Toys n Playthings & Gifts Today Garden Centre Supplement September 2025

Editor Rhys Thomas rhys@lemapublishing.co.uk

Sales

Claire Naish Claire@tnpmedia.co.uk

Managing

Mark Naish mark@lemapublishing.co.uk

Production

Paul Naish paul@lemapublishing.co.uk

WMessage from the Editor

Rhys Thomas Garden Centre supplement editor

www.toysnplaything.media www.giftstoday.media

elcome to our summer garden centre supplement, brought to you in partnership between Toys n Playthings and Gifts Today. It’s been a strong summer for the sector thanks to a turnaround in the weather from 2024. Unlike many other retail segments, garden centre performance is often hit harder by the weather than other economic factors. And while core garden categories are soaring, the toys and gifts departments have not been left behind - a shift in trends from previous years.

Peter Burks, CEO, The Garden Centre Association notes in his column on page six that: “You would usually expect to see the sales of the non-gardening products struggle when the gardening categories are booming but what has been very interesting this year is that these other, what I call our wet weather sectors, have performed very well too.”

Good news then for the growing numbers of toy suppliers targeting garden centres as a means to expand their reach. Our cover star the Science Museum Group, gave us the inside scoop on the most recent launch in a growing licensing programme aimed at bringing its mission to inspire futures beyond the boundaries of its numerous museums. Garden centres are the perfect retail environment for the new slime range,

launched in partnership with Funtime, which comes with a unique STEM badge and some real science to back up the gloopy play pattern we are all familiar with. Learn more from Amy Harbour head of licensing and commercial partnerships at The Science Museum Group in our cover story on page eight.

Elsewhere we caught up with Laura Matheson, head of retail at St Peters Garden Centre, to learn what toys are selling well, how ranging shifts with the seasons, and why the upcoming autumn/winter season is her personal favourite (page 14). Plus Garsons’ gift and Christmas buyer, Sarah Crees, tells us where she sources new product, which toy brands are performing best, and the main differences she encounters buying for a garden centre rather than a specialist store, over on page 10.

Commotion returns for another Toy Testers, with two lucky little ones putting a number of garden centreready toys to the test on page 17. Toymaster’s Paul Reader gives us an update from this year’s brilliant May Show and the work the buying group is doing to help garden centre buyers understand the industry (page 20).

All that, plus plenty of product, insight from some of the top toy company’s supplying garden centres (and how to make the most of the generous shop floor space!), and the latest news from the garden centre sector. We will return in the spring with the latest industry news and plenty of fresh products.

Rhys Thomas, Editor rhys@lemapublishing.co.uk

welcome.

Toys and gifts grow at UK garden centres

Peter Burks, CEO, The Garden Centre Association shares some insight into why toys and children’s gifts continue to thrive in garden centres, even as good weather buoys spend across the sector’s core gardening categories

The whole garden centre industry enjoyed a wonderful start to the year, with the weather as always being the key influence. Sunny, dry and warm weather from early March ensured people got out into their gardens and as a result spent money on them. That continued throughout the three key peak gardening months of March, April and May. The continued drought though has somewhat taken the shine off the overall year-to-date performance for some centres, but at least they are not playing catch up with their sales and hoping a good Christmas will bail them out.

You would usually expect to see the sales of the nongardening products struggle when the gardening categories are booming but what has been very interesting this year is that these other, what I call our wet weather sectors, have performed very well too.

Currently Gift sales, according to the Garden Centre Association’s Barometer of Trade, which takes data from over 110 of its members, has just produced an increase of 11.07 per cent over July 2024 and the category is running up 7.96 pre cent for the year to date, Jan-July 25 v Jan-July 24. Catering is running at +6.89% year to date; Food Halls/ Farm Shops +9.01%; and clothing +10.5%, showing how well these categories have done in what can be a quiet time for them. Why are these categories doing so well this year? Is it

Garden centres are becoming the department store destination for all gift lines, no matter the age group

Peter Burks, CEO, The Garden Centre Association

just the increased footfall having a knock on effect? This could be part of the answer, but this has not often been the case in the past. I feel it has much more to do with the increase in standards seen in the range, display and merchandising, and in the quality of the fixtures and fittings, that we now see in garden centres. The improved buildings and flooring give a much better shopping experience and enable better lighting of these sections, which is critical in making gift products stand out. Nothing looks good in dull conditions. The better quality retail environments also enable higher quality and higher priced lines to be offered for sale, which do not look out of place in these improved environments.

Garden centre customers have for many years tended to be the over-

45s, who have more time and more disposable income, with the retired category enjoying regular visits to the cafes and restaurants. However, the huge increase in events at Christmas time - from circuses and ice rinks to Christmas lunches and grottoes - has brought a whole new age group of the population into the garden centre.

These people enjoy the experiences on offer, so the ice is broken regarding the garden centre becoming a regular place to visit. This has enabled, for example, gifts and cards for children’s birthday parties becoming a big theme for the gift areas of garden centres. They are becoming the department store destination for all gift lines, no matter the age group, and this is helped as they are easy to visit, free to park with multiple attractions on site. As the quality of the merchandising continues to increase I can only see this trend continuing for some time ahead.

[Box out at bottom] The GCA represent more than 200 garden centres nationwide. Through sharing information and its inspection programme, it helps members achieve high standards in customers service, plant quality and reliability. Visit www.gca.org.uk

The GCA represents more than 200 garden centres nationwide. Through sharing information and its inspection programme, it helps members achieve high standards in customer service, plant quality and reliability. Visit www.gca.org.uk

Peter Burks, CEO, The Garden Centre Association

Inspiring futures

Amy Harbour, head of licensing and commercial partnerships at The Science Museum Group, explains the ambitions behind a new licensed product programme and why they’re perfect for garden centres

What does the Science Museum mean to you?

For many of us, the mere mention conjures fond childhood memories of trips to the institution’s bestknown location on Exhibition Road in South Kensington, London. The building hosts an astonishing tribute to human ingenuity, from the discovery and earliest studies of DNA to the brave pioneers of manned space travel, and every major scientific endeavour in-between. Millions flock to the museum each year and leave feeling inspired - and that’s by design.

“ ”

The main mission for the Science Museum is to inspire futures

Amy Harbour, head of licensing and commercial partnerships, The Science Museum Group

“The main mission for the Science Museum is to inspire futures,” says Amy Harbour, head of

licensing and commercial partnerships, The Science Museum Group. “What we mean by that is really encouraging young people into science, technology, engineering, and maths (STEM).

Within our exhibitions and galleries, we highlight and bring to life some of what those scientific fields actually mean in practice: a really interesting array of careers across many, many different industries.”

The Science Museum Group encompasses a host of institutions across the UK, from the National Science and Media Museum in Bradford

to York’s National Railway Museum, which is undergoing a multi-year regeneration programme. The group is serious about reaching a broader audience in its mission to inspire, and to do that it needs to extend its reach beyond the confines of its museums.

For Amy, the natural route is a fully fledged licensing programme.

“In a commercial partnership, our licensees bring their commerciality, but just because we’re a museum and they’re a company, it doesn’t exclude the fact that our aims and objectives can be very similar and can be absolutely aligned,” explains Amy. “We tend to work with companies that are really interested in educational toys - learning in a really fun and interactive way. When you come into one of our museums, that’s exactly what we’re doing: it’s educational, but it’s

Amy Harbour

partnership with experts from across the organisation to offer a genuine learning experience akin to the museums’ many interactive exhibitions.

“Importantly, when our packaging is on the shelves, what that STEM badge does is indicate to the consumer that there is some real science here,” Amy says. “With our lighting range last year, for example, we have a lava lamp. You might think, hang on, I know what this is, it’s just a lava lamp. But our packaging explains the science behind it. You’re buying the gift, and there’s an educational element to it - that’s a very simple example of how the STEM badge elevates and brings out the science across our products.”

The latest launch from the Science Museum, in partnership with Funtime, is a range of slime. Each product in the line offers a different sensory experience, such as ASMR with Crunchy Slime, and introduces children to a new scientific principal, like colour-changing chromism. It’s an approachable path to early scientific understanding, and Amy jokes that she sounds like an expert in a whole range of fields at times simply due to her involvement in these projects.

“It’s quite brilliant, because I can appear way more knowledgeable than I am!” she says. “We know consumers will be familiar with slime, but here we’re talking about scientific principals like non-Newtonian fluid dynamics. Kids are playing with the slime - they’re pulling it apart and glooping it aboutand they’re exploring states of matter, the interplay between liquids and solids. It’s an elegant way to introduce the fun of science to children, and it works really well.”

Slime may seem like a odd pairing for garden centres, but Amy believes there’s real appetite for these sorts

“That garden centre customer is, I think, going to recognise the unique selling point of our slime over other similar products,” she explains. “The appeal of having something that they can buy for children, that is fun but also has an educational slant is really attractive.”

The Science Museum’s instant brand recognition also represents a great deal of trust for the types of consumers who are unlikely to regularly visit toy shops, often grandparents and older relatives.

“So many people have stories and fond memories of going to the Science Museum, and it doesn’t matter what generation they are. We have a really broad generational appeal that absolutely helps us on the shelf,” says Amy.

Retail presence and in-store merchandising plays a big role in the Science Museum’s product roll out. Here, the museum leans into the expertise of its licensee partners.

That garden centre customer is, I think, going to recognise the unique selling point of our slime over other similar products Amy Harbour, head of licensing and commercial partnerships, The Science Museum Group

“Funtime, our partner on the slime range, are incredible at creating point of sale and display units. Funtime leads on all of that - it’s where their expertise lies and a big part of what makes them such a valuable partner,” says Amy. “And garden centres do what they do really well; they have a brilliant understanding of their customer and what their customer is after. That’s often different to what the customer in the Science Museum gift shop wants, for example, and I am very respectful of that. We’re always up for inviting buyers down to the Science Museum for a day out and showing them more about what we do and why what makes us special can work for them, too.”

The summer’s slime launch is just the start for the Science Museum’s licensing ambitions. Though under wraps, product development is well underway on a handful of exciting new launches coming to market in early 2026.

