Greetings. Today November December 2025

Bryony Taylor-Edwards on how retailers can use AI

What’s

Lucy

Retailers

Suppliers

Advertising

Managing

Production

Editor Naomi MacKay

leader

Oh, I’m just going to say it – I can’t believe it’s nearly Christmas!

As I write this, the Christmas adverts are out in full force (Waitrose is my favourite so far), festive films are awash across streaming platforms, and light switch-ons, and Christmas markets are happening up and down the country.

The Golden Quarter is obviously the busiest time of year for retailers and publishers alike. While retailers are dealing with increased footfall, and working out how to cram all those Christmas orders into every corner of their shops, publishers are busily getting their collections ready for the influx of trade shows that fill the first few months of the new year.

Sandra Jervis at Creative Cove in Wales tells us, in our Shop Talk feature: ‘’I think it’s a case of spend a little bit less Sandra! Focus on what you’ve got and sell that well, rather than going all out on new things. I just need to hold back a little bit.’’ She has found that her customers have not been keen to even think about Christmas, and she is hoping for a flurry in November.

And yet in She eld, Carl Dunne at Cards and Gifts in Dronfield saw Christmas boxes and packs flying out of the store in September. It just goes to show, you don’t all have the same Christmas retail experience.

In our Diary of a Card Shop column, Lucy Eason at George’s, in the Kent town of Whitstable, explains how her team have hold her back from going big on Christmas until Halloween is out of the way. Christmas is a VERY exciting time for Lucy and the shop!

The general theme is, though, we’re all busy, and to that end, in her column, Bryony Taylor at THINK BIG, has some really practical advice on using AI to take the strain on the more routine tasks, allowing retailers to do what they do best – provide a thoughtful and personal service to their customers.

Of course to do that, they need stock – and where better to discover the latest cards, wrap and gifts to decorate your shelves and spinners than at trade shows. And there’s plenty of them! You’ll find our exhibition diary in this issue , so that you can plan the year ahead. Plus, we have previews of shows including Top Drawer S/S, Harrogate Christmas & Gift Fair, Scotland’s Trade Fair Spring – and a sneak peek at Spring Fair, before our big preview in the January/ February issue.

Our Cover Star for this last issue of 2025 is Kingfisher Cards, and MD Paul Urban is also very busy, as he explains the raft of new introductions for the company in 2026, when

Send your views and submissions for the magazine to naomi@lemapublishing.co.uk

it celebrates its 10th anniversary. There’s lots happening at Kingfisher, so do have a read!

Elsewhere, you’ll find inspiration for increasing ranges that o er diversity and inclusion, with some interesting insights from Adriana Lovesy and Peter Fox at fledgling organisation Cards For All, and Christine Ansell, CEO at Cards for Good Causes, who talks about the retailer’s collaboration with the Royal National Institute of Blind People.

We’ve also got some fresh takes on the popularity of pets and animal designs, and we’ve highlighted some very cute ranges for the animal lovers among you.

Finally, in our retail interviews, we speak to Rebecca McMillan at Wildflower Illustration Co in the Cotswolds, who is leading a letter-writing revolution. Find out how you can get involved, too.

In the meantime, I hope all you busy folk manage to get a break over Christmas, whether you’re spending it with friends and family, or are simply taking a rest from working!

As always, do get in touch with news, views and stories you wish to share. Merry Christmas!

Card Factory Foundation unveils new brand identity

The Card Factory Foundation has unveiled a bold new brand identity, reflecting its commitment to supporting communities, charities and individuals across the UK

The visually distinct rebrand represents a significant step forward in the foundation’s mission to become one of the UK’s most recognised and respected brand-funded charitable foundations.

“This rebrand and repositioning mark an exciting new chapter for the Card Factory Foundation,” says Pushpinder Gill, head of the foundation. “From major partnerships to grassroots community funding, we are committed to helping people navigate life’s toughest moments and bringing our ‘Moments That Matter’ message to life.”

The new visual identity has been carefully designed to bring together the Foundation’s three key funding programmes – the Life Moments Fund, the Local Community Fund and the Match Fund – under a cohesive and recognisable brand system. It draws inspiration from the familiar Card Factory plc logo, adopting its font and structure while introducing a distinctive colour palette and graphic style unique to the foundation.

Coinciding with the rebrand is the launch of the Foundation’s new website.

Earlier this year, the foundation launched a £1.5 million, three-year partnership with Centrepoint, the UK’s leading youth homelessness charity. Through the Bright Future Initiative, the foundation will become the sole funder of transformational services for young people facing homelessness, including oneto-one therapy and psychologically informed environments (PIE).

Fox Under The Moon enters bestseller list

A few years ago, illustrator and author Stacey McNeill was sketching quiet fox and moon conversations in a tiny touring caravan on Anglesey – simply for comfort and joy. Today, that small beginning has grown into Fox Under The Moon: a heart-led brand with a community of more than 300,000 followers worldwide, o ering stationery, gifts and books.

Now based in the North East of England and working alongside her husband Jamie, Stacey is entering her most exciting chapter yet with the release of her first traditionally published book, Fox Under The Moon - Seasons of Comfort and Hope, which entered the Sunday Times Bestsellers List at number 13 in its launch week.

The book, which blends heartfelt words with whimsical artwork, carries Fox Under The Moon’s signature message of kindness, hope, and self-compassion – themes that have resonated deeply with audiences both in-store and online.

Stacey said: “It’s not quite a Top 10 spot (yet!), but I’m incredibly proud. Seeing Fox Under The Moon chart so highly on the Sunday Times Bestsellers List in its debut week feels like a dream come true, and I’m so thankful to everyone who has supported this journey so far.”

Alongside publication, The Art File will launch a new Fox Under The Moon greeting card collection in January 2026, bringing its licensed range to 36 designs – the majority of which will feature artwork taken directly from the new book.

Fox Under The Moon is also expanding into a major gift range through a new collaboration with award-winning gift wholesaler Joe Davies – set to launch at Spring Fair 2026.

Danilo brings K-pop energy with bold new calendar

Vivid, dynamic and unapologetically bold – Danilo’s new KPop Demon Hunters 2026 Calendar captures the visual pulse of one of Netflix’s biggest animated hits.

The calendar’s 16-month layout bursts with futuristic neon tones and character artwork from the movie, which fuses Korean pop aesthetics with anime-style fantasy.

With its cinematic compositions and high-gloss finish, the design is expected to resonate strongly with Gen Z and collector audiences alike.

Dan Grant, licensing director at Danilo, said: “We’re delighted to be able to o er such a fantastic and popular title to our 2026 calendar portfolio. KPop Demon Hunters has become a design-led property in its own right, and we’re thrilled to translate that creativity into a product that fans will want to display all year round.”

Building on this success, the Danilo team is also exploring the development of a complementary range of greeting cards and gift wrap, bringing the same high-energy visuals and premium design to other product formats. The launch reflects a continued trend for design-led licensed products appealing to fandoms that value visual storytelling and collectable art.

www.danilo.com

at t Spring g Fair

IN THE NEWS

Moonpig appoints new CEO

Online card and gift retailer Moonpig has announced the appointment of Catherine Faiers as chief executive o cer.

Catherine will take over from Nickyl Raithatha who, as announced on June 25 2025, is stepping down as chief executive o cer after seven years in the business.

Catherine’s start date and Nickyl’s leaving date are yet to be announced.

Catherine is currently CEO at Auto Trader Group plc. Prior to this she was COO at Addison Lee, corporate development director at Trainline, and a director at Close Brothers Corporate Finance.

Kate Swann, non-executive chair at Moonpig, said: “Catherine brings a wealth of experience in ecommerce and public companies, with a proven track record of leading customer-focused digital, data, and technology transformations. I’m delighted to welcome her to the Board and look forward to working closely with her. The Board is pleased to have attracted someone of Catherine’s calibre to lead Moonpig Group, which reflects the strength and potential of our business.”

Catherine said: “I’m excited to be joining Moonpig Group, a business with a clear purpose, a strong platform and an exciting future. The Group has transformed the way people connect and celebrate through technology and creativity. I look forward to working with the talented team to drive innovation, bring joy to our customers and to deliver sustainable value creation for all of our stakeholders.”

Catherine is an independent non-executive director of Allegro.eu Group.

Moonpig launches business platform

Online retailer Monnpig has launched Moonpig for business, a new platform helping employers celebrate and reward employees through personalised cards and gifts.

Moonpig for business has been developed to make appreciation easier, with personalised recognition at scale through features such as branded cards, curated gifts and automated sending features.

Nickyl Raithatha, CEO of Moonpig, said: “Moonpig for business started during Covid when we used our own personalised card service to recognise our employees and keep them connected. We saw how powerful it was, so we automated the process, and it very quickly became clear that the need for this was bigger than us. We saw the impact from our e orts first-hand, and our research backs it up: employees crave simple, everyday recognition.”

The platform features time-saving solutions that will allow businesses to send branded, personalised cards and gifts to multiple recipients at speed, making it easy to ensure that employees feel valued throughout the year.

83% of companies already using the service say Moonpig for business has increased engagement within their organisation.

Exhibition diary 2026

JANUARY

Harrogate Christmas & Gift Fair

When: January 11-14

Where: Harrogate Convention Centre, Yorkshire  Web: harrogatefair.com

Top Drawer S/S

When: January 11-13

Where: Olympia, London  Web: topdrawer.co.uk

Giving & Living

When: January 18-20

Where: Westpoint, Exeter   Web: givingliving.co.uk

Scotland’s Trade Fair

Spring

When: January 18-20

Where: SEC, Glasgow  Web: scotlandstradefairs.com

FEBRUARY

Spring Fair

When: February 1-4

Where: NEC, Birmingham  Web: springfair.com

MARCH

The London Pen Show

When: March 1

Where: Novotel, Hammsersmith Web: ukpenshows.co.uk

The London Book Fair

When: March 10-12

Where: Olympia, London Web: londonbookfair.co.uk

The Creative Craft Show  When: March 12-15

Where: NEC, Birmingham  Web: creativecraftshow.co.uk

Ideal Home Show  When: April 10-19

Where: Olympia, London Web: idealhomeshow.co.uk

APRIL

Farm Shop & Deli Show

When: April 13-15

Where: NEC, Birmingham Web: farmshopanddelishow.co.uk

Northern Pen Show

When: April 25

Where: Crown Plaza, Chester Web: ukpenshows.co.uk

MAY

London International Stationery Show

When: May 12-13

Where: Business Design Centre, London  Web: stationeryshowlondon. co.uk

The Museums + Heritage Show

When: May 13-14

Where: Olympia, London Web: show. museumsandheritage.com

INDX Gift Edit

When: May 19

Where: Cranmore Park, Solihull Web: indxshows.co.uk

Clerkenwell Design

Week

When: May 19-21

Where: Clerkenwell, London Web: clerkenwelldesignweek. com

JUNE

Progressive Greetings

Live

When: June 2-3

Where: Business Design Centre, London Web: progressivegreetingslive. co.uk

JULY

New Designers

When: July 1-4

Where: Business Design Centre, London Web: newdesigners.com

Home & Gift Buyers‘ Festival

When: July 19-22

Where: Harrogate Convention Centre, Kings Road, North Yorkshire  Web: homeandgift.co.uk

SEPTEMBER

Autumn Fair

When: September 6-9

Where: NEC, Birmingham  Web: autumnfair.com

Glee

When: September 8-10

Where: NEC, Birmingham  Web: autumnfair.com/glee

Top Drawer A/W26

When: September 13-15

Where: Olympia, London  Web: topdrawer.co.uk

Scotland’s Trade Fair

Autumn

When: TBC

Where: SEC, Glasgow  Web: scotlandstradefairs.com

OCTOBER

Brand Licensing Europe

When: October 6-8

Where: ExCeL, London  Web: brandlicensing.eu

WorldWide

JANUARY

The Gift Fair U.S.A by Xpofairs

When: January 23-February 27 Web: thegiftfair.com

FEBRUARY

Christmasworld

When: February 6-10

Where: Frankfurt, Germany Web: christmasworld. messefrankfurt.com

Creativeworld

When: February 6-9

Where: Frankfurt, Germany  Web: creativeworld. messefrankfurt.com

APRIL

HKTDC Hong Kong Gifts & Premium Fair

When: April 27-30

Where: HKCEC, Hong Kong Web: hktdc.com/event/ hkgiftspremiumfair/en

Jennie Rutter becomes co-owner and joint MD at Emotional Rescue

After 30 years at Emotional Rescue, and three years on the board, Jennie Rutter has been appointed joint managing director, and will become a 50% shareholder, alongside her longtime colleague and co-owner David Greaves.

At the same time, Brett Smith has taken the hard decision to step away from the business –after seven years of commuting via the M42 and M5, and being away from his family much of the week. Brett will remain with Emotional Rescue until June 2026, ensuring a smooth transition.

Jennie and David would like to thank Brett for his contribution over the past seven years, and fully support his decision.

Jennie said: “I’m very excited to work alongside David as joint owner and managing director. Between us, we share 70 years of experience and a fantastic working relationship. I’m looking forward to many more years of fun creating and marketing our product!

“For me, it’s very much business as usual at Emo. I completely understand Brett’s decision and fully support his move toward a new chapter outside of the industry. It’s been great working with him, and I wish him every success in whatever comes next.’’

David added: “I rate Jen so highly, working with her on product and more generally in the business is so much fun!

“Good luck, Brett, you have our very best wishes and thanks for all your help.”

Brett commented: “I have had a fantastic time working with both David and Jennie – I’ve learnt so much from both of them. I’m extremely proud of my time at this wonderful company and I’m very excited to see Emo continue to go from strength to strength under the stewardship of this ‘dynamic duo!’’

GCA sparks creativity in classrooms

At the GCA Conference, Rebecca Green of Raspberry Blossom introduced Card Club, a new GCA initiative designed to help children aged four to 11 discover the joy of sending and receiving cards.

The initiative has been designed in collaboration with a qualified teacher, who has trialled it in their classroom and had fantastic results, the GCA said.

The GCA website has free downloadable toolkits packed with creative activities, classroom resources, and lesson plans, perfect for teachers looking to inspire connection, kindness, and creativity through card-sending.

The Card Club includes:

• A simple step-by-step lesson plan

• Printable blank cards

• Printable sticker sheets

• A foldable envelope template

The kit has been designed to make it simple for schools and clubs to run the activity, with only an A4 printer and pens needed. Plus there are colour-me-in sheets for those schools and clubs that don’t have access to a coloured printer.

The greetings industry is being encouraged to share this with their teacher friends to help inspire the next generation of card senders.

www.gca.cards/introducing-card-club-inspiring-the-next-generation-of-card-senders

Book for GCA’s Dragons Speed Dating 2026

The GCA’s popular Dragons Speed Dating event is returning for 2026, and booking is open now!

The event takes place on the afternoon of Monday March 16, at the Business Design Centre in London.

It o ers card publishers the chance to meet at least three retail buyers in 10-minute sessions. Each publisher will meet face-to-face with at least one major retailer, one small group retailer, and one independent. Attendees can also leave samples for the 18 retailers taking part.

You can also attend the GCA panel talk, submit cards for the buyers’ exclusive goodie bags, and have the chance to connect with buyers, publishers and the GCA panel.

There are optional networking drinks after the event. There are 72 places available. Tickets cost £195 plus VAT. www.gca.cards/event/dragons-speed-dating

GCA works with Temu on new tech to beat copycats

The GCA is working with online marketplace Temu to trial new tech to identify and immediately take down designs stolen by online, overseas marketplace retailers.

Following ongoing advocacy by the GCA, Temu has agreed to trial new technology to speed up the identification and removal of UK greeting card designs that infringe the intellectual property rights of its members.

Temu’s new tech is being trialled by GCA member and greeting card firm Emotional Rescue, and will be followed by a wider pilot with members to test the software and provide feedback.

Over the past six to eight months it has faced around 100 instances of IP infringement by a Far East-based marketplace.

