a specific request made by the child, becoming bigger in the UK market than purchases and potentially without any of the through online child’s input. ever before. Up until this year, the UK has always been slightly more hesitant Which poses a big question: how do retail sites of the supposed ‘bargains’ on offer, you ensure that this audience is exposed with articles in the build-up to this time to your company’s advertisements of year suggesting the UK public have become to ensure that they make informed decisions fed up with the bogus discounts on offer over when they reach the checkout? The answer – a the period. full 360-degree marketing ‘battle plan’, which Reports seem to have misinterpreted public reaches the entire family. And, with the everopinions this year though. Barclaycard, which changing fragmentation of viewing, digital media is accounts for around a third of all card transactions increasingly vital to achieve this. made in the UK, saw a 16.5 per cent uplift in To understand how you can effectively reach transaction value over Cyber Monday YoY. The this ever-important audience, with the help of sales uplift has come as a huge relief for the Generation Media’s bespoke priority tools, please retail sector, which has seen more than 1,000 get in contact with a member of the team. store closures in the first six months of the year and experienced a much slower start to Christmas spending than in previous years. At the forefront of the success of the Black Friday weekend is Amazon. In a recent press release, the company

Generation Media’s Kate Moncur looks at the role of digital media in reaching the consumer, when viewing habits are continually changing and increasingly fragmentated

30%

The reported percentage of toy sales that are made at Christmas, according to the National Retail Federation.

Generation Media is the UK and Ireland’s largest independent media buyer of toys and games advertising. Visit generationmedia.co.uk or call 0207 307 7900 to learn more.


COVER STORY

MV SPORTS

Movin’ on up! Following the introduction of its uMoVe scooter range at last year’s Toy Fair, MV Sports has enjoyed a strong year of trading. For 2020, the company is taking the brand a stage further, as Sales and Marketing Director Phil Ratcliffe... How was trading for the company in 2019? Trading in 2019 has been good. We’re actually up on last year, which is a great result for the team and a reflection of how strong our portfolio is. Tell us a little about how the uMoVe range came to be. We recognised that parents were starting to purchase more premium scooters for their kids. So we introduced uMoVe as a strong range of competitive products at attractive price points. For 2020, we have taken the brand a stage further, offering added value and decorative features to make the range more attractive to the children they are bought for, and the parents who are buying them.

The uMoVe proposition is all about value, margin and superior design, so we are confident that the brand will gain presence and momentum very quickly

What does uMoVe bring to the ride-ons category? It brings premium products to the ride-ons market, which rivals any of our competitors’ ranges – and it does so at a much more attractive price point. The additional features we are adding for next year will widen the gap in perceived value even further.

Fact!

MV Sports will be launching several new segments of the uMoVe range. These include the Sparkle, Sequin and Camo ranges. JANUARY 2020

What uMoVe products will you be introducing at Toy Fair? We are launching several new segments, including the uMoVe Sparkle, Sequin and Camo ranges. The uMoVe Sparkle has an anodised glitter paint finish and a coarse silver glitter deck, which looks amazing. The uMoVe sequin range picks up on the recent trend in toys and plush in that the scooter stem is wrapped in flippable sequins to create a magical colour-change effect. And uMoVe Camo follows the latest trend in fashion, with an allover pattern that looks different from anything else out there. How do you decide on which licences to introduce each year? We take our cues from our licensors, we look at the quality of content, and consider the toy potential. We know that only the top licences successfully make it in the wheeled toys category. Kids have just one licensed bike, and this needs to be their favourite character or property. So we need to be very selective with the licences that we take on. We are not pushing licences in the new uMoVe range, but we’re not ruling it out in the future for classic and/or heritage properties.

bike retail, we will be offering uMoVe to our cycles’ sales force. The uMoVe proposition is all about value, margin and superior design, so we are confident that the brand will gain presence and momentum very quickly. What are the team’s ambitions for the company in 2020? We are operating in a very tough market and economic climate, but in 2019 we managed to increase distribution and turnover, so we’re hoping for more of the same in 2020. Why should buyers visit the team at the MV stand at Toy Fair? We have a great selection of new products and licences that have not yet been revealed. Toy Fair will be the first opportunity to see many of our new products in the flesh, so there is every reason for buyers to come and view the range and compare it to our competition. We look forward to seeing many new and familiar faces at Stand B30!

How will you drive sales of the uMoVe range? To maximise distribution across both toy and

23


PEOPLE

NEWS Moving on up! Kirsty Mackenzie has been promoted to Head of Marketing at Bandai UK. Having previously held the role of Marketing Manager, Mackenzie joined the Bandai UK team in 2018, with 13 years of marketing experience within the toy industry. Nic Aldridge, MD, Bandai UK, says: “Kirsty’s promotion is testament to her commitment and the impact she has made during a fundamental period of evolution for the company.” Kirsty says: “It’s an exciting time to be part of the company. As we head in to 2020, our portfolio continues to grow with an assortment of own IPs and strong, global licenses, all of which I’m looking forward to developing and supporting with strategic marketing and tactical campaigns.”

Bulldog welcomes new hire

Hasbro’s Jonathan Berkowitz departs Hasbro Brands president Jonathan Berkowitz has stepped down from his role after 17 years at the company “to pursue other opportunities”. An internal email to staff from Hasbro President and COO John Frascotti confirmed his departure would be effective immediately. “I’d like to thank Jonathan for his contributions to Hasbro over the past 17 years,” it added. “I will be providing guidance and support to Jonathan’s teams until a future plan is determined.” The Hasbro veteran was promoted to head up the Hasbro Gaming portfolio in 2018 and manage new and vault brands that aren’t tied to entertainment franchises. Jonathan is credited with transforming the Nerf brand from toy line to licensed property. He also played a key role in engineering a new system t5o capitalise on crazes and trends by getting product to market faster. 24

Bulldog Licensing has appointed Ellie Monro-Smith as Licensing Approvals Coordinator. She will provide product approval support for all licensees and support communications throughout the product development process across brands including Match Attax, Sesame Street, Care Bears, Miraculous and Kindi Kids. Sole Puerto, Senior Creative Manager at Bulldog, says: “Ellie has a strong background in design, and we’re sure she will provide an invaluable service to all of our clients.”

High five at The Insights People A round of new hires has significantly boosted the team and expertise of The Insights People. The family market intelligence specialist has welcomed five new members to the research and technical departments, including Sarah Riding, who joins as Trend & Research Director and will lead the company’s research and development strategy and direction. The company has also brought in Hannah Carley as Research Manager, and Bethany Bleathman as Research Executive. Anne Kelly, who previously worked at both Venn and MediaCom, joins as Account Director, while Mark Armstrong, whio played an instrumental role in the development of The Insights People’s new portal, joins full-time as Principal Developer.

Julie joins Alpha

Julie Ball has joined Alpha in a marketing consultancy capacity. She joins Alpha’s UK head office, as the team readies for the all important Q1. Having spent 20 years in the toy industry, including a 15-year senior marketing tenure at Mattel, Julie brings a wealth of experience to the company. She has also conducted consultant roles at Hasbro and Spin Master, and was most recently Head of Marketing for IMC Toys. “Her appointment as consultant comes at a key time as we build for further growth in 2020,” says Patrick Potgiesser, Alpha’s General Manager. “With her extensive industry knowledge and marketing expertise, she will be a perfect fit as we expand our brand portfolio with new master toy signings.”

Eolo Toys welcomes Jeremy Robinson Eolo Toys is expanding its presence in the UK and Ireland, hiring Jeremy Robinson to head up UK Sales and Business Development. Jeremy brings years of experience to the role, having served as UK Country Manager for Schleich and in senior sales roles at Tomy, and will work alongside Eolo Director Alex Prieto to break into new categories, namely feature plush. “Eolo has been known mainly for our kites and outdoor toys, but we are growing into other toy categories thanks to our in-house design and development team,” Alex says. “Jez joins in a great moment for Eolo to bring experience and fun in the UK and Ireland toy space.” Jeremy adds: “I look forward to meeting with the UK customers, either in Hong Kong or locally, over the coming weeks and months.”

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RETAIL

NEWS

“This is to show our continued support for autistic people and their families, and for those who find shopping during the festive season stressful and overwhelming” Gary Grant, Founder and Executive Chairman, The Entertainer

Quiet Christmas While other retailers cranked up Christmas carols, The Entertainer turned off the jukebox and muted the lights over the festive rush to make shopping accessible for everyone. The retailer introduced a Christmas Quiet Hour each day throughout December for families with autistic children, who can struggle with the hustle and bustle of a busy toy shop. The initiative was an extension of The Entertainer’s regular Quiet Hour, which runs weekly in Entertainer stores throughout the year. The scheme was welcomed by the National Autistic Society, which praised The Entertainer for making small, thoughtful changes to “transform the lives of autistic people and their families… We hope more shops will be inspired by The Entertainer and do their bit.”

Boots bags Mothercare Mothercare will not disappear entirely from UK high streets after signing an exclusive five-year deal to sell its nursery goods, furniture and baby clothes at Boots. The pharmacist will sell Mothercarebranded products through shop-inshops from this summer, with a smaller collection of items available from the Boots website. Mothercare Chief Executive Mark Newton-Jones said the company “has found the right home” in Boots. “Fantastic news for the brand and the millions of Mothercare customers across the UK,” he said. “It is also great news for Mothercare and our wider group of stakeholders after what has been a tough period.” The tie-up with Boots will also help to strengthen consumer’s perception of Mothercare, Mark says, dispelling

the myth that Mothercare “in its entirety had gone out of business.” The five-year deal is expected to be finalised by the spring. Mothercare fell into administration in November 2019 and was forced to close its 79-store estate in the UK, as well as its online business. Overseas, where Mothercare operates a franchise-based model, the company remains profitable and will continue on unaffected.

Major Hamleys revamp underway Hamleys will regain its status as ‘the finest toy shop in the world’ after undergoing an ambitious overhaul, according to new owner Reliance Industries. Reliance chief executive Darshan Mehta told the Guardian it would do “whatever it takes” to transform Hamleys’ historic London store into the “toy retailing reference point in the world”. The Indian conglomerate acquired the toy retailer for nearly £70m last year, after a string of disappointing quarters under Chinese owner C.banner. The aim is to offer something so radically different from online shopping that consumers will look beyond convenience.

JANUARY 2020

70m How much Reliance paid for Hamleys.

Consumer confidence on the up

Did you know?

Consumer confidence increased for December, and optimism is up for the year ahead, according to GfK’s longThe UK running Consumer Confidence Index. Consumer The index increased three points to Confidence –11 for December. Barometer is Joe Staton, Client Strategy Director at conducted by GfK, says: “There’s a clear sense of a change in consumer sentiment this GfK on behalf month. The picture for the year to come is of the EU, with much stronger with a two-point similar surveys improvement in how consumers view being their personal financial prospects and a conducted in very healthy seven-point jump on how each European they see the wider economy next year. country. “We haven’t seen such a robust increase in confidence about our economic future since the summer of 2016. Despite official warning signs about the flat-lining of Britain’s economy, we know that record high employment and below-target levels of inflation are helping to boost consumers’ expectations for the year ahead. Importantly, for the retail sector, we also have an upwards revision in our Major Purchase Index, a key figure during the remaining shopping days of 2019. “The Overall Index Score has failed to break into positive territory for the past four years due to confusion and uncertainty about the future direction of the UK. A great many people will be gazing into their crystal balls right now; ours indicates a rebound in confidence in 2020 based on renewed optimism and energy for a post-Brexit Britain.”

Toy Hub shuts up shop After a decade serving the local community of Dunblane, Toy Hub has closed its doors for the final time. Owners Helen and Gez Gourley turned off the lights for the final time on Saturday 14 December, after going out in style with a farewell party and discounts for Christmas shoppers. “It’s been a 10-year rollercoaster of fun, frivolity and generally being awesome… all good things must come to an end”, the team wrote on Facebook. The news was met with an outpouring of support from locals, who lamented the closure as loss for the local high street. One regular summed up the role Toy Hub – and other indie toy shops around the country – play in bringing toys to all parts of the UK and Ireland: “Really sorry to hear that, my children loved coming into the toy hub for birthday presents, you were all so good to advise on what suits who, all the best for what comes next for you guys, you will be missed lots.”

25


RETAIL

OPINION

The power of the list The Christmas toy list may be the king of countdowns, but with a new year come new predictions. And while they often indicate the general direction of travel, John Ryan says it’s more than okay to read them, heed them, but feel free to ignore them

W

ell, with Christmas 2019 done and dusted, seen things from both sides of the fence, as a buyer and thoughts turn to the next seasonal event on as a journalist, the truth of the matter is that it’s near the toy retailer’s events calendar. And the impossible to come across a list approaching a version likelihood is that not much will be on the horizon until of reality. Easter Sunday, falling this year on 12 April, with just the Yet look at enough top tens and it will become apparent usual birthday requests to be sated in the interim. But does that there is some commonality and that certain toys keep this mean that the lists will cease? appearing. This is as much to do with the good offices of By ‘list’ I refer to emails and hard copy the big brands’ marketing departments as flyers that arrive with monotonous regularity anything else. But what it does tell you is Rather than that suppliers have staked their prospects purporting to inform the reader of the next big thing as far as must-have toys are looking at lists, it on particular items and they are going concerned. Nothing actually beats a Christmas might be an idea to make sure they’re not missed. This in list, of course. Hamleys was sending out its probably means that they will be to have a look at turn top 10 toys for the grab and gloat season back bestsellers, simply because there will be a what you’ve got in September. But just because the big one lot of them out there. has come, and been and gone, doesn’t mean What to do therefore, if you happen left that the lists will stop arriving. to be in the business of selling toys to But who are the things for? This is where it customers walking into your shop? The best advice all becomes a little opaque, depending on who you talk to. might be to ignore what you see. Lists are ok, but For shoppers, a list that arrives from a big retailer is hardly they are just one of the things to which some form of likely to be impartial. When it hits the inbox, it’s a racing attention should be paid. certainty that what’s being offered is a selection of the toys The other point is that a list where you have only, which that retailer absolutely has to clear. And the chances say, three out of 10 of the items listed in your store are almost equally high that the further up the list you go, is bound to upset and frustrate. You’ve made your the more of a particular item has been bought. mind up and bought your stock, so having somebody But what about those lists that come in from ‘impartial’ effectively tell you that you’ve got it wrong is not organisations and which, you might imagine, will be a going to impress. It’s just another worry to add to the, straightforward piece of well-informed guesswork? Well, ahem, list. look at it this way: those charged with putting together As we head into the opening weeks of the 21st a list of this kind will have been subjected to the century’s third decade, therefore, what exactly should attention of numerous PR companies, all of which you be doing? We’re now moving towards the late Jan/ have an interest in getting products noticed. Feb dead zone, the point where nobody comes in and In an ideal world this publicity guff would be when the best retailers are busy cooking up their plans ignored, but of course it isn’t. The old adage for Easter and beyond. Rather than looking at lists, it that the loudest shout is the one most likely might be an idea to have a look at what you’ve got left to be heard comes into play. If somebody is over and work out how to get rid of it (there is a price in receipt of an insistent online campaign, for everything, it’s just hard to say what it should be) something will stick, and it may make the list, and to go from there. whatever the merit of the toy in question. News of what’s going to be hot in 2020 will arrive So what would constitute a list that soon enough (the marketing for that will already be in has at least some semblance of meaning? an advanced state of preparation) and in the interim, A trade magazine, surely? Perhaps, but just get on with making sure that your store looks and those putting the things together are just feels relevant for today’s digitally savvy toy shoppers. as likely to be influenced by external factors They’ll tell you what they want far more effectively as anybody else (Toys ‘n’ Playthings excepted, than any list. Better to be crying out for stock rather naturally). Speaking as somebody who has than crying over it.

John Ryan is Stores Editor at Retail Week. He has worked for the magazine for more than a decade covering store design, visual merchandising and what makes things sell in-store. In a previous life he was a buyer.

tnp.media


COMPANY FOCUS IMPORT SERVICES

On the right TRAC! With time and cost pressure escalating, Mike Thomas, Client Services Director at Import Services, stresses the importance of technology and explains how the company’s IT system, TRAC, can help clients be more successful in the new world of retailing

M

any have debated the All competitive clients are edge gained looking to by investing in technology decrease within the supply chain the time and industry. We believe there is no such debate; continual cost in their investment in IT systems and supply emerging technologies has chain, and allowed Import Services to technology provide the information that is at the our clients need, and this will centre of this also serve the company well in process a post-Brexit era.     Import Services has provided retail logistics for more than 30 years, during which time the company has established a trusted PortCentric warehousing and distribution operation in Southampton.  Import Services’ clients import products manufactured largely in the Far East, to supply major, multiple and independent retailers or direct to consumers, across the UK, Continental Europe and further afield. The Import Services Port-Centric model is in sync with the fastevolving world of retail logistics. The Port-Centric model enables swift processing of orders and distribution to market. Furthermore, to help contain pressure on supply chains, a logistics partner must be capable

JANUARY 2020

of flexing on demand and managing multiple routes to market efficiently. Technology plays a vital role in facilitating the speed and nature of information flow between clients, their customers, carrier suppliers and DC teams. We have recognised this demand  by providing exactly what our clients require 24/7, via Import Services web-enabled portal, whether at home, on the move, or in the office. The investment in technology and specifically our IT system, TRAC, has been driven by foresight and a deep knowledge of retail logistics evolving at a fast pace.  Partnership with clie nts creates longterm relationships and sector intel helps us to plan for where we see technology in the future. All clients are looking to decrease the time and cost in their supply chain and technology is at the centre of this process. Time and cost pressure is escalating, as consumer demand requires supply chains to increase order frequency with less volume per order on an ‘As required’ basis.  Therefore, streamlining processes and automation is key, as Import Services looks forward to an exciting new decade ahead, involving further container portside capacity planned to come on stream early in 2021.  Aligned to time and cost savings, which is driven by location and

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The number of years that Import Services has provided retail logistics. technology, is information flow and the visibility across Import Services’ supply chain operations, accessed via TRAC. This system allows clients total visibility of their stock, in real time, which is particularly beneficial in the new world of retailing. Systems link vested parties spread across dispersed locations, such as the US and Continental Europe.  Transparency of stock reporting, order status, pre-retailing activity and fast-emerging requirements for POD retrieval, provides clients with the necessary level of information to make prescient business decisions, which is key to success in the new world of retailing.

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RETAIL

LARK TOYS

Larking a Regularly named in lists of the top 10 toy stores in the world, Lark Toys in Kellogg, Minnesota even has its own carousel. TnP caught up with Kathy and Ron Gray, who along with daughter Miranda and son Scott, make up the family who run the destination store Tell us a little about the history of LARK Toys and how it became the award-winning destination it is today. In the mid-80s, two teachers began making wooden pull toys in their garage for their three sons. They sold them at art shows and then began selling them wholesale to toy and gift stores. A small factory was built, and the small business became much larger, as they sold their toys to thousands of stores. People began asking to buy the toys at the factory, so a small gift shop was opened on site. Then gifts were added. Then books. Then more toys. In the early 1990s, they decided to build ‘the biggest toy they could imagine: a carousel’. Over a nine-year period the carousel was created. An 18-hole minigolf course was added, and a small café. In the early 2000s, the owners decided they wanted to sell the business, by this time a sprawling 20,000 sq ft operation. They wanted the new owners to be a

family, in the hope of retaining the spirit of the business. Our family are the lucky heirs. We are Kathy and Ron Gray, and our daughter and son-in-law Miranda and Scott Gray-Burlingame. We have owned and operated LARK Toys for 12 years, continuing to manufacture wooden toys on site and adding our interests and visions to move it forward. After Miranda had a lifethreatening birth experience with her first child, we four decided to seek out a business we could do together in celebration of life. (Note, we were not wealthy folks, but we have lots of drive and commitment.) We have refined the antique toy museum, building store-fronts to showcase thousands of wonderful old toys that tell a story about toys and play over the decades. We have created The Curiosity

Our toys last a long time. It’s fun when someone brings one in and asks us to fix a wheel on the toy they had from their own childhood in order to gift it to their new baby

Tell us more about Memory Lane When we decided to add 80s toys, we combined our own saved treasures with toys we went out and purchased. As we’ve researched various decades and important toys, sometimes we’ve sought them out (for example, a metal pie pan frisbie). We also receive donations from people who want their collections and/or special treasures to find a home where they will be seen and enjoyed. The collection changes each winter as we add new cases and refresh our displays. 28

Shoppe, filled with gifts for the moms and dads, grandparents, and groups of visiting friends. We have affirmed our affiliation to open-ended toys that offer themselves as tools for growing children’s imagination. We have collaborated with neighbouring destinations and businesses and worked to strengthen our local community to add reasons for people to visit Southeastern Minnesota. And we have loved the opportunities we have to welcome visitors from across the country and around the world. We know some of the toys are made on site. Tells us more about how that works. There is a workshop within our store. Head toy maker Tim Monson along with an apprentice and helpers makes heirloom wooden toys to sell in our store. We regularly update the line and love to name toys in honour of special people: a fire truck named after our friend, the assistant fire chief in Winona; the giraffe named after long-time staff member Lois; a bunny named after long-time staff member Bernie; and more. Our toys last a long time. It’s fun when someone brings one in and asks us to fix a wheel on the toy they had from their own childhood in order to gift it to their new baby. And what about the other toys you stock? What sort of things do you like to keep in store. We are attracted by toys that are developmentally useful, safe, and fun.

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about! Very few of our choices require batteries. If it’s the hottest rage in Walmart, we may not select it. Vendors that don’t maintain a reasonable suggested retail often don’t stay in our store. If Target or Amazon are selling a toy at just over our cost, there’s little point in bringing it in. We love Douglas plush and Schleich animals. This year we bought a lot from Hape because we like the quality of its wooden toys. We do Brio trains now. Playmobil still has a lot of play value. We buy Russian nesting dolls and Corkcicle canteens and coffee carriers for our gift store. Our art room has lovely eeBoo sketch books and coloured pencils; our science room has snakes and bugs, experiments and cool kits. We buy jigsaw puzzles from Ravensburger and Springbok and more, and games from many sources. And we fill our book store with the best books we can find for children, young adults, and some for grown-ups too! What is your bestselling item? Our LARK canoe paddler pull toy is one of the top sellers in our store. Miranda and Scott worked on its design with Tim for a couple of years before they perfected the movement of the paddler’s arms and the waves alongside. What is the bestselling item that you buy in? This year Perfect Petzz (adorable dogs and cats that ‘breathe’) have really been popular. Initially, we thought folks might buy them for relatives in a nursing home. However, children and grown-ups who can’t have a pet cat or dog also seem quite delighted to adopt one.

JANUARY 2020

What is the secret of your success? Since we are located along a highway next to a small town, it’s important for us to create many reasons for people to drive to our store and take the time to explore it. Success is a moving goal, but some reasons might include these: • At our front door is a sign saying that all are welcome, and we really mean it. • Our sign-in podium has a Shakespearean quote inviting people to leave their cares behind and say Hey Nonny, Nonny. • Our antique toy museum is free. It’s mostly located up and down a long hall, but display cases are also located variously throughout the store. • There are play stations in our game and puzzle room; a puppet theatre and toys to try in our main toy store; little ones love the Brio table in Developmental, along with a food shop and a table and chairs to serve pretend tea to parents or grandparents; a building table with wooden and magnetic blocks; and a red tree reading corner in the book store. • Our beautiful carousel runs every half hour while the store is open. It costs $2 for most riders but is free for those under 4 and 90+. (We take photos of nonagenarians and give them a 'forever young' certificate. It’s such a delight!) • We make our own fudge and sell it in a little section next to our café. • Our café offers sandwiches and snacks from burgers and fries to hummus and pita. We also sell terrific Chocolate Shoppe ice cream. • Miniature golf is fun in season, and our

We are attracted by toys that are developmentally useful, safe, and fun. Very few of our choices require batteries

course features two waterfalls and a play through cave. • We have five miniature llamas. • People can look through two viewing windows into our shop to see toys being made, and our toy makers are friendly! • We have just finished a new building that is entered through a secret door in the book store. It contains a dance floor, a stage, a kitchen, cloak room, and bathroom. We are teaching Nia and Yoga in it and rent out the space too. • Monthly we have a free story and song event for pre-schoolers and their caregivers that ends with a carousel ride. We usually get 50 to 80 attendees. (It’s our 10th year.) How important are the extra bits? It's vital to offer many reasons to visit, many ways we can offer people an uplifting, delightful time with family and friends. And it’s vital to us to make as much meaning and joy for ourselves and our staff as well as guests. We delight each year in adding more life to the store by adding colour, handmade signs, awnings we sew ourselves, signs that explain things (like stories of our carousel animals), uplifting quotes, and more. The store is always changing. We don't use planograms. We choose each item we offer and the way we offer it. You are lucky to have a lot of space, something many UK stores struggle with Yes, we are very lucky to be able to spread out. Even in a smaller space, though, toy stores can create extra value for customers. Simply having shelves of games and toys is not enough. It’s important to create a memorable experience when people visit a store.

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THE INDEPENDENT

OPINION

Listen up, suppliers! Toy Fair may only last three days, but it can be responsible for success in the remaining 361. As The Independent lines up suppliers for his annual grilling, he looks back on a unique year of business, and ahead to a collaborative and profitable start to the new decade

Best-sellers VOLUME: 1) Fart Ninjas – Funrise 2) L.O.L. Glitter Globes Dolls – MGA 3) Hot Wheels Singles – Mattel VALUE: 1) L.O.L. 2-in-1 Glamper – MGA 2) Fart Ninjas – Funrise 3) Owleez Pink – Spin Master

remember on 1 January, it all starts again without so much as the blink of an eye. Now is the time we look forward to Toy Fair, and the madness of three days walking around our much-loved suppliers’ stands to see what newness and innovation they are planning on bringing to our shelves For me it is fun, exhausting, chaotic, booze-filled and a mix between exciting and extremely boring. I think most of us would agree with this. It is undoubtedly a period of turmoil in our jobs, but with the enjoyment of catching up with people we hardly ever see.

If I really can’t remember what a product is without looking up my notes, it greatly reduces its chances of being stocked on my shelves

M

y goodness, here we are on the far side of another unique year. Well done to everyone for getting through another tough 12 months at retail and, as we always

Then comes that inevitable love-hate job: deciding what products and ranges you are going to stock on your shelves in the coming year. I live far away from most of my suppliers, so it’s rare that I sit down and catch up with the bigwigs – although a few have graced me with their presence by visiting my stores (always welcome and doesn’t happen enough in my opinion), so I relish getting my five minutes with them and bending their ear about a few issues. I suspect in the same way that I loathe repeating the same sales figures, top-selling product ranges and current

THE SECRET SUPPLIER

All’s fair in business The Secret Supplier is also readying for Toy Fair and a welcome end to an annus horribilis for many in toy trade. But should The Independent treat suppliers with a little more sympathy?

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love-hate task that he must undertake – deciding what products and ranges to stock in the coming year. At this critical and busy time, The Independent is quite rightly focusing all of his efforts on aspects of the business that he directly controls. And approaching things in this way has clearly had a beneficial impact on his business. So, this is obviously a very sensible decision!

Suppliers and retailers are joined at the hip, and what affects one affects the other

T

his month, The Independent looks ahead to London Toy Fair – the three days of madness; the opportunity to catch up with people who they rarely get the opportunity to see; and the chance to see the newness and innovation that suppliers are planning on bringing to the market. And, most importantly, he considers the all-important, and very much inevitable

But for most suppliers and retailers it has been an annus horribilis – that is to say, for many, it has been a horrible year! However, the beauty of this industry is that a bad year can easily be followed by a brilliant year if you just have the right products, supported by a confident and aggressive marketing plan. And this is why Toy Fair

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trends, they hate hearing so many opinions from smaller retailers like me. But I think there is a certain level of respect there that everyone is doing some job they would rather not be, and in the main I try to get on with things and use my time well. I always say that I try to take my notes on all products while at Toy Fair, but if I really can’t remember what a product is without looking up my notes, it greatly reduces its chances of being stocked on my shelves. My wife is constantly telling me, even though the kids are grown up, that I am her third child and needed more looking after than either of the other two (a bit harsh but who am I to argue). I do use this to my advantage though: I walk onto all of my suppliers' stands as if I were a child, and if I think it has appeal, I tend to remember it. A simple process? Yes, but an effective one nonetheless.

Of particular interest this coming Toy Fair are a number of very specific suppliers. In 2019 we had a very successful year, but it wasn’t across the full list of our suppliers. A lot of them struggled to hit the previous year’s sales, and some were really off the mark despite our efforts. But the ones that did grow with us grew at a serious rate! Suppliers such as Mattel, Spin Master, Character Options, Clementoni, Depesche and Funrise, with their amazing Fart Ninjas line, have shown crazy growth. To me that shows the importance of being thorough across all areas of toys, and making sure you don’t miss a trick. The major issue for these suppliers is that now the bar has been set even higher; the pressure is on to try and grow this even more. I particularly look forward to seeing these ranges as there is a hunger as a retailer to see if I think what they are presenting to me is going to help us grow our business naturally, or if I think we will struggle. To be fair, as long as there is good product available from any supplier, I am in a pretty good place. But so much of our profit comes from hitting certain sales targets, it gets complicated when you sit down with a supplier, tell them you are trading up, but with them things aren’t really happening for whatever reason. This is all part and parcel of my agenda during Toy Fair, as I need to be able to

2020 brings a welcome end to an annus horribilis for many in the toy trade

is so important for all of us. As a supplier, I get the feeling that The Independent does not always look at his suppliers quite as sympathetically as he should. As an industry, suppliers and retailers are joined at the hip, and what affects one affects the other. Indeed, as a supplier, we do use Toy Fair to listen to and learn from our retailers. And, of course, Toy Fair also gives us the opportunity to elaborate on the difficulties of importing product in US dollars, in the right quantities, at the right time. These are challenges that many suppliers face – challenges that can be a real nightmare! Toy Fair offers the chance for suppliers and

take my five minutes with the principals from those businesses, and ascertain whether or not I think we will be able to hit certain targets. That’s before I have even had any of the stock in – not an easy task but a critical one. I hope everyone enjoys the run-up to this most critical three-day period, and gets everything that they need to from it – and more. And for all of the suppliers whose ears I will inevitably bend: I’m sorry, but this means a lot to me, so listen up!

retailers to get to know each one another’s businesses better. I would suggest that the Independent needs to use Toy Fair to argue for a different set of trading terms since his trading terms are based on achieving certain sales targets. That growth could be indexed to, say, his performance against the overall NPD numbers for the industry. In any event, Toy Fair provides The Independent with an ideal opportunity to agree targets with his suppliers based on overall growth rates. New product launches can be supported at a cost to the supplier, and subjects like this will bring out the true business skills of The Independent. I wish him luck!

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CONSUMER

INSIGHT

Engage with a new age T

he kids’ landscape is more per cent increase in teens engaging with fragmented than ever, with their favourite shops on the platform. As technological advances a result of Instagram’s new shoppable meaning they are now posts feature, users can seamlessly more connected and invested in discover and shop for products. more ecosystems than any previous Second, is the impact of Generation generation before them. This means Speak. Access to smart speakers how they consume their content, how continues to grow, especially with they are influenced and what they tweens, where there has been an 86 ultimately purchase is different. per cent increase over the past 15 So it is now more months. Smart speakers – important than ever that and Generation Speak – have It is crucial already started to disrupt the brands start looking for new collaborations, way they consume content. for brands to further innovations this technology could fine-tune and And and content creations, be set to disrupt retail further, tailor their to engage with the fuelling INXP (in-experience next generation. campaigns and spending). According to Kids data, eight per cent of look for wider, Insights Innovation – Generation teenagers have shopped via a non-traditional smart speaker. Speak, INXP Our latest data on In an age of convenience, collaborations shopping (July – Sept) technology such as Alexa with other shows how online could eventually shake up spending among seven to industries retail and the way that future 12s has increased 33 per generations shop – which cent since the beginning is likely to be in an Amazon of 2018. controlled ecosystem. Over the past 10 years, the high street has continued to be disrupted by digital Content – streaming war sales, and two other emerging trends. Over the last nine quarters, linear or First is social shopping. In the past 12 traditional TV has dropped from a months, Instagram has experienced a 27 20-percentage point lead over Netflix, to

With children consuming content differently, Kids Insights illustrates why it is so important for brands to start looking for new collaborations, further innovations and content creations

an 11-point trail. That’s an uplift of more than one million children for Netflix and a loss of two million kids for linear TV. This huge shift in behavioural viewing explains why the likes of Netflix, Amazon, Disney, Apple, HBO, WarnerMedia and NBCUniversal are each investing billions of pounds into content and OTT platforms, in addition to content from local broadcasters, such as BBC and Sky. And this is before we even consider the amount of choice children have from new media options, such as TikTok (watched by one in five tween girls), Twitch (watched by one in 10 tween boys) and YouTube, which is watched regularly by half of all children in the UK. On top of this, children’s attention is also facing increasing competition from gaming media, such as Fortnite and Roblox. Children are spending an average of 34 hours per month gaming. Unlimited collaboration opportunities With the diversity of kids’ preferences for content, their interests and hobbies, brands have many more collaboration opportunities available to them. Our data explores kids’ attitudes, behaviours and consumption. We can see that different platforms stimulate different purchase behaviour. For example, kids that favour Netflix are most likely to buy clothes related to their favourite TV shows (26 per cent), compared with kids that favour YouTube and are most likely to buy toys related to favourite TV shows (27 per cent). For interests and hobbies, our research shows an even more varied split. For example, kids aged five to nine who say swimming is their favourite hobby are more likely to buy dolls and construction toys, while kids who like art and crafting prefer soft toys. When the world is changing faster than ever before, it is crucial for brands to finetune and tailor their campaigns and look for wider, non-traditional collaborations with other industries.

Kids Insights specialises in research and insights on kids and their ecosystems. We survey more than 105,000 children each year, across three continents and seven countries. We work with clients to help inform all stages of their advertising, content, licensing, marketing, product and sales strategies. For more information on how we can help, call 0330 159 6631. To access a complimentary Kids Insights report, please visit http://kidsinsights.com/toysnplaythings/


COMPANY FOCUS TOYNAMICS

Refreshed and raring to go! Having rebranded from Marbel to Toynamics for 2020, Dan Coe, Marketing Executive, talks to TnP about the company’s exciting developments and illustrates why retailers should be working with the company in 2020 – that is, if they’re not already! Tell us a little about Toynamics Toynamics is a distribution brand that is wholly owned by Hape Holding in Germany. Previously known as Marbel, the company was acquired by Hape in 2017. Following a relocation at the end of 2018, the team felt that it was the right time for a rebrand. So, we now have a fun, new name, and an exciting, fresh start for 2020. Hape is a globally recognised toy supplier and with its support we can do things in the market that we have Right never done before and really now, it’s show off our name, as well as the about services we offer retailers and the range of exciting toys we can bring getting our to the market. name out Within our portfolio we have a there in a large range of brands and different positive way, types of toys. Beyond this, we growing offer full marketing support, which our sales, comprises online support and growing our services, use of our self-service customer portal, POS displays and solutions, base and and dedicated customer service. helping We want to provide retailers with a retailers full business solution all under one brand – Toynamics. promote our

products as

What prompted the company’s as much relocation at the end of last year? possible Our office was previously down in Cornwall, and we’re now in Leicestershire – much more central to the UK. It is easier for most of our retailers to travel to our new offices, when we invite them to visit us and our showroom.

JANUARY 2020

Tell us more about your parent company – the Hape Group? Hape began as a toy company in the ’80s. Through Peter Handstein’s innovation and his ambition to be the world’s leading toy supplier, the company has now grown into a global entity, selling products in more than 60 countries with offices in nine countries. In spite of the company’s size, it has barely tapped into the UK market. 2020 will see the Toynamics team continue to promote the Hape brand and the awesome range of toys on offer. We will also be celebrating the fact that Hape toys are not only made from sustainable materials, but also that they are built to last and be played with for a long time.   What sets Hape toys apart from the rest? Hape brings together sustainability, education and technology all under one brand. With more than 20 different ranges, the brand is a onestop-shop for retailers, with a wide range of products within the portfolio. One range that really harnesses the Hape range is the Baby Einstein range and the Magic Touch Piano, which has already sold more than 20,000 units in the UK. Made of wood, the Magic Touch Piano offers a great way for toddlers and young children to learn about music and colours – best of all it has no keys! What do the Nanoblock and Nebulous Stars ranges add to the company’s portfolio? They offer something for older children, as

Hape toys are for children up to around six. Nanoblocks are really cool micro building blocks, which come in ranges – animals, tourism, buildings and now Pokémon! Meanwhile, Nebulous Stars is for tween girls, who love jewellery and arts and crafts. It’s an extensive range and we are excited to push it into the market, as girls can really connect with the characters. How do you help your stockists sell more of your products? The big thing that the team and I will be doing is offering our retailers marketing support and strategies. We will help develop a tailored plan to help grow sales and assist in achieving their goals. We will help with social media, website and other online marketing, as well as print, email and in-store marketing, including window displays, experiential marketing and our POS displays, Shop-in-Shop. Why do you think your Shop-in-Shop experience is so effective? It’s effective because of how colourful, engaging and interactive it is. We have the train tunnel, which lights up and makes sounds when children go through it. And the train table to play with. This Shop-inShop gives shop visitors the illusion that they have entered a completely new store.

Did you know? Toynamics sells products in more than 60 countries. 33


SPECIAL

TOY TRUST

Gift of Play Founded by the BTHA, the Toy Trust exists to raise money predominantly from the toy industry for a number of deserving causes. TnP looks back at the fundraising events of 2019, and looks ahead to the activities planned for 2020…

E

ach year, the Toy Trust works hard to organise a series of events that bring people together from across the industry for some good oldfashioned fun – and fundraising! The money raised is then distributed to charities that help disadvantaged and disabled children within the UK and abroad. And 2019 was no different. In fact, it was an exceptional year! In 12 months, The Toy Trust raised £200,000 and supported 35 charities – based in both the UK and overseas. For the children’s causes who receive grants, donations, and emergency aid from the Toy Trust, this money is very much needed – and so greatly appreciated. As Helen O’Brian, Head of Corporate Fundraising at Over the Wall, explains: “The fundraised money from the Toy Trust really does make a huge difference to our programmes.” And for those who make the time to participate in these

fundraising events, helping to raise money for these charities – and for those who may not take part, but who make donations – they all do so for the same reason. They do it all for the children. At the Big Challenge event 2019, Susan Journeaux, Flair, told TnP: “It’s great to be able to raise money for children and give them an opportunity to play.” Meanwhile, Jonathan Chambers, Generation Media, spoke highly of the Toy Trust: “The Toy Trust is one of the most fulfilling charities we work with. As an agency, we’re fully embedded with the work of the Toy Trust and we are committed to raising as much money as possible for this great cause.” And while the team at Epoch making toys recognised the importance of the money raised via these events, they also praised the Toy Trust’s ability to host events that were able to strengthen team dynamics: “We take part not only for a bit of team bonding, but also because it’s for a good cause.”

Charities supported

Media Auction

Big Challenge

“I am very proud to be Chairman of the Toy Trust Committee, who work hard on behalf of all BTHA members and the wider toy industry to ensure that the money our incredible industry raises throughout the year goes to good causes. “We are incredibly fortunate to work in such a generous and hardworking industry and to be able to give something back to those who need it most through our industry’s charity is an honour. I would personally like to thank everyone who has taken part in any fundraising for the Toy Trust over the past year, whether big or small, as the Toy Trust’s work would not be possible without the commitment of everyone involved. Please help us continue to do more for children and young people in need in 2020 – I look forward to seeing what we can achieve together in the year ahead.” Graham Canning, Chairman of the Toy Trust

toysnplaythings.co.uk


2019 in numbers:

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The number of charities the Toy Trust supported in 2019

£200,000 Total funds raised

£175,000 Amount disbursed

£92,400

Amount raised via the Media Auction

£60,000+

Amount raised via the Big Challenge

£11,200

Amount raised via the Christmas Card Initiative

Big Half London Marathon

Hasbro 7-a-Side Football & Netball tournament


WHAT’S N Brand spanking new launches from top toy companies to help you sell more

Everybody was kung-goo fighting! CHARACTER OPTIONS 0161 633 9800 www.character-online.com Marvel Super Heroes combine forces with the Heroes of Goo Jit Zu this spring. New to the range of collectable action characters are Iron Man, Captain America, The Hulk and Spider-Man, creating the ultimate lineup of the stretchiest, gooiest and squishiest Super Heroes ever. As with the core collection, each hero has a unique goo filling with a different texture and feel. The Marvel Super Heroes join an extended collection of core Goo Jit Zu heroes, which rises to 13 early this year with season two, and expands further later in 2020 with even more characters complete with weaponised arms and aqua blast features to take battle play to the next level!

Cracking! BANDAI 0208 324 6160 www.bandai.co.uk A major innovation within the Bandai portfolio is the Yolkies line, which combines sugar-free, edible slime and collectable surprise toys encased in mystery eggs. Sitting in the pocket-money price range, set to drive impulse purchasing among younger children, Yolkies offer great value for money and original ways to play. There are a dozen foodie egg characters to collect in the first wave, with series two set to launch in Q2 2020.

Dino-mite ZURU

The write stuff EDUK8 WORLDWIDE 01661 831 080 www.eduk8worldwide.com

01603 397105 (Tobar, domestic) 01604 401 719 (Geemac, FOB) www.zuru.com

Fact! The Mark

New for 2020 is The Mark Makers range, an Makers author early writing programme that encourages Rachel Fay will every child to make their mark. Aimed at children five months-plus, the range be on-stand at simplifies writing skills through making Toy Fair basic marks which combine to create letters, numbers and shapes, represented by four characters: Lionel, Archie, Ziggy and Swirlo. Within the range are four story books that follow the journey of each character through Letter Land and Shape City, accompanied by an Activity book that allows the child to transform their mark into letters from the Alphabet and draw the characters from the range.

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A new series for the 5 Surprise line, 5 Surprise Dino Strike combines the thrill of blind unboxing with epic dinos to collect, build, swap and battle. Children can unwrap, peel and reveal each capsule to find dinosaur characters to assemble, complete with armour, headgear, weapons and modifiable weapon backpacks. Single and double blasters can be changed and combined to create triple – and even quadruple – blasters for the ultimate battle. All weapons come in different themes such as plasma or lava and can be swapped and fired from every blaster. The range includes 13 fierce dinos, including the charging Triceratops, rampaging Velociraptor, soaring Pterosaur, and fearsome ultra-rare golden fossil Tyrannosaurus Rex.

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NEW

Some fin to shout about ZIMPLI KIDS

Burst into song WILTON BRADLEY 01626 835400 www.wiltonbradley.com

The Mi-Mic range is growing this year with the addition of an officially licensed X Factor Disco Cube Speaker. Always attracting lots of attention at shows, these innovative karaoke microphones allow budding singers to connect to their phone or tablet via Bluetooth and sing along. The Mi Mic range has something for all singing enthusiasts. The Mi Mic with phone holder is perfect for kids to sing along with music direct from their smart device, while the award-winning Mi Mic and X factor Karaoke Disco Cube Speaker allows kids to create their own karaoke disco in their own home!

01254 460006 www.zimplikids.com Just when you thought it was safe to go back in the water, Zimpli Kids welcomes a new addition to the Gelli Baff family, licensed Baby Shark Gelli Baff. Available in two colours, Princess Pink and Lagoon Blue, each pack includes one of 10 3D stickers which float and stick to flat surfaces when wet. Perfect for children of all ages who are ready to make a splash, not only is Baby Shark super fun, it also makes the promise of being safe on skin, stain-free, easy to clean and it won’t damage drains. So, kids can be as carefree as Baby Shark and sing along with his catchy little tune: ‘Baby Shark, doo doo doo doo doo’.

Secret code LEARNING RESOURCES 01553 762 276 www.learningresources.co.uk Children as young as four can learn to code with the Coding Critters, developed to introduce coding concepts through play, encourage critical thinking, problemsolving and other STEM skills. The new Coding Critters Bopper the bunny and her two pals Hip and Hop are ready for a fun storybook coding adventure. Kids code Bopper to find the carrots, pull them along in her garden cart and more, using directional arrow buttons on Bopper’s back to programme a sequence. Pressing Bopper’s nose activates Play Mode and turns Bopper into a cute robot pal. The set comprises Coding Critters Bopper, friends Hip and Hop, a range of accessories and a full-colour, 20-page coding storybook, which includes interactive challenges.

JANUARY 2020

Stable mates PLAYMOBIL www.playmobil.co.uk 01268 548111 This January will see the launch of the limited-edition Playmobil Promo Equestrian Tournament playset. Joining the top performing Country theme, the large box offers exceptional value for money, featuring four figures, three horses and plenty of accessories and equestrian detailing for realistic play. Budding showjumpers can bring the thrill of the arena to life with a set of adjustable jumps, as well as podium, rosettes, trophies and the all-important photographer to capture the winning horse and rider. This promo pack provides a fantastic ‘world in a box’ experience for young imaginations to bring their equestrian dreams to life.

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SPECIAL

FENCE CLUB

Clubbing together The Fence Club is so much more than an exclusive members club that throws a good party! It is an institution that has not only come to represent the toy trade, but one that has also worked incredibly hard over the years to raise money for charity…

A look back… We remember some of the key events that the Fence Club has hosted in 2019 – as well as the Hong Kong Charity Football Match in 2018. These events have entertained, helped foster friendships, helped bring the industry together, and most importantly, they have raised a great deal of money for charity!

Fence Club

Hong Kong Charity Football Match in 2018

Autumn Dinner

Toy Fair Party

AGM

Golf Day

Christmas Ball

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£2.5million... the amount The Fence Club has raised for charity.

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ince being founded in 1950 and gaining charitable status in 1998, The Fence Club has donated over £2.5million to children’s charities. Helping and assisting children aged 0-14yrs (and their families) with life threatening and severely disabilities in UK and Ireland, the Club not only donates money to hospices and children’s charity organisations, but it also supports individual children. Without this help, these children would suffer greatly from a lack of government funding. This money is so very much appreciated by the charities and individuals who have received support from The Fence Club over the years. Here are just some of the messages from those who have benefitted as a result of the Club’s fundraising efforts.

“Because of the Fence Club, three very deserving children will enjoy an essential respite break, far away from the challenges they face every day” Chicks

These events exemplify what the Fence Club is all about, namely having a good time among friends and inadvertently raising a few pounds along the way for charity Ian Edmunds, Past Chairman

“To enable, inspire and support children with cerebral palsy and their families, we could not offer such help without the support of trusts like the Fence Club” Stick ‘n’ Step

The work we do for charity is a team effort that the committee and I take very seriously. Without the enthusiasm from the whole team it wouldn’t work. Everyone plays their part. It’s a great all-round team who enjoy themselves, but who also have that one shared aim – help the children Joe Kissane, Charity Secretary & Past Chairman

“THANK YOU for the generous donation to purchase musical instruments, which will make a big difference to the children” Caring and Sharing Trust

The Fence Club is a toy trade club and therefore indirectly we have all earned a living from children. So, it’s great to be able to give something back. The Club holds some fantastic events, in amazing venues, and during those events we raise huge amounts of money for underprivileged or sick children. All funds that the Fence Club raises for charity go directly to the children Steve Wells, Assistant Secretary & Past Chairman

“Our sincere thanks to The Fence Club for the generous donation which has enabled us to purchase a much-needed adaptable children’s bath” Acorns

“We are truly thankful for the tremendous support received and the grant will be used to provide specialist equipment for four terminally ill children” React Orthopaedic Institution

Key Dates for 2020 Hong Kong Football (all welcome): 7 January – Happy Valley Stadium, Hong Kong Toy Fair Party (members & guests): 22 January – Chelsea Harbour Hotel, London Spring Dinner (members & guests): 12 May – Churchill War Rooms, London Golf Day (all welcome): 18 June – Oakdale Golf Club, Harrogate

JANUARY 2020

Autumn Dinner (members only): 10 September – The Stephen’s Green Hibernian Club, Dublin 70th Anniversary Celebration & AGM (members only): 5 November – Cliveden House, Maidenhead Christmas Ball (members & guests): 5 December – London Marriott, Grosvenor Square, London 39


TRADE

OPINION

Trade talk

Calling all suppliers and distributors! If you would like to get involved in next month’s Trade Talk, email georgie@ lemapublishing.co.uk

With London Toy Fair on the horizon, we check in with suppliers to hear about some of their best memories, as well as what they're most excited about... CHRISTINE LAWSON

JAMIE DICKINSON

MD, Eduk8 Worldwide

Marketing Manager, Playmobil Tell us what really gets you excited about Toy Fair. Playmobil has attended Toy Fair for the past 37 years. We all work very hard in the run-up and on the stand during the event, but it is also a chance to meet up with people we might not have seen for the past 12 months, showcase the products we’ve all been working so hard to develop and see what exciting launches other brands have come up with. What is your most memorable Toy Fair moment – and why? My most memorable experience was the first time I ever came along. It really confirmed that I had made the right decision to move to Playmobil. If you were a toy, what toy would you be? And why? In my opinion, there are two key things that make toys special. The first is the ability they have to enable truly creative and imaginative role-play, with children able to explore their very own worlds and tell their own stories. The second is aspiration, showing children what’s possible and that the sky is the limit when it comes to realising their dreams. I’ve always loved toy cars from a very young age, so bringing all those aspects together, I’d have to say that our Playmobil: The Movie Porsche Mission E would be the toy I would like to be right now.