“We’re deep in the middle of things with a number of licensee partners currently, working on some products that are really exciting and different,” says Amy. “All will become clear next spring.”

Five minutes with.. Sarah Crees, Garsons garden centres

We caught up with Garsons’ gift and Christmas buyer, Sarah Crees, to learn how she sources new product, what brands and categories are selling well, and how she merchandises in-store

Sarah, what are the main differences between buying for a garden centre versus a toy shop?

Toys is only one of the categories that I buy for, I cover quite a big mix of products. Whilst we include majority of the big brands we also try to offer brands/products you wouldn’t necessarily expect to find on the high street. We create ranges and themes from multiple brands instore; our current themes include Bluey, Peppa, Space, Bugs, Underwater and Dinosaurs. The wonderful in-store displays also play a big part in keeping things fun and interesting as well as our competitions and events.

Do you carry toys and games for all age ranges?

We offer a great mix of products for all ages, from baby and pre-school all the way up to adult puzzles and games.

What brands do you carry?

Our selection of brands is quite

We offer a great mix of products for all ages, from baby and pre-school all the way up to adult puzzles and games

” “

Sarah Crees, gift and Christmas buyer, Garsons

Families, Jellycat, Bluey, Monster Jam, Paw Patrol, Peppa Pig, Stitch, Care Bears, Orange Tree, Wow Toys, Playmobil, Top Model, Crazy Aarons, Eugy, Julia Donaldson, Clockwork Soldier, Candylab, Ty, Lanka Kade, Gibson, Play Doh, Kinetic Sand, Numberblocks, Trixie, Palm Pals and many, many more!

How do you find new products?

We are always searching for new products, so we will use all avenues available. My trade show list is quite large as I cover many product ranges, usually 12 shows: Harrogate Christmas, Top Drawer Spring, London Toy Fair, Spring Fair, Indx Home, PG Live, Exclusively, Harrogate Home & Gift, Indx Toys, Autumn Fair, Top Drawer Autumn, Indx Home. I also visit quite a few showrooms throughout the year. I’m also very lucky to have a really great mix of reps and agents.

How would you describe your toys and games merchandise mix?  Something for everyone!

Trade so far this year has been mixed due to the weather, but overall good. We are introducing new ranges and products in readiness to see what the second half of the year will bring.

What categories and products are proving popular at the moment?

In terms of brands Putty Pals, Monster Jam and Lego Botanicals, and category-wise, outdoor games, pocket money toys, and blind bags all feature in our current top sellers.

What’s next for your toys and games: are you looking at expanding into new categories?   With toys being such a fast-moving category, we are always looking at ways to improve our offering and trying to stay ahead of the trends.

Garden centre Trade talk

Daniel Petcu sales director EMEA

YuMe Toys

What products currently in your portfolio fit really well with garden centres?

We're excited to be in the garden centre channel, a setting we see as more than retail—it's a destination for families. Garden centres offer a perfect environment for YuMe’s on-trend, collectible toys inspired by today’s most iconic entertainment properties. Our portfolio includes fan-favourites like Stranger Things, Stitch, Hello Kitty and Friends, One Piece, Jujutsu Kaisen, Spy x Family, and more. These IPs resonate with a wide audience and bring fresh energy to the toy and gifting spaces in garden centres.

“

We caught up with leading toy suppliers to learn why garden centres are increasingly vital retail partners, and how to make a splash in Q4

Mark Holland national account manager Depesche UK

What products currently in your portfolio fit really well with garden centres?

I have to say due to the demographics of customers that visit the UK Garden Centres all our ranges work well, especially our creative lines under our TOPModel brand of Dress Me Up stickerbooks, activity and colouring books, our plush, stationery, bags, toys and gifts.

Why do visitors to garden centres see toy/gift product as a great opportunity to purchase?

I would say this is due to Garden Centres being a destination retailer and more relaxing environment to shop, plus buyers recognise this as a good opportunity!

” Garden centres offer a perfect environment for YuMe’s ontrend, collectible toys inspired by today’s

Do garden centre customers have a different taste and price point than other bricks and mortar retailers?

most iconic entertainment properties

YuMe Toys are priced to be accessible, with an affordable range from £4.99 to £14.99. This ensures we cater to a broad spectrum of customers—from casual browsers to dedicated collectors—without compromising on design or brand appeal. Our products perform well in varied retail environments, and we believe garden centre shoppers will respond positively to our unique offerings.

Why do visitors to garden centres see toy/gift product as a great opportunity to purchase?

Collectibles are an impulse-driven category, and that’s where YuMe excels. A family day out to the garden centre often includes browsing for gifts or small treats—and our toys offer just the right combination of surprise, fun, and fandom. They’re a compelling add-on to any visit and offer something memorable for children, teens, and kidults alike.

What do you offer Garden Centre retailers in the way of visual aids to really maximise your products in their store?

We offer bespoke POS solutions designed to stand out in non-traditional toy retail spaces like Garden Centres. These include dedicated FSDUs, shelf-ready packaging, and display units that align with seasonal themes or key brand launches. We also support with marketing assets and digital promotion to drive footfall.

Do you think the Golden Q4 season will see an early buying Christmas run from customers at garden centres?

This is a very good question; every year is different, especially as this year consumers are dealing with increasing prices - and the cost of living will play a major part in their spending decisions.

Jacqueline Taylor-Foo general manager UK and Ireland James Galt & Co, part of the Jumbo Group

What products currently in your portfolio fit really well with the garden centres that you already supply?  Falcon de Luxe, Wasgij, and Galt Craft kits and activity books

Do garden centre customers have a different taste and price point than other bricks and mortar retailers?

Demographic does dictate ranges selected. Promotional activity seems to have become more important here as well.

Why do visitors to garden centres see toy/gift product as a great opportunity to purchase?

I think it's the ease in a relaxed environment. Often people have more time, so browsing is part of the experience. It’s often a family destination as well, so the ‘be good and you can earn a reward’ can assist some of the lower priced purchases.

“

” I think it's the ease in a relaxed environment... Browsing is part of the experience

What do you offer Garden Centre retailers in the way of visual aids to really maximise your products in their store?

We offer a range of general POS, often produced by in-house teams, and spinners for activity packs. But we are always willing to talk to partners about creating great spaces and experiences in store.

Alice Smith marketing manager Smiffys

What products currently in your portfolio fit really well with the garden centres that you already supply?

Tara Strickland head of design

Santoro

What products currently in your portfolio fit really well with the garden centres that you already supply?

Our 3D pop-up greeting cards are a natural fit for garden centres! They’re intricate, eye-catching, and feel like little works of art. They’re the kind of item customers love to discover while browsing.

“

Smiffys offers a huge range of accessories for all seasons that are ideal for garden centres. Novelty headwear for Christmas, decorations and make-up for Halloween and partyware for children’s birthday celebrations to name a few! Our children’s dress-up kits are ideal toyetic products for garden centres at an affordable price point –helping to encourage role play, develop imaginations and encourage adventure.

Do you think the Golden Q4 season will see an early buying Christmas run from customers at garden centres?

Consumers are spreading costs further than ever for big events and celebrations. Christmas ranges are creeping into stores in August, giving customers the opportunity to prepare for the season months in advance. As garden centres are known for gifting, the Christmas trade is likely to spread across the whole of Q4.

Why do visitors to garden centres see toy/gift product as a great opportunity to purchase?

It’s usually because they’re in the mood to treat themselves or pick up a gift for someone special. Garden centres are a destination experience, as there’s something of interest for all the family. People wander, discover, and get inspired. Our 3D pop-ups fit right into that moment of, “ooh, this is perfect”, because they’re unique and easy to gift.

“

”

” Smiffys offers a huge range of accessories for all seasons that are ideal for garden centres. Novelty headwear for Christmas

What do you offer garden centre retailers in the way of visual aids to really maximise your products in their store?

At Smiffys, we offer themed seasonal FSDUs, helping guide customers to the product and add an element of seasonal décor to the store. As a go-to venue for home décor year round, our Halloween and Easter FSDUs will help garden centres grow their ranges.

Gary Hughes head of UK sales Rainbow Designs

What products currently in your portfolio fit really well with the garden centres that you already supply?

Our licensed plush gift collections are a natural fit for garden centres, complementing seasonal displays and creating irresistible pick-up opportunities. From springtime baby and nursery lines featuring beloved characters like Peter Rabbit, Guess How Much I Love You and Paddington, to perfect autumn finds with these brands in gifting. For 2025, we’re thrilled to be adding the colourful Mr. Men Little Miss to the line-up.

“Do you think the Golden Q4 season will see an early buying Christmas run from customers at garden centres?

For sure, and it’s something we’ve noticed more each year. Garden centres are masters at creating magical seasonal displays, which means customers start their Christmas shopping earlier there than in most other retail spaces.

Garden centres are masters at creating magical seasonal displays

activity for many shoppers, as they look to spread the cost and pick up special finds when they spot them. That said, the real momentum typically starts to build from mid-September, when seasonal displays appear and the festive atmosphere begins to build. Garden centres are perfectly placed to inspire those early purchases.

Our licensed plush gift collections are a natural fit for garden centres, complementing seasonal displays and creating irresistible pick-up opportunities

Do you think the Golden Q4 season will see an early buying Christmas run from customers at garden centres? Christmas buying in garden centres is an all-year-round

”do you offer Garden Centre retailers in the way of visual aids to really maximise your products in their store?

Impactful presentation is key to driving plush sales, and we’re committed to helping our retailers create real in-store theatre. Our visual merchandising solutions not only make our classic character ranges look irresistible but also guide shoppers through a story, encouraging them to interact, fall in love with the characters, and purchase on the spot.

Laura Matheson, head of retail

“Making our centre enjoyable for all ages is our goal”

Laura Matheson , head of retail at St Peters Garden Centre , shares best-sellers, why toys work so well at garden centres, and the unforeseen opportunities that opened up after moving away from Jellycat

Laura, what do you as a garden centre offer that high street toy retailers don’t?

Garden Centres offer a blend of shopping, play and family activities which high street toy retailers rarely match. We offer more of a unique retailing environment, focussing on experience and a wider selection of ranges.