Contemporary greeting card company Megan Claire, based in Northamptonshire, has recently found two of its bestselling greeting cards on a Far East marketplace, usually on AI-generated backgrounds or with an altered card size. The direct impact is obvious – sales of those cards are 60% down on its Etsy site, with the online marketplace showing in excess of 100,000 sales.

Owner Megan said: “The thought of all those

sales of our designs going to someone else is very demoralising – especially when we are in a tough climate. It’s also frustrating to see positive reviews based on our design, not theirs.’’

GCA CEO Amanda Fergusson presented an update on the GCA’s advocacy with Temu at the association’s conference and AGM in Manchester.

She said: “We know our members feel very strongly about copycat sellers and the di culties they face addressing IP infringement on online marketplaces.

“What’s more, we also know customers are often disappointed by cheap copies that undermine the thought and care of sending a card in the first place.

“But our dialogue with Temu and the actions they’re taking is a welcome first-step to address those issues, and we appreciate their collaboration in piloting a solution that could help address the problem.’’

Diary of an agent

Richard Pass reckons the greeting card industry has had plenty to smile about in 2025. From record trade show orders to cards outselling toothpaste, it’s been a year of creativity and community

So this is the last issue of 2025, and despite some tough times for the economy, we have lots to look back on as positives.

The trade shows of the year, while potentially being lower in visitors, have all been successes in terms of orders placed. There have been fabulous new card designs launched by lots of the publishers, and the GCA has been working tirelessly to help the industry.

Of course charity has featured through the year; Tony’s Trek raised a huge amount of money with the Cardgains charity challenge, and Lorraine and Ian Bradley at Rush Design worked hard to scout the walk through Birmingham.

Another positive is that our eldest son Jason joined us in the world of sales agents in January

as a sub agent covering Yorkshire and the North East. He works alongside us, plus he also represents the wonderful Steven McFee at Running with Scissors

Two recent events have been the GCA Conference, this year held in Manchester. A shout out to everyone at the GCA, they do an amazing job helping the industry be the success it is. Plus congratulations to Karen Wilson at Paper Salad for being voted as the new President of the association, with Mark Callaby from Ohh Deer taking on the Vice President’s role.

The conference produced some interesting information; 92% of the population bought a card in 2024, that’s more than those who drink tea! Or, more worryingly, those that buy toothpaste! With the average household buying 10 cards a year, it means the industry is worth £1.53 billion per annum.

The GCA is a key influencer in the world of greeting cards and always has fabulous ideas and initiatives. My favourite at present is The Card Club, which is all about getting kids in schools to write cards. Check out the GCA website for more details.

Hazel Walker, senior buyer at Waterstones, also gave a very good talk at the conference, with lots of insights. Did you know that cat cards account for 10% of its cards sales, and dog cards 5%? To be honest, that surprised me as I probably sell an equal amount.

The other event that’s taken place recently and deserves a brief mention is the Henries Awards. These are the Oscars of the card publishing world and it was a fabulous event. The Abba theme was brilliant. Clearly the large publishers will win; The

Richard Pass

Art File taking the Christmas box category for the fourth time in five years, and Ohh Deer receiving the 3D card category win. But the smaller publishers including Raspberry Blossom, Stop the Clock and Heyy Cards were also very worthy winners. (It was a delight to sit at the same table as the Stop the Clock and Raspberry Blossom teams.)

So next year will soon be here, with more trade shows, more new designs and hopefully lots more positive topics to discuss. The Art File will be launching Kelp Ink gift wrap, Alljoy Design is increasing the designs in its new A Cup of Tea 3D card range, plus introducing lots of new designs in its other ranges. Ohh Deer has a host of newness to launch too. Plus the other card companies we love to work with – Redback Cards, Two Little Monkeys, Dandelion Stationery, and Grace Jackson Design – are planning exciting things for 2026.

Finally, we have just taken on the Yorkshire to Tyne & Wear territory for Pigment Productions, so yet more new positivity for 2026.

Have a fantastic last few weeks of 2025 and we wish you all a fun and profitable 2026.

Email: Richard@STLAgency.co.uk Phone: 07790 844342

Covering The North of England for: The Art File [NW] Ohh Deer, Alljoy Design, Redback Cards [NE], Two Little Monkeys, Flametree Publishing and Pigment Productions [NE]

Richard and Sue with Jane and Ron from Jane Buurman Handmade, at the Abba-themed Henries awards

The charity card offering from The Art File at Avant Garden Centre, Leyland, Lancs

spotlight

Stand-out ranges

The bold, striking designs that make up the Milestone Years range have been released by Words ’n’ Wishes. This highly successful concept of key age birthdays stands out on any display. Highly fluted foil finishing with the added value of an array of facts that are relevant to the year someone celebrating was born in adds to the fun. There are 26 designs in code 75.

Words ’n’ Wishes has also launched a small collection of superb wedding/anniversary designs. Included are an array of code/price points with the excellent traditional words and sentiment and fluted foil finishing with inserts that the publisher has become known for. Words ’n’ Wishes 01942 233201 | info@words-n-wishes.co.uk www.words-n-wishes.co.uk

Bright for teens

The Teen Neon range by Jessie Maeve Studio is a bold and eye-catching range of milestone birthday cards covering ages 10 to 21. The neon pink numbers stand out against the patterned backgrounds, which range from daisies to terrazzo and animal prints. The cool colour palette combines neutrals with pops of bright colour and neon pink ink.

The Teen Neon range is A6 size and printed onto stylish GF Smith callisto diamond white matte card, with eco kraft envelopes.

Jessie says: ‘’The Teen Neon range was inspired by my girls who are tweens and very discerning when it comes to taste and style! I wanted to design a range of birthday cards that they would be proud to give to their friends, and that offer something more sophisticated than the more childish designs that are on offer for tweens and teens. I had also heard from retailers that teenage milestone cards are quite difficult to source.

‘’As a former fashion and print designer I love pattern and colour, so I created a sophisticated palette of neutrals (which my kids love) and pops of colour (which I love), and drew patterned backgrounds including daisies, terrazzo, leopard and zebra prints. The bright neon pink number really stands out on these darker-toned backgrounds, and I have created a range that my kids are happy with, so that’s the main thing!’’

Jessie Maeve Studio 07941 393861 | hello@jessiemaeve.com www.jessiemaeve.com https://jessiemaevestudio.faire.com

Coffee and clicks

Ideal for journalling, sketching, everyday writing and other creative projects, the CLiCKART range from Japanese writing instruments manufacturer Zebra Pen offers retailers an alternative twist on the traditional felt-tip.

The Zebra CLiCKART retractable felt-tip offers capless functionality with a new ink technology that absorbs the moisture in the air, keeping the ink from drying out for up to a year. Not only does this eradicate the need for an end cap, but the 2mm bullet tip provides an average line width of 0.6mm as the user benefits from a smooth writing experience. Furthermore, the water-based dye ink can blend with water, enabling the user to experiment further with their artistic vision.

Available in a convenient carry case, which holds a colourful assortment of 12 light colours.

Also, the popular Sarasa Clip gel ink rollerball from Zebra pen is now available in a Study with Coffee themed set.

Combining premium Japanese quality and performance, this limited-edition set includes five different coffee-inspired Sarasa Clip pens. These gel ink pens feature a retractable 0.5mm nib, cushioned non-slip grip and strong binder clip.

Perfect for any journalling and note-taking enthusiasts, each pen within the collection incorporates a coffee-inspired design on the barrel, with the colour of the ink also matching that of the barrel. These include Sepia Black, Camel Yellow, Brown Grey, Black and Brown.

ZEBRA PEN (UK) 020 8974 2202 info@zebrapen.co.uk

COVER STORY KINGFISHER CARDS

Gearing up for the

Kingfisher Cards is set to celebrate its 10th anniversary, and MD Paul Urban is busy making sure 2026 will be its most successful year yet...

‘’It’s always the case but this really is the busiest time of the year for me,’’ Paul Urban, managing director of Kingfisher Cards, tells Greetings Today.

This year is certainly no exception, as 2025 has been spectacularly successful, he says, with another leap forward for the business and with Paul keen to build again on that growth to make next year another stunner.

‘’Next year is the 10th year of Kingfisher Cards trading,’’ he tells us with a broad grin. ‘’The first couple of years were under Mark Fisher (K Kards in Londonderry, which still remains as a distributor for Kingfisher in Northern Ireland) and then under the guidance of Paul, who took over the company having spent seven years at Cherry Orchard Publishing.

‘’This time of year is when the magic happens,’’ he grimaces. Endless days and nights are spent poring over new artwork, new designers, and new captions, and trying to pin down what comes out of the range and what goes in for 2026. This year, the whole workload is exacerbated by the fact that Kingfisher has moved more into gifting – something it will be expanding for 2026 – and bought the Dog’s Paw card company, which o ers a personalised print-ondemand option for retailers, earlier this year.

‘’We certainly never stand still,’’ says Paul. ‘’As well as around 250 new designs and captions that we’re putting into the 2026 brochure, there will be new artist collaborations and two new licensing deals, which will add yet another dimension to the ranges.’’

At the moment, Paul remains tight-lipped about the details, but tells us, ‘’one is already a signed deal and we’re just waiting to announce in a few weeks, and the other is agreed and should be signed in the next few days.

‘’It’s all about keeping things buzzing, and I love it when customers say we are producing product that they would never have thought came from us.’’

Artist brands such as LoveLilly, Richard Partis, Penny Gaj, Emma Lawrence and Sandi Mower have taken Kingfisher to new customer profiles, and some

of its own-brand designs, such as the Whimsy Way, the Henries-winning Icons range, and the recently launched Monochrome collection, just add meat to the bone.

We certainly never stand still. As well as around 250 new designs and captions, there will be new artist collaborations and two new licensing deals

“Of course, we will never abandon our core business, which is fantastic choice, fantastic value and an enormous collection of special captions,’’ Paul continues. ‘’I spend a huge amount of time asking customers what they want, adding things to the range and getting the designs right for them. But I don’t regret it for a moment as the special captions o er us a real point of di erence.’’

2026 is already around the corner. Plans include the Flashback 2026 Year Cards and gift-boxed mugs, which were very successful this year. Then there are the two new licences, two new artists, more gifts including some lovely Emma Lawrence designs on candle tins, and a commitment to enhance the Dog’s Paw brand by not

‘perfect 10’

only offering town personalised cards but mugs and possibly coasters too.

‘’Our card range should have around 250 new designs/captions by the start of 2026, including an expanded range of code 150 larger cards, and a refresh across relations ages and open ranges.

‘’We aim to have all our catalogues ready to go by mid-December,’’ Paul says. ‘’This obviously creates a lot of time pressure to get everything finished by the end of November. We also have to go to print on everything by then, so that we can have all stock in before the start of 2026.’’

There’s also a lot of prep going into Spring Fair 2026. Instead of the pre-built stand the publisher has used for the past few years, Kingfisher Cards will have a site 12m long by 3m wide and will concentrate on showing more product than it was able to on the more showy ‘branded stand’.

‘’We’re going back to the old ways in a way,’’ Paul says. ‘’I think our brand is recognised now, and we hope to showcase more of our product, which was difficult on the stand layout we have used until recently.’’ Kingfisher Cards’ profile has certainly not been harmed by winning its third Henries trophy this year, and for its 10th year, Paul is determined not to ease off in the hunt for more wins. ‘’We are planning a couple of ranges that we think are on another level from our current portfolio,

so hopefully they will have an impact on the judges, but what I would really like is some recognition for our customer service. We turn around virtually every order the same day, so customers get the goods the next day. We do everything on the warehouse front in-house in our 4000sq ft unit in the beautiful setting of Bulleigh Barton farm.’’ To help on the customer services front, he is taking on a new signing in the shape of James Mitchell, who Paul has known for many years as teammate in a couple of local league football teams.

It’s all about keeping things buzzing, and I love it when customers say we are producing product that they would never have thought came from us

‘’James has been on my radar for a couple of years,’’ Paul tells us, ‘’and will be joining us in mid-November. His role will be running the office in all aspects, leaving me a bit more time to drive the business forward.

‘‘Doing everything yourself is what you do when you grow a business, but there comes a time (which to be honest was probably a year ago) when you need someone else to be doing some of the leg work, so the strategic aspects of running a business can be concentrated on. I’m sure customers will see an immediate difference, especially when it comes to getting brochures and samples out to them.’’

Long-term plans? We put the question to him, and he thinks for a bit. “Grow, get better and keep everybody happy,” he says finally. ‘That’s all you can hope for, to be honest.’’

UK Greetings

The vibrant Smiley World juvenile card collection, which launched in March, spans across ages five to 16, alongside two general birthday designs. Younger age ranges feature bright and energetic designs, while older age ranges (11-16) embrace a more psychedelic aesthetic with distorted text, bold icons, and neon embossed holographic foil for a rainbow e ect. Two general birthday cards o er versatility, from a polka-dot-inspired Smiley design in a softer palette to a retro, distorted-text style with holographic details. To complete the range, the cards come with a printed monochrome envelope featuring the fun, distorted Smiley icons. 01924 436384 salesandservice@ukgreetings.co.uk www.ukgreetings.co.uk

Two Bad Mice

Learning can be fun and cute with this My Dog Is… memory game from Two Bad Mice.

A simple memory card game, it contains 26 pairs of alphabetical cards plus a joker and instructions for play, and is suitable for all ages from four to 107 years!

Illustrations are by Anita Jeram, who illustrated the bestselling children’s book Guess How Much I Love You.

The game also comes in an ABC of Cats version. The packs retail for £8.50 and make wonderful gifts and stocking fillers.

01834 861166 | sales@twobadmice.com www.twobadmice.com

The young ones

It’s all about the kids! Designs created to appeal to your younger customers

The Art File

The Art File team is thrilled to publish a great selection of cards and wrap perfect for children of every age. From the popular Zig Zag Zoo collection of geometric animals to two playful animal age card collections going up to the age of six, there’s something for everyone looking for a beautiful card to celebrate a young birthday.

From dinosaur patterns and undersea scenes to vintage toy balloons and animals, there’s a great selection of gift wrap in The Art File’s collection that is perfect for children. Next year, The Art File will expand its collection to include new card ranges and wrap perfect for children.

sales@theartfile.com

www.theartfiletrade.com

Cherry Orchard Publishing

Having celebrated its 30th anniversary this year, it seemed only apt that Cherry Orchard Publishing launched the Cherry Fizz range, now a brand in its own right.

In October this year, a delightful new addition was launched – a bright and joyful range of juvenile age birthday cards designed to capture the magic of childhood celebrations. Retailing at an accessible £1.99, this exciting new collection combines playful artwork, modern design, and premium finishes, making it an instant, proven, must-stock for retailers.

The Cherry Fizz range features individual age designs for boys and girls aged one to 17, each bursting with colour, charm, and personality. The girls’ designs sparkle with butterflies, flowers, cupcakes, and cheerful pastels, while the boys’ cards are brought to life with stars, rockets, balloons, and bold primary colours. Both collections are beautifully finished with eye-catching embossing and foiling, ensuring a high-quality, tactile feel that adds value and visual appeal.

Printed on premium board, the Cherry Fizz range maintains Cherry Orchard’s reputation for excellence in quality and design. Each card radiates energy and fun – perfect for marking those milestone birthdays that mean so much to little ones and their families.

With an RRP of £1.99 and Price Code 60, Cherry Fizz o ers value for retailers and an attractive price point for customers. MD Jackie Collins says: ‘’The range undoubtedly will perform strongly across both independent and multiple retail sectors due to its generic design and o ering fresh appeal in the ever-popular children’s greeting card category.’’

Cherry Fizz is a celebration of childhood fun – a colourful, sparkling range that perfectly captures the brand’s motto, ‘lovingly picked for you’.

info@cherryorchardpublishing.co.uk www.cherryorchardpublishing.co.uk

Back in the day

Nostalgia meets sparkle in Cherry Orchard’s new Milestone Year range for 2026.

