Spotlight Luzerne Collected wares from Luzerne’s trade-in initiative
Elaine Lek, Chief Executive Officer, Luzerne
The righteous path Elaine Lek, Chief Executive Officer, Luzerne Brands and Corporate Group, discusses the company’s progressive approach to sustainability from energy-saving kilns to wastewater recycling to the 5R Framework… Although always a significant aspect of Luzerne’s approach to its craft, the Singaporean brand began to home in on its sustainability proposition more than a decade ago. It was then Luzerne really started to look closely at how they could reduce their environmental footprint. “As a manufacturer, we knew we had a responsibility to do better — not just in how we produce, but in how we think about resources, waste, and people,” explains Elaine Lek, Chief Executive Officer, Luzerne Brands and Corporate
Group. “That was when we began investing in smarter, more efficient systems, such as energy-saving kilns and wastewater recycling, which later shaped our 5R Framework. Over time, those early steps evolved into a companywide commitment, supported by certifications like ISO 14001, ISO 45001, and Ecovadis.” By their own admission, Luzerne no longer sees sustainability as a “good to have” – rather, it is an essential component of their business model, and one they take very seriously.
Did you know?
Luzerne takes a systems-based approach to uphold our standards at every level. Luzerne operates under ISO 9001 for quality management, ISO 14001 for environmental management, and ISO 45001 for workplace health and safety. 18 Sustainability by TABLEWARE INTERNATIONAL
“Our ethos is rooted in responsibility to our craft, our people, and our planet. We believe the future lies in our hands and begins with every choice we make. From how we source, produce, and design, to how we manage our business and care for our people, sustainability guides everything
sustainability efforts focused and measurable,” Elaine explains. Reduce focuses on improving energy efficiency and minimising waste through smart manufacturing and process innovation. Reuse maximises resource efficiency by reusing materials and achieving 100 per cent wastewater recycling at
“Our ethos is rooted in responsibility to our craft, our people, and our planet” we do. Every piece we create carries a story - one that unites craftsmanship, conscience, and care,” Elaine explains passionately. The brand’s sustainability efforts are guided by the 5R Framework; these being Reduce, Reuse, Recycle, Renew, and Respect. “It shapes every part of our decision-making, keeping our
Luzerne’s factory. Recycle extends to both internal programmes and collaborations with partners who repurpose by-products for new uses, with recycling rates now close to 100 per cent. Renew drives innovation, inspiring Luzerne to design durable products with longer life cycles. (Interestingly, the brand also offers trade-in programmes in Singapore