How does that impact your role? What are the main differences between buying for a garden centre versus a toy shop?

We’ve seen a big change in the demographic of our customer in toys…. a big rise in kidult purchasing

” “

Laura Matheson, head of retail, St Peters Garden Centre

I feel the biggest differences are our ability to stock larger, more broad ranges. Garden centres tend to have large, flexible shop floors which change at different times of the year

based on seasonal periods. We focus on product seasonality with a nod to trend-led products.

How would you describe your toys and games merchandise mix?

Our toys and games mix is everything from jigsaw puzzles to plush to stationery. We change our mix depending on the time of year which has a big impact on our ranging.

What are your key categories and brands?

Our key categories at this present time are plush and stationery, both of which are doing very well for us. We carry so many brands! Lego, Ravensburger, Jellycat, Steif, Palm Pals, Legami, Top Model, Halilit and TY, just to name a few.

Do you carry toys and games for all age ranges, such as the growing kidult market?

We’ve seen a big change in the demographic of our customer in toys. In the main it’s historically been a parent/ grandparent purchase, we’ve seen a big rise in kidult purchasing. This has in the main come from trends in plush toys and quirky stationery. Our ranges have since been more focussed on these trends so we now cover a wider range of toys for teens and adults alike.

How do you find products and stay up to date with these trends?

We visit as many trade shows as we can. I feel very strongly about supporting the trade shows as its the easiest and best way for us to find new suppliers and view a plethora of

products all under one roof. I keep a close eye on what is trending via trade press magazines and also anything my daughter is currently into tends to lead me in the right direction!

And are you part of any trade associations or buying groups?

Top categories

■ Legami stationery (brilliant pick up lines)

■ Lego (a family favourite)

■ TY plush (our branded range)

■ Halilit (early years range)

■ Steiff Bears (new to us)

It’s been amazing to see how well our toy department has traded without what we thought was a key supplier

Laura Matheson, head of retail, St Peters “ ”

We are part of AIS which has a fantastic toy division called Playroom, and Prosper Garden Centre Buying Group which is a collection of like-minded, independent businesses that are leaders within our industry.

How has trading been for you over the past 12 months – and how has your toys and games offer developed?

Our toy department had a fantastic 2024 and a strong start to 2025, in the most due to Jellycat trends. We have since, like a lot of retailers, struggled with the new direction that Jellycat is going. We have not been able to access stock which is frustrating for us as retailers but also for our customers. This has shifted our focus to new suppliers and different ranges to plug those missing sales. It’s been amazing to see how well our toy department has traded without what we thought was a key supplier.

Looking to the horizon, what toys and games are you excited about for the autumn/winter season?

The autumn/winter season is my favourite! For us its all about family time which means family games and fun. We increase our toy range and expand it throughout the store. We pick ranges from Lagoon Trading, Orchard Toys, Ravensburger just to name a few. This year we have our very own Worcestershire jigsaw coming in from Gibsons which is exciting! Toys and games at Christmas is something for the whole family to enjoy.

What’s next for your business: do you have any exciting news or plans you can share?

For us as a business we’re looking to grow into the whole family experience and make us even more of a destination to spend time as a family. We’re a family run business, and for us making our centre enjoyable for all ages is our goal. Increasing our interactive play within the store is also something I would like to do in the future.

TNP TOY TESTERS TNP TOY TESTERS

Family fun time with wood and water

Toy Testers Lola and Holly have some playtime fun and try out two of the Commotion tickit bestselling range. Mums Jenny and Rachael tell us why they both like the products and what exactly it is that makes their toys so appealing

Testers

Safari Animal Layer Puzzle 0+ months – 12 pieces

Each animal piece is 15mm thick, double-sided, and designed to stand upright, making them perfect for imaginative play or stacking challenges that build coordination and balance. The wooden base tray includes laser-etched skeletons for matching with the animals, and a removable shape layer adds an extra puzzle activity.

The animals include a mix of painted, natural, and printed designs: crocodile, chameleon, gorilla, elephant, and rhinoceros and are painted with laser details; leopard and meerkat are natural with etched details; and toucan, zebra, and snake are colour printed for vibrant variety.

Jenny"You can't beat a wooden toy!"

Made from sustainable FSC-certified birch plywood.

Mum: You can’t beat a wooden toy, especially a really good one. I could see straight away when opening the box, just how lovely this animal puzzle is. It’s great quality, a really fun design and it has really nice detailing. I also like how the pieces slot into their respected places with ease. Best of all, I can see

It’s strong enough to deal with a destructive three year old. I’ve had to take a few toys back over the years and I just know I won’t have to with this.

Lola’s been doing a lot of imaginary play, problem solving, and has enjoyed learning about the animals with me. She’s been stacking them up and matching the animals into groups.

She’s also been going back to it a lot and playing with it over and over again. So for me, the play value is ten out of ten. That what counts for me.

What stands out in particular?

How chunky and well made this is, it’s also fab for little hands. I have actually seen a lot from this company before. It is clearly trusted by parents, teachers and the early years professionals as you see a lot of their products which is why I’m happy to buy their products.

I’ve purchased other well-known brands and although the jigsaw pieces were made of wood, the images were actually printed on paper and glued on. They deteriorated quite quickly the minute they came into contact with water. When Lola was younger,

Mum – Jenny Daughter – Lola (3)

I worried a lot as like all kids she loved to stick things in her mouth. As a parent you have to think about these things and the quality of the toy.

Would you purchase from Commotion's tickit range again?

Certainly. I already do as it’s a brand I trust. This particular puzzle set would also make a brilliant christening or birthday pressie for kids of other parents I know. There’s a lot of these kinds of puzzles out there but this I think stands out. It’s a gorgeous puzzle toy that would be a big hit for any toddler, not just for the fun element but it’s a really educational toy.

SiliSoft Animal Squirters 0+ months – 4 pieces in a set

The tickit Silisoft Animal Squirters are a set of four soft silicone animals each with a variety of animals and colourways. These are for bathtime and playtime. Each one is crafted from safe food-grade silicone. They squirt water and can also be twisted to pop open and be filled with dried pulses. Children can swap the tops and bottoms.

Testers

Mum – Rachael

Daughter – Holly (1)

Rachael "Theyfeel soyummyto hold"

This is the third toy I’ve had from tickit, and I’m just as impressed as with the first two. I like how the four animals come apart and you can mix and match the tops and bottoms for fun. As Holly gets older I can see that more imaginative play can be incorporated. I love also the idea of putting different things in them to make more sounds and smells. Each one squirts water easily and they don’t take much effort to squeeze. Some also rattle when shaken and Holly thought it was a hoot to do that. A lot. This also adds an extra bit of sensory play. They’re lightweight, float well and are the right size for babies and toddlers to handle without help. She likes to put them in her mouth and I can see she finds them soothing on her gums.

What does Holly think?

Overall, Holly is pretty obsessed with them and I think the soft silicone is perfect for her to squeeze because they squirt the water brilliantly. What I liked most though, is how easy they are to clean. Unlike traditional rubber bath toys that can get mouldy inside, these dry out completely and stay hygienic.

Mum: These feel a lot safer and nicer than most plastic squirters. Aren’t they beautiful! Holly can grab these easily. She likes the feel of them and I can see they are great. They feel so yummy to hold. They look a bit more stylish too.

They are good fun to squish and the water-squirting and sensory shaker features really kept her entertained.

It’s been great on a hot day like today and of course these are also going to be good at bath time. The textures are gentle and safe, and the earthy tones are a nice touch compared to the usual overly bright bath toys.

The colours are muted, not garish plasticky colours like some bath toys. They’re also the perfect size – not too big and not too small. The pig is definitely the favourite in our house!

Would you recommend them to friends?

They are great value for money and I think will hold up well after months of daily use. I would definitely recommend them to any parent looking for safe, fun bath toys that actually stay clean!

The big plus for me is that the textures are gentle and safe, and the earthy tones are a nice touch compared to the usual overly bright bath toys you typically see.

British Garden Centres names Amy Stubbs MD

Amy Stubbs has been named managing director of British Garden Centres (BGC), and will run the chain alongside her father Charles Stubbs, who founded the business, and other family members.

Amy grew up actively involved in the UK’s largest family-run garden centre group, and has worked there full-time for eight years in a variety of roles, from buying to store management. In her new position she will work with the senior leadership team to develop the long-term vision, strengthen operations and champion innovation across all areas of the business.

“It’s a real privilege to take on the managing director role in the business that’s been such a big part of my life,” she said. “I look forward to working alongside Charles, Robert and Phillippa and our fantastic teams across the UK to keep building on our family’s vision.”

It’s a real privilege to take on the managing director role in the business that’s been such a big part of my life

Amy Stubbs md, BGC

Amy also serves on the Horticultural Trades Association (HTA) Council and is also co-chair of the East region for the Garden Centre Association (GCA).

Charles added: “We are thrilled to announce Amy as managing director. Her passion, energy and professionalism will help carry British Garden Centres into the future as the next generation.”

BGC marked its 35th anniversary this year, expanding with the acquisition of seven Dobbies locations and Haye Garden World at the start of 2025.

Season of success at Garsons

Garsons has been recognised with nine accolades for its branches across the South, as part of the Garden Centre Association’s Regional Awards 2025.

The awards haul includes three first place titles in the food hall, indoor living and outdoor living categories for Garsons Tichfiled in Hampshire. The centre was a runner up for the overall Garden Centre of the Year 2025, and took bronze for the GIMA award and customer service award.

Garsons in Esher, Surrey also took second place in the food hall category, third in Garden Centre of the Year 2025 and third in the GIMa category.

Clare James, Parsons Director, said:

“We are so proud of this acknowledgement of each of our team’s hard work. Each year, we get together and evaluate what we do, write new action lists and implement new ideas to innovate and excite our customers each time they visit.”

The GCA inspects 217 garden centres across the country, which are split into destination, garden centre, and local garden centre.

Growth for Blue Diamond

Blue Diamond has welcomed a number of new garden centres to the group. Busy Bee Garden Centre, the largest in the Isle of Wight, will join the group from September. It was founded in 1987 and has been familyrun ever since, employing around 60 staff.