Cherry Orchard Publishing, the original publisher of milestone, year you were born designs, is set to make 2026 shimmer with nostalgia, laughter and a burst of retro colour with its all-new Back in the Day! collection.

Building on the much-loved Born In concept, this exciting new series of milestone age and anniversary cards captures the essence of each era with clever, light-hearted verses and fascinating facts from the year you were born printed inside.

From ages 13 to 100, and with five key milestone anniversaries, it’s a range that’s as wide-reaching as it is wonderfully designed.

A nostalgic trip through the decades Back in the Day! celebrates every generation with warmth and a uniqueness of humour; each card is a fun trip through time, whether it’s recalling the music of the Swinging Sixties, the big hair and pop icons of the 1980s, or the social media trends that defined the 2010s. Every design captures the mood and flavour of the year, evoking memories that bring an instant smile.

Open the card and the experience continues: on page two, recipients are treated to a mini time capsule, filled with quirky and memorable facts from the year they were born. It might be the hit song that topped the charts, a famous sporting moment, or a cultural reference that defined a generation – a nostalgic touch that adds an extra moment of delight.

Humour with heart

The verses in Back in the Day! are one of the range’s defining features. Crafted with Cherry Orchard’s trademark wit and warmth, each one carries a uniquely humorous twist, blending nostalgia with cheeky charm. These verses feel personal and relatable – they celebrate the fun, freedom and fashions of youth, while gently poking fun at how times have changed.

The result is a smile, a chuckle, and often a knowing nod from the recipient who remembers it well.

Designed to dazzle

Visually, this collection is an absolute show-stopper; each card is finished with eye-popping fluted foils, giving the designs a contemporary sparkle that jumps off the display. The bright palette, vibrant typography and playful star motifs ensure instant shelf appeal, while the foiled, embossed and UV-varnished finishes elevate the product into something truly premium.

These are cards designed not just to be sent, but to be kept – they’re keepsakes as much as greetings.

The attention to detail extends through every element. The Born In designs each feature bold, celebratory numerals set against dynamic backgrounds that burst with personality. Every decade has its own visual identity, echoing the colours, fashions and energy of the era it celebrates.

From the psychedelic Seventies to the glitter-pop Eighties, the playful 2000s, and the digital sparkle of the 2010s, it’s a masterclass in design storytelling.

‘’These cards don’t just mark an occasion; they tell a story. They invite a smile, spark a memory, and celebrate the people and moments that make life special’’

Jackie Collins, MD

Cherry Orchard Publishing

Complete coverage for milestones

The 2026 Back in the Day! collection offers 33 designs across milestone ages 13 to 100, as well as five special milestone anniversary cards – from Silver to Diamond and beyond.

Whether it’s a 13th birthday, a 40th wedding anniversary, or a centenarian celebration, Cherry Orchard has ensured there’s something for every occasion.

Each design carries the hallmark of quality Cherry Orchard customers have come to expect – high-impact

graphics, clever content, and a professional finish that shines on the rack. Retailers can be confident that this collection will draw attention and drive sales through its crossgenerational appeal.

Available to order now under Code 75, the range comes with an RRP of £2.29 and a package price of £205.92. Superb value for a premium finish – foiled, embossed and UV-varnished. Delivery is scheduled for midDecember, ensuring stock

arrives in perfect time for the new year’s milestone birthdays and anniversaries.

Lovingly picked for you

MD Jackie Collins says: ‘’Back in the Day! embodies everything Cherry Orchard Publishing stands for –creativity, quality, and connection. These cards don’t just mark an occasion; they tell a story. They invite a smile, spark a memory, and celebrate the people and moments that make life special. With its blend of nostalgic charm, clever humour, and dazzling design, this collection is perfectly poised to capture the hearts of retailers and customers alike.’’

01684 295500

Craftsmanship, innovation and family values

This year marks an impressive 46 years in business for Alpha Colour Printers – a company built on dedication, expertise, and the personal touch that has kept customers coming back for decades…

The Alpha Colour Printers story began in 1978, when Je Williams started the business in his dad’s garage with just one small printing press. From those humble beginnings, Alpha Colour Printers has grown into a respected name in the UK print industry, known for its quality, reliability, and hands-on approach.

In 2015, Je ’s daughter Amy Muldrew joined the business and is now proudly leading Alpha as MD, working alongside reprographic director Luke Ostle to drive the company forward. Together, they oversee a talented and long-serving team, many of whom have worked at Alpha for more than 30 years – a testament to the company’s strong values and family spirit.

“I am proud of my Dad for building the foundations, and excited to take on Alpha and keep up with new trends,” says Amy. “We have such a fantastic team, and they are what makes Alpha great! We have a lot of expertise among our sta , and many have worked at the business for 30 years or more. I’m proud we can o er a personal touch, and customers are able to speak to myself or Luke on a daily basis – we deal with your query directly.”

That accessibility and care are part of what sets Alpha apart. Customers appreciate being able to speak directly with Amy or Luke, knowing they’ll get honest advice, quick answers, and personal attention – whether they’re a small independent publisher or a large national brand.

Alpha Colour Printers’ success has always been driven by investment – not just in people, but also in technology. The company continues to modernise its production capabilities while maintaining its

traditional values of craftsmanship and precision.

The latest additions to the factory floor are two new foiling machines, representing a major step forward in finishing quality and capacity. Leading the charge is the SBL-820EF foiling and embossing machine, supplied by Jim Lindley at SBL. This impressive press arrived after a six-month build and installation process, and has already been put straight to work.

Rather than replacing existing equipment, the SBL820EF joins Alpha’s well-established line-up, which includes a Gietz, Saroglia, Cylinder, and two Kluges. The new machine complements this fleet, delivering faster throughput and outstanding foil and embossing quality, thanks to its 200 tonnes of pressure. The result is a combination of speed, precision, and creative flexibility that enhances both e ciency and finish.

The SBL-820EF made an immediate impact with its first project – fluted foil work for Cherry Orchard Publishing — producing exceptional results that showcased its precision and versatility. Equipped with a computerised foil control system, full-colour touchscreen, eight-zone heating control, and advanced foil handling features, the machine is perfectly suited to the wideranging demands of the greetings industry.

Alpha has also expanded its digital finishing capabilities with the purchase of a Matrix Metallic digital foiler from Vivid, designed to support digital publishers. This new addition allows customers to add foil to their cards without the need for a die, making short-run and bespoke foil work faster, easier, and more cost-e ective.

Beyond its technological investments, Alpha’s strength lies in the scope of what it o ers. The company prints more than 26 million greeting cards every year, and carries out all finishing in-house, including letterpress, embossing, foiling, and die-cutting, using both litho and digital print. Alpha also provides a comprehensive range of packing options – from card clasping, nesting, and paper banding, to cello bagging, and multipack packing.

The company also produces brochures, leaflets, exhibition displays, stickers, and much more, o ering clients a complete print solution under one roof.

These investments and capabilities underline Alpha Colour Printers’ ongoing commitment to combining traditional craftsmanship with cutting-edge innovation – ensuring customers receive the highest-quality results with faster turnaround times and greater flexibility than ever before.

‘‘We absolutely love printing our cards with Alpha Colour, they have a great eye for detail. It is fantastic to work with a company that shares our genuine excitement for letterpress printing.’’

Lizzie Parker, Penguin Ink

‘‘Alpha consistently go above and beyond what we ask for, and nothing is ever too much trouble. Their adaptability and attention to detail make every project run smoothly, and we really value the great working relationship we’ve built over the years.‘‘

Michael Sutherland, Tracks Publishing

‘‘Not only do Alpha supply quality printed products, but they are also quick to respond with excellent customer service. On a number of occasions, they have been very accommodating to fast turnaround projects.’’

Gillian Bush, Ling Design

Alpha Colour Printers

01452 887000 amy@alphacolour.com or luke@alphacolour.com www.alphacolour.com

(L-R) Reprographic director Luke Ostle, operator Chris Ponting, Duncan Cross from Vivid, operator Steve Hall-Price, with the new Matrix Digital Foiler from Vivid

The Alpha team with the new SBL machine

(L-R) Reprographic director Luke Ostle, MD

Amy Muldrew, Jim Lindley SBL, foil operator Rich Jones, with the new SBL foiling machine

Where the season’s greetings

When it comes to setting the tone for the festive retail year, there’s no better place to start than Harrogate Christmas & Gift 2026 – a show that sparkles with creativity, craftsmanship, and commercial opportunity

Returning to the Harrogate Convention Centre from Sunday to Wednesday, January 11-14, 2026, the Harrogate Christmas & Gift Fair is already almost sold out, promising another packed showcase of everything retailers need for the 2026 Christmas and gifting season.

While the fair’s roots lie in festive décor and home gifts, it has become an essential sourcing ground for the greetings, stationery and wrap sectors, too –bringing together an inspiring mix of established names and fresh new exhibitors o ering everything from luxury gift packaging to design-led cards, diaries, and festive accessories.

Harrogate Christmas & Gift attracts buyers from across the retail spectrum –from high street stores and garden centres to heritage sites, cathedrals, and visitor attractions. With its strong crossover appeal, it’s the one show where buyers can source across categories, ensuring cohesive Christmas ranges that combine décor, gifts, and greeting products.

For those in the world of wrap and stationery, it’s an invaluable opportunity to spot trends that will shape the year ahead. Coordinated gifting and wrapping collections, eco-friendly packaging, and nostalgic festive design continue to dominate, while personalisation and sustainable materials are driving innovation across all product types.

The 2026 show welcomes 18 new exhibitors, infusing the show with new ideas and design flair. Among them are The Handmade Christmas Co, specialists in personalised luxury gift wrap and bespoke Christmas sacks and stockings – products that have become festive favourites with both retailers and consumers. Their beautifully branded packaging and attention to detail are perfect for gift shops and boutiques seeking premium presentation options.

‘’While the fair’s roots lie in festive décor and home gifts, it has become an essential sourcing ground for the greetings, stationery and wrap sectors, too – bringing together an inspiring mix of established names and fresh new exhibitors’’

Also new this year is Candlelight Products, bringing coordinated gifting and stationery-inspired accessories, and Bigjig Toys, whose family-friendly gifting lines o er perfect companion products for the greetings and wrap sector.

Returning names such Ling Design, Mullberry Studios, Out of the Blue Studios, Penny Kennedy, Eurowrap, Partisan Products, Tallon International, Jackson’s CRS, The Great British Card Company and RSW International continue to ensure Harrogate remains a must-visit event for those sourcing cards, gift bags, ribbons, tags, and paper ranges with strong visual merchandising appeal. Many will be unveiling fresh seasonal collections featuring metallic finishes, painterly prints, and designs inspired by nature and nostalgia.

Creativity is a common thread that runs through Harrogate. Sienna Glass, one of this year’s new exhibitors, showcases exquisite handcrafted art glass gifts – ideal companions for luxury stationery or wrap collections. The products, displayed in beautifully designed packaging, highlight how presentation plays a crucial role in perceived value and gifting appeal.

Meanwhile, Wildtouch brings a playful sparkle to the mix with its handmade, glittering souvenirs and accessories – from keyrings to decorations and jewellery – all of which sit neatly within the crossover space between gifting, impulse purchase, and seasonal display.

begin

Innovation also shines through in partnerships such as Premier Decorations’ collaboration with horticulturalist and broadcaster David Domoney. The company’s work on lighting, décor, and display design is set to inspire retailers to think creatively about store ambience – a key element in greetings and gift retail where atmosphere drives emotional connection and purchase intent.

Home County Co. exemplifies another growing trend that resonates with greetings and stationery buyers: gifts with a sense of place and story. The company’s hand-poured soy candles, each inspired by a UK county or region, capture the spirit of local pride and nostalgia –themes that mirror many popular greeting card and wrap designs. The use of recyclable, plastic-free packaging also reflects a wider shift toward sustainability across the sector.

Why greetings buyers should be there

Whether you’re sourcing Christmas cards, wrap, gift packaging, diaries, calendars, or complementary seasonal products, Harrogate Christmas & Gift is the ideal place to refresh your ranges and find new suppliers. The show’s mix of long-standing favourites and creative newcomers ensures a balance of reliability and surprise – the perfect combination for retail success.

And beyond the buying, it’s a hub for networking, collaboration, and inspiration. Many exhibitors now work directly with greetings and stationery retailers to create bespoke lines, private-label packaging, and co-branded displays – opportunities that often begin with a simple conversation at Harrogate.

Registration is now open and buyers are encouraged to sign up early at www.harrogatefair.com to beat the queues and secure entry.

What: Harrogate Christmas & Gift

When: January 11-14, 2026

Where: Harrogate Convention Centre, Yorkshire Web: www.harrogatefair.com

Exhibitor opinion

David Byk, CEO of Ling Design, The Great British Card Company (GBCC), Penny

Kennedy, and The Gifted Stationery Company, talks about exhibiting at Harrogate

As a company that launches 2,0000 new Christmas products, across greeting cards, boxed Christmas cards, Advent calendars, bags, roll wrap and Christmas crackers, Harrogate is the perfect place to showcase them to the specialist buyers who attend this show. Every card, wrap and cracker we have in our ranges is new, which is no mean feat, but we are more excited about our 2026 offer than ever. In addition, this year at Harrogate we’re also showing our Gifted Stationery’s (Gifted) complete collection of 2027 calendars and diaries, so the stand is jam-packed with Christmas product for all the buyers to see.

We have been exhibiting at Harrogate for several years now, and it’s the perfect first show of the year to launch our new formats. Across Ling and GBCC we have new boxed single cards, new charity formats, new FSDUs, new children’s packs and new Christmas boxes on top of nearly 1,000 brand new single card designs, so we can safely say we are the largest specialist card and calendar supplier at the show.

We love seeing all of our old customers and meeting new ones there, but for anyone not coming to the show we can arrange a salesperson to visit or set up a meeting at Spring Fair.

On top of all these cards and calendars we are also showing our 2026 Penny Kennedy (PK) Christmas crackers and gift packaging from licences such as Cath Kidston, William Morris and Sara Miller. Many, including Cath Kidston, now have matching Everyday and Christmas cards on show too, which we’re really looking forward to showing everyone.

Our Harrogate stand is a bit like a Tardis, so we’ll also be showing PK’s new paper napkin collections from the same well-known licences, as well as tote bags and more than 60 new exciting stationery lines, which are all in-stock and available from January 2026.

It’s set to be an exciting show and we love being surrounded by so much wonderful new Christmas product and we look forward to seeing you in Hall G, stand G17.

Ling Design, The Great British Card Company, Penny Kennedy and The Gifted Stationery Company

These stands will

Ling Design, The Great British Card Company, Penny Kennedy and The Gifted Stationery Company are ready to put on the greatest show as they reveal their latest wares at Harrogate Home & Gift and Spring Fair in 2026

Penny Kennedy

Penny Kennedy is set to delight retailers and consumers alike with inspiring new collections as part of its Spring/ Summer 2026 catalogue.

The gift packaging specialist is renowned for not just its impeccable quality and attention to detail, but an extensive list of established design collaborations, including William Morris (Morris & Co.), Cath Kidston, Sara Miller, Toasted Crumpet and Raspberry Blossom – to name a few.

For SS26, two exciting new licences are joining this illustrious portfolio. Eleanor Bowmer Ltd, a very recognisable home and gift brand that uses vibrant colour, uplifting print and hand-illustrated design to transform everyday life. And Jenny Zemanek, an American designer who describes her work as ‘’stylised and graphic with a side of sophistication and a strong emphasis on decorative details and texture’’, making her perfect for a range of sophisticated gift packaging. Both designers perfectly complement the brand’s existing range of iconic names.

In addition to these exciting partnerships, Penny Kennedy is launching an entirely new product category – premium 3-ply paper napkins. This sustainable, fully recyclable product coordinates seamlessly with the existing collections, including William Morris, Cath Kidston, Sara Miller, Eleanor Bowmer and more, and includes 10 hand-picked designs that all come in plastic-free packaging with 21 napkins in each pack. They also all come in a handy CDU for great display.