Tell us what really gets you excited about Toy Fair. Showing visitors around our stand and presenting our exciting new products is a particular highlight. We take great pride in initiating new business contacts and maintaining relationships with current clients while at the fair. Your most memorable Toy Fair moment – and why? Definitely our Belly Bump Balls being featured on BBC Breakfast! It was great publicity for us. If you were a toy, what toy would you be? Barbie, then I could have Ken as my boyfriend! Tell us about your most memorable celebrity encounter at Toy Fair. Steph McGovern wearing our Belly Bump Balls.

Tell us about your most memorable celebrity encounter at Toy Fair… It was great to see Warwick Davis at last year’s event, as I’ve been a big fan of a lot of his films and he was ever so friendly.

MATT KEUDEL Country Manager UK, tonies

NIKKI JEFFERY Senior Marketing Consultant, Geomagworld Tell us what really gets you excited about Toy Fair. This time of the year is what we prepare the majority of the year for! It’s the climax to a year’s worth of hard work and planning, which is really amazing to witness. All the hard working coming to fruition (well, all going well, that is!) Your most memorable Toy Fair moment – and why? I can’t believe it but this will be my 18th Toy Fair. It’s very hard to pick the most memorable moment out of all of those to be

honest... However, I will never forget the time, while I was at Famosa, that we made the front pages of multiple national newspapers accused of developing a doll encouraging an eating disorder! Crisis PR put into place by 8am on the second day and all was resolved and rectified – but that was very testing day to say the least! If you were a toy, what toy would you be – and why? I guess it would have to be something classic and timeless but also lots of fun – maybe a Rubik’s Cube?  Tell us about your most memorable celebrity encounter at Toy Fair! Without a doubt it has to be Sportacus! My kids were so impressed at the time too. They couldn’t believe I had my photo taken with him! 

Tell us what really gets you excited about Toy Fair. We are extremely excited to be exhibiting at the London Toy Fair 2020 following our first full year of sales in the UK. It is an unrivalled opportunity to meet potential licensing partners, as well as showcase our latest news and product launches. It is also an excellent chance to gain insight into the latest industry innovations and trends – not to mention new product launches. Top tips on making the most of Toy Fair? A simple one, but speak to people. This fair is a golden opportunity to make connections for the rest of the year. It’s great to meet people face-to-face and receive direct, honest feedback.

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PHIL RATCLIFFE Sales and Marketing Director, MV Sports Tell us what really gets you excited about Toy Fair. Unveiling all our new products, securing as much business as possible and getting back home after three fairs tired and overweight!

SARAH DAYUS, National Account and Marketing Manager, Great Gizmos Tell us what really gets you excited about Toy Fair. I really enjoy seeing our customers and having the chance to meet new buyers too. It is also always nice to catch up with the other exhibitors. The fair is ideal for showcasing our new products and ranges because it is always so well attended. We see lots of our current customers and also meet new prospective buyers. With the fair being in January, it is the perfect time after the busy Christmas period to look at new items for the year ahead.  Top tips on making the most of Toy Fair? Make sure you are well rested and have comfy shoes on!

MICHELLE PROBERT Sales and Marketing Manager, Juratoys What do you enjoy about Toy Fair? Toy Fair has a completely different feel to the other toy shows, with a vibrant, busy atmosphere. I love the first day of the show. All of the hard work setting up and putting months of planning into reality... I can stand back and look at what we have achieved. We start booking appointments in December and are never disappointed with the attendance of key buyers and potential new customers. Toy Fair gossip! In 2019, our stand attracted many pigeons. We tried everything to keep them at bay, but they continued to invade. We then discovered that some of the pigeons had congregated close to our popular wooden ostrich. We cannot disclose exact details for confidentiality reasons, but let’s just say, fun was had by all.

JANUARY 2020

Your most memorable Toy Fair moment – and why? It involved a young magician who was a demonstrator on our Toy Fair stand back in the early 90s. He was amazing and has since gone on to do great things on both stage and screen as a producer, writer, actor and fi lm director. We’ve been friends ever since. If you were a toy, what toy would you be? And why? Virgil Tracey. Thunderbird 2 pilot. He was my hero as a kid – and still is now! Tell us about your most memorable celebrity encounter at Toy Fair! Paul Gascoigne! He was attending Toy Fair and also hung out most nights at our hotel bar on Cromwell Road. Absolutely crackers!

SARAH-JAYNE HENDERSON

KATY FLETCHER Head of Marketing and Product Development, Ravensburger Tell us what really gets you excited about Toy Fair. This industry is so vibrant and energetic and Toy Fair really brings home all the innovation that it has to off er. There are so many familiar faces to catch up with, and I think this is a clear demonstration of how lucky we are to be involved. Once you are inside the toy industry, it’s hard to leave! This year will be my fi rst Toy Fair with Ravensburger, so that is really exciting for me. Your most memorable Toy Fair Moment – and why? I have so many great memories, but I do remember one particular year getting into trouble for being a little too enthusiastic and firing a new launcher across the hall from the upper balcony!  If you were a toy what would you be? I would say a BRIO wooden railway set. A timeless classic that I know would be played with for generations.  Tell us about your most memorable celebrity encounter at Toy Fair! A rather excitable Jason Bradbury from The Gadget Show falling off an electric skateboard and trying to hide it by going straight into a headstand! I thoroughly enjoyed making the trip to This Morning to demonstrate the same electric skateboard to Philip Schofi eld a couple of years ago. 

Brand Manager, Tomy Tell us what really gets you excited about Toy Fair. Showcasing all our new products and seeing the designs finally come to life is one of the highlights for me at Toy Fair. When we unveil our new products and see the reaction and excitement, it’s clear why Toy Fair is such an important event in the toy industry. Not only can we see the great innovations, it is fantastic to catch up with industry colleagues, retailers and licensees. Top tips on getting the most out of Toy Fair? Toy Fair is a brilliant event with a great atmosphere, which can sometimes be exhausting if you’ve been on your feet all day! With hundreds of exhibitors, I would advise to plan well and make sure you’re familiar with the floor plan. I would also be sure to make the most of the refreshment stands as it can be hungry work – and of course make sure to enjoy the day as much as possible!

NIGEL BIGGS, Sales Director, Rex Tell us what really gets you excited about Toy Fair. The feedback from customers is the best part of Toy Fair season. Having spent the year creating products and designs we love, it’s great to hear feedback (both good and bad!) to give us ideas and inspiration going forwards. If you were a toy what would you be and why? I would be a puzzle; I love to put the pieces of an idea together, taking a concept and developing it into a fully formed product or range.

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Gibsons – Toy Fair 2019 “2019 was a very special year for Gibsons as we celebrated our centenary. At Toy Fair 2019 we were lucky enough to be chosen to feature on the BBC News at 6. Our Managing Director, Kate Gibson, was interviewed about the history of our company and how far we have come over the past 100 years. It was so exciting to be on live TV and celebrate our family business!”

“Every year it’s incredible to see what our exhibitors bring to the show,” says Rebecca Deeming, PR & Events Manager. “We are always overjoyed to hear the impact Toy Fair has had on everyone involved and the stories we have to tell after the show. No year is the same and we wouldn’t have it any other way!” Toy Fair has created some truly memorable moments for all involved! We spoke to some of the exhibiting companies attending Toy Fair 2020 who shared some of their top Toy Fair moments with us, from a centenary to the Queen puzzling over the globe!

F y o T p To Rebecca Hersee, Marketing Assistant

s t n e mom Toy Fair may be the UK’s largest dedicated toy, game and hobby tradeshow – but it is also a lot of fun! Playmobil – Toy Fair 2017 “One of Playmobil’s Top Toy Fair Moments has to be our Editor’s Choice award win for the Ghostbusters range in 2017. This was one of our first launches of a licence based on an entertainment brand. The development team in Germany had worked extremely hard to create a range that highlighted the collectability and popularity of this awesome entertainment franchise. The launch was a huge success and led to one of our most popular ever sets, the 9220 Ghostbusters Ecto-1. Since then the brand has continued to expand its licensing portfolio with new internal and external licences.”

Skip Hop - 2019

“Rock-a-Mole Guitar Totally Rocked the 2019 Show! Skip Hop’s Rock-a-Mole Guitar launched at Toy Fair 2019 as an addition to its top-selling Farmstand Collection. This adorable avocado guitar was extremely well received, and has since inspired mini musicians with strumming riffs, fun tunes and more. In the past year alone, it has received two toy awards from The Good Toy Guide and Made for Mums Toy Awards. We’re hoping for an encore in 2020!” Katey Sawyer, UK & DE Marketing Manager

Adam Moore Social Media & Marketing Co-Ordinator

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Toy Fair 2020 Top 5 We asked Majen Immink, Director of Fairs & Special Events, for her top five reasons to visit the show…

Toy Fair 2008 the Ravensburger– gu ests paid a visit to

ial “Some rather spec ot of puzzling. nd in 2008 for a sp sta er rg bu ns ve Ra the Queen’ ‘set and ‘Her Majesty ‘George W Bush’ rger 3D Globe s’ over a Ravensbu the world to right to enjoy a s faces are known Puzzle. Both famou joyed them en es lly their lookalik puzzle and hopefu just as much.” Co-Ordinator rketing Services Cornee Marlow, Ma

Fair Eduk8 – Toy Fair 2015 “This would definitely have to be the very first time we exhibited at London Toy Fair with Belly Bump Balls; AKA the ‘Big Raspberry’ to Steph who picked them up and broadcast the product on BBC Breakfast - the Toy Fair hadn’t even started! We were sat on the Tube coming to the fair on the opening day, when my daughter rang to say we were on the TV! We couldn’t have dreamed for better product exposure. It was without doubt the highlight of our Fair that year and continues to be our claim to fame!” Christine Lawson, MD

Roma – Toy Fair 2019 “Roma’s first Toy Fair last year made the papers, with the launch of Amy Childs’ gender-neutral toy range including dolls prams and shopping trolleys. Amy spoke about how hard it was to find dolls prams in a more neutral colour for little boys. This last year has shown a great uptake of less traditionally ‘pink’ toys, leading to Roma launching the next design with no pink in sight – Polly. Named after Amy Childs’ daughter, the Polly is bang on trend with sequins covering a deluxe quilted fabric. Roma is hoping to cause as much of a stir with this stand-out design as last year!” Molly Francis Coleman, CEO

Interplay UK – Toy Fair 2016

“One of my highlights is from Toy Fair 2016, where we first launched our ‘My Fairy Garden’ brand! We also won a Toy Fair’s Best New Toy Award that year with one of the My Fairy Garden products. Looking back, I remember how excited and proud we were to present the brand at London Toy Fair and all the hard work, passion and joy that went into it. I also recall the very first TV commercial that we showed to visitors on our stand with the very catchy jingle that everybody loved!” Meriç Pekcan-Butcher, Marketing Manager

JANUARY 2020

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Toy Fair is the ultimate one-stop-shop to get hands-on with the hottest new products for the year ahead, before anyone else. From household names to ingenious innovations, the upcoming trends are all here at Toy Fair!

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. The show offers an unrivalled networking opportunity across the toy industry. Professionals from major brands and retailers, to buyers and licensors are all brought together under one roof – capturing the heart of our fun and vibrant industry.

. It’s important to remember that Toy Fair is not just about the big companies. The show is dedicated to providing a platform for upcoming toy companies and start-ups, giving them time to shine in the Greenhouse Area. This is based in a prime location on the ground floor in the Grand Hall and is always full of amazing creations and undiscovered talent! We’ve seen companies such as Eduk8 get discovered here, which have since expanded into their very own space in the hall.

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. We also see some incredible press opportunities, as we attract a wide range of mainstream media including The Gadget Show, BBC Breakfast, The Times and Daily Mirror. They are all on the hunt for the next big thing in toys! [So is Toys n Playthings! – Ed]

. Lastly, our Toy Fair’s Hero Toys awards gives you a look at the top 25 toys that are the most innovative and exciting at the show. They simply cannot be missed!


RETAIL

OPINION

Talking retail

Want to appear in Toy Talk? Drop us a line at Naomi@ lemapublishing.co.uk and we’ll get back to you…

It’s toy fair season! What will our retailers be looking forward to at Olympia this year?

Emma Carden Dr Wendy Hamilton Grasshopper Toys Ltd & CuriousMinds.co.uk Who will be on your list to visit at Toy Fair? I haven’t visited the toy fair in a few years; it falls over my son’s birthday so I prefer to stay home and bake birthday cakes! But the dates for 2020 are perfect for me. I’ll be visiting Interplay simply because I love the Interplay team, they’re so lovely to work with. I’ll also be visiting Tim at Moulin Roty, and the Melissa & Doug team. And I’m after new science products so I’ll be on the lookout for new science suppliers; it’s always exciting when I find a new range.

I would like to bring in a new range of science kits

Is there anything you have heard about - or seen in Toys n Playthings! - that you are particularly interested in seeing at Toy Fair? Nothing specific, but I’m looking forward to seeing all the new companies. What are you on the lookout for at Toy Fair? Baby toys and science toys. I would like to bring in a new range of science kits. Top tips for newbies visiting Toy Fair Don’t accept catalogues, take a business card from the companies that interest you so you can follow up after the show. Otherwise you’ll be carrying half a tree’s worth of paper around with you; it’s exhausting! Favourite places to eat/drink when you go to Toy Fair? Most of my family live in London; we’ll have a family get-together when I’m down, so it’s mum’s kitchen for me

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Pre-school & Outdoor Toys Category Manager, Shop Direct (Very.co.uk and Littlewoods.com) Who will be on your list to visit at Toy Fair? We deal with so many suppliers that it’s hard get out and about to see everyone throughout the year. Toy Fair is a brilliant opportunity to touch base with of all our suppliers in one place. Is there anything you have heard about - or seen in Toys n Playthings! - that you are particularly interested in seeing at Toy Fair? We hope to see lots of new product innovation, which will help to boost the UK’s slightly underperforming toys market. Our customers are always looking for, and respond well to, new and exciting products. What are you on the lookout for at Toy Fair? We always have a good look around for new suppliers and exciting products that are new to market. We keep time aside for impromptu meetings about new opportunities, too. Top tips for newbies visiting Toy Fair? Plan your day wisely and stick closely to your appointment times so that you don’t risk not fitting everyone in. Also, wear comfortable shoes! Favourite places to eat/drink when you go to Toy Fair? After a hectic day at Toy Fair, we’re usually too tired to venture very far and find a nice restaurant near the hotel to debrief as team.

Dan Lovett Toy Box, Beccles, Suffolk How many times have you been to Toy Fair? It must be double digits for me now. What will you be looking for? I’m always on the lookout for new lines and possibly the next big craze. Who’s on your must-visit list? I will still go and see the main suppliers such as LEGO, Spinmaster, Playmobil, and TY. And whoever else is nice enough to let me on their stand. Once I was told I couldn’t look round a stand as they were too busy, but then I looked in to see only two people there! (Don’t worry, I won’t bother this time!) Any top tips for newbies? Don’t wear brand new shoes! You’ll be doing a lot of walking, so this year will be my eighth Toy Fair wearing my slippers, yes that’s right, slippers. Where do you eat/drink at Toy Fair? I try to take my own as I don’t usually stop for dinner as I’m only there for one day. But as my boss is a Toymaster member there is always a good stock of biscuits in their lounge to keep me going.

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Brian Simpson Toytown, UK and Ireland

Who will be on your list to visit at Toy Fair? Between Hong Kong, London and Nuremberg we see all of our suppliers. You can’t have a good trading relationship without taking the time to sit down with all of the people you buy from.

The last time I was blown away by a product was the original Hatchimal

Is there anything you have heard about - or seen in Toys n Playthings! - that you are particularly interested in seeing at Toy Fair? I like to do Toy Fair with no real research on what I am going to see; that way it helps me to have a real opinion on each item as I am walking around each stand. What are you on the lookout for at Toy Fair? Toilets usually!

What are you hoping to see this year, that you couldn’t find last year? Something absolutely wow! The last time I was blown away by a product was the original Hatchimal; since then there has been lots of innovation, but nothing has come close. Top tips for newbies visiting Toy Fair? Speak to someone who has been before, and plan ahead. We stick to our schedule, and regularly remind whoever we are with how much time we have left before we need to leave, as the suppliers will keep you on their stand for as long as possible, so it is up to you to control the pace of your day. Favourite places to eat/drink when you go to Toy Fair? I am a total health freak now, and we never have any time to take a lunch. So I will be bringing a meal replacement shake and having this to get me through the days during Toy Fair. Not very exciting, but that’s just the way it is.

Peter Allinson

Laura Clare and Samantha Clare

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Toys Plus, Blackpool Who will be on your list to visit at Toy Fair? LEGO, Spin Master, Asmodee, Character Options, Hasbro, Moose Toys, Fortnite, Golden Bear, MV Sports and Flair Leisure Products just to name a few! Is there anything you have heard about - or seen in Toys n Playthings! - that you are particularly interested in seeing at Toy Fair? I have read your article about LEGO’s upcoming launch of ‘Trolls World Tour Collection’, which we are looking forward to and other new cinema-inspired collections by LEGO.

We’re hoping to see a wider range of toys suitable for children aged nine and over

What are you on the lookout for at Toy Fair? New and exciting toy ranges, especially new collectables and outdoor toys for 2020. What are you hoping to see this year, that you couldn’t find last year? A wider range of toys suitable for children aged nine and over. Top tips for newbies visiting Toy Fair? Be sure to allocate yourself enough time to visit the many exhibitors including start-up companies all the way through to mega brands, as some brilliant companies can be easily missed. Also we would advise newbies to make the most of exclusive retail offers.

Whirligig Toys

Who will be on your list to visit at Toy Fair? We love the Greenhouse area and the smaller companies. We spend most of the time upstairs and avoid the big stands that are always the same.

Debbie Maloney

What are you on the lookout for at Toy Fair? Innovation as always - we often find something new from a company starting out. I’d really like to find new construction and art kits for the very young.

Who will be on your list to visit at Toy Fair? We will be visiting the usual suppliers at Toy Fair such as LEGO, Hasbro, Character, Playmobil, and so on.

Top tips for newbies visiting Toy Fair? Shoes and cloakroom - it is always too hot - spend the £1 on the cloakroom and wear soft shoes! Check out upstairs first. Favourite places to eat/drink when you go to Toy Fair? We usually bring cookies from the supermarket - so much cheaper!

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I’d really like to find new construction and art kits for the very young

Austins, Newton Abbot, Devon

What are you hoping to see this year, that you couldn’t find last year? We are going to be on the lookout for any new products that are in for 2020, and we’re hoping to find more gift lines that won’t be so price sensitive.

We’re hoping to find more gift lines that won’t be so price sensitive 45


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Toymaster’s at Toy Fair TnP talks to Toymaster’s Retail Manager Brian McLoughlin to find out what the buying group’s ambitions are for 2020 and why retailers – both members and non-members alike – should visit the Toymaster Lounge at London Toy Fair 2020

What are Toymaster’s ambitions for 2020? We believe that independent retail still has a place in the UK and Ireland, and that Toymaster is well positioned to support this sector of the market. We have two main ambitions for 2020. First, we will be continuing to help our members to trade more profitably in their existing businesses by supporting them in their day-to-day operations. And second, we will be looking for the right new members to join Toymaster, whether they be existing independent toy retailers or new start-ups. Why should retailers visit the Toymaster room at Toy Fair? For Toymaster members, our Lounge is a place to leave their coats and baggage, relax and sit down with a tea or coffee. It’s also a great spot to catch up with fellow members, discuss trade, and all the great new products that they have seen around the fair. We also welcome non-member independent retailers to come in to have a chat with us to discuss the

opportunities and benefits of becoming a Toymaster member. Just pop in and ask for me at the reception desk.

Toymaster gives smaller retailers a bigger voice by being part of a buying group, which can make it easier for them to get stock of hotselling lines from the bigger suppliers

For those who have previously looked at becoming a Toymaster member, but decided against it at the time, why should they look again? The retail climate is ever-changing. Every year it seems to get tougher, particularly for smaller, independent retailers as they try to compete against the major retailers and online specialists. Toymaster gives smaller retailers a bigger voice by being part of a buying group, which can make it easier for them to get stock of hot-selling lines from the bigger suppliers which can make a big difference to turnover in peak season. It is also worthwhile reminding independent retailers that they can be a member of Toymaster and still retain their independence – Toymaster do not tell their members what ranges to stock or how to run their businesses. We offer support and advice but ultimately the members make all the key decisions. With difficulties in the retail climate, can Toymaster support retailers. And if so, how? One of the key benefits we give to members is access to all the key suppliers, and we also negotiate favourable trading terms with each of them so they can focus on the ranges

to select. We manage invoicing and payments to the suppliers centrally via an online portal, which saves our members time and money so they can spend more time focusing on the shop itself, rather than admin behind the scenes. And there are plenty of other benefits! We have a window display program, which is free for any members who choose to use them, an opportunity to buy FOB product twice a year, and we offer general support and advice throughout the year. We are more than happy to talk to any independent toy retailers about this in more detail, either at Toy Fair or we can arrange to visit afterwards if that is more convenient. With so much buying experience, what advice would you offer visitors to Toy Fair 2020? Plan your time at the fair as much as possible, make appointments with any key suppliers you want to see, but always leave some time to walk the aisles, as there will always be a few new ranges or products that catch your eye. This is where being a member can be a real benefit – if you see a product with a new supplier and they are already supplying Toymaster, then you don’t need to set up a new account with them!

Head to the Lounge! For retailers who would like to arrange an appointment at Toy Fair to discuss membership please contact Brian McLaughlin (Tel: 07887 844996 Email: brian. mclaughlin@toymaster.co.uk). Otherwise, feel free to drop into the Toymaster Lounge at the fair, which is located in the London Room on the ground floor, just to the left as you walk in through the main entrance. 46

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London It’s showtime again and hundreds of exhibitors and thousands of visitors will fill the exhibition halls at Olympia for the UK’s biggest toy fair

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Show stats

What: London Toy Fair 2020 Where: London Olympia, Kensington, W14 8UX When: 21-23 January Web: www.toyfair.co.uk

the Toy Fair Blog – to really build up anticipation I always love ahead of the show and watching the Trolley generate interest in your brand and products! Dash take place at the “During the show itself, Toy Fair end of the show. It’s TV is broadcast across the screens great to see all the at Olympia, which gives you the chance to have your stand and exhibitors come products featured for everyone together to support at the show to see. Of course, it is the show’s partner always vitally important to make sure your stand is in good shape, charity KidsOut, which full of life, and your best toys are gives toys to children front and centre - to make sure no who have escaped one passes you by!'' Bruder is doing its bit to make domestic abuse sure visitors stop by the stand, Majen Immink, Director of Fairs as Florian Loh, Bruder Area Sales & Special Events Manager, explains: “Bruder will be offering an extremely accessible, welcoming stand with a live So what is Majen’s advice for shelf coverage of its entire range suppliers who want to encourage footfall of products, together with highlyto their stands? motivated staff ready to explain “First, make sure you set up some all relevant Bruder unique selling meetings with desired visitors prior propositions that make it such a to the show to ensure you have some special brand. All this establishes appointments booked in advance – the base for an unmissable booth at don’t just rely on people walking past London Toy Fair 2020!’’ your stand. Wilton Bradley always aims to “Make sure you’re taking part in all make its stand as interactive as our fantastic PR opportunities to get possible: “We always try our hardest your name out there before and to build in some demonstration during the show. We have preareas. Last year we had the World show opportunities including Record YoYo Champions on the media features, toy trade stand and this year we will have previews, media comic, Nadiya Hussain from the Great new product guide, and oy Fair 2020 will be full of surprises, promises Majen Immink, Director of Fairs & Special Events. “We are constantly growing with the toy industry and this year is no exception, as we expand our itinerary even further! With more and more media attending each year, we will be hosting the first-ever Influencer Day on the second day of Toy Fair. This has been put in place to better support content creators and reach the wider family audience that is becoming increasingly more integral in marketing for our exhibitors.''

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British Bake Off,’’ reveals Ross Bradley. Toy Fair Daily News is another must-have for readers and exhibitors alike, says Majen: “The Daily News is another ideal point of reference for your time at the show, as it covers all the biggest news, highlights, what exhibitors you should visit and more! Be sure to pick up your copy at the start of each day at the show.” Another must-see are the Toy Fair’s Hero Toys – top 25 unmissable products at the show. “The toys are nominated by exhibitors and retailers, and then carefully selected by a panel of industry experts and the BTHA,” explains Majen. “The winners are displayed outside the front of the Press Office and are a great starting point for visitors to get an overview of what the trends are going to be for the year ahead. “No year is the same and we are constantly blown away by what our exhibitors come up with! In the lead-up to Toy Fair, we get to see all these amazing products that we will be showcasing, and it’s incredibly exciting to unveil it all when the show opens. This also goes hand in hand with all the incredible people we get to meet in the industry and discovering the stories behind the magic.” What’s on show? So what can you expect to see at London Toy Fair 2020? We asked some of the

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calling exhibitors what they were most excited about showing off… “I am excited about showcasing my new range, which includes WWE and Elf on the Shelf,” says Rachel Lowe, MD, Rachel Lowe Puzzles & Games. “2020 is a landmark year – the first year of Galt being part of the Jumbodiset Group. We are excited about previewing the fabulous Jumbo puzzle range including Falcon and Wasgij, and new games such as 3 Little Pigs and Learn to Draw,” says John McDonnell, MD, Galt Toys. Bruder is building on the success of its award-winning bworld sets as Florian Loh explains: “Numerous awards from the trade press have encouraged us to create more bworld theme sets. For all winter sports enthusiasts, we are introducing a mountain hut with a snowmobile, a figure and numerous accessories. And the emergency vehicles category has been enriched by a well-equipped fire station with a Land Rover Defender – plenty of fun is guaranteed with both sets!” Over at Vivid, there’s more adventure to be had: “A real highlight will be our new action adventure, mini dolls and collectable brand, Vet Squad. It’s a fantastic range, offering something different into the current market. We’ve had a great reaction during our early previews and I think when people see it in all its glory, they’ll be suitably impressed!” says Tom Bennie, Vivid’s Marketing Manager. Eco ranges are also big this year: “Without question, unveiling our new recycled plastic range of products is the most exciting thing – it’s beyond exciting for us to be able to launch this innovative and environmentally-friendly range of plastic toys,” says Nikki Jeffery, Senior Marketing Consultant, Geomagworld. And Steve Cox, UK Sales Director at

JANUARY 2020

Keel Toys, says that top of his agenda is We’ll be making a Cuddleco, its 100 per big statement in cent recycled soft toy range. showcasing the breadth The environment of our Crayola range is also key for Great this year, but did you Gizmos, as Sarah Dayus, National know… Crayola makes Sales and Brand 3 billion crayons a year, Manager explains: enough to circle the “I am really looking forward to unveiling world six times! We our new Green won’t have quite that Science range as the many on the stand, but new products and packaging is fun and it’s worth coming to vibrant. Customers check it out anyway are becoming more and more aware Tom Bennie, Marketing about looking after Manager, Vivid the environment so I think this range will be very popular for 2020.” Meanwhile, there’s a touch of nostalgia for Becky McKinlay, Head of UK Marketing at Big Potato Games: “Top Of The Pops: The Game. Personally, I’m very excited about the licence because it takes me right back to my childhood. I’m hoping that other people will feel the same way.” The same rings true for Lee McAuley, Inventor/Director at Strategia Games: “You know how it is with nostalgia? And that feeling of customer recognition? Walled-In and Tri-Hand are both quickly recognisable in that way – but with an extra, tactile element. Many customers immediately ‘get’ the basic gameplay just from memories of family holidays and the schoolyard. Even better, they often make an emotional connection when

Ask the retailer… “I’ll be interested to see who’s offering ethical and sustainable toys and gifts. There are a few products I’ve had my eye on but would like to see in person. It’ll be great to find some exciting new products for 2020, and to meet some of my existing suppliers. Again, I’m particularly interested in recycled materials and sustainable options as that’s where I’m finding there’s the most demand.” Lucy Willoughby, Good Things they remember playing something similar... I believe the desire to feel that way again – and have others experience the feeling – encourages buy in: it’s how classic games are born.” There’s more games to be had over at University Games’ stand: “It is going to be a big year for Subbuteo, with new formats and a full media campaign running throughout Euro 2020 as well as TV and social media campaigns,” says Mark Jones. “We also have some great new games and puzzles joining our portfolio including Yes Chef and Dart Face, and we are also welcoming the much-loved pre-school

49


IETW FAIR V Y E O R P NDON

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Toy fair in numbers 67th annual Toy Fair 22,000m2 exhibition space 260+ exhibiting companies 100+ Toy Fair TV stand visit interviews each year brand In the Night Garden to our growing range of classic book licences.” Playmobil is moving ‘home’ for this year’s show: “This year we have moved from our usual space to stand 540, which has given us a different area to play with, so we are being extra creative! We will use Toy Fair to unveil more than 30 new themes and range extensions, as we celebrate high-profile licences and fresh concepts. A key focus for us this year is providing a wider age group of storytellers with the opportunity to flex their imaginations, with ranges starting from pre-school to pre-teen,” says Jamie Dickinson, Marketing Manager. Eduk8 is focusing on tiny tots as it launches its The Mark Makers range, says MD Christine Lawson. “It’s an early writing programme that encourages every child to make their mark. Aimed at children from five months upwards, the range simplifies writing skills through making basic marks. Four characters proudly display each specific mark through their design shape and colour – Lionel, Archie, Ziggy and Swirlo.” There’s too many new things to mention on the VTech stand, says Graham Canning, Sales Director: “We will be launching in excess of 100 new products, including some with new technological advances as well as extension on an existing range, which will be entertainment driven.” There’s lots to see on the Bandai stand too, but Nigel Kay, Sales Director, says: “Dragon Ball, a Bandai IP with animation on Pop TV, will see the range expanding out beyond its collector fanbase for the first time and we will be showing a new toy lineup that has had a great reaction from retailers to date. Something new for the action figure category!” Everyone we’ve heard from so far is a Toy Fair stalwart, so what’s it like to be a newbie? We ask Dan Ward, Head of Trade Sales and the Trade team at first-time exhibitor Craft Buddy: “We are truly excited to preview our new Forever Flowerz collection as well as our already hugely popular Crystal Art range. Having made a concerted effort to expand

50

our role in the toy market over the past year, Toy Fair 2020 is something we have been building towards steadily now as we look to continue our fast trajectory of growth across all key markets. To be able to meet with our existing retail partners as well as provide potential new partners a hands-on approach with our products is vital.” It sounds like there’s plenty to keep visitors occupied, but what’s in it for the exhibitors? For Playmobil, it’s a really big deal! “Toy Fair is one of the biggest events in the Playmobil calendar,” says Jamie Dickinson. “Having attended for the past 37 years, it’s something we always look forward to. Toy Fair gives us the chance to get the team in one place, say hello to familiar faces, and introduce ourselves to new partners. It’s the best place to meet with buyers from major national and independent retailers and provides us with the opportunity to build on our current relationships and create new ones. It also allows us to see what other brands are doing and get a pulse check on how the Guy Orr, industry is feeling.” Nothing beats seeing product in real life, says Phil Ratcliffe: “It’s an opportunity for buyers and licensors to see the quality of our product in the flesh as opposed to concepts on computer screens (as is often the case).” Over at Vivid, the team likes the drama of it all: “Toy Fair is always a great opportunity to show off the newest product in all its glory. A lot of time (blood, sweat and tears) goes into showcasing our product in its best light. It gives us the opportunity to throw in a bit of theatre and interaction as well, which allows people to really engage with the product and see what it’s all

about!” says Tom Bennie. VTech’s Graham Canning adds: “It presents a great opportunity to show visitors what we have planned for the year ahead and maximise exposure to our new ranges to all our customers.” Rainbow Design’s Anthony Temple agrees: “It is the main trade show to attract both trade and consumer press as well as influencers making it a great opportunity to present products to early adopters.” The folk at Galt Toys enjoy being busy at the show: “It is the prime opportunity for Mookie Galt to demonstrate new and existing products to retailers and buyers. We have a large stand and we can accommodate many meetings simultaneously. For us, the busier the better, we look forward to the buzz!” says John McDonnell. Sarah Dayus of Great Gizmos also loves the atmosphere: “The fair has a great atmosphere and people are genuinely excited to be there, which isn’t always the case with trade shows!”   Meeting people face to face is important to all exhibitors, including Bruder: “It’s the attractive triple combination between strengthening existing partnerships, the opportunity to personally get in touch plus sit down with key decision-makers of local heavy-weight key accounts and, hence, the chance to establish new customers,” says Florian Loh. And Wilton Bradley’s Ross Bradley agrees: “It’s our first UK Toy Show of the year and is a great opportunity to get feedback from the sales team and buyers on the new ranges.” Alex Kenyon at Padgett Bros echoes these sentiments: ”It’s the first show of the year that the buyers get to look at the range – all the main buyers throughout the UK are here.” The event provides a valuable platform for exhibitors, says Mookie’s Guy Orr: “We also use this opportunity to get feedback on last-minute opportunities that the business has uncovered while in Hong Kong. Some retailers still have openness

Everyone’s a target in our bow and arrow competition at this year’s stand! Come along to see who has the best aim. Will you hit the target or be the target? Make sure you step by to find out! Director,

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IETW FAIR V Y E O R P NDON

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Top tips on getting the most out of Toy Fair ”Make sure you pick up one of the visitor planners in the foyer to guide you round the show. The Toy Fair’s Hero Toys display is the perfect starting point to get an idea of what the must-see products and trends are at the show. You can find the showcase outside the Press Office (Upper West stand 320 and 312). From there, Toy Fair TV will showcase all the news and highlights throughout the show, alongside segments brought to you from the Demo Zone. The Demo Zone demonstrates toys in categorised slots to help you narrow down your search. So, if you’re taking a break grabbing a coffee, just make sure you can see Toy Fair TV so you don’t miss a thing.”

to buy in this period and some of the best opportunities come up last minute.” Eduk8’s Christine Lawson agrees: “Professionals across the industry acknowledge the London Toy Fair as the crystal in the calendar for launching and showcasing product ranges, as well as meeting fellow industry decisionmakers. New industry trends and insights are evident throughout the fair, which provide a great understanding of future market growth areas. The marketing content and opportunities that come from the fair are extremely valuable for our marketing strategy.'' And of course independent retailers make the most of seeing what’s on offer at Toy Fair: “Independent customers have always been important to Bandai, and Toy Fair is a great place to walk them through our entire portfolio and discuss their needs.” says Nigel Kay. The timing is perfect for Strategia’s Lee McAuley: “Now that the patents are secure for my strategy game, Walled-In, it’s time to let retailers know all about it! I’ve had great feedback from the industry; it’s been said that the game’s mix of simplicity and strategy means it could be as big as chess or checkers. Also, my card game – Tri-Hand – is ready to release and compete at the impulse-purchase point.” All the fun of the Fair Toy Fair is hard work. There’s all the preparation, setting up the stands, the long days on your feet – but there’s plenty of fun and rewards to be had. Vivid’s Tom Bennie enjoys the camaraderie of the whole event: “I enjoy spending time with colleagues outside the office. There’s a sense of camaraderie and teamwork during Toy Fair that is difficult to replicate at any other time. Everyone’s in high spirits and the chance to see all your hard work come to life generates a fantastic atmosphere.” Steve Cox at Keel Toys thinks “the focus on toys gives the show a unique buzz''. And Mookie’s Guy Orr agrees: “Getting to showcase our products in a high-energy environment generates such a buzz and huge excitement within our stand every year.” “It’s great to have an opportunity to catch up with retailers and gauge their

52

reactions to our new ranges/items for the coming year,” adds VTech’s Graham Canning. “Galt Toys has been exhibiting at London Toy Fair since the show began. There is nothing in the UK to compete with it – the show is simply the most vital business hub for the UK toy industry, and we love being part of it,” says John McDonnell. For Big Potato’s Becky McKinlay, the show combines excitement with nervousness. “For a start, I love that it’s on our home turf. It’s the first outing for our new games, so it’s exciting (and nerve-wracking) to see what people think of them. I also love having a wee wander around the Fair to see all the other cool new toys and games.” There’s even a hint of something magic at Toy Fair, according to Geomagworld’s Nikki Jeffery: “The atmosphere is always great at Toy Fair, there is just something magical in the air during the show days (and nights!)” Bandai’s Nigel Kay also loves the atmosphere: “I love the buzz and excitement around Toy Fair, it’s a great atmosphere and a great team building event. Being in the toy industry for many years, it’s always nice to catch up with old colleagues and industry contacts and share stories, sometimes over a drink!” For Eduk8’s Christine Lawson, the highlight is “providing visitors, who may not be familiar with the toy industry, with a real overview and insight into a fun, innovative and exciting industry. It offers an unrivalled opportunity to network with industry experts, be the first to see new lines as they are launched, and to plan our future product range. A great opportunity overall to touch, feel and experiment with the products of the future.” Once the halls close there’s more to look forward to, as Rachel Lowe explains: “The Aftershow Party is always good fun. Usually held across the road in the Hand & Flower Pub.” And all the networking can lead not only to new orders and new customers, but some unusual experiences too, as Galt Toys' John McDonnell, recalls: “A friendly invitation to a stranger to watch football with us in the Hand and Flower led to a Galt contingent going to New Canaan, Connecticut to be royally entertained and shown around the Town Hall and fire station by the First Selectman (Mayor) of New Canaan!”

Majen Immink, Director of Fairs & Special Events

“Use strong product presentation and a stand layout that makes it easy and enjoyable for your customers.” John McDonnell, Managing Director, Galt Toys

“Eye-catching packaging combined with prices that make the competitors weep with jealousy! High margin and high turnover of goods make a winning combination.” Alex Kenyon, Padgett Bros

“Advertise in the TnP Newspaper… distributed throughout the show.” Ross Bradley, Wilton Bradley

“You have to plan your days, get appointments booked in early. Oh, and have different shoes for each day. Three days on your feet in the same pair of shoes is a killer!” Nikki Jeffery, Senior Marketing Consultant, Geomagworld

“Book appointments! Passing trade is great but it's always good to have retailers booked in the diary.” Rachel Lowe, MD, Rachel Lowe games & Puzzles

“Take your time when it comes to walking the floor so you can make the most of the opportunity to engage with any surprises.” Jamie Dickinson, Marketing Manager, Playmobil

“Just throw yourself into it! It’s a manic (and exhausting) few days and it’s always a relief when it’s done but the more you immerse yourself into the madness, the more you’ll get out of it.” Tom Bennie, Marketing Manager, Vivid

“Just make sure you know which stand has the best supply of chocolates and sweets as well as a cup of tea and a seat if you need it (stand E50)!”º Mark Jones, Head of Sales, University Games

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A wholessome range of forest-themed playsets, vehicles and animal figures Product range tested to 18 months + allowing for true infant pre-school play Promote es imagination and interaction through countless stories to tell! Supported with Press, Digital & Influencer campaigns

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Character Options’ Toy Fair stand will be the place for retailers to uncover a trove of collectable treasures for the year 2020. Treasure X has fast become the discovery brand of choice, with each season bringing a new aspect to the dig and reveal concept. Spring 2020 will bring with it not one but two new series to look forward to. With Treasure X Fire Vs Ice, kids must unwrap the volcano and peel open the top to reveal the crater. They can then watch in amazement as water is added to see an eruption of either lava or snow cascade down the sides. Underneath this layer lies an all-new wax and carve experience. Use the X tool to slice through and discover the hunter, weapon and staff hidden within. Also to be found inside is a meteor, which can be cracked opened to discover the treasure – with rare pieces dipped in real gold! With 18 new themed hunters to collect plus all new treasures this is a truly awesome new theme for the established collectable brand.

X marks the spot Treasure X Aliens will see brand new Aliens to collect and dissect for spring in a range of new colours, as well as new 58

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Comic capers Marvel Super Heroes join the Goo Jit Zu range in spring 2020. There are four licensed Marvel Super Heroes to collect in Series 1: Iron Man, Captain America, The Hulk and SpiderMan. The results will create the ultimate line-up of the stretchiest, gooiest and squishiest Super Heroes ever – all ready to defeat evil and save the day. As with the core collection, each hero has a unique goo filling with a different texture and feel.

hunters to rescue within. These new extra-terrestrial creatures also add a glow-inthe-dark ooze element to enhance the play pattern. Added to this is a new pocket money line Treasure X Alien Ooze Eggs. Crack open the hard shell, then squeeze to hatch and release the ooze along with a slime-sucking creature who can suck up and release the slime time and time again. There are 12 different characters to collect plus the chance to unearth real gems. The Heroes of Goo Jit Zu have taken the market by storm since their global launch in summer 2019. The Ninja warrior heroes each have their own unique powers and goo-filled qualities, making them uber-collectable in the action figure market. 2020 will see the Hero-count rise to 13 at the start of the year with Season 2 bringing even more


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Did you know? characters into the squad later in the year complete with weaponised arms and aqua blast features taking battle play to the next level! Available in both Hero Single packs and Double Versus packs including exclusive bad-guy villains Rock Jaw and Viper to complete the ultimate battle of Goo Versus Evil! This year will be hugely important for Mash’ems; the 10-year anniversary of the original blind bagged collectable. With the anniversary comes a new heavyweight marketing campaign that will include a six-month TV sponsorship package, as well as a hunt for exclusive golden Mash’ems! Each golden discovery will bring with it fantastic prizes, all of which will be highlighted through social media and influencer activity. Updated CDUs and new themed sphere packaging will add to the freshness of this year’s releases, which include hot new properties for 2020 such as Trolls 2 and Minions: The Rise of Gru, as well as new waves in some of the ever-popular Mash’ems ranges such as PJ Masks, Paw Patrol and Peppa Pig, Harry Potter, Frozen, and much more!

Think pig! The Peppa toy range has had an incredibly impressive AW19 season with the sell-out success of the outstanding Peppa Pig’s Wooden House, as well as the popular Big Red Car and DreamToys’ winning Peppa’s Stage Playset. A new addition to the range for SS20 is the Peppa Pig Theme Playsets; a range of beautifully detailed figures and accessories inspired by Penguin’s

Kids who open Treasure X Fire Vs Ice, can unwrap the volcano and peel open the top to reveal the crater. Once water is added either lava or snow cascade down the sides.

best-selling Peppa Pig Books. There are three to discover: Peppa’s Under the Sea Party, Peppa’s Magical Unicorn and Peppa’s Trip to the Zoo. And now the line-up will take a new shopping theme into store with Peppa Pig’s Superstore Playset. This detailed playset has more than eight store areas to discover across two floors, which can be accessed via a working lift. Whether it’s a trip to the fruit and

veg shop, a pizza restaurant or a visit to the ice-cream parlour, Peppa Pig’s Superstore will provide a fun shopping-themed playtime for all. There’s even a crèche for Peppa's little brother George, as well as a working microphone.

Board the Chu Chu train! Retailers can also get on board with Chu Chu TV Peek and Play Surprise Eggs! With more than 32 million subscribers, the YouTube network of channels for Chu Chu TV delivers learning-based content that is a favourite of today’s millennial mum. This year Character Options will bring home the learning fun of Chu Chu TV with the Peek & Play Surprise Eggs toy collection! At the heart of the brand are the Surprise Eggs that come in a colourful outer layer that kids can peel off to find a smiling egg inside. Turn the egg over to discover a letter that hints at

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which animal could be within, then crack open the egg to reveal the animal figurine! Pick-me-up single packs will be perfect for that instant treat while larger sets will make a great gift purchase. Choose from the ABC Starter Set that includes five eggs with unique colours and animal figures inside or, why not go for a ride on the top of the Peek & Play Surprise Eggs Chu Chu TV Train? Not only is this a bright, colourful new property for kids to discover but mums can be assured of a toy that will aid the natural development of their child. Playing with the eggs can hone motor skills and teach letter recognition and colour matching, all of which will engage those little minds. Also to look out for will be a new girls collectable, Stretch Q-Teez, more to discover from the hugely successful Little Live range, plus all new figures, plush and role play collections for Pokémon.

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Fireman Sam and his fellow firefighters are trustworthy role models and the only pre-school brand that immerse children into the real world of fire, safety and rescue. This year there will be a new HQ for the Pontypandy crew with the introduction of the Fire Rescue Centre. This impressive command centre carry case folds out to create a two-storey rescue centre with zipline, hinged pole, water cannon and rapid response vehicle launcher. The playset will also be compatible with the full range of vehicles and figures that are available in the collection, while role play will add another play pattern to the choice.

Guess what… New releases for Mash’ems in their 10th-anniversary year include Trolls 2 and Minions: The Rise of Gru, and new waves in some everpopular ranges such as PJ Masks, Paw Patrol and Peppa Pig, Harry Potter, and Frozen. tnp.media


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Asmodee UK will be showing off the future of Dobble, the UK’s biggest-selling game, with a major presence at Toy Fair 2020. With the game of speedy observation now a household name, two exciting new titles promise to mix up the format and provide new ways to enjoy Dobble. Dobble 360 is a mechanised spin on the game in which two cards constantly rotate, making it impossible to see both at once – players must use their powers of memory to work out which image has been repeated. Receiving a full launch at Toy Fair, this gamechanging variant will provide the next level of competition for Dobble veterans and new players alike and is set to receive huge marketing support. The other Dobble title on show in a big way is Dobble XXL, a special giant-size edition of the game in which players will race to jump from card to card by finding matching images – due for inclusion in Spring/Summer 2020 ranges. Attendees will be able to try it out themselves by visiting Asmodee’s pop-up demo of Dobble XXL outside the hall! 2020 promises to be a huge year for the Pokémon Trading Card Game (TCG), with the newly released mainline video games Pokémon Sword & Shield stirring up renewed excitement for the perennially popular franchise. At Toy Fair, visitors to the Asmodee stand will be able to preview

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Guess what… Dobble XXL is a giant edition of the game where players jump from card to card to find matching images! the first TCG products to introduce the new Galar region into the card game, including the first Sword & Shield expansion set, which is to release in February. Pokémon fans can look forward to cards depicting Galarian forms of existing favourites plus new characters native to the UK-inspired region, while a new Pokémon V mechanic will allow for cards that represent enormous ‘VMAX’ forms of iconic Pokémon including Snorlax, Lapras and Meowth. The new set will be accompanied by Theme Decks that offer new players an easy way to pick up the game with pre-constructed decks featuring the evolutions of Sword & Shield’s adorable new starter Pokémon. A spotlight will shine on the BrainBox range of educational games, now under the Asmodee umbrella following the acquisition of Green Board Games in 2019. Asmodee is

excited to offer this successful range and follow up on the great work done by Green Board Games to establish BrainBox as one of the market’s leading sellers. Asmodee will also be taking the opportunity to share the revamped Party Games and Family Games ranges for 2020, which alongside the perennial Modern Classics and Quick Play titles offer best-in-class selections of the modern board-games market for different audiences. The Party Games range, ideal for slightly larger groups of friends playing together at a games night or dinner party, now features two new additions. One is Confident?, a trivia game where nobody needs to know the right answer to do well – they must simply suggest a range in which the answer sits, with the smallest correct range taking the win. The second is Hint, arriving in the UK after barnstorming commercial success in Scandinavia. This teambased game sees players drawing, miming, humming and speaking to help their teammates guess five answers based on a common theme, while avoiding a penalty answer. Meanwhile, the Family Games range is new for 2020 and spotlights fun and accessible games where the whole family can compete on the same level. Led by Dobble 360, Family Games also includes the BrainBox range, Ticket to Ride: London and Crazy Eggz, plus two titles new for 2020: the shadow-puppetry guessing game of Picture Show and a magnetically-powered maritime adventure, Bermuda Pirates!