Blue Diamond has also acquired Barton Grange, near Preston. Founded in 1963, it is an award-winning business operated by the Topping family. As part of the deal, both the garden centre and wholesale nursery divisions of the business will be brought under the Blue Diamond umbrella.

“The addition of Barton Grange to our group represents a perfect synergy of shared values and vision,” said Blue Diamond MD Alan Roper. “We are incredibly impressed by the dedication and professionalism of the team and are excited about the future as we continue to build on the success they’ve achieved.”

Hillier’s green drive bears fruit

Hilier is enjoying the fruits of its labour after investing in a multiyear sustainability programme. The garden centre operator reduced CO2 emissions by 11.6 per cent in 2022, and decreased overall water use by half by implementing several water conservation initatives, saving £30,000 in associated costs. Hillier partnered with Planet Mark on the project.

“We wanted to work with Planet Mark amongst others because they were very dynamic – it was not a tick box exercise or approach to sustainability,” said George Hillier, CEO, Hillier.

The programme has helped deliver a more sustainable business, as well as as drive savings. From switching to clean energy to implementing reusable trolley jackets and permeable tarmac, the group has achieved cost savings and an increased brand presence alongside a reduction in its carbon footprint.

“When you get that golden combination of good business sense, plus it reduces your carbon emissions, then you’re really onto a winner.”

Seasonal Gem Trees

Trees for all seasons in a 12 piece puzzle

SiliSoft Animal Squirters

Whizz Bike

Safari Animal Layer Puzzle

Toymastering the art of retail

Claire Naish of TnP caught up with Toymaster commercial director, Paul Reader , to discuss Toymaster Membership and more

Let’s go back in time for a moment: tell us about how you came to be at Toymaster?

I started out and cut my teeth with Beatties of London – a models and hobby, toys and games specialist. I was there at the grassroots and helped build the business to over 70 stores before moving on to ELC, a short-term venture that lasted less than a year; I was simply not cut out for the blue chip corporate life. I then moved swiftly to Hamleys in Regent Street.

I loved Hamleys – it was the best job in the industry at the time. I was there for four years and very much enjoyed every minute, working with suppliers and brands to deliver the ultimate in-store theatre and to fully appreciate the power of visual merchandising, working with suppliers and brands to help build real partnerships.

I left Hamleys as the calling to work with Toymaster and the independents was something that just resonated with me. All my learnings and knowledge gained could now be put to good use to help and support independent retailers. It was also no secret that the commute to Northampton

“

Toymaster as a group recognises the role that the garden centres play in the toys, games and recreational business. They really are a destination for families, grandparents and gift givers, and they have a very targeted mix of products that suits their typical consumer profile of the toy/gift industry, and it really is a day out for some!

from Milton Keynes was far greater than Milton Keynes to Regent Street, giving back the most precious gift of family time.

My original plan was to be here for two or three years because, at heart, I was a buyer and that’s what I did best - or so I thought! But over time I came to really appreciate the tremendous efforts it takes to run your own business and I really wanted to help. It became a ‘mission’ of mine to help independents survive and thrive. So here I am 25 years later, still enjoying the challenge…. That’s my story.

Tell us about the success of this year’s Toymaster May show in Harrogate

We had more visitors than ever, and we also saw an increase in non-members visiting. This gives us a real opportunity to showcase the true strength of Toymaster and the independent sector.

Interestingly, we also saw more Associated Independent

Stores (AIS) members than we’ve had in the past. We always endeavour to set ourselves the highest of standards. How can we ask members to up their game If we’re not doing it? The reality is once you set those standards, you must see if you can raise the bar further.

Can you tell me why Independents love TIMS?

Ah TIMS! The “Toymaster Information Management System”. This is simply the best asset in our toolbox of business boosting tricks. TIMS handles all the invoices. It’s a one-stop facility, a secure site where you can track all your invoices and payments, Imagine multiple suppliers – one payment is arguably the very best tool at a retailer’s disposal.

working with Garden Centres

How can independent garden centres benefit from Toymaster Membership?

Toymaster as a group recognises the role that the garden centres play in the toys, games and recreational business. They really are a destination for families, grandparents and gift givers, and they have a very targeted mix of products that suits their typical consumer profile of the toy/gift industry, and it really is a day out for some!

We look forward to welcoming all independent bricks and mortar retailers to the May show in 2026 and you never know, we could very soon be welcoming you to the Toymaster Family.

Mischievous question, Paul, what is the number one reason why an independent wouldn’t become a member?

Great question! I spent a lot of my time at the May show talking to independent toy retailers. They’re running a business, and they simply want to understand what we have to offer: can we help and support them to compete in the current market?

We do need time to highlight to retailers the numerous benefits.

It’s difficult to simply email people and say: “Look at the benefits of joining the group.”

We

Our message to any Independent bricks and mortar retailer that may consider membership is that TIMS saves you time and money, and that it gives you the opportunity to focus on all the important areas of your business.

We identified four major categories that Toymaster could help and support - toys, gifts, adult creative and books, all requiring a different approach and space allocation. It’s about getting the right balance.

had more visitors than ever, and we also saw an increase in non-members visiting. This gives us a real opportunity to showcase the true strength of Toymaster and the

independent sector “ ”

You sometimes need time to talk face–to–face and explain in more detail.

We don’t have a magic wand, we can’t guarantee you will get a better allocation of Pokémon (for example) or obtain a Lego account the next day; however, there’s a better chance if you’re part of the Toymaster group. Collectively we all have a bigger voice, it gives us the opportunity to talk to suppliers and discuss issues, and together we can improve our offer - independent promotions and exclusives for one!

So, to answer the question: there isn’t one. What may be a challenge for some is the fee structure vs turnover, for example: if your turnover is less than £150,000 per annum then the fees as a percentage of your purchases may not make sense. We want it to work for both parties. Even if a retailer chooses not to join the group, they are always welcome to the Toymaster May show and we would be happy to give any help or guidance. A thriving independent toy retailer is good for everyone.

Independents all face the same challenges that the nationals do. But they don’t have that level of resource. Majors have a team of people looking after several different parts of the business, but independents don’t have that luxury. With Independents it’s the same guy that’s taking in the goods, checking the rota, ensuring the maintenance is taken care of before they even get close to the buying and ranging function.

They’ve got all that and more to do and that is what I find most admirable. So that’s why we are here to help. Using our knowledge and expertise at Toymaster gives them the tools to support those challenging business needs. They have in us a business partner who understands what they want.

We’re certainly not here to tell them how to run their business but we can help and advise them on how to improve the things, if that’s what they want. If a retailer wishes to improve what they do then our menu of tools and options would be available to them. We collectively have a wealth of knowledge that we would be happy to share.

It is also important to know what suppliers they use, because a garden centre customer is very different to a high street customer. So, we identify what types of ranges really work with garden centres, understanding their needs so that we can liaise with our supplier for the right product mix.

Garden centres are generally exceptional at visual merchandising and getting consumers to come and look at the display they have created. They set a high standard when it comes to presentation, however this can vary from branch to branch and it is a challenge we all face, making your branch or even store an enjoyable shopping experience is so important for consumer retention.

How does it work and how do they get set up as a Toymaster member?

There is a fee structure to become a member. There are certain criteria, which means not every retailer will be successful. As I stated earlier, we want both parties to be comfortable with each other’s business model.

There are many reasons why you should consider being part of the Toymaster family. If you would like more information on how to contact Toymaster and the team, please email me at paul.reader@toymaster.co.uk or Kirstine Weston at kirstine. weston@toymaster.co.uk and we will be happy to answer any questions.

GARDEN CENTRE

Toys shine this summer

Contrary to conventional wisdom, toys and gifts continue to perform even as good weather gives the garden centre sector’s core business a boost. We learn why suppliers are targeting the sector, what works well for buyers and more

It’s been the best summer in years for garden centres up and down the country. Last year’s washout saw sales of plants and gardening tools dip, though toys, gifts and other non-core business helped offset the decline. As such, these non-core categories, those that the Garden Centre Association head Peter Burks calls “wet weather sectors”, are growing in importance for the centres’ buyers. Good weather this year has spurred sales but, unlike previous trends might suggest, that hasn’t impacted the performance of toys and gifts.

“You would usually expect to see the sales of the nongardening products struggle when the gardening categories are booming,” says Peter. “But what has been very interesting this year is

that these other, what I call our wet weather sectors, have performed very well too.”

Depesche

We see garden centres as an integral part of our business

” “

Jacqueline Taylor-

Foo, GM UK and Ireland, Galt Toys, part of the Jumbo Group

Garden centres have become crucial retail targets for the toy trade, and for good reason. They offer a unique retail destination for consumers and opportunity for suppliers, with ample space for experiential in-store displays, the ability to reach customers who are unlikely to be regular toy shop visitors, and the ephemeral, relaxing ‘vibe’ they create.

“We see garden centres as an integral part of our business and really value and appreciate the business from every account,” says Jacqueline Taylor-Foo, general manager UK and Ireland, Galt Toys, part of the Jumbo Group.

shopping, toys and gifts become a natural, impulse purchase.”

The company’s selection of wholesome craft ranges for kids, alongside adult jigsaw puzzles such as those from Wasgij and Falcon de Luxe, make them a winner with the whole family.

Mark Holland, national account manager for Depesche UK agrees:

“We find our brands and ranges sell equally well within the garden centre sector; maybe this is down to location and being a destination retailer for most of consumers.”

Part shop, part day out, garden centres have “evolved into the new department store” says Gary Hughes, head of UK sales, Rainbow Designs. “They’re no longer just about buying plants; they now offer a complete day out,” he adds. “Visitors come for the experience, and part of that is discovering unique, thoughtful gifts they won’t find on every high street. With time to browse and an atmosphere that encourages relaxed

So what product categories work particularly well? Laura Matheson, head of retail at St Peters Garden Centre, says plush and stationery are best sellers, though the flexibility of the centre’s shop floor allows for seasonal theming and a

Commotion

Lesser & Pavey

“nod” to trend-led lines.