Penny Kennedy is also expanding its range of reusable bags with the addition of Everyday reuseable present bags, featuring designs from both William Morris and Sara Miller. But that’s not all, the brand has also launched two new designs across its collection of sustainable, 100% organic cotton tote bags.

David Byk, CEO of Penny Kennedy, said: “As always, we remain committed to o ering products that reflect both our design excellence and environmental responsibility.

“The SS26 collection o ers plenty of choice and countless merchandising and upselling opportunities for our retailers and their customers; whereby they can write a wonderful greeting card, buy an iconic licensed gift, such as a notebook or water bottle, wrap it in beautiful, coordinating wrapping paper and place it in a matching bag, and have huge pride in the present and its presentation.”

Penny Kennedy will be showcasing its Autumn/ Winter 2026 collection at Harrogate Christmas & Gift (January 11-14 2026, Hall G, Stand G15) and also at Spring Fair alongside its Spring/Summer 2026 collection at the NEC in Birmingham (February 1-4 2026, Hall 3 Stand L10-M11) www.pennykennedy.co.uk

For Harrogate Christmas & Gift 2026, Ling Design, The Great British Card Company (GBCC), Penny Kennedy and The Gifted Stationery Company (Gifted) will be coming together to host what they believe will be the largest launch of design-led Christmas paper products on a single stand; containing more than 2,500 new products from Christmas cards and boxes, charity packs, and Christmas crackers, to Advents, gift packaging, calendars and diaries.

The Harrogate visitor is looking for specialisation, whether that be in decorations, trees, gifts or cards, and Stand G15 can certainly o er the breadth and expertise sought in cards, crackers, dated and gift packaging. Plus, there will be a host of amazing, licensed stationery and gift products. The entire team is looking forward to meeting you there.

Ling Design

Ling Design is gearing up for an exciting year ahead, unveiling a host of new launches that showcase the greeting card publisher’s signature blend of quality, innovation and commercial prowess.

Across its Everyday collections and Christmas range for 2026, Ling Design is introducing new product lines that are tailored for customers looking for something that tips the scales when it comes to exceptional design and luxury finishes, while still giving good value in its growing Everyday card business.

The most popular captions, such as Mum, Daughter, and One I Love, will now also be available as a collection of larger, expertly finished cards alongside boxed single cards for both Everyday and Christmas. Each design across these new product lines combines elegant artwork with luxurious finishes, o ering a beautifully crafted option that feels extra special, while maintaining strong on-shelf appeal.

For 2026, Ling Design and gift packaging sister brand Penny Kennedy have released an exciting collaboration – the Penrose collection. This coordinated range includes beautifully designed greeting cards using delicate floral patterns with a mix of finishes, including Ling’s signature deep 3D emboss, alongside Penny Kennedy’s luxury gift packaging products.

Adding to the momentum, Ling Design has rolled out 200 new open birthday designs, which are already available for pre-order for December 2025 delivery – ensuring retailers are fully stocked for the New Year as soon as Christmas ends.

The 2026 ‘pre-sell’ catalogue includes plenty of new styles, refreshes of bestselling collections and a new selection of hand-picked humour cards with the launch of the GiggleLing range.

deliver!

David Byk, CEO of Ling Design, said: “As always, we are continually looking at how we evolve as a business, and through our product offering to ensure we meet the everchanging needs of our customers. We run new product launches using the wealth of expertise we house here at Ling Design, and we can now talk to you about planning your displays too, in order to take the hassle out of card selection and gain time and reduce stock. The team has been working incredibly hard, as Christmas and January are our two biggest launches of the year, and we think that the new cards are better than ever and are gathering a lot of interest. All of the 1,000-plus cards will be at the shows.”

Take a look at this extensive Christmas 2026 offering at Harrogate Christmas & Gift (Hall G, Stand G15), which will also be on display alongside their Everyday collections at Spring Fair (Hall 3, Stand L10-M11) www.lingdesign.co.uk.

The Great British Card Company

The Great British Card Company (GBCC) announces the launch of more than 60 new stationery and gift products that combine classic British charm with beautifully modern design, and which are available for delivery from the beginning of January 2026.

The growing collection of stationery and gifts features a huge selection of thoughtfully designed products from well-recognised designers, including William Morris, Cath Kidston, Paper Salad and Stephanie Dyment.

Among the highlights are new pocket notebooks that are available in a stunning selection of licensed designs. Each range of well-priced notebooks includes foil detailing and comes pre-packaged in an attractive CDU – perfect for retailers looking to add to their displays with ease, and improve sales.

The 2026 launch also includes refreshed product lines, including compact mirrors, glasses cases and reusable water bottles; each with thoughtfully applied designs from best-selling licensed collaborations.

The exciting new range of Cath Kidston stationery and gifts comes in time to perfectly complement GBCC’s launch of Cath Kidston greeting cards, with new designs for Christmas 2026 and Everyday 2026, offering retailers ample visual merchandising opportunities.

In addition to this, GBCC continues to expand its greeting card offering with more than 200 new releases in January 2026 across occasions and relations Everyday cards, as well as extensive new humour collections, which will be on display at Spring Fair in February 2026. 2026 also marks an even more new and improved Christmas offer of singles, boxed cards, charity packs and advent calendars, including new formats and price points that build on the successes of 2025 and before.

As a company that offers the ‘full package’ of in-house cards as well as a planning and brokerage service tailored to the independent retailer and garden centre, the team is very much seeing 2026 as the year to talk to you about how they can supply you from the wide selection of cards and services they provide.

They will be showcasing their Christmas 2026 collections at Harrogate Christmas & Gift, Hall G, Stand G15, and also at Spring Fair alongside their new stationery, gifts and Everyday cards. Find them at the NEC in Birmingham, Hall 3, Stand L20-M21 www.greatbritishcards.co.uk.

The Gifted Stationery Company

The Gifted Stationery Company (Gifted) will be entering 2026 with a huge selection of new products across its renowned selection of calendars, diaries and planners.

Having joined Swan Mill Group in late 2024, the teams have worked together to develop the offer, and you will see that 25% of their range of square wall calendars are new titles for 2027, reflecting a full market review and the team’s ongoing commitment to supplying retailers with all the most popular and carefully considered titles and imagery at the best quality and value.

Following extensive market research and customer conversations, there will also be double the number of slim calendars for 2027 and a new range of diaries and planners – ensuring even more variety for customers seeking quality and great-value products.

Adding to the excitement, Gifted is collaborating with sister brand and greeting card publisher Ling Design to bring its renowned The Wildlife collection to life on a selection of 2027 calendars, as well as stationery and gifts; combining beautiful design at a great price. It’s a partnership that perfectly captures what both brands do best –quality products that resonate with today’s design-conscious shopper. This range is only one of the design-led collections that are new for 2026.

Retailers can explore this vast collection of 2027 calendars, diaries and planners at Harrogate Christmas & Gift, Hall G, Stand G17

The Gifted team will also be displaying this collection at Spring Fair, along with an abundance of stationery, gifts, gift wrapping and lifestyle products – join them at the NEC in Birmingham, Hall 3, Stand Q15

www.thegiftedstationeryco.com

Fast FWD to design

From January 11–13, 2026, Olympia London becomes the ultimate destination for product discovery as Top Drawer S/S26 returns – the UK’s leading design-led trade show for creative retailers

This season, the theme Fast FWD to Design sets the pace for a future-focused edition of Top Drawer, built around what matters most: curation, content, and connection. Expect a fresh, hand-picked edit of 600-plus contemporary brands and cutting-edge creators, each chosen for their originality, and designled excellence.

At Top Drawer, every aisle is curated to fast-track your sourcing journey. From emerging makers to global design names, discover more than 25,000 new products, trend insights, and the vibrant community of tastemakers shaping tomorrow’s retail.

From independent boutiques and department stores to museum shops and online retailers, Top Drawer promises to deliver a boutique yet globally relevant buying experience – combining creativity, commerciality, and connection.

“Fast FWD to Design is about momentum –skipping past average to deliver what matters most: curated, design-first products, insightdriven learning, and a community brimming with creativity,’’ says event director David Westbrooke.

What’s on

Retail Revealed Live

A packed three-day programme of trend-led talks, practical masterclasses, and expert panels designed to help retailers stay relevant, innovative, and resilient in 2026 and beyond.

Business Hub featuring the Social Studio

New for this season, the Social Studio brings hands-on workshops, live demos, and social media clinics to help retailers master digital marketing and content creation with confidence.

Launchpad x University of the Arts

London (UAL)

Showcasing the next generation of standout design talent. With 32% of brands new to the show last season, Launchpad remains the ultimate space to discover who’s next in design.

The Better Trends Co. Feature

Translating key trend signals into actionable buying insight, The Better Trends Co. returns with the essential edit for S/S26 – helping retailers buy smarter and stock what customers will love next.

Spotlight Awards & Show Party

A celebration of creativity, craftsmanship, and innovation, bringing the community together to recognise standout talent across the show.

‘’At Top Drawer I’ll be looking for classy, stationery, to bring in the new year. Just something new and bright that makes people want to grab it!’’

Sandra Jervis, Creative Cove, Lampeter, Wales

What: Top Drawer S/S26

When: January 11-13, 2026

Where: Olympia, London

Web: www.topdrawer.co.uk

Stock up on Scottish cards and stationery

The popularity of cards and stationery shows no sign of abating, with Scotland’s Trade Fair Spring hosting many creative suppliers at the SEC, Glasgow, from Jan 18-20, 2026

As the only trade show of its kind in Scotland, Scotland’s Trade Fair Spring is celebrated for its creativity, innovation, and distinctive mix of exhibitors. Many suppliers showcase exclusively here, giving retailers a rare opportunity to source unique designs and original products.

Recognised for being fresh and forward-thinking, the show consistently spotlights exciting new talent. At its heart lies the ever-popular Launch Gallery – a curated selection of 30 start-ups making their wholesale debut. Expect inspiring new ranges from brands such as Art by Annie Grant Sara Willia Landscapes, and Kunal Tewari Photography

Cards and stationery remain an essential impulse buy, making them a staple for gift shops across Scotland. Many suppliers will launch their new collections, so be sure to take a look at ones such as Pink Pig, Wee Wishes, Hole in my Pocket, Neon Magpie, Lesser Spotted Images, Silver Birch Cards, and many more.

Retailers often find hidden gems at the show, which delight their customers, and drive footfall. Missing out on

a trip to this key regional show could mean they lose out on some pioneering products – many buyers report that attendance is vital to keep ahead in the market.

Michael Apter, owner of Edinburgh stationery, cards and gifts retailer Paper Tiger, said: “A visit to Scotland’s Trade Fair is always worthwhile. It is an opportunity to catch up with our Scottish suppliers, compare and contrast di erent product collections, and get an insight into the new makers coming into the Scottish market. Alongside lots of new products from our existing suppliers, the Launch Gallery is always strong, which bodes well for the future of the sector.’’

Beyond sourcing, visitors can enjoy expert insight at the Talking Shop Seminar Theatre, where leading voices in retail will share tips and trends. These will include:

• Mastering TikTok and AI

• How to improve your visual merchandising

• Protecting the brand’s trademark

• A one-to-one interview with House of Bruar owner Patrick Birkbeck

• Reinvigorating Scotland’s town centres and high streets

• Social media selling.

For the best in show, check out the Best Product Awards, judged by industry experts and sponsored by the Giftware Association.

Show director Mark Saunders says: “Retail has its challenges at the moment but there are great rewards for those who stay inspired. The Scotland’s Trade Fair team are working harder than ever this year to bring the most innovative, commercial and creative products for our visitors to see, source and order. So be at the SEC, Glasgow in mid-January to ensure your stock is fresh and marketable for the year ahead.”

“Retail has its challenges at the moment but there are great rewards for those who stay inspired’’

Show director Mark Saunders

What: Scotland’s Trade Fair Spring

When: January 18-20, 2026

Where: SEC, Glasgow

Web: www.scotlandstradefairs.com

A hub of creativity

Creativeworld is a global gathering that showcases the newest ideas, materials, and inspiration shaping the future of creative and craft industries

Creativeworld Frankfurt continues to stand as the leading international trade fair for the hobby, craft, and artistic materials sector, drawing professionals, innovators and trendsetters from around the globe.

Taking place from February 6–9, 2026, the show once again provides an essential platform for brands to introduce breakthrough products, demonstrate new techniques, and engage with an international community of creative professionals.

Renowned for its forward-looking perspective, Creativeworld o ers a dynamic atmosphere where imagination and commercial opportunity come together. Exhibitors represent the full creative spectrum – from fine art materials and craft supplies to writing instruments, decorative products and digital-creative solutions.

Visitors can explore the latest advancements in colour technologies, sustainable materials, DIY innovations, speciality papers, tools and accessories, all designed to inspire both professional creators and passionate hobbyists.

Events programme

Beyond the extensive exhibition floor, Creativeworld o ers a vibrant programme of live demonstrations, hands-on workshops, and expertly curated trend displays. These interactive experiences allow visitors to test new

media, techniques, and applications, gaining a stronger understanding of the products shaping today’s creative landscape.

The show’s highly anticipated Creativeworld Trends presentation o ers valuable insight into emerging aesthetic directions, consumer behaviour, and market dynamics for the coming season – equipping manufacturers, retailers and creators to stay ahead of industry shifts.

Collaboration and networking remain central to the Creativeworld experience. The event brings together retailers, distributors, designers, content creators, educators, and supply-chain specialists from all major markets. It serves as a vital hub for discovering new suppliers, expanding distribution networks, and forming meaningful partnerships that drive long-term business growth.

Sustainability

Sustainability also plays an increasingly important role at Creativeworld. Exhibitors continue to spotlight environmentally responsible materials, low-waste solutions, and products designed with circulareconomy principles in mind. Through discussions, showcases and product launches, the show encourages innovative thinking around responsible production and future-focused creative practices.

For buyers and decision-makers, Creativeworld o ers an unmatched variety of products, commercial

What: Creativeworld

‘’The event brings together retailers, distributors, designers, content creators, educators, and supply-chain specialists from all major markets’’

opportunities, and insight into upcoming trends.

For creators and educators, it provides an inspiring environment for learning, exploration and community. And for brands, the show remains the most influential global platform to introduce new collections, strengthen market presence, and connect with international audiences in a concentrated, high-impact setting.

Whether visitors come in search of the latest product innovations, seasonal trend direction, business contacts, or fresh creative ideas, Creativeworld continues to be the definitive global meeting place for the creative and craft industries.

Where: Messe Frankfurt Exhibition Centre, Frankfurt, Germany When: February 6–9, 2026

Web: https://creativeworld.messefrankfurt.com/frankfurt/en.html

Call: +49 69 75 75-50 00

Email: tickets@messefrankfurt.com

A magical mix

Spring Fair returns to the NEC Birmingham from February 1-4 2026 with a bold new creative direction themed Retail Alchemists – Masters of the Mix

This new era signals Spring Fair’s evolution from a traditional marketplace into an immersive experience; a living, breathing celebration of creativity and connection. More than a buying event, it’s a place where creativity, community and commerce collide, setting the tone for a reimagined retail landscape.

For over 75 years, Spring Fair has united thousands of brands, suppliers and buyers to discover, collaborate and shape the seasons ahead. The 2026 edition builds on that rich heritage with a re-energised visitor experience, an expanded show footprint, and a bold new programme of content, networking, and design-led innovation.

A marketplace transformed

Across the show, the new Retail Alchemists theme will be brought to life through beautifully curated spaces designed to engage all five senses, turning every aisle into a modern apothecary of ideas. It celebrates the innovators who mix the elements of modern retail: people and purpose, technology and humanity, consumption and meaning.

The event remains the largest global showcase for Gift, Home and Fashion sourcing, and a vital destination for buyers seeking products that spark imagination and customer engagement. Buyers can explore more than 1,200 exhibiting brands, and more than one million products across 16 curated destinations, with 38% of products exclusive to the show, to discover the ranges that will define the 2026 retail landscape.