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Schleich’s 85th anniversary celebrations kick off with a showcase of imagination and opportunity on its stand at London Toy Fair, with 2020 launches across all collections coming with the brand’s strongest UK marketing calendar to date! After another record breaking year, Schleich’s 50 per cent g rowth in the UK market has been hugely impressive and with even more ambitious growth targets in sight, 2020 promises to see the success continue. High-profile installations, now in place in many of the UKs most prestigious retail spaces including FAO Schwarz in Selfridges, London and Arnotts, Dublin together with Hamleys and Fenwicks. This in-store brand presence has been echoed in the marketing with a successful TV and digital campaign for Horse Club. Digital and TV support will continue for a full 12 months in the coming year. Add to this impactful experiential events such as the Dublin Horse Show and it is without doubt that Schleich is entering the new decade with purpose! This robust marketing and retail support is a must with some great new playsets and accessories for kids to get excited about. #Schleicharoundtheworld will be a core message for the Wild Life

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collection with rescue being the main theme, both on land and in the skies. An icon featuring a globe and an aircraft has been specially developed for Tom and Ted’s journey around the world and appears on all the packaging and advertising materials. At the heart of all the action will be the Large Animal Rescue Truck complete with a rotating crane, flexible cable winch, ranger and animals and the Animal Rescue Helicopter with movable rotor blades, cable winch and all important pilot ranger to lead the way. It’s all about looking after animals too as Schleich is adding the topic of vets and cute pets to its Farm World collection. The Veterinarian

Practice with Pets Set is equipped with everything the vet needs to take good care of all the animals. Or, if a patient is unable to make it into the practice, the Veterinarian Visit at the Farm set comes complete with vet, his Labrador retriever and his cute kitten. His case contains all the instruments he needs to examine and treat the animals. And the truck’s foldout loading ramp unfolds to give plenty of space for animal transportation. Schleich’s TV-advertised Horse Club has become the equine brand of choice for girls and 2020 will see many new horse breeds and playsets to choose from. The Big Horse Show playset will take centre stage for this collection and features a marquee, arena, horse and accessories. To add to the equestrian spectacle, the Pony

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Trap for the Big Horse Show features Horse Club figure Clara, a beautiful Connemara pony to pull it along plus many other accessories. Horse Club will continue to be supported with a full 12 month schedule of TV advertising in 2020. Big news for 2020 is that Schleichâ&#x20AC;&#x2122;s Dinosaurs World is also to be TV advertised; a significant move to support the introduction of the first ever playsets in this range. This new chapter will create a Dinosaurs World, all revolving around three brothers; Maxx, Luis, and Flynn Colby and their prehistoric adventures. The well-equipped Large Dino Research Station boasts a mobile crane, trapdoor, movable fencing, cannon with tranquilizer darts, and a lance for catching dinosaurs, no matter how dangerous they are. The playsets give

JANUARY 2020

prehistory researchers the tools to create new dinosaur scenarios with Maxx, Luis and Flynn. Schleich is also introducing new dinosaur figures starting in January 2020: the Postosuchus with a moving jaw; the Cryolophosaurus, likewise with a moving jaw and a red crest and spikes on its back; the Agustinia with sharp spikes on its back; the Baryonyx with a moving jaw and sharp claws; and the herbivore Ankylosaurus with its dangerous tail club. Finally, the fantasy worlds of bayala and Eldrador continue to offer strong sales for retailers and will be enhanced with new creatures and fantasy figures for 2020. The enchanting bayala world continues to grow, with many new additions to the Meamare underwater world and to the world above water,

which is also home to the popular Pegasus figures. The range is additionally being expanded with a play set and with six unicorn foals to collect. Meanwhile, Eldrador Creatures themed world is being given monstrous support with new creatures from the newly created jungle world, which is scheduled to be launched in the middle of the year. With their special design and unique features, the Eldrador Creatures play figures guarantee action-packed play fun for children aged from seven to 12. Plus, look out for some really exciting news on a brand new Eldrador collectables range! To see these collections and more while discovering first-hand the extent of the support offered to retailers, visit the Schleich team at Toy Fair.

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Innovative audio system tonies is exhibiting at Toy Fair following its first full year of sales in the UK. The company takes to Olympia to showcase its ever-growing line-up of licences – most notably a new partnership with Disney. Fathers Patric Faßbender and Marcus Stahl launched the brand in Düsseldorf, Germany in 2016 with a mission to create an audio system that placed fun and play at the heart of listening to stories and music. Since then, tonies and the enchanting and eye-catching collection of licensed Tonies and Tonieboxes, have been snapped up by more than one million families. The Toniebox is the very first digital audio player specifically designed for children, and is fast proving to be a popular alternative to screens, smartphones and fiddly controls. It has a functional yet playful design which takes the form of a robust and soft-padded cube lined with durable, sustainable fabric, making it perfect for three to eight-year-olds. Designed to be intuitive and easy to

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Did you know? Parents and children can even record their own stories or songs to be played on a Creative-Tonie, using the TonieApp on their smartphone. use, playing kids' favourite songs and stories could not be easier: a Tonie audio character is placed onto the Toniebox, attaching with a magnet, and the corresponding content will start playing. Take the Tonie off the box, and the audio pauses. Children tap or tip the box to skip or rewind audio, and volume is controlled by pinching the cube’s two rubber ears. This charming and fun user experience has helped thousands of families put the magic back into storytelling and audio adventures. The collection of Tonies characters

is constantly growing, with 50 different versions now available to buy in the UK. Current licensed characters include Julia Donaldson favourites The Gruffalo, Room on the Broom and Stick Man, as well as much loved classics Peter Pan and The Snowman. A partnership with Disney saw the Tonies family grow to include The Lion King, The Jungle Book, The Little Mermaid and Cars, bringing even more magic to storytime. Other licences include Magic Light, Macmillan, Penguin Random House UK, Scholastic and Sony, with countless new licences joining the collection throughout the coming year.

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Leaping into action BANDAI 0208 324 6160 www.bandai.co.uk Toy Fair 2020 will see the unveiling of new licensed product, extensions to Bandai’s hottest brands and some exciting new distribution ranges. A major focal point will be the showcasing of action figure brands from McFarlane Toys. With an exciting range of classic and current properties, including DC Universe, Harry Potter, and Stranger Things, McFarlane Toys enjoys strong partnerships with some of the world’s leading gaming, TV, and anime businesses to offer premium lines from the best of pop culture. More film and TV ranges also feature heavily at the show, including product lines for ZAG Entertainment favourite Miraculous, and popular anime brand Dragon Ball, which brings mass appeal to its new range of collectable figures. Bringing a new dimension to the Saiyans and Earthlings, Bandai’s collection ranges from supercollectable figures in blind foil-bags, to poseable 6.5in Dragon Stars figures.

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STAN D 600 New action figures and Spin Battlers will also be introduced to further widen appeal to both adult collectors and new fans of the Dragon Ball story. The Timber Tots pre-school range brings younger children a host of outdoor scenarios and play themes through animal families and their woodland surroundings. A comprehensive range includes animal figures to collect and interactive playsets – hero SKU is the classic Treehouse playset, which boasts a retro heritage. Bringing innovation to playground crazes, Toy Fair 2020 sees Bandai UK reveal the latest Foodie Surprise expansion with the new Yolkies line. Combining edible slime with collectable surprise toys encased in mystery eggs, Yolkies captures popular trends while bringing a delicious extra and additional play value. New themed food carts and takeout boxes will be added. Popular with noughties children, the award-winning fashion toy Harumika gets a fresh new-look with Bandai UK. The fashion design Arts & Crafts kits include mannequin torsos, fabric, and accessories to inspire creativity and appeal to budding fashionistas. One of Bandai’s best-selling properties, Bananas, continues to grow with a wave of new series launches showcased during Toy Fair. The peelable, collectable fruits include Bananas bunches and singles with new mummy Crushie collectable characters, which correspond with baby Crushies that can be collected from the new line of Baby Bananas. There will also be new editions to the Bananas family –

with all-new crushies and categories. New interactive pet range Nuzzy Luvs brings 65 unique responses of sound and movement combinations to offer a collection of cute plush characters, which fit in the palm of a child’s hand. With eight styles to

Fact! New to the boys’ collectable and action figure categories is Pocket Titans. The Battlebot playsets are designed to connect, collect, and combine.

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the number of collectable robots in Series 1 of Pocket Titans.

collect, Nuzzy Luvs respond to one another and their ‘owners’, letting you know when they feel happy, frightened, tired or simply want attention. Tiny Tukkins are cute, collectable, plush animal characters and families, and promote traditional play patterns of nurture, learning, and collectability. Encouraging imaginative play, packaging opens to become playsets, which can be added to for creating an entire Tiny Tukkins world. Mini blind packaged play cribs include 12 animal babies to collect to expand the range and further drive collectability. World of Zombies is a new Bandai IP to join the company’s portfolio of collectable ranges. Humorous, collectable Zombie characters are blind packed in coffins – available in both single and dual packs – which can be reused for storage and also when in play. The figures come with swappable heads and gripping hands. Themed playsets focus on the Zombie Olympics.Freak Lab is a new addition to the Bandai portfolio. Children pour water into a chamber and then watch it fizz and bubble, revealing the bones

of a freaky alien. There are six different monsters and a rare character to collect, each in a variety of colour-ways. Each monster collected can be combined to create a giant ‘freak’ character. Award-winning educational line National Geographic is establishing its position as an evergreen, goto science range within the company’s portfolio. Bandai UK introduces a new Crystal Garden kit for S/S 2020 and new ‘Super Kits’ will also be added to the collection later in the year with great price points for Christmas. Six new collectable characters have been added to the squishy plush range, Squishimals, and are available at either 10cm, 20cm or 32cm. Continuing the squishy theme, Smooshy Mushy enters its seventh series for Q1 2020 with a new series of minis including a miniature Smooshy and housed in packaging that becomes a shop or scene. Interactive family game Froggy Party will continue to feature heavily within the company’s games ranges, with the focus on getting children up and enjoying physical activities.

Did you know? Bandai’s new interactive pets Nuzzy Luvs have 65 unique responses of sound and movement combinations to offer. These little plush characters fit into the palm of a child’s hand and there are eight to collect.

JANUARY 2020

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Power Pux is the newest collectable craze, launching for spring 2020. Based on a series of action discs, Power Pux takes collectability and gameplay to the next level with 50 different discs to collect, all of which have a unique popping action. Collectors can prime them manually in their hand or use some of the dedicated launchers within the range to send the discs flying and popping in the air. Vet Squad is a new introduction into the mini dolls and collectables space, building on proven play patterns of caring for animals, role-playing adventures and vehicle-based action. The story centres around four hero vet characters, a group of ordinary girls with extraordinary skills, who go on adventures, rescuing and caring for animals. The brand will be brought to life through a programme of dedicated content, including an animated mini-

series, influencer videos, toy play videos and more. The product range revolves around these characters in figure form, their collectable pets and a range of unique vehicles and playsets designed to allow children to immerse themselves into the Vet Squad world. True to Crayola’s mess-free ethos, 2020 sees the launch of an innovative solution to highly popular but highly messy glitter play. With a unique compound, Glitter Dots delivers all the sparkle, but with less of the mess, making them the perfect sparkly solution for both mums and kids. Provided in a unique packaging format, each dot is sealed to prevent drying out and

with an exciting sensory appeal – just squish to create! The new range features creation packs for kids to make sparkly charms, keyrings, signs and sparkle stations for the ultimate glitter creations. Glitter Dots launches in January 2020, with TV and digital support planned throughout the season. After fantastic success in 2019, the highly successful Washimals line will be accompanied by some new exciting playsets such as the Washimals Pets Mobile Truck with a real working vehicle, and a Peculiar Pets foldable palace playset that features new adorable Unicorn and Yeti pets.

Goliath Games The Goliath Games portfolio undergoes further development into 2020, building on a strong first year in 2019 with a selection of new games across the pre-school, kids action and family games categories. New introductions in kids games include the greedy, gross hippo feeding game Burping Bobby, and the nerve-rattling game for gold diggers, Rattlesnake Jake – both launching alongside favourites like Shark Bite and Gator Golf. Within Family Games, proven winners Wordsearch, On Your Marks, Escape Room and Sequence will be joined by new BBC Planet Earth interactive game and Unsolved Case Files for all budding super sleuths!

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GP FLAIR 020 8643 0320 www.flairplc.co.uk GP Flair is to showcase a raft of powerful brands at this year’s London Toy Fair including a mind-blowing new boys’ property, Season 2 for Gormiti and all new series for Shopkins and Pikmi Pops. Power Players is an all-new actioncomedy animation series created by Zag. This fun show with real stakes, large laughs and over-the-top action, shifts between the full-scale world of lead character, Axel and his friends and family. Debuting on Cartoon Network in February 2020, the mind-blowing visuals take hold when Axel crosses over

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into the world of his toy teammates and transforms into a living action figure for the biggest ‘small’ adventures a kid could ever imagine. Teaming up with master toy partner Playmates Toys, Flair will launch a product line inspired by the new animated series including action figures of all the main characters from the show at the same scale as seen in the episodes. A full range of action figures will be joined by Super Feature figures with detailed articulation and electronic elements that will bring the toys to life. Vehicles with figures will add to the choice, while the T-Force group vehicle will resemble the huge jeep all characters jump on in the cartoon. Axel’s Power Bandz and Sword will then bring role-play into the play pattern. Another boy’s TV brand is Gormiti, which in spring 2020 enters its second season, The Meka Era, on CITV. The toy line will develop to echo the new storylines with all-

Guess what… 2020 sees the start of a year of inspirational development for PJ Masks, with even more to be revealed at Toy Fair. new playsets, figures and accessories. The Meka are the new tribe of the island of Gorm and will be central to the new collection. Together with a whole new wave of Ultra action figures with additional characters to collect, playsets will depict key locations from the episodes. The Heralds (the heroes of the show) will make their appearance in the new Ultra outfit and new Hyperbeasts will complete the set. Lord Electryon, the new main character of the series, will come as well in a

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Did you know? Gormiti enters its second TV season in spring 2020.

magnificent Super Feature Figure of 25cm with sounds. For roleplay, kids will be keen to embrace the‹‹Ultra Bracer; an accurate replica of the series’ accessory, and from which the Heralds summon the new Ultra Gormiti with the tokens included in the Action Figures. Gearing up for a 10 out of 10 in the action figures market will be the 2020 Ben 10 Collection. In spring, Season 4 will commence with 30-plus new episodes for fans, which will introduce new Aliens armours, and the Alien Jetray, together with the new Ben Space suit and even more Omnitrix powers. Flair’s new collection will bring with it new waves of figures plus the must-have accessory for Ben; the Transforming Omni Cycle. Launching in spring with TV advertising support, influencer activity and more, this Omni Cycle includes Rustbuggy Ben action figure and will cleverly convert from three-wheeled motorcycle to a fun flying machine. New for Autumn 2020, the new Deluxe Omnitrix Creator Set comes with unique sounds and lights, and more than 100 different Omnitrix combinations can be build up from scratch. Pikmi Pops continues to evolve with its combination of cute plush and collectable themes. Cheeki Boutique is all about fantasy-themed Beauty Pikmi Puffs. At affordable prices, single packs will host 24 new characters to be launched in April. Each of the assorted perfume bottles holds a scented shimmer plush, surprise message and collectors guide, or for a truly Cheeki experience comes the Cheeki Boutique Surprise packs; just open your glittery perfume bottle, to reveal one of 15 larger Cheeki Puff characters, which also holds a further Cheeki gift, a scented Cheeki lip gloss.

JANUARY 2020

The popular Pikmi Pops Pajama Llamas will have some new smaller friends ready for the next slumber party. Little foxes, bunnies, sloths and unicorns will soon join the nightwear-clad crew, all with assorted scents and delivered in their own stripy popcorn boxes. There’s an icy surprise in store for Shopkins fans with spring’s next Real Little season, the Icy Treats! Real brands of choc ices and popsicles will join the crew, all wrapped in their authentic packaging. New to the brand will come the very first melt-away packaging; each mini pack comes in an ice bag, pop it into water and watch it melt to reveal the Shopkins inside. 2-packs will be ideal to start any collection while the Stacey Cakes and Icy Treats Scooter Pack will be the hero item. The exclusive Shoppie Doll is ready to deliver her treats on the Walls-branded scooter, which is instantly recognisable. For pre-schoolers, Just Play’s PJ Masks’ spring launch of Night Time Micros perfectly captures the DNA of the brand with Hero vs Villain play, and offers complete all-in-one package play at a great price. Other key brands from Flair and Just Play include Totally Tiny, Spirit Riding Free and Hairdorables.

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PLAYMOBIL 01268 548 111 www.playmobil.co.uk Playmobil will unveil more than 30 new themes and range extensions at Toy Fair. A key focus for the brand this year is providing a wider age group of storytellers with the opportunity to flex their imaginations, with ranges starting from pre-school to pre-teen. Great Scott! It’s time to go Back to the Future with Playmobil, as the brand takes on an iconic new licence. Fans of the cult franchise are in for a treat, as Playmobil releases a big dose of nostalgia along with its exclusive and highly-detailed range. The Back to the Future DeLorean features gull wing doors, folding wheels, illuminated flux capacitor and plutonium, while fans can also get their hands on the Marty McFly and Dr. Emmett Brown figures. Join Scooby and the gang on another exciting adventure! This year will see the launch of a new feature film based on the much-loved characters from the American animated franchise. Playing into the widespread appreciation for the cartoon characters, Playmobil versions of the ScoobyDoo Mystery Machine, Mystery Mansion, several Adventure scenes and all your favourite characters

will hit the shops in spring and autumn 2020. A fresh concept for the brand, the EverDreamerz will provide a whole new way for young adventurers to immerse themselves in creative storytelling. The first series features five friends – Rosalee, Viola, Starleen, Clare and Edwina – as they venture into the colourful Candy Land dram world. Each box comes with collectable cards, bracelet, beads, charms and accessories, making the unboxing part of the playtime experience. The series is accompanied by supporting characters in surprise boxes, each with five individual accessories. With 12 additional characters to collect, there is lots of fun to be had this March. After decades of peace and harmony in the Kingdom of Noveldor, the battle between the Knights of Novelmore and the Burnham Raiders for the magical Invincibus armour has started once again. Accompanying a new animated series, the Playmobil Novelmore playsets will allow young

warriors to enact their favourite scenes and stage new battles, with the range featuring castles, working cannons and catapults, traps, armour and much more. A second series will follow later in the year, with further weaponry and transport to add to the experience. The new Playmobil Camping theme is filled with products that give you the experience of the great outdoors without leaving your home. Including the Large Campground with functioning shower and food kiosk, as well as the Family Camper with removable roof, there is something for everyone. Expected to be a real hit this spring, the Camping range comes with plenty of accessories and familyfriendly activities. Adding to this year’s bumper crop, Playmobil will also be releasing new products across themes including 1.2.3, Pirates, Fairies, Equestrian, Emergency Vehicles, Fire and Vet. Also, keep an eye out for more information on a brand-new Porsche Police Car and licensed tie-in with Heidi.

Did you know? Playmobil Novelmore playsets, which allow young warriors to enact their favourite scenes and stage new battles with a range of castles, working cannons and catapults, traps, armour and much more, is accompanying a new animated series. 13

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The police will be out in force on Bruder’s stand, in the shape of the Land Rover Defender Police vehicle, horse trailer, horse and policeman. The versatile combination of Land Rover Defender police vehicle and horse box including mounted police officer is the new addition to the team. Stunning off-road qualities combined with timeless Land Rover design make the police version of the Bruder Defender Station Wagon an impressive and versatile emergency service vehicle. In addition to the opening rear door as well as side doors, the bonnet opens to show off the detailed engine block. The rear seat and the drawbar coupling can also be removed. The front axle is steerable and consequently enables easy control of the vehicle. The police version of the Land Rover model features the light and sound module with four functional buttons. This service vehicle effortlessly transports the mounted police officer and horse to where they need to be. Be it on patrol in the park or at major events the bworld police offer and his loyal companion are perfectly equipped for any incident. The horse can be loaded into the functional trailer using its folding ramp. The door on the side represents a further access option. This great set can be impressively enhanced by products from the ample Bruder range including the bworld police station. Mounted police form a part of everyday city life and the riders’ elevated position enables them to gain a better overview of the area. A further benefit is that using horses is environmentally friendly and enables deployments that

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Did you know? The bworld Land Rover Defender Police vehicle features working lights and sounds. would not be possible with vehicles. Be it on patrol in the park or to protect major events, the bworld mounted police, horse and policeman can rely on the full range of equipment, ready for any incident. This great set can be impressively enhanced by products from the ample Bruder range, including the bworld police station. The bworld police force is being enhanced with the bworld Scrambler Ducati Police Motorbike. The motorbike policeman including motorcycle is the new member of the team. The benefits of police motorbikes are speed, agility and small amounts of required space. Consequently, this vehicle convinces as part of traffic monitoring, road traffic collision reporting and in protection and escorting. The Scrambler Ducati has a very modern-looking police design and the policeman can also rely on cutting-edge protective equipment. Some of the excellent products from the ample range of Bruder and bworld items, such as the bworld police station and the Land Rover Defender off-road police

vehicle, make for perfect additions. For the wide array of Bruder fire service vehicles, there is now the new bworld Fire station with Land Rover Defender and fireman as a coordinating site. At the incident control centre, the fireman can coordinate and track every mission using state-ofthe-art equipment. The Bruder Land Rover pick-up is a versatile service vehicle with legendary offroad capabilities to get to incidents as quickly as possible. Between deployments the Bruder fireman can relax at the break room on the first floor. Road cleaning crews are an indispensable help for any municipality and form part of our everyday cityscape. No other vehicle can guarantee clean roads and pavements so effectively as the MAN TGS Street Sweeper. Bruder’s new road cleaning vehicle illustrates in great detail how this exciting truck works. The MAN TGS is the perfect partner. Thanks to durable design, featuring powerful engines of up to 500 hp and providing an aboveaverage payload, this lorry is the prototype of the frequently described all-round vehicle. The road sweeper body features two rotating and adjustable cleaning brushes that can also be adjusted in height. Consequently, you will also be able to reach areas that are hard to access. A long brush that is driven when the vehicle is in motion has been fitted under the vehicle to clean surfaces. The rear boasts the flexible hose including suction pipe to clean larger amounts of dirt. The waste container can simply be tilted and the rear door opens to empty the unit. The vehicle’s impressive suction system is additionally revealed when the body has been tilted. The road cleaning vehicle can optionally be enhanced by a light and sound module. Children can perfectly combine this product with the bworld municipal worker from the comprehensive bworld themed world to further enhance the fun and games.

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For the grown-ups JUMBO GAMES 01707 289 289 www.jumbo.eu Jumbo Games is starting the New Year with the focus on continuing to capitalise on the growing consumer demand in adult puzzles and the trend for more screen-free activities to encourage relaxation and creating mindful moment. With this clear focus, Jumbo is releasing more than 30 brand-new puzzles for spring/summer, which can be seen at London Toy Fair. In Q4 last year, Jumbo invested in its biggest digital marketing campaign, focusing on increasing brand awareness and loyalty of its Falcon de luxe puzzles range, as well as targeting existing puzzlers and new audiences, to try its leading puzzle brand Wasgij, to ensure continued growth for the UK’s leading puzzle brand.* Having seen the growth and increase in awareness that both the digital marketing campaigns delivered on during the festive period, Jumbo is continuing to heavily invest in its Falcon de luxe and Wasgij brands with more than 25 new releases for this spring/summer. Available now are 10 new Falcon puzzles that continue to focus on the quintessentially British illustrations that Falcon is renowned for and some of the new titles include; ‘The Toy Shop’, ‘Another Day on the Farm’, ‘Owls in the Woods’, ‘The Water Gardens’ and ‘The Viaduct’

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Did you know? Jumbo’s Jan van Haasteren puzzles are the leading brand in The Netherlands and have a growing fanbase across the UK.

– all in 1,000-piece formats. In April, Jumbo will be releasing a further 10 new puzzles to ensure that retailers have fresh new selections quarterly and consumers are given the perfect choice when looking for their next puzzle. New releases that will be on show at the London Toy Fair include; ‘Looking Across the River’ in a 500-piece format, ‘The Quilt Shop’, ‘The Florist’, ‘The Car Show’ and ‘Country House Retreat’ all in the most popular 1,000-piece puzzle formats. New for Jumbo’s leading puzzle brand, Wasgij, are five new releases with the Original 33 ‘Calm on the Canal!’, Destiny ‘Highway Hold Up!’ and Mystery 18 ‘Grabbing a Quick Bite!’, as well as the re-releases of Original 4 ‘A Day to Remember!’ and Mystery 4 ‘Live Entertainment!’ in the Retro style packaging. But that’s not all, in April you’ll be able to get your hands on the new Original 34 ‘A Piece of the Parade!’ and the Retro Destiny 4 ‘The Wasgij Games!’, which is focused on the upcoming Olympic Games later in 2020. For Jumbo’s popular Jan van Haasteren puzzle brand – the leading brand in The Netherlands and with a growing fanbase in the UK – Jumbo has introduced two new

1,000-piece puzzles with ‘Cruise Ship’ and ‘The Art Market’. Jan’s distinctive style and huge collectability continues to appeal to UK puzzle fans and offers something uniquely different to the market, like Wasgij puzzles. There will be a further seven new Jan van Haasteren puzzles released throughout 2020 and you can check these out at the upcoming shows. Jumbo’s pre-school puzzle offering of Moon & Me has proven very popular with parents and children who keep the show at the top of the TV charts. With 4 Shaped Puzzles, Shaped Floor Puzzle and 4in1 Puzzle Pack, Jumbo has a format and price-point to offer plenty of choice. With sustainability still featuring heavily in consumer buying habits, Jumbo’s range of pre-school games made from 100 per cent recycled materials are available to fulfil this demand. With four games in the range – Catch the Mouse, Colour Chameleon, Peek-A-Boo and Honey Yummy – they are ideal for retailers starting their own eco offerings. *(NPD: YTD November 2019)

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Match made in heaven WINNING MOVES

STAN D E115

0207 298 9507 www.winningmoves.co.uk

One of the fastest growing lines in the Winning Moves catalogue is being given extra muscle for 2020. Featuring the hottest new licences, Top Trumps Match is already delivering YOY growth of 45 per cent and continues to go from strength to strength. Some of the most hotly anticipated films of the year will feature on the product, including Minions and Trolls 2, plus famous classics such as Roald Dahl. With great buyer

feedback and TV support, Top Trumps Match is fun for all ages. Players take the point when they match five characters in a row – whether horizontally, diagonally or vertically. Just when you think it’s all over, there’s a Top Trumps twist – flip the Top Trumps card over and, if the character matches the five in a row, the loser can still steal the point. Then snap the game closed to take it and play anywhere.

Exclusive show offer Visitors can take advantage of 5 per cent off a £500 order and 10 per cent off a £1,000 order, one-drop delivery. Never played it before? Experience the exciting gameplay at London Toy Fair, where Winning Moves will be demonstrating how to play, the unique features of the product, and also the artwork of upcoming products. The team will also have a competition running: answer a series of questions from their Harry Potter Trivial Pursuit Ultimate Edition, and win a free Harry Potter Lex-Go! the fast, fun family word game!

Top Trumps Quiz editions coming 2020! If you thought Christmas only came once a year, you are in for a treat. James Bond 007 Top Trumps Quiz is set to release towards the end of 2020. How well do you know the film Dr. No? Test your 007 knowledge with 500 Questions featuring all the Bond films in our new Top Trumps Quiz, and no, you are not dreaming. Take another trip aboard the helicarrier and test your knowledge of the Avengers, Guardians of the Galaxy, S.H.I.E.L.D. and the dozens more characters that make up the massive Marvel Cinematic Universe in this special edition of Top Trumps Quiz! With 500 fiendish questions exploring memorable quotes and moments from one of the most successful film franchises in history, draped in an equally exciting metallic case that is easy-to-carry and looks great on shelf. Launching early 2020!

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The need for speed!

STAN D Galler Suitesy

HASBRO 020 8569 1234 www.hasbro.com Hasbro will be showcasing its latest selection of products across its portfolio of beloved brands, including blaster brand Nerf and Hasbro Gaming. Introducing Monopoly Speed! The latest twist to the iconic game now allows players to finish a full game of Monopoly in under 10 minutes. Players can satisfy their need for speed with updated gameplay features that keep the game short and sweet. All players roll and buy at once so there’s no waiting for turns; they race against the timer to buy, trade, and sell properties faster than ever, and with two

Go spaces, players will collect money in no time flat. Nerf is changing the game with Nerf Ultra blasters and darts! Nerf Ultra blasters have advanced design and performance to deliver extreme distance, accuracy, and speed. They include ground-breaking Nerf Ultra darts, the furthest-flying Nerf darts ever, featuring lightweight foam material, an innovative flight tip and Aerofin Technology. The Nerf Ultra One motorised blaster has a high-capacity 25-dart dart drum and comes with 25 Nerf Ultra darts. Nerf fans can fire more than two dozen darts with the highperformance You can play a game advantages of of Monopoly Speed in this Nerf Ultra under 10 minutes! blaster and send darts flying through the air up to 120ft (36m). There’s also on-board dart storage for quick reloading. Fortnite fans can launch into real-life Fortnite battles with the Nerf Fortnite SMG-E

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motorised dart blaster! Inspired by the weapon used in Fortnite, the SMG-E blaster captures the look of the one in the popular video game, from its colour scheme to the spikes, iron sight, and more details. Users can take on opponents and try to avoid the Storm as they unleash one dart at a time with motorised blasting. New for 2020, Hasbro will be launching the Marvel Spider-Man and Marvel Avengers Bend and Flex Figure Assortments. Kids can bend, flex, pose, and play with their favourite Marvel Super Heroes with these super agile Spider-Man or Avengers Bend and Flex Figures! These stylised Super Hero action figures have bendable arms and legs that can bend and hold in place for the picture-perfect pose. There’s plenty of heroic daring and dramatic action when kids shape their Bend and Flex figures into a variety of playful poses. Each bendable figure also includes an accessory, which helps kids enhance the pose and play out their favourite Marvel scenes. Also new this year is the Disney Princess Comfy Squad Ralph Breaks the Internet Movie Dolls. The line includes three popular Disney Princess characters, Belle, Rapunzel and Tiana, who appear alongside heroine Vanellope von Schweetz in Ralph Breaks the Internet.

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The Belle doll is dressed in a casual, comfy outfit with fun, modern-day accessories. She has beautiful long hair pulled back in a ponytail and wears an outfit consisting of a cute top that reads ‘Geek Chic’, a pair of leggings and trainers. She also comes with a pair of glasses and a book accessory.  True to character, the Rapunzel doll has extra-long blonde hair and wears a purple shirt reading ‘Long Hair, Don’t Care’ and a pair of jeans. She also has a pair of trainers and a bag of crisps! The Tiana doll has curly hair and wears a green sweater with a frog on the front and a pair of leggings with glittery gold crowns on them. She also comes with a pair of shoes and a framed picture of her and her dad. In March, Star Wars fans will be eager to get their hands on the new Mandalorian Star Wars spin-off series, which will be available on Disney’s new streaming service. Hot on its heels, Hasbro is releasing a range of toys based on The Child, a character that has already been going viral on internet memes, so is set to be a hit with fans. The Star Wars The Child 7.5in Talking Plush features character sounds and accessories! Nothing in the galaxy is as cute, has taken as many naps, sipped more soup, or learned to control the Force as much as The Child, from the hit series The Mandalorian on Disney Plus. He may look like ‘Baby Yoda’, but this lovable creature is called The Child - and now fans can become his protector with this cuddly plush toy, dressed in the cutest little robe ever seen this side of Mos Eisley. Posable arms let kids pretend the Force is within their reach, while a squeeze of the toy’s soft plush body activates character sounds. Includes accessories.

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The Child 6.5in figure features design inspired by the live-action series and several points of articulation for big posable fun. The Child 2.2in collectable figures are inspired by the super-cute character. This 50-year-old adorable creature is many things: cute, curious, hungry, sleepy, Forcesensitive, and one of the galaxy’s most wanted! Fans can start their own collection of this adorable character in poses inspired by iconic scenes from the liveaction series. With six figures to choose from, kids and fans can collect figures featuring fun poses such as sipping soup and blanket wrapped, hold me and ball toy, and froggy snack and force moment.  Finally, collectors will want to add the Star Wars: The Black Series The Child figure to their collection. The 1.12in figure is styled to look like The Child, with premium detail and multiple points of articulation. Includes figure, bone broth bowl, toy knob and Sorgan frog.

Did you know? The Mane 6 has been given a makeover in Hasbro’s latest expansion for My Little Pony. My Little Pony: Pony Life is a new animated series produced by Hasbro’s Allspark Animation, and launching in 2020.  Pinkie Pie and other familiar MLP characters will face new adventures with an overhauled visual style inspired by ‘chibi’ illustration – cute characters with oversized heads and expressive eyes.  “Funnier, sweeter and warmer than ever,” Samantha Lomow, president, Hasbro Entertainment Brands, says the series is “inspired by our fans who are looking for more ways to experience their favourite characters from the My Little Pony world.’’ My Little Pony: Pony Life looks at the funny side of friendship and centres on Sugarcube Corner, a home away from home for the ponies. Episodes feature hilarious ‘slice of life’ storylines that modern kids can relate to, with magical twists including a secret source of potions the Pinkie keeps stowed behind the bakery counter until they’re needed. Autumn will see a new toy range including the Magical Mane Rarity Figure, 6.5-inch figures with hairstyling accessories, and smaller 3in figures in the Potion Ponies line, packaged in tiny bottles alongside four surprise accessories. Special features of the range include magical growing hair, colour reveal hair and additional surprises. Content and product will be available from autumn 2020 across the UK.

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Continuing to build the hugely successful heritage within the creative play category, the 2020 portfolio boasts more than 30 new and refreshed producat lines. Gemex magically sets from gel to gems so you can create cool, one-of-a-kind accessories including rings, necklaces, bracelets, hair clips, headbands and much more. Decorate, shine the magic light and then wear your Gemex creation in minutes. The magic formula is non-toxic and allows you to create something extra special with guaranteed results. The hugely successful Blopens range is being extended to feature new Fashion Designer, Activity Workshops, Unicorn and Fantasy themes at key price points. Blow into the Blopens and watch your drawings appear with amazing airbrush effects! Love rainbows? Create a world of colour with Rainbow Brush – the world’s first patented rainbow maker. The Rainbow Brush markers deliver vivid colours, which blend seamlessly together. Simply pop open the cap of your favourite colours, snap the pens together and draw. You’ll get beautiful, bright colours that blend like magic. Go dotty with Pixelo. Create vibrant, colourful artwork with incredible dotted effects. This electronic pen is very simple to use. Just choose the marker that you wish to use and insert it in your Pixelo pen, turn it on and you are ready t create super satisfying dot-filled pictures. Frozen II fans will be spoilt for choice with the selection of craft kits based on the blockbuster film. Make a magical My Light-Up Glitter Globe; keep your secrets safe in the Frozen II Secret

Diary; make your very own Frozen themed accessories with the My Light-Up Jewellery kit and create fantastic pictures with airbrush effects using the Frozen II Blopens Activity set. Glowpad also returns with a special Frozen II version. Draw onto your Glowpad using the two Neon marker pens to create your favourite Frozen II characters. Switch on to see your pictures glow and transform, with seven light settings including a colour change light show. Foodie Roos – the plush characters that look, feel and smell just like their favourite foods – are back for Series 2, with all new flavours and Food Trucks. Series 2 Foodie Roos are each contained in a super-cute Food Truck Playset, which you can decorate with stickers. The Tweet Beats are here to rock your world! Tweet Beats love music and they all have their own style and sound. Place a Tweet Beat in the tree on one of the four branches and right away you’ll hear music. Each Tweet Beat has their own beat, bass, melody and vocal in their own music style. By combining the Tweet Beats you can create your own songs. Switch birds to make the most beautiful Tweet Beat combinations and listen to the coolest music. Following the success of brands such as Soggy Doggy and Bank Attack, John Adams’ range of IDEAL games continues to grow in strength and volume with new additions such as Windy Knickers! The forecast shows strong gusts and granny’s grip will be tested in the Windy Kickers game. Don’t let granny get her knickers in a twist! Help granny hang out her washing, but if you roll a storm the washing line spins in the tornado and granny loses her clothes. Can you hold your nerve (and your stare)? In the World Series Stare Off Official Game, players go eye-to-eye in this tournament-style knockout. Every match is the best of three Stare Offs to determine who is the champion. Family favourite Rummikub – the fun numbers

game that brings people together, celebrates its 70th anniversary. With a whole host of celebrity fans and photos shared all over social media, it’s no surprise that Rummikub is a game that has stood the test of time. The world’s no.1 puzzle and pop culture icon, Rubik’s, also has reason to celebrate – it’s 40 years since Rubik’s was named ‘Toy of the Year’ and went on sale to the mass market. To mark this incredible occasion, a new 3x3 Metallic Anniversary Cube is being introduced. The Anniversary Cube is just as mind-boggling as the Classic 3x3, with a magnificent metallic finish. Erno Rubik, the creator of the original Rubik’s Cube, has also designed a new brainteaser puzzle to celebrate the 40th anniversary! The Pyramid will be just as challenging as the 2x2 Cube and is perfect for Rubik’s fans in the anniversary year. All key new launches will benefit from TV, VOD and digital advertising as well as full PR, influencer and social media plans.

40

Number of years since Rubik’s was named Toy of the Year.

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Siso set for second year of success SISO TOYS UK 01620 674 778 sales@sisotoys.co.uk Siso Toys UK had a successful first year in 2019 as it launched its muchanticipated Toy Story RC line and successfully took over the distribution of Masha & The Bear, which at time of writing was up 35 per cent on NPD YTD. 2020 is shaping up to be an exciting year for the new subsidiary of the Simba Dickie Group as it will be the business’ first full year of trading since it set up in May 2018. With the acquisition of Jada Toys and new licences secured, Siso Toys is getting ready to unveil its new ranges at Toy Fair. Siso Toys has signed a licensing agreement with Disney to distribute a massive collection of Disney plush from April. The range includes all of Disney’s properties including Frozen II, Winnie The Pooh, Toy Story, Princess, Dumbo, Lion King, Classics, Minnie and Micky and more. Moving onto pre-school, 44 Cats is the hit animated show from Rainbow that airs on

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Nick Jr and free to air on Pop. With prime scheduling, the viewership has been building each month and the show is consistently ranking as a top five pre-school show. 44 Cats also premiered on Netflix in December 2019 with the first full season of 52 episodes available on the streaming platform, along with content on the brand’s YouTube channel. With four airing and viewing platforms in place, Siso Toys will launch the toy range in February 2020 to massive demand, with fans wanting to get their hands on their favourite 44 Cats characters! The launch range includes collectables, figures, playsets and plush. The AW20 range will expand into larger playsets, vehicles and musical roleplay. Siso Toys will be supporting 44 Cats with an extensive

marketing plan comprising TV, YouTube, influencers, digital and PR activity. Siso will also be partnering with retailers on bespoke activity to drive sell-through. Masha and The Bear has delivered yet another year of impressive sales for Siso as the brand is up 35 per cent YOY according to NPD. Masha has had another strong year at retail with Siso expanding upon 2018 with more major retailers on board – The Entertainer, Smyths, Argos and Shop Direct as well as Amazon. Siso had invested in a full always-on marketing campaign in 2019 that saw great sell-through with retailers. The 2020 line-up will offer new interactive Masha dolls and Bear plush as well as all-new playsets and collectables for Masha fans. Following on from the acquisition of Jada Toys by the Simba Dickie Group in January 2018, Siso Toys will have a wide array of best-selling Jada Toys items from popular licences including Marvel, DC, Fast & Furious, Stranger Things and Harry Potter as part of the Hollywood Rides line. The Fast & Furious franchise has generated almost $6bn at the box office, including this year’s smash hit, Hobbs and Shaw. Jada Toys has developed a strong Fast & Furious die-cast range including all of the popular cars from across the eightfilm franchise. 2020 will see Siso introduce new additions from Hobbs & Shaw and Fast 9 as well as offering firm favourites such as Domenic Torreto’s Dodge Charger and Brian’s

Did you know? The Fast & Furious franchise has

generated almost $6bn at the box office, and Jada Toys has developed a strong Fast & Furious die-cast range including all of the popular cars from across the eight-film franchise. For 2020 look out for new additions from Hobbs & Shaw and Fast 9 as well as Domenic Torreto’s Dodge. 88

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Guess what… The Chi Chi Poo Poo Puppy is just like a real dog – take it for a walk and it will take a poo!

Nissan Skyline. The die-cast cars come in 1:24 scale and also available are 1:32 scale cars. Batman is celebrating his 80th birthday and Siso Toys will be selling a range of 1:32 scale Batmobile cars. Bat-Fans will really love the 1:24 scale Batmobiles as they also come with a mini Batman figure. The range includes the Batman mobiles from Batman 1989, Batman Forever and The Dark Knight. Harry Potter is also included, with fans loving the 1:24 scale 1995 Ford Anglia, which also comes with a Harry Potter mini figure. With an ever-growing licensing roster, the Hollywood Rides is shaping up to be an impressive, ever-expanding range for Siso. Moving onto girls, Simba Dickie Group secured the licence for Hello Kitty, and will be catering to the Glitter craze with cute Hello Kitty stretch slime. Available in pink, rose and turquoise, the slime has a unique texture, is formable slime and it can stretch! Girls will also love the shake and make Hello Kitty slime to create pink glitter slime. The tub has a Hello Kitty lid and comes with the powder to make the slime. Siso also has plush covered with an all-new range of plush Hello Kitty items. First up are an assortment of 4 20cm Hello Kitty plushies in different outfits and themes. Next up are the 30cm Hello Kitty animal onesie, with Hello Kitty wearing an animal themed onesie. The Hello Kitty range will be available from February 2020. Next up in girls is Chi Chi Love, Simba’s own IP. The Chi Chi Poo Poo Puppy is set to be an absolute favourite for girls. Chi Chi comes with her leash, doggy treats and a poo bag. Girls can use the dough to make Chi Chi some dog cookies and then feed her. They can take Chi Chi for a walk, and when it’s time to go, Chi Chi will take a poo! Don’t forget to pick it up and put it in the bin! Supported with a TV driver, Chi Chi Poo Poo Puppy will be a popular girls’ item for first half 2020 and will be available from February. Sticking with Simba’s own IP, Siso will also be entering the infant market with the ABC infant range. Siso aims to deliver strong margin

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to retailers for great-quality infant items. The range includes teethers, rattles, shape sorters and interactive toys including a toddlers’ first tablet, first animal piano that plays animal sounds, and a toddlers’ first smart phone. The range will be available from February. Boys and kidult collectors will love Siso Toys UK Majorette range of die-cast vehicles and playsets. The Majorette range is highly detailed, with die-cast cars boasting opening doors, suspension, transparent frontlights and interiors. Die-cast are in 3in scale and boast a roster of strong and deep licensing portfolio of cars including Mercedes, Lamborghini, Audi, BMW and many more. There are different themes and sets that collectors will enjoy. With the Creatix Playsets in particular being great sellers in 2019, Siso will build upon that to offer a greater selection of playsets as well as focusing on key die-cast themes and ranges, which includes an impressive Porsche diecast theme for 2020. Formula E has also been signed up as a licence with a range of die-cast race cars and RC available. Siso’s Playlife range includes Jeeps, trucks, and ATVs that include a mini articulated figure based on a captivating adventure/ camping theme. Finally, Toy Story 4 was a major success for Siso Toys, with the property up 450% on NPD. The 1:24 scale Woody and Buzz were top sellers, as was the RC Forky, which was constantly selling out! The core Toy Story range will be on

display and available to take advantage of post movie year. Siso has a few other surprises up its sleeve and will unveil these at Toy Fair!

"Our Disney plush range is massive and we have so much for SS20 and really fun lines for AW20. At Toy Fair, we’ll really be showing just a taste of what we have available" Mayur Pattni, UK Marketing Manager

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RAVENSBURGER 01869 363 800 www.ravensburger.com 2019 saw another year of growth for Ravensburger and the company is set to go from strength to strength once again in the year ahead. Ravensburger will showcase more than 200 new products across the breadth of its portfolio at Toy Fair, as well as detailing the extensive marketing plans that will set them top of mind in 2020. A force to be reckoned with in adult puzzles, recent data demonstrated an impressive 17 per cent* growth for Ravensburger in the category. New launches for the coming year include items from popular established artists such as Colin Thompson as well as a wealth of new additions from artists new to the company’s portfolio. Among those is Stuart Cox, whose contemporary style is featured in both 500- and 1000-piece formats.  With 59 per cent share** of the licensed puzzle market, Ravensburger’s children’s puzzle portfolio will be in the spotlight too. Leading licences such as Elmer, Ricky

Zoom, Hey Duggee, The Adventures of Paddington and 44 Cats all join the company’s unrivalled line-up along with further introductions to the Julia Donaldson range. Much-anticipated movies, such as Trolls World Tour, Minions – The Rise of Gru, along with Disney’s Raya and the Last Dragon and Disney Pixar’s Soul and Onward, are also among the new properties on board with Ravensburger for 2020.  Ravensburger is delivering an outstanding performance in the Games category, up 24 per cent YTD***. Kids and family games will be high on the agenda at Toy Fair with popular classic, Labyrinth, reaching new heights in 2020 thanks to the introduction of 3D Labyrinth. As the name suggests, this edition of the hit game sees players navigate their way around the maze at different levels as they seek their treasures. Wannabe mini money moguls should look out for Big Money, a dice game challenging players to roll the dice and create the greatest business empire, deciding what risks to take along the way. New action game Slimy Joe offers edgeof-the-seat excitement as children must rescue the pretty flutterbies from a ravenous carnivorous plant filled with gooey slime.  Ravensburger is proving a force to be reckoned with in the tabletop gaming world, receiving rave reviews for the Disney Villainous collection and recent launch JAWS. The category continues to show growth and Ravensburger will present a selection of new introductions at the show.  Horrified,

featuring Universal Studio’s classic monsters, and Minecraft: Builders & Biomes, will be among the launches set to further cement the company’s position in the strategy game arena.   The award-winning GraviTrax interactive track system has continued to make its mark since launch and new expansions and add-ons for 2020 offer news ways for fans to challenge themselves. Among the raft of new additions to be revealed at Toy Fair is the exciting Zipline Add-on, adding to the gravity sphere action ‘cable car’ style for real wow factor.    A show-stopping first TV commercial for Brio in autumn contributed to double-digit growth for the iconic Scandinavian toy brand. High-tech innovations to be showcased at Toy Fair will see a new dimension of play and interaction building on the success of Smart Tech for the BRIO World. Once again driving the agenda in wooden railway play, Brio’s 2020 offering will capture children’s imaginations like never before. *NPD, October Current month, £, adult puzzles ** NPD, YTD October, £, Puzzles *** NPD YTD, October, £

Did you know? The popular classic game Labyrinth has a new reincarnation in the shape of 3D Labyrinth. 90

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With more than 100 new products being shown at Toy Fair 2020, VTech has plenty of exciting innovations in the pipeline to build on previous success and uphold VTech’s position as the number one infant and toddler manufacturer*. New introductions planned for both SS and AW will keep the VTech Baby range refreshed. The cute Colourful Cuddles is a soft fabric unicorn with lots of style – and wants to be baby’s new best friend! The unicorn’s textured fabrics and light-up tummy will visually stimulate little ones, while textured hooves, soft body and silver horn provide tactile stimulation. Little ones can press the colour-changing light up button on the unicorn’s tummy to hear exciting music, magical songs and fun phrases, which support and encourage language development. Another new edition to the VTech Baby range is the Twist and Spin Lion. The Lion is designed to securely stick to high chairs and other surfaces via a suction cup, so little ones can play without the risk of knocking it over the edge. The Lion and its hoop spin independently of one another, making it great for children’s motor skill development. Spin the hoop’s colourful beads or press the button on top of Lion’s head to hear fun phrases, songs, melodies and sounds, and watch the lion’s nose lights up with the responses! Toot-Toot Drivers will see some new vehicles and two playsets added to the range for SS 20. Little racers will love the new Toot-Toot Drivers 3-in-1 Raceway, rearranging the tracks and create a dual raceway, stunt track or

super raceway to race their vehicles. The 360-degree Loop Track lets little racers spin the race car round and watch it launch and jump round the 360-degree loop, or over the long bridge. It features several track configurations for even more fun!

“Being in the majority of households in the UK, viewership of Netflix is higher among families with children. The content of Toot-Toot Cory Carson will be based on the popular vehicles theme and will have relatable story lines. Combined with the strong heritage of the Toot-Toot brand, we know the show and products will be very popular"

100+ Number of products being shown on the VTech stand.

Rebecca Lazarus, Senior Brand Manager

Smile for the camera! A new addition to the Kidizoom range for AW 2020 puts even more creative control in the hands of mini movie makers. The Kidizoom Studio is a kid-friendly video editing camera with endless possibilities, which has to be seen to be believed!

