Gifts Today October November 2025

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Gifts Today Contents

Gifts Today team

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Marian McNamara Marian@lemapublishing.co.uk

Editor

Clare Turner Clare@lemapublishing.co.uk

Layout/Design

Rick Vickers rick@lemapublishing.co.uk

Managing Director

Mark Naish mark@lemapublishing.co.uk

Production

Paul Naish paul@lemapublishing.co.uk

42 Trade Talk: With the festive season almost here, suppliers reveal what’s hot for Christmas, their top product tips, the gift they’re dreaming of, and their plans for upcoming trade shows

46 Shop Talk: As we step into the Golden Quarter, confidence levels, buying strategies and festive forecasts are under the spotlight. From autumn trade show visits to must-stock brands and anticipated bestsellers, we ask retailers how they are preparing for Christmas trading

Columnists

16 Gemma Sault, managing director of The Giftware Association

Anna Berry, director and co-founder of Retail100 Consulting

Sarah Halsall, owner of Hand Picked by Henrietta in the Cheshire town of Poynton

Andrew Goodacre, CEO of Bira (British Independent Retailers Association)

Cover Story

22 Bringing a splash of playful luxury to the gifting world, Museums & Galleries has launched two standout new formats from its long-time designer Catherine Rowe

Retailer Focus

owner of Glamorous Gifts in the West Yorkshire town of Rothwell

director of

Message from the Editor

www.giftstoday.media

LinkedIn: @giftstoday

Twitter: @giftstodaymag

Instagram: @giftstodaymedia

The holidays are coming! And for retailers, that’s not just a cheery slogan - it’s a ticking clock. The Golden Quarter is here, bringing with it the most competitive, highstakes period of the year. Each sale and customer interaction will matter more over the next three months than at any other time.

The businesses that shine during the Golden Quarter are those already testing their systems, training their teams, and fine-tuning their supply chains before the festive lights go up.

In fact, John Lewis officially switched on the festive feeling as early as September 24, when its much-anticipated Christmas Shop opened in stores nationwide. This year marks John Lewis’ biggest ever Christmas Shop - with more than 1.1 million crackers set to be pulled, and 70km of garlands ready to decorate homes.

According to Lisa Cherry, head of Christmas at John Lewis, “we’ve invested more than ever before in our Christmas decorations, gifts, and experiences this year, so customers can create magical moments that feel uniquely theirs”.

Several independent retailers we spoke to for this issue have shared their plans and preparations for the festive season, from decorating their shops and dressing their windows to putting up decorative lights and, of course, unpacking lots of new product.

As Sarah Penrose-Warren, director of Sweet Paradise in the Cambridgeshire town of St Neots, says: “October to December will, as always, even out our turnover throughout the year. We will be stocking some lovely new items for the winter season and it’s exciting to have a season change that gives the shop a completely different look and feel. Our customers always compliment us on our beautiful window displays, and we’re always a favourite photo opportunity at Christmas!”

This issue is also packed with business tips and tactics from industry experts. There’s sage advice from Andrew Goodacre, CEO of Bira (British Independent Retailers Association), on how to maximise the Golden Quarter. As he says, this isn’t just about chasing Christmas sales - it’s about capitalising on a continuous wave of celebrations,

from Halloween to New Year festivities - and finishing the year with momentum.

Shoppers now spread their purchases across multiple occasions rather than concentrating solely on Christmas, he notes. This creates numerous touchpoints where independent retailers can stand out, offering curated selections and personalised service that larger chains simply cannot match.

His fellow columnist Anna Berry, director and co-founder of Retail100 Consulting, points out that innovation - not excessive discounting - will drive excitement and sales. She emphasises the importance of focusing on products that are wellpriced, clearly differentiated - and spark joy.

Our pages are bursting with inspiration for any last-minute Christmas must-haves and stocking fillers, including fragranced gifts. Plus, in our Trade Talk section, leading suppliers share their thoughts on what’s shaping up to be trending festive picks, and recommendations for wish list winners.

Over Cover Star is Museums & Galleries (M&G), which casts a spotlight on one of its longtime designers: Catherine Rowe. At Top Drawer A/W, the M&G team was delighted to unveil two new gift products by her - a fine bone china mug and a clamshell glasses case. Both are new formats for the company and both feature a favourite design by Catherine: her decorative Lobsters repeat pattern in rich blues and royal reds.