Expect an exceptional mix of design-led, artisanal and commercial inspiration. The show also continues to champion emerging talent through its New Business Pavilions, #SBS Village, in partnership with Theo

Paphitis, and Gift of the Year Showcase – giving buyers direct access to the next generation of design-led makers and creators.

The Greetings, Party & Celebration destination will again be a hub of creativity, featuring the Cardgains Village and the GCA Debut Pavilion, both championing established publishers and fresh new designers including Versed Aid, Eliot Siegel, and Painted Parasol Studio. The Greetings Lab returns presenting designs from Stoats & Weasels, Popsy & Plum, Lydia. London, Lucky Alice, Little Roglets, Afro Touch Designs MarcoLooks, and Dotty Black

Buyers can also explore the latest from beloved names including Ohh Deer, The Art File, Wrendale Designs, Glick, Museums and Galleries, Louise Tiler, Roger La Borde, Paper Salad, Ling Design, Five Dollar Shake, Emotional Rescue, VENT for Change, Brainbox Candy, IC&G, and A Blackbird Sang, alongside newcomers including Craft UK/ Cummins & Papyrus, New Able, Mantle Worthy, In Real Life Store, Bold & Bright, Wishmade, Dratec Stationery, Stormy Knight, Lil Wrabbit, Bewilderbeest, From You to Me, The Handmade Christmas Company, and Blues Group

In the Gift and Home sectors, exhibitors such as My Gifts Trade, Candlelight, Marmalade of London, The English Soap Company, Chalk UK, and Powder Design will present collections that bridge craft, wellbeing, and design, o ering buyers the perfect inspiration for cross-category merchandising. The show continues to attract artisan makers and boutique brands, including Freckleface, known for its handmade home fragrances and wax melts. Rex International, Light Style London, and Powell Craft add to the mix with eco-led, design-conscious products.

More

it’s

What’s new for 2026

• Spring Fair 2026 introduces six visionary new feature spaces, each designed to inspire, educate, and connect.

• The Digital Foundry (Hall 3a) – A sleek innovation lab exploring AI, e-commerce tools and retail tech that helps independent stores thrive online and o ine.

• The Licensing Lab (Hall 4) – A creative hub where ideas meet opportunity, designed for brands, designers and retailers exploring licensing partnerships and collaborations.

• The Merchant’s Corner (Hall 3) – Styled like a British indie shopfront, this space o ers live pitch competitions, masterclasses and insight sessions for independent retailers and small businesses.

• The Design Studio (Hall 6) – A beautifully designed space blending trend-led talks with a stylish bar setting for networking and inspiration, positioning Home and Interiors as must-visit destinations.

• The Buyers Retreat (Hall 3) – A tranquil, botanical-style lounge o ering buyers a place to pause, recharge, and connect with peers over the complimentary refreshments.

What: Spring Fair

When: February 1-4, 2026

Where: NEC, Birmingham

Web: www.springfair.com

Diary of a card shop

Lucy Eason captains George’s in the Kent seaside town of Whitstable, as it sails into its 20th year. Here, she takes us along for the ride!

Being a card shop owner is a bit like captaining a ship through the seasons, and as I write this in October, we are full steam ahead to Christmas. However, the crew remind me of the need to refrain from hoisting the Christmas sails too early in order to truly enjoy the fun of Halloween. It’s an annual battle – balancing the enjoyment of the spooky season while desperately wanting to finally unleash our full fleet of Christmas wrapping and cards!

‘’My stockroom currently looks like Santa’s slightly overwhelmed secondary warehouse – and I’ve already overbought on Christmas, so the challenge now is to sell it all’’

This year I reluctantly refrained from going to the autumn trade shows. I was admittedly a bit too busy, but let’s be honest, it was mostly self-preservation as I knew I wouldn’t be able to resist buying more stu – my stockroom currently looks like Santa’s slightly overwhelmed secondary warehouse – and I’ve already overbought on Christmas, so the challenge now is to sell it all. Luckily, in the shop, as October unfolds, you can feel people’s buying trends gradually shifting. Shoppers move from buying for themselves into gifting for others, which creates a di erent energy and buzz. Mix this with the changing weather and the darker afternoon/evenings, and the shop

becomes a destination and source of positivity, warmth and inspiration.

It’s true that the increased darkness means the shop lights are on earlier, giving us an excuse to unleash our dazzling window displays. We’ve noticed a new wave of customers popping in ‘just for a look’ who end up leaving with a gift and a smile. Our fantastic team are as enthusiastic for the shop changes as our customers!

Navigating shifting seasons

The most exciting shift, of course, is towards Christmas. Back in 2024, we made a (slightly terrifying) decision to keep the everyday card section untouched by Christmas to protect the brilliant sales growth we’d been experiencing. Boom! The decision proved a massive hit that blew our slipper socks o ! This was probably the best decision we’d made, as the sales of Christmas cards went up a phenomenal 98%, and everyday cards also smashed it with 101% growth. A proper ‘have your Christmas cake and eat it’ situation!

It was a no-brainer in 2025 to stick with this plan and, to our absolute delight, the early sales analytics show again that we are already up another 96%. The usual annual struggle of working out when to condense the everyday ranges to make way for Christmas has been eradicated, along with the agony of missing everyday sales.

Star sailors

Catching the eye of customers are our early standout winners. Tippery Hill, brought to us by the brilliant Rosie Made a Thing, has been an understandably satisfying hit. This new range, with its quirkily and beautifully painted dressed animals

and Christmas quips, is guaranteed to raise a chuckle (and a sale). I’m genuinely so pleased for the illustrators Roz and Abbi.

Then there’s the new fluff cards from Tracks, which add a bit of Christmas crazy to the mix (not unlike me). They sit well alongside its brilliant 3D lenticular cards, which will inevitably sell well for the younger demographic (not like me) who love a touch of festive eccentricity.

But the true heavyweights – the standout sellers for the third or fourth year running – are Me&McQ

The traditional designs, intricately laser cut to be unfolded from flat to 3D, are stunning, and always catch the eyes of customers. We invested in a dedicated spinner this year, which has really elevated our display and boosted the sales. It’s never a given that a product or range that sold well in previous years will sell well again the next year. I’ve been caught many a time before with that, however, these continue to exceed my sales expectations. Perhaps tradition, paired with quality and a clever 3D mechanism, is a recipe for success.

Sailing into the next decade

The shop is a constant lesson in managing change – managing the rotation of the seasons, the switching stock displays, windows, the changes in weather and staff. It’s the beautiful chaos that keeps the customers drawn to us, searching out newness and expectant of interesting products that will delight.

‘’It’s the beautiful chaos that keeps the customers drawn to us, searching out newness and expectant of interesting products that will delight’’

Moving into November is also a time of planning, when we are thinking ahead to the new year. And for us… its going to be big fun! We’ll be celebrating our 20th anniversary. I know I don’t look old enough for this!

But George’s was started by George, my grandfather, back in 1970, taken over by my mum and dad, Peter and Diana Hopkins in 1985, and then Nick, my gorgeous husband and I bought the business in 2006, meaning we’ve been trading for a total of 56 years, 20 of which have been ‘captain-and-first-mate’ steered by us!

The George’s ship is in great shape, and with our amazing, motley crew, regardless of the weather, we will navigate it. The world is our oyster and in true Whitstable fashion, 2026 will be the year to see us shine. We’re already dreaming up a few special birthday treats, you can be sure we will keep you posted but in the meantime… Ho, Ho Ho – and be sure to jingle allll the way!

‘We started a

An independent stationery shop in Cheltenham in Gloucestershire has unexpectedly resonated with thousands in its attempt to spark a movement to bring back handwritten letters. Owner Rebecca McMillan explains all to Greetings Today

In just one week, The Sunday Letter Project, launched by Rebecca McMillan and her husband Karl – who run Wildflower Illustration Co. – has reached more than 500,000 views and well over 45,000 likes across social media.

They have seen more than 3,000 comments from people eager to join a new penpal network that avoids the need to exchange personal home addresses in favour of using independent shops and cafés as ‘letter-sending hubs’.

‘’It’s proof that even in a digital world, people still crave real connection, perhaps more than ever’’

The project invites people to reclaim quiet time each Sunday by writing a letter, either to someone they love or to a stranger through a growing network of independent shops acting as ‘letter-keepers’.

Since going viral, stationery shops, bookshops and cafés across the UK and even worldwide have been signing up to become Sunday Letter-Keepers – hubs that allow people to send and receive letters without sharing personal addresses. ‘’We have also had interest from libraries, and are hoping to establish a pilot in a large city in the UK and one in the US too,’’ says Rebecca.

‘’We’ve been completely blown away by the response. So many people are telling us they miss the feeling of writing a proper letter and sending incredible stories about the magic of penpal

connections. It’s proof that even in a digital world, people still crave real connection, perhaps more than ever.’’

So how did this all start? ‘’It was prompted by this phrase that we would hear almost daily in the shop – ‘isn’t it sad that no one writes letters any more?’,’’ explains Rebecca. ‘’We knew it wasn’t strictly true – we actually sell quite a lot of writing paper. But it showed us that perhaps people were craving a broader movement – a collective change in habits. Social proof that other people were doing it, and also a bit of gentle accountability.

‘’The main part of the project is this idea that people sign our free pledge, which is really just a promise to themselves that they will carve out this weekly time to write a letter, every Sunday.’’

Rebecca and Karl have some suggestions about who participants can write to – such as people undergoing cancer treatment through the charity From Me to You Letters, local care home residents –even a complete stranger. Letters that are addressed to strangers can be sent to the Cheltenham shop. They are placed in a basket for customers to collect and read.

Now, there are more than 1,300 people signed up to the pledge to write a letter every Sunday (guaranteeing over 60,000 letters in the next year alone), establishing a safe, global penpal network – and maybe a quiet revolution in how people connect.

Wildflower Illustration Co. began online, with most of its customers finding it on Instagram. ‘’Products were based on illustrations that I was creating in my spare time while I studied law, and later became a trainee solicitor,’’ recalls Rebecca. ‘’The business kept growing almost accidentally, until Karl and I decided to leave our safe and steady jobs as a teacher and lawyer, and give the business a real go.

revolution’

‘’In the pandemic there was a huge uptick in how many people were sending cards and letters, but our worlds shrank and we lacked any sort of meaningful community behind us; we began to dream about opening a real shop where customers could feel the paper and try the pens, as well as have a good chat!’’

When the pair outgrew their Cotswold barn studio, it was ‘’serendipity that a shop that we had always daydreamed about taking over came up to let. We jumped at the opportunity!’’

‘’We

try to seek out the most eco-friendly options wherever we can, as being custodians of Planet Earth is integral to our ethos both as artist and shopkeeper’’

The shop is located in The Su olks, a charming area of Cheltenham about 10 minutes from the main promenade. It’s an area with lots of independents –cafés with delicious baked goods, a music shop, a florist. And what about the customers? ‘’Our demographic is quite mixed,’’ says Rebecca. ‘’We do have a fair amount of older people who often pop in for a good chat. But

Become a letter hub

Retailers who want to become a letter hub can sign up at the ‘Sunday pals’ tab of thesundayletterproject.com

we are equally delighted to get young stationery enthusiasts in – and our stickers are very popular with the under 10s!’’

The majority of sales in the shop are of their own stationery, but Rebecca tries to complement the cards with those from makers who o er ‘’something a bit di erent’’: ‘’I love the letterpress simplicity of Imogen Owen’s cards, and the fun iron-on patch cards from Petra Boase. We have a range of art from local artists in our gallery wall including Anna Lansley, a local print maker, and Meadow and Thyme, a pressed flower artist.

Sustainability is also incredibly important: ‘’We try to seek out the most eco-friendly options wherever we can, as being custodians of Planet Earth is integral to our ethos both as artist and shopkeeper. Co eenotes [whose tagline is ‘simple sustainable stationery’] are one of our favourite brands, and customers also love our sustainable message.’’

The local community is a key part of the shop’s ethos too: ‘’As well as anything formal, we do see ourselves as providing a role to the community by sometimes being the only conversation someone will have that day,’’ says Rebecca. ‘’ We don’t take that lightly, and we always make room for conversation, however busy we are. We do also run watercolour and calligraphy art classes, and have plans in the works for letter-writing workshops and drawing clubs.’’

They also o er some special services: ‘’We have been running our greeting card subscription service – called the Wildflower Paper Club – for eight years now, and it’s definitely a unique and fun way to reach greeting card customers. It’s a very seasonal subscription and we love putting it together. We also do o er bespoke personalised cards in the shop and it’s a lovely service to be able to o er.

‘’The most unusual request so far would have to be a card made to look like a giant Ace of Spades for a bridge player!’’

Like many retailers, though, the cost of living still looms large: ‘’We have definitely noticed people being a lot more careful with their spending in recent years.’’

But there is so much to celebrate, with the success of The Sunday Letter Project reaching across the world: ‘’In the past few days we’ve had a shop in Perth, Australia, sign up. I think that’s our furthest so far but we have also had sign-ups from Canada and Singapore!’’

Stationery suppliers

• Co eenotes

• Katie Leamon

• Petra Boase

• Sakura: Royal Talens and Gelly Roll

• Artstat

• The Literary Emporium

• Imogen Owen

• Lucy Says I Do

• Kaweco

• Blackwing

SHOP TALK

Greetings Today catches up with retailers to find out what’s selling well, how Christmas sales are going, and how they feel about business as we head towards 2026. Want to get involved in the next issue? Email naomi@lemapublishing.co.uk

Name: Janet RossJordan Shop: Cards and Gift Wrap

Location: Isle of Lewis, Outer Hebrides

What’s selling well for you at the moment?

Advent calendars and Advent calendar cards are performing really well. Customers seem to love the idea of traditional countdowns to Christmas, but with options that are unique, beautiful, and often more sustainable.

How’s Christmas going for you at the moment – any surprise hits?

I’ve been pleasantly surprised by how many full-sized traditional Advent calendars are selling this year. In recent years, I noticed a shift towards Advent calendar cards being more popular, but it seems that not everyone wants a chocolatefilled countdown. Traditional Advent calendars with charming pictures behind the doors or pop-and-slot festive scenes are making a big comeback. The nostalgia and simplicity they o er seem to really resonate with customers.

How are you feeling about business as we head towards 2026?

I feel optimistic but also quite concerned about the future of the postal service and the potential impact on card sending. It’s not just about the business side of things – it’s the e ect a decline in card- and letter-sending could have on our wellbeing as a society. Sending cards and letters is such a meaningful way to connect, and I think losing that would be a real loss. That’s why I started the #WorthTheStamp campaign – not just for Christmas, but all year round – to encourage people to recognise the value of sending something personal through the post.

If you could have three Christmas wishes for your business, what would they be?

A continued rise in awareness and appreciation for sustainable gifting options, including my pretty recyclable paper tape, which I design myself.

For more people to discover the designs I create, including my tartan wrapping paper, paper tapes, and Gaelic Christmas cards. I’m especially proud of the Gaelic cards I design for our local cancer support charity, WICCI (Western Isles Cancer Care Initiative). I donate 10% of all my Christmas card sales towards WICCI’s printing costs, which means when they sell the cards, 100% of their sales go directly to supporting local people.

To grow both online and locally here in the Hebrides while maintaining the personal touch that customers love. Keeping it real, staying connected to the community, and maintaining a healthy work-life balance are so important to me. Having time to spend with family, care for elderly relatives, and support friends is a big part of why I’m so passionate about handwritten communication – it’s all about meaningful time spent with others.

Name: Charlotte Stubbs Shop: Creativity

Location: Sheringham, Norfolk

What’s selling well for you at the moment?

Our best-selling cards at the moment are Alljoy Design’s Christmas Bottle Cards – our customers love them! Two For Joy, Hannah Willow Art, Nudiknits from Brainbox Candy, and Bold & Bright are always popular. We carry so many brands it is hard to list them all! Also, Positive Pals – little crochet figures with positive sayings – book vases, scarves and gloves.