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Toot-Toot TV VTech has announced the launch of a new, animated pre-school series based on the successful toy line TootToot Drivers. Partnering with global streaming giant, Netflix, Toot-Toot Cory Carson will have a worldwide launch of its first series on 4 January 2020, with subsequent series, shorts and specials planned throughout the year. Netflix has collaborated with Kuku Studios, a team whose credits include popular animated kids’ films such as Ratatoulle, Wall•e, Finding Dory, and Incredibles 2. Targeting children aged 2-plus and their families, Toot-Toot Cory Carson follows the adventures of a kid car named Cory Carson, who has an engine that runs on fun! He’s got an eager and playful spirit that often gets him into challenging, but entertaining forks in the road. Cory and his family live in the town of Bumperton Hills, where there is always someone interesting to talk to and where another adventure is just down the road. The show will feature some other star characters, including Mama and Papa Carson, Chrissy (Cory’s baby sister) and lots of his friends such as Freddie Firetruck and Halle Copter. In autumn/winter 2020, VTech will be launching a range of products based on the show. The six main character vehicles will include Cory Carson and five of his friends, who children will get to know in the show. The interactive, electronic vehicles will feature light-up character face buttons, motion sensors and action buttons that have different effects for each vehicle. These will

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trigger the voices and sounds effects from the characters in the TV series, making them instantly identifiable for children. Little ones will role-play with these alongside the electronic play sets, which will be based on Bumperton Hills environments from the show. Each play set will come with two mini vehicles of favourite characters, which when placed on the play set’s PlayZone location will trigger phrases and sounds from the show. There will be a comprehensive marketing campaign, including TV advertising to support Toot-Toot Cory Carson toy range launch in autumn/ winter 2020. New additions to the Switch & Go Dinos range will also stomp their way onto shelves in 2020. Joining hero products such as Dash the T-Rex, autumn/ winter will see three new Dinos in varying sizes join the collection. Kids can activate exciting transformations with the touch of a remote control, taking these new creatures from fearsome dinosaurs to cool vehicles and even robots. Great sound effects roar from the toys depending on which mode they are in. Sure to stomp their way to success in 2020. *(NPD Sterling Jan 2018 – Oct 2019)

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When it comes to plush, Posh Paws offers a wealth of opportunities for retailers, with licensed collections featuring key characters from both the big and small screens. From the smash-hit animated comedy and musical adventure, the Trolls are back in Trolls 2 World Tour. Fans can get ready for Poppy and Branch to discover the six different troll tribes scattered across the lands, as they attempt to unite the trolls and save the diverse melodies from becoming extinct! To celebrate the film’s release, Posh Paws’ collection of highly detailed, soft and cuddly plush toys includes Poppy, Tiny Diamond, Branch and Cooper in a variety of sizes and price points. 2020 also marks 10 years since the Minions first graced our screens, and now everyone’s favourite yellow henchmen are back in Minions 2 – The Rise of Gru! Prepare to pick up where Minions left off, and watch how Gru rises through the ranks of villainy with his faithful followers. In line with the film, Posh Paws has created cute, soft and cuddly renditions of the three main minion characters: familiar faces Kevin and Bob, alongside Otto, the newest member of the crew. As the cuddliest and softest Minions yet, every Minions fan should have at least one of their own!

Making its debut at Toy Fair is Ragtales, a beautiful collection of British-designed toys. Each product is made with gorgeous handpicked fabrics, the softest velour and hand-knitted clothing, all presented in distinctive, quality packaging. The Ragtales collection offers a variety of toys, from baby ranges to ragdolls, teddy bears to wooden toys, all centred on the cutest animal characters that are best of friends and love to tell a story. Another new collection to consider comes from the YouTube and TV sensation Sunny Bunnies, the brightest of characters that spread fun and laughter wherever they go. This mischievous collection of soft and fluffy toys includes a variety of different sizes and features, including small slammers, that when thrown give out their infectious laugh, medium sized, which giggle and wiggle, and the large bunnies which giggle and hop. The collection includes all five fluffy Sunny Bunnies: Turbo, Big Boo, Shiny, Iris and Hopper.

Meet the Sunny Bunnies Posh Paws has brought YouTube and TV sensation Sunny Bunnies to life with a new collection of fluffy toys. The range features all five of the fluffy characters: Turbo, Big Boo, Shiny, Iris and Hopper.

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Big Potato Games is back for another year at London Toy Fair, fully equipped with a brightly coloured stand and bundle of brand-new party games for visitors to test out. This year, two games in particular will be in the spotlight — one with another well-known licence, and one featuring some lovely farmyard friends. Last year, Big Potato’s blast from the past was The Blockbuster Game, but this year it’s moved from movies to music with a smashhit party game: Top of the Pops. Just like Blockbuster, this is a party game where players assemble a superstar team for a two-round

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showdown. Kick things off with a quick-fire buzzer battle, then race to collect an artist from all eight categories by describing, humming and kazooing them for your teammates to guess. The more they get right, the more records you’ll collect – and the closer you’ll get to hitting the number one spot and winning the game. From Blink-182 to Blondie, this game has something for absolutely everyone, and the best part is, players don’t have to be a pop culture know-it-all to play. All they need is to have heard a couple of songs, be aware of a few famous bands, and be willing to test their kazoo skills in front of friends and family. The next party game on the list is Herd Mentality, another new arrival for 2020. This is a family party game with one simple, black and white mission: write down the same answer as everyone else. The game begins with a random prompt, such as ‘Name the largest fruit you could fit in your mouth’, ‘Write down a noise an animal makes’ or ‘Name a food with a hole in it’.

Next, everyone secretly writes down an answer. If your answer is part of the majority, you can take a friendly cow from the pen in the middle of the table and add it to your herd. But beware: not all cows are good news. If your answer is the odd one out, you’ll need to pick up the Pink Cow and your herd will be worthless – until you manage to pass it on to another player! It’s an all-out race to collect eight cows and declare yourself the farmyard champion. Easy to learn and quick to play, it works great with children and adults alike. Just be prepared – some of the answers your loved ones write down might not be what you expected. So, if Top of the Pops sounds like music to your ears and you’d be ‘udderly’ disappointed to miss out on Herd Mentality, head over to Big Potato Games to check them out.

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0121 748 8000 www.mvsports.co.uk MV has seen rapid growth this year with its best range ever of licensed and non-licensed wheeled toys. The highly-anticipated sequel Trolls 2 comes to cinemas in March, and MV will be supporting with a range of brightly coloured scooters, skates and bikes. Trolls Tepee is vibrantly coloured with Poppy and Branch character art, integrated floor and tie-back front doors; a perfect little den to hide away in. There’s also a special Trolls Funky hair range; fixed inline scooter with funky vibrant hair stem wrap and PVC glitter wheels; Inline skates with funky multi-coloured liner and sparkly glitter wheels; and to complete the funky hair range two bikes, with funky vibrant hair saddle cover and crash pad. These funky products will get you dancing to the beat on Trolls World Tour. Minions are back in summer 2020 with a

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into Toy Fair, with moulded 3D plaque on a tri-scooter and bike. The beloved Bing joins MV’s preschool licences with fun colour graphics on a range of scooters, bikes and ride-ons. Evergreen properties Batman, Peppa, Disney Princess and Paw Patrol are guaranteed

Did you know? The Nerf Blaster Inline scooter has a Mini Nerf blaster attached to the handlebars, which easily clips off, and a dart holder on the stem of the scooter, so kids can quickly be fully loaded and ready for action!

whole new movie, Minions The Rise of Gru. MV Sports will be supporting this with the best Minions range ever! Minions 3 in 1 Scootin Suitcase has three modes – scooter, carry case and trolley – with an adjustable handlebar height and large capacity case with secure straps and storage pocket, you can pack up and scoot on to your next adventure. The Minion 6v battery-operated ride-on with moulded Minion features at the front, lights and sounds, is the ultimate Minion ride-on. No range would be complete without the Be-Do scooter, which features the famous ‘be-do, be-do’ sounds from the very first Despicable Me film. With integrated flashing lights in the deck, kids can race to the rescue just like their beloved Minions. Other new licences for 2020, include Ricky Zoom and Bing. Ricky Zoom will be varooming

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customer favourites. MV also now has the biggest Disney portfolio including Frozen and Spiderman. The older boys category sees an expansion with Nerf and Nickelodeon Slime. Nerf blasters are as popular as ever and now you can scope out targets on the move with the new Nerf Blaster Inline scooter. Featuring a Mini Nerf blaster attached to the handlebars, which easily clips off, and a dart holder on the stem of the scooter, kids can quickly be fully loaded and ready for action. Decorated with cool iconic Nerf graphics. Oozing its way in to 2020

is the new Nickelodeon Slime Inline scooter and 14-inch bike. Both include a slime backpack blaster, which can be easily filled with specially formulated powdered slime mix and mounted on the scooter or bike, and then you’re all ready for slime time! Following a successful first year for MV’s premium scooter range uMoVe, it will be expanding the range in 2020 to include sparkle, sequin and camo print models. uMoVe sparkle is a highly decorated scooter of desire with a twinkly glitter finish on the anodised stem, a glitter grip tape and glitter LED wheels. The new uMoVe camo range is emblazoned with bright colourful camouflage prints in a range of colours. uMoVe Sequin scooters are bedecked with beautiful reversible sequin stem wraps and glitter finishes on the grip tape and wheels. MV is also introducing an entry-level premium lithium scooters into the range with integrated flashing lights in the deck and wheels, the scooter has three modes for beginner, learner and advanced, perfect as a first electric scooter. Kickmaster is still hitting all the targets with the comprehensive and core range of balls, goals and football sets. The innovative Soccer Arcade is the ultimate goal for practising your chipping and target skills while incorporating a regular-sized goal at the rear. The innovative new Soccer Box is a multi-faceted training aid incorporating a mini football goal, rebounder, chipping trainer, target shot and additional goal. The compact design of the Soccer Box can be folded for easy storage. Hedstrom Play expands the Hedstrom brand with FSC wooden sandpits and outdoor play. The Stunted range of stunt scooters will have a complete design refresh for 2020.

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Magic Box Toys, the collectable toy specialists behind Star Monsters, Zomlings and SuperZings and MojiPops, is readying a fifth series of SuperZings, plus the launch of new series for MojiPops. Hitting shelves on 24 January 2020, following the success of the first four series, SuperZings continues to evolve for series 5 with innovative new additions to the line-up. SuperZings series 5 maintains the popular hero vs villain format of the previous series, reimagining everyday objects and food as collectable characters. SuperZings have been given Flying Powers for the new series, so not only are there 80 new characters to collect – as well as rare and ultra-rare finds – the range now includes Aerowagons and Skyracers, the chosen modes of transport for the new characters. There are eight of each to collect , and they can all be joined together. The great value starter pack returns for Series 5, including exclusive items and a collectable keyring, and the Megapack is a great money saver, offering four characters plus an Aerowagon. Following in the footsteps of previous series, the 2020 launch will also see an exciting toy offering as part of the line-up. Bank Assault includes a fun ‘detonating’ safe and two vehicles, which can shoot weapons at any enemies. Fire Strike is a firefighter playset

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including fire and water vehicles. The ever popular four-pack and 10-pack blister formats continue. MojiPops are made up of everyday objects brought to life as unique, fun-loving characters with an array of colourful emotions based on popular emoticons. From an ice cream to a cactus, a television to a pillow, each blind-bagged character has a removeable double-sided face: flip it over to switch between emoticon-based expressions depicting a huge variety of sentiments, or even swap faces completely with another character in the collection! Children can switch their character’s mood from sleepy to happy, sad to cool. New for January 2020 is the MojiPops Party Series – a brand new collection of 90plus characters with different themes, from gardeners and foodies to cuties, crafties and more – all with a special finish in either gold, pearl or glitter. There are also a six pearlised characters to collect alongside the exclusive and rare Poppy, who is the queen of the party! To add to the Party collection, several playsets are available. The 12 Club Room sets for each theme have interchangeable speech bubbles. Club House Sets are six themed houses which can be opened out to create a dancefloor for MojiPops – all of which can be stacked together to create

the ultimate Moji Club. The popular I Love playsets see new themes added for 2020 including I Love Food Truck and I Love Sunny Beach. Value packs also continue with a Megapack, a Starter pack which includes an activity guide, and blister packs containing exclusive characters.

Fact! SuperZings Series 5 introduces new Aerowagon and Skyracer vehicles to collect, which can be joined together for a richer play experience.

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Wilton Bradley will expand upon a number of winning formulas for 2020 and introduce some exciting new subbrands to the Toyrific portfolio. The Monster Smash-Ups range of all-

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exploding trucks has been a successful product over recent years, giving ki ds the chance to race, smash, eject and rebuild incredible monster trucks. This year the range expands with the introduction of

the Monster Smash-Up Carnage models, a new selection of trucks including two new, smaller models, intended for younger smash and crash enthusiasts and smaller arenas. New to the Toyrific brand this year is The Playhouse sub-brand, which introduces a collection of interactive toys imitating everyday items used by grown-ups â&#x20AC;&#x201C; including, for 2020, a range of kitchen role-play items. The Little Sous Chef Kitchen is packed with features found in any grown-upâ&#x20AC;&#x2122;s kitchen. Featuring a microwave,

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oven and hobs, removable sink, two wooden pans and three stainless steel utensils, this kitchen creates the perfect role-playing experience for littles ones who love copying their parents. The kitchen range doesn’t end there; the Mucky Mud Kitchen and the Marvellous Mud Kitchen also join the Playhouse range, allowing kids to get stuck in and explore hands-on play and learning. Wilton Bradley’s arts and crafts collection is also expanding with the Sew Amazing and Knitting Circle sub-brands, plus new additions to the Made It range. The award-winning Made It range encourages kids to express their imaginative and creative side in many different ways. Yarn Animals kits are a unique concept which allow children to use any colour combination they wish to create the wildest design possible on a variety of animal templates – including, of course, a unicorn and llama! Three brand-new marbling kits are new to the range this year, including a photo frame, a canvas and a paint kit, which again gives kids complete control to create their own unique designs. A great gift idea, this collection encourages kids’ creative side, helping them develop into little craft experts. Also new for this year is Nadiya – Bake Me a Story, comprising three boxed baking kits inspired by Great British Bake Off winner Nadia Hussain. The Simple Baking Set includes utensils and cupcake moulds, and the Deluxe Baking Set includes a rolling pin, utensils, cupcake moulds and recipes. Meanwhile the Savoury Cooking Set will introduce young chefs to a variety of tasty dishes with a chopping board, bowl, utensils and recipes.

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Nadiya cooks up Toy fair visit Great British Bake Off winner Nadiay Hussain will visit the Wilton Bradley stand at Toy Fair. Since winning the sixth series of the TV series, Nadiya has gone on to release bestselling books, star in multiple TV shows and made her way around the UK as part of her ‘Finding My Voice’ tour. A new partnership with Wilton Bradley will see the release of kids cooking and baking sets under the Nadiya brand, due to come to market for AW20. Featuring a host of colourful baking and cooking utensils for kids, each set comes with easy-to-follow recipe cards created by Nadiya from her bestselling ‘Bake me a story’ cookbook perfect for creating tasty and delicious kitchen creations! Working closely with Wilton Bradley, the GBBO winner has been closely involved in all stages of product development from concept creation to final designs. Nadiya commented “I love to cook with my family, and I am a true believer in involving children in cooking from a young age; teaching them a valuable skill while enjoying some family time together. I am proud of what we have created with these sets and am excited to think that they may encourage more children start their cookery journey.” Nadiya will also be working with Wilton Bradley to promote the new range to her fans, including posting videos on social media to her followers. Nadiya’s own plans for 2020 are under wraps at the moment but it’s highly likely that she will be back on our screens, publishing new books and involved in a range of live events. Finding My Voice and My Monster and Me paperback books will be published in April 2020.

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The full package TnP talks to Ross Bradley, International Business Director at Wilton Bradley, about how the company designs, develops, distributes and markets its consumer products With an enviable head office location in Devon, it would be easy to assume that Wilton Bradley is a small company operating on a small scale – but we know this is the furthest thing from the truth! Can you give us an idea of the current scale of the operation? Wilton Bradley specialises in the design, development, distribution and marketing of consumer products in the toy and outdoor leisure markets. We supply our own brands and products to a broad range of customers from independent and multi-national retailers to distributors. We also design, develop and manufacture OEM products for other brand owners. While product design and development are at the heart of what we do, we also distribute a select number of marketleading brands in the UK. We are proud of the fact that next year will mark 25 years of working as Bestway’s UK office, one of the world’s leading inflatable/leisure brands.  In recent years we’ve seen exceptional growth in both our domestic and international business. Today we supply a range of more than 4,000 products to more than 30 countries, employing 125 people in the UK and Hong Kong. We were recently recognised in the London Stock Exchange Group’s Report: ‘1000 Companies to Inspire Britain’. This report acknowledges the fastest-growing businesses across sectors and regions that have achieved ‘significant performance not only in consistent YOY revenue growth but also against sector peers’. How has the team at Wilton Bradley developed over the years? It might sound like a cliché but the people that work here really are a key feature of

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“We were recently recognised in the London Stock Exchange Group’s Report: 1000 Companies to Inspire Britain”

our success over recent and future years. We have a strong mix of youth and experience. Although we are not based in London, there’s still a fantastic pool of talent in the South West and we work closely with local universities offering a number of graduate or work placement positions each year in our design, buying and finance teams. Some of our bestselling products of recent years have been developed with students from Bournemouth University. At the same time as bringing in exciting new talents, we’ve also added some wellknown and experienced industry people to our team. Laetitia Westerman has recently joined as Head of International Sales and brings a wealth of experience in the international toy industry, having worked with distributors and retailers worldwide, and Scott Decker has joined the buying

department, bringing with him many years of experience in the wheeled toy market. Are you able to tailor your service to customers who have different requirements? If so, how? Many of our customers value the flexibility that we offer when it comes to product selection. Because of our strength in product design and sourcing, we can provide a range of options, these include buying our own finished products or working on joint projects from concept to delivery in the customer’s own brand. We offer our customers a method of supply that best suits their business from FOB, DDP container delivery, domestic trade supply to drop ship. We also carry domestic inventory in our 100,000 sq. ft. warehouse facility in the UK.


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We’ve always had extremely high standards when it comes to compliance and quality control. We have strict processes in place for vendor selection, product certification and QA, with a compliance team that spans across both the UK and Hong Kong. In short, we offer the full package, great products, flexible supply, marketing campaigns to drive sell through and aftersales to ensure consumer satisfaction, all with a strong customer focus. One thing people may not know about Wilton Bradley is all the departments and facilities you have in-house. You design your own products with 3D design facilities, you have a photography studio, customer service team, compliance team, sales team and more at your large Exeter headquarters. What are the advantages of being able to all this in-house and how does this help your customers? Our in-house departments and facilities including 3D design, photography studios and a customer service team support the entire day-to-day running of the company as well as the overall buying process for all customers. These in-house facilities allow us to deliver consistency, quality and faster innovation, saving on both time and money on external resources and agencies. This allows us to pass these savings on to our customers. Our in-house team design and develop innovative new products for our own brands, as well as helping retailers to conceptualise their own product ideas. Starting with the product – our design team ensures that the packaging is eye-catching, appealing and communicates the USPs. Our inhouse photographers, videographer and copywriters produce quality product content and make sure it is easily accessible for our customers to use. Our design and marketing teams create eye-catching packaging, POS and FSDUs, which helps products to stand out in store. We invest in brand marketing campaigns to drive demand and awareness for our

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“Our in-house team design and develop innovative new products for our own brands, as well as helping retailers to conceptualise their own product ideas”

products as well as working together with customers on specific marketing campaigns. Finally, our aftersales team make sure that the customer is satisfied and supported with their purchase, helping to avoid returns for retailers. The Wilton Bradley portfolio includes some popular properties (such as Bake Me a Story; X Factor and VW). How important is it for you to be able to offer licensed products? Although it still only represents a small proportion of our overall business, licensed products have been a success for us over the past few years, growing steadily year on year. Signing licensing agreements with Volkswagen, X Factor and new for this year, Nadiya Hussain, has resulted in creating products with instantly recognisable properties with great reputations, which creates a positive reputation for both our products and our brands. Our X Factor partnership has produced best-selling and award-winning lines and this season we are adding more innovative new products within this range. The Karaoke Disco Cube has a unique, eyecatching and retro design and is the first of its kind to come with two microphones. Then the X Factor Microphone Speaker XF1S is a progression from the current XF1 Speaker with all the same fun features just at a more compact size. This year also sees the re-branding of our entire licensed electric ride-ons

category under our new brand ‘Vroom’. This category has performed strongly for us over the past three years and we are excited to relaunch the range under its own dedicated brand, which will allow us to build brand awareness. We are also thrilled to be working with the iconic Volkswagen brand to create a unique and stylish range, which both consumers and VW enthusiasts will love – don’t miss the scale replica kids pop-up play tent. Finally, new for this year is our partnership with Nadiya Hussain: Bake me a Story, inviting little ones to get creative with their cooking and baking skills. Including a host of baking and cooking tools made for kids, each set comes with easy-to-follow recipe cards created by Nadiya – perfect for making some tasty and delicious kitchen creations! What is the Wilton Bradley five-year goal? What do you hope to achieve in this time? While we’ve built our reputation on having strong summer ranges and this will always be a fundamental part of our business, we’re also very focused on our Q4 product development to create more new, unique and/or exclusive products. One of the biggest areas of growth we are seeing is in the wheeled toys category, with our Xootz brand and our range of licensed e-ride-ons. We will continue to develop more innovative and unique products in these ranges. This year we also celebrate our fifth year of having an office and showroom in Hong Kong, which helps us to serve our global customer base and enhances our sourcing capabilities. Since opening our Hong Kong showroom, international business has seen significant YOY growth and now represents more than 20 per cent of our group turnover. Throughout the next five years international business will continue to be a priority for us and in conjunction with this we will be refitting our Hong Kong showroom, which is an essential part of our international success and reaching out to new customers.

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Give little ones screenless storytime this Christmas

2 © Disney

3 5

1

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1

Red Starter Set RRP £69.95 includes Toniebox, Creative-Tonie and charging station

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Father Christmas Creative-Tonie RRP £11.99

3

The Snowman and The Snowdog RRP £14.99

4

Christmas Songs and Carols RRP £14.99

5

The Jungle Book RRP £14.99

6

The Lion King RRP £14.99

You can find more information on the Toniebox a little later in the magazine and on tonies.com.


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our customers. This is extra important in the toy industry where children’s safety is at risk.

0131 466 9249 www.snapdragon-ip.com

How do you adapt to the requirements and scales of different companies? No two businesses face exactly the same issues in terms of online brand threats. As such we offer extremely flexible and diverse solutions tailored to each and every client’s needs. Our experts are on hand to support clients in selecting the service that suit their budget and priorities. Clients can consult with us at any time to find the solution to their specific issue and we also offer a free brand risk assessment to determine the online threat to any brand.

SnapDragon provides software-led online services to help protect brands, remove counterfeits and provide brand intelligence for IP owners and licensees to help reduce illicit sales across the web, from ecommerce marketplaces to social media – and everywhere in-between. TnP caught up with Mary Kernohan, Head of Business Development, to learn more… Just how damaging can counterfeit goods be for the global toys and games market? Last year, the European Commission reported that in 2017, around 3.5 million counterfeit toys with an estimated value of around 21 million were seized at EU borders. The fallout of counterfeiting on the toy industry is massive, with losses currently topping around 1.4 billion across the European Union alone. Who’s most at risk from this sort of criminal activity? If, like most toy enterprises, you invest in creating high-quality, safe products that meet the high regulatory standards set by the industry, then a flood of fake products across the online marketplace can be devastating - not only from a financial point of view, but from a safety standpoint as well. Having dangerous items on sale that could end up in the hands of unsuspecting

Did you know?

parents and children not only means a lot of sleepless nights, it will also very likely dent your business. How can you support your clients? SnapDragon exists to add value to brands. We support our clients to do this in three keyways. Protecting revenues through eliminating illicit sales, helping maximise revenues and ensuring our clients’ hard work translates into their profits. Protecting reputation by defending against the misrepresentation of clients’ brands that counterfeits and infringements bring. And safeguarding consumers from substandard, faulty and dangerous fakes online to protect

SnapDragon was named one of Scotland’s Top Tech 50 and Scottish Company of the Year at the Scottish Women’s awards. 108

Why should toy manufacturers seek support from SnapDragon over other companies offering similar services? While we are not alone in what we do, we believe we are unique in our story and in our passion for helping brands fightback against fakes. When our founder’s baby product was counterfeited, she was incensed by the threat the fakes put her business, and children, under. Unable to afford the fees that went with online brand protection – at the time dominated by expensive legal fees and luxury brands – she successfully fought back with the help of her friends and colleagues. Out of this fight SnapDragon was born, and now we bring unrivalled passion, tenacity and affordability to protect small and big brands across the globe. Why should people come and visit you at Toy Fair 2020? We look forward to meeting old friends and new, hearing about the latest products and meeting anyone interested in a confidential chat about their business. Many brands don’t realise their IP is being infringed, or the full extent of the problem. Chipping away at the iceberg makes it melt faster, so whatever the issue we welcome you to the stand.

tnp.media


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Keel is furthering its commitment to sustainable plastic use this year with an entirely new breed of cuddly toy. Thirty years ago, a recycled plastic bottle was a spaceship put together with sticky back plastic as directed by the beloved Blue Peter. But today, single-use plastic and disposable bottles have become one of the biggest topics fuelling the debate for wider use of recycled polyester. Recycled polyester, also known as rPET, is obtained by melting down existing plastic and re-spinning it into new polyester fibre. This process uses 59 per cent less energy to produce than virgin polyester. Just to give an example, 16 water bottles will produce enough fibre to make a 30cm toy. While much attention is given

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to rPET made from plastic bottles and containers thrown away by consumers, in reality polyethylene terephthalate can be recycled from both post-industrial and post-consumer input materials. Keel is proud to have already phased in the use of 100 per cent recycled polyester stuffing in all its toys. The next step was to design a fully sustainable rangeâ&#x20AC;Ś Introducing Keeleco: the brand-new, 100 per cent recycled range from Keel Toys. These eco-friendly toys are manufactured and stuffed with 100 per cent recycled polyester from plastic waste. Weighted with recycled glass beads, these floppy toys have been designed for hugging by a loving new friend. Traditional glass eyes have been replaced with cotton embroidered eyes, lending a unique and playful character to these eco-friendly soft toys. The Keel Toy icon on all toys is now formed from FSC cardboard, saving plastic on the millions of toys the company sells each year, and even the sewn-in label is sustainable cotton. All toys are manufactured in an ICTI ethically audited factory. Keeleco features endangered animals from the four corners of the world, including turtles, sloths, tigers, snow leopards, pandas, blue whales, great apes and polar bears, to name just a few. For eco-awareness, the range will be clearly labelled with the sustainable message and offered with a variety of retail solutions. The eco range is being extended into your favourite seasonal friends for a sustainable Christmas!

Keel Toysâ&#x20AC;&#x2122; signature ranges of Puppies and Wild Animals are being further extended with the introduction of a new Corgi, Dalmatian and new Laying Jungle Cats. All feature the baby eye, which just begs consumers to pick them and give them a squeeze.

Fact! A new range of dressed, super cute soft toy characters will debut at the show. Be among the first to see the pastel-coloured toys on the Keel stand.

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AND INTRODUCING

VISIT US AT LONDON TOY FAIR! STAND NUMBER: E130 THE LARGEST LICENSE PORTFOLIO IN THE INDUSTRY! For any queries please contact us via email at orderseu@funko.com FunkoEurope

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Caped Crusader drives into action SPIN MASTER

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01628 535 000 www.spinmaster.com Spin Master is looking forward to a busy year ahead starting with plenty of excitement at Toy Fair! Batman is set to make his mark, and visitors to Spin Master will be treated to the chance to get up close to the real-life Batmobile used in the blockbuster movies – and don’t be surprised if the caped Crusader puts in an appearance to keep an eye on his pride and joy! Look out for the show-stopping display as Spin Master takes over the café area at the back of the hall.   Standout toys from the new Spin Master 2020 range include the 2 in 1 Batmobile and Batboat, deluxe 12 inch Batman Figure with Rapid Change Utility Belt, plus the new 4in figures line, which feature Secret Mission packaging, bringing the chance for fans to get fully immersed in the world of Batman! Spin Master will also share its plans for a full year of Caped Crusader marketing support, which will include exciting events and activities

to create excitement around this timeless and ever-popular superhero. Staying with the movie theme – Paw Patrol continues on its unstoppable roll with a new cinema release. Paw Fans will step into Toy Fair fresh from the world of Adventure Bay’s latest action and adventure story and theme – Ready Race Rescue, in cinema’s January 24 2020. Spin Master will be supporting with a range of toys straight from the entertainment, including a new team vehicle that sees the Paw Patrol ready to race and rescue with their Mobile Pit Stop Team Vehicle!  This new vehicle is equipped with everything that the pups need to race to the rescue, without stopping!    Fans can also double the rescues with Paw Patrol’s Chase and Marshall’s Split-Second Vehicles, which features two characters. These 2-in-1 vehicles transform into two rescue vehicles at the push of a button. Don’t miss the chance to see other new introductions to the toy range including Chase’s Charged up  Vehicle. This Paw Patrol deluxe transforming vehicle is packed with features such as translucent light-up details, sound effects, a projectile launcher and rescue net, and it can even drive in vehicle or hover mode! The latest instalment of Mighty Pups; Charged Up will air on Nick Jr. during Easter 2020, giving further focus to the new toy range.  

Visitors to Toy Fair should also look out for visits by the Paw Patrol Pups on the first day of the show. Another big spring-summer launch can be found in the world of Uni-Verse. Set to be a hit with collectable fans, there’s a fun new way to unbox these surprise collectable unicorns hidden inside every Uni-Verse cloud. Dunk the emoji-inspired cloud in warm water and watch as it magically dissolves, changing the water’s colour, hinting at the world your Uni-Verse unicorn is from. Once the cloud dissolves, the water will even turn into a fun, slimy texture. Unwrap each bag to reveal your fabulous unicorn figure and all of its surprises and accessories. So be prepared to roll up your sleeves and get stuck in when you visit! Hatchimals fans will not be disappointed with the spring-summer new introductions. In fact, there’s so much love to go around with the beautifully designed new theme for spring. Hatchimals are Pet-Obsessed,

Fact!

Toy Fair visitors can get up-close to the real Batmobile used in the movies – and keep an eye out for Batman, too! 114

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Guess what… Uni-Verse combines two trends – unicorns and surprise – discover the collectable unicorns hidden inside every Uni-Verse cloud, which magically dissolves in warm water.

which means there’s double the hatch on offer as each Hatchimal CollEGGtible now comes with its very own pet that you hatch from the printed heart alongside its Hatchimal owner. The spring-summer range will include single packs, doubles and a new Limmy Edish Glamfetti 12 pack egg Carton with six adorable characters with translucent confetti-filled tummies, that every Hatchifan will want to get their hands on. There will also be a new series of the popular Pixies characters who, with a new theme, look forward to their Summer Vacay. Following the massively successful Week of Wow in October, there are more Hatchimals fans than ever who will want to get their hands on this latest season. Spin Master will be supporting the launch with a full marketing campaign and massive influencer outreach and PR support. The pet theme also carries over into the newly launched Candylocks range. The sweetscented cotton candy-haired dolls will each be packed with their very own pet, which also has hair you can style, in the new Doll and Pet Assortment. Spin Master is also releasing the all-new Candylocks Pet Assortment with more than 20 to collect including one ultra-rare. Giving a boost to Spin Master’s arts and crafts range, Kinetic Sand enjoys two new introductions for spring, with Kinetic Sands

JANUARY 2020

Scents and Kinetic Sand Rainbow Mix sets. The different Kinetic Sand scented range includes Cherry Fizz, Sour Apple, Vanilla Cupcake and Chocolate Swirl, which can be mixed together to create unique scent and colour combinations. At entry-level price points, these fun new introductions will give retailers a great new opportunity in this popular category. Monster Jam will have another big year in 2020 with live shows in both the UK and around Europe. New introductions to the range will include Spin Rippers and allnew colour-changing Diecast Vehicles to Reveal the Steel! Support plans will include more chances for fans to get their hands on the vehicles through experiential activities throughout the summer. Taking Bakugan gameplay to a whole other level, fans can also expect to see some early year launches including a full line of trading cards  to help boost and power up battles to defeat opponents. April also brings an all-new Bakugan season: Armoured Alliance, where new BakuGear products will be featured in the

Ultra and Battle Gear packs. Clappy the Monkey joins Flappy the Elephant and Flora the Bunny in Gund’s interactive plush range. Clappy is an enthusiastic monkey with two different play modes. Press his left foot to play an interactive clapping game, and the right to hear the song ‘If You’re Happy and You Know It’ in a cute child’s voice. Clappy will be supported with TV and digital activity at key selling points across the year. Finally, with an ever-growing game and puzzle collection, a spring standout at Spin Master is the exciting new RUBIK’s Perplexus. This fantastic new introduction combines the classic Rubik’s Cube and Perplexus in one amazing puzzle. With Rubik’s enjoying its 40th anniversary year, retailers can expect a robust support programme, which will see a combination of digital and Influencer marketing as Spin Master embraces the opportunity that this new item delivers.

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Leap into learning LEAPFROG 01895 202 840 www.leapfrog.co.uk LeapFrog, the leader in innovative developmental solutions for children, will be returning to London Toy Fair this year to showcase its new toy range, which is sure to help LeapFrog continue to build on its success. The exciting range will see nine new LeapFrog Learning Toys released in 2020, with five being released in spring/summer, and another four released in autumn/winter. These will bring a further boost to LeapFrog Baby, which is currently the number two brand in the Early Electronic Learning subclass, and growing at 11.4%.* Spring/summer will see the launch of the Yum2-3 Toaster, Level Up & Learn Controller, Busy Learning Bot, Lullaby Lights Lion, and the 100 Animals Book. For the first time in spring/summer, LeapFrog is launching a new role-play toy to add to the incredibly popular range that already includes the Scoop & Learn Ice Cream Cart, Shapes & Sharing Picnic Basket, Musical Rainbow Tea Party, Smart Sizzling BBQ Grill and much more. This spring/summer sees the introduction of the Yum-2-3 Toaster, so children can toast up fun with a side of learning! Pretend to cook up and serve a delicious breakfast for a friend using the nine different foods and utensils. Role play making egg and bacon sandwiches and pretend to spread berry jam on toast using the role-play knife. Use the handle to pop up the toast while being introduced to opposites. Turn the dial to choose whether you would like light or dark toast and press the three breakfast food buttons

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to learn numbers one to three, colours and foods. The toaster mouth lights up for phrases and five singalong songs. For ages 12+ months. Play and Learn with the Level Up & Learn Controller. This exciting controller features six touch-screen learning activities that introduce colours, counting, rhyming, French phrases and more. Move the joystick to trigger animal phrases and sounds; listen to the questions from the animals; and let the light guide you to the correct answers. The four colourful shape buttons introduce shapes and encourage exploring numbers. The music button plays three learning songs and one dance track. A Tiger pal pops up to encourage play time and introduces opposites. For ages 9-36 months. Meet Busy Learning Bot, part fidget cube, part robot. Go on a learning adventure with this cute cubed character to discover colours, opposites, ABCs, counting and music by sliding the slider, spinning the three interactive gears, twisting the key and pushing Learning Bot along. Press his friendly light-up face to hear robot phrases and try the two different game modes to hear Busy Learning Bot encourage interactions with all the buttons to develop handeye coordination and motor skills for children aged nine to 36 months. Enjoy a ray of colour with the Lullaby Lights Lion plush learning toy. In day mode enjoy a kaleidoscope of colour with each press of Lion’s soft plastic light-up tummy. The colours change to

the five colours on Lion’s mane, playing a variety of songs and phrases to teach shapes, colours and numbers. Lion also helps your baby fall asleep with four different sleep timer options, offering soft gentle lullabies; lullabies and lights; or just lights. For ages six months-plus. Join all the animals and explore their habitats and new vocabulary in the 100 Animals Book. Explore the colourful pages and touch each picture to hear the animals, their sounds and habitats along with exciting facts and sound effects. Immerse your child in bilingual play by sliding the language switch to hear the words, songs and instructions in French. Touch the pictures to hear fun animal facts in Fun Fact mode or press the light-up star button to hear three learning songs. For ages 18 months-plus. As well as these great new products being added to the LeapFrog Learning Toys range, another new role-play toy will be released in autumn/winter, alongside more great items. *NPD, Value, YTD Jan-Oct 19

Guess what… LeapFrog is launching the Busy Learning Bot, who is part fidget cube, part robot. The Bot will help little ones learn colours, opposites, ABCs, counting and music. 116

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Toy lines for online JAZWARES 020 3598 0272 www.jazwares.com Jazwares will take a lead role in YouTuberbased toys when it showcases toy lines for hot YouTube licenses Blippi, FGTeeV and Baby Shark as well as unveiling the global launch of CKN Toys. Jazwares will reveal the brand new toy line for CKN Toys, which will hit shelves in March 2020. The line is inspired by the Australianbased brother duo Calvin (aged seven) and Kaison’s (aged four) YouTube channel, which has 13 million YouTube subscribers and more than 16 million monthly UK views. These Mohawk-rocking, superherosmashing content creators have a contagious enthusiasm that inspired the entire Jazwares toy line. The range looks

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amazing and is a collaborative effort between Jazwares and CKN Toys, resulting in toys made by kids for kids. Authenticity and imagination reign supreme across the line featuring the duo’s favourite ways to play through collectable figures, vehicles, playsets, a recognisable Smasher, and more. The toys will appear in upcoming YouTube content and align with the newlyannounced short form Nickelodeon series. Additionally, Jazwares will showcase the Blippi toy line, which hits shelves in January 2020. Blippi has become one of the most popular Kids Entertainment entities with 18 million-plus subscribers globally and more than 267 million UK views in the past 12 months. The new toy line brings Blippi to real life from YouTube and amplifies the humour, edutainment and Blippi’s unique personality in a way that resonates with kids and parents. The toys feature collectable blinds, figures, vehicles, playsets, plush, novelties and more!  Following an already strong start in the US, FGTeeV is expected to be a huge hit, with incredible early sales reads in the UK already. The range hit

the shelves of toy specialists in November 2019 and the mass market in January 2020. The line is based on the hugely popular YouTube channel, which has 18 millionplus subscribers and 17 billion views to date. At the heart of the FGTeeV brand, the FV Family’s energy and enthusiasm is truly contagious. Video games and original characters come to life as Duddy and the kids perform silly skits and entertain with custom music videos. Expect exciting developments in the Pinkfong Baby Shark portfolio from WowWee. New animated plush, bath toys, electronic learning toys and more will allow children to interact with the wildly popular children’s property in a whole new way. Following its recent acquisition of Wicked Cool Toys, Jazwares will be showcasing new products from hot properties including Micro Machines, Cabbage Patch Kids and Halo in line with the hotly anticipated new game launch of Halo Infinite. It will also reveal exciting developments and range refreshes to two of its hottest brands, and top performers in 2019, Fortnite and Roblox. Plus, there will be extensions to Nerf, First Act, Domez, Wacky Putty, Russ and new licences and more to be announced.

Guess what… New animated plush, bath toys, electronic learning toys and more are being introduced to the Pinkfong Baby Shark portfolio from WowWee. tnp.media


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Bigger and better! BASIC FUN! 07971 186 540 www.basicfun.com

Basic Fun! Is returning to London Toy Fair after 12 months of amazingly strong sales and product portfolio growth. This year’s stand is 20 per cent bigger than in 2019, allowing for additional space to showcase the company’s established brands such as K’NEX, Cutetitos and Fisher Price Classic, and to shine a light on new product lines that will be making their European debut at the show. Best-selling plush collectable Cutetitos has enjoyed a stellar 12 months since launch, and Basic Fun! will be showcasing further iterations and new product development within the range. Launches for 2020 include the forthcoming Series 4 scented Fruititos, Series 5 Pizzitos, Babitos Ice Creamitos, and a whole lot moreitos to get a taste of on the stand.

Following the announcement of Basic Fun!’s Hasbro licensing agreement in early 2019, classic toy brand Tonka returns in 2020 with new models and new ways to play. Tonka is all about tough play and the new range shows real evolution of play while building on the brand’s heritage; so metal, steel and sturdiness are all central to the toys’ designs. The range also offers exciting innovative play patterns. Tonka has something for every budget, starting with entrylevel pocket money packs. Hot for 2020 is the hotly-anticipated new Care Bears range; with the new TV show that started on Tiny Pop in April, the collection offers play patterns relevant to today’s girls while inspiring nostalgia for the mums! K’Nex has continued to delight children and families for decades and has enjoyed a successful re-launch over the past four years. K’Nex builds have always built bigger than their box and 2020 sees a number of new multi-build launches added to the brand’s portfolio and a new category perfect for the K’NEXpert kid or dads! See all the key launches for 2020 at Toy Fair. Basic Fun! builds on its success in the retro classics sector, and will be showcasing new and extended products ranges including Pound Puppies and Strawberry Shortcake, along with the existing

They’re back! Mums will enjoy a touch of nostalgia with the new Care Bears range following on from the launch of a new TV series of Tiny Pop. product range Fisher Price Classics and My Little Pony, both of which have seen strong growth this past 12 months. Interest in retro toys shows no signs of slowing down, and Basic Fun!’s recent additions are sure to awaken childhood memories as well as attract a whole new generation. Basic Fun! Will also be unveiling a number of new IPs within the collectables market, which will be on show at London Toy Fair.

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01925 854 360 www.bureauveritas.co.uk As one of the most experienced labs in the UK, can you afford to test your toy products with anyone other than Bureau Veritas? With products such as toys aimed at babies, toddlers and young people, safety is of the upmost importance. Testing products for things like choking hazards, impact hazards, fibre hazards, projectile Hazards and chemical hazards isn’t just for protection: they are mandatory to sell toy products in the UK and Europe. Bureau Veritas has a team dedicated to working with toy manufacturers, distributors and retailers to ensure that products sold in the UK and Europe are of the highest standards, meet the strictest of safety regulations and cause no harm to the children they are intended for. Bureau Veritas Technical Consultant Simon Stokes has more than 20 years’ experience in toys and juvenile products, as well as being a member of several BSI committees responsible for juvenile product safety standards. Simon is a hands-on technical consultant, based in the UK lab in Warrington, Cheshire, and works to ensure clients’ products are of the highest standards. The UK lab is part of a global network of laboratories specialising in consumer product testing. So if companies have

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products that are manufactured anywhere around the globe, BV has a solution to help bring products to market. This year we will be exhibiting at stand GH36 and we are right in the main isle of the trade show, so you cannot miss us! A longtime exhibitor at Toy Fair, Bureau Veritas has listened to customer feedback and will this year have to hand a unique testing kit for current and potential clients to take advantage of. This kit allows retailers, manufacturers and distributors to assess their products with regards to some common safety related issues themselves, before submitting for a valid testing certificate. This kit is designed to help the toy industry save time on R&D and overall costs to get products ready for market. Kits will be given out to everyone who speaks with BV’s technical experts about toy testing at the show.

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Something for everyone RACHEL LOWE GAMES & PUZZLES rachel@rachellowe.co.uk www.rachellowe.co.uk Rachel Lowe will be revealing a number of exciting new board games and puzzles for 2020. From elves to comic book icons and wrestling, there will be something for all ages this year. The award-winning board game designer has just released WWE: Road to WrestleMania, allowing WWE fans across the UK to become part of the electrifying global pop-cultural event. Players choose to become one of their favourite WWE Superstars such as John Cena, Roman Reigns, Seth Rollins and Becky Lynch. Players need to rack up the wins at WWE’s most popular shows including Raw, SmackDown and NXT to reach WrestleMania. The game was launched alongside a 500-piece puzzle featuring fan favourites Sasha Banks, Randy Orton and Charlotte Flair, plus a deck of playing cards. All items were launched before Christmas and are already popular with WWE’s passionate fanbase. 2020 will also see Rachel launch advent products for well-known brand Elf on the Shelf and a board game and puzzle for the iconic Beano comic. Speaking about the new products to come in 2020, Rachel said: “I love Christmas and I am absolutely delighted to be working with Elf on The Shelf to create a range of products that any child will love to have at Christmas. My products will tie in nicely with the concept so that I will help to give parents alternative ideas for their Elves and it will

make the advent month of December a very exciting one indeed! “Beano is a classic, which has a dedicated fan base and I am thrilled to be working with Beano creating these new products.” The new lines add to an already popular collection of games and puzzles including Call the Midwife, Hotel Transylvania, Laurel & Hardy and Jumanji. Rachel had huge success with the Jumanji board game, under licence with Sony, which was awarded Game of the Year, presented by the Toy Retailer Association at DreamToys in London in November 2019. She achieved a number 1 ranking on Amazon for the game when she launched in 2017 and went on to volume distribution with Heathside Trading. Rachel is confident that her new releases will have similar up-take with retailers in 2020. Rachel has even more good news with the BBC announcing that there will be three more series for Call the Midwife, which is great for Rachel’s Call the Midwife range. She said: “The Call the Midwife Christmas Special has consistently been the mostwatched TV programme on Christmas Day, with viewing figures of 10 million, making the board game and puzzles a perfect Christmas gift.”

"I’m thrilled to work with WWE and bring this game to life so thousands of fans across the UK have the opportunity to become part of this exciting world" Rachel Lowe

Fact! The BBC has announced three more series of Call the Midwife, which is great news for Rachel Lowe’s Call the Midwife range. 124

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First time for S-C BRANDS S-c Brands 01628 820082 www.s-cbrands.com S-c Brands bring together brands from around the globe specialising in exceptional quality and design. This first-time exhibitor will be showcasing four ranges new to Toy Fair. All products are ethically sourced and are from reliable partners. S-c Brands is the exclusive UK distributor for toy brands WWF Cub Club, Miffy, Picca Loulou and Egmont – which will all be new to the Toy Fair – along with complementary children’s brands Fiona Walker England, Angel Dear and Nutshell Toys. Customers can order across all brands, making S-c Brands the perfect supplier, as the company can offer customers great variety in one order. International Bonton Toys is a Dutch company founded 85 years ago. Believing only the best is good enough for children, Bonton concentrates on being innovative and maintaining the highest standards in the industry with each of its three brands: Cub Club WWF: Cub Club has been created on the success of the WWF plush collection to target the baby market and offer practical play toys as well as beautiful plush – ‘Creating a better world for babies’. Cub Club toys are made from the softest materials available and contain sounds to stimulate babies play. Miffy: Miffy was created in 1955 by Dick Bruna, and has grown in popularity to become a global icon. Bonton’s Miffy is a designled product using the finest cord and velvet fabrics to give a contemporary twist.

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Available in four sizes, 50cm, 33cm, 24cm and a 10cm mini key chain, all in a sitting pose. Offered in core classic colours with seasonal additions to give a ‘pop’ of colour. Picca Loulou: These charming toys and soft furnishings are made in a calm, modern colour palette. The toys come in a beautifully illustrated box, making them highly giftable. The story behind the characters creates a world of nighttime adventure, where they all attend a Moon party, dressed up and ready to go – it doesn’t matter where you are, as long as you can see the moon you can join the party Egmont Toys offers high-quality, traditional toys and games, with a varied selection of products including; plush toys, wicker prams and baskets, dolls and accessories, wooden games, creative toys and lovely

Heico character nightlights. Perfect toys to support learning through play, manual dexterity and firing the imagination. The collection contains many characters that cross over the product areas to give you a cohesive look in store. Elliot, the best-selling cute dog, is not only a plush figure but also has co-ordinating hand puppets, musical baby toy, his own carry basket, tea set, game, alarm clock, lamp and even a vet set to look after him! The Heico night lights have a fantastic history, coming from Egmont’s own factory in Germany. They are all made in vintage moulds and are hand finished which give them their wonderful retro look. Egmont manufactures with proven partners to ensure the highest-quality products and ethical working standards. Wherever possible, European manufacturers are used, particularly for the wood, wicker and lights. Quality and safety are of the utmost importance and all products are tested to international regulations. POS items are also available for giving the brand clear definition in store and focusing sales.

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Last year was an exciting one for Mookie Toys, launching new brands and entering into different categories. For 2020, Mookie will continue to expand its portfolio further by introducing new lines and developing existing products. A strong marketing strategy has been established to heavily support these ranges. Mookie Toys will be showcasing Silverlit for another year at London Toy Fair, with a focus on new and unconventional remote-control cars and robots. A new range of drift vehicles will be supported with a strong marketing plan and active social media strategy, to push Mookie further into the RC category. Drift in style with Motodrift, an incredible stunt bike with rotating back wheel that lets you shift between driving and drifting for ultimate performance power. Or opt for Hyper Drift, a new car with specially designed tyres for unbelievable drifting fun. The RC range will be expanding further with the addition of the Revolt. launching this year. The Revolt has two drive modes for extended driving experience. This innovative RC toy transforms into a crawler at the flick of a switch. 2020 is an exciting year for Mookie and Silverlit with incredible new robots launching throughout the year. The Games and Puzzle category is a focal point for Mookie for the upcoming year. Break the Board is a new launch for YULU and Mookie, continuing Mookie’s entry into the interactive games market. Inspired by the key moment in karate – breaking the board –

this game is all about speed and action. Yulu games will have a heavy media presence in 2020 including more than 1,000 TVRs. Other games that Mookie will be launching in 2020 include Popcorn Poppin’, the hot potato game with a movie twist, Diamond Heist, a teamwork game that requires you and your fellow spies to retrieve the diamond before getting caught, and Who Dunnit?, the classic deduction game with a twist. Use deductive reasoning to determine the who, what and where of a crime before your opponent does. Under wraps until Toy Fair is a new girls' line launching in 2020 which the Mookie team says is quite simply the most innovative girls line it has seen in years, with genuine IP magic that reflects in real gameplay. One to look out for! Zing sports is another brand that Mookie will be adding to its portfolio this year. With a new line of outdoor bow and arrow toys, Mookie is able to continue establishing itself as a yearround company. Mookie will be launching the Zing range in 2020. Hyper Strike is an outdoor bow and arrow set that has the ultimate firepower. The ultra-durable power cords will send arrows flying up to 250-feet. A brilliant outdoor toy to play with friends. Mookie Toys has some huge innovations occurring across its outdoor lines. Building on the success that TP Toys saw in 2019, new and exciting products will be launching in the new year. For 2020, TP Toys has made some huge improvements on its bestselling Mud Kitchen

range, making it an even better offering for customers. Trampolines continue to be a large focus for TP in 2020, with the addition of a new, ground-breaking trampoline that will join the award winning two-level Infinity Leap in TP’s premium trampoline portfolio. 2020 is a big year for Mookie’s ride-on category, with investments being made towards our much-loved Bug family. The new growable Scuttlebug XL will be launching this year and will be supported by a huge marketing and PR campaign. Outdoor toys have always been a key focus for Mookie. 2020 will see the company distributing Kess products in the UK. The key lines demonstrate huge innovation, offering new and exciting twists on traditional play patterns.