The Lobster mug looks stunning in its beautifully printed keepsake presentation gift box, while the glasses case comes with a matching printed lens cloth, making it a standout gift (or self-gift) proposition. Catherine is now looking forward to working on new projects and plans with M&G. So, watch this space!

Finally, we’re thrilled to welcome The Giftware Association’s (GA) new managing director, Gemma Sault, to our roster of regular columnists. Turn to page 8 to find out more about her whirlwind start in the role - and how she plans to empower members and deliver energy and value to the industry she now proudly champions. In her words: “Enjoy the Golden Quarter - you all make it sparkle!”

Clare Turner, Editor clare@lemapublishing.co.uk

Candlelight Products Ltd, Ustun House, Waddington Way, Aldwarke, Rotherham. 01709 723000 | contact@candlelight.co.uk | www.candlelight.co.uk Discover SS26. A new season of fragrance awaits See Our National TV Campaign Oct, Mar, Apr

London Zoo teams up with Make Believe Ideas

London Zoo, run by conservation charity ZSL (Zoological Society of London), has announced a partnership with children’s products innovator Make Believe Ideas.

The range will include plush toys, plush notebooks, ‘Zippazoo’ bag buddies, cloth books, and clip & go plush. Featuring endangered animals that are a focus for London Zoo and ZSL, the ‘Zoo Crew’ collection will amplify the charity’s conservation worldwide.

Make Believe Ideas will launch the range at Spring Fair. CEO Joanna Bicknell said: “Working with ZSL to bring the ‘Zoo Crew’ to life has been so much fun for me and our creative team. For our first foray into licensing, it was essential to align with a brand that shares our core values and could blend perfectly with our individual approach to publishing and creating ranges that children want to spend time with - and that parents want to spend money on.

“We can’t wait to see this range hit the market in 2026 - and, more importantly, reach the hands of the next generation of animal lovers.”

British Craft Directory partners with INDX Gift Edit

British Craft Directory (BCD) has announced a partnership with Associated Independent Stores (AIS) that will see a British Craft branded zone at INDX Gift Edit: a new trade event launching on May 19 at Cranmore Park in Solihull.

AIS director of events Jane Bartlett said: “We’ve listened to the industry and are creating an event that is both commercially focused and inspiring, o ering a fresh perspective and valuable opportunity for both established and emerging brands to present their products.”

She added: “We’re delighted to be partnering with BCD, which will not only bring a strong ‘British Made’ focus to the show but also allow us to showcase independent artisans and rising stars alongside some of the gift industry’s leading brands. We’re already taking stand bookings for what promises to be an unmissable Midlands destination for all gift retailers. So watch this space for our exhibitor line-up reveal, coming soon!”

Toasted Crumpet launches new brand

Toasted Crumpet is delighted to introduce Floh: a fresh, trend-led brand o ering a contemporary twist on the company’s signature botanical style, celebrating modern design and the playful use of colour.

Thoughtfully curated and consciously formed, Floh reflects British-made craftsmanship and continues Toasted Crumpet’s commitment to environmental and ethical responsibility.

The launch collections feature mindfully made lifestyle, gifting and greeting card products that aim to bring a joyful touch to everyday life.

At launch, there will be two distinctive collections that celebrate the warmth of togetherness and social connections. The Picnic House embraces the carefree charm of outdoor gatherings and alfresco dining, while Pour & Gather draws inspiration from the vibrant spirit of cocktail bars and co ee houses.

Toasted Crumpet founder, MD, and creative director Jo Clarke said: “Floh represents an exciting new chapter in our journey. The botanical side of Toasted Crumpet will always stay close to my heart. I grew up on a farm with a mum who was a florist, so nature has always been a big part of my inspiration.

“But after years of living in cities like London, Zurich, and Paris, I also adore a clean, contemporary look. My own design style at home reflects that balance: a mix of botanical beauty and trend-led design. So creating Floh to sit alongside Toasted Crumpet feels like such a natural next step for our business. We cannot wait to see it grow.”

Head of sales Kim Thackery commented: “Floh opens up a wonderful new chapter for our brand - one that brings exciting opportunities and a fresh energy to our collections. We’re so proud to offer our retail partners something new and full of colour, while staying true to our British-made quality and strong environmental credentials.”