How’s Christmas going for you at the moment – any surprise hits?

People are definitely starting to shop early this year. We always start to trickle out our Christmas stock towards the end of August, as visitors to the area want to take home something to remember their holiday by.

How are you feeling about business as we head towards 2026?

Unsure. Everything seems to be so doom and gloom at the moment. It would be nice to see something positive in the news for once! Especially when it comes to retail and the high street. If you could have three Christmas wishes for your business, what would they be?

For people to try to shop local as much as they can. Councils to reduce parking fees on our car parks. Clear and crisp winter days to bring customers to the coast for some retail therapy and to spend money in the pubs/eateries.

Any other issues you wish to highlight?

I think councils really need to support their high streets and encourage the public to use the shops on their doorsteps. As the saying goes – use it or lose it. Places such as garden centres and retail parks become real competition for us at this time of year.

Name: Carl Dunne Shop: Cards and Gifts

Location: Dronfield, She eld

What’s selling well for you at the moment?

All the individual relation captions with a strong range of ICG, and Emotional Rescue.

How’s Christmas going for you at the moment – any surprise hits?

We put all the loose individual Christmas cards out and right now they are flying o the shelf. Two weeks previously we put out the boxes and the packs, and we were absolutely shocked that in those two weeks we sold some £700 at retail – that’s a lot of stock considering it went out so early.

How are you feeling about business as we head towards 2026?

I’m feeling very positive and very strong as we just seem to be increasing sales each month, year on year, so I’ve got very high expectations.

If you could have three Christmas wishes for your business, what would they be?

That’s a hard one – right now I wish my health was a million times better but that’s not the question, so I would have to say first and foremost that the government would take a serious look at business rates. I had a £300 a month increase this year. I also wish that customers would use independent retailers a lot more rather than the supermarkets. I strongly disagree with the extensive ranges of every department that they now stock. And the third one would be for some slightly cheaper cards within what we stock now to try to pull those extra few customers away from other places.

Charlotte pictured centre

Name: Sandra Jervis

Shop: Creative Cove

Location: Lampeter, Wales

What’s selling well for you at the moment?

Blank cards more than anything else. We just don’t fit the norm. We sell a lot of blank cards – people buy them for sympathy and anniversary. We do really well with Ben Marriott’s designs – he’s a young lad from Devon. They are really vibrant. And we sell a lot of the Green Pebble collection.

How’s Christmas going for you at the moment – any surprise hits?

This has been possibly my worst year. Hence why I haven’t put much of it out – there’s just no desire from customers. They don’t want to see it – they’re just not spending and don’t want to think about the future spending they have to do. They’re burying their heads in the sand. There might be a rush at the end – late November will likely be the start of Christmas for me. I could see the way this was going back in July.

I have brought in some socks from Incognito – ones about menopause, and that say girl boss. Really great Christmas gifts.

Name: Georgina Black

Shop: Pretty Shiny Shop

Location: London, N4 3EG

How are you feeling about business as we head towards 2026?

To be honest, I am a little nervous. Things are not changing for the better. Small business and hospitality are not getting the support they need to survive. Emphasis seems to be going towards employee rights, which is fine, but it’s not going to matter if there is no business for the employee to work in. It feels like more and more responsibilities fall on my shoulders as the employer and business owner, with little to no support for those of us having to adapt to it all. Making Tax Digital is a perfect example of just making my life a little bit harder. Every aspect of my business has increased in cost. It’s like death by a thousand cuts. I have spoken to too many business owners on my street that are talking about not renewing their lease when the time is up. It’s a decision I have made myself, and I am closing my second shop in early 2026. It’s just not making enough to remain open; the landlord will want to increase the rent yet again, and it’s just too risky to continue on and commit for another five to 10 years to that location – even though I have seen customer and sales growth this last year. If you could have three Christmas wishes for your business what would they be?

Wish #1 My sta and myself become invincible to viruses! So many people come in for a browse while they have a cold – sni ng, coughing and touching everything!

Wish #2 Lots of customers looking to spend generously and ready to shop – maybe earlier than mid- December? We have a lot of last-minute buying in our shop.

Wish #3 Another dimension just in the back of the shop where I can keep all the back stock in preparation for Christmas stock needs… or the ability to magically re-order stock!

Name: Chris Beards

Shop: Mantons Cards

Location: Port Erin, Isle of Man

What’s selling well for you at the moment?

Everything – we have had an excellent summer on both cards and gifts. Our autumn ranges have started selling well in the past couple of weeks, especially since the weather changed from summer to autumn. Our top-selling card brands include Wendy Jones-Blackett, ICG and Jonny Javelin. We are always looking for new designers to add to our card ranges and have recently added several new companies, with Happy Street Cards going especially well.

How are you feeling about business as we head towards 2026? Really excited. We are sure our loyal customers will continue to support us and we have a fantastic relationship with our biggest suppliers. We are looking forward to lots of beautiful ranges for 2026. The only worry is the constant increase in costs. What are your three Christmas wishes for your business? Business-wise, lots of happy customers. Personally, just for loved ones to be happy and healthy. As I have one wish left it’s for FC Barcelona men’s and women’s teams to win the Champions League!

How are you feeling about business as we head towards 2026?

I think it’s a case of spend a little bit less Sandra! Focus on what you’ve got and sell that well, rather than going all out on new things. I just need to hold back a little bit.

If you could have three Christmas wishes for your business, what would they be?

The UK’s economy flips and changes, and everyone goes gung ho. And that I get Christmas out in time!

Any other issues you wish to highlight?

I just think this has been the strangest year for me on trading. All the seasons have been muted – and I’ve been trying to navigate the shop in a way that doesn’t make it scream ‘I’m trying to take your money!’.

Name: Asma Ola and Maria Yousuf

Shop: The Red Box

Location: Harrogate

What’s selling well for you at the moment?

Our best-selling items all year long are cards, which are well-liked by people of all ages. Our top sellers are Twizler, Fox Under the Moon, local artists Claire Baxter and Charlotte Photography, and Bug Art. Although it takes them a little while to choose from the wide selection, customers enjoy our card collections. We are constantly looking for new card businesses and collections to add diversity to our card o erings.

We’ve noticed that Japanese design cards are becoming increasingly popular with customers. Their distinctive colour themes, unique designs set them apart from traditional card styles. People are drawn to their simplicity, calmness, and unique artistic expression.

How’s Christmas going for you at the moment – are there any surprise hits?

Surprisingly, customers have begun their Christmas shopping early, and they are spreading the cost by making purchases every week. They are buying a variety of little presents, jewellery, Christmas card sets, and calendars to send to their loved ones both here and overseas.

How are you feeling about business in 2026?

We are feeling optimistic as we wish and hope the new year will bring new opportunities to our business.

If you could have three Christmas wishes for your business, what would they be?

To get our name known to the masses – we would like more public recognition and visibility. Sustained expansion and success to increase our influence and attract new clients. Finally, on a lighter note, a magical wand that would allow us to complete all our tasks within a minute during the Christmas rush!

Name: Cathy Frost

Shop: Loveone

Location: 21 St Peters Street

How are you feeling about business as we head towards 2026?

I’m feeling fairly positive about the season ahead and beyond.

If you could have three Christmas wishes for your business, what would they be?

Higher footfall, the cost of living coming down, and more support for small business from government.

Any other issues you wish to highlight? I wish they would sort out business rates!

Greetings Today talks to Adriana Lovesey (Greetings Lab) and Peter Fox (cardfactory) – both founding trustees of the new nonprofit organisation, Cards For All, which has representation at its heart…

Has the demand for diversity and inclusion risen in recent times?

Adriana Lovesey: The need has always been there; everyone’s di erent and deserves to feel represented in the cards they receive. I think what’s changed is the level of awareness. People from all walks of life are realising that belonging to a minority shouldn’t mean having to ‘make do’ with a poor choice as a consumer –and retailers are finally starting to catch up!

Peter Fox: Some minority demographics seem better represented than others. At Cards For All, we’re currently running an online survey to understand which people in which communities can’t find cards that represent them. People of colour are struggling to find them, so are people from non-traditional families, and those living with physical or mental health issues. Alarmingly, 75% of the people living with a disability who responded to our survey couldn’t find a single card that represented them! That needs to change.

Why do you think it is so important?

PF: Everyone deserves to feel as though they matter. A greeting card is a really personal thing; every card sent is meant to commemorate a special occasion or celebrate a human connection – and we should never forget that. Part of our job is making sure that, no matter who you are, there’s a card that will make you feel represented, celebrated, seen and accepted. To us at Cards For All, there’s nothing more important than that.

AL: Growing up, I rarely saw people who looked like me in everyday products, and that had a profound impact

Welcome, one and all!

Diversity and inclusion has become a hot topic within the greetings industry. We talk to two organisations that are driving the way forward…

on my self-confidence. Seeing yourself reflected in everyday items such as greeting cards promotes selfworth and a real sense of pride in your identity.

I’m raising a child of mixed ethnicity; my son received a card for his birthday that depicted a little boy of colour – and the joy it brought him was magical. His immediate reaction was, “Mummy, it’s me on the card!”. Seeing his face light up with happiness was priceless.

What can card publishers do to help?

AL: Consider creating cards that celebrate diversity –while always remembering that people are at the heart of it. Think about someone you know, who might be di erent from most people – because they’re on the spectrum or they’re a person of colour. They might present with atypical gender or have a health condition. Do you think they have a card that represents them or reflects their experience? If the answer is ‘no’, consider creating one! Thinking about the person who’ll receive your card is always the best starting point – and the best way of avoiding tokenism.

PF: I think in a general sense, publishers could consider more diverse representation in their cards. If you create cards with human characters, consider including characters with a range of skin tones or disabilities. But remember that diversity means representing everyone, including people with red hair, di erent body types or wearing glasses – who rarely see themselves on a card, either!

What about retailers – is there something they can do?

AL: Definitely, retailers could keep a note of any requests for diverse products they don’t currently sell – then try to find a publisher that o ers them. In the near future, Cards For All will be putting together a directory of card publishers that create diverse products that we really believe in. We’re also in the process of designing a toolkit for retailers

– so for anyone who isn’t quite sure where to begin, we’ll be creating some resources to help you!

PF: I think the first thing retailers can do is join the conversation; often, people feel reluctant to try being more inclusive just in case they get it wrong – but everyone has to start somewhere, and unless we’re talking about diversity, and learning from each other, then we aren’t changing anything. Talk to your customers and your sta ; find out what’s important to them and start there – whether that’s celebrating Diwali or Pride or Black History Month. Once you start curating a small range of relevant products, you might find you have more than you realise.

What reaction have you had to Cards For All since it was founded?

AL: The response to Cards For All has been absolutely amazing. The work we’re doing has already had so much more traction than we expected – which only shows how much appetite there is for celebrating diversity.

What benefits can publishers and retailers expect from focusing on diversity and inclusion?

AL: In today’s climate, people don’t have much spare money – so they’re increasingly choosing to spend

Adriana’s son Xavier holding a cardfactory card he received for his 5th birthday — the catalyst for starting Cards For All

Autumn Fair Panel: Matt Simpson (Letter Arty), Adriana Lovesy, Peter Fox, Sara Allbright (Retail 100)

it with brands that reflect their values. The younger generations in particular are more likely to shop with retailers that show a commitment to diversity. Being inclusive can win you new customers – and ones who will stay loyal to your brand!

PF: It’s also important to remember that most customers aren’t just shopping for a card, they’re shopping for a whole celebration. So while an inclusive card might not make a huge profit in itself, that customer is also shopping for gift bags, wrapping paper, banners, balloons – so that one card is helping drive sales in other areas.

Can you tell us a bit more about what Cards For All has done since it was founded?

We’re still a very new organisation, but we’ve made a good start... and we’ve got plenty of things in the pipeline! Since launching in June, we’ve created our online survey to assess the need for diverse products and collect some data to back up our work.

We’ve also created and distributed a free poster for retailers to display during Black History Month, that showcases publishers of colour. We also recently presented a lunchtime session at Autumn Fair to help retailers understand why diversity is important and how it can be good for business.

In the near future, we’ll be creating resources for retailers who are interested in improving their understanding of diversity in products, including an introductory toolkit. We’ll also be continuing to raise awareness of particular occasions and working with communities to showcase diverse creators.

We’re also planning to create directory of diverse creatives that we really believe in. We have plenty planned for the next few months!

Anything else you’d like to add?

If anyone would like to complete the Cards For All diversity survey, you can do that at cardsforall.fillout.com/cardsurvey

The braille writer at use in a Cards for Good Causes popup shop

A feel for inclusion

Greetings Today talks to Christine Ansell, CEO Cards for Good Causes, which has been working with the Royal National Institute of Blind People (RNIB)…

How important is it for you to ensure your cards are encompassing diversity and inclusion?

It’s incredibly important to us that everyone feels included and represented within the greeting card industry. Cards are a meaningful way to connect people, share emotions, and celebrate occasions, and that opportunity should be accessible to all.

That’s why this festive season, Cards For Good Causes is introducing braillewriting capability in some of our Christmas pop-up shops. This initiative allows customers to add a personal braille message to their cards, helping to ensure that those with visual impairments can both send and receive greetings that feel personal and inclusive.

We see this as an important step towards greater accessibility and representation across our range and customer experience, and we’re committed to continuing to explore ways to make our shops and products welcoming to everyone.

Tell us how the initiative inspired by the RNIB came about?

We welcomed RNIB as one of our charity partners this year and it was through discussions with them and learning more about the crucial work they deliver to people living with sight loss or who are partially sighted, and their families, that made us think about what else could we do to help and support everyone to enjoy and truly participate in the Christmas tradition of sending and receiving cards. It is such a personal thing to receive a card that someone has specially chosen for you, with a message only meant for you; it really helps people feel loved and included.

And how does it work?

In addition to producing a card with a Merry Christmas message written in braille on the front, in eight of our shops this year, in Edinburgh, York, Exeter, Chichester, Stamford, Norwich and Kingston upon Thames – plus Sloane Street in London, we have included a braille-writing capability where our customers can write their own personal messages to be included in these cards. Anyone can use this service at no extra charge to them. We are hoping it will prove popular, and plan to extend this reach in our shops next year.

It sounds like this took some planning and implementing – how di cult was it?

Being honest, it really wasn’t di cult to plan and implement. Once we had the idea, our sta were passionate about being more inclusive of people with sight loss and partially sighted, and research the best way to proceed, while discussing our idea with our partners at RNIB, who were fantastic in their advice and support to make it happen. Anyone can access and buy a hand-held braille writing unit and widen their own diversity and inclusion reach.

Do the designs have a sensory aspect or is it just the writing?

At the moment the cards have Braille writing, and we would love to explore new ways to grow this area of our organisation in the future. If anyone has any ideas or can help us develop this, please get in touch with me. We would love to be able to represent more groups of people not regularly, or at all, included in what should be an easy-to-access action of sending a loved one a meaningful and personal card.

Is the plan to roll it out to more shops if it proves a success?

Absolutely yes! We are looking to expand this o ering year on year, and find new ways to represent our more marginalised communities.

Any other plans to increase your focus on diversity and inclusion in the future?

Yes, we are already working with Cards For All, which has launched a new initiative within the greeting card industry to drive authentic representation and champion diversity, equity, and inclusion. We have joined its committee to help drive change within the card industry. So watch this space for all future initiatives in this area.

Grace Jackson Design

Holy Mackerel

Diversity has always been at the heart of Holy Mackerel’s creative vision. Through the work of artists Erica Sturla and Rosie Brooks, the publisher continues to celebrate real people, real families, and life in all its colourful variety.

The greeting card industry is increasingly recognising the importance of diversity and inclusion, with more retailers seeking designs that celebrate a variety of cultural occasions. Grace Jackson Design has responded with a thoughtfully curated collection of cultural celebration cards, spanning Diwali, Eid, Chinese and Lunar New Year, and Hanukkah, as well as bat and bar mitzvah designs. Each card is carefully crafted to reflect the colours, symbols, and traditions associated with these celebrations, while maintaining the elegance and quality customers expect.