Guess what… Mookie is promising to unveil its latest girls line at Toy Fair. All that's known so far is that it is innovative, with genuine IP magic that reflects in real gameplay. All will be revealed at Toy Fair! 128

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Guess what… Zimpli Kids is back at London Toy Fair for its fourth year, with lots of exciting new products to showcase. First, Zimpli will be introducing some amazing licensed products at Toy Fair. It has signed a licensing deal with Pinkfong; creators of the viral children’s song that has taken the world by storm…”Baby Shark do do do do do do”. Not only does the product include Zimpli’s famous Gelli powder; turning bath water into a gooey underwater adventure, it will also have a 3D Baby Shark bath sticker, that floats and sticks to the surface when wet. There will be 10 3D Baby Shark stickers to collect. Zimpli Kids has also signed a worldwide licensing deal with media company pocket. watch, to introduce some unique new lines to the popular Ryan’s World range! YouTuber, Ryan of Ryan ToysReview Channel, is the biggest and highest-paid child YouTuber in the world, with over 22 million subscribers and 30+ billion total views! Zimpli Kids will be launching Ryan’s World Gelli Baff (Glitter Purple and Aqua Blue), Slime Baff (Green and Glitter Orange) plus some foil bags! Also look out for Ryan’s World Gelli Worlds -  including five sachets of Gelli, an inflatable tray and six popular Ryan’s world figures.   Head of Marketing at Zimpli Kids, Jessica Coy, says:“Ryan is a

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Zimpli Kids has teamed up with YouTuber Ryan ToyReview to create Ryan’s World Gelli Baff and Gelli Worlds. huge fan of Gelli Baff and Slime Baff after using them in a number of his YouTube videos, so the partnership just seemed like the perfect fit for Zimpli Kids – one of Ryan’s Slime Baff videos has over 100 million views!” Of course, Toy Fair wouldn’t be the same for Zimpli Kids without having the hero products on show! Zimpli has created a sensory corner with Gelli Baff, Slime Baff and SnoPlay tubs for visitors to explore the unique textures. Zimpli Kids may be known for its bath products, but Zimpli Kids products are extremely versatile with many uses, including multi-sensory play, messy play and education, along with benefits for children with autism, sensory issues and much more.  In addition to this, Zimpli will be giving visitors a first look at the new Rainbow and Rocket Baff Bombz. The Rainbow Baff Bombz, in the shape of a cloud, drop into your bath to reveal a colourful rainbow effect and of course the wellknown bath bomb fizz! Place the Rocket Baff Bombz into your bath and watch it take off with orange and yellow coloured flames.

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Pick up a Paka Paka! FUNKO 02039577018 www.funko.com This year is set to be another phenomenal one for Funko across EMEA, as the purveyors of popular culture look to extend their wellknown Pop! category, as well as expand sub-brands, such as Loungefly, and launch new exciting IPs that are guaranteed to take the toy world by storm. Funko is renowned for keeping its finger on the pulse of trends and the ever-expanding choice of Pop! is evidence of this. This includes super-sized variants to the introduction of chrome, clear, metallic, flocked and even glitter options. As always, expect a plethora of new announcements at London Toy Fair. Paka Paka, which pays homage to Japanese gashapon culture, will be making a huge debut at the Toy Fair. Gashapon toys are best known as small figures available through coin-operated machines located in game zones, arcades and larger

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shopping centres in Japan and more recently Korea. Paka Paka is inspired by this growing trend and ups the ante in order to disrupt the blind bag category. Launching in January 2020, in innovative dispensers, Paka Paka will initially have three product lines – Soda Kats, Kawaii Village and Munchies. The machines will showcase a host of new and captivating digital elements, created by Funko’s in-house animation team. Customers will be able to choose which line they want to collect but will never know which character they’re going to get, bringing the thrill of the chase to the Paka Paka experience. While Pop! remains Funko’s most well-known form factor, 2020 will see a lot more focus and attention given to other subbrands in the Funko portfolio. This includes softlines such as Loungefly and the growing apparel line including Pop! and Tees, Funko Home & Gift and of course, the newest category extension Funko Games, which debuted with the popular Funkoverse light strategy game during the run-up to Christmas ’19, with DC, Harry Potter, Rick & Morty and Golden Girl offerings. London Toy Fair will be showcasing new and hotlyanticipated Funkoverse boardgame licences, which will come as a delight to all gaming fanatics who have enjoyed the

previous iterations this Christmas, as well as the introduction of new unannounced signature games. For the uninitiated, Funko acquired legendary board game creators Forrest-Pruzan Creative in early 2019, to form Funko Games. The awardwinning company specialised in game invention, game design and playtesting, all of which they will continue to action under the Funko Games banner. New Loungefly items will be introduced at London Toy Fair, including must-have accessories from Harry Potter, Peter Pan, Mulan and Pixar. For the Pop! and tee, attendees can count on getting a sneak peek of several of the upcoming exclusive Pop!, complemented with the premium tee with its head-turning Funko stylised artwork. And lastly, Funko Home & Gift is dialling up its collection by marking the 70th Anniversary of Cinderella with a nod to the classic Disney princess. Similarly, Mickey Mouse is getting a revamp with a Mickey Rainbow range and there’s Rick and Morty must-haves on the horizon to complement the new season.

Did you know? Paka Paka is inspired by Gashapon toys, small figures that are available through coinoperated machines in Japan and Korea. 43

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50 om 0 50 national.c 5 8 6 r e t 012 in .pms www Offering a positive arena to showcase the company’s latest developments to both current and prospective customers, the PMS International team looks forward to London Toy Fair year after year. And 2020 is no different! Toy Fair will see PMS introduce a number of new collections to retailers and distributors. The much-loved Elves Behavin’ Badly range continues to be a monster success. The brand now has five Christmas periods under its belt, and with 200 SKUs, the company is delighted to be central to the Christmas offering at many of the UK majors. And now, PMS has a selection of bestin-class licensees on board offering dress-up, apparel and balloons. And with new licensees set to join in 2020, one thing is for sure, the Elves are going to continue behavin’ badly, as the brand goes from strength to strength.  And the Shepperton Design Studios Original Stormtrooper soft toy collection: What does the Stormtrooper do on his day off offers fans a fantastic parody of the infamous Galactic warrior.  Perfect for little hands, Squshi’mi slow-rise

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PU foam scented plush will be available in many new designs in 2020. Simply crush them in your hand, smell their refreshing scent and watch as the foam plush covered ball reforms into its perfect spherical shape.   Spring Pets are the plush pet animals with a sprung torso that lets them bounce around with plenty of enthusiasm, offering great play value. Still on the theme of plush, Glitzies are the sequin-covered soft toys that have become quite the phenomenon over past two years. And at Toy Fair 2020, PMS will be introducing some fantastic new additions to this collectable range. Meanwhile, Flop Ems Cute Soft Toy Animal Collection comes with adorable weighted paws that allow them to rest and hang from your shoulders or arms. These cute little critters are super cosy pets that will always want to hang around with you! Also set to take pride of place on the PMS stand are the Oh So Softlings; the new younger generation soft toy collectable that is derived from the extremely popular Oh So Soft cuddle plush with micro fibre skin and marshmallow filling.  And not to forget, Cuddle Cups, the sweet, flippable plush collectable with reversible skin – two toys in one! This surprise plush pet has made his home in an ice cream tub and comes accompanied by a keychain companion that provides that extra little surprise that children are sure to love. One of the most enjoyable facets of Toy Fair is to be able to connect with friends and customers from within the Toy Trade in a business-like and conducive atmosphere. It is a very important forum for picking up on industry trends relating to forthcoming IP content, new ideas and re-establishing relationships. The folk at PMS always look forward to spending some social time in the evenings and the local is a fine place to do that!

Did you know? PMS offers Star Wars fans a softer side of the infamous Stormtroopers with its collection of soft toys!

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This is the extraordinary story of The Genius Square, the puzzle game that has come from nowhere to be heralded as the new Rubik’s Cube. In February 2018, an email dropped into the enquiries box at The Happy Puzzle Company. It was from an Algerian mathematician, Salim Berghiche, who had been trawling the internet looking for a potential company to manufacture his puzzle game, called Zaky. Berghiche had already submitted his game to several large toy companies across the world, all of whom had rejected his idea. Gavin Ucko, managing director of The Happy Puzzle Company, was curious to find out more. Berghiche sent his prototype to the UK. Gavin and one of his colleagues picked up the game to play and after about 30 seconds, both looked at each other in astonishment. Could the claims of this puzzle game really be true? Could it be that this simple game of shape arranging could always have a solution? It seemed mathematically impossible, and so it proved as The Happy Puzzle Company’s testing found various combinations that could not be solved.

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However, Gavin saw potential in the idea and went back to its inventor and asked him to try to reassess the maths behind the puzzle. The second iteration also failed its rigorous testing. And so Berghiche was asked to create a third iteration, but this time, Gavin enlisted the help of Professor Trevor Fenner, head of computer science at Birkbeck College at the University of London, who agreed to take a look at the game. Finally, a version of the game was created, that seemed to work. However, to be certain, a computer programme was created to play all 62,208 versions of the puzzle. The computer came back with a solution for each and every one, and the game went into production. The original production run of 5,000 copies sold out within 12 days of the main shipment arriving. Fast-forward 13 months and The Genius Square has started to appear worldwide with 132,000 copies already sold and major stockists being added all the time. UK Stockists include John Lewis and Hobbycraft, while in the US, retail giant Barnes and Noble stocks it in all 641 of its stores. Veteran Happy Puzzler, Aron Lazarus, has also now brought to market a harder version of The Genius Square, featuring a star, as well as a junior version, featuring bees! Together, this London Toy Fair will see the launch of The Genius Collection, featuring the original Genius

Square, the more complex Genius Star and the junior version Bee Genius. About The Genius Square: The aim of each of the 62,208 possible puzzles is to complete the square using the nine coloured shapes, once the seven ‘blockers’ have been positioned. There may be times when it seems impossible, but there will always be at least one solution... and that’s why it’s called The Genius Square! Roll all seven of the dice together and place a ‘blocker’ piece into the squares matching the seven co-ordinates that appear on the dice. Now race your opponent to fill every other space on the grid using the nine shapes. Some combinations will be easy to solve, some much harder.; it’s all in the luck of the dice.

Guess what… A specially devised computer programme has confirmed that all 62,208 possible dice combinations have at least one possible solution when playing the Genius Square. 136

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Outdoor adventure EPOCH MAKING TOYS 08435 574 062 www.sylvanianfamilies.net Epoch making toys is gearing up to attend Toy Fair 2020 with its flagship brand Sylvanian Families, which is celebrating its 35th anniversary in 2020, and No 1 arts and crafts brand, Aquabeads. New for Sylvanian Families in 2020 will be the ‘Family Adventure’ range – designed to bring to life the brand’s core values of wholesome fun and love of nature and outdoor adventure, while also providing hours of imaginative play. There are five new ‘Family Adventure’ products, the hero items being the new Lakeside Lodge, which launches in spring-summer, and the revamped Adventure Treehouse, which launches in autumn-winter. There are also two new Family Adventure baby-themed products, which complement the previously launched Nursery range: the Baby Ropeway Park and the Baby Hedgehog Hideout. Each of these sets comes with a baby Sylvanian character, allowing fans to play with the toys straight away. This, coupled with the lower price point, make them a great introduction to the Sylvanian Families brand. The Family Campervan is an updated version of the much-loved original campervan from seasons past. Featuring a new car design, the campervan comes with various furniture and leisure items that can be used to create several play options. There’s a new Treehouse and Log Cabin;

35 years Sylvanian families is celebrating a major anniversary in 2020.

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Adventure Tree House and Lakeside Lodge, both sets come with a range of new interactive features which will excite new and long-term fans alike. Epoch making toys will also showcase its arts and craft brand Aquabeads, with a mixture of core and licensed lines. The company will be unveiling its new star-shaped beads, which have 72 surfaces and give an innovative ‘fluffy’ texture to creations. These new Star Beads are compatible with all the other Aquabeads bead types. The Star Bead Studio and Star Friends Set are the two hero products being launched which feature the new beads, and come in eye-catching star-shaped storage boxes. Each product includes the latest template designs and a flip-tray, so children can start creating immediately. Crafters can top up their collections with the Star Bead Pack, which has refill beads in eight different colours. For more experienced crafters, Aquabeads has added to its popular 3D range with a Princess Tiara Set. A wearable tiara and multiple designs are included, plus beads and template tray. Epoch making toys’ new stand has been designed to encompass the new Sylvanian Families Family Adventure theme, immersing visitors in the toy brand’s distinctive imaginary world, with a larger-than-life feel, photo opportunities and the chance to meet the familiar Freya Chocolate Rabbit

mascot. Aquabeads demo kits will also be available for people to try out the new products. Yuki Otsuka, Head of Marketing at Epoch making toys said: “We’re really excited to be exhibiting at London’s Toy Fair again. It’s always a great opportunity to meet our customers and introduce them to the brands in a fun and engaging way. We’re able to showcase new ranges to press and influencers, highlighting the key features and hero products, while giving them a hands-on experience with the toys. It’s also a chance for buyers to see the new ranges and discuss what items they want to stock. We especially love the fun atmosphere at Toy Fair and being able to be so imaginative with our stand design. “I’m most looking forward to people seeing the new Treehouse and new Aquabeads Star Beads – the Star Beads in particular are a great expansion for the brand and will allow for even greater creativity and play options, while the Treehouse will bring a lot of nostalgia to long-term fans who remember the original!”

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Did you know... Across the pre-school toys category, Tomy’s trusted infant range Lamaze will launch the 3-in-1 Airtivity Centre, extending the life of an activity table from the time a baby starts sitting until they can stand independently. The 3-in-1 Airtivity Centre encourages both floor and table play. Tomy will also be showcasing the 2-in-1 Eggventure Train from Toomies, designed to grow with the child and featuring a variety of play patterns for each key milestone. Adding to its already impressive portfolio, Aquadoodle will launch new products such as the Grab n Mark Mat & Pen, sparking imaginations with a chunky, egg-shaped pen for easy grip, designed to inspire two styles of play. Celebrating a milestone, Tomy is bringing the original doodle bear back from the 90s and launching the 25th Anniversary Doodle Bear in the plush toys category. The bear is reimagined for a new generation with the accompanying Doodle Bear Studio app, encouraging kids to decorate, animate and share their Doodle Bear creations with friends.

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Three new additions to Tomy’s games section are guaranteed to bring the smiles. Fill Your Pants is the comical game where players must race to collect items on their game card, stuffing a wonderfully random assortment of things into their giant pants as they go. Greedy Granny in a Spin is the next instalment of the familyfavourite Greedy Granny series. It's a game of snap, where players race each other to win biscuits from Granny. Tomy is also reviving another classic best-seller with Screwball Scramble, challenging players to race against the clock, and even use a bridge to connect to the original game. Licensed toys are increasing in popularity and Tomy is staying ahead of the curve, partnering with Peppa Pig and Entertainment One, as Master Toy Licensee, to bring the new and popular animated show Ricky Zoom to life with three new licensed toys from Ricky Zoom and Peppa Pig. Lights and Sound Ricky includes an articulated front wheel for multi-directional movement, superior stability so he can stand unaided, and an etched light-up visor and sounds. The other toy from the show is the Ricky Zoom Speed and Stunt Playset, featuring three different ways to play. Children can load Ricky into a super launcher to watch him zoom into action, add the adjustable track with the ‘Super Race’ badge and create a final ‘Super Jump’ stage. Tomy’s partnership with Peppa Pig sees the launch of the Peppa Pull & Go Pedalo, with Peppa Pig and Daddy Pig peddling across the boating bath lake. The pedalo comes with removable

Tomy will be bringing its trusted brands including Lamaze, Aquadoodle, Britains, Toomies and Drumond Park Games to Toy Fair this year with new releases across the board – as well as several new brand extensions.

exclusively dressed Peppa Pig & Daddy Pig squirters, guaranteed for great bath time fun. Tomy’s collection of creative and trustworthy toys are recognised by parents as family favourites, building on the company’s heritage and mission to make the world smile. Tomy will continue to evolve to capture the times, produce Japanese quality products and bring children’s dreams to life alongside a flurry of fully integrated marketing support and TV campaigns where appropriate.

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Galt Toys is showcasing a fresh new look in 2020 for its popular First Years range with delightful new characters. Additional wooden toys and classic products with a twist will be revealed, including Soft Dominoes, wooden Magnetic Farm Puzzles and Linkies – linkable farm animal teethers. These new products will sit alongside existing Good Toy Guide endorsed products such as the patented Playnest, which provides multi-sensory stimulation while supporting baby during rest and play, and the classic Ambi Toys range that encourages early years development. The Explore and Discover range snapped up the award for Best Preschool Stem Range for 2019 at the Progressive Preschool Awards, sponsored by Fundamentally Children, proving that these science kits are perfect introductions to STEM. With fun, illustrated lab books containing simple experiments and appealing components, these kits aim to build a buzz around the world of science from a young age. The Giant Science Lab joins the range for 2020 – a bumper science kit that includes a lab coat and 30 experiments covering chemistry, biology and physics. For 2020, Galt Toys is revealing a range of new Horrible Science licensed kits including Mighty Magnets and Ugly Bugs plus a brand new Horrible Science Game – Germ

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Did you know? Attack! where Germs and Scientists battle it out around the body to be the first to the heart! Featuring foul facts and questions guaranteed to turn your stomach and blow your mind based on Scholastic’s bestselling books written by Nick Arnold and illustrated by Tony De Saulles. All Galt Toys puzzle packaging has been redesigned for 2020 and six new products join the range for children from 18 months, covering topics such as size grading, colour matching, shape recognition and counting. The Construction and Active Play categories include Marble Run Reactions, where you build chain reactions for your marbles promoting early STEM learning and a new Active Play game – Hop, Skip & Jump Game – where any floor turns into a giant game board! The 3 Little Pigs Game and Antarctica Game join the Play and Learn category with chunky wooden playing pieces – ideal first games for two-year-olds. Galt Toys has a strong reputation in the arts and crafts category and is launching

Galt Toys is a new member of the Jumbodiset Group.

new craft kits in 2020 to inspire creativity and imagination. From making cute ribbonweaved bracelets to baking cookies and cupcakes, Galt Toys offers everything you need for a rainy day activity and school holiday fun! For 2020, Galt Toys will also be showcasing the Learn to Draw and Travel Learn to Draw – two sets with simple stepby-step templates and a light projector to introduce early drawing skills. Galt Toys is looking forward to an exciting year ahead for development as a new member of the Jumbodiset Group.

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Toy Fair

STAND B121

32 High Park Road, Kew Gardens, Richmond TW9 4BH • United Kingdom Tel: +44 (0)20 8878 2133 • sales@juratoys.co.uk • website www.janod.com

Play

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Wooden it be good! TOYNAMICS 0116 478 5230 www.marbel.co.uk Hape is one of the largest wooden and bamboo toy brands in the world for children up to six years old, with sustainable materials used in every toy. By cultivating and encouraging learning from infancy to school age, Hape toys support a child’s natural play-pattern and provide them with the best and the safest play experiences. In every toy that Hape designs, age-appropriate and sustainable materials are used, which has helped Hape to create a trusted and high-quality brand over the past 30 years. Hape toys are a collaboration of global thinking and ecological responsibility. Sustainable, educational, innovative and fun – Hape toys represent the next generation of play. Hape offers ranges including Railway, with a large choice of sets and engines to build and play with, including the remote-controlled engine that

Did you know? Previously Marbel, Toynamics is a distributor of a top-quality range of toys and a wholly-owned subsidiary of Hape Group. is operated with the free app, and the Toy of the Year 2020 finalist Emergency Services HQ. Hape also offers the Junior Inventor line; budding scientists can create their own experiments and interact with the mechanics from as young as four. The Hape toys collection also includes food and kitchen, doll house and furniture, nature fun, sand toys and role play. Hape also has brands including Käthe Kruse, Kruselings and PolyM building blocks. The collection also includes baby einstein. The wonderful Magic Touch Piano from Hape and baby einstein has won global recognition, winning the ToyAward 2019 in Germany and the Grand Prix du Jouet 2018 in France, as well as winning children’s hearts. This cool piano teaches children to play popular tunes using colours. Toynamics will also be the UK and Ireland’s exclusive distributor for the Nanoblocks and Nebulous Stars ranges. Nanoblocks are microsized building blocks that come in a variety of sets. The newest set to the collection is Pokémon!

The Shop-in-Shop For retailers, this offers a journey into the Hape world that will let customers explore and have fun with the different categories and toys on offer. 144

You can now collect and build your favourite Pokémon characters with the intricate blocks. Nebulous Stars adds stationery, arts and crafts to the range. This is a really cool range for tween girls that provides them with entertaining activities such as zen gardens, dreamcatchers, lanterns and Galaxy Wish Jars. Toynamics offers a dedicated marketing executive providing full support and assistance to all retailers that the company works with. Retailers of Toynamics toys will get full marketing strategies developed for both online sales and brick and mortar. This includes social media, website review and in-store POS displays. This is where its Shopin-Shop displays can push in-store sales. Shop-in- Shop has a variety of sizes and options to be built into customers’ stores to create an engaging and entertaining experience for both children and parents. The experience inside the shop will be a journey into the Hape world that will let the customers explore and have fun with the different categories and toys on offer. There are six key components in a shop-in-shop, namely, backwall units, gondola modules, grid, floor graphics, wall graphics and communication. One key element is the Hape train tunnel. This interactive tunnel is not only engaging for children but provides the retailer with a far more visually pleasing point-of-sale to stock Hape products. Toynamics UK will also be at the Hong Kong Toy Fair and Spring Fair in February.

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Lllama drama Great Gizmos has plenty to delight llama fans, including the Make Your Own Llama Doll kit, Mould and Paint Llama, and Glow In The Dark Llamas, which kids can use to decorate their room.

Great Gizmos’ popular Kids Robitix range is expanding with new additions such as Bubble Robot, which can make seven different shapes of bubbles, and Money Bank Robot, which snaps its jaws and swallows your money for safe keeping. The range goes beyond simple mechanics to explore the variety and creativity of mechanical engineering. Kids can choose to follow the instructions or create their own boundless adaptions. Robotics is now an important part of the National Curriculum and essential for children’s learning and development. New to KidzLabs is the Mega Hydraulic Arm, which allows kids to discover the amazing science behind hydraulic power and to move the arm with precision control to grab and pick up things. This kit is particularly interesting because it combines basic science with design and technology to create something with excellent playability. The Kidz Labs range includes many titles, all of which encourage hands-on learning while playing.  There are some exciting new additions to the Crystal Range, too. Children can grow their own stunning, sparkling crystals and learn chemistry with hands-on experiments. Kids can create their own magical and colourful unicorn wonderland with Unicorn Crystal Terrarium. Crystal Imaginations includes three colours, which can be mixed to create different and unique beautiful

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crystals. Each kit comes with a display box for the final masterpiece. The Green Science range has had a colourful makeover making it really stand out on the shelves, and it fits in with the current awareness of looking after our environment. There are also new additions to this range such as Electro Torch and Water Pump. These kits are hybrid so can be powered by both sunlight and batteries. The Green Science range teaches the principles of renewable solar, hydro, magnetic, gravity and wind power, and children can build a cool, clean machine that really works! New to craft is the Little Craft range, with eight titles including Garden Stone Painting and Origami Zoo Animals. Creative young minds have unlimited design and decoration possibilities exploring intricate decorations with these good-value kits. The creative KidzMaker range also has some new lines. Set to be a favourite is the Make Your Own Llama Doll! Children can transform a few simple items into a very cute llama doll. The Leather Unicorn Pouch is also set to be very popular; children learn sewing techniques while making this purse. Make Your Own Pom Pom pets is a fantastic kit that allows children to create colourful and

adorable animals. The easy-to-use weaving tool is all that’s needed to make a dog, cat, unicorn and much more. Mould and Paint continues to be one of Great Gizmos’ most popular ranges. New for 2020 is Mould and Paint Llama; it’s a great early introduction to logically processing multi step projects. Children can create their own colourful characters and feel a sense of accomplishment when their project is completed. In keeping with the popularity of Llamas, look out for the new Glow In The Dark Llamas, which kids will love as room decoarion and to watch glow brightly at night. There are new Pocket Money lines for 2020 too. The new Sci-Bits range is pocket sized fun, which inspires fun and creativity. Magnetic Unicorn is a fascinating scientific experiment - the unicorn comes alive and dances as it gets close to the rainbow. Pump Rockets will have children launching micro rockets that can fly up to 20ft in the air, while learning about Newtonian science. 

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A SMASH SMASH-HIT SMA ASH SH H HIT H SHOWDO SHOW SHOWDOWN! O OWN WN! • Featuring 200 different artists to collect, from Blink-182 to Blondie. • Describe, hum and kazoo as many songs as you can for your teammates to guess! If you'd like to see us at London Toy Fair, get in touch with emily@bigpotato.co.uk Or, to check out all our games, just head over to bigpotato.com

 

 

  


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SMART TOYS & GAMES 01903 885 669 www.smarttoysandgames.co.uk

With another amazing year behind them, the team at Smart Toys and Games’ are excited to be preparing for their sixth Toy Fair. With an award-winning portfolio expanding yet again, SMART will be offering even more products to engage the minds of children and adults alike. As a worldwide leader in creating multilevel logic games, Smart Games has become known for designing unique games with innovative and engaging mechanics - and 2020’s launches will not disappoint. Jumping onto the game scene for 2020 is Froggit, Smart Toys and Games hero toy at this year’s show! Suitable for ages six-plus, this new multi-level family game is sure to have the whole family jumping for joy. The aim of the game is to guide your frogs across the pond and block other players from doing the same. The first player to get his/ her entire frog family to the other side wins the game. But watch out, the fish will scare your frogs back to their start point! Flexible thinking, clever planning and annoying your opponent make this

an exciting game for two to six players. Shooting Stars promises to encourage players to discover the magic of logic! This ‘five-star’ game is full of magic! Can you stack the blocks to recreate the image shown in the challenge? But watch out for shooting stars! The colour of the stars change when you turn the blocks. Shooting Stars is a magical puzzle game, with 80 challenges from easy to expert. Who could wish for more? Another new game not to be missed at this year’s show is Zigzag Puzzler, a 3D puzzle game with two playing modes. Build a pyramid on the blue side of the gameboard or a zigzag on the white side! The game contains a transparent lid for easy storage, so you can solve any of the 80 challenges on the go! Fans across the country will be delighted to learn that the bestselling IQ range is expanding once again with the launch of IQArrows, offering players a whole new direction in puzzle games! Can you place all the puzzle pieces on the gameboard and point the arrows as indicated in your challenge? Watch out! When you rotate a puzzle piece, the direction of the arrows will change. IQ Arrows is a unique travel game featuring

120 challenges, from easy to expert. The Toy Fair 2020 launch from the awardwinning magnetic construction brand SmartMax is equally exciting, as new lines are added to the bestselling My First collection. New for 2020 is My First Animals. With four new animals to collect, including a Bear, Elephant, Seal and Horse, these enchanting toys offer little ones from 12 months a creative approach to the basics of magnetism. These extra-large animals are soft to touch, easy to grab and connect using the signature magnetic bars. Best of all, like all SmartMax products, all parts are 100 per cent compatible with all other sets, so little ones can ‘mix and match’ animals to create weird and wonderful combinations! Whether you want to magnetise the mind, or keep brains engaged – Smart Toys and Games has something for everyone in 2020.

Guess what…

Fans of the IQ range will be happy to hear that it is expanding once again with the launch of IQ-Arrows, offering players a whole new direction in puzzle games.

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Cut above the rest CASDON 01253 608 428 www.casdon.com

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Casdon will showcase a world of imagination and role-play at Toy Fair, with continuing classic lines plus favourite licenses added to its extensive portfolio of excellent role play toys for children. Casdon combines pretend play with renowned household names to bring replica appliances and role play accessories to the playroom. Whether children are Little Helpers, Little Cooks or even Little Shoppers, there’s something in the Casdon collection for retailers across multiple categories. For spring, kids can help mum and dad keep the garden looking ship shape with the Flymo Lawn Mower. Another exciting replica from Casdon Toys, the Flymo features a foldable handle for easy storage, a mechanical click when the mower is on the move, and the brand’s iconic orange base. Continuing into 2020 is the collection of Dyson replica vacuums, including the renowned Dyson Cord-free Vacuum, which makes pretend play so much more realistic. The working suction picks up small bits and pieces, and there’s a debris compartment to empty it all out. The simulated cyclone action has moving colourful balls in a clear cylinder, so it looks and sounds just like the grown-ups’ version. Different ways to play include a short nozzle or long-handled twist-and-turn cleaning - and

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Did you know… Not only does Casdon’s Dyson Cord-free Vacuum look authentic, it works like the real thing, too! Working suction picks up small bits and pieces – and there’s even a debris compartment to empty it all out.

the attachments have an easy release removal system. This fantastic role-play toy may look just like the real thing, but it’s also perfect for Little Helper’s hands to help develop essential life skills. Staying with the cleaning theme, Casdon’s classic range of role-play toys also includes the Hetty and Henry Household Cleaning Sets. Henry’s set in striking red and Hetty’s in pale pink feature a dustpan and brush, mop, sweeping brush and more to help with those heavy cleaning tasks at home. The Little Cooks collection is also the perfect way for kids to pretend at being all grown up, starting with the most important meal of the day – a make-believe breakfast with the range of Morphy Richards sets. The Mr Kipling Cake Stand & Tea Set allows little ones to treat friends and family to afternoon tea – without the added calories! This brightly coloured shape-sorting cake stand includes a host of cakes, plus plates and cutlery to help with serving.

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Tobar is set to be bang on trend in the everpopular collectables category with a host of new pocket money-friendly additions, including the new Squiggle Bandz. These multi-coloured bands can be worn as bracelets or knotted together, and when they are not stretched, they form a squiggley animal shape. Available as an assorted CDU and in neon, glitter and glow in the dark, Squiggle bandz are destined to a be a playground favourite. The Rainbow range is another pocket money must-have featuring rainbows on pens, rings, hairclips, snap bands and putty – all in great packaging.

And be sure to watch out for Embryonics, the brand-new collectable fusion of alien and slime! are six coloured eggs to collect, each with one of six named aliens in three different colours, making 18 permutations in the first wave, with more to come throughout the year. A heat reveal sticker on the packaging is sure to entice collectors. The Tobar stand will come alive with all manner of creatures. Hot on the hooves of twerking phenomenon, Pets Alive Boppi, the Booty Shakin’ Llama comes Fifi the Flossing Sloth, guaranteed to have everyone dancing in the aisles. Not that Boppi has run out of moves: the media darling will be back on stage for 2020 with her new Rainbow coloured coat. She will be joined by new Robo Alive Raptors in red or green. Moving back to traditional, a delightful brand of new wooden toys will include traditional push puppets, squeaky cars, pullback and go unicorn and dragon, delightful squeaky rolypolys, noisy farm animals, puzzle blocks and a rainmaker. The range offers real pre-school and nursery fun, in primary colours and a scandi-style design that has both eye and play appeal. Traditional with a twist continues with the ever-popular awardwinning Animigos animated plush range, which now covers domestic animals and wildlife. A limited edition Magical Rainbow Bunny will join the range in time for Easter, alongside a mischievous moggy, sheepdog, lion, giraffe and lamb.

Model car collectors and motor enthusiasts will be delighted with the 2020 range from Maisto and Bburago. A classic Ford Capri 2.8 Injection will appeal to petrol-heads young and old, while the fabulous new Radio Control X Ranger will be a brilliant gift item. Celebrating 110 years of the Bugatti, the Bugatti Chiron Sport special edition celebrates the car marque’s famous blend of sophistication and sportiness. Any celebration of Italian motor vehicle design would be incomplete without mention of the iconic Vespa, and Tobar’s classic model Vespa Primavera 150 is available in red, white or blue.

Frightfully good fun! Atmosfear the scarily good, best-selling game of the nineties, returns in an updated version featuring a fully interactive Gatekeeper who is more lifelike than ever. Offering fast and frightening fun, the new version is linked to an app, and can be played on the TV, tablet or smartphone. Meet The Gatekeeper on the Tobar stand at Toy Fair!

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ORCHARD TOYS 01953 859 525 www.orchardtoys.com

Orchard Toys will be adding seven fantastic new products to its award-winning range at Toy Fair. From unicorns and sloths to woolly mammoths and llamas, the new additions offer something for all ages and interests, with ‘Learning Made Fun’ at the heart of each product. First Sounds Lotto is a sound game for children from the age of two. Designed to encourage sound recognition and observation skills, players match sounds to pictures in this colourful lotto game. Players can choose whether to make the sounds themselves or to use the free Orchard Toys App to generate the sounds. First Sounds Lotto also includes a colourful six-piece puzzle to encourage discussion with young children. Sleepy Sloths is a very simple sound and action game, also suitable for children from two years old. Players take turns to identify familiar items and make the correct noise loud enough to wake up their sleepy sloths! With the growing popularity of sloths combined with simple gameplay, this first game will be a big success in the pre-school games market. Loopy Llamas is guaranteed to have children laughing as they race around the swimming pool playing board collecting patterned rings to loop onto their 3D llama characters. Players will need a keen eye to collect each of their five patterned rings, before making their way to the diving board and launching their llama into the pool! Teacher tested, as with all of Orchard Toys’ products, Loopy Llamas is recommended for children age four and over. Prehistoric mammoths make a magnificent return in Mammoth Maths! Players race around the board solving addition and subtraction problems in a bid to be the first back to the cave, using the magic viewer to check their answers along the way. Children solve maths problems on the stone printed cards and hook them onto their mammoth’s trunk. Suitable for children aged five to eight, Mammoth Maths is another fantastic game to help practise maths from Orchard Toys.

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First Times Tables is a fun introduction to 2, 5 and 10 times tables. Not only can it be used as a learning resource to introduce young children to multiplication, but it also gives parents the tools to help teach their child. Once children have become familiar with the concept of multiplication they can play the flippin’ fun pancake themed game to put their new skills to the test! Times tables practice will be filled with fun with Times Tables Heroes, which features two very different games. The first is a board game where players complete multiplication sums from 2 to 12 and battle it out to save the city with their superhero powers. The second is a fast-paced bingo where players practise their 2, 5 and 10 times tables as they race to get three in a row. The colourful design with challenging yet engaging gameplay will appeal to slightly older players aged six to nine. No Orchard Toys collection would be complete without a jigsaw puzzle, and this addition is certainly a magical one! Unicorn Friends is a 50-piece jigsaw that shows a unicorn and its friends in a magical setting, with lots of things for children aged four and over to look out for! The giant poster included is not only great value but will also make a great addition to any unicorn lovers’ playroom or bedroom.

Guess what…

Kids go back to prehistoric times to practise their maths skills in Mammoth Maths! Children solve maths problems on the printed stone cards and hook them onto their mammoth’s trunk.

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Hey baby! CLEMENTONI 020 3206 1101 www.clementoni.com Clementoni is showcasing a host of new products for 2020 at the London Toy Fair, putting a strong focus on the Infant market with Baby Clementoni, significant licences for puzzles, and game-changing innovation for STEM/Construction New for 2020 is the Baby Clementoni Interactive Play Train, an adorable playset with four characters and a talking train. The train recognises and interacts with multiple parts of the track, helping to develop baby’s speech and learning. The Interactive Grand Prix Car, suitable for babies 10 months-plus, is a remote-control vehicle specifically designed for little

Did you know? Clementoni's licensed puzzles for 2020 include Peaky Blinders, Stranger Things, Trolls 2 and Minions.

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hands. With two interactive buttons that switch from driver mode to autopilot mode, the car makes realistic racing sounds and also sings popular nursery rhymes. The Science category has always been strong for Clementoni with Science Museumlicensed robotic and mechanical engineering kits being top sellers throughout 2019. Adding to the Mechanics Lab range for 2020 is Antarctic Vehicles, with more than 300 components and the capacity to build up to 50 models, Yacht, Safari Jeep and also Luna Park – a funfair kit in vibrant colours where kids can build their favourite rides. In order to appeal to younger children, Clementoni is also launching a simpler, 120-piece line of STEM kits featuring cheeky animals such as Coco the Gorilla, Shak the Shark, Yuki the Seal and Leo the Lion. The core science range has a facelift for 2020 with allnew packaging and

Guess what… The science category now offers kits to make beauty masks and cosmetics. branding. New introductions include the Beauty Mask kit, Pancake Lab, which gives children the chance to create fun shapes with the included batter mix, and, in a move to improve carbon footprint, the Bio Cosmetics Set – a 100 per cent raw materials, eco-friendly kit where kids can create shower gel, soap and body cream. Bringing innovation to STEM, Clementoni is launching an industry first. Bionic is made up of flexible construction kits, which teach leverages and anatomy muscles through play. Inspired by living beings, all the movements and mechanisms in the sets are bionic applications and are split into four specific kits – Dinosaur, Marine, Wearable and Challenge. The licensed puzzle range from Clementoni continues to be a strong foundation of the business with new launches including Peaky Blinders, Stranger Things, Trolls 2 and Minions.

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Is this the cleverest game ever invented?

• 132,000 copies sold in just 13 months! • Game Of The Year 2019 finalist in the USA! • The Good Toy Guide’s second highest ever rating! • Stocked by every Barnes and Noble in the USA! • Available from John Lewis, Hobbycraft and many more in the UK!

“I love this game and I will continue selling it like crazy, I am sure! I can’t even get it on the shelf in time and I am selling it out of the box as soon as it comes in! “ Bridget Mais, Learning Express Toys

Welcome to The Genius Square!

Come and play The Genius Square and the rest of the Genius Collection at stand G22 now!

The aim of each of the 62,208 possible puzzles is to complete the square using the nine coloured shapes, once the seven ‘blockers’ have been positioned. There may be times when it seems impossible, but there will ALWAYS be at least one solution…and that’s why it’s called The Genius Square! Each player receives a Genius Square grid (two are included) and a set of the nine coloured shapes, plus seven ‘blocker’ pieces. Roll all seven of the dice together and place a ‘blocker’ piece into the squares matching the seven co-ordinates that appear on the dice. Now race your opponent to fill every other space on the grid using the nine shapes. There are 62,208 possible combinations in which the dice can fall. Using a specially devised computer programme, we have confirmed that all of them have at least one possible solution. Some combinations will be easy to solve, some much harder. It’s all in the luck of the roll of the dice. As soon as somebody finishes first, roll the dice and play again! An example of how to play is shown above. You can also play alone and challenge yourself against the clock! Ages 6 to adult. For 1 or 2 players. Box size approx. 26.8cm x 26.8cm.

“Outstanding. Nobody in the family can put it down. We are actually getting a second set - it’s that good! Best game any of us has ever played!” +++++ Debra Sobel, London

RATED 4.7 OUT OF 5 FROM OVER 17,000 REVIEWS!

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For more information, visit www.happypuzzle-global.com or call Carl Dudley on 07710 140761 


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Fun in the tub! JANOD/JURATOYS 02088 782 133 www.janod.com Janod and Kaloo will see more than 200 new lines added in 2020 thanks to the brands’ design team. Janod will launch a new collection of bath toys in 2020. Its unmistakable style has filtered through into the new range. There are 20 new products including fishing games, a selection of bath squirters and a map for the tub. The packaging is simple and stylish with the environment in mind. So far the reaction has been positive. Janod also sees new categories including wooden educational toys, role play – including a double-sided cooker – a whole new range of puzzles at a lower price and new packaging and design led pre-school toys with a gorgeous pastel theme.

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The standout collection has to be Cocoon. Inspired by the Nordic countries, the Scandinavian style has been constantly appealing to interior designers worldwide for several years. As beautiful as it is functional, simple and reassuring, the designers have developed a range around this style to keep up with current trends:  Within the Kaloo range will be showcased the popular Tendresse collection with new additions; Valentine with her pretty ballet dress and neat bun, and Chloe dressed in a trendy denim attire. The Tendresse collection is the most popular product within Kaloo. The Kaloo brand will see four new categories including a gorgeous organic cotton dou Juratoys will distribute a new brand dou range, cute animal from January 2020 called Lalaboom, a collection of puppets, comforting chunky, brightly coloured tactile toys to help little nursery night lights and a ones develop essential skills. The collection has travel collection to keep won numerous awards since launching in 2018, and little ones comfortable is sold in more than 30 countries around the world. and content while on Within the range are vivid, multicoloured beads the move. that kids can pop, twist, mix, stack and lace  Juratoys is distributing together. Other highlights include bath toys, peg a new, award-winning boards and a caterpillar – all beautifully designed brand called Lalaboom to stimulate the senses. from this month. The

beads, for ages 10 months up to 36plus months, pop apart and click together. They have varying textures that appeal to smaller children, twist apart to encourage fine motor skills, and can be joined together to encourage creativity, colour matching and more.

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Go with the flow H. GROSSMAN 0141 613 2525 www.ozbozz.co.uk

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Grossmans is going with the flow this January as it invests even further in new pocket money lines. Go Flo Bucket is a combination of the latest flowing foam; this magical foam has a life of its own. Flowing through fingers and moving slowly along. It really looks like it’s alive! The melting texture makes it irresistible and adults and children alike just won’t be able to put it down. The Go Flo Bucket is just one of a great new number of pocket money lines. Multi coloured putty in a mega pot is also on offer – this great play putty will be a great pocket money find. Unless you were on another planet for the last decade you won’t have forgotten the phenomenally successful Loom Bands. Now HGL is bringing them back for a new generation to stretch them, knot them and knit them. These multi-coloured bands can be turned into all sorts of crafty creations from friendship bracelet to fast fashion! Loom band gift sets will be available from pocket money prices with large sets that make the ideal larger gift item for creative kids. Of course, the Ozbozz brand is renowned for outdoor toys and this year the new items are aimed at the younger market. There are two new balance bikes with adjustable handles. Perfect for pre-schoolers, the bikes come in two themes - dinosaur and unicorn. Sturdy and safe, these colourful balance bikes will be popular with parents and kids.

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Scooters have always been the mainstay of the Ozbozz range and this year sees a new light-up scooter. The Poop Scoot has images of, you guessed it, poo! The colourful scooter has wheels that light up when moving. Toilet-themed toys have been really popular especially in pocket money items and this is a creative

extension on the theme. New for 2020 are remote control cars, with great play value these chunky vehicles are again designed to retail at a great price point. Of course, no London Toy Fair would be complete without some top secret items being introduced at the last minute. Visit the stand to see a whole host of other lines are all set to disappear from retailers' shelves, just like magic!

Guess what… Loom Bands are back! With sets available at pocket money prices as well as larger sets for the gift market.

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k 80 s.co.u 020 8 estacraft .fi www UK toy maker Fiesta Crafts is celebrating 30 years in the business, marking this milestone in style by releasing a huge wave of new toys that will make a big splash in the market. The Maze Kraze is a total reimagining of the classic marble run toy. By using ingenious magnetic track pieces, the Maze Kraze opens up so many play possibilities; solve puzzles, create loops to race against the clock or make your own marble runs – on the board or on the fridge. The pieces feature clear covers so the marbles stay on course as you watch them whizz through your track. Great fun to play on your own or even better, race your friends and family. It’s a great STEM toy that helps develop children’s early engineering and problem-solving skills. Includes instruction leaflet and colourful storage box. In tune with the increasingly difficult challenge of getting kids to eat more healthily, Fiesta is launching the Eat Well chart, which makes a fun game to inspire children to acquire and maintain longterm good eating habits. Including 108 illustrated magnetic food pieces, children can track what they are eating for both meals and snacks. Using traffic light colours (red, amber and green) helps children to instantly recognise how healthy their

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Number of years that Fiesta Crafts has been in the business.

choices are. The aim is to fill the plate with mostly ‘green’ choices each day, which earns a tick, and the chart encourages children to try to repeat that feat every day. Fiesta’s research shows that this easy-tofollow chart equips children with a better understanding of their diet and gives them strategies to improve it. Fiesta Crafts has become famous over past three decades for taking a classic toy idea and giving it a thoroughly modern makeover that will appeal to a new generation. The Shakers magnetic range launching in January reinvigorates the magnetic grains toy by adding loads of extra play value. Simply place magnetic pieces on one side and shake the board to replicate the image in iron grains in the sealed window on the other side. The two sets – Faces and Pictures – each come with six picture cards and loads of magnetic pieces for endless creations. Children are enchanted by this toy and love to make and shake pictures. The set even includes a magnetic tipped pen to customise their works of art or just doodle away. Guaranteed to give toy shops a full head start this year are the amazing 3D Masks. The colourful card pieces slot together to make a full threedimensional head mask or helmet. Children delight in donning these masks, combining their love of dressing up with the always popular arts and crafts. There are endless adventures for children as they become the creature and inspire their imagination to flourish. There are six amazing masks to collect: Helmet, Soldier, T-Rex, Triceratops, Shark and Unicorn. With the new Pop Up! characters, Fiesta’s anniversary range will stand tallest among toys! The Pop Ups! are large stuffed toys with extendible legs that allow the character to grow from about 80cm to 130cm tall. Children

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find it so comical to pull up and push down the plush character and make it as tall (or taller!) than them. Each Pop Up! features a removable chalkboard to write messages to welcome visitors (or keep them out!). The eyecatching designs and size liven up any room and become an entertaining talking point. Use in bedroom, playroom, or even hallway to greet visitors. Shops will love using them as part of their windows and in-store displays as an awesome way to grab their customers’ attention and drive footfall. Fiesta will chalk up another win with the new Chalkboard Books. Open the gorgeous fabric cover of the Dinosaur or Fairy Chalkboard books to reveal eight pages for drawing and writing with chalks. Cleverly hidden inside is an integrated pocket that holds six liquid chalk pens. Children simply adore drawing and writing throughout this book and have a choice of different coloured pages; yellow, blue and black. The beauty of using waterbased liquid chalk pens is that even with lots of energetic scribbling they will generate very little dust and mess. Super easy to wipe pages (or other surfaces) clean with a damp cloth, making it perfect for home and travel.

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There’s plenty of bright new brands to be unveiled on the Funrise stand this Toy Fair including the full range of Caterpillar construction vehicles, an illuminating girls’ collectable and of course Gazillions of beautiful bubbles! The Cat Construction toy line includes machines in a wide range of styles with innovative features including freewheeling, motorised and metal toys, along with toys with lights and sounds. New for spring will be the Future Force and Steel collections. Cat Steel introduces sizeable realistic vehicles for the most robust of sandpit play including a choice of Dump Trucks, Wheel Loaders and the impressive 20in Steel Excavator. Or, for a next-gen glow effect with the sleekest of futuristic designs, look no further than the Cat Future Force, with electric power sounds and articulated parts for an action-packed play experience. Ensuring continual innovation for the Cat product line development for autumn includes the Junior Crew. These fun characterised vehicles are ideal for younger builders with a choice of Construction Pals and Buddies plus Lil Movers; each have their own features to discover, or for educational play there’s Fix It Philip, the construction

Fact! Bright Fairy Friends is the new magical, light-up collectable for girls.

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truck that opens out into a lights and sounds tool bench complete with screws, tools and accessories which all have a purpose. For the girls' collectables scene comes an illuminating property, Bright Fairy Friends (BFF) and the promise of a magical light-up experience and lots of hidden surprises. Each beautiful 6in doll is packaged in an on-trend mason jar, which doubles as her fairy home and magically lights up when motion is detected. With 12 to collect, each jar is an all-in-one fairy home and room light and includes multiple surprise accessories including stickers, hair-clips and a miniature hairbrush.