Available to pre-order now for dispatch from January 2026, Floh o ers customers more than 130 new lines including soaps, hand creams, candles and greeting cards.

Fresh face at

Candlelight

Candlelight, a company long recognised for its strong family values, has welcomed a new generation into its ranks.

Charlotte Daniels, granddaughter of founder Mike Winch, has o cially joined the sales team, bringing a fresh perspective and enthusiasm for building customer relationships, while honouring the business’ decades-long legacy.

She said: “I’ve grown up around Candlelight and seen first-hand the passion my grandfather has poured into it. I’m excited to contribute and help carry his vision forward.”

Harrogate Christmas & Gift The UK’s ONLY Christmas trade

Letterbox Love founder scoops silver gong

Kerry Bilson, founder and director of gift brand Letterbox Love, has been crowned silver winner in the Young Business Woman of the Year category of the National Business Women’s Awards 2025.

The awards programme celebrates enterprising businesswomen from across the UK. Winners were announced during a ceremony at the Leonardo Royal Hotel London Tower Bridge on October 9.

From her home in Derbyshire, Kerry runs Letterbox Love alongside her husband Liam. The small business is known for its meaningful bracelet gifts and original poetry cards that spread kindness and connection through the post.

Since launching five years ago, Letterbox Love has grown from humble kitchen-table (and even caravan-on-thedrive) beginnings to a much loved brand. It’s now stocked in hundreds of independent gift shops nationwide and cherished by customers for its message: “It’s nice to be nice.”

Kerry said: “Letterbox Love started with a hope to make people feel special, and to see it recognised at this level is truly incredible.”

Get set for Scotland’s Trade Fair Spring

For retailers in Scotland and the North of England, the dates to mark on their 2026 calendars are January 18 to January 20, when Scotland’s Trade Fair Spring - organised by Springboard Events - takes place at the SEC in the heart of Glasgow.

Some 500 suppliers, ranging from artisan producers to leading Scottish brands, will be launching their 2026 ranges, as they showcase an array of gifts, homewares, textiles, jewellery, craft, and fine food and drink.

Show director and CEO of Springboard Events Mark Saunders said: “Scotland’s Trade Fair Spring has always been a hub of creativity and commerce. In 2026, we’re building on that legacy by championing independent makers, spotlighting sustainable production, and o ering a platform for networking and knowledge-sharing.”

About a third of all exhibitors are new, including those in the Launch Gallery for emerging talent. The creative Craft Gallery will feature products ideal for galleries and other exclusive outlets.

Held in conjunction with Scotland’s Speciality Food & Drink Show, the event o ers a one-stop shop for retailers. It’s free to attend for registered trade buyers. Exhibitor applications are now open, and visitor registration will open soon.

Widdop & Co. partners with Studio Blom….

Widdop & Co. has unveiled details of a new partnership with Studio Blom. Known for its fun-filled greeting cards, Studio Blom brings its signature style to life through vivid colours, bold typography, and playful patterns.

Now, in collaboration with Lisle Licensing, Widdop & Co. is proud to launch the brand’s first-ever gift and lifestyle collection. It includes a full home fragrance range, from colourful candles to wax melt warmers; self-care essentials such as hot water bottles and eye masks; glassware, including champagne flutes; and mugs and accessories.

Widdop & Co. brand development manager Jo Cunli e said: “Studio Blom is all about colour, creativity, and feel-good energy, and this debut collection captures that perfectly. It’s playful, joyful, and brings something fresh to the lifestyle and home gifting space.

“We’re seeing a growing number of consumers looking for bold colour, positivity, and feel-good designand that’s exactly what Studio Blom delivers. This new collection turns everyday items into something fun, expressive, and full of personality!”

The collection was previewed at Autumn Fair and will be released as part of the Winter 2025 launch, with most lines available to buyers from October.

….and Home of Parisi

Heritage, authenticity, and style take centre stage in Widdop & Co.’s latest signing, as the company becomes the exclusive giftware supplier for Home of Parisi: a lifestyle brand represented by Lisle Licensing and fronted by media personality and broadcaster Kelly Brook and her husband, model and actor Jeremy Parisi.