Collectibles and pocket money lines, with their keen pricing, brand visibility and pester-power, work well in this regard, and are increasingly as likely to be found at garden centres as they are at your local independent specialist. As a result, more and more companies are targeting the sector to reach families where they choose to spend time.

“We’re seeing a shift in the toy market, with kidult and collectible categories thriving,” says Daniel Petcu, sales director EMEA, YuMe Toys. “YuMe is at the forefront of this transformation, offering premium collectibles that speak to multiple generations. Our focus is to expand across both established and emerging retail channels—garden centres included—bringing the excitement of fandom and storytelling to every shelf.”

Santoro’s award-winning 3D Pop-Up collection is also performing well. “Garden centre customers tend to appreciate craftsmanship and detail, and they’re happy to pay a little extra for something unique,” says Tara Strickland, head of design, Santoro. “Many of our designs feature nature, florals, and other whimsical scenes (like dogs bathing in a clawfoot bathtub), which sit beautifully alongside the seasonal themes garden centres already showcase.”

Looking ahead to Q4, the runway to Christmas that continues to lengthen each year, Christmas may come early to garden centres,

where seasonality is key.

“Trends suggest Christmas shopping may happen later in Q4 this year, but we’re prepared for all scenarios,” says Daniel. “YuMe is known for being agile and responsive—we can support early demand just as effectively as we can adapt to last-minute retail spikes. Our collectible range makes ideal stocking fillers and seasonal gifts, so we’re ready to

Garden centre customers tend to appreciate craftsmanship and detail, and they’re happy to pay a little extra for something unique

“ ”

Tara

Strickland, head of Santoro

move with the market.”

Jaqueline Taylor-Foo of Galt Toys, part of the Jumbo Group agrees: “Xmas ranges do seem to hit the shop floor earlier. Last year sales everywhere felt like they came very late. Stocking fillers may be purchased here and kept for the big day.”

Making a splash at these key times of year is vital says Tara: “Our pop-ups are showpieces in themselves, but we also provide point-of-sale stands that display them in a way that really draws the eye. The designs work beautifully in themed groupings - for example, showcasing all the Christmas styles together, or placing all of our botanical styles together for a real eyecatcher. We’re always happy to share ideas to help retailers create high-impact displays.”

Ask the buyer

Sara Morton, gift buyer, The Royal Horticultural Society (five locations), shares what sells and where she discovers new product.

Sara, what you offer that high street toy retailers don’t?   We support manufacturers who develop sustainable solutions whether the products are made using recycled materials or FSC certified wood.  We are moving away from more obvious plastic products and encouraging children to explore the world around them with exploratory toys such as pocket microscopes and outdoor kits.

How do you find new products?  I usually source through trade shows, the main one being the Toy Fair at Kensington Olympia. Being the biggest Toy Fair in the country, there are so many amazing products under one roof. It really is a key place to discover innovative products and new trends.

What’s next for your toys and games - are you looking at expanding into new categories?

Pocket money and plush toys are very good sellers and really attract our visitors to our toy department following their time in the gardens. We are looking to expand our offer to include baby toys which is an area that we haven’t yet fully explored but will hopefully be successful for us.

Rubies

RHS Toy Department

GARDEN CENTRE

The rise of Positive Potato

PMS INTERNATIONAL

sales@pmsplc.com

www.pmsplc.com

Positive Potato, in partnership with PMS International, has firmly established itself as one of the 2025 standout success stories in character licensing. Launched with creativity and purpose, the brand has captivated both consumers and retailers with its heartwarming designs and positive messages.

From an online sensation to a retail favourite, Positive Potato is rapidly becoming a key player in the industry.

Founded by Bex, the creative mind behind HookedByBex, Positive Potato made its debut in July 2022. The brand’s unique characters, paired with affirmations of kindness and positivity, quickly resonated with consumers, making it an instant hit. Its appeal lies not just in its playful, quirky design, but in its timely message that speaks to today’s cultural climate.

This combination of charm and relevance has turned Positive Potato into a beloved brand for all ages, with a growing fan base eager to spread positivity.

For PMS International, known for identifying and nurturing emerging trends, the partnership with Positive Potato was a natural step. A leader in licensing partnerships, PMS’s

Looking ahead...

expertise in transforming innovative ideas into retail successes has been key to the brand’s evolution. What began as an online phenomenon has expanded into major retail partnerships, including Hobbycraft, the UK’s largest arts and crafts retailer. This transition from digital success to physical retail presence underscores the brand’s potential for continued growth and success.

At the heart of Positive Potato’s success is its diverse range of high-quality products, designed with attention to detail. From plush dolls and tote bags to keychains, mini figures, and stationery, the brand offers a variety of items that cater to different tastes and needs. Each product is crafted with care, carrying a unique affirmation that provides a sense of joy and encouragement.

Whether consumers are seeking a cuddly gift or a fun accessory, Positive Potato delivers on both fronts, making it a perfect fit for retailers looking to add fresh, uplifting products to their shelves.

including Steve the Potato, Awesome Avo, and Fine-Apple, offer humour and heartfelt affirmations that resonate with people from all walks of life. This universal appeal makes Positive Potato an easy sell in various retail environments, whether in toy sections, gift aisles, or wellness departments. Its broad reach is particularly strong among “kidults” and millennials, who seek playful and meaningful gifts.

...the future of Positive Potato is bright, with PMS International committed to continuing its partnership and introducing even more innovative products. Retailers can expect a growing range of items that will appeal to both new and returning customers, ensuring the brand remains a beloved fixture in the character licensing world. Offering a mix of charm, positivity, and high-quality craftsmanship, Positive Potato provides retailers a unique opportunity to diversify their product offerings while embracing a brand that stands for joy and inspiration. With its broad demographic appeal and solid foundation, Positive Potato is poised for continued success in the years to come.

Retailers can also take advantage of the brand’s wide appeal. Positive Potato connects with a broad demographic, from children to adults, and taps into the growing demand for inclusive products that bring joy and positivity. The characters,

The brand’s potential for growth is clear, with PMS International already planning new product lines to build on its success. Upcoming limited-edition releases will drive seasonal excitement and create a sense of urgency for consumers. In addition, themed collections tailored to key moments and lifestyles will keep the brand fresh and relevant. These initiatives present exciting opportunities for retailers to generate buzz and attract new customers.

Positive Potato also stands out for its thoughtful packaging. Designed to evoke the charm of a farmer’s market, the packaging creates a unique farm-toshelf experience. The rustic crate design, complemented by the uplifting graphic on the backing cards and swing tags, elevates the product presentation and adds an extra layer of appeal on the shelf. This attention to detail helps the brand stand out in a crowded market, making it a memorable choice for consumers.

A true fan favourite

YuMe Toys

www.yumetoys.com

As the toy market gears up for its busiest period, YuMe Toys enters the season with a focused, well-curated product line. Known for its international reach and strong ties to beloved franchises, the company is building on proven successes — delivering fresh content through its most popular formats.

With teams in the UK, USA, and Asia, and growing traction across Europe, YuMe continues to connect with key fan communities, offering products that blend distinctive design, character appeal, and collectability. This autumn, and looking ahead to Christmas, the company is concentrating on a refined mix of licences and formats that reflect fan demand across age groups and regions.

At the forefront is a new wave of YuMe’s own Hero Box novelties, featuring characters from Stitch, Harry Potter, Jujutsu Kaisen, and Toy Story. These stylised mini figures are compact, collectible, and designed with both surprise and display in mind. With strong character recognition and attention to detail, they’re ideal for gifting or collecting — and the latest line offers enough variety to appeal to a wide audience.

The line-up spans YuMe’s broader portfolio, including Pocket Hero and Bobble Head formats, each adding a

dose of playful energy. New Squishy figures introduce a tactile twist on key characters, while the DZNR plush range brings a softer, more design-led interpretation to the mix. Together, the range offers a diversity of price points and formats, ensuring there’s something for every fan.

The DZNR line continues to build momentum, recognised for its bold, graphic aesthetic. Following the successful spring debut of Luffy, autumn sees the arrival of Nami and Zoro from One Piece. These new plush figures maintain the line’s striking visual identity, with textured fabrics, thematic prints, and display-friendly packaging. Instantly recognisable, they offer a fresh take on fan-favourite characters — suited as much to collectors’ shelves as to play.

By focusing in on core entertainment properties, strengthening key formats, and expanding where it matters, YuMe is entering the season with clear intent. The Autumn range is compact, considered, and aligned with what fans are looking for. This isn’t about volume — it’s about precision.

As retailers prepare for the final quarter, YuMe is ready with a line-up that’s well-crafted, well-positioned, and built around the stories that resonate most.

Wonderful floral delights

LESSER AND PAVEY

01322 279225

www.leonardo.co.uk

Lesser and Pavey introduces a brand-new range for younger members of the consumer market as well as enticing mums and grandparents to get involved in building floral delights.

Mini Bricks is the name, floral colour and nature is the theme, presented in colourful gift boxes depicting the item when built with step-by-step instructions inside on how to make a perfect static floral ornament.

There are three ranges, garden insects depict, when built, six floral designs aimed at the younger builder features a flower in a pot with an accompanying fun bug.  The second range of six pieces is to entice grandparents and mums to get involved in building the bricks to make a floral gift to enhance the home – flowerpot and floral arrangement with 6 themes.  The third range is, once built, captured in a dome to ensure the small bricks stay in place of the floral display.

Bright colours, fun for all ages, this is a must for any retailer serving the six years and over age group.

Sensationally seasonal SMIFFYS

sales@smiffys.com  www.smiffystrade.com

Following on from Smiffys Halloween FSDU offering, the company is launching an Easter FSDU package for 2026 in collaboration with Rubies. This springtime offering will feature easyto-wear accessories, fun DIY sets and Easter dress-up kits sat within a themed unit featuring modern, muted pastel tones that will be at home amongst your toy and gift product ranges. As we head into Q4 and thoughts turn to Christmas, Smiffys is introducing a new range of The Grinch costumes and accessories. The debut licensed range from Smiffys and Dr Seuss features costumes for adults and kids, and fun accessories such as The Grinch Santa hat with attached green beard. The perfect pick-up purchase for Christmas jumper days, festive parties and school events.