Also for girls, the toy collection for Funrise’s own property and TV series, Rainbow Butterfly Unicorn Kitty consists of plush, role play, figures and playsets that all bring the life of Felicity and her friends into the homes of Rainbow Butterfly Unicorn Kitty fans. Heading up the range is the 9 Lives Surprise playset with five different styles and 55-plus pieces to collect! This pop-up playset looks just like a can of cat food at first, but opens into a multiple level set with nine different surprises inside. Each set includes two character figures, six accessories and one sticker sheet. What’s more, when kids are finished playing, everything is stored in the retractable can, ready to be played with again! Finally, Gazillion Bubbles leads the charge in creating premium bubble products with an extensive array of premium bubble solution, bubble toys and machines. The Bubble Storm is the latest Gazillion machine that has forward-thinking solution dispensing technology. The solution bottle functions as the ‘on/off’ button; just slide the bottle into the bottle holder until it clicks in place and flip the supplied 8oz bottle upside down onto the machine to start blowing bubbles!

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The Biggest Names for Little Helpers

See us at:

Hong Kong Toys and Game Fair: 6-9 Jan 2020. HKCEC , Booth No. 1A-F32. London Toy Fair: 21-23 Jan 2020. Olympia, London Stand No. E30. Nuremberg International Toy: Fair 29 Jan-2 Feb 2020. Spielwarenmesse Hall 12, Stand C-04. UK Spring Fair: 2-6 Feb. NEC Birmingham Stand 5L29. New York Toy Fair: 22-25 Feb 2020. Jacob K. Javits Center, Level 1 Exhibit Hall â&#x20AC;&#x201D; 6269.

Real life fun & play Casdon Ltd., Cornford Road, Blackpool, Lancs FY4 4QW Tel: +44 (0)1253 766411 Fax: +44 (0)1253 691486 Email: toys@casdon.co.uk www.casdon.com

Visit our new website:

www.casdon.com


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Geomagworld SA, is launching its new Green Range, an innovation that both consumers and the Planet will appreciate! Several years ago, Geomagworld began increasing the level of environmental sustainability in its production processes by converting to the use of 100 per cent renewable energy and drastically reducing industrial waste. For 2020 it has introduced several eco-friendly products, manufactured almost entirely from recycled materials. Plastic materials will be replaced with 100 per cent recycled plastic. In addition to this and to reduce already polluted waters, Geomag has installed a recovery plant in the waters of a large marina, which will collect plastics and micro-plastics from the waters. To ensure complete transparency, as well as indicating that the products are made from 100 per cent recycled plastic, the packaging will also provide details of materials used in its production. Included within the Green Range will be nine Geomag Classic and Panel items, all available from June 2020. Each item has a different piece count, from a minimum of 24 to a maximum of 200 components. The Green Classic and Panels will incorporate the highest standard of environmentally sustainable components with magnetic rods, panels and bases being made of 100 per cent recycled plastic. The new storage boxes included are also 100 per cent recycled plastic. They are durable and practical; pocket sized for the convenient storage

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of the rods and spheres. The cardboard packaging boxes also have a high percentage of recycled materials (more than 70 per cent). In addition to the Classic and Panels items there will be four Magicube items, each one containing between eight and 64 cubes. These full-colour items will be available from June 2020. These cubes, again made from 100 per cent recycled plastic, include powerful magnets and feature exciting bright colours. Even the transparent packaging is mainly regenerated PET. Magicube is an innovative play platform that continues to get bigger and bigger! Comprising four magnetic cubes, which stick together on all sides, the new 2-cube theme packs allow you to match animals with their food and with their homes, each set having six different combinations from a bee to its hive, squirrel to a tree, bird to its nest, dog to its bone, cat to a fish and mouse to some cheese to name just a few. The Swiss-made Magicube is the award-winning product line designed by Geomagworld that has revolutionized the Junior Construction category by reinterpreting the classic cube-based toys with a magnetic twist. Magicube has a patented system of magnets that allows the cubes to attach to each other on all sides. The line is completed by the STEM-focused Math and Word Building items. These Magicube sets contain 10 and 16 cubes with magnetic clips showing mathematical and alphabetical references and provide fun activities that reinforce those essential basic skills that young

Did you know? Even the new storage boxes included in the Green Range are 100 per cent recycled plastic. learners need. Itâ&#x20AC;&#x2122;s all about creating a positive learning experience through play! These products offer a fun approach to learning activities and ensure kids gain fluency in their basic skills. Two new introductions to the bestselling Mechanics Gravity range will be unveiled. Mechanics combines the forces of magnetism and gravity with a world of mechanical structures, capable of stimulating creativity, inventiveness and ingenuity. Created by Geomagworldâ&#x20AC;&#x2122;s R&D department, the line offers innovative solutions that expand the concept of magnetic construction, constantly introducing new elements that can enrich the playtime experience. Items in the line include the gravity motor, which uses the weight of the Geomag balls to trigger and set in motion the mechanisms of the constructions, and the Gauss cannon, which is based on the principle of magnetic acceleration. The laws of physics, when skilfully applied to these Mechanics toys, make this line particularly STEM-friendly, capable of stimulating scientific insights, from the simplest principles up to very high levels of understanding. Comprising magnetic bars, steel balls and elements of different shapes such as cylinders, bearings and modular platforms, the Mechanics models trigger chain reactions for endless fun. For 2020, the tabletop construction games Mechanics Challenge Strike and Mechanics Challenge Goal will be introduced. These sets are designed for children to build, learn and play together. Designed for one to four players to play together, challenging themselves and each other. With the 185-piece Challenge Strike set, once built you can use the spheres to start the gravity motorâ&#x20AC;&#x2122; and then try to achieve the highest score.

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Piece makers TREFL 07850 779797 (SJR Associates, dist.) www.trefl.com/ www.abgee.co.uk Trefl SA is the biggest company that manufactures puzzles and games in the CEE region and one of the biggest manufacturers in Europe.  The family-run company, founded in 1985, creates products targeted at adults as well as children and based on well-known and popular characters. It holds most of the major licences for children’s puzzles, such as Disney, Warner, Hasbro, Mattel, Viacom. The company also has a wide portfolio of licensed games with the strong focus for the UK on its Mistakos stacking chair game for up to four players, which has sold more than 480,000 pieces worldwide in three years. As products are delivered direct from the factory in Gdynia, Poland, Trefl offers some of the most competitive prices and is experiencing a 100 per cent increase in UK business. For 2020 the range has been refreshed, and Trefl now offers more than 700 items. Products are sold to more than 50 countries worldwide. The Polish factory offers many advantages including large production possibilities and capabilities, a variety of offered, high quality of

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used materials, and a fully controlled production process. In 2020 Trefl will open a new Research & Development Centre, which will be a hub for working and improving on new products, mainly puzzles and games. Last year Trefl launched its 600-piece Crazy Shapes puzzles. What makes them crazy is they do not have a square edge, so really challenge the puzzler – no more getting the outside frame completed first! The puzzle novelty Neon Color Line is a product series that surprises with colour and a modern design! A special paint is used during the production of every motif to obtain an intense, neon effect. The company ensures it is very flexible and always listens to its customers. As a result of this, it is open to knowing customers’ needs and expectations regarding its puzzles and games, so that they can be improved and even more exciting products produced.

Did you know? In 2020 Trefl will open a new Research & Development Centre, which will be a hub for working and improving on new products, mainly puzzles and games.

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LONDON TOY FAIR 21st – 23rd Jan 2020 Grand Hall – Stand F25

01903 885669

NUREMBURG TOY FAIR 29th Jan – 02nd Feb 2020 Hall 3A – Stand H05

uk@smart.be

SPRING FAIR 2nd – 6th Feb 2020 Hall 5, Stand K50-L51

www.smart.be


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Please look after this bear RAINBOW DESIGNS

STAN D E120

01329 227 300 www.rainbowdesigns.co.uk The Home of Classic Characters will be launching a number of new much-loved character ranges and line extensions in 2020 and all of them will be showcased at Toy Fair. One of Rainbow Designs’ major launches this year is the distribution of a new preschool toy range for the highly-anticipated new Paddington TV series The Adventures of Paddington. The toy range is designed for a whole new generation of fans, who will discover Paddington for the first time through his new adventures on TV. The series is aimed at preschoolers and will air on Nickelodeon in the spring. The Adventures of Paddington Toy Range will launch in Autumn 2020. In anticipation of the highly-awaited sequel Peter Rabbit 2: The Runaway, Rainbow Designs is also launching new toy formats to its highly

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successful Peter Rabbit Movie Collection. New lines will include a cute Peter Rabbit Clip and Go, a new super soft Giant Peter Rabbit and the gorgeous 18cm soft toy trio of Benjamin Bunny, Mopsy and Peter Rabbit. A further exciting new range that Rainbow will be launching at Toy Fair is the Dreamworks’ Animation TV Spirit The much-loved Guess How Much Riding Free Collection. This fun-loving plush range features the lead characters I Love you celebrates its 25th Spirit and his companion Lucky as well anniversary this year. as his fellow equines Boomerang and Chica Lynda. Also on display for the first time will Following the successful launch of the That’s be a soft toy range showcasing Universal’s Not My… collection of infant nursery toys cult classics ET, Jaws, Jurassic Park and Back in 2019, new additions will be launched this to the Future, plus family favourites Rupert, summer. Based on Usborne’s best-selling series Noddy and Where’s Wally. Along with the of touchy-feely board books, the collection 2019 released Dreamworks Shrek, Madagascar will feature many best-selling characters from and Kung Fu Panda, Rainbow’s Universal the picture books including Puppy, Flamingo, collections reflect the current popularity of Monkey and Dinosaur, and includes attachable pop culture brands. comforters and soft toys. 2020 sees the launch of Peanuts Snoopy Other prestigious licensed character collections My First Snoopy and Everybody collections in Rainbow’s portfolio and on Loves Snoopy. Celebrating Snoopy’s 75th display at Toy Fair this year include Disney’s anniversary in 2020, these exciting new Classic Winnie-the-Pooh, Disney Baby, Guess ranges include infant toys and soft toys, How Much I Love You – celebrating its 25th which are perfect for every gifting Anniversary, The Very Hungry Caterpillar, opportunity. My First Peppa Pig, Miffy, The Snowman and The Home of Classic Characters Snowdog, and Roald Dahl. will also be celebrating the 40th anniversary of the adventurous little dog Spot in 2020 with the new ‘Fun with Spot’ infant pre-school toy range. The collection includes attachable and developmental activity toys as well as super soft Spot plush.

Did you know?

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21 – 23 Jan 2020

LONDON

29 Jan – 2 Feb 2019

Toy Fair

NUREMBERG Toy Fair

BOOTH G-101

HALL 5 BOOTH B-76

All except Garage available in Pink Unicorn

For further information contact Steve on 07850 779797 or Ria on 07877 443733 | Email: sales@sjr-associates.co.uk


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Fact! Botley was the big coding launch at Toy Fair 2018, and Artie 3000 in 2019. This year it’s the turn of the Coding Critters.

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The appliance of science LEARNING RESOURCES 01553 819 380 www.learningresources.co.uk

UK educational toy company Learning Resources will launch more than 100 new toys and games in the Early Years, Creative Play, Science, Maths, Reading, Home Learning, Coding and STEM categories. Check out the innovative features of new Botley 2.0 the Coding Robot. New Botley 2.0 can now be programmed to do longer sequences and move in six directions and comes with a series of new additional features that offer engaging coding play. Learning Resources will also be debuting the cute new Coding Critters characters, and Bopper the bunny and her pals Hip and Hop, along with Coding Critters Pair-a-Pets. The four Paira-Pets sets are compatible with any Coding Critters set and offer more coding storybook adventures for children aged four and up. Also being showcased on the Learning Resources stand is Playfoam, and visitors

will want to check out new Playfoam Pals Unicorn Magic series. The seventh collection in the Playfoam Pals series, Unicorn Magic comprises cute collectable unicorn characters in a rainbow-shaped pod of Playfoam. The mesmerizing feelgood fluffy stuff Playfoam Pluffle will be on display. On trend for the compound craze, Playfoam Pluffle offers the satisfying squish without the stickiness. For little ones, there’s Steggy the Fine Motor Dino. This prehistoric pal helps young children practise their pincer grip and build hand strength and dexterity. Steggy comes with brightly coloured scales with indented surfaces that guide toddlers’ pincer grip as they push and pull them in and out of Steggy’s back. Scales are numbered 1-10 to introduce early counting, and teach sorting skills, too. In the education category look out for the new 24-Hour Number Line Clock, the first

innovation in teaching clocks in 25 years. This new clock helps children learn to tell the time by showing them that a clock face is simply a circular number line. Botley the Coding Robot was launched at London Toy Fair 2018, and in 2019 the company premiered Artie 3000. Both won Toy Fair Hero Awards. This year look out for the launch of Coding Critters Bopper, Hip & Hop. Ideal for introducing coding to children as young as four, Coding Critters help preschoolers learn coding fundamentals through a fun, colourful storybook adventure. Coding took off for Learning resources in 2019 and the Coding Critters range has already won several consumer awards and received coverage in high-profile UK media in the run-up to Christmas.

Sensory, not sticky

“We’re in the thick of the slime craze. Kids can’t get enough of it. However, our consumer research showed that mums wanted the sensory play without the stickiness. Playfoam Pluffle is a non-drying, non-sticky soft fluffy substance that can be squished and smushed. The real fun is watching it flow apart.’’ Simon Tomlinson, Head of Marketing 172

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Fiesta’s Getting Crafty Since 1990

Felt Craft Kits

New

New

HUGE 3D Masks

Make Wood & Clay Toys

New Š

Tel: 020 8804 0563 - sales@fiestacrafts.co.uk www.fiestacrafts.co.uk Fiesta Crafts Ltd - 121 Brooker Road, Waltham Abbey. EN9 1JH DGVLQGG

See us at the shows: Toy Fair, D2 | Nuremburg, 1-B09 


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Gibsons’ green game plan STAN D

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020 8661 8866 www.gibsonsgames.co.uk Gibsons is excited to be exhibiting at the London Toy Fair 2020 and invite all to come to the stand to say hello and to view the exciting array of jigsaw puzzles and games. Look out for the new stand design, plus the chance for customers to win from a variety of fabulous prizes when they place an order over £450. Gibsons love jigsaw puzzles, but appreciate that making and selling them affects the environment, so the company is committed to reducing their impact on the world around us. After months of research and rigorous testing, the company is thrilled to present its most perfect puzzle yet. From January 2020, all of Gibsons new puzzles will be in smaller boxes and shrink-wrap will be removed and replaced with biodegradable plastic seals. This change is part of the ‘Gibsons Green Game Plan’, where they are working hard to become more sustainable and improve the environmental impact internally and externally. On average, boxes will be 29 per cent smaller and

removing the shrink-wrap will save 521,096m of plastic film per year (that’s the length of 4,300 football pitches!) In addition, the puzzle boxes have a fresh new design, which will be gradually rolled out across the entire range. Piecing Together is a special collection of large-piece puzzles that will be available for the first time at the show. The Collection was created to provide those living with dementia, limited fine motor skills or visual impairments with a fun activity that can be enjoyed alone or with a loved one. 850,000 people are estimated to be living with dementia in the UK, a disease that can be isolating for both the sufferer and their family members, friends or carers. The large, easy-to-handle pieces and beautiful images have been carefully designed to be age-appropriate for adults, yet accessible for all. The images are great for reminiscence and sparking conversation, making them suitable as a rehabilitation activity and to be enjoyed by those living with Dementia. There are 10 designs available ranging from 12 to 24 pieces, and the puzzles can be completed inside the box, which provides a frame to work within and makes it easy to store. Gibsons is adding seven new designs to its White Logo Collection in January. With the recent wave of young adults wanting to take a ‘digital-detox’ and refrain from using the digital devices that can sometimes take over everyday life,

puzzling is becoming a popular pastime as it is an excellent way to relieve stress and focus on the present moment. The White Logo Collection is a range of design-led jigsaw puzzles for adults, which have all been specifically selected for their striking and unconventional scenes. All the puzzles are designed and manufactured in the UK, are presented in smaller boxes and the shrink-wrap has been lost in order to be more environmentally friendly. Among the new releases is Written in the Stars, a celestial design with 500 pieces, Paper Flowers, a beautiful floral image created entirely from paper, and Punimals which is a riotous rainbow of Winosaurs, Pupsicles and Aramchillos by the amazing Katie Abey. 

Be a winner Place an order over worth £450 at the show and you could be in with a chance to win a fabulous prize!

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Think pink for success! DOLU TOY FACTORY 07850 779 797 sales@sjr-associates.co.uk

STAN D G101

Dolu has had its best ever year in the UK. The company manufactures products for every season in the year, and experienced triple-digit growth in the first six months of this year, while sales for Christmas have also been exceptionally strong.  This year has seen the addition of a Pink Unicorn theme to Dolu’s outdoor and girls product range, which complemented its unisex colours. So for the first time consumers can choose from a comprehensive pink-themed range or unisex colours for Play Houses, Slides, Picnic Tables, Rockers, Trikes and even a Pedal Tractor and Trailer. For spring/summer there is a new Water Table, which converts into a desk, and two new Water Slides and Trikes. Dolu is also making cosmetic improvements to many of its existing products. Most outdoor lines are delivered in strong brown or white boxes, which are good for in-store or for online direct despatch. 176

Due to its success at London Toy Fair in 2019, Dolu will again be showing in the same location in Hall 5, so anyone who does not see the stand at the Nuremberg show will be able to stop by. Dolu hopes to finish its new purposebuilt 55,000 sq m factory by the end of 2020. The development will include warehouses, office and a 1,000 sqm permanent showroom. Dolu offers quality, service and exceptional value, and understands that many of its products land for less than you can buy similar from China - meaning EU quality without the MOQs, and lead times. Dolu is based in Turkey so is unlikely to be affected by Brexit.

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The write stuff EDUK8 WORLDWIDE

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01434 672336 www.eduk8worldwide.com Eduk8 Worldwide is bringing its new and exclusive Mark Makers range to Toy Fair 2020. The Mark Makers early writing programme has been created to enable children as young as five months to begin developing their basic writing skills, allowing an easier transition into more advanced school-taught writing. Four simple marks make up different numbers, shapes and a variety of letters within the alphabet. Four characters proudly display each specific mark through their design, shape and colour: Lionel, a bright red soldier mark; Archie, a multicoloured curved rainbow mark; Ziggy, a green monster made of zig- zags; and Swirlo, a purple magic mark who loves circles! Within this fabulous range are four story books that follow the journey of each character through worlds such as Letter Land and Shape City. An Activity book allows the child to transform their mark into letters from the Alphabet, as well as marking the shape of each character in the range. Stickers also accompany the line, which are designed for each specific character. With the accompanying Parent guide, parents can play an important role in assisting their children to achieve writing skills from an early age. Research reveals that children who have interacted with The Mark Makers begin school prepared and confident with their writing skills. Rachel Fay will be in attendance during the Fair. She has designed what Eduk8 believes to be a market-leading concept. As a former school teacher, Rachel has an unrivalled knowledge of the difficulties a significant amount of children face when developing their writing skills. Christine Lawson, MD of Eduk8 added: "Ziggy our bright green monster will be patrolling around the fair, so be warned!'' Eduk8 are tapping further into the science trend in 2020 with the forever popular science and exploration range; created to challenge even the most budding scientists. A great way to encourage learning while having fun, science kits empower children to discover the wonders of the world around them. With an adjustable focus and a breakaway safety neck strap, the popular Powerscope enables a child to get up close and personal and view objects 30x closer than normal. For the junior wildlife explorer, the Do it all Bug Jar allows a child to catch, carry and view bugs at 2x magnification.

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Thing of dreams DCUK

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01422 383555 www.cloudb.com Cloud b is the original sound and light product range designed to create soothing and calming effects, which establish consistent sleep routines for babies and children. These award-winning products are backed by paediatricians, parents, child/family psychologists and sleep experts. We all know that a good night’s sleep means a healthier, happier family and Cloud b prides itself on making quality products that deliver quality sleep. Cloud b is a sleep specialist. Behind the scenes, the Cloud b Advisory Board, a sleep-centric squad of paediatricians and parents, is constantly researching and testing new methods for comforting and calming children. It takes all that expertise (and then some) and packs it into every toy that joins the range. Soothing the senses is key. So the company has focused on creating tranquil sights and sounds, and a cosy softness that little fingers will reach for. Its plush toys are for more than just snuggling and snoozing; little ones will want their Cloud b friends around for playtime, too. Cloud b's range of plush pals are like one of the family - providing a smiling, supportive face when it’s tummy time and a soft, reassuring hug when their day isn’t going to plan! Originally Cloud “Baby” when the company first started, with a focus on creating products and resources that helped babies sleep. However, as it grew, the company learned more about the complexities of sleep and creating a sleep routine, realising there was a need to bring comfort to the whole family. Now the company likes to say that the name is a play on “Cloud 9,” where every child sleeps peacefully and parents find peace of mind. Good sleep improves quality of life for everyone! Cloud b’s range of soothing, sensory toys is now available in the UK. Be sure to visit the team at London Toy Fair!

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Fun for little learners

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TRENDS UK & WIND DESIGNS 01295 768 078 www.trendsuk.co.uk Trends UK and Wind Designs are looking forward to an exciting 2020 introducing new licensed ELAs and cool brands at UK Toy Fair. In early spring the new Hey Duggee Flip & Learn Phone and Smart Tablet invite young learners to develop skills with the lovable Duggee & The Squirrels. For autumn, Paw Patrol ELAs will launch with a cool Paw Patrol Smart Phone, Ryder’s Alphabet Pad, and Count with Marshall, featuring the fearless pups on daring rescue missions! The hotly anticipated pre-school TV series The Adventures of Paddington will introduce this lovable bear to a new generation. Trends is introducing a range of ELAs starting with a fun pawshaped Paddington Paw Pad in autumn with further items to follow. A new ELA concept will join the Peppa Pig range. Following the ºsuccess of Count With Peppa, the new Peppa’s Phonic Alphabet introduces interactive learning about letters, spelling early words phonetically plus numbers and colours. A new Mr Tumble Flip Up Phone is also joining the Something Special line-up. Paint Sticks Paint-A-Puzzle is a new way to get creative with the award-winning Paint Sticks. Featuring different themes, each Paint-a-puzzle set comes with 12 giant sturdy floor puzzle pieces and six Paint Sticks. Perfect for little hands, they are easy to assemble and good fun to colour in in vibrant colours. Young artists can also unleash creativity anywhere with the double-sided Paint Sticks Mini Art Station including six chalk sticks, six mini paint sticks, one Duster and 10 sheets of paper stored inside. Battle it out in street style with the new Nerf X BUNKR Competition. Create an exciting Battle Zone with four pieces of inflatable urban obstacles: Road Barrier, Tyre Stack, Wood Crate and Waste Barrel. Large enough to take cover behind, the inflatables have integrated ammo cache and stability system for outdoor play. They also include BUNKR Game Cards to extend and enhance game play and team challenges. Trends is launching Fabrikid, a DIY-style toy range that puts the tools into kids’ hands to become master builders for AW20. Fabrikid sets combine tools, woodlike materials with the know-how to construct. Use the blue-prints to saw, hammer, nail and screw projects together – make a yacht, train or even a helicopter.

Games of strategy STRATEGIA GAMES lee@strategia-games.com 07939 222 708

STAN D

When Lee McAuley first had the idea for a tactile, 3D version of Dots and Boxes, he knew he wanted the challenge of getting it to market... Calling the idea Walled-In, he began looking at the way the pencil-and-paper game Battleships became commercial... he built a prototype and took Walled-In to The Game Inventors’ Workshop in London. Dr. Wyatt from Wow! Stuff said it was the best game he’d seen at the event, while others suggested that Lee protect the board design with a patent. He also acted on more critical feedback, making it a four-player game, and adding a twist with bonus tiles. After describing it as a fast-paced, strategy-based battle for the board, a couple of major manufacturers began to show serious interest. Simple enough for youngsters but strategic enough for grown-ups, they could see its potential retail placement between chess and checkers… Since the game also comes with a free zipper bag, you could play fast, slow or on the go. The two manufacturers began their own play testing and Walled-In was very well received. Lee was also still working on another idea – Tri-Hand. This takes the instantly recognisable gameplay of Rock, Paper, Scissors and turns it in to a tactile, versatile deck of cards... It comes with six multiplayer games. The scoring of each is pretty intuitive because Rock, Paper, Scissors feels so familiar! While the design is eyecatching, and the popular gameplay encourages buy-in, Lee also thought about incentivising purchase with a Tri-Hand Challenge. This would let customers design their own gameplays, which would be published online. With two games to sell, Strategia Games was born. Lee says: ‘’Inspired by companies like Bananagrams, my new vision is to bring unique strategy games to the market. My low overheads mean I can offer retailers great margins. Just as importantly, I can also offer exceptional service. I’d like to be known for devising classic strategy games that people will enjoy playing for decades to come.’’

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“I’d like to be known for devising classic strategy games that people will enjoy playing for decades to come” 180

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THE GATEKEEPER IS BACK Visit London Toy Fair to play Atmosfear, the international best-selling game returning in 2020, exclusive to TOBAR

'JOEVTPOTUBOE'

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21-23 January 2020, Olympia, Kensington, London

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Blooming lovely!

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Get stuck in!

CRAFT BUDDY

01270 446 250 www.magformers.co.uk

Galley 530

Magformers will unveil a new magnetic pre-school construction toy at Toy Fair. Stick-O has been designed and manufactured to the same tough quality and safety standards as Magformers and, just like Magformers, the magnets in every piece rotate (although you can’t see them) so opposite poles always connect, making model-building super simple for little hands. Stick-O is characterised by chunky magnetic sticks, balls and other solid ‘sticky’ shapes in basic sets and special themed sets. The easy-to-hold pieces encourage motor skill development through fun construction play. “With Stick-O, Magformers continues to invigorate the magnetic construction toy category and now gives retailers an opportunity to introduce our company’s high-quality, creative toys to a younger audience,” says David Kelly, Managing Director of Magformers UK Ltd. “Stick-O has been launched following direct feedback from retailers for a Magformers-quality magnetic toy that can sit in the baby and toddler and preschool aisles. Younger children will love its chunkiness and playful design. “And just as with Magformers, the rotating magnet design ensures frustration-free play. Stick-O teaches children as young as 18 months to think three-dimensionally by making models through stacking and connecting. They’re also an early introduction to magnets, so pre-schoolers can start to explore magnetic forces.” Nine different SKUs will be available. Three Stick-O Basic sets contain 10, 20 or 30 pieces in up to nine different ‘classic’ magnetic Stick-O shapes. The Stick-O Cooking Set contains giant magnetic pieces in a baking and cooking theme. With a variety of shapes, children can play at making food like ice-creams and drinks and using cooking utensils from a frying pan to a fork. There’s even a ‘sticky’ eggshell and a donut! The Stick-O Forest Friends Set contains 16 magnetic pieces in a cute wildlife theme. With 10 different shapes, children can make creatures such as a caterpillar, bird, rabbit and flower. There are smiley faces and other features to bring models to life and encourage character play. The vehicle-themed Stick-O City Set contains 16 pieces – a combination of five different magnetic shapes, plus add-on wings, accessories and wheels – so kids can make cars and planes, complete with pull-back-andgo propulsion. The company will also showcase construction, fishing and role-play themed sets.

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144 (Cryst

a Art) l

020 3417 6565 www.craftbuddyltd.co.uk

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MAGFORMERS

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Craft Buddy Ltd will be expanding its arts and crafts portfolio with a new collection set for release at Toy Fair 2020. Perfect for children aged six and above, the new Forever Flowerz collection offers a creative approach to flower design that is simple, costeffective and truly realistic. The flowers offer tremendous play value due to their versatility, which means that they can be changed easily to reflect new seasons, as well as inked to change their colour or made to glisten by spraying or glittering them, allowing children and adults alike to make their dream flowering creations. The flowers come in a range of colours; the designs include Chrysanthemums, Carnations, Camellias, Begonias, Peonies, Roses and seasonal Poinsettias that look like the real thing! Perfect for creating bouquets, wreaths, mixed media, home décor, card making projects, jewellery, and clothing – the possibilities are endless! These flowers will stand the test of time, never wilt and always look stunning, perfect for every crafty creation. To go alongside the new release, Craft Buddy will also be launching a fragrance oil range so that your flowers can not only look like real flowers, but smell like them too! Other new products on display will include the latest expansions to the popular and highly successful Crystal Art format. New products include Frameables, which are set for launch in February 2020, and offer a new Crystal Art experience for children, with bespoke child-friendly designs on a 15 x 15 cm frame making it easy for children to hang their masterpieces on the wall. Also on display will be the new Notebook designs, which will allow fans of the brand to take the sparkle with them wherever they go, as well as Giant Card formats to go alongside other new Crystal Art kit designs.


G N I M CO ON! SO THE NEW PADDINGTON TV TOY COLLECTION! © P&Co.Ltd./SC 2020

SEE OUR 2020 COLLECTION AT: TOY FAIR, E120, NUREMBERG TOY FAIR, HALL 1, STAND E22 & SPRING FAIR, HALL 5, STAND H10-J11

18 months+

@gibsons_puzzles @gibsons_puzzles /gibsonsgames

sales@gibsonsgames.co.uk www.gibsonsgames.co.uk • 020 8661 8866

8x2

Come and C d see us!! London Toy Fair 21st-23rd January (E40) Spring Fair 2nd-6th February (Hall 5, G31)


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Magic moments MARVIN’S MAGIC

STAN D H65

01582 849 000 www.marvinsmagic.com

Fact! Visit the Marvin’s Magic stand to see what else they have up their sleeves and witness their incredible magic being performed live and close-up!

For more than 30 years, Marvin’s Magic has built a reputation as the brand leader for magic worldwide. Marvin Berglas, the creator of Marvin’s Magic, is passionate about inspiring the next generation of magicians through innovative and award-winning sets that allow everyone to perform sensational magic tricks – easily! So, why choose Marvin’s Magic? Not only do the sets contain high-quality props and instructions, each trick has been selected to be age appropriate, guaranteed to amaze and build confidence. Marvin’s Magic Made Easy range (for ages six to eight) has been updated with a fresh new look and enhanced content making it the best start for any budding magician. A delightful addition to the Magic Made Easy range is ‘Marvin’s Treasured Magic Tricks’, a fun and colourful collection of quality wooden props in a beautiful keepsake wooden box. For older children (eight to adult), Marvin’s Magic presents the Ultimate Magic Collection. A bold and exciting collection of the very best magic tricks combining a rich magical heritage with cuttingedge technology, these impressive sets are beyond mind-blowing! To celebrate the 40th anniversary of the Rubik’s Cube, Marvin’s Magic has worked in collaboration with Rubik to produce an exciting new magic set based on the world-famous puzzle cube. Shrink a Rubik‘s Cube, make one apparently float or melt, and even predict which colour a spectator will choose. Along with the great magic inside each set, Marvin’s Magic introduces the second-generation Marvin’s Magic app. The free app brings video instructions to every set plus a host of bonus tricks and augmented reality illusions. You can also use the app to gain access to the Marvin’s Magic Academy, an incredible online archive of exclusive magic lessons featuring hundreds of tricks and tips from professional magicians, including Marvin himself.

First Fair for Rex

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REX LONDON 0208 746 1700 www.rexlondontrade.com New to the Toy Fair this year, Rex London is a design-led giftware company offering high-quality, original toys and games for children. Rex London began its journey on Portobello Road in 1981, and is now an internationally renowned wholesaler, winning a 2019 Queen’s Award for Enterprise in International Trade. Still based in London, the company is trusted by thousands of stockists to supply bright, colourful toys children will love. Visit the stand to discover the wonderful range of gifts for children. Rex London has created a range of educational arts and craft kits, teaching kids the basics of painting, origami and electronics. Youngsters can learn about the outdoors with a bug habitat, or discover the magic of science with a DIY volcano kit. Head Buyer Candy Smith says: “Our kits are perfect for developing hand-eye coordination and encouraging creativity and learning. My favourite from this year’s collection is our origami-style Mission Kit from the Space Age collection.’’ Rex London has kept children of all ages in mind when creating its collection of on-trend toys. Younger children will adore the collection of toys for toddlers, from traditional wooden pull toys to a colourful xylophone

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that’s ideal for gifting and unboxing. Rex London’s product offering cannot be found elsewhere, as all products are created or developed by a team of in-house designers. Favourites include stacking blocks for toddlers, family puzzles and an exclusive collection of colourful memory games. They sit alongside a wide range of bestselling travel games, soft toys and lifestyle accessories.

Did you know? Rex London’s products are created by a team of in-house designers, so you won’t find its products anywhere else.

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AWARD WINNING Count with Peppa

Double sided Mini Art Station

The Fun way to Learn

Expect so much more!

Peppa Pig © Astley Baker Davies Ltd/Entertainment One UK Ltd 2003. Thomas and Friends © 2017 Gullane (Thomas) Limited. © 2017 HIT Entertainment Limited. Mr Tumble Something Special BBC logo TM & © BBC 1996. SOMETHING SPECIAL logo TM & © BBC 2004. MR TUMBLE TM & © BBC2015. Licensed by BBC Studios. HEY DUGGEEâ&#x201E;¢ and character logosâ&#x201E;¢ & © Studio AKA Ltd 2014. Licensed by BBC Studios. BBC logo TM & © BBC 1996. © P&Co. Ltd./SC 2019 Licensed on behalf of Studiocanal S.A.S by Copyrights Group. Paw Patrol © 2019 Spin Master PAW Productions Inc. All Rights Reserved. PAW Patrol and all related titles, logos and characters are trademarks of Spin Master Ltd. Nickelodeon and all related titles and logos are trademarks of Viacom International Inc. Paint Sticks © 2018 Little Brian. From Brian Clegg Ltd. © 2019 TrendsUK Ltd. SCIENCE MAD is the Registered Trade Mark of Trends UK Limited.

Trends UK (National Accounts)

Wind Designs (Independents)

Email: salesadmin@trendsuk.co.uk www.trendsuk.co.uk

Email: sales@wind-designs.com www.wind-designs.com

Tel: +44 (0)1295 768078 75(1'6+3DG['HFLQGG

Tel: +44 (0)1353 724140

For media enquiries, please contact:

Ane Olesen: Ane@wirepr.co.uk




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Let the Funtime roll PADGETT BROS 01226 381 188 www.padgettatoz.co.uk The Funtime range of preschool toys continues to get bigger and better, and another year brings an increase in turnover and another gain in market share. Several of the Funtime items now appear on Amazon’s best-selling Learning & Activity Toys.  The Funtime range gives customers a choice of an excellent-quality product for the pre-school market, that should sell all-yearround. Several new items will be showcasing at Toy Fair, including the Unicorn Rainmaker, Unicorn Spin & Roll Bubble Balls, Poppy the Unicorn Pile Up & the Spinning Unicorn Merry-Go-Round.  Found in many of the country’s leading retailers in Funtime packaging as well as customer’s own brand, there are more than 150 items in the range, with plenty to cover a variety of price points. Funtime can be purchased through a UK warehouse in new packaging or from Hong Kong on an FOB basis, either in Funtime artwork or customer-specific packaging. Its eye-catching packaging, high margin and high turnover make a winning combination. 

“Quite simply, the range sells through for the retailer, while achieving an excellent margin. In new eye-catching packaging, the Funtime range is strengthening year on year” Alex Kenyon, Sales Director 186

Fun and Games! 020 7254 0100 www.universitygamesuk.com www.paul-lamond.com

STAN D E50

From Subbuteo and Euro 2020 to magical new licences, it is going to be a very big year for University Games. Over the past 12 months University Games has merged with Paul Lamond Games and the offering for 2020 is certainly double strength! The games and puzzle experts will be launching more than 70 new lines during 2020 including a number of high-profile licences. As football fever sweeps the nation this summer for the return of the Euros, University Games, with its biggest campaign for 2020, will relaunch the new England Subbuteo Game. The media campaign will see TV spots targeting the football throughout the 2020 Euros as well as TV and social media in autumn-winter. Following in the footsteps of the highly successful Game of Thrones 3D puzzles, University Games is launching a brilliant new 3D puzzle range of the iconic buildings from one of the most magical licences of all time, but you will have to visit the Toy fair stand to see who will be featured in the next range of 3D Puzzles! In addition, look out for a series of 3D jigsaw puzzles under the National Geographic licence. The highly-detailed 3D puzzles, with easy-to-follow instructions, create beautiful replicas of famous pieces of British architecture including Big Ben, Tower Bridge and Buckingham Palace. Fun-packed, innovative games joining the children’s portfolio this year include Yes Chef!, which is certain to have the whole family racing to Ding the bell! A fast, fun, unique skill and action game with the family racing to use the fun Yes Chef Turner to place the food in the correct order. New launches for the pre-school sector include everyone’s favourite bedtime brand, In the Night Garden. In 2020, University Games will release product lines specifically designed for age two and over as a first introduction to games and puzzle and to enhance learning through play. The range will include a 24-piece Giant Floor puzzle, 4-in1 Shaped Puzzle Set and the ultimate In the Night Garden Board Game, The Great Garden Adventure. There is twice the fun and twice the play value to be had with the colourful double-sided board game that features all the favourite characters and garden landmarks. To build on the existing range of family and adult games, University Games will be launching even more exciting games for 2020 in the family and adult sectors, which will include Dumb Criminals, Danger Noodle, IMO and Abalone.

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Brands expand for 2020

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01604 678780 www.dkl-beysal.co.uk International toy suppler Beysal completed a deal to acquire DKL Marketing in October 2019. The new company, DKL-Beysal will enter 2020 continuing its distribution and marketing of its established brands – Hama Beads, Plus-Plus and Breyer Model Horses –while also introducing exciting new TVpromoted lines. Hama Beads sees many new products introduced for 2020. The ultimate craft brand has been TV advertised in 2019 – further encouraging creativity and imagination, and highlighting Hama’s endless possibilities. Hama will introduce a selection of new themed boxes, which will be showcased at Toy Fair – new sets include 3D Dino Gift Box, Fashion Dress Up Large Gift Box, three new Hanging Boxes including a Meerkat theme and many more.

Plus-Plus has yet again been one of the fastest selling ranges for DKL-Beysal in 2019. These building bricks are a simple shape with endless possibilities, allowing children to create mosaic and 3D models only limited by their imagination! The Plus-Plus range has been TV advertised and also doubled in size for 2019, and is continuing to grow for 2020. New additions will be unveiled at Toy Fair including exciting new tube themes and a new selection of box sets. Breyer Model Horses has been synonymous with providing quality equestrian models and play accessories. Stablemates is the entry point range of horses, sets and accessories. Keeping up with the popular Unicorn theme, Mini Whinnies Unicorns will be unveiled during the show, with a number of other Stablemates additions. Classic Play Horses have been hugely popular throughout 2019 and the range will continue to grow with several exciting new products for 2020. The brand will also be expanding its Traditional Collectables range and introducing two Reeves Toys Big Dig and Big Dig and Roll. DKL-Beysal will also be adding several exciting new TV promoted ranges to their portfolio for 2020. DKL will be supporting all of its ranges with high-profile marketing campaigns to include in-store activities, dedicated planograms, and extensive social media and PR activity.

Build Europe together! WILD CARD GAMES 07916 349 942 info@wildcardgames.com

STAN D H20

Whether your customers are Brexiteers or Remainers, Wild Card Games has the perfect game for you. Top-selling game series Mapominoes had a recordbreaking year in 2019 with Brexit fuelling massive sales of Mapominoes Europe and Mapominoes UK, with its eye-catching Union Jack box. This award-winning family game is like dominoes with maps as you build a map of Europe (or the UK) by connecting countries (or counties) that border one another. It’s a clever tactical game that is simple to play and loved by both kids and adults. No geography knowledge is required as all the information needed is on the cards, with the added bonus that you actually learn geography as you play. With over £6.5million in retail sales in the UK, and recommended in the national press, Wild Card’s award-winning board games and card games are popular as both self-purchases and gifts. Fun games cover a wide range of popular interests so there is something for every member of the family, young and old. From travel, maps or skiing to space, pirates, quizzes or anarchic party fun, you’ll find the game for you! With proven top sellers Mapominoes, Who Knows Where, Ski Run, Globe Runner, Frenzi and Backpacker, award winners Arithmanix, Ah-Harr and Astronauts and fun family quiz games Guessed List and 1st to Worst.

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COME AND SEE THE DEBUUT OF WALLED-IN® & TRI-HAAND® AT THE TOY FAIR 2020

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CLASSIC STRATEGY GAMES WITH A TACTILEE EXECUTION Success or oblivion! This is the clarion call behind tthe Toy Fair debut of Strategia Games Ltd. As a lone inventor, founderr Lee McAuley enters the industry with two smart, fun and tactile games. For an appointment at the Toy Fair contact lee@strrategia-games.com or phone him on +44 (0)7939 222708

WHY NOT ASK FOR A DEMO?

www.strategia-games.com

STAND GH45


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Pet smart ZURU 01603 397105 (Tobar, domestic) / 01604 401 719 (Geemac, FOB)

STA

ND Sta nd: (To F50 bar )

www.zuru.com “What sets So Soft by Pets Alive apart from anything else on the market is the new Air-Mazing technology, which allows for new levels of interactivity and emotional connection between the child and their robotic pet. Robotic toys have historically lacked the true cuddle factor due to their hard, mechanical insides – we’re shaking up the sector with a truly ‘So-Soft’ pet,'' says Renee Lee, Global Marketing Director, Zuru Hot off the hooves of the global phenomenon that is Pets Alive Boppi, The Booty Shakin’ Llama, Zuru is heading to Toy Fair 2020 with its latest innovation: Cuddles, the So Soft Sloth. Zuru’s So Soft range from Pets Alive brings to market the world’s first soft animatronic pets. The debut plush, Cuddles, is an interactive sloth that’s both soft and cuddly while boasting more than 100 lifelike sounds and movements. Using patented Air-Mazing technology, Zuru’s So Soft Sloth uses pressurised air to create a moving sloth with no hard robotics. This launch heralds in a new era of truly cuddly robotic pets that can build a much higher level of emotional connection with children. Engaging and fully interactive, Cuddles holds hands and attaches with his toes, speaks, sneezes, sings, shouts and characteristically spends time sleeping. Perhaps most exciting for children is that he burps and farts – and of course enjoys hanging upside down. As part of Zuru’s ongoing commitment to creating more environmentally friendly products, the company has partnered with One Tree Planted to enable every family who purchases Cuddles to plant a tree in the Amazon rainforest. Consumers will visit sosoftpets.com and insert a Do Good Code found within the So Soft Sloth packaging to plant a tree. The launch of Cuddles the So Soft Sloth will be supported by a robust creative marketing campaign across digital, social, TV and influencers.

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Musical youth HALILIT

STAN D E90

01254 872 454 www.halilit.co.uk Halilit Music introduces a fantastic new packaging design. The striking new look showcases these premium musical products perfectly. Demand for children’s musical instruments is consistently high and Halilit’s blend of innovative design and musical quality make this global brand the go-to choice for parents, pre-schools, nurseries and specialist toddler music groups. The Halilit Baby’s 1st Birthday Band Gift Set provides a wonderful introduction to music making for little ones. This brightly coloured set contains a selection of ageappropriate instruments, including a cute Ocean Drum, Baby Maraca, Ring My Bell, Rainboshaker and Clip Clap. Each instrument has been specially designed for young children with easy-to-grip handles and rounded edges, with jingles and fascinating visual effects to captivate little ones as they watch the colourful beads cascade through the transparent Rainboshaker and Ocean Drum. As an addition to leading the way in musical play the company is introducing the new Hi-Lo range, which is aimed at older children and teens; a new professional standard of percussion at a fraction of the price of the usual instruments. Great for budding bands. Halilit also distributes Taf Toys, this stylish design-led brand has won many consumer and industry awards during the past year. For 2020 Halilit introduces the Taf Hunny Bunny Stacker. This stylish take on stacking rings includes handles for easy grip, flat profile sides for rolling, and added bead features, not to mention the cute bunny on top who will quickly become baby’s favourite friend. With a cleverly designed base to reduce the risk of tumbling over. The Koala Car Wheel Toy is designed to entertain your little ones while travelling in a forward-facing car seat, giving parents an easier drive. Features include a clicking steering wheel, ratcheting gear lever, a baby-safe mirror and lots of buttons to press with car sounds, lights and melodies to captivate baby. Looking for sensory toys? then check out what’s new from Edushape. Sensory Shapes & Balls gift set is a collection of colourful textured balls and shapes designed to aid development. Textured Pop Blocks are a collection of 10 interlinking and tactile cubes that can be used from birth. The soft form and 3D textures link together – perfect for sorting and stacking and developing skills.

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Minions are always a favourite and this three-wheel scooter from MV Sports combines everything a small fan could want. The small, yellow, dungaree-wearing henchman have been popular characters with children since they first appeared in Despicable Me back in 2010. Since then, they have appeared in two more sequels, as well as starring in their very own movie, Minions, in 2015. They even have their own ride at Universal Studios in Florida. The Minions 2 Deluxe Tri-Scooter features a plaque on the front, decorated with a happy Minion, who looks as if he is waving at you. Mum Demi says: “Sam was really excited when he saw the Minions on the front of the scooter. He loved the decorations on the scooter stem and deck. “The scooter feels really solid and the deep tread on the wheels made it easy to scoot along on the wet, winter paths in the park! The deck is secured with four solid-looking bolts, so that doesn’t look like it’s going anywhere! “Another handy feature is the way the deck is designed. It bends upward at the back so that the child’s foot doesn’t slip off the back. Really handy if they’re only just starting on a scooter and haven’t quite go the knack! “Also in a sea of blue and pink scooters, the Minions scooter really stands out – great if it’s parked at nursery or playgroup with all the other children’s scooters! “Also Minions are popular with girls and boys, so this scooter can be passed between friends and siblings with no one complaining that it’s too girlie or boyish! “Sam has been happily scooting about on the Deluxe Tri-Scooter since we got it, so it’s definitely a hit with him. He also really loved the matching helmet. Sometimes it’s hard to get stubborn little ones to put on a helmet, so anything that encourages them to wear one is a bonus as far as I’m concerned!.”

Did you know?

Minions: The Rise of Gru, is set for release in July. The 2020 film is a sequel to the 2015 film, Minions, and a spin-off/prequel to the Despicable Me movies.

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adjustable handlebar height

quickrelease buckle

deluxe tri-scooter safety helmet

puncture proof tyres

12â&#x20AC;? bike

tepee

integrated floor and top

Š Universal City Studios LLC. All Rights Reserved.

One in a Minion... TNP JAN AD 2020 - Minions v2.indd 1

06/12/2019 12:17:09


LOOK BACK 2019 WITH MALCOLM NAISH

That was the year that was…

A look back at 2019 TnP’s Founder Malcolm Naish takes a look at major happenings in the toy industry in 2019

January The Toy Industry Awards saw MGA’s L.O.L pick up the top award – Toy of the Year. The company also triumphed by winning Collectable Range of the Year for L.O.L. Under Wraps, as well as Doll of the Year for its Poopsie Slime Surprise. Character Options picked up two awards for Craze of the Year for Soft ’n Slo Squishies, plus Supplier of the Year. On the retail front, the Overall Toy Retailer of the Year went to The Entertainer Group. I was sorry to note that Stan Perrin passed away at the ripe old age of 98. In the Sixties and Seventies, Stan was MD of Lone Star Toys – a company specialising in die-cast products – and was also involved with the BTHA Council, having served as Chairman from 1980-82. He travelled the world selling his company’s products and was one of the most knowledgeable men of his time on global toy fair matters. The Fence Club’s Toy Fair party night attracted more than 200 guests and in the process raised almost £5,000 for the charity. Mattel regained the number one global toy spot announcing net sales of $4.51 billion, with fourth quarter sales of $1.52 billion. Barbie also celebrated her 60th birthday that January. Gibson Games was celebrating their 100th birthday at Toy Fair, as our picture shows.

February Asmodee entered into exclusive discussions to acquire The Green Board Game Co, which was a part of the Searainbow Group based in China. US toymaker Skyrocket, suppliers of plush toys Pomsies, appointed Amy Saunders to head up its UK sales as General Manager. Well known for her years at Bandai, Amy is now responsible for its other brands Grumblies and Sky Viper drones. Mookie Toys – owner of TP Toys – was celebrating TP’s 60th birthday. The company first started in 1959 with a simple Hula Hoop. Tobar acquired Kit for Kids, rescuing them from insolvency. Kit for Kids is a large supplier in the education sector. Mattel signed an agreement with Universal for the popular Minions brand, with plans to create a whole toy range around the Despicable Me franchise. The range’s launch is planned to coincide with Minions 2, due to be released July 2020. The Entertainer climbed 20 places – up to 49th in the Sunday Times Best 100 Mid Companies.