Rooted in the 600-year heritage of the Parisi family olive farm in Italy, Home of Parisi blends rustic tradition with modern design. The collection will span categories such as food & beverage, home & textiles, fragrance & apparel, and outdoor & garden.

The range celebrates sustainable living, natural ingredients, and timeless family values, and draws inspiration from the growing trend for food, fruit, and floral-inspired gifting.

Curated in collaboration with Kelly and Jeremy, the brand embodies their shared passion for family, heritage, and authentic living. With rustic finishes, beautiful artwork, and functional year-round appeal, the range o ers a fresh take on gifting and homeware.

The partnership will debut at Spring Fair on February 1, where the couple will join Widdop & Co. to o cially launch the brand.

Widdop & Co. CEO Stephen Illingworth commented: “We’re absolutely thrilled to be the exclusive giftware partner for Home of Parisi. In such a crowded category, buyers and consumers alike are looking for authenticity and story, and this brand delivers both with real style.”

Kelly and Jeremy added: “We’re so excited to be partnering with Widdop & Co. to bring Home of Parisi to life. Their passion for quality, craftsmanship, and beautiful design perfectly aligns with our vision for the brand. Together, we’ve created a collection that celebrates everything we love about Italy - family, heritage, and authentic living - while o ering something truly special for the home and for gifting. We can’t wait to share it with everyone.”

L-R: Lisle Licensing director Frankie Lisle, Jeremy Parisi, Widdop & Co. CEO Stephen Illingworth, Kelly Brook

Sparkling with opportunity

Discover what’s new for the 2026 festive season at Harrogate Christmas & Giftan unmissable event for the industry, which is shaping up to be brighter than ever

The festive season may still feel some way o , but the gift and décor industry is already focused on the 2026 edition of Harrogate Christmas & Gift. With the show taking place at the Harrogate Convention Centre from Sunday January 11 to Wednesday January 14, and exhibition space almost full, anticipation is building for another record-breaking year.

Demand for stands has once again exceeded expectations. Organiser Simon Anslow explains: “Straight after the last show, we had a list of new companies which expressed an interest in exhibiting. However, we always give previous exhibitors first option to rebook, and as most have taken up this o er, space for new exhibitors for 2026 is limited. Halls A, B, C and M are already full, and we’re now juggling to find space in the remaining halls for potential new exhibitors.”

This overwhelming response reflects the show’s continued reputation as the UK’s most influential trade fair for the festive and gift markets.

Harrogate 2026 promises an exceptional line-up of exhibitors. Giftware Trading, Shatchi, Partisan Products, Ascalon Design, Sincere UK Norfolk Leisure, RSW International and Calipso Roast are all confirmed, o ering extensive collections that cover every angle of the Christmas and giftware market. From premium artificial trees and crackers to packaging, garlands, wreaths, and floral accessories, buyers will find both breadth and depth in the products on display.

Visitors returning to Harrogate will also notice some changes to the floorplan. Premier Decorations makes a welcome comeback - once again filling Hall H in its entirety - while Kaemingk and Gisela Graham have expanded their stands to accommodate growing product ranges. Puleo Asia takes up a new position at the front of Hall M, Widdop & Co. relocates to the Queens Suite foyer, and both Joe Davies and Portland Living have moved to larger spaces in Hall C.

But Harrogate Christmas & Gift isn’t just about Christmas - it’s also a sourcing ground for gifting and impulse products that work all year round. Its January timing is perfectly

aligned with retail buying cycles, giving buyers the opportunity to plan ahead and secure the newest ranges before their competitors do.

Simon adds: “Buyers attend the show from every sector - from castles, cathedrals and country estates to department stores, garden centres, independent retailers, nurseries, supermarkets, theme parks and zoos.

“They’ll be excited by the diversity of products on o er - not just for Christmas, but for gifting and impulse purchases throughout the year. It’s a must-attend trade event for anyone looking for inspiration to capture their customers’ attention.”

The Harrogate Christmas & Gift website has been updated with all the latest information, and the 2026 exhibitor list. Buyers and exhibitors can register or book space online at www.harrogatefair.com, where details of travel, accommodation and local amenities are also available.