This year, both Diwali cards were picked up by several prominent retailers, including Oliver Bonas, making these designs accessible to a wide audience and helping more customers celebrate special moments with family and friends.

The range demonstrates how cultural cards can be both beautiful and meaningful, o ering retailers the opportunity to expand their o ering and cater to a broader customer base. Hot-foiled details, vibrant palettes, and refined illustrations help ensure these designs resonate across generations while marking significant occasions with thoughtfulness and care. hello@gracejacksondesign.co.uk gjdesignwholesale.co.uk

Erica Sturla’s distinctive polymer clay figures are instantly recognisable and wonderfully inclusive. Her collection features Mother’s and Father’s Day cards that celebrate family in all its forms, with inclusive designs that reflect the beauty of di erent cultures and backgrounds. She also creates warm, thoughtful cards for same-sex families such as Two Dads and Two Mums, alongside greetings for modern relationships like Daughter and Daughter-in-Law and Son and Son-in-Law.

Rosie Brooks brings her own gentle warmth and wit to the theme of representation, with illustrated cards featuring people in wheelchairs and diverse characters that radiate positivity. Her approachable, expressive style resonates across audiences, reflecting everyday life in a beautifully inclusive way. 01395 578571 sales@holy-mackerel.co.uk www.holy-mackerel.co.uk

UK Greetings

From the rich patterns of Eastern Print to the recognisable silhouettes of Afro Touch, and the characters of the Maryam Khalifah range… UK Greetings has diverse cards that represent the culture of senders and recipients.

Using authentic African wax prints, carefully sourced and delicately shaped, Afro Touch champions the colour, craft and joy of African culture. While the Maryam Khalifah range o ers cards such as this Auntie design that truly reflect the beautiful diversity of the UK population. 01924 436384

salesandservice@ukgreetings.co.uk www.ukgreetings.co.uk

Museums & Galleries has released two new products by one of its star designers, Catherine Rowe: a fine bone china mug and a clamshell glasses case.

Both are new formats for the company and both feature a favourite design by Catherine: her decorative Lobsters repeat pattern in rich blues and royal reds.

We caught up with Catherine at her new base in the middle of a lushly green private woodland, which she finds both restful and inspiring.

Now based in the West Country, Catherine was originally discovered working in a gift shop on the South Coast by one of M&G’s sales agents, and M&G became her first commercial publisher – of a Christmas card design, back in the mid-2010s.

Many successful Christmas designs followed, and Catherine’s work now features heavily across M&G’s portfolio, with Catherine Rowe-branded Everyday and Christmas card ranges; boxed cards; stationery,

including notebooks, journals, and bookmarks; paperweights; and gift packaging such as sheet and roll wrap, gift tissue paper, and gift bags.

Decorative homewares and gifts followed: insulated bottles and mugs; PLA mugs; organic cotton tote bags and pouches; cushions; cotton and paper napkins; aprons, oven gloves, and tea towels; cork-backed coasters and placemats; and games including playing cards and jigsaw puzzles.

Catherine’s aesthetic style is visionary and highly imaginative. Her work blends luxury with a playful twist. Drawing inspiration from her profound love of nature and wildlife, Catherine’s illustrations combine traditional techniques with contemporary flair, creating pieces that resonate with both elegance and whimsy. But her work is not just about design; it’s a celebration of artistry that invites you to experience the beauty of nature in every unique creation.

After graduating from the Cambridge School of Art, Catherine’s talent was recognised when she won the Liberty Open Call for a new iconic Liberty fabric in 2018. Her celebrated design Palace Gardens made its debut in 2019, solidifying her place in the world of textile design. Last year, Anglia Ruskin University Alumni also honoured her with an award for international cultural impact.

Beyond her work for M&G, Catherine has collaborated with many prestigious companies including Liberty Fabrics, Anthropologie, the National Trust, Paperchase, Cocoon Home, Lagom Design, and Fable England.

Now happily settled into her new home, Catherine is looking forward to working on new projects and plans with M&G. So… watch this space!

Art with a playful twist

Up close and personal…

What’s your favourite film to watch over and over again?

I rewatch all of the Studio Ghibli films a lot! They are so cosy and feel-good.

What’s your dream travel destination?

I want to go to Japan one day. I love the cuisine and the culture so much. What’s your favourite colour to wear?

I wear a lot of blues, greens, and other cool colours. I’m into colour profiling and discovering which colours suit your skin, hair and eye colour best… I’m always doing profiles for my friends (unsolicited!).

What’s your greatest extravagance?

I love good food. When I go away, I especially love to spend most of my travel funds on great meals out.

What’s your totem animal and why?

I really love and identify with pigeons. They’re just so unsuspecting and silly. I particularly love wood pigeons. My favourite thing about summer is their call, and seeing them around in abundance.

When and where were you happiest?

I always feel super happy and at peace when I’m in Cornwall. I lived there for six months last year, and I can confirm it wasn’t just the good holiday feelings! I’d love to move back one day. Who is your favourite writer?

I love Barbara Kingsolver at the moment. Her recent novel Demon Copperhead is brilliant, and some older ones such as The Poisonwood Bible, and Prodigal Summer have become new favourites.

What’s the ritual that helps you calm down?

Even though it’s often the last thing I feel like doing when I’m stressed, walking always helps. I’m lucky enough to have beautiful countryside and places to walk in nature on my doorstep, so stepping into the woodland is my go-to. Discovered

The joy a card

Greetings Today talked to Laura McGivern, owner of LA Cards & Gifts in Portadown, Northern Ireland, about what inspired her to open the store and why creating a sense of community remains at the heart of her business

Few things are as simple yet meaningful as a greeting card. Whether it makes someone laugh, o ers comfort, or simply says I’m thinking of you, the right card has the power to brighten a day. For Laura McGivern, that joy was the inspiration behind LA Cards & Gifts, a bright and welcoming shop on Market Street in the heart of Portadown.

What first inspired you to open LA Cards & Gifts?

The joy a card can bring – whether it makes someone laugh, comforts, or simply says I’m thinking of you – really inspired me. Opening the shop was about creating a welcoming space for locals where people could find something thoughtful and meaningful. Over time, it’s grown into a destination for customers from other towns, too. Seeing people travel just to visit has been incredibly rewarding.

How would you describe the shop?

Bright, modern, and full of life! We’ve worked hard to create a happy atmosphere that invites customers to linger. Situated right in the centre of Portadown, we attract a mix of loyal locals and visitors from further afield.

We like to think of the shop as a place where everyone can find a card that really speaks to them. What types of cards are most popular with your customers right now?

Our customers mainly look for traditional and humour cards. Traditional cards remain popular for birthdays, anniversaries, and other life events, while humour cards — witty or lighthearted — are increasingly sought-after for everyday occasions.

High-quality cards from Jonny Javelin, UKG, ICG, and Hallmark are especially popular, o ering both

‘’Cards are about connection, and nothing beats seeing a customer leave with the perfect card – whether a local regular or someone visiting from another town. LA Cards & Gifts aims to make every visit joyful and memorable’’

classic designs and humour that appeals to a wide range of customers.

Which occasions throughout the year tend to drive the most sales?

Birthdays and Christmas naturally drive the highest sales, but ‘just because’ cards are on the rise. Life-event cards for new homes, retirement, or even new pets are increasingly popular, alongside non-traditional occasions such as encouragement or self-care cards.

People want to celebrate friendship, achievements, or simply brighten someone’s day outside of traditional occasions.

can bring

How do you go about choosing what cards to stock?

Our selection is carefully curated for quality, originality, and tradition. Independent and UK-based artists play a big role in what we stock because they bring fresh, creative ideas to the shelves.

We try to balance classic favourites with contemporary styles so there’s something for everyone. The brands we carry – such as Jonny Javelin, UKG, ICG, and Hallmark – help us o er unique, thoughtful designs that really stand out from mass-market alternatives.

Do any customer moments stand out to you from over the years?

Oh, absolutely! One that always sticks with me is a lady from New York who came into the shop. She couldn’t get over the selection of cards and gifts, and she was just blown away by the warm welcome. Everyone was chatting – she ended up staying for about 45 minutes!

Moments like that remind me why we do what we do: helping people express feelings that words alone sometimes can’t.

Sustainability is becoming more important to customers — how do you approach it?

We prioritise eco-friendly cards printed on recycled paper and use sustainable inks and packaging wherever possible. Customers are increasingly aware of this too, making it a key consideration for stock selection.

What’s been your biggest challenge running a small retail business?

Competing with online retailers is always tough. But what sets us apart is our welcoming, curated in-store experience.

Plus, stocking a mix of well-known and independent brands, alongside o ering personalised options, creates a unique shopping experience for our customers.

LA Cards & Gifts seems to have a strong community presence. Can you tell us about that?

We love being part of the local community. We take part in town events and run small workshops throughout the year – they strengthen connections with customers and also bring footfall back into the store.

You’ve worked in retail for many years – how does this experience compare?

I’ve been in retail for over 20 years – everything from clothing and shoe shops to hospitality. But nothing has been as rewarding as what I’m doing now.

Yes, it comes with worries and stress, but you have to take the bad with the good and keep going!

Finally, what advice would you give to someone thinking of opening their own card shop?

Know your community, curate with passion, and don’t underestimate the power of a warm, welcoming space. Cards are personal and emotional – focus on quality and service, and your customers will come back time and time again.

Trade talk

In this issue, suppliers look back with Greetings Today about how 2025 has performed for them, look forward to business in the new year, and consider upcoming trends. If you’d like to share your opinions in upcoming issues, please email naomi@lemapublishing.co.uk

Jackie Collins MD

Cherry Orchard Publishing

This is our last issue of the year! What trends should we be looking out for for 2026?

I think 2026 will be all about authenticity and connection. People are drawn to cards that feel genuine – thoughtful messages, humour, and beautiful finishes that stand out. Sustainability is still key, not just in materials but in creating designs with lasting appeal. There’s a real appreciation for the personal touch, and I’m proud that Cherry Orchard continues to celebrate that sense of care and creativity across our ranges.

‘’Despite economic pressures, people still value the emotion and happiness of sending and receiving cards’’

As it’s our last issue of the year, how has trading been in 2025 – and how are you feeling about next year? 2025 has had its challenges, but I’ve been heartened by the strength and support across our industry. Despite economic pressures, people still value the emotion and happiness of sending and receiving cards. At Cherry Orchard, we’ve stayed flexible and creative, focusing on what matters most – connection. As we look to 2026, I feel optimistic. The desire to share kindness and emotion through cards remains as strong as ever.

James Mace Sales & marketing manager

The Art File

If you exhibited at Autumn Fair/Top Drawer A/W, how was that for you?

We were exhibiting at Autumn Fair this year, an event we’ve done for well over 10 years now, and we had a fantastic show! It gives us a great platform to secure last-minute Christmas business from both existing retailers and new customers. We also soft-launched our Spring Seasons 2026 collection at the show, and got some fantastic feedback and opening orders from retailers who wouldn’t usually buy from us this early on in the Spring Seasons selling period. Overall, a positive feeling to the show, and we’re excited to see how it develops in 2026 with the introduction of the Glee show running at the same time.

This is our last issue of the year! What trends should we be looking out for for 2026?

‘’2025 is looking like it’s going to be record year for The Art File, which is incredibly positive considering the wider economic climate’’

Ooh well we couldn’t give you all of our trends and what we’re looking at for next year, but what I can tell you is that we have more than 10 new Everyday greeting card collections, gift packaging looks and stationery looks that we’ll be launching in January. I feel it’s one of our strongest launches to date, and can’t wait to show everyone! We’ll be launching the products officially at Top Drawer S/S, and of course Spring Fair.

As it’s our last issue, how has trading been in 2025 – and how are you feeling about next year?

2025 is looking like it’s going to be record year for The Art File, which is incredibly positive considering the wider economic climate. I feel the resilience of greeting cards in testing times always shines through, and our performance, along with product, service and style, complements that very well indeed. Roll on 2026!

Any other issue you’d like to highlight?

Apart from the above, I wanted to highlight a new and important project the GCA is rolling out in 2026 – Card Club – which is aimed at teaching children and young people the importance of sending a greeting card… an exciting and important project that will hopefully continue to gain traction in 2026 and beyond. It’s the future of our industry!

Grace Jackson Owner Grace Jackson Design

As it’s our last issue of the year, how has trading been for you in 2025 – and how are you feeling about next year?

2025 has been a remarkable year for Grace Jackson Design.

Exhibiting at Top Drawer, PG Live, and Harrogate Home & Gift offered the perfect platform to showcase more than 100 new designs, including a special 65th birthday card for the show signed by the Mayor of Harrogate and members of the Greeting Card Association.

‘’As we enter our third year of trading, the focus remains on creating beautifully crafted, thoughtful products and building connections with both retailers and customers’’

We also expanded our stationery offering with the launch of new list pads, and received recognition as a Henries Awards finalist for Best Male Card Range.

Stockist growth has been another highlight, with new independent shops joining the network alongside household names including Postmark, RHS, and Oliver Bonas.

As we enter our third year of trading, the focus remains on creating beautifully crafted, thoughtful products, and building connections with both retailers and customers. 2025 has set a strong foundation for the future, blending creativity, quality, and meaningful design at the heart of every collection.

Our next trade show will be Spring Fair – see us on Stand 3Q37!

David

Byk CEO

Ling Design and The Great British Card Company

This is our last issue of the year! What trends should we be looking out for in 2026?

2025 has been an outstanding year for the greeting card industry and our businesses, but we’re always focused on what’s next, and use customer insight and data to work this out.

We believe we’re also the only mainstream card company that launches 100% new every year, making our launches more exciting – and our customers tell us that it certainly helps their sell-through.

‘’Shoppers are drawn to cards that offer value-for-money. They expect more than just beautiful design, but seek out thoughtfully finished cards using foil, die-cut or our signature deep 3D emboss’’

For 2026, we expect growing demand for value and premium finishes. Our data shows that in-store shoppers are drawn to cards that offer value for money. They expect more than just beautiful design, but seek out thoughtfully finished cards using foil, die-cut or our signature deep 3D emboss. We have reacted to this with a greater number of premium cards in our O&R collections, including new boxed single cards.

In an increasingly digital world, a handwritten card feels even more meaningful. We believe that customers are willing to spend more on cards that show they care, and it’s something we expect to see more of in 2026. This is where we are seeing increases in our Christmas boxed card sales as well as our single card sales – because we ensure that each card is not only well designed but creates value too, and we’ve launched several new formats to support this.

We’re continuously seeing increases in our Advent calendar sales, and believe the market has moved away from those with cheap chocolate in them. As a result, we’ve expanded this collection for 2026 with our customers saying what great value, along with great design, they offer. Ling has new 3D Advents at Harrogate Christmas & Gift, along with our complete Ling and GBCC advent collections

It’s also a year since we bought Gifted Stationery, and we’re excited that 25% of its exhaustive square calendar range has new titles, and the slim calendar offer is twice the size of last year. Again, we can show everyone the new collections at Harrogate or Spring Fair.

We’re also really building market share and reputation in our licensed categories. Penny Kennedy has been the go-to brand for licences in roll wrap, gift packaging and Christmas crackers for many years, and is now expanding into paper napkins and reusable tote and present bags. However, the group now also has amazing Everyday and Christmas cards from well-known names such as Cath Kidston and William Morris. Plus, licensed stationery and gifts including new notebook formats, pens, pencil cases and new styles of water bottles, mirrors and glasses cases.

We’re animal crackers!

From playful pups to sleepy cats and even the occasional rabbit, the nation’s pet and animal obsession shows no sign of slowing down – and the greeting card industry is feeling the love…

“T

he UK is a nation of pet lovers – in fact, according to estimates by animal charity the PDSA in 2024, there were a whopping 10.6 million pet dogs, 10.8 million pet cats, and even 800,000 pet rabbits living in the UK,” says Karen Skipper, brand manager at UK Greetings (UKG). Those numbers speak volumes about a market that continues to be inspired by our furry and feathered friends.