Smiffys range of dress-up kits complement garden centre product ranges perfectly. Let their imaginations fly with these toyetic accessory kits. With styles such as fairies, princesses and unicorns, these kits include tutus, wands, wings and other embellished accessories that make a perfect addition to any dressing up box.

Go wild!

BIGJIGS TOYS

01303 212691 | help@bigjigstoys.co.uk | bigjigstoys.co.uk

Get ready for a stampede of fun with the Bigjigs Toys Animal Shut The Box Game, a timeless strategy game with an adorable twist.

Designed with children in mind, this beautifully crafted wooden game features colourful animal designs instead of numbers to keep kids amused. Simply spin the dial and race your opponent to flip down all the animals on your side. As you take it in turns to spin the dial, the aim is to land on all eight of the animals. The first to flip down all of their animals is the champion!

The compact box is made from high-quality, sustainably sourced wood, and is ideal for storage and on-the-go fun. Whether you want to keep the kids entertained on a rainy day or need something to do on holiday, the Animal Shut The Box is the

Perfect for kids aged three and above, those cheeky monkeys will be howling with laughter trying to shut all the little boxes. Animal Shut The Box offers more than just fun. This traditional game encourages wildlife learning as they learn the names of the animals and boosts their early maths confidence as they count how many of the creature cards they’ve flipped down.

Kids can also develop their strategic and fine motor skills by spinning the dial and shutting the boxes. Children will practise turntaking, improve their concentration, and learn the joys of friendly competition, making it a fantastic choice for a family game night.

Add a touch of sparkle

Craft Buddy

trade@craftbuddyltd.co.uk

www.craftbuddyltd.co.uk

Arts and crafts, particularly Craft Buddy’s Crystal Art ranges, are a natural complement to garden centres seeking to expand their gift, homeware and seasonal collections.

Craft Buddy’s autumn-winter and Christmas collection presents a breadth of Crystal Art kits that align perfectly with garden centre ranges, combining engaging, hands-on creativity with results that are as beautiful to display as they are enjoyable to make.

and stand.

For Christmas 2025, the Crystal Art Disney Magnetic Advent Calendar is an innovative offering. Beautifully designed, reusable year after year, and featuring daily creative reveals of 24 Disney and Pixar characters, it combines the magic of Disney with the joy of crafting and can bring adults and children together over the weeks of festive planning.

Craft Buddy is also launching a new Crystal Art Friendship Bracelet Set, pairing creative crafting with emotional connection. These twin-character sets celebrate iconic duos of Stitch & Angel and Elsa & Anna. The awardwinning Disney Crystal Art 2-in-1 Pin Badges celebrate 15 Disney-Pixar characters in an exciting new product concept. Combining creativity with style, fans craft dazzling 6cm pin badges that can either be worn or displayed as part of a collection. Each badge comes in a mystery blind bag with crystals, pick-up pen

Celebrate everyone’s favourite Christmas rascal with Craft Buddy’s new festive Crystal Art Grinch Collection featuring a classic Buddie Kit, an XL Buddie Kit, and a 3D Sparkling Scene Kit. Completing the line-up is a Merry Grinchmas Card plus How the Grinch Stole Christmas Scroll Kit.

The new Crystal Art Wildlife Buddies range features 20 animals from five key habitats –Safari, Jungle, Ocean, Down Under and Misunderstood. Each wooden Crystal Art kit comes with a matching collectible fun and fact-filled EduCard, making them a screenfree ‘make, learn and collect’ activity that engages and entertains. With their accessible price point,

Crystal Art ranges aren’t just perfect for Christmas. Year-round favourites include the Harry Potter Crystal Art Sticker Album Starter Pack is a magical 20page album featuring iconic locations from the enchanting world of Hogwarts, including the Sorting Hat ceremony through to thrilling Quidditch matches, and 102 stickers to collect and craft.

The album starter pack includes two blind bags, each holding three stickers. Additional blind bags are available, allowing fans to complete their collections.

This season also sees the

return of the Crystal Art Hanging Buddies, an established festive favourite among crafters. The line-up includes six new characters including a Frosty Penguin, Gingerbread Man, Highland Cow, Merry Reindeer, Jolly Robin and Christmas Cat. Designed to either stand or be hung, Back for winter 2025 are the bestselling Crystal Art Mega Activity Sets with new Care Bears and Frozen editions to complete multiple creative activities. Both are perfect for gifting and adding long-term sparkle to fans of these popular IPs.

Popular with established crafters, the annual sell-out Christmas “Best of British” boxed set of eight cards features much-loved and iconic British icons. In addition, the popular Crystal Art card ranges span garden flowers, British fauna and flora and other wellloved animals. Combining the satisfaction of crafting with the personal touch of a handmade greeting, they are proven bestsellers and a perfect addition to any garden centre’s card selection.

The children’s Crystal Art Secret Diaries with a Crystal Art front cover, 48-pages plus a lock and two keys, Craft Buddy’s stationery range offers affordable and unique products for all ages and sit perfectly alongside seasonal and gifting displays.

Why Craft Buddy works in garden centres

With products that inspire creativity, span multiple age groups, and work at a range of price points, Craft Buddy offers garden centres the opportunity to expand gifting alongside crafting categories. Its lines appeal to the same shoppers who value creativity and shared experiences – making them a natural fit.

Fact!

Paladone offers over 1,000 officially licensed products across more than 60 countries, from games, lighting and drinkware to homeware and seasonal gifts.

Spooky season

RUBIES

customerservices@rubiesuk.com | www.rubiesuk.com

Following Summerween, September sees the rapid approach of the main event in October! When a fun-filled summer holiday comes to an end, we are expecting consumers thoughts to turn to the spooky season, which in 2025 falls on a Friday! It’s a huge retail and marketing event for dress-up, which is why two industry giants, Rubies and Smiffys, are launching a combined Halloweekend campaign. As a leading provider of dress-up, and an unrivalled destination for Halloween must-haves, both companies invite retailers to explore iconic and trendsetting ensembles in preparation for exciting Halloween opportunities. As the spirited festivities draw near, Rubies unveils an array of Netflix-inspired costumes that promise to captivate audiences and leave a lasting impression. Embark on an adventure with the fearless Monkey D. Luffy Costume from One Piece, a fitting outfit that embodies the charm and courage of a legendary pirate. Off the back of season three of the hit series Squid Game, Rubies is launching an exclusive collection of costumes. From the authoritative Guard Costume to the enigmatic Front Man Deluxe Costume and the compelling Player 456 Deluxe Costume, the games continue even after the popular series has its finale…

Bright sparks

PALADONE

www.paladone.com info@paladone.com

Paladone’s LED Neon Bulb Lamp collection offers retailers a distinctive product that blends pop culture with shelf appeal. The range features globally popular brands including Disney, Marvel, Minecraft, and PlayStation, each a proven sales driver in the gift and lifestyle sector. Disney has been going strong for over 100 years, and the Mickey LED Neon Lamp is a perfect way to celebrate the timeless charm of the world’s most successful entertainment brand. The playful Love design uses Mickey’s silhouette as the O, capturing everything fans adore about the world’s most famous mouse. For a more modern twist, the Stitch lamp brings the cheeky blue alien to life.

For Marvel fans, The Avengers Lamp, with its striking ‘A’ logo, is perfectly timed after the release of the highly praised Fantastic Four: First Steps film, as well as in the build-up to Avengers: Doomsday and Avengers: Secret Wars, both highly anticipated cinematic events in Phase 6 of the Marvel Cinematic Universe.

When it comes to profitable gaming brands, Minecraft and PlayStation need no introduction. Both licences have broad, cross-generational appeal, making the Minecraft and PlayStation LED Neon Bulb Lamps perfect for both planned purchases and spontaneous, impulse buys.

Each lamp features a removable clear glass bulb with a vibrant LED neonstyle filament, mounted on a sleek white cylindrical ceramic base. Retailers can also benefit from their tailored CDU solutions, including impactful instore theatre, striking displays, licensor-approved online assets, and bespoke packaging. Interactive motion-activated display units and a full suite of digital and physical POS materials are also available.

but maybe not the end.

The realm of Stranger Things comes alive with Rubies’ striking costumes, including the iconic Eleven Dress Adult and the terrifying Demogorgon Deluxe Adult Costume. As fans eagerly await the final season, these costumes offer a gateway to immerse oneself in the supernatural world of Hawkins, Indiana. Looking beyond the screen, Rubies introduces the Halloween 2025 Collection, featuring playful and spooky costumes that will enchant and delight. From the vibrant Pop Art Mummy to the spirited Adult Zombie Cheerleader and the athletic Zombie American Football Player, each costume promises a unique twist on classic Halloween themes. Embrace the undead with the Zombie Rottenaldo, Zombie Rotter Federer, and Zombie Burger Worker ensembles, or soar into mythical realms with a

Rainbow Designs brings the magic of childhood favourites to life with a beautifully curated range of soft toys and gifts, perfectly suited to the vibrant retail environment of garden centres. With adored characters like Peter Rabbit, Paddington, The Very Hungry Caterpillar, Disney Winnie the Pooh, as well as the new Mr. Men Little Miss range, Happy Yappers and Birdies collectable series, Rainbow offers heartwarming gift ideas that appeal across generations.

At the heart of Rainbow’s portfolio is the adored Peter Rabbit, Beatrix Potter’s classic character.