What: Harrogate Christmas & Gift 2026

Where: Harrogate Convention Centre,

Kings Road, Harrogate, North Yorkshire

When: January 11–14 2026

Call: 01902 882280

Email: simon@harrogatefair.com

Visit: www.harrogatefair.com

A season of comfort and hope

Author/illustrator Stacey McNeill’s new gift book is exceeding pre-order expectations, as Fox Under The Moon captures hearts this Christmas. Gifts Today find out more…

From humble beginnings in a tiny caravan on Anglesey, Fox Under The Moon has grown into one of the most heartwarming success stories in the gift and publishing world.

Created by author/illustrator Stacey McNeill, the brand has built a loyal community of more than 300,000 followers online, who connect deeply with its quiet words of comfort, hope and encouragement.

This autumn marked a major milestone for the business with the publication of Stacey’s first traditionally published book, “Fox Under The Moon - Seasons of Comfort and Hope” (Quercus, Hachette UK).

Released on October 23 in the UK, and with a North American launch planned with Weldon Owen in early 2026, the full-colour gift book exceeded expectations - more than doubling pre-order targets ahead of launch and earning impressive early media attention, including a feature on BBC Radio 4’s ‘Saturday Live’.

As well as trending in the top 500 books on Amazon in the lead-up to release, support from retailers has been strong across both independent bookstores and gift shops. During launch week, “Seasons of Comfort and Hope” was also selected by bookstore chain Waterstones as one of its biggest upcoming ‘Health and Lifestyle’ titles for 2025.

Blending Stacey’s signature illustrations with gentle reflections on resilience, change, friendship, and new beginnings, the book has been described by Sunday Times bestselling author Donna Ashworth as “wise and warm, like a hug from the universe” - making it an ideal gift for the festive season.

But the story doesn’t end there. Alongside the book, Fox Under The Moon continues to grow its successful gift and greeting card ranges, o ering a wide selection of uplifting stocking fillers and thoughtful pick-me-ups for Christmas shoppers.

The collections are loved for their heartfelt messages and whimsical illustrations, providing meaningful little reminders of comfort and courage when they’re needed most.

There’s also exciting news on the licensing front. The Art File will expand its Fox Under The Moon collection to 36 designs in January, featuring artwork taken directly from the new book. The partnership continues to flourish, bringing Stacey’s words and illustrations to an even wider audience through beautifully produced cards that retailers and customers adore.

In addition, Fox Under The Moon has announced a new collaboration with Joe Davies, which will debut a dedicated gift range at Spring Fair. The collection will translate the brand’s most-loved illustrations and messages into accessible keepsakes and everyday tokens of encouragement – perfect for independent retailers seeking meaningful, heart-led gifts.

As Stacey explains: “I’ve always believed that small words of comfort - whether in a book, a card, or a keepsake - can make a big di erence to someone. It’s incredibly special to see Fox Under The Moon growing into a brand that helps people feel seen, understood and uplifted.”

For retailers, the expanding range o ers a unique opportunity to stock products that combine emotional resonance with commercial appeal – beautifully presented and supported by a highly engaged online audience.

As we approach the festive season, Fox Under The Moon stands out as a meaningful brand with heart, warmth, and longevity – reminding us all that comfort, kindness and hope will always be in style.

The home of stocking fi ller s

Hundreds of traditional toys, nostalgic novelties and quir ky treats now in stock and ready to dispatch.

New products

Shine bright

Molly Olivia

This Christmas, Molly Olivia jewellery o ers pieces designed to be worn, loved, and layered. The collection ranges from gold hoop earrings in every size to bold gemstone cocktail rings, exquisite tennis bracelets, and perfectly proportioned stacking rings.

Molly Olivia’s ethos is simple: jewellery that makes you look as good as you feel. Each design blends timeless style with a modern edge, and is crafted in 18k gold vermeil, sterling silver, and ethically sourced gemstones.

At its heart, the brand emphasises slowing down, choosing well, and wearing often. This is jewellery that celebrates both life’s milestones and quiet moments. With a curated collection designed to make finding a personal match e ortless, Molly Olivia aims to become the go-to for women who appreciate craftsmanship, quality, and touch of everyday luxury.

