Toy Fair Daily News 2015

Page 1

NEWS

BROUGHT TO YOU BY

Y DA

DAILY

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The Toy Fair’s ONLY official daily paper

Optimism abounds

Don’t M iss In side:

• Interv ie • Show ws with Flair a deals a nd offe nd Amscan • Stand rs set-up picture s

Big Hero’s blowing up! B The Bandai team breathed life into a new kind of hero yesterday, as a life-size inflatable of Big Hero 6 superstarr Baymax went up on their stand. Stop by and take a snap, and a don’t forget to share itt d with @BandaiUK and w @toysnplaythings @

Picture courtesy of Wikimedia.org

Survey shows 80 per cent of retailers believe customer confidence is on the rise

Tuesday, January 20, 2015

The majority of toy retailers are optimistic about the year ahead following a better festive trading period than 12 months ago, according to a survey. Retailers gave their views on the health of the toy industry by answering six questions anonymously via the Survey Monkey website for Toys ’n’ Playthings, publishers of the Daily News. Forty per cent of those who answered agreed that Christmas trading in 2014 was stronger than in 2013, while 20 per cent felt it was much stronger. Twenty per cent were also very optimistic for the year ahead with 44 per cent quite optimistic, and 80 per cent have found that consumer confidence is on the rise, with 76 per cent anticipating sales growth this year. And almost 50 per cent of the respondents

Off the scale Toy Fair is perhaps the only place you would run towards a dinosaur instead of away from it. Yes, H. Grossman’s giant animatronic dinosaurs are back! “I’m really excited for Toy Fair 2015,” said Managing Director Martin Grossman. “This show is always a highlight of my year.”

feel the toy industry is quite healthy while eight per cent believe it’s in an amazingly good state, and 16 per cent think it’s very healthy while no one said it was in a poor condition. Cont’d on page 2

Toy Fair 2015 is in good shape New stand designs combined with a sold out show is sure to make Toy Fair 2015 one of the best yet. As the UK and European toy trade geared up for the opening of Toy Fair 2015, one woman was at the helm. Head of Toy Fair Operations and Sales, Majen Immink, orchestrated the set-up of over 250 stands at Kensington’s Olympia and despite a hectic day, Majen was feeling positive. Speaking to the Daily News yesterday, Monday, Majen revealed that stand set-up had gone according to plan. “It’s going really well, the stands are looking great, we’ve seen a lot of new stand designs.”


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