Peter Rabbit and his sister Flopsy Bunny, are as popular as ever, and Rainbow soft toys and nursery gifts remain a consistent top-seller in garden centre settings. From adorably crafted soft toys, comforters and nursery essentials to beautiful wooden toys and keepsake gifts, ideal for baby showers and birthdays, Peter Rabbit adds a touch of charm and heritage to any retail display.

duffle coat from the best-selling Classic Paddington range, the educational and entertaining Tea Set from The Adventures of Paddington range, or the adorable new refreshed lines of the Paddington for Baby collection, this much-loved bear from deepest, darkest Peru continues to win hearts. The Paddington ranges from Rainbow are right at home in garden centre gift areas, bringing warmth and nostalgia to seasonal gifting. The delightful Birdies collection is a must-have for the garden centre retail space. This collectible pick up line is a joyful series of super cuddly birds that captures the interest of little ones with their bright colours and cheerful tweets. There are seven different coloured Birdies to choose from, all displayed on a fun, eyecatching, free-standing tree-shaped display. Joining the flock this autumn is Rainbow’s new series of Happy Yappers Slap Bracelets, a fun and entertaining range of six colourful plush Birds, that includes a Tucan, Flamingo, Parrots, a Cockatoo, and a Oriole. They perch on the wrist, chirp with vibration, sing with a tap and repeat what you say! Presented in eye-catching bird cage style packaging, this fun Happy Yappers

Don’t miss

series makes a great interactive addition to any garden centre! Fun and appealing to all is the vibrant new Mr. Men Little Miss range featuring many of the iconic characters that families have adored for generations. The colourful new range includes an cute collection of large cuddly cushions, collectible soft toys and plush keychains, starring favourites Mr. Tickle, Mr. Happy, Mr. Bump and Mr. Strong, alongside Little Miss Hug, Little Miss Sunshine, Little Miss Princess and Little Miss Chatterbox. Delivering a burst of colour and fun is the enduringly popular The Very Hungry Caterpillar. With its instantly recognisable design and developmental play appeal, Rainbow’s Very Hungry Caterpillar range of soft and wooden toys for babies and preschoolers is a natural fit for garden centre retail where nature and learning go hand in hand.

Disney’s Winnie the Pooh will celebrate its centennary in 2026, and Rainbow’s Disney Classic Pooh Always and Forever collection captures the timeless charm of A.A. Milne’s treasured bear. This range includes luxuriously gift boxed soft toys, comforters, and ring rattles, and with its timeless appeal and strong brand recognition, this adorable Winnie the Pooh range offers reliable year-round sales potential for garden centres.

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C rafted for children, collectors and plush enthusiasts alike, B earhouse by Charlie Bears blends luxur y and fantasy in ever y stitch.

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Galt Toys, part of the Jumbo Group, believes that the very best gifts are those that ignite the imagination, inspire creativity, and encourage meaningful moments. This season, the team are delighted to introduce a new collection of hands-on activity sets and timeless puzzles that offer just that - joyful, creative play for children and relaxing, rewarding challenges for grown-ups.

New to the Galt range this season are two brilliant activity packs and a new creative case that make perfect gifts for children aged fiveplus, designed to keep little hands busy and young minds inspired.

First up, Pom Pom Pets is a charming introduction to crafting, allowing children to create their own adorable animal friends using easy-to-make pom poms. With everything included in the pack, it’s a fuss-free way to introduce kids to a simple textile technique while encouraging imaginative storytelling around the creatures they’ve brought to life.

Next, Jelly Stickers puts a sensory twist on traditional sticker fun. Children can use the included templates to

Sparking creativity

design and create their own squishy, colourful sticker scenes - from unicorns and rainbows to rockets and robots. With reusable, tactile jelly pieces, this set supports fine motor skills and spatial awareness, all while fuelling creativity.

Rounding out the trio is the Create a Card kit, a delightful all-in-one case for making beautifully personal handmade cards. Whether it’s birthdays, thank yous, or just-because messages, children can decorate their cards with sparkles, stickers, and stamps, expressing themselves through colour and design - and giving a gift that’s truly from the heart.

fans of all ages covered with exciting new releases from Wasgij and Falcon de Luxe.

All three sets are not only great for screen-free entertainment but also offer lasting value as children proudly showcase their creations. They’re ideal stocking fillers, rainyday projects, or thoughtful gifts for birthdays and beyond.

Of course, the gifting season wouldn’t be complete without a nod to the nation’s puzzle loversand the Jumbo Group has puzzle

The ever-popular Wasgij range returns with three brand-new titles that promise laughs, surprises and plenty of “ah-ha!” moments. Boating Bedlam, Donation Debacle and Pitch Perfect each invite puzzlers to solve the mystery by imagining the unexpected - putting a clever twist on the traditional jigsaw format. Perfect for those who love a challenge and a chuckle, these puzzles make standout gifts for Wasgij devotees and newcomers alike.

Meanwhile, Falcon de Luxe continues its tradition of beautifully illustrated, nostalgia-filled puzzles with three new scenes that celebrate life’s simpler pleasures. Sweet Treats is a colourful confectionery shop bursting with sugary delights.while Lazy Afternoon captures a moment of quiet countryside bliss.

A 3D Pop-UP for every occasion

SANTORO

www.santoro-london.com | sales@santoro-london.com

The 3D Pop-Up range from Santoro is a natural fit for garden centres. The eye-catching collection features dozens of intricate designs with themes that feel at home, including florals, nature and whimsical depositions of animals.

This Botanical Garden Swing Cards features a beautiful botanical display - the perfect way to brighten a loved-one’s day whatever the occasion! An excellent feat of paper engineering, each card stands tall as an interactive sculpture of magnificence with real moving components. A gift and a card all-in-one, this award-winning, swinging greeting is ideal to send to loved ones all year round, folding flat to fit perfectly in an envelope. Discover more designs and themes in the collection.

The picture-perfect 3D flower stall scene on the Flower Stall Pirouettes Card is more than just a greeting card. Santoro’s Pirouettes are complete 360 degree masterpieces, with artwork portraying unique and intricate scenes. Exceptional paper engineering and state-of-the-art designs make these cards an extra special gift, unlike anything seen before. Perfect for all celebrations, Pirouettes will bring a smile to the face of all recipients, whatever their age.

And for Christmas, Santoro has you covered. A celebration of the festive season, these 3D Pop-Up seasons-greetings are like no other. World-renowned paper engineering combined with special printing effects make these holiday cards stand out from the crowd. With traditional scenes of Christmas trees and reindeer, to charming and hilarious vignettes such as Father Christmas coming down the chimney these cards double up as a marvellous Christmas ornaments, to be seen and loved by all year-on year.

Garden centre

uksales@justplayproducts.com | www.justplayproducts.com

Just Play UK is a one-stop-shop for garden centres that are on the hunt for top collectibles, pocket money toys and evergreen

Original Slinky marks its 80th anniversary this year and it retains its title as one of the hottest pocket money toys, with its addictively fun, repeat play pattern. This classic metal toy that walks downstairs, alone or in pairs – has been entertaining children for many generations. It’s the perfect pocket money item for families visiting the garden centre for a fun day out!

Then dip your toe into quack-tacular fun, with Duckalooz! Ducks are making a big splash in the toy aisle this year, and Disney Duckalooz are bang on trend! These supercute stylised ducks are based on characters from Disney and Pixar stories. There are also Warner Brothers DC Duckalooz inspired by DC Superheroes stories. These classic toys are great for play and display!

Just the tickit!

COMMOTION

01732 225821 | info@commotion.co.uk | www.commotion.co.uk

If you’re looking for thoughtful gifts with outdoors play and nature in mind, look no further than tickit educational toys. The in-house brand from Commotion Ltd is primed for retail with vibrant new packaging across a variety of innovative and unique toy and gift ranges.

The Seasonal Gem Trees bring the four seasons to life through beautifully crafted wooden trees. Made from sustainable FSCcertified birch plywood, each tree is split into three interlocking pieces and includes laser-etched details and smooth, inset gems to represent seasonal features like blossom or fruit. The Safari Animal Layer Puzzle introduces children to ten wild animals through a multisensory, layered wooden puzzle. Crafted from FSC-certified birch plywood, with beautifully detailed chunky animal pieces, laser-etched and double-sided to stand upright for imaginative play.

Part of the signature tickit Discovery Glow range of illuminated Sensory Mood Lights, three new light-up colour-

changing play tables have been launched by Commotion, the Mini Tuff Table, Square Discovery Table, and Low Discovery Table. The sturdy yet lightweight designs are not only aesthetically pleasing but also highly practical – easy to move, quick to clean, and ideal for individual focused play or sensory fun in a bigger group. The complete tickit Sensory Mood Light range now includes 12 different products, Wooden Lacing Jewels introduce children to a world of colour and creativity with brightly coloured acrylic jewels, beautifully framed in smooth and chunky FSC-certified beechwood surrounds. Each jewel is double-sided with a polished, faceted finish, designed to catch the light and showcase vibrant, shiny colours. A central

threading hole in each wooden frame allows the jewels to be strung together in patterns or sequences, encouraging endless creative possibilities. This versatile set is perfect for developing coordination and fine motor skills, practising counting and sorting, and encouraging descriptive language and storytelling.

and durable, ensuring safe and enjoyable playtime.

hands to explore cause and effect while developing fine motor skills and hand-eye coordination. Designed with a sturdy suction base, it securely attaches to any smooth, clean surface. This clever design encourages imaginative play from different angles, stimulating sensory exploration

Don’t miss

The SiliSoft Sensory Eggs, meanwhile, is a delightful and colourful set of eggs for sensory exploration and playful learning. Designed to twist open, they can be filled with dried pulses to create natural auditory sensory shakers, or filled with natural ingredients like lemon peel or cinnamon sticks to stimulate curiosity and develop sensory awareness. They even double up as water squirters! Each egg base features up to six differently shaped holes, supporting early shape recognition and counting practice. The set comes with a soft silicone egg box for easy storage and are made from safe food-grade silicone.

The Wooden Bird Blocks feature vibrant, real bird images on both sides of all 15 blocks, which are light enough for little hands but sturdy enough for serious play. They’re perfect for engaging in imaginative play, developing descriptive language skills and learning about different species of birds around the world.

Pocket-sized personalities

AURORA WORLD

01256 374260 | info@auroraworld.co.uk | www.auroraworld.co.uk

In an age where collectability, cuteness, and character collide, Palm Pals from Aurora World has emerged as the ultimate plush companions for all ages. These irresistibly adorable soft toys are designed to nestle perfectly in the palm of your hand - and your heart.

What sets Palm Pals apart? It’s their signature bean-filled, under-stuffed design that gives each plush a relaxed, floppy feel and endless playability. From their super-soft materials to their imaginative forms, each Palm Pal is as much a tactile treat as it is a collectible character.