Call: 07710 616110

Email: hello@mollyolivia.com

Visit: https://mollyolivia.com/

New hues

Stabilo

Stabilo kicked o October with the launch of three product ranges. First up, the STABILO pointball colorful introduces a fresh, contemporary palette with new hues of ultramarine, mint green, rust red, and dark grey - designed to bring personality and flair to desks and pencil cases alike.

Next, STABILO MARKdry Neon brings a vibrant twist to the innovative MARKdry range with four shades of neon yellow, neon green, neon orange and neon pink. Unlike traditional whiteboard markers, the MARKdry Neon o ers smooth writing across both whiteboards and flipcharts - no pen switching required!

Finally, STABILO BOSS ORIGINAL NatureCOLORS Wildflower Edition expands the BOSS ORIGINAL NatureCOLORS line with four shades inspired by nature: burgundy, ultramarine, grey violet and blush. Available for two years from October, these are ideal for everything from precise underlining to bold highlighting.

Call: 07925 427600

Email: STABILOPR@BWPGROUP.COM

Visit: https://www.stabilo.com/uk/

Charm & chic Joe Davies

The latest release in Joe Davies’ Village Pottery range includes new pubs, shops, and garden houses. With a variety of styles and sizes to choose from, Village Pottery is perfect for year-round gifting, collectables, or adding a touch of rustic charm to your displays.

This season also sees the arrival of the Equilibrium Monochrome Collection. This range features necklaces, bracelets, and earrings that blend bold geometry with refined detail. Each piece is intricately crafted, pairing clear and black gemstones, and is finished in real silver or gold plating.

The collection o ers a luxurious, highcontrast aesthetic that’s both vintageinspired and e ortlessly modern. Perfect for those drawn to understated opulence, the Monochrome Collection elevates daytime looks and adds a touch of drama to evening outfits. It’s a musthave for lovers of classic glamour with a contemporary edge.

Call: 0161 975 6300

Email: sales@joedavies.co.uk

Visit: www.joedavies.co.uk

Festive freshness

Puckator

Puckator’s in-house design team has delivered two new festive collections. With more variety than ever before, these ranges o er something for everyone.

Designed with a focus on traditional Christmas decor and seasonal charm, Christmas Botanicals includes bath bombs, nail files, gift bags, wrapping paper, and a variety of other pamper-inspired and packaging products. Featuring soft botanical illustrations and festive scents such as Mistletoe and Winter Spice, this range brings together wellbeing, beauty and presentation.

Jingle Bunch adds some playful energy to Yuletide, with a cheerful cast of characters including Santa, elves, reindeer and snowmen. These fun designs appear across a wide selection of products including stationery, colouring sets, gift wrap, slime, slippers, and novelty gifts. With bright colours and family-friendly appeal, Jingle Bunch is perfect for stocking fillers, children’s ranges and high-impact festive displays.

Call: 0800 011 6969

Email: customerservices@puckator.co.uk

Visit: www.puckator.co.uk

Tin-spiration alert

Rex B2B

One of Rex B2B’s most popular collections - the retro storage tins - is bigger and better! Originally inspired by vintage food packaging, these versatile tins are used for stylish storage and display in every room of the house.

Santa’s little style squad

Blade & Rose

This year’s Christmas range from award-winning baby and childrenswear brand Blade & Rose includes delightful new additions.

Highlights are a festive twirlworthy Christmas dress, an adorable baby romper, a bib, a matching top, socks, and the brand’s signature leggings - each featuring cheerful holiday prints such as a snowman, gingerbread man, and Christmas tree.

Also new is a cosy Christmas jumper showcasing four beloved Blade & Rose characters: Santa, the Snowman, Hamish the Highland Cow, and a festive reindeer. Fan-favourites including the Christmas Pudding, Santa, and Reindeer designs are also returning, making it easy to mix and match for maximum holiday cheer.

Available in sizes from 0-6 months up to 5-6 years (on selected items), the collection is ideal for matching siblings, gifting, and creating magical memories during Christmas jumper days and family celebrations.

Call: 01539 730880

Email: wholesale@bladeandrose.co.uk

Visit: https://bladeandrose.co.uk/

A countryside twist

Wrendale Designs

Wrendale Designs has introduced a collection of embroidered cosmetic bags that combine practical design with premium craftsmanship. Each piece features beautifully detailed embroidery inspired by some of the brand’s most-loved illustrations, bringing the charm of the British countryside to everyday accessories.