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March Against all retailing trends, The Entertainer increased its YoY sales by a whopping 21.7 per cent to £197 million. Profits increased by 31 per cent to £15 million. The company also bought the Early Learning Centre for £13.5 million – a bargain considering that in June 2007, Mothercare paid £85 million for the same company. Disney completed its takeover of 20th Century Fox for a mere $71.3 billion. The deal brought ownership to Disney for many major properties including The Simpsons, Avatar, X-Men. National Geographic and the Endemol Shine group would also now fall under the Disney umbrella. VTech was delighted to receive from Walmart its ‘Supplier of the Year’ in the toy category. Little Tikes celebrated its 50th anniversary by transforming its headquarters into a huge Playzone. Peppa Pig celebrated her 15th birthday with anniversary celebrations at Selfridges that included a big pop-up area. They also had a big screen release planned as an hour-long film. Express Gifts rejected a takeover bid from Sports Direct. Whites of Omagh celebrated 25 years of Toymaster membership. Our picture (right) shows Ivor White being presented with a special plaque by Toymaster Chairman Ciaran Fitzpatrick to ßmark the event. We interviewed Daniels Department Store. Based in Windsor, the department store opened in 1918 and now has 10,000sq.ft. of dedicated toy space. Daniels told TnP that it worked with around 100 toy suppliers.

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April We interviewed the three Category Managers at Shop Direct. Andrea Gornall, Emma Carden and Nicole Sweeney. It’s amazing that the company has its roots in the late 19th century with Kay & Co, adding Littlewoods in the 1930s. Shop Direct also includes Very.co.uk. The retailer told us that it had enjoyed significant gain in the £30-plus price bracket. Speaking of their personal favourite toys Andrea said hers was Barbie, Emma’s – Feber’s My Lovely Unicorn and Nicole’s the Harry Potter LEGO range. Kids@Play recorded 40 per cent sales growth YoY. Tesco reported healthy increases with pretax profits up £145 million at £1.3 billion. Fast-growing Jazwares signed a contract with Rovio Entertainment to launch an Angry Birds toy range to hit the shelves ahead of the release of Angry Birds 2 in July. Hasbro was back on track after a number of loss-making quarters sending share prices to the company’s highest point in six months. The company reported $732.5 million in net revenues with a bottom line totalling 426.7 million. The £7 billion merger between Asda and Sainsbury’s was blocked by the Competition and Market Authority over fears it would diminish consumer choice and lift prices, leaving both companies disappointed. Sainsbury’s Chief Executive Mike Coupe said: “The CMA had failed to understand the nuances of the dynamic and highly competitive nature of the UK grocery market.” I loved the story from Schleich that its Tarantula figure caused a major stir in Essex when the RSPCA was called following reports from residents of a large live arachnid in Northview Drive, Westcliffe. It could only happen in Essex!

May The Toymaster May Show was a huge success with two Golden Teddies handed out to Philip Richardson and Craig Richards of Mattel. I was sad to record the death of Don Stephen – a toyman through and through, who spent his whole working life in the industry. India’s richest man Mukesh Albani bought Hamleys. Already a franchisee, this must have been the icing on the cake! In a deal worth almost £70 million, he was rumoured to be worth a mere $50 billion! His daughter had recently married and had no less than Beyoncé provide the star turn at the bride’s nuptials. Licensed card supplier Gemma International went into receivership. Set up in 1984 by toy shop owners Lindsey and Margaret Clarke who had noticed that toyshops were not selling cards, they created a first range of licensed character cards and never looked back. Did they become too big? Whatever the causes, it was a real shame for this family-owned card publisher. There was a silver celebration for Learning Resources. Dennis Blackmore created his company from his living room in King’s Lynn, Norfolk with three little bears. These were coloured counters that could be sorted by colour, size and weight – quite a break-through from the traditional counters. 25 years on and the company supply products to more than 60 countries. After 31 years representing the Character Group in Southern and Northern Ireland, Philip ººRichardson (Panzer) retired from his role. A fantastic four-day farewell tour in Torremolinos was scheduled for September with all his Character friends – and yippee! I was included!

Find us at The Toy Fair on Upper Level Stand 122 to discover our full range of soothing & calming, sound & light products For further details please visit www.cloudb.com or call us on 01422 383555 or email dbowes@dcukltd.com JANUARY 2020

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LOOK BACK 2019 WITH MALCOLM NAISH

June Toys ‘R’ Us were looking to make a come-back in the US. The stores were to be a third of the size of previous outlets and more experiential with play areas. The Toy Trust Challenge was a big success with more than 150 taking part. The various gruelling challenges saw over £100,000 raised for charity. We were all there to record this popular event as our picture of Toy Trust Chairman Graham Canning and Gary Grant can attest. The atmosphere was terrific, attracting guys and girls from all corners of the industry. Mattel – surprise, surprise – rejected MGA’s latest takeover bid. Had his bid been successful, MGA’s CEO Isaac Larian would have required the existing Board to resign without a golden handshake, with Isaac taking over the Chairman’s seat. The long-awaited Toy Story 4 film took a record-breaking £13.3 million over the opening weekend in the UK. And globally, the film took $238 million over the same weekend. While on a licensing run, we had a first look at Frozen II, with the first trailer released. The film was set to hit the big screen in November and toy companies looked set to reap juicy rewards from this licensing phenomenon. B&M posted another year of profit, with profit before tax of £249.4 million – an increase of 8.7 per cent. Meanwhile, revenues surged 17 per cent to £3.49 billion, as the retailer added a further 44 new UK stores.

July We had been enjoying glorious weather, most certainly helping the sale of outdoor products. Wilton Bradley announced a sales increase for the year of 37 per cent. Hasbro’s annual netball and five-a-side football raised £8,000 for the Toy Trust. In what many thought was a surprise move, James Galt merged with Jumbo; Galt MD John McDonnell was to head up the combined business. David Allan also left DKL to join Marbel as its new MD. The BTHA launched its ‘Don’t toy with children’s safety’ campaign to much fanfare. The initiative was introduced to prompt the UK government to better regulate the safety of toys sold through third-party vendors on various online marketplaces. It seemed that the Association’s good work was being listened to by both Amazon and eBay. About bloody time! Worlds Apart rebranded as Moose Toys UK, after being acquired by Australian toy giant Moose Toys. After 40 years creating and running Golden Bear with Christine Nichols, John Hales decided to appoint John Harper as non-executive chairman, allowing John to enjoy more leisure time. As a major shareholder in the business, John remains a director of the company. Alan Munn, Founder of the Toy Trust in 1990, was the recipient of the Toy Trust’s Outstanding Contribution award at the BTHA’s recent AGM and richly deserved. The Lion King live action film took over £16.5 million at box office over its opening weekend, with global takings thought to be in the region of $530 million.

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August Hasbro finalised the purchase of eOne for a cool £4 billion – more than eight times what they paid for Power Rangers last year. This was the largest acquisition in Hasbro’s history, illustrating how important eOne is to Hasbro’s continued growth. The merger saw Peppa Pig, PJ Masks and hot newcomer Ricky Zoom join the Hasbro portfolio. We were sad to announce the passing on one of the toy trade’s nicest gentlemen – Mark Slater-Hyndman (above). Mark had spent most of his working life in the toy trade and was general manager of Alpha Group’s UK arm. A popular member of the Fence Club, he had played in the Hong Kong football match in 2018 and was very involved in a number of charities including the Light fund. To illustrate the broad range of toy buyers that we interview, August saw an interview with Emma Scott at the Birmingham Museum Trust – a group that includes Thinktank, Birmingham’s award-winning science museum. Emma spoke to us about MiniBrum – Thinktank’s new interactive gallery for under-eights. Popular brands in the gift shops included LEGO, Top Trumps, Ravensden and Nature Planet. Donald Trump delayed his proposed levy of 10 per cent on toys imported to the USA from China. Hawkin’s Bazaar was placed on the market by its owners Tobar. It had 23 shops plus an online retail platform. Poundland brought out its own range of kids’ toys to take on major brands. According to Poundland its retail prices would be 95 per cent cheaper than known brands, such as Play-Doh and My Little Pony.

September Our retail interview this month was with Austins – a department store based in Newton Abbott, Devon. The largest independent in the south-west, TnP spoke with its Senior Manager Debra Maloney, who had been with the company for 40 years. Established in 1924 as a haberdashery and drapery shop, Austins just grew and grew, spreading into many more local shops to create the business it is today. Debra explained that being members of the AIS buying group helped them to remain competitive. Approximately 10 per cent of the store’s turnover is due to its toy department. Debenhams’ plans for a CVA were approved, paving the way for 22 stores to be closed by 2020. With 105 stores,

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many of which would benefit from rent reductions, it didn’t look great for the future. Burger King confirmed that it would no longer be giving away promotional plastic toys in the UK,saving an estimated 320 tons in plastic annually. This would not be happening in the US just yet. John Lewis announced its Christmas top 10, telling us that it had witnessed a growth of 21 per cent in wooden toy sales. Among its top 10 was the tonies starter set from Boxine and Ravensburger’s Gravitrax. Toy Buyer Harry Boughton believed that its shoppers were turning away from products such as slime and collectables in favour of toys that had limitless play value and could be passed down to younger siblings.

October Our interview this month was with the CEO and Toy Buyer of B&M – Simon Arora and Hayley White. We were told that when they opened a new store, 15,000 or so shoppers would make their way to the new store. Their aim was to open one new store every week of the year. Simon told us: “The legacy retailers who sell their stock at normal retail prices – there’s no reason for the shoppers to buy from them. If you offer value for money, they will come.” B&M now accounts for 10 per cent of the UK toy market, and stocks most leading brands. All of this is achieved without selling a single product online. The Entertainer announced its Third Quarter trading figures with an increase YoY of £37.6 million, smashing the £200 million barrier to settle on £200.4 million with soaring profits. At the same time Mattel’s Q3 earnings were up by three per cent. John Lewis announced that 75 senior jobs were to go, eventually saving around £100 million annually. These cuts would see Waitrose and John Lewis have just one management board. Green Board Games was now fully integrated into the Asmodee Group and would no longer deal with retailers directly.

November Our retail interview was with Toytown, based in Northern Ireland, owned by Alan Simpson. Alan was a most successful agent and in 1979 had the opportunity to buy a retail store in the Castlereagh Road, Belfast. Move on 40 years and his son Brian (left) is head of buying and they have 29 Toytown stores dotted across the UK. With three sons working in the family business, Alan can be justifiably proud of Toytown’s success. We were deep into the preview season with some exciting goodies for everyone to see in January at London Toy Fair. Of course, we can’t give anything away this early! The Mothercare debacle was very sad indeed. The company had been in trouble for some years, but of course it affected the pram and nursery industry far more than toys. A recent online poll organised by OnBuy asked 2,000 consumers which high street retailers they missed the most. The answer – 58 per cent Woolworths and 18 per cent Toys ‘R’ Us. I can only say if more of these 2,000 had shopped at these two stores more regularly, maybe they wouldn’t have gone bust! Assuming that the Hasbro/eOne deal had gone through, we heard that the CMA wished to investigate whether the result of this merger could result in a

JANUARY 2020

substantial lessening of competition. It is always sad when contemporaries pass away and this is very much true of David Cardwell (right), who along with Richard Culley founded licensing company Copyright Promotions. I regularly used to pop into the company’s West End offices when they first opened and as a company, they first employed many licensing people who are now leaders of the licensing industry. Rachel Lowe developed the Jumanji board game, which was distributed by Spin Master. At DreamToys held in London this month, she received recognition for the game when she was awarded Game of the Year by the TRU for her work and effort in getting the game to the lofty heights of Amazon’s number one game in 2018.

December There seemed to be mixed reports as to the success of Black Friday; a number of people I spoke with told me that sales were definitely down on last year. Re-creation sadly went into receivership. Donald Trump postponed his 15 December deadline for imposing tariffs on goods coming into the US from China. The two governments agreed a preliminary ‘Phase 1’ agreement that would relax tensions and avoid what would have been a big problem for US toy companies. No one likes to learn of independents closing down and such was the case with Toy Hub in Dunblane, where owners Helen and Gez Gourley decided to make this tough decision. For 10 years they were an essential part of the high street, and leading up to its closure on the 15 December, many locals mourned the retailer’s passing. Mothercare announced an agreement with Boots to sell the following products as a ‘shop within shops’ starting in the summer of 2020 – nursery goods, furniture and baby clothes. PMS ran a cheeky PR campaign right up to the General Election with their ‘Elves Behavin Badly’ pictured in the House of Commons. They believed their leader Elfie of the Prank party would be best placed to deliver Br’ELF’xit. They got my vote!

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PREVIEW SPRING FAIR

You’re invited to the Party “

This year’s show will play host to a sustainability trail that will make it easier than ever before for visitors to connect with ethically and environmentally conscious suppliers

Tell us why this year’s Spring Fair is going to be better than ever before? “Spring Fair has always been the season’s most important marketplace for home and gift retail, but this year we’re really kicking it up a notch! With the new re-edit we’ve been able to create two distinct sourcing destinations – Home & Living and Gifts. Across both destinations there will be 16 carefully curated show sectors filled with new exhibitors,

Spring Fair may not all be about toys, but it’s still an important event in the diary for buyers and suppliers alike. TnP catches up with Yvette Marshall, Head of Play & Tech at Spring Fair to find out more about the 2020 show…

Yvette Marshall, Head of Play & Tech at Spring Fair

product ranges and business opportunities. There will be new features and trend installations all over the show, including in the re-edited Play & Tech sector where we’ll be introducing a new Party tent. “I’m really excited for this one – it’s a totally refreshed live demonstration area for the sector. With an emphasis on helping visitors to see and try out new things, we’re hoping to bring a renewed sense of occasion to the sector and drive a more party-like atmosphere.”

You recently announced your new theme for the year – tell us more! “Of course! We’re coming into this show with a ‘Hello New!’ attitude, embracing all that’s fresh and innovative in the retail industry. As part of the Play & Tech sector’s commitment to this theme we’re collaborating with a number of other sectors to create the Winter Wonderland – an all-new vision for Christmas product sourcing. “We truly want to bring Christmas to life for visitors. We’re going to be creating a full Christmas setting, complete with decorations, themed

Stand and deliver TnP caught up with some of the companies attending Spring Fair with their latest toy collections… It may not be a specialist toy event but plenty of toy suppliers follow up their visits to the Hong Hong Toys & Games Fair and London Toy Fair with a trip to Birmingham’s NEC for Spring Fair. We asked them why they include the show in their exhibition calendar… “Spring Fair is the largest show of its kind in the UK and provides a great opportunity to display our latest products to both existing and potential new customers,” says Charlotte Terry, Marketing Executive, Amscan. Sarah Dayus, National Sales and Brand Manager, Great Gizmos, loves the diversity that the show offers: “Spring Fair is a great place to meet buyers from different types of trade that perhaps you wouldn’t ordinarily sell to! We always seem to meet people who don’t

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have traditional toy or gift shops but do have space for some of our products.” Tobar CEO David Mordecai agrees: “It’s a great opportunity to show our products to a wider diversity of buyers.” Anthony Temple, MD of Rainbow Designs, loves the fact that he can meet more independent retailers there: “Spring Fair is the key show for independent retailers. It is a great event that allows us to spend quality time with our existing accounts as well as the opportunity meet new retailers.” What do they enjoy about the show? “There is such a varied amount of product at the show, it’s a great to chance for visitors to get a feel of the latest trends across a mix of industries,” says Charlotte Terry, Amscan.

Tobar

Great Gizmos love meeting lots buyers: “The show is always well attended so we are busy all day long meeting buyers,” says Sarah Dayus. Tobar’s David Mordecai, also enjoys the chance to meet new people: “It’s good to meet new customers and show off a range of Tobar products.” Rainbow Designs’ Anthony Temple, meanwhile, loves the chance to enjoy some quality time with potential customers: “Because the show is run over five days including the Sunday it gives many of the small businesses time to attend and in turn gives us valuable, quality time to spend with them.” So what will all these visitors be seeing at the show, when it comes to toy suppliers? “We’re excited to show the first release of our new Warner Bros. collection of

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Great Gizmos

Fact!

This year the Play & Tech sector will be re-edited and a new Party tent will be the place for live demonstrations. drinks and seasonal music – for a moment at least you’ll forget that it’s February! “Offering unrivalled crossbuying opportunities with the greetings and gift sectors, Winter Wonderland will be the ultimate, allencompassing Christmas sourcing experience for toy buyers.” What’s new for this year’s show and why have you made these revisions? “The retail space is going through a period of rapid evolution. We want to embrace it as a new opportunity to shake up the status quo and introduce visitors to new ways of driving sales and profit. “It’s why this year in the Play & Tech sector we’ll be focusing on more sustainable and plastic-free toys. Nothing is more important than instilling in children from an early age their responsibility to the planet and environment around them. Many of our exhibitors are completely on board with this vision too and will be coming to Spring Fair with all-new wooden or eco-friendly playthings, for

example Orange Tree toys, Keel toys, Jiminy Eco toys and Lanka Kade.”

Amscan

Speaking of revisions, there’s going to be more emphasis on sustainability, with new additions including the Sustainability Trail. Can you give us some details about the developments? And why is this focus important? “The sustainability agenda is a key driver of change in the industry. We simply can’t ignore it, not only because consumers are demanding action, but also because it’s the right thing to do to stand up and take responsibility. “This year’s show will play host to a sustainability trail that will make it easier than ever before for visitors to connect with ethically and environmentally conscious suppliers. We want to highlight the brands that are striving to do their part to future-proof the retail sector and save the planet. We’ll be releasing more details nearer the show.”

your partnership with Colour Hive. Tell us more! “Following the roaring success of our partnership with trend consultants Colour Hive at Autumn Fair 2019, we will be partnering with them again for insight into the key drivers of consumer behaviour. “They’ll be on-site throughout the show to highlight the colours that will catch consumers’ eyes and drive profit across all sectors in 2020 and beyond. Their vibrant trends installation will be hosted in Hall 6, fuelling the imaginations of visitors and helping them understand how trend stories develop into finished products.”

Guess what…

Look out for balloon demonstrations taking place on the Amscan stand!

licensed costumes and accessories, available for children and adults. The range includes DC Superheroes, TV Classics and TV Movie franchises,” says Amscan's Charlotte Terry. Great Gizmos, meanwhile, is going green: “We are really excited to showcase our new Green Science range. We have some great new products and the entire range has had an exciting and vibrant makeover, making it really appealing to customers. We have found that more and more people are becoming aware of the importance of looking after the environment, and this is what this range represents and teaches,” says Sarah Dayus. The Wilton Bradley stand will be packed

What: Spring Fair 2020 When: 2-6 Feb, 2020 Where: NEC Birmingham Web: www.springfair.com

Trends is going to be a focus at the 2020 show more so than ever before, having announced

We always Designs: “Arriving this spring will be the new nostalgic Peter Rabbit Signature seem to meet Collection of keepsake infant Peter people who don’t Rabbit and Flopsy Bunny soft toys, which have traditional will create heirlooms for generations toy or gift shops to come, as well as a new Miffy Baby collection in a stylish navy blue striped but do have patterned. Launching for autumn, we space for some will also have two gorgeous new Snoopy of our products gift collections from our new Peanuts

with great product: “We'll be taking as close to our full range as possible, including the new products that have just been launched at Toy Fair London and Germany, plus our Beach Ranges and our VW Official Licensed products,” says Julian Marsh, Marketing Co-Ordinator. At the Tobar stand you can look forward to “a great pocket money range this year in Embryonics and Squiggle Bandz, our award-winning Sarah Dayus, National plush range Animigos will continue Sales and Brand to appeal to gift buyers as will the Manager, Great Gizmos relaunch of Atmosfear – now an app based game,” says David Mordecai. Finally, hop over to see Rainbow

licence,” says Anthony Temple.

Craft Buddy

Ask the retailer…

What are your Spring Fair Plans?

"I’ll be looking forward to catching up with our current suppliers and seeing their ranges in the flesh so to speak, and I’ll also be browsing round the other suppliers for new and interesting gift lines. My colleague Ruth also likes to go and look round the Cards section. As usual I’ll spend far too much time chatting and will run out of time!'' Amanda Alexander, GiddyGoat Toys, Didsbury, Manchester

JANUARY 2020

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PREVIEW SPRING FAIR

Traditional toys

GIBSONS

TOBAR

020 8661 8866 www.gibsonsgames.co.uk

01603 397 105 www.tobar.co.uk

HALL 5 STAND F30-G31

HALL 5 STAND 5G20–H21 Tobar has plenty of great new items aimed at the gift market. For a traditional pocket money offering, look at the new wooden toy range, a brilliantly designed range including traditional push puppets, squeaky cars, pullback-and-go unicorn and dragon, delightful squeaky rolypolys, noisy farm animals, puzzle blocks and a rainmaker. All in primary colours and with a naïve, Scandi-style design that has real eye and play appeal. Traditional with a twist continues with the ever-popular, award-winning Animigos animated plush range. This now covers all sorts of domestic animals and last year moved into wildlife with the World of Nature range. These animated toys add an extra dimension to plush and this year Tobar is adding a limited The scary 90s game edition Magical Rainbow Bunny, which will be available in time Atmosfear is back for Easter. Other additions are a mischievous moggy, a sheepdog, – and now can be lion, giraffe and lamb. played on TV, tablet or Atmosfear, the fabulous, scary and best-selling game of the smartphone. nineties is back, updated and fully interactive with the famous Gatekeeper more lifelike than ever. The new version is linked to an app, and can be played on the TV, tablet or mobile. The Gatekeeper will be joining us on the stand at Toy Fair! Pocket money toys abound this year and Tobar is set to be bang on trend with new Squiggle Bandz. These multi-coloured bands can be worn as bracelets or knotted together; when they are not stretched they form a squiggly animal shape, including Unicorn, Llama, Flamingo, Dino, Under the Sea and Wild Animals. Available in an assorted CDU and available in neon, glitter and glow in the dark, Squiggle Bandz are destined to a be a playground favourite – Collect Them, Wear Them, Swap Them... The Rainbow range is another pocket money must-have featuring rainbows on pens, rings, hairclips, snap bands and putty. Be sure to watch out for Embryonics, the new collectable fusion of alien and slime! There are six coloured eggs to collect, each with one of six named aliens in three different colours. There has never been a cooler pet than the Pets Alive Fifi the Flossing Sloth from Zuru’s Pets Alive range. Not that Boppi has run out of moves – the media darling will be back on stage for 2020 with her new Rainbow coloured coat. She will be joined by new Robo Alive Raptors in red or green. For 2020, Zuru is also introducing the most phenomenal use of robotics in toys ever seen. Cuddles the So Soft Sloth will lead the way in soft animatronic pets. The world premiere of this cuddly creation will truly put animatronics for kids on the map. Cuddles has more than 100 lifelike sounds and movements; the patented AirMazing technology allows smooth flowing movement. Model car collectors and motor enthusiasts will be delighted with the 2020 range from Maisto and Bburago. A classic Ford Capri 2.8 Injection will appeal to petrol heads young and old, while the fabulous new Radio Control X Ranger will be a brilliant gift item.

Guess what…

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Come and play! Gibsons, the family-owned, British jigsaw puzzle and boardgame company is launching an exciting array of new products that will be available to view and order at Spring Fair. Make sure you come by the stand for the chance to have a play of the new games and see what else Gibsons has to offer. Gibsons will also be expanding the Pass the Bomb range with Pass the Bomb The Big One. This is a fast-paced, franticfun game for nimble-fingered know-it-alls. Players must harness their brain power and test their skills as they take on weird and wonderful challenges. This actionpacked version of the classic game provides family fun for all ages. Seven new products have been added to the Little Gibsons range of fun and colourful jigsaw puzzles and games made for inquisitive pre-schoolers. Among the new releases will be Rockpool, a game for two to six players age 6+. Players go rock pooling with their team of friends and push their luck to collect the most shells and clean up rubbish from the beach before the tide comes in. Also look out for Crunch Bunch and Woodland Friends, both of which contain eight friendly two-piece puzzles. These puzzles are suitable for children 18 months and over so have big puzzle pieces that are perfect for little hands.

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PREVIEW SPRING FAIR

Dress to impress AMSCAN INTERNATIONAL LTD 01908 288 500 www.amscan.co.uk HALL 5 STAND J70-K71

Did you know?

2020 is set to be a big year for Amscan, with a great mix of exciting ranges joining the portfolio. The party product specialist has been busy developing new lines across its main categories of party products, balloons and dress-up, which will be showcased at Spring Fair 2020. Amscan is launching a range of licensed Warner Bros. costumes and accessories, which will be ready to view at Spring Fair. The initial range launch will include icons from the DC Universe from Batman to Supergirl, as well as Scooby Doo and leading characters from the Wizard of Oz; with many more to be revealed throughout the year. Other new licensed dress-up options for 2020 include Crash Bandicoot, Doctor Who, Money Heist, Paddington Bear, Stranger Things and new Trolls styles themed for the upcoming movie; all sure to add lots of character to any fancy-dress event or occasion. And that’s not all – Disney fans will love Amscan’s new Mickey and Minnie Mouse foil balloons. Following the movie launch last November, Frozen II is set to be a major party theme for 2020. Amscan recently launched a Frozen II range of foil balloons by Anagram, which includes a mix of formats to suit all budgets. Designs feature Anna and Elsa, as well as other key characters; Olaf, Kristoff and Sven. Amscan has also expanded its pre-school offering to include a colourful new Peppa Pig party ensemble, including tableware, decorations and favours, as well as co-ordinating foil balloons. What’s more, there are also new Peppa Pig costumes and a George Cape, which will make a fantastic gift or dress-up addition for a party. For generic party themes; joining Amscan’s party offering is a Dino-mite party ensemble and an ‘On the Road’ range; both perfect for pre-schoolers. There is also a new Confetti Fun birthday range, which is ideal for all ages and includes mix and match milestone options for ages 18 to 80. Visitors to Spring Fair will also get to see Amscan’s new spherical Marblez balloons by Anagram. There are six stunning colour options in the range, which will make a stylish party decoration for any occasion. Irridescent continues to be a popular balloon trend and Amscan has added some eye-catching new juvenile foil balloons to its 2020 collection including a Pastel Rainbow SuperShape, Cloud with Streamers SuperShape and Swan SuperShape, perfect for birthdays or baby showers.

Amscan is launching new DC Universe balloons including Batman, Supergirl and more.

Dream machines GREAT GIZMOS 01293 543 221 www.ggtrade.co.uk HALL 5 STAND F20-G21 The popular Kids Robitix range is expanding with new additions such as Bubble Robot, which can make seven different shapes of bubbles, and Money Bank Robot, which snaps its jaws and swallows money for safe keeping. The range focuses on robotics, which is part of the National Curriculum and important for children’s learning and development. New to KidzLabs is the Mega Hydraulic Arm, which allows kids to discover the amazing science behind hydraulic power and move the arm with precision controls to grab things. The Green Science range has had a colourful makeover to make it really stand out

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on the shelves and it fits in with the current awareness of looking after our environment. There are also new additions to this range such as Electro Torch and Water Pump. These kits can be powered by both sunlight and batteries. New to craft is the Little Craft range, with eight titles including Garden Stone Painting and Origami Zoo Animals. The KidzMaker range also has some new lines, including the Make Your Own Llama Doll! Children can transform a few simple items into a very cute llama doll. The Leather Unicorn Pouch is also set to be very popular.

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PREVIEW SPRING FAIR

Happy bunnies RAINBOW DESIGNS

Camp with VW WILTON BRADLEY

01626 835 400 www.wiltonbradley.com Hall 5 Stand L10-M11 Wilton Bradley will take to Spring Fair a selection of new products that have just been launched at both the London and Germany Toy Fair, plus its Beach Ranges including: Yello, Osprey, Urban Beach, Bestway and the Volkswagen Official Licensed products. As part of the licence with Volkswagen, Wilton Bradley will be showcasing its camper van tent, which is a 1:1 scale of the original T1 camper van. VW enthusiasts can take camping to the next level with this easy-to-set-up tent. Products from its Bestway range will also be available at Spring Fair. Look out for a selection of the new large fashion floats in a range of striking designs including a unicorn and alpaca. Also, from the Lay-Z-Spa range the new and innovative LayZ-Spa Milan AirJet Plus will be filled and bubbling! New stunt scooters and retro quad roller skates designs from Wilton Bradley’s best-selling action sport brand Osprey will also be at Spring Fair. With the wheeled toy category growing year on year, the new releases are a great addition to the category, introducing a fun way to get active and find adventure in a different way. Osprey offers a wide range of wheeled toys to suit all ages and skill levels available in a selection of eye-catching designs. The Garden Games brand creates fun for the whole family through a selection of popular games and encourages kids to enjoy playing outside. With products ranging from giant stack and fall to a classic limbo, there’s something within the range for all families. Finally, the Little Roots brand that will be showcased at Spring Fair includes all the gardening tools little ones will need to get started having fun in the garden. These tools are specifically designed for little hands, they are lighter with smaller handles and easier for little ones to use. Kids can take great delight in planting and watching plants grow, and getting them involved in gardening from a young age is a brilliant way to give them an appreciation of nature. Wilton Bradley’s arts and crafts collection is also increasing with the Sew Amazing and Knitting Circle sub-brands as well as new lines to the Made It range. The award-winning Made It range encourages kids to express their imaginative and creative side in many different ways. The Yarn Animals kits are a unique concept, which allow children to use any colour combination they wish to create the wildest design possible on a variety of animal templates including a unicorn and llama!

Guess what…

Little ones can help out in the garden with the Little Roots brand, which includes gardening tools designed for little hands. 204

01329 227 300 www.rainbowdesigns.co.uk HALL 5 STAND H10-J11 There will be a host of exciting, new and beautiful gift collections on display from The Home of Classic Characters at Spring Fair this year. Alongside the everpopular Paddington Bear and Disney’s Classic Winnie the Pooh ranges there will be stunning new collections from Peter Rabbit, Guess How Much I Love You, Miffy and the new addition to the Rainbow family, Snoopy. The beautiful new nostalgic Peter Rabbit Signature Collection has been created to help parents and grandparents share the happy memories and traditional values of their own childhood with their children. These beautiful keepsake infant toys in ring rattle, comforter and soft toy formats show Peter Rabbit and Flopsy Bunny in their most traditional form, creating heirlooms for generations to come. Rainbow Designs is also very excited to be welcoming back Snoopy to the Rainbow Family. 2020 will see the celebration of the 70th anniversary of the iconic Peanuts brand, and in celebration the Home of Classic Characters will launch two distinct Snoopy collections. The Everyone Loves Snoopy range features high-quality classic soft toys of Charles Schulz’ much-loved iconic characters including a super soft Cuddly Snoopy and Woodstock and a Cuddly lying down Snoopy. The beautiful My First Snoopy collection will feature Snoopy and Woodstock rattle toys, ring rattles, My First toys and a comfort blanket.

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PREVIEW SPRING FAIR

Spookily good! PREMIER HALLOWEEN

Fact!

020 8624 5555 www.premierdec.com

Premier’s 2020 collection comprises around 1000 items.

HALL 5 STAND J80-K81/A90-C91

Halloween is fast-growing and becoming more and more popular! This spooky season is no longer just about dressing up – decorations are equally important as a good costume. And Halloween is definitely not just for children. Adults have started to have more and more parties, which are getting bigger and bigger – and fancier and fancier! With the additional effort that party hosts are putting into organising their parties, Halloween now requires a great deal of preparation. The details are of most importance and must be well thought through! To meet rising demand and increasingly high standards, Premier Halloween has a creative solution for all fans of this scarily fun time of year! Incorporating all the latest trends into its ranges, Premier Halloween, ensures that any Halloween party is right on trend. So, get ready to party Premier style with the launch of its fantastic new 2020 Halloween Collection! Visitors to Spring Fair should be sure to visit the company's stand, where the team will be introducing its 2020 Halloween collection. Packed with a selection of exciting new products, for both indoors and outdoors, the Premier stand will be a must-see for all buyers! Light up the mood for Halloween 2020, with the company’s outdoor lighting – an increasingly popular part of Premier Halloween’s range. Lights are not just strings now, so don’t miss out on lit novelty items that complement any house. Premier’s impressive lighting collection makes up a significant part of the 2020 collection, which comprises around 1000 items. And, given that the UK is fast catching up with the US – not only in the Halloween items displayed inside the house but also in their front gardens – these products should be seen by all buyers!

Two wheels good!

Tell us about the Hunny, Bunny

H. GROSSMAN

01254 872 454 www.halilit.co.uk

0141 613 2525 www.ozbozz.co.uk

HALILIT

HALL 5 STAND M33

HALL 5 STAND G30-H31 The Ozbozz brand is renowned for outdoor toys and 2020 sees some great new items aimed at the younger market. There are two new balance bikes with adjustable handles. Perfect for pre-schoolers, the bikes come in two themes; dinosaur and unicorn. Sturdy and safe, these colourful balance bikes will be popular with parents and kids. The Poop Scoot has images of, you guessed it, poo! The colourful scooter has wheels that light up when moving. Toilet-themed toys have been really popular, especially in pocket money items, and this is a creative extension on the theme. Also new for 2020 are remote control cars. With great play value, these chunky vehicles are again designed to retail at a great price point – a brilliant gift to buy. Of course, pocket money toys have been a great success for H. Grossman and this year the company is investing even further in new pocket money lines. Go Flo Bucket is a combination of the latest flowing foam; this magical foam has a life of its own. Flowing through fingers and moving slowly along, it really looks like it’s alive! Multi-coloured putty in a mega pot is also on offer – a great pocket money purchase. Unless you were on another planet for the past decade you won’t have forgotten the phenomenally successful Loom Bands. Now H. Grossman is bringing them back for a new generation to stretch them, knot them and knit them. Loom band sets will Loom Bands are start at pocket money prices, while large sets back! Sets start will be available as a at pocket money larger gift item.

They're back!

Halilit distributes Taf Toys, the stylish, design-led brand that has won many consumer and industry awards during the past year. For 2020, Halilit introduces the Taf Hunny Bunny Stacker. This stylish take on stacking rings includes handles for easy grip, flat profile sides for rolling, and added bead feature. With a cleverly designed base to reduce the risk of tumbling over, it makes a great gift. The Koala Car Wheel Toy is designed to entertain little ones while travelling in a forward-facing car seat. Features include a clicking steering wheel, ratcheting gear lever, a babysafe mirror and lots of buttons to press, with car sounds, lights and melodies to captivate baby.

prices.

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The bear with sparkle! POSH PAWS 01268 567 317 www.poshpawsinternational.co.uk Hall 5 STAND F24 Posh Paws is taking further steps into the gift industry in 2020 with plenty of new ranges not to be missed at Spring Fair. Visitors to the show can meet Bailey Bear, a premium teddy bear from Posh Paws’ brand new Chic & Love collection. Bailey Bear has been lovingly made from head to paw from the highest-quality materials and presented in a hand-finished gift box. Adorned with Swarovski Crystals, this Bailey Bear offers a unique gift-giving opportunity for those wishing to spread a special message. Complete with an exclusive Swarovski hologram, lucky recipients are able to register its authenticity online. Another collection that’s sure to raise a smile is Posh Paws’ new ranges of Love Hearts, including two new themes. Full of fun, with sentimental and cheeky messages they make the perfect present for friends, family or loved ones; there really is one for everyone! Or take a traditional trip to the era of rag dolls with the brand new Ragtales collection; a beautiful collection of British-designed toys. Each product is made with gorgeous handpicked fabrics, the softest velour, hand-knitted clothing and all presented in distinctive quality packaging. The Ragtales collection offers a variety of toys from baby ranges to ragdolls, teddy bears to wooden toys; all centred on the cutest animal characters that are all good friends and would love to tell you a story.

Magical mystery! UNIVERSITY GAMES/ PAUL LAMOND 020 7254 0100 www.paul-lamond.com Hall 4 STAND C60–D61 Over the past 12 months University Games has merged with Paul Lamond Games and together the games and puzzle experts will be delivering more than 70 new lines during 2020 including a number of very exciting new, and even magical, licences. New for 2020 will be a series of intricate 3D jigsaw puzzles under the new National Geographic licence. The highly-detailed 3D puzzles create beautiful replicas of famous pieces of British architecture including Big Ben. University Games is also launching a new 3D puzzle range of the iconic buildings from one of the most magical licences of all time!

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JANUARY 2020

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PREVIEW NEW YORK

Only in New York! Nowhere does toy fair bigger than the Big Apple. Bringing thousands of toy executives, creatives, distributor, marketers and licensing professionals together under the glass roof of the Javits Center, Toy Fair New York may be the last major stop on the trade fair tour, but for many it’s the most important. TnP caught up with The Toy Assoication’s Marian Bossard, EVP of Global Market Events, Adrienne Appell, Senior Director of Strategic Communications, and Anna Yudina, Senior Director of Marketing Initiatives to learn all about this year’s show Tell us why this year’s Toy Fair is going to be better than ever before? Marian Bossard: There

is so much excitement building in anticipation of Toy Fair New York 2020! The marketplace has sold out all available exhibit space at New York City’s Jacob K. Javits Convention Center, with nearly 1,000 toymakers from six continents on-board to showcase their lines to about 30,000 global play professionals. We’re expecting to see hundreds of thousands of innovative, creative, and neverbefore-seen toys and games on display from both veteran toy brands and ‘freshmen’ companies, who will make

We’re expecting to see hundreds of thousands of innovative, creative, and neverbefore-seen toys and games on display Marian Bossard

Fact! The US toy market is worth $27bn annually.

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their Toy Fair debut in the Launch Pad section of the show.

What’s new for this year’s Toy Fair? MB: We are expanding our

offerings for inventors, designers and everyone in the creative community via our long-standing Creative Factor educational series, which aims to stoke creativity and innovation among the talented professionals who breathe new life into the toy industry every day. Now in its 17th year, Creative Factor will offer workshops, roundtables, and tech demos covering the toy lifecycle from concept to consumer, while the returning CF@TF Creative Factor Inventor Day will be held the day before Toy Fair New York opens, on Friday 21 February, providing inventors and designers the exclusive opportunity to directly pitch product concepts to toy manufacturers.

We also expect Toy Fair 2020 to see a rise in family content creators whose impact on the toy and youth space continues to grow. There will be additional resources devoted to this audience, and we’ll continue to offer resources to help the approximately 1,000 attending media professionals navigate the marketplace as they seek out the hottest new and emerging play patterns. As licensed toys continue to represent about 30 percent of total annual US toy sales, educational programming will help attendees better understand how the evolving landscape of kids’ entertainment, social media, and pop culture fandom are impacting the overall health of the industry and the opportunities for growth that come with them. Additional seminars will cover toy safety and compliance in the US and internationally, independent retailing, global market expansion, toy trends, and more.

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announced at Toy Fair New York. The Toy Trends Briefing seminar at the show features product examples and demos from the show floor as we walk the audience through a detailed explanation of each trend. We leverage these trends throughout the year to promote members’ products and raise awareness about the many benefits of play and the overall creativity of the toy industry in the media.

The Toy of the Year Award finalists have now been released and the winners will be revealed on 21 February 2020, kicking off Toy Fair week. Can you tell us a little more about the why these awards are so significant? Anna Yudina: The detailed

Toy Fair New York is known for its global trend predictions, but what goes on behind the scenes when arriving at your annual forecasts? Adrienne Appell: Our

team meets with toymakers throughout the year to track product developments, with our meetings ramping up in early fall at Toy Fair Dallas and with visits to toy showrooms in LA and other regions. These meetings enable us to see what companies have in the pipeline for the following year. We then hold internal team meetings to discuss the major themes we are seeing across the board as we work to develop our final list of trends. All that information is kept under embargo until February, when our Top Trends of the Year are

Toy Fair New York is already the largest toy fair of its kind in the Western Hemisphere Marian Bossard

Keynote address Expert speakers from across a range of backgrounds and disciplines will present educational content throughout the show, covering everything from toy invention and design, to the future of retail, toy trends, safety and compliance, sustainability, and more. Toy photographer Mitchel Wu will be cutting the opening day ribbon, as well as presenting a seminar and displaying his work in a large-scale gallery at the show. Check www.ToyFairNY.com regularly for updates on additional sessions and speaker details announced in the Schedule of Events section.

JANUARY 2020

selection and screening process are why the Toy of the Year (TOTY) Awards are known as the Oscars of the toy industry, presented annually to the top toys, games, and properties of the year. Annually reviewing and updating the rigorous qualification standards as well as verifying marketplace acceptance (sales) add more confidence to the process, as does the auditing firm, Tate & Tryon, which verifies all vote calculations. The TOTY’s are the only awards voted on by industry peers (Toy Association members) and consumers, in addition to votes cast by retailers and members of the media. The overall Toy of the Year receives additional screening and expert panel discussion in January to verify holiday sales, media buzz and qualities that distinguish those contenders above all others, and the People’s Choice Award winner is determined entirely by consumer votes at ToyAwards.org. The TOTY’s are also significant because 100 percent of the awards program’s proceeds, from nomination fees to the annual gala announcing the winners, support the philanthropic work of The Toy Foundation, which grants funds and toys to children’s charities around the globe.

The STEM/STEAM category in the TOTY awards is new – why have you added this and is there scope for

introducing new categories moving forwards (if so, can you include any predictions)? AY: New categories are

introduced, tweaked or renamed every year or two, depending on shifts in the marketplace. Our goal in creating or renaming categories is to ensure that the awards remain relevant and representative of the ingenious creations originating from companies of all types and sizes. As for the new STEM/STEAM category, we have found that toys that teach kids science, technology, engineering, arts, and math have been growing in popularity. They are in demand by parents who understand the importance of STEM skills and would like to introduce their kids to these subjects early.

You really support the toy inventor community at the show – why is it important to foster a culture of creativity and innovation at the show? MB: Creative Factor, described

above, was a niche educational programme at Toy Fair in its early days, and has now evolved into a global phenomenon designed to get the toy inventor community’s creative juices flowing and connect companies with design students, new talent, and established inventors. We recognise the significance of this group and, as such, continually strive to expand partnerships, opportunities and resources to foster growth in what is essentially the creative backbone of the entire toy industry. The Toy Association’s efforts in this area culminate at Toy Fair New York, which is our biggest event of the year.

What is your five-year plan for the show? MB: Toy Fair New York is already

the largest toy fair of its kind in the Western Hemisphere – and it’s expected to continue its trajectory of global importance and experience significant growth in 2022, when expansion of the Jacob K. Javits Convention Center is complete. Along with an expanding exhibit hall and expanded meeting, event, and public display spaces, will come fresh opportunities to forge cross-industry partnerships, launch parallel events, deliver enriching content, and so much more.

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DON’T MISS…

Here’s a quick peek at some of the must-see products that will be on display at Toy Fair this month. Buyers and retailers, get in touch with your sales contact now!

Product: Top Of The Pops: The Game Company: Big Potato Games Tel: 020 3620 9495 Web: bigpotato.com

Product: Maze Craze Company: Fiesta Crafts Tel: 020 8804 0563 Web: www.fiestacrafts.co.uk

Product: Cuddleco Company: Keel Toys Tel: 01233 506363 Web: www.keeltoys.com

Product: MAN TGS Street Sweeper Company: BRUDER Tel: 01491 412415 (The Sales Partnership) Web: www.bruder.de

Product: Geomag Classic - 60 pcs Company: Geomagworld Tel: + 41 91 696 17 40 Web: www.geomagworld.com

Product: The Revolt Company: Mookie Toys Tel: 01525 722722 Web: www.mookie.co.uk

Product: The Mark Makers Company: Eduk8 Worldwide Tel: 01661 831 080 Web: www.eduk8worldwide.com

Product: Tweet Beats Company: John Adams Tel: 01480 414361 Web: www.johnadams.co.uk

Product: Trolls ‘Branch’ Company: Posh Paws Tel: 01268 567317 Web: www.poshpawsinternational.co.uk


TNP

LOOKS BACK

Step back in time TnP’s Founder Malcolm Naish looks back through the news of Januarys past: 2015, 2010, 2000, 1990

January 2015

January 2000

• We had a great reaction to our newly launched TnP TV at Toy Fair. Among the visitors to our TV studio was Mr Tumbles who helped draw large crowds to our stand.

• This was the last Toy Fair to be

• I was pleasantly surprised to receive a gold disc to mark my 50th consecutive year at Toy Fair from my son Mark. The gold disc featured ‘Keep on Running’ by The Spencer Davis Group, which was number one during Toy Fair week 1966. If the milestone had been forgotten by my family, I probably would have cut them out of my Will!

• Vivid moved up to 5th place in the UK toy pecking order with the company’s announcement that it had strategically aligned itself with Playmates and Toy Biz – a division of Marvel Enterprises.

• The Entertainer announced the opening of its 100th shop in March 2015, which was located in Aylesbury. • Toymaster announced that Ian Edmunds would be taking over from Roger Dyson as MD and Yogi Parmar was promoted to Operations Director – two richly deserved promotions. Let’s hope they also received a big salary increase! • Tobar announced a new distribution deal with Bburago die-cast. I love these die-cast models; I have several originals in my office. • Andrew Moulsher was promoted to Sales Director at Peterkin – three years after he joined the company. • Between January and December 2014 the TV spend at rate card was headed by Hasbro with a total spend of £17,557,487. Mattel was second on £9,217,487.

January 2010 • Toy Fair returns to its spiritual home at Olympia and enjoys higher footfall. The three-day show was a hit with the majority of buyers who visited the show. • Simba Dickie acquired the Majorette brand of French die-cast, saving 28 jobs in the process. The team would be working from new offices close to the original site. • Character Options won Toy of the Year with its Go Go Hamsters. The company also took away the award for best Pre-School Licensed Range with their Peppa Pig collection. Flair also did well, winning two awards: Supplier of the Year and Girls Toy for Sylvanian Family Car and Caravan. Another great brand Schleich won a ‘Special recognition’ award. • Paul Cassidy (pictured here with Ernst Kick – Chairman of the Spielwarenmesse) was celebrating Casdon’s 40th year of exhibiting at Nuremberg. Casdon is a great British company that is at the very heart of the UK Toy trade. • Terry Aarons, who was celebrating his 70th birthday and 53 years in the toy trade, received strong praise from Mookie Orr, Founder of Mookie Toys. Mookie is quoted as saying: “Terry taught me everything I know, when I first started working in the toy trade.”

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held at Olympia, as the BTHA had decided to move the show from 2001 to ExCel.

• Also announced was that Peter Brown’s Flair Toys had acquired the licence for Thomas the Tank Engine wooden railway systems. • To decide the Toy of the Century and the Game of the Century, the Toy Retailers Association (known in 2000 as the BATR) organised a vote, asking its members for their opinions. Votes were then collected from the public on the BATR website. LEGO was a clear winner, with 50 per cent of the vote. Second, on 29 per cent, was the lovable teddy bear. For Game of the Century, Monopoly won the accolade. And Craze of the Century went to Rubik’s Cube, with the yo-yo coming in second. • Over the last five decades, LEGO had sold 203 billion bricks worldwide, which equated to 33 for every person on the planet. • We interviewed Robert Hookway, then of Tesco, who reported that the retailer’s toy sales were up 40 per cent YoY. Its own-brand Fun to Learn accounted for 20 per cent of its toy turnover.

January 1990 • The BATR Toy of the Year dinner was a sell-out, with more retailers than ever in attendance. Chairman Philip Goodall managed to ruffle a few feathers when he suggested that a national buying group, with central warehousing and an ability to deliver to all members, was just a visionary dream. But one has to remember that back in 1990 there were numerous regional buying groups. And the owners of those groups were happy to play to their own agendas. So that one national buying group was then but a dream. • The future of Zodiac was a hot topic at the show. By the end of the show it was confirmed that they had been forced into receivership. • Hallmark Cards looked likely to acquire American plush company Dakin, whose Garfield soft toy range had been a huge seller during the eighties, with Dave Potter running their European operation. • Tomy won Toy of the Year for the third year running with Sylvanian Families, once again proving that a great brand stands the test of time, as here we are thirty years later and the Sylvanian range is still hugely popular.