The range is nothing short of delightful. For the foodies, there’s a playful parade of plush fruits and vegetables (your

5-a-day has never looked so cute), along with sweet-tooth staples like donuts, cakes, bagels and even matching drinks — yes, Boba Tea included. Garden lovers will fall head over heels for whimsical designs like Flo the Watering Can and Junie the Daisy Flower Pot, complete with ladybugs and butterflies. And for the animal enthusiast, the selection spans farm friends to jungle beasts, deep-sea swimmers to mythical dragons and unicorns — all bursting with personality.

Each Palm Pal comes with a unique name, character profile, and collector’s number, inviting fans to track their growing plush family with a downloadable collector’s guide. And with regular new releases (hello, Toby Teapot and Tilly Teacup!),

In-store impact

Retailers can tap into the Palm Pals trend with a suite of merchandising solutions including CDUs, FSDUs and vibrant POS displays that do the selling on sight.

collectors have every reason to keep coming back. Palm Pals aren’t just toys— they’re a lifestyle. The line enjoys a strong digital following, with fans sharing their collections across social platforms, drawn in by the brand's contemporary design, emotional connection, and affordability. Blending on-trend

aesthetics with broad crossgenerational appeal — from children to the ever-growing ‘Kidult’ market — Palm Pals offer a hit of nostalgic joy with a modern twist. Whether you’re five or fifty-five, there’s a Palm Pal waiting for you. Because sometimes, the best things really do come in small, cuddly packages.

GARDEN CENTRE

Get creative!

DEPESCHE

0115 947 5200 | office.uk@depesche.com | www.depesche.com

Developing new ideas, creating innovative products and always setting new trends - that’s what Depesche is all about. The company’s passion is to make children’s eyes light up with colourful creative products and innovative toys, and to inspire people with high-quality trend products. Children in over 47 countries are immersed in the fantastic worlds of catwalk models, horses and riding stables, rainbow-coloured unicorns and the prehistoric age of dinosaurs.

The Depesche portfolio features a host of creative brands, including the beloved TopModel. As well as photo shoots and catwalk shows, big emotions and creativity are also vital parts of the 15 model friends’ everyday lives. In their four lively and colourful shared flats the girls

and their pets are in for lots of exciting adventures. Here kids can find a great variety of cute sticker books, creative Dress Me Up books, bags, accessories or beauty style ideas. Be creative – be TopModel!

Miss Melody is made for anyone who has got their hearts set on horses and the terrific life on an equestrian farm. Apart from creative paper products and adorable school accessories with a particular love for detail, the series includes pony-tastic bags as well as jewellery beauty products – plenty of must-have items for horse lovers!

The world of Ylvi and her fantastic unicorns and magical ponies features colourful, fabulous, adorable plush animals, the cutest school accessories, beauty items that have been especially developed to be suitable for children, plus innovative products that that boost the user’s creativity. These make this series a big dream for little girls.

Dino World

provides roar-some primeval action for little adventurers. For fans of dinosaurs and deep-sea creatures, from the T-Rex and Triceratops to Brachiosaurus, plus lots more, Dino World + Action has cool, threecompartment pencil cases, school accessories, colouring and sticker books, and dinosaur-powerful toys. Colourful, creative and so adorable, welcome to the world of Princess Mimi and her friends. This range of products is tailor-made for the special needs and skills for our little ones.

The line includes creative books with pictures to colour in, items to craft and stickers to brighten up the pages – these help all children playfully build up their very own talents. And the soft and cuddly plush animals are bound to win over any child’s heart in no time.

With Trends by Depesche,

children can find cute little tokens of affection: from lovely magnet picture frames, to-go mugs with inspiring or funny slogans, and highly original make-a-wish boxes to lucky felt keychains or cute little guardian angels. Remember: gift-giving makes us happy! Also not forgetting the Penfection, Moments and Plush ranges.

Enter the creative world of TopModel

No matter if it’s cute stickers, creative colouring books, up-to-date beauty items or trendy school products and bags, Depesche helps kids let their imaginations run free and make their ideas come to life. The popular TopModel products are 100% colourful, creative, and on trend!

Games, puzzles and gifts in full bloom

UNIVERSITY GAMES

020 7254 0100 | www.university-games.co.uk

A quality selection of games and puzzles is a must-have for garden centres, which are fast becoming go-to destinations for thoughtful and unique gifts, and University Games

create beautiful bouquets of flowers to make a thoughtful and attractive alternative 2-in-1 gift for any special occasion.

themed collection of 3D immersive puzzles featuring bouquets of Carnations, Roses, or Sunflowers. Assembled with no need for scissors or glue, these floral fun 3D Puzzles

A standout new gifting line, ideal for garden centres, is the National Geographic How Things Work range. This nine-strong range innovative 3D puzzles creates an exciting ‘build and play’ range of STEAM science toys. University Games extensive children’s games and puzzles range is headed up by the best-selling Core 4: What’s Up, Charades for Kids, Don’t Say It and Yes! No!, and also includes the ever-popular Pizza Party and Speedy Words. There are also licensed character ranges aplenty, from Horrible Histories, Paddington and Where’s Wally, to The World of David Walliams, Dog Man and Roald Dahl, with each range offering educational and entertaining games, puzzles and card games that children love.

From Lagoon, the fun and festive new Birthday in a Box range is the ultimate birthday gift and a perfect impulse pick-up for garden centre shoppers. Available for milestone ages 18 to 60, as well as in a general Happy Birthday

edition, each box includes a Birthday Trivia Card Game, Booklet of Fun Facts, Badge, Cake Topper, Confetti, and more— everything needed to celebrate in style.

The elegant Project Genius wooden brain teaser puzzle range offers the perfect on trend gift. New additions like Bamboo Cribbage and the Grecian Computer join existing best-sellers such as Bamboo Mancala, Caesar’s Calendar, Chinese Pagoda, and Egyptian Triglyph. These beautifully crafted, collectable puzzles bring both style and substance to any gift section.

Cooking up a storm

SIMBA SMOBY UK

sales@simbasmoby.com | 01620 674 778

For garden centres, there’s no better partner in outdoor toys than Simba Smoby UK. New for this year is Smoby Life - the modern face of the firm’s outdoor products that offers the same great quality, durability and beautiful aesthetic for which Smoby is renowned, whilst also giving families a greener choice, with each item made in large part from high-quality recycled materials. The new Smoby Life offering comes in a new trend-led colour palette that has won rave reviews for the improved aesthetic in family gardens.

A smash hit since launch, the Smoby Life Mud Kitchen is made from 90 per cent recycled plastic. This super-cool garden toy not only looks great, in a new trend-led colour palette, but it’s also easy to clean and resistant to outdoor conditions.

Another key line in the range is the new Smoby Life version of the best-selling Nature House + Kitchen. Made from 57 per cent recycled plastic, it comes in the new trend-led colour palette, that’s resistant to outdoor conditions. Children can slide open the cute shuttered windows and small barn door to let in all the loveliness of nature.

Also included in the Smoby Life collection, are other proven family favourites, including the Chef House, Garden House, House on Stilts, a series of popular slides plus other fun items, like the Activity Wall.

Green-fingered fun

SMART TOYS AND GAMES

01903 885669 | uk@smart.be www.smarttoysandgames.co.uk

SmartGames, the worldwide leader in multilevel logic games, is thrilled to present its bestselling one player puzzle games inspired by the great outdoors. For ages fourplus, Smart Farmer is a fun-filled and innovative game that will allow little ones to enjoy an interactive trip to the farm. Ages six-plus will love Squirrels Go Nuts as players must help the squirrels get ready for winter. For ages sevenplus Counting Sheep is a great travel game that features 60 multi-level challenges and was selected as one of Toy Fair’s prestigious Hero Toy winners for 2025.

The world-renowned SmartGames IQ series continues to grow this autumn with the exciting new collection especially designed for adults. With four new sophisticated puzzle games to collect and complete, each game includes a luxurious hardback challenge book with 120 captivating challenges that will intrigue even the most demanding puzzler! Presented in a sleek black gift box, the new gift collection is the perfect addition to every coffee table. Selling in their tens of thousands, the IQ range is an immensely popular category for Smart Toys and Games, so the team are thrilled to unveil the new collection, especially designed for teens and adults. For adults counting on a real challenge, IQ Hexagon, IQ Pentagon, IQ Square and IQ Circle are sure to leave players puzzled for hours!

SmartMax is the award-winning pre-school magnetic construction system designed to develop hand-eye coordination and fine motor skills. The bestselling SmartMax My First range encourages imaginative play from the very beginning, while My First Farm Animals is designed for children aged one to five, allowing them to easily

build and play with the animals, or mix and match for crazy combos. The soft animal parts simply click onto the bars, making them ideal for little hands. The fun factor is guaranteed with the SmartMax My First Tractor set, as children start creating their own stories with the farmer and his horses. Designed to develop hand-eye coordination and fine motor skills, all SmartMax sets seamlessly integrate providing little ones with hours of fun educational play.

WOW Toys is the creator behind superstrong, safe and battery-free toys for little ones over 10 months, that will stand the test of time with bright and engaging play classics. Built to last, these toddler treasures are packed with exciting mechanical features, vibrant colours, and sounds.

Confidently passed down from one generation to the next, parents are rest assured these tough toys for toddlers have been made with absolutely no BPA, PVC, toxic paint or risky small parts. Farm with Freddie and friends with this delightful farm truck and farmyard pals, which are sure to be a firm favourite.

Tim Bulmer’s In the Garden

All Jigsaw Puzzles, is passionate about sharing the possibilities of puzzling and have some gorgeous titles inspired by nature. Having green fingers has never been so much fun as TimBulmer’s In the Garden. This charming 1000-piece jigsaw puzzle is filled with lots of handy hints to help your garden become the envy of your neighbours. From Mike Jupp, one of the world’s most beloved puzzle artists comes I Love Gardening, a marvellously muddy 1000-piece puzzle where everything we love about gardening has been crammed into this chaotic scene. From The National Gallery jigsaw puzzle collection, experience Monet’s The Water-Lily Pond, a beautiful 1000-piece puzzle allowing puzzlers to create their very own masterpiece.