Thoughtfully designed and expertly made, these bags are as functional as they are stylish - making them ideal for gifting or for adding a touch of luxury to daily routines.

The collection is available in four versatile sizes. The Accessory Case is a travel-friendly essential, perfect for storing jewellery, hair accessories or makeup. The Cosmetic Bag o ers a compact solution for everyday essentials, while the Makeup Bag - crafted from soft-touch fabric with a secure zip closure - is ideal for larger beauty favourites. Completing the range, the Pouch features an elegant wrist strap, and can be used as a clutch, makeup bag, or organiser.

Each size comes in four embroidered designs and colours, o ering something to suit every style and occasion.

Call: 01652 680253

Email: info@wrendaledesigns.co.uk

Visit: www.wrendaledesigns.co.uk

The range now features 11 new designs across the mini and XL storage tins. Bestselling designs such as Passata and Olive Oil are available in the mini size - ideal for displaying succulents and cacti, storing spices in the kitchen, or keeping trinkets safe in the bedroom.

The XL tins also include a refreshed version of the popular Lemons & Harissa design. It has now been updated to Lemons & Tomatoes in a fun pink and blue colourway, and was Rex’s top-selling product at Autumn Fair.

See the full range on the Rex B2B website, and shop with no minimum order and free delivery options.

Call: 020 8746 1700

Email: info@rexlondon.com

Visit: www.rexlondontrade.com

Xmas cheer

Lisa Angel

Celebrate the season in style with Lisa Angel’s new Christmas collection. Candy-coloured pops meet bountiful bows in this sweet selection of decorations and gifts. From heartwarming mugs for cosying up, to cute candle holders that elevate any festive tablescape, each piece is carefully designed for both decorating and gifting.

The range features whimsical wintry creatures adorning everyday accessories, providing festive cheer for kids and animal lovers alike. For those keen to incorporate nostalgic nods of Christmases past, each mug, candle, hanging decoration, and sweet trinket is bursting with sentiment - making a great gift or uplifting self-care treat.

Combining timeless retro charm with fun, trend-led themes, Lisa Angel’s new range is a riot of colour and joy, ideal for preparing for the Christmas countdown. Call: 01603 859111

Email: cs@lisaangel.co.uk

Visit: https://www.lisaangel.co.uk/

My first month at

From Autumn Fair plinth-building to shaping a fresh strategy, The Giftware Association’s (GA) new managing director Gemma Sault shares her whirlwind start - and how she plans to empower members and deliver energy, sparkle and value to the industry she now proudly champions

So… I survived my first month as managing director of The Giftware Association (GA) - and what a ride it’s been!

Like any new role, the first few weeks were a whirlwind of nerves, excitement, and a touch of ‘what have I gotten myself into?’ But stepping into this position has been more than just a career milestone. It’s been energising, inspiring, and full of surprises.

One of those surprises was my debut as an exhibitor at Autumn Fair. I’ve always attended the show from the retail side, usually arm-in-arm with my buyer, hunting for the next big thing to wow customers. But this year, I got to peek behind the curtain. And let me tell you, it’s not all glitter and bunting. It’s blood, sweat, blisters, and a whole lot of Starbucks.

We set up 25 FSDUs (shoutout to N Smith and Co for the engineering wizardry), and I had a moment where I genuinely wondered if my leadership would be judged by how fast I could build a plinth. Spoiler: the GA team ran rings around me. While I was still figuring out which way was up, they were already making the stands sparkle.

Thanks to their brilliance, we showcased the Gift of the Year Awards 2025 shortlist in all its glory, and the buzz was electric. Seeing the winners with their trophies filled me with pride.

“I’m genuinely thrilled to be leading the GA at such an exciting time”

The mix of products was incredible - from bouquet books and watercolour kits to beautifully designed homeware, jewellery, recycled reading glasses, and even charcoal soap - to name but a few. It was like being part of an exclusive club… one that retailers were queuing up to join.

I also had the joy of meeting many of our members - and wow, are they talented! This industry is built on passionate, imaginative, resilient people, and being part of it is genuinely humbling. We as an association have a responsibility to do these incredible people justice. We need to represent them, support them, and help them be the best they can be.