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Helping everyone sell more

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0 y 202 r a u n Ja 4 9 No. Vol. 3

Independently audited ABC circulation of 4,568 1 July 2018 to 30 June 2019

Barbie.co.uk #WeAreBarbie

Â&#x2039;0DWWHO


20 ry 20 Janua No.4 9 Vol. 3

Chairman Malcolm Naish malcolm@lemapublishing.co.uk

Managing Director Mark Naish mark@lemapublishing.co.uk

Editor Georgie Dobie georgie@lemapublishing.co.uk

CONTENTS

Advertisement Manager

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Athee Waran athee@lemapublishing.co.uk

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Leader – with Mark Naish

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Company Profile – TnP visited Mattel’s UK office to find out how 2019 has been for the company, and what’s in the pipeline for 2020

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Cover Feature – Mattel’s iconic doll Barbie is entering a new decade of making dreams come true. TnP catches up with Julie Jackson, Barbie Senior Brand Manager at Mattel to learn more

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Nuremberg Toy Fair 2019 – it’s here again! As the industry gets itself ready for the world’s biggest toy fair, we gather together all the information from organisers and suppliers that you’ll need to get the most out of this fabulous event

Sales Simon Davis simon@lemapublishing.co.uk

Writer Naomi MacKay naomi@lemapublishing.co.uk

Digital Publisher Mirella Anstey mirella@ltw.media

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Digital Editor Rhys Thomas rhys@ltw.media

Production Director Paul Naish paul@lemapublishing.co.uk

Circulation Manager Robert Thomas robert@lemapublishing.co.uk

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Lema Publishing Ltd

PUBLISHING

1 Churchgates, The Wilderness, Berkhamsted, Herts, HP4 2UB Telephone: 01442 289930

At the heart of retail

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A member of the Audit Bureau of Circulation

Independently audited ABC circulation of 4,768

1 July 2018 to 30 June 2019

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Helping everyone sell more

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Â&#x2039;0DWWHO


LEADER Mark Naish

A member of the Audit Bureau of Circulation

Independently audited ABC circulation of 4,568 1 July 2018 to 30 June 2019

Craze

Mattel

PUBLISHING

At the heart of retail Also by Lema Publishing

Mattel Matte

N TableWare INTERNATIONAL

uremberg, the worlds is essential visiting for anyone largest toy fair covering ng serious s about buying toys – everything from all major, ma grocer or independent the toys you expect The scope and scale of many of the to see (and many you wouldn’t) t) stands t d bogles b l the mind. I have been on some to product you wouldn’t of dreamt truly huge and fantastic stands in my time and of, including a whole hall for hobbists having seen so many it does take something with train sets to RC, including some to imress me, but Mattels is probably the best I hardcore radio control. As a have seen. It’s scale, design and retired RC car racer I have character really is something to admit I have a lot of love and brilliantly conveys the With 1 for this hall. However my brand. million products love for the rest of the show With that in mind turn to cannot be overstated. page 6 to read our interview of which This year the exhibition with Mattel’s UK MD Michael 120,000 are new Hick and Marketing Director has over 2,800 exhibitors from 38 countries including if you can’t find Pauline De La Riviere who tell 831 exhibitors who do Georgie what’s in store for what you are not exhibit anywhere else 2020. looking for here so if you are looking for So what are you waiting for something truly differnt with so many delights waiting to the chances are Nuremberg is the place be seen if you haven’t booked it doesn’t exist to find it. With 1 million your flights or hotel do so now products of which 120,000 because they are selling fast. are new, if you can’t find Once again, Team TnP has what you are looking for created its signature flip cover here the chances are it doesn’t exist! So so you can focus easily on the Spielwarenmesse use our preview to help you navigate and all the essential information from the finest the exhibition and find what you are toy companies exhibiting there - and keep it looking for. entirely separate from what you will be seeing at Unquestionably the largest toy fair the London show. Enjoy both previews and see in the world the Nuremberg Toy Fair you there!

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Mattel


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COMPANY PROFILE MATTEL

Get inspired TnP visited the Mattel offices to speak with Michael Hick, UK MD and Pauline De La Riviere, Marketing Director, about how business has been for Mattel in 2019, what’s in the pipeline for 2020 and how the company is working hard to grow the category

Michael Hick, UK MD

Pauline De La Riviere, Marketing Director

How has trading been for Mattel in 2019? M: Very good – we spent last year making changes. To the team, we’ve done a lot of upskilling. And we’ve taken some bigger bets, which have paid off. We wanted to help grow the category. At the beginning of the year, NPD was saying the category was likely to grow two or three per cent and we wanted to help bring that to fruition. But in fact, the category has been in a tough spot. Although we are one of the category’s best performers – we’ve moved from fourth to second and I’m really proud of the team and what they have achieved in a difficult market. Where have you invested this year? M: Our investment has been across the board. We looked at our portfolio, as we wanted to back the winners, rather than just spreading our investment. We’ve invested more in marketing, with a push to pull mentality; this is something that we fully believed in and it has certainly paid dividends. We have been investing

6

more and pulling forward activity and this has meant we have seen momentum for our brands We’ve throughout the whole year. invested more in We’ve had some really exciting marketing, with new launches, plus another a push to pull fantastic year for our core brands, mentality; this is but also with our partners, something that Universal, WWE and Disney. We’ve we fully believed obviously had Toy Story 4, and in and it has although we were not master toy partner, we generated 65 per cent certainly paid of the revenue for Toy Story toys. dividends And we’re really proud to have Michael Hick won two awards from Disney for our execution. But most importantly, we’re in listening mode as an organisation. We knew that we weren’t fast enough, and we weren’t listening enough. So, we have been working closer with our retail partners to understand their challenges. We now better understand what the category wants from us, what the retailers need from us and most importantly what consumers are looking for.

P: We’ve also been more nimble. Obviously, we’ve been planning things in advance, but we’ve also been better at reacting to trends. We have had additional investment from a marketing perspective which means that we could go further and really push what was working. And we could also reinvest where things were not. And what have been your highlights from the year? P: It’s been a phenomenal year for Barbie, with her 60th anniversary. Barbie has regained her place among the top five properties in the UK market – up 31 per cent YoY according to the latest NPD, and it’s still the world’s number one fashion doll. Fisher-Price is another brand that has been really important for us. We launched our ‘Let’s be kids’ campaign and we’ve really reinvested in the brand; we actually pulled forward investment to launch the brand campaign that was planned for next year. We had some great new launches, with Creatable World – the first ever gender inclusive doll that invites all kids to play. M: Even brands like Jurassic World – coming off the back of a movie year – have continued to grow. We have a great working partnership with the Universal team that has really helped

toysnplaythings.co.uk


Â&#x2039;0DWWHO


COMPANY PROFILE

The inner child

MATTEL

The Fisher-Price Let’s Be Kids campaign is about talking to parents about Fisher-Price in a different way. Mattel has had discussions with parents about products that have helped to build an emotional connection with the brand, encouraging them to engage with the heritage of the Fisher-Price brand.

with joint planning and really strong retail executions have all contributed to this success, as well as a really strong innovative product line! Innovation is at the core of Mattel as a company. Tell us more. P: You’ve got different levels of innovation. You’ve got brand new launches – we’ve spoken about Creatable World, which was based on where consumers were moving and capturing this to propose something different. It’s also about innovating in every brand, we’ve got some key new launches for 2020. We’ve got a new collectable brand coming into the market. We’ve got a great new launch with Colour Reveal from Barbie, which not only has the unboxing element but also has a strong play pattern. M: If you think about the year, we’ve got the number one game that we can’t keep in stock. And that’s just us dipping our toes into a category that we’ve not been famous for in the past. We’re also brought new innovation into the infant/pre-school category with Linkimals. This was the top performer in that category as a new range. The way that they interact together is fantastic and they look great on the shelf at retail. P: It’s all about listening to the consumer. We use our Fisher-Price Play Lab for product development, as it gives us an opportunity to really see what babies actually react to.

Did you know…

M: And this goes back to what we were saying at the beginning. We’re putting a lot of investment into the products that we really believe in. Sometimes these bets pay off, sometimes they don’t, but you have to take these chances. Which brings me onto culture. If I’m honest, we didn’t have a winning mentality. So, we lifted our winning mentality by dialling up every one of the company’s WONDER values. We had to get the company in an upwards cycle. One of the things I’m really proud of is bringing the team together and making sure we all share the same strategy and vision that we genuinely believe in. And actually, for them to start seeing the successes. The small wins increase the confidence and belief in the fact that actually we can do this. It’s a transition – culture is not something that changes over night, but it is something that we continue to work on. What are your ambitions for 2020? M: We want to help grow the category. And we have ambitious growth targets. We have some fantastic new launches that we will be supporting. The other brand we haven’t spoken about is Hot Wheels, which is doing fantastically well. And that’s off the back of an anniversary year. The Hot Wheels plans for next year are phenomenal. P: And we’ve got Thomas’ 75th anniversary in 2020. There really is a strong heritage for Thomas in the UK, which we can tap into, building that emotional connection again with the consumers. So that’s going to be a big year for us. Fisher-Price is

Following a year of 60th birthday celebrations for Barbie, 2020 will see Fisher-Price mark its 90th anniversary, and Thomas is turning 75! 8

Franchising our IPs is how you get to make a brand live in every single touch point

Pauline De La Riviere

another big anniversary year, which turns 90 in 2020. This allows us to significantly drive PR with our Let’s Be Kids campaign. And of course, Mattel celebrates 75 years in the toy industry. We’ll also be continuing to drive Barbie and Hot Wheels with innovative marketing plans. Minions – is going to be another key launch for us in 2020 with Universal. The movie lineup is quite light next year so we’re really excited about the opportunity we have with this great property. Again, the innovation for Minions is fantastic. And we’re working with Universal, building on that partnership.


Why has Mattel been investing in the content space? P: There is a lot coming, with the Mattel Films division, but also in terms of television content. It’s all going to kick off particularly in 2021 with Masters of the Universe, which is going to be our big relaunch. We’re looking at how we can create an exciting franchise – so it’s not just going to be about toys and content, but it’s also about other activity, for instance, live events. We’re creating this wealth of content to unlock the value of our IPs. We’ve got strong brands across our portfolio, but we weren’t getting the most out of them. M: And as those films generate revenue, it helps us drive all of our brands. It also broadens the audience appeal of those IPs. What progress has Barbie made in terms of showing girls they can be anything? P: Barbie is an approachable way for us to communicate with girls and get a conversation going about this wider issue. Part of next year’s focus will be around sports – we have partnered with some key sports ambassadors, who will really talk to girls and change their perceptions around what they can achieve. They’re what we call Sheroes. Ultimately, we want to drive visibility of these women that have achieved exceptional things and who will be fantastic role models for girls. M: With Barbie, we’re creating a huge

conversation and a change in everyone’s mindsets. We’ve partnered with Virgin Atlantic this year, because they’re on a similar journey. As more corporations and people begin to think that way, there will be a global culture change. 2020 is a big year for Thomas – how will you be marking his 75th anniversary? P: There will be lots of activity throughout the year, including key moments around World Book Day and the anniversary in May. Thomas came from a book, so leveraging the heritage in publishing and content, as well as toys, is really important. We also have some special edition products that will be coming out, including a diamond engine. There aren’t a lot of new properties currently in the pre-school arena, so we see the 75th birthday as a real opportunity to raise awareness of Thomas. Content is the first connection and there will be a lot of that this year, but it’s also about establishing that connection again with parents.

It’s a challenging retail landscape, so we are working hard with our partners to make sure it’s a win-win for everybody. We want to be winning together

Michael Hick

How important is franchising your IPs? P: Franchising our IPs is how you get to make a brand live in every single touch point. What we really want is a share of time. We want to see our IPs in fashion, electronic toys, ride-ons, and more! We are careful to cover different categories to make sure that we propose different options – not just toys. Why should companies and retailers work with Mattel in 2020? M: Our brands are performing very well and resonating with children and parents. We are very lucky to have such great brands we genuinely have power brands, with legacy, heritage, and purpose. That’s what is different about Mattel. And we’re listening to our partners, retailers, and consumers. We want to be able to tailor our offering to ensure those products are a great fit for them. It’s a challenging retail landscape, so we are working hard with our partners to make sure it’s a winwin for everybody. We want to be winning together. That’s why we want the category to be in growth., so as an industry we all need to work together and invest back into it.


COVER FEATURE MATTEL

Dream BIG ! TnP gets an update from Julie Jackson, Barbie Senior Brand Manager at Mattel Last year was Barbie’s 60th anniversary year – and there was a huge amount of activity to celebrate her birthday. Can you give us a snapshot of some of the highlights and biggest success stories? For 60 years, Barbie has spanned three generations of girls, inspired them with more than 200 careers and sold more than a billion dolls in the process! The 60th anniversary was such a milestone for the brand in the UK. We provided consumers with the 60th anniversary Career Doll collection, bringing back some of Barbie’s most-loved careers from her history, such as Astronaut, Athlete and Political Candidate. These are all careers underrepresented by women and really connect with both our purpose as a brand that empowers girls, and our history of doing so. We worked hard to close the Dream Gap by showing girls more role models as we announced the UK’s Adwoa Aboah Shero, along with 20 inspirational women across multiple countries and continents. The aim was to showcase positive role models to inspire the next generation in an effort to #CloseTheDreamGap. Barbie also teamed-up with Makers UK, a Verizon media platform that champions women, on a wide-reaching partnership that included girl panel workshops, content, editorial and digital advertising. We lit landmarks pink around the world on Barbie’s Birthday, including the Empire State Building, and we threw a huge pop-up celebration in New York. And some of our biggest retailers got in on the festivities, with Smyths’ Barbie Celebration parties, our first ever interactive ‘You Can Be Anything’ Hamleys window on Regent Street, 60th career doll Asda’s shopper campaign, Argos’ popup exhibition of Barbie’s History, and Amazon’s 60th anniversary Career Finder. We also launched a 60th

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Barbie is working hard to create a more equal world with girls

fashion store pop-up in Liverpool One and established a host of exciting licensing partnerships.

How is Barbie faring in terms of closing the Dream Gap? Barbie is working hard to create a more equal world with girls. We create product that inspires girls through inclusion, diversity and underrepresented careers. We spotlight real-life role models to inspire girls, as we know you can’t be what you can’t see. In October, we announced a $250,000 donation to girls’ organisations through the Dream Gap Project Fund on GoFundMe, and we have worked with partners globally to help spread our mission. To help shine a spotlight on underrepresentation, with just four per cent of pilots being female in the UK, we have worked with Virgin Atlantic to create career dolls of pilots, engineers and crew. And women in these careers have gone into schools to #SeeHerFly.

What are you most excited about in 2020? We are doing so much amazing work that connects our products with our purpose, and

our enormous commercial growth is in direct trajectory with our You Can Be Anything brand campaign. Barbie is inspiring girls across content, product and dynamic marketing campaigns, but we also have a long history of disrupting and innovating within the toy category. That is exactly what we’re doing with Colour Reveal. Complete with an amazing water reveal moment, this doll is a game-changer, bringing the number one fashion doll and girls’ favourite Barbie firmly into the unboxing surprise space! This doll is unlike anything on the market and we’re excited to see our partners have a huge appetite for this – it sold out immediately in the US online when it launched in December. We can’t wait to launch Colour Reveal in the UK from Boxing Day to see the reaction! The bright, tube-shaped packaging disrupts in the toy aisle, and each wave’s packaging comes in a distinct new colour. The play pattern has girls super excited with a completely ‘wow’ water transformation moment, followed by surprise unboxing. The new segment will be supported with a 360-degree support plan and investment to drive mass awareness via TV and catch-up, and we will be driving girl engagement with impactful digital content working with some of the top UK girl influencers. For retail, we will also be supporting shopper conversion in store and online. Stock up now!

toysnplaythings.co.uk


The best is yet to come… In 2020, Barbie will continue to inspire girls through sport, fashion and pop culture as the number one fashion doll continues to show girls ‘You Can Be Anything!’ TnP learns more… Barbie – the world’s number one fashion doll – is flying after a bumper year of 60th anniversary celebrations. In the UK, Barbie hits the #3 property in October* following incredible double-digit growth. On a mission to be the number one girl empowerment brand, Barbie is looking ahead to an exciting 2020, with an array of new, innovative product and dynamic marketing initiatives that aim to inspire children across the globe. In 2020, Barbie will continue to ‘Close the Dream Gap’ – the age between five and seven years old when girls stop believing in their own abilities – by empowering girls through sport! To show girls that ‘You Can Be anything’, Barbie will highlight inspirational real-life women in sports. This year will see the launch of exciting new product in underrepresented sports, including Barbie and Chelsea Football, Swimming Playsets, and Career Dolls. Other new sports that will be added to the lineup include tennis, football, and boxing. Watch out for an exciting range in collaboration with a world-class sporting organisation, as well as all-new sports-themed episodes in season two of the Barbie Dreamhouse Adventures TV series, which is broadcast on Pop. This month, Barbie introduces an exciting, new segment for 2020 with Colour Reveal! Colour Reveal is the ultimate surprise experience. This

Did you know? Barbie is the world’s #1 fashion doll and the #2 UK property. JANUARY 2020

unique Barbie blind package and execution is unlike any other product on the market, with its amazing water reveal transformation! With multiple series planned for release for 2020, which encourage imagination through play as little ones get to dip and swirl the doll in water to reveal facial features, hair colour, and a fun printed bodysuit. But the surprises aren’t over until kids unwrap seven blind bags to discover wigs, outfits, and accessories to complete the doll’s look. With 10 different dolls to collect for spring, the innovation will launch with a comprehensive marketing plan that comprises TV and catch-up, digital, shopper marketing and top-tier influencers. This month will also see Barbie launch the all-new wave of Fashionistas – the most diverse and inclusive doll line, featuring all-new looks for Barbie and Ken across a range of body shapes, skin tones, hair styles and outfits that reflect the world girls see around them. Consumers love the diversity Fashionistas offer; the assortment is the number two selling range in fashion dolls, while the Barbie with Wheelchair is the best-selling Fashionista YTD.* In spring, Barbie will also introduce a new fashion play with BMR1959 dolls, named after Barbie’s initials and year of birth! BMR1959 is a collection of dolls that are rooted in true streetculture fashion trends, inspired by the 90s and right now. BMR1959 is an edgier, cooler fashion play than core Barbie dolls, designed for an allnew audience. Barbie will also introduce a new Wellness range, which taps into the self-care

trend. There will be dolls that include a yoga set, and a bathtime playset with water play that little ones will love, encouraging them to play out realistic storylines. Kids can also look forward to new content from Barbie, including her number one most-watched girls’ YouTube channel, and her popular series such as Barbie Vlogs, featuring Barbie as a vlogger sharing teachable moments, and Ask Barbie, a series where the audience gets to choose the topic. Fans of Barbie’s hit TV series Barbie Dreamhouse Adventures, which also airs on Pop, can look forward to new content in 2020. And of course, anticipation is building for the Warner Bros. Barbie movie, which will star Margot Robbie. So, be sure to watch this space! *NPD data November 2019, NPD Group.

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PREVIEW

NUREMBERG TOY FAIR

Wunderbar! Essentials What: Nuremberg Toy Fair/Spielwarenmesse When: 29 Jan – 2 Feb, 2020, 9am to 6pm Where: Nuremberg Exhibition Centre Visit: www.spielwarenmesse.de

This month more than 67,000 buyers, retailers and other folk in the toy industry will make their way to Germany for the largest international trade fair for toy and games. TnP finds out what suppliers have in store for them…

S

Michael Hick, UK retailers visit. We see MD, Mattel. retailers from all over the “Nuremberg is world at Nuremberg – the launch pad it’s a great opportunity to kick off the to showcase our new new season,” says products and introduce Laetitia Westerman, Laetitia Westerman the new licences for Wilton Bradley at Wilton Bradley. which we have created The fact that it ranges. Personally, walking is so well attended onto our stand at the – more than 67,000 visitors last year – is Spielwarenmesse is one of my proudest another big draw, according to Anthony moments as an employee. I love seeing Temple, Managing Director of Rainbow how great our brands look and how busy Designs: “The Nuremberg Toy Fair the stand it is – it’s always rammed!” says is always extremely well attended and attracts more and more international buyers each year. Therefore, it is the event to be showcasing those key As the largest international trade ranges that will appeal to the fair for toys and games, the Spielwarenmesse draws decisioninternational marketplace.” Christine Lawson, MD of Eduk8, makers to Nuremberg from all over the world. Exhibitors have agrees: “Previewing our ranges at the opportunity here to make a statement to the market, and Nuremberg provides Eduk8 with fabulous their competitors. To get the most from the fair, my advice is brand exposure and allows us to liaise that we buy with our eyes first, so open and inviting stands are with fellow industry experts, suppliers and customers.” always going to help! Of course, being such a huge event, it’s Ernst Kick, CEO Spielwarenmesse eG a vital part of most toy makers’ calendars: “It’s without a doubt the most important

pielwarenmesse – or the Spirit of Play – takes over the city of Nuremberg this month. More than 2,886 suppliers from the UK, Europe and the rest of the world make the pilgrimage to the German show to reveal their latest launches. TnP chats to just a few of them to find out what it is that makes the show so special. TnP asks: Why do you preview your ranges at Nuremberg? “We exhibit at Nuremberg because it’s the largest European toy fair and it’s a central place where many of our UK

“Nuremberg is the launch pad to kick off the new season”

Good advice!

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NUREMBERG TOY FAIR

customers and fair in the first quarter corporately. It’s suppliers to a true international fair where we catch explore new up with key retailers and partners to avenues of showcase our items on a larger scale,” business and explains Nikki Jeffery, Senior Marketing work on existing Consultant, Geomagworld. processes to And David Mordecai, CEO, Tobar, ensure Smiffys agrees: “It’s a huge exhibition – not remain innovative just for European buyers but gets great and on-trend,” attendance from global interests.” The adds Dominique international contingent is a vital part of Peckett, Director. MV Sports marketing plan, too: “Some of Wilton Bradley’s our customers don’t visit the London Toy Fair and our international customers are there so it is quite important,” adds Phil Ratcliffe, MV Sports. Dan Ward, Head of Trade Sales and the Trade team at Craft Buddy, saw great results from last year’s show: “On the back of being able to open dialogues with new Vanessa Stahl, Senior retailers and distributors, we were able to expand Marketing Manager, our distribution to two Craze new regions, Australia and the US, as we signed six new distribution deals.” Laetitia Westerman “Nuremberg is a perfect chance to also enjoys the present our latest toy trends and our networking whole toy portfolio to an international possibilities but audience,” says Vanessa Stahl, Senior has another Marketing Manager at Craze. “The whole special reason to toy world comes together within these enjoy the January five days and it’s a great feeling to be show! “It’s a great part of it.” opportunity to We all know that industry events can catch up with fellow exhibitors and be hard work – with long days, travel buyers that I have met over the years. and the need to be always ready to And guaranteed snow!” network – but we also know that there It’s all about the people for many of are plenty of good things about taking on our suppliers… an exhibition booth at Spielwarenmesse. “Nuremberg is such a vast fair that it So we asked what our exhibitors enjoyed attracts so many different people, I love about the show. Networking was a the variety and mix of attendees there.” prevailing theme… says Nikki Jeffery, Geomagworld. “I think Nuremberg is a fine city and a “We love sharing our story with visitors great place to network with the rest of and presenting everything Eduk8 has to the trade,” says MV Sports’ Phil Ratcliffe. offer on our stand. It’s always great to “Nuremberg provides a great catch up with friends in the industry plus opportunity for networking with existing meeting new and existing customers. partners, while providing the opportunity We view Nuremberg as our International to explore new partnerships. It’s a great window,” comments Christine Lawson. opportunity to meet with licensors,

“The whole toy world comes together within these five days and it’s a great feeling to be part of it”

Prost! Germany is famous for its beer, but visitors can also quench their thirst after a busy day in the halls with a

very special cocktail. Fairytoyl is the winner of the ToyCocktail Competition, now in its 16th year, which challenges Nuremberg bars to come up with a special concoction for the show. Barkeeper Sigrid Klein, from Gelbes Haus was the winner. Look out for the special tipple at toy fair events and in the five participating bars in the city.

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Vanessa Stahl at Craze adds: “We can get in touch personally with our clients worldwide. It’s an amazing, special atmosphere in Nuremberg and we enjoy presenting our company and our trend portfolio in such great surroundings.” “We always enjoy catching up with our customers, business partners and the many friends we have in the industry, and learning about new developments and trends in the market,” says Pony Wong, General Manager, Edx Education. There are more than a million products expected to be on display at the show, so you really need to stand out as an exhibitor! TnP asked our suppliers, what are you most excited about previewing at Nuremberg Toy Fair, and why? For Mattel, Michael Hick says: “We genuinely have power brands, with legacy, heritage, and a purpose. We’ve got some key new launches for 2020. We’ll be continuing plans for Hot Wheels and Barbie. We’ve got a great new launch with Barbie and Colour Reveal, which has that discovery and unboxing element, as well as a great price point! We’ve got Thomas’ 75th anniversary in 2020 and Fisher-Price is turning 90. And Minions is going to be a key launch for us in 2020

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Top tips for the show “There are 120,000 new products shown at the Spielwarenmesse - over 12 halls. Wear sensible shoes!” David Mordecai - CEO Tobar

with Universal. We’ve also got a new collectables brand coming into the market.” “Our own brands such as uMoVe, Kickmaster and Hedstrom. We are relatively new to the fair and look forward to international customers buying into our ranges for the first time,” says MV Sports’ Phil Ratcliffe. Tobar’s David Mordecai says: “We have a fantastic range of pre-school wooden toys and pocket money items along with award-winning plush. We can also show our UK customers a full range of Maisto and Bburago products for the coming year.” It’s all about the latest trends for Craze: “The latest innovation we have is out of the cosmetics sector. Our Inkees are very special bath compounds for children – such as bath bombs, bath confetti, colour-changing bath bombs and so on. A very special one is the Foamy Rainbow. It’s shaped like a cloud or unicorn, has a sweet strawberry scent and leaves a foamy rainbow behind while drifting over the water surface. A very special bath experience for rainbow fans.” Eduk8 is targeting very young learners with its latest range: “We are extremely excited to be launching our new ‘The Mark Makers’ range, an early writing programme that encourages every child to make their mark,” explains Christine Lawson. “Aimed at children from five months upwards, the range simplifies writing skills through making basic marks. These marks make up letters of the Alphabet – as well as numbers and shapes. Four characters proudly display each specific mark through their design shape and colour- Lionel, Archie, Ziggy and Swirlo.” Education is key for Edx Education

JANUARY 2020

too: “The Toy Fair provides us with the opportunity to introduce our extensive educational range to new customers, and it is always pleasing if we can establish business relationships in new countries.” It’s all about the Vee Dubs on the Wilton Bradley stand! “Our Volkswagen licensed products with the Kids Pop Up Play Tent, which is based on the original T1 camper van, the most iconic van of all time.” Laetitia Westerman, Wilton Bradley There are more much-loved classic brands on the Rainbow Designs stand… “We will have many of our much-loved favourite collections on display in Nuremberg including some great new additions to our fun That’s Not My … range of soft toys and developmental comforters based on the Usborne series of touchy-feely books. Alongside our ever-popular Guess How Much I Love You nursery range, we will also be introducing a beautiful new ‘Love’ collection designed to express love and sentiment to all ages. And no show would be complete without our Peter Rabbit Once Upon a Time Nursery collection with some exciting new additions to the range,” says Anthony Temple. Finally, being green is a key theme for many companies at this year's show, and Geomagworld is no different: “Without question unveiling our new recycled plastic range of products – it’s beyond exciting for us to be able to launch this environmentally friendly range of plastic toys,” says Nikki Jeffery. While Pony Wong at Edx Education adds: “We will also be exhibiting some new eco-friendly products that are 100 per cent made from FPC material, which is an organic raw material made from rice husks and rice stems.”

“If you fancy eating something different from sausages then head to the old town – there are some amazing restaurants there to enjoy!” Nikki Jeffery, Geomagworld Senior Marketing Consultant Geomagworld

“There is an amazing restaurant about 20km from Nuremberg called Polster. It is in the middle of nowhere but is a real hidden gem. Also, because hotels are at a premium we once had to stay 60km away in Bamberg. The grumbles soon turned to wonder as it is one of the most beautiful towns in Europe and a UNESCO World Heritage Centre. We once stayed above a petrol station as we couldn’t find any rooms anywhere!” Nikki Jeffery, Senior Marketing Consultant, Geomagworld.

“The firework display is amazing. Watching the fantastic display together with a warming cup of Gluhwein is an event we always look forward to.” Christine Lawson, MD, Eduk8

“The best place to eat must be Town Beer Hall! It has some of the most amazing food and the specialist beers are incredible. Many of the exhibitors frequent the venue and it is a great way to socialise and get to know some of your industry peers in a more relaxed environment.” Dan Ward – Head of Trade Sales and the Trade team Craft Buddy 15


PREVIEW

NUREMBERG TOY FAIR

Dress-up for all ages Smiffys 03303 338 005 www.smiffys.com

STAN D Hall D29- 9 E28

Spielwarenmesse 2020 provides an exclusive first look at Smiffys’ new Children’s, Main, Hallowe’en and Christmas collections for the season. The Smiffys’ Children’s Collection is bursting with more than 250 new lines for all with baby, toddler and children’s costumes. Collections include the new Old Lady and Old Man costumes for toddlers; great for little ones wanting a bit of grown-up fun and a novelty old couple dress-up idea. Smiffys also continues to expand its baby dress-up offering with some great new licences as part of the new children’s collection. Where’s Wally continues to be a popular licence with timeless appeal. Smiffys is launching new official Where’s Wally Baby dress-up for 2020, set to launch in time for

World Book Day. The new baby costume features a striped blue, red and white all-in-one and corresponding hat for all those inquisitive explorers out there! A new licence for Smiffys, Fun with Spot dress-up costumes are set to launch for World Book Day 2020 in a deal brokered by Penguin Ventures. Spot is a firm favourite with pre-schoolers and parents alike as he has been an integral part of early childhood since first appearing in the classic lift-the-flap picture book, Where’s Spot? created by Eric Hill, first published in 1980. The costumes will launch during the 40th anniversary year for Spot in 2020! The new dress-up costumes feature a yellow all-in-one, complete with a corresponding yellow hat with adorable puppy detailing, and are available for ages up to six; perfect for some classic storybook magic! Roald Dahl continues to delight children for World Book Day, and has become a pivotal dress-up theme at the event. Smiffys officially licensed Roald Dahl costumes are set to include new baby dress-up with the launch of the Willy Wonka Baby Costume. The design features a purple, yellow and green all-in-

one with detailed Willy Wonka print and corresponding hat; great for pairing with our existing Adult and Kids Willy Wonka Costumes for some all-ages fun! Family dress-up remains at the forefront of design for 2020, with the focus on a look the whole family can wear. Smiffys has brought pop culture to life with its new family of Punk Rocker costumes. Featuring corresponding costumes for boys and girls, and ladies and men, the tartan print and metal stud detailing of these punk rocker designs are sure to turn heads at any dress-up event. The new 2020 Carnival range is bold, bright and better than ever, with great designs to get the party started. Incorporating his and hers dress-up with corresponding jackets, it’s great for couples wanting to celebrate together this carnival season. For him and her, the corresponding Wild Leopard and Peacock Party Jackets are sure to be a hit this carnival; animal prints are at the forefront of design for 2020.

Guess what… The new Fun with Spot dressup costumes are bound to be a hit for pre-school and infant school World Book Day events. 16

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PREVIEW

NUREMBERG TOY FAIR

STAN D Hall 12 E052

Chasing rainbows Edx Education 0207 097 5173 www.edxeducation.com The Edx Education Educational Range in 2020 is looking at the key development stages of children for their foundation skills. Mathematics manipulatives and Early Childhood Active Play are Edx Education’s strengths for Learning Through Play. Rainbow Pebbles is a flexible and open-ended toy that can develop a child’s depth of knowledge through creative play. Ideal for developing fine motor skills, which are essential for learning to write, Rainbow Pebbles also encourages a child’s counting, sorting and creative abilities. The pebbles can be stacked, arranged by colour and used to make fun pictures, among other activities. As children select colours and shapes, and decide how many pieces they need, they cultivate their foundation skills in design thinking, problem solving and critical assessment. Developed by Edx Education, which has been designing innovative educational products and materials for more than 30 years, Rainbow Pebbles is a fun and engaging way for children to learn, which also explores key areas for STEM-based learning. Educators have identified many types of valuable play for little ones, from Quiet and Creative to Social and Active, all of which are encapsulated in this fun activity. It may be child’s play, but Rainbow Pebbles can have a ripple effect on young imaginations. Edx Education has now launched a new sustainable and eco-friendly range of Rainbow Pebbles made from rice husks. This FPC (Fibre Particulate Composite) range creates minimal emissions and produces large savings in energy and water usage during manufacture. And the FPC raw material decomposes naturally and is fully recyclable. Edx Education looks forward to expanding the FPC range in 2020 and beyond.

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May the (police) force be with you Bruder

STAN D Hall 6 C31-C 37

01491 412415 (The Sales Partnership) www.bruder.de The police will be out in force on Bruder’s stand with the Land Rover Defender Police vehicle, horse trailer, horse and policeman. The versatile combination of Land Rover Defender police vehicle and horse box including mounted police officer is the new addition to the team. Stunning off-road qualities combined with timeless Land Rover design make the police version of the Bruder Defender Station Wagon an impressive and versatile emergency service vehicle. The bworld police force is being enhanced with the bworld Scrambler Ducati Police Motorbike. The motorbike policeman including motorcycle is the new member of the team. The Scrambler Ducati has a very modern-looking police design and the policeman has cutting-edge protective equipment. For the wide array of Bruder fire service vehicles, there is now the new bworld Fire station with Land Rover Defender and fireman.

Little home helpers Casdon 07528 395536 gaby@casdon.co.uk

STAN D Hall 12 C04

Casdon combines pretend play with household names to bring replica appliances and role-play accessories to the playroom, with 2020 marking a special occasion for Casdon as it celebrates 50 years of attending the Spielwarenmesse Toy Fair. The Little Helper collection is home of the Dyson replica vacuums. The Dyson Cordfree Vac is a direct replica of the life-size Dyson and has been specifically designed to be true to life, right down to the very last detail. The model features working suction, spinning beads, realistic sounds and a twist and turn action just like the real thing. The spinning beads will mesmerise children and will be an instantly recognisable favourite at home. Designed with the same bright colours as the real-life vacuum, kids will be able to feel all grown-up by pretending to clean the house, as well as developing essential life skills.

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PREVIEW

NUREMBERG TOY FAIR

We’ve got the Power Wilton Bradley

01626 835400 www.wiltonbradley.com

STAN D Hall 7 A26

Launched last year, the Xootz Viper Go Kart and Elements Electric Scooters were a big success story for Wilton Bradley, with strong sales not only in the UK but also across 20 countries worldwide. This year saw more new and innovative products added into the range including the award-winning Typhoon Power Drift Trike. The Typhoon Power Drift Trike was created using in-house tooling and 3D design, evolving the Viper design and colourway. With an impressive run time of 60 minutes and max speed of 16km/h this impressive ride-on provides endless outdoor fun. Ride-ons include the award-winning Range Rover Ride On & Suitcase, which is perfect for travelling tots aged two to six. This officially licensed two-in-one suitcase is available in three colours and makes travelling more enjoyable for kids as well as giving them the ability to store everything they need for their next holiday. This ride-on suitcase is made to look just like the high-performance Range Rover Sport SVR. The eye-catching design replicates the best-selling Range Rover Electric Ride On, which is also exclusively available from Wilton Bradley. Also, the award-winning Xootz bubble scooter has seen great success so far this season, winning gold in the scooter category for this year’s MadeForMums awards. Watch little ones’ faces light up as they leave a trail of bubbles wherever they go on this fun bubble scooter. Simply add bubble solution to the rear-mounted bubble machine and watch as hundreds of bubbles blow away in the wind. Available in both blue and green and pink and blue. Also at Nuremberg is Wilton Bradley’s electric ride-on range – look out for the new electric ride-on brand Vroom. This brand combines Wilton Bradley’s best-selling electric ride-ons with all future releases. Mi-Mic has attracted lots of attention at previous Nuremberg shows. These innovative karaoke microphones allow you to connect to your phone or tablet via Bluetooth and sing along. The Mi Mic range has something for all singing enthusiasts. The Mi Mic with phone holder is perfect for kids to sing along with music direct from their smart device, and the award-winning Mi Mic Karaoke Disco Cube Speaker allows kids to create their own karaoke disco in their own home! The Monster Smash-Ups range has been a successful product over recent years. These all-exploding trucks allows users to race, smash, eject and rebuild the incredible monster trucks. The introduction of the Monster Smash-Up Carnage models this year sees a new range of all-exploding trucks, with two new, smaller models available, which are intended for younger smash and crash enthusiasts and smaller arenas. Licensed products with Volkswagen will also be showcased at the Nuremburg Toy Fair including the Kids Pop Up Play Tent, based on the original T1 camper van.

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Let’s go Kraze-y Fiesta Crafts 020 8804 0563 www.fiestacrafts.co.uk

STAN D Hall 1 Stan d B0 9

In its 30th year, UK toy designer Fiesta Crafts is very much an export success story and Nuremberg is the key to its global expansion. The Maze Kraze is a total re-imagining of the classic marble run toy. By using ingenious magnetic track pieces, the Maze Kraze opens up so many play possibilities; solve puzzles, create loops to race against the clock, or make your own marble runs - on the board or on the fridge. The Shakers magnetic range launching in January reinvigorates the magnetic grains toy by adding loads of extra play value. Simply place magnetic pieces on one side and shake the board to replicate the image in iron grains in the sealed window on the other side. The two sets, Faces and Pictures, both come with six picture cards and loads of magnetic pieces for endless creations. Here’s your heads-up for the incredible new 3D Masks. The colourful card pieces slot together to make a full three-dimensional head mask or helmet.

Making your mark Eduk8 Worldwide 01434 672336 www.eduk8worldwide.com

STAN D Hall 12 C01C02

Eduk8 Worldwide is launching its new Mark Makers range at Nuremberg 2020. Mark Makers is an early writing programme that encourages every child to make their mark. Aimed at children from five months upwards, the range simplifies writing skills through making basic marks. These marks make up letters of the alphabet – as well as numbers and shapes. Four characters proudly display each specific mark through their design shape and colour – Lionel, Archie, Ziggy and Swirlo. º

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MV on the move MV Sports

0121 748 8000 www.mvsports.co.uk

STAN D Hall Stan 7 d A2 9

MV Sports returns to Nuremberg for the second time, where it will be presenting its ever-expanding own brands, uMoVe, Hedstrom, Kickmaster and Stunted. uMoVe is compelling to both children and adults alike. Featuring products that grow with the child, uMove is lightweight, high quality, and affordable. MV Sportsâ&#x20AC;&#x2122; domestic range of uMoVe tilt scooters offer fantastic bursts of colour with features ranging from a patented adaptable tilt system to LED wheels, and a clip feature for portability. These are premium specification wheeled toys but without the premium price tag. Look out for new designs: Sparkle, Sequin and Camo. Hedstrom continues to hold strong in the outdoor arena with an array of outdoor play equipment including slides, swings, trampolines and multi-play. The 3 in 1 Swing is an all-in complete swing that grows with the child, starting from six months to 10 years; the swing seat is easily converted from a toddler to child to junior seat. Hedstrom is expanding with the addition of Hedstrom Play, featuring FSC wooden sandpit and outdoor play. The sandpit and canopy includes an adjustable height and tilt canopy to keep children shaded in the summer, while the picnic table has two integrated play trays.

Geomag goes green Geomag 01189 721370 www.geomagworld.com

STAN D Hall 6 C19

Geomagworld SA presents a new revolutionary Green Range that both consumers and the planet will appreciate! Several years ago, Geomagworld began increasing the level of sustainability in its production processes by converting to the use of 100 per cent renewable energy and drastically reducing industrial waste. For 2020, it is announcing the introduction of several eco-friendly products, manufactured almost entirely from recycled materials. Plastic materials will be replaced with 100 per cent recycled plastic. Geomag has also installed a recovery plant in the waters of a large marina, which will collect plastics and micro-plastics from the waters. Included in the Green Range will be nine Geomag Classic and Panel items, available from June 2020.

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-BUFTU"EEJUJPOT New educational items, wooden toys and the latest from our award-winning Animigos

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29 Jan - 2 Feb 2020, Hall 4, Stand F95, Nuremberg, Germany JANUARY 2020

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PREVIEW

Did you know?

NUREMBERG TOY FAIR

Bandzz! come in the following themes: Ocean, Rainforest, Paris fashion, Miami Beach, New York, Princess, Fruits, Safari.

Follow the Bandzz! D STAN6

Craze 0034-61 96 79 466 anna.sanfeliu@craze.toys www.craze.toys Anyone looking for the latest trends should not miss the chance to drop by the Craze Stand. As one of the fastest-growing toy companies in the German-speaking region, the folk at Craze will showcase their portfolio of upcoming and established trend product ranges, from compounds to play sets and even bath items. Based on a rich and consistent background story, Craze’s original Galupy IP and its recently unveiled add-on, Galupy Unicorn, will be one of the many highlights on show. The on-trend series of collectables comprises 36 detailed and sugar-sweet winged horse figurines as well as matching play sets. A rich and consistent background story links the original series with its unicorn add-on. A leaflet with pedigree and lore included in every packaging sparks the desire to complete the collection for the target audience – girls aged four to 10. There are 36 sweet collection

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Hall C11

figurines overall (18 cute horses and 18 unicorns) that all live on the magical island Elfia in the mysterious archipelago of Galupia. The island of Elfia is divided into two parts by a mountain range that is impossible to surmount. The two parts are the land of Amica, where the Galupy horses live, and the land of Magonia, where the Galupy Unicorns live. Galupy play sets include Rose Tower, Butterfly House Mariposa, Café Crema, Flower House and the Palace Belle, plus Pavillon and Carriage. There are three different Gold Edition boxes to collect, which include special Galupys with goldglitter wings. The Swarovski crystals that adorn the golden crowns of the Galupy Unicorns, and the wings of some Galupys, add motivating rarity levels to the collecting experience. Popularity of this collectable horse series is likely to be boosted by the upcoming TV advertisement. Craze also hopes to take school playgrounds by storm with the original Craze Bandzz! These ultra-elastic arm and hair bands come in various, extraordinary forms – such as Dinosaurs, Unicorns, Fashion Items or Animals – and always return to their original shape. They are made of 100 per cent silicone, so they never

crack. Special effects such as glitter or glow in the dark add even more variety across the 100-plus different shapes. With six Bandzz! per foilbag and 24 foilbags per display, the collecting fun is about to begin... With an established portfolio of highquality compounds, Craze’s spot on many shelves, both at retailers and in kids’ rooms, is already guaranteed – but there is always room to expand! Recently introduced Galaxy Magic complements the product ranges with a foam-like compound that flows and melts like galaxy dust. Available in different colours and can sizes, this fleecy play experience is made to fall apart and create an endless loop of modelling fun, for both girls and boys aged five plus. Rumour has it that the Craze team had had to increase the display area to make room for all the products showcased, so make sure you pop by to see all Craze has to offer.

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Oh baby! Posh Paws

STAN D Hall Stan 6 d C3 9

01268 567317 www.poshpawsinternational.co.uk The Posh Paws stand will have a whole host of exciting new collections to see, offering even more choice for the toy retailer. From the record-breaking wildlife programmes Planet Earth and Blue Planet, this is BBC Earth. This collection has been carefully handcrafted to bring each beautiful toy animal to life, using only the finest of fabrics and featuring the iconic BBC Earth emblem. From the plains of Africa to the freezing temperatures of the Artic, there is an animal for everyone in the stunning range of soft toys. New to the BBC Earth range, meet the Babies. This adorable range of animal babies is beautifully made and perfect for imaginary play and cuddles! Another new collection to consider comes from the YouTube and TV sensation, Sunny Bunnies; the brightest of characters that spread fun and laughter wherever they go! This mischievous collection of soft, fluffy toys includes a variety of different sizes and features including small slammers that give out their infectious laugh, medium sized that giggle and wiggle, and the large bunnies that giggle and hop!

JANUARY 2020

Get a Squiggle on!

STAN D HALL 4 F95

Tobar 01603 397 105 www.tobar.co.uk Pocket money toys abound this year and Tobar is set to be at the head of the collectables craze with its new Squiggle Bandz. These multi-coloured bands can be worn as bracelets or knotted together – when they are not stretched they form a squiggly animal shape – look out for Unicorn, Llama, Flamingo, Dino, Under the Sea and Wild Animals. Available in an assorted CDU and in neon, glitter and glow in the dark, Squiggle Bandz are destined to a be a playground favourite Collect Them, Wear Them, Swap Them…. The Rainbow range is another pocket money must-have featuring rainbows on pens, rings, hairclips, snap bands and putty. Watch out for Embryonics, the new collectable fusion of alien and slime! There are six coloured eggs to collect, each with one of six named aliens in three different colours. So 18 permutations in all. The enticing packaging has a ‘heat reveal’ sticker on the front. For a more traditional and delightful pocket money offering look at the new wooden toy range. This range includes traditional push puppets, squeaky cars, pullback and go unicorn and dragon, delightful squeaky rolypolys, noisy farm animals, and puzzle blocks.

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PREVIEW

NUREMBERG TOY FAIR

Thomas turns 75! Mattel 01628 500000 www.mattel.com

STAN Hall D 1 Stan 2.2 d P15

It’s a year of special anniversaries for Mattel – Fisher-Price turns 90, Thomas & Friends turns 75, and Mattel celebrates 75 years of creating worldclass play experiences for generations of children. Barbie is flying after a bumper year celebrating her 60th Anniversary, and the brand will continue to drive momentum in 2020, by continuing its mission to show girls ‘You Can Be Anything’. Barbie will kick off an exciting Q1 with amazing new Barbie and Chelsea Sports Dolls and playsets, featuring: Football Boxing, Swimming and more. Also new is fresh diversity in the Fashionistas range, a new ‘Wellness’ product theme and an amazing new segment, Barbie Colour

Reveal, which reimagines the doll as a surprise doll that is transformed by water to show Barbie’s face, make up and outfit! The dolls come with surprise elements to unbox, with seven to discover. A doll with on-trend fashion accessories and themes is guaranteed, but each doll’s look remains a mystery. 2020 marks a key birthday for Fisher-Price, which celebrates making childhood more fun for 90 years and counting, alongside a new brand campaign ‘Let’s Be Kids’, which encourages parents to see the world as a child sees it. Fisher-Price has made it a mission to put the fun back in functional baby gear and the play back in playtime. An expansive and innovative range sees new products across the portfolio, from items suited to support baby at birth, to toys designed to entertain toddlers. New Baby Gear and Newborn, including the Twinkle & Cuddle Cloud Soother plus the Signature Style Bouncer and Infant-To-Toddler Rocker, in an on-trend new print from the new Terrazzo collection. Infant introduces

the Giant Rock-a-Stack, plus the Laugh & Learn Time to Learn Smart Watch, and Click and Learn Instant Camera. Little People, meanwhile, introduces the Babies segment, bringing nurturing play to toddlers. Thomas & Friends will celebrate its 75th anniversary in 2020 by introducing kids to the bigger world around them through dynamic new content

90th anniversary Fisher-Price is celebrating its 90th year with a new brand campaign ‘Let’s Be Kids’. 24

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Guess what… The Hot Wheels Monster Trucks tour will call at venues in Manchester, Birmingham and Glasgow, bringing the thrills of Hot Wheels Monster Trucks to life, with jumps, stunts and crashing and smashing!

and products. Thomas & Friends has never been more relevant for families and pre-schoolers. Through inclusivity, gender equality and a global outlook on life, the brand continues to resonate with children as they create friendships to explore and discover the world. Thomas will be creating break frame moments throughout the year that spotlight Thomas as the beloved British heritage brand. To celebrate Thomas’ 75th Anniversary, fans can also collect the new Limited Edition Metallic Motorised Engines and the Small Push Along 75th Anniversary Diamond Thomas. New characters will also be available in Trackmaster Push Along and Motorised Engines. Hot Wheels drives ‘Challenge Accepted’ further than ever in 2020 with the Hot Wheels City Robo Shark and introducing a variety of Track Builder packs with innovative new components and the Triple Loop kit to build, stunt and boost. New in January is a truly immersive live experience; The Hot Wheels Monster Trucks tour by Live Nation, calling at venues in Manchester,

JANUARY 2020

Birmingham and Glasgow, the tour is set to bring the thrills of Hot Wheels Monster Trucks to life, combining iconic jumps, stunts and all-inclusive epic crashing and smashing in true Hot Wheels style. Hot Wheels Monster Trucks brings new excitement to the toy range as it expands with new diecast trucks and the first-ever Hot Wheels Monster Trucks Loop Playset. The exciting world of Polly Pocket continues to expand, inspiring children that ‘Tiny is Mighty’. In 2020 it’s time for ‘tiny fun in the sun’, an all-new theme, which includes Popsicle cruise, Ladybug garden, Owl Camping and Cactus Ranch. Look out too for Large Wearable Compact Assortments; the wearable purse compacts open to reveal a fun theme (including Pineapple and Rainbow) and come with two micro dolls, eight fun features and two accessories, with a strap so that kids can carry it as a purse too. This month, Mattel launches Cloudees, a fun new collectable that lets kids discover a surprise pet in a soft cloud that they create for a

magical play experience! Just add water to the large cloud case and shake to create a cloud substance that reveals the Cloudees character and six surprises inside. Cloudees are all weather themed and will launch two different scales – core and a small pet friend – with 28 to collect in series 1 wave 1. Mattel is proud to offer a dynamic portfolio of own brands that include Scrabble, Uno, Pictionary, and Creatable World as well as partner with some of the most well-known licensed brands. In 2020 its partners include; Pixar, Universal and Nickelodeon. The Pixar range, which will incorporate Toy Story and Cars, plus the exciting Pixar classics including the much-loved Incredibles, and Monsters Inc, the range will include action figures, minis and role-play items. Minions is another new brand to Mattel for 2020, with an exciting range of action figures that will support the film release in the summer. Mattel also continues to add excitement and new toy ranges to its Jurassic World and Shimmer & Shine portfolio.

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Profile for Lema Publishing

Toys n Playthings January 2020  

Toys n Playthings January 2020