Karen explains that this a ection translates beautifully into card sales, with the company’s Camden Graphics range perfectly capturing that everyday joy. “It’s statistics like this that make the Camden Graphics adorable photographic designs so relevant. From excitable pups to snuggling kittens, they showcase only the cutest of pets! Blank inside, they work for a range of occasions and recipients.”

It’s a winning formula that combines visual appeal with broad gifting potential –ideal for consumers looking for cards that can suit birthdays, thank-yous, or justbecause moments.

Of course, there’s plenty of humour in the mix, too: ‘’Hanson White taps into pet popularity through its wry and humorous observations of our four-legged friends through its hilarious cat- and dog-focused designs,” Karen adds. “It’s these kinds of cards that echo social media trends such as #DINKWAD and #SINKWAD (Dual/Single Income, No Kids, With A Dog) that really tap into how ‘typical’ families are seen these days.”

The rise of pet-centric lifestyles is reshaping how consumers see themselves – and how they communicate. Pets aren’t just companions any more; they’re family members, influencers, and even card senders in their own right.

Retailers are also seeing this reflected in their sales. “Hazel Walker, senior

“We have always found animals to be one of the biggest sellers when it comes to greeting card design’’

David Byk, CEO, Ling Design and GBCC

buyer at Waterstones, had lots of insights in her talk at the recent GCA Conference,” recalls agent Richard Pass. “Did you know that cat cards account for 10% of its card sales, and dog cards 5%? To be honest, that surprised me, as I probably sell an equal amount.”

Across the industry, animal designs have proven to be consistently strong performers. David Byk, CEO of Ling Design and The Great British Card Company (GBCC), notes that animal imagery remains one of the most versatile and bestselling themes: “We have always found animals to be one of the biggest sellers when it comes to greeting card design. Studies have shown we are a nation of animallovers, with seven in 10 identifying as such. Designs featuring animals bring personality to a card and can be executed in a variety of ways – funny, cute, traditional etc – enabling them to be adapted to suit the sender and recipient. This is why they perform so well for us and they also translate well across seasonal designs.”

Ling Design’s The Wildlife range has become a customer favourite, and now extends beyond cards into licensed products. “We run many options of cards featuring animals, and it’s a mainstay of the Ling and GBCC staples,’’ says David. ‘’In fact, The Wildlife range is so popular and well-known that we have started licensing it out, and you will see it on Widdop & Co products and also on The Gifted Stationery Company (Gifted) calendars for 2027.”

David says the company’s research also shows a clear demand for pet-to-human cards. “We continue to run thorough research into customer demand for, to and from the pet, and have already published From the dog and From the cat within our Christmas collections. Research shows 99% of dog owners consider their pooch as part of the family. With this in

mind, we are exploring pet captions across other key moments, in particular, Mother’s Day and Father’s Day – watch this space!”

Seasonal trends also influence the animal mix, with specific creatures holding their own at key times of year. “Domestic animals and British wildlife remain consistently adored by our customers, but there are still certain animals that perform better across certain seasons, such as penguins and reindeers for Christmas or rabbits and lambs over Easter –it’s a no-brainer, and you see them featuring throughout our ranges.”

As UK consumers continue to celebrate their pets in every possible way, animal-themed cards are clearly here to stay. Whether it’s a cheeky kitten, a loyal Labrador, or a woodland fox, designs that capture that special connection between humans and animals remain a guaranteed way to make customers smile.

Two Bad Mice

Santoro

The Art File

The Art File

Animals are an ever-popular theme on cards, wrap, stationery and gifts. The Art File has always had a great selection of collections that celebrate pets and wildlife. From the popular launch of Hounds this year to the popular and bestselling Bear collection, there are several card collections to choose from, featuring animals from all over the world.

Choose cheeky cat cards from the Cat Walk collection, marvel at beautiful animal photography in The Bigger Picture, and be stunned by the beauty of animal portraits in the Hounds collection. Find matching designs with animal patterns that span across stationery and gift collections, such as our cat and bird pattern products.

The Art File is also proud to publish a pet condolence card, helping to o er support and comfort to others at a di cult time. sales@theartfile.com www.theartfiletrade.com

Retail opinion

What are your bestsellers in this sector?

Two Bad Mice – I sell so many of their cards. They have beautiful illustrations with beautiful captions; people buy them in batches of six or eight cards. Ben Marriott too – people love birds and his are just that little bit di erent. They are at the front of the shop, and people buy them by the bucketload.

What has changed in this sector for you?

It’s alway been fairly steady. In Wales people like kites, robins – I sell bird cards all-year round.

Sandra Jervis

Creative Cove Lampeter, Wales

What are your bestsellers in this sector?

Two cards from James Ellis have been standout bestsellers – fun designs that say Happy Christmas from the Cat, and Happy Christmas from the Dog. They’re playful, light-hearted, and hugely popular with customers.

What has changed in this sector for you?

I’ve noticed a few more requests for pet sympathy cards, but the biggest trend has been customers choosing cards that reflect the recipient’s pets. For example, if someone owns a spaniel, their friend or family member will often look for a card with a spaniel on it to send to them. It’s a thoughtful and personal touch that’s growing in popularity.

Janet Ross-Jordan Cards and Gift Wrap

Isle of Lewis, Outer Hebrides

What are your bestsellers in this sector?

Animal cards have always sold well for us. Cats and dogs both – and then an assortment of other various animals – but cats and dogs always. If you want to sell a card, put a cat on it! I appreciate that some designers have created a pet sympathy card as well. It is devastating when a loved pet dies, and I like being able to o er a condolence card for people to give in these sad situations.

Georgina Black

Pretty Shiny Shop

Two Bad Mice

Favourite animals are core to the designs at Two Bad Mice.

Cute illustrated greeting cards and stationery feature designs by artists such as Anita Jeram (who illustrated Guess How Much I Love You, the iconic children’s book), Fran Evans and Anna Shuttlewood.

With Two Bad Mice, Anita established a reputation for her witty cards (to date 25 million cards have been sold in many countries across the world) that blend her ironic adult sense of humour with her children’s illustrations of rabbits and mice. Anita’s collaboration with Two Bad Mice has become a brand in its own right.

Ceramics were added to the range in 2007. Mostly mugs and bowls, the transfers and finishing is all done in Stoke on ‘whites’ of the company’s own shapes. The mugs are packed in colourful boxes and the illustrations, which tell stories, extend all over each mug. Cute cats, dogs and rabbits feature across the collection, along with rabbits, swans and many more.

This autumn, Two Bad Mice also released a series of nature notebooks that are sold with envelopes and can be displayed in card racks. The books feature 32 spreads, with each page illustrating a di erent bird or butterfly.

01834 861166

sales@twobadmice.com www.twobadmice.com

London, N4 3EG

What trends are you seeing?

Customers have shown a strong a nity for anything with animals, particularly dogs, cats, and robins. To them, these are family, not simply animals. Customers frequently request presents and cards with their favourite dogs or symbolic animals on them, particularly during sentimental occasions such as birthdays, holidays, or times of bereavement. These designs are among our most cherished and requested products because of the emotional connection they foster.

Asma Ola and Maria Yousuf

The Red Box

Harrogate, Yorkshire

What are your bestsellers in this sector?

Bewilderbeest, Little Dog Laughed, The Art File

Any trends you’ve noticed?

We sell a lot of animal cards. We are a very dog-friendly area, so we sell a lot of items with dogs on, from tins to scarves. The same goes for cats really, and guinea pigs!

Charlotte Stubbs

Creativity

Sheringham, Norfolk

What are your bestsellers in this sector?

Anything with cats and dogs – Stormy Knight and Ohh Deer

What has changed in this sector for you?

We get more random animal requests – for sloths and axolotl, for example.

Cathy Frost

Loveone

Ipswich, Suffolk

The Great British Card Company

UK Greetings

The Great British Card Company (GBCC) has recently launched a new collection of photographic cards in collaboration with the Royal Television Society (RTS)-nominated wildlife presenter, producer, filmmaker and conservation advocate, Hannah Stitfall. The collection features her captivating photography of animals in their natural habitats, from curious British wildlife to the more exotic.

Lucy Ledger, head of creative, GBCC, says: “The range is already hugely popular and we’ve found, in a world where AI is advancing at a rapid pace, people are even more appreciative of a well-shot photograph and the story it tells of the subject.’’

GBCC has a variety of animal-centric collections, from its own photographic and ever-popular range, Darkroom, and the beautiful illustrations of the Henries-nominated Animalia range to its licensed collection of humorous cards, produced with Bewilderbeest.

Its latest release of open birthday cards, currently available to pre-order, includes Country Journal. This collection uses delicate watercolour illustrations to capture the curious nature of British wildlife.

“All of these di erent ranges highlight the versatility of animals and pets on greeting cards. They are adaptable across every age and gender and can be altered to fit a variety of styles, whether it’s photographic, traditional, contemporary or humour, animals and pets will forever capture the hearts of the nation,” says Lucy. www.greatbritishcards.co.uk

Santoro

From loyal pups to graceful koi, the animal kingdom has long been a muse for Santoro’s imaginative world of paper engineering. Across its signature collections – Swing Cards, Pirouettes, Pendulums, and Popnrocks – animals take centre stage in designs that quite literally pop to life. Each one tells a story that captures the simple wonders of nature in motion.

Santoro’s ever-growing menagerie includes everything from cats and dogs to owls, butterflies, koi fish, sea creatures and more, each beautifully crafted to surprise and delight anyone who gets their hands on them. These aren’t just normal cards either. Each 3D greeting is a miniature work of art designed to move, spin, or pop to life in a celebration of both creativity and craftsmanship.

Among the most adored animal designs are the ones that capture familiar moments of charm. The Doggy Bath Time Swing Card, where pups splash and swing about in delightful chaos, has quickly become a customer favourite. The Koi Carp Pirouette glides in serene circles, reflecting both balance and artistry in motion. And, of course, the various beloved cat designs continue to enchant collectors and pet lovers alike; their quiet elegance perfectly mirrored in paper form.

For many, these animal creations serve as more than greetings. They’re heartfelt keepsakes and small reminders of the creatures that bring comfort and joy into everyday life.

020 8781 1104

marketing@santoro-london.com www.santoro-london.com

As a nation of animal lovers, the UK Greetings team is thrilled to unveil more cute and hilarious pet ranges. Camden Graphics’ adorable photographic designs include a mix of excitable pups, snuggling kittens and smiling canines. Blank inside, they’re perfect for a variety of occasions and recipients.  Meanwhile, Hanson White showcases its collection of cat- and dog-focused designs. With relatable humorous observations of pet life, they feature fun and contemporary designs that will resonate with owners and animal fans alike.

01924 436384

salesandservice@ukgreetings.co.uk www.ukgreetings.co.uk

These days, when we start reading a blog or article, some of us may ask the question: did artificial intelligence (AI) write this? There are usually some giveaway signs such as a big, long em- dash; American spelling; italics; and, of course, abbreviated words. Or perhaps it’s hard to tell, because the writer isn’t leaning on AI, but just allowing it to be a quiet improver in the background.

And let’s face it – AI is dividing opinion. Some claim any use of AI is brainrot, while others believe it’s the best thing since sliced bread. But wherever we sit in the AI debate, it’s here to stay.

Let me fess up. I like AI for writing. It’s my writing friend. It checks my spelling and grammar, makes some brilliant suggestions, and on foggy days it helps me make sense of my thoughts. But, like all good things, it comes with a warning: overuse can be detrimental.

Anyway, you’re probably wondering, how is this relevant to me and my business? Well, I want to show you how you can use AI in ways that save time and enhance your business – without losing the human touch.

We have to acknowledge that big corporate retailers are fully tech-stacked, and work relentlessly to out-tech each other. Indie retailers are running at various speeds, with some deciding not to go near AI, and others trying to embrace it but not sure where to start. My bet is you’re probably using it more than you realise, as so much AI is already built into the tools we use daily.

I’m going to share – in non-techy language – how you can start to use AI wisely. And just to be clear, I’m no deep tech expert. But I do know this: as an SME, you’re wearing many hats and juggling a lot of balls. So, if there are ways to simplify, you should.

Customer communications

Grammarly [an AI-powered writing assistant that checks and corrects writing for grammar, spelling, punctuation, and tone, and offers suggestions to improve clarity, conciseness, and impact] has been around for a while, and as someone who works at pace and writes at speed, I love it. It’s great for tidying up customer emails.

And the chatbots ChatGPT and Claude.ai have long been my friends when it comes to creating

AI – friend or foe?

THINK BIG founder Bryony TaylorEdwards shares some practical advice on how forward-thinking independent retailers can use artificial intelligence (AI) to save time, streamline operations, strengthen marketing, and build more resilient businesses

editable templates. These could be customer complaint replies, or automated emails that land in inboxes when someone subscribes to your newsletter.

If you want to go a step further, the chatbot ManyChat can handle simple customer queries on your socials and website. You write the automated replies, and ManyChat sends them. For instance, if you’ve gone round the bend answering the question “what time are you open on Saturday?”, here’s what happens…

A customer messages: “What time are you open on Saturday?”. ManyChat replies automatically: “Hi, thanks for your message! We’re open 9:30-5:30 on Saturdays. Here’s a link to our opening times and directions: [link].”

ManyChat is surprisingly straightforward to use and even has an app. I set up all my automated responses sitting on the sofa in the evening – easy!

Marketing help

I know, from working with and speaking to hundreds of you, that marketing often falls so far down the list that it gets forgotten – until the 3am night terrors remind you of all the things you ‘should’ be doing. You know you need to market your business to grow, but the vicious cycle continues. AI can really help with marketing. In fact, it can be a complete game-changer.

Take Canva, for instance. This is a simple, anyonecan-use online graphic design tool that provides pre-sized templates for your social media, emails, and website. It now has built-in writing and picture editing tools too.

And yes, Claude.ai and ChatGPT – with careful prompting – can help you write content that used to take days, in seconds. Suddenly that weekly email doesn’t feel so far away. I always recommend tweaking AI-generated content back into your brand’s tone of voice. But you can ask for a simple structure, and then write from that.

Planning

AI can also help you plan. Each year I ask ChatGPT or Claude.ai for the key UK retail dates, such as Easter and Mother’s Day, so I don’t have to go searching. I then plug these into my marketing calendar,

alongside personal campaigns and store activations. You can go a step further and give AI your marketing activations and campaign cycle times, and it will map out a comprehensive marketing plan.

Operations

Beyond writing and marketing, AI can also help with the nuts and bolts of running your shop. For example, there are AI-powered inventory tools such as StockTrim or Inventory Planner that analyse your past sales and automatically forecast what you’ll need to reorder and when. That way, you’re less likely to over-order slow movers or run out of customer favourites.

Even if you don’t want to invest in new software straight away, you can still use something like ChatGPT to create a simple reorder checklist. For example, you could upload your sales data from your till system or EPOS system into a spreadsheet, and then ask ChatGPT to highlight which lines are your bestsellers, and suggest when to restock. It’s a quick way to turn raw numbers into a clear action plan –and it saves you headspace.

AI isn’t about replacing the magic of indie retail – your creativity, passion, and community spirit. It’s about using smart tools to give you back more time to focus on what really matters: your customers and your business.

P.S. You’re probably wondering if I used AI to write this… absolutely I did. I gave AI my thoughts and asked for a simple structure to write this piece around. I then prompted it not to change a thing but to check my spelling and grammar. Finally, I’m giving away some free AI prompts for indies. Drop me a line if you want them!

Bryony Taylor-Edwards is founder of Think BIG – a community dedicated to empowering purpose-led founders to build their business confidence, master a growth mindset, and have lasting impact.  Email: bryony@thinkbigleadership.com Visit: www.thinkbighuddles.co.uk