So, back in the office (after what felt like 58 Starbucks trips, and a chance to rest my feet), I got to work shaping our new strategy. And yes - we’re bringing the energy, the sparkle, and the value. In fact, we will be delivering amazing value every day (a slogan from my Poundland days that’s still engraved on my heart).

We’re here to champion the giftware sector and make sure our members feel truly gifted. Here is a sneak peek at our next steps…

L-R: GA head of membership Victoria Louise, head of operations and events Chris Workman, managing director Gemma Sault, PR and marketing manager Greta Baker

The GA Stand and Gift of the Year Awards 2025 Showcase at Autumn Fair

the helm

1Member empowerment & growth: we’re dialling up support with tailored resources, mentoring, and networking that actually helps. Whether you’re just starting out or scaling up, we’ve got your back. We’re also reviewing our value proposition to make sure we’re delivering what you need.

2Industry visibility & advocacy: we’ll keep shouting about how brilliant this industry is - through the Gift of the Year Awards, trade shows, and media buzz. And when it comes to the big stu (supply chains, sustainability, regulation), we’ll be your voice and your champion.

3International innovation: we’re going global! Our international team will help unlock new markets, share insights, and support innovation that resonates worldwide. The future is borderless - and we’re ready.

4Be connected: this industry thrives on relationships. We’ll build bridges across design, retail, manufacturing, and export - and tap into our team’s legendary network to spark meaningful, long-term connections that support real commerce.

5Education & insight: knowledge is power. We’ll invest in research, trends, and practical advice to help you pitch better, sell smarter, and understand your customers like never before.

I’m genuinely thrilled to be leading the GA at such an exciting time. The creativity, resilience, and sparkle of this industry is unmatched - and I can’t wait to build something amazing with all of you.

Thanks for being on this journey with me. I’ll be here in every issue of Gifts Today sharing what I’ve been up to. But I’d love to hear from you too. Got ideas, feedback, or just want to chat about how NOT to build a plinth?! My inbox is always open. Enjoy the Golden Quarter - you all make it sparkle!

The Giftware Association (GA) is the UK’s dedicated trade body for the home and gift industry. Established in 1947, its core mission is to support, connect, and educate businesses of all sizes in the gift and home sector, through promoting growth, innovation, and sustainability within the industry. Key services include business support, networking, education, government lobbying, international trade, and running the annual Gift of the Year Awards. Benefits of membership include mentoring, discounts on trade shows, hotel bookings, professional consultations, rebates on exhibition space at major events like Spring Fair and Autumn Fair, and access to exclusive content and expert advice. The GA is active at trade shows both in the UK and internationally, and is recognised for fostering a vibrant and collaborative community within the gift and homeware sector.

Call: 0121 236 2657

Email: gemma.sault@ga-uk.org

What’s

in a date?

An early Easter, a spooky Saturday and a Christmas long weekend are set to rewrite the retail playbook in 2026. Gemma shares some hints and tips on how buyers and suppliers can outsmart next year’s calendar chaos to boost sales and stay ahead of the competition

When you think of ‘dating’ it probably conjures up awkward dinners and ghosting - not calendars. But in the retail and supplier world, dates are everything. And no, not the romantic kind (unless you’re trying to woo a buyer). I’m talking about the calendar kind: the sneaky little numbers that quietly shift and then wreak absolute havoc on sales patterns.

After peeking into the 2026 calendar (yes, I do that for fun), I can confirm: the dates are up to mischief. And they’re about to mess with customer mindsets and category performance in a big way.

I’ve managed seasonal events for the best part of a decade, and here are some hints and tips for how to survive the date changes next year. Think about this when you are pitching to buyers, or planning your strategy for newness for next year.

Easter: the early bird gets... less time to sell?

In 2026, Easter hops in two whole weeks earlier (from Good Friday on April 3 to Easter Sunday on April 5). That’s not just a scheduling quirk - it’s a retail curveball. Some categories could see sales drop by up to 28%. Why? Because customers barely have time to blink before they’re panic-buying chocolate bunnies, and they have so much less time to make arts & crafts.

The fix? Stand out by diversifying your range: think products with a longer shelf life and broader appeal. Basically, give Easter a glow-up, and really showcase the spring elements.

Halloween: Saturday scaries (in a good way)

Halloween (October 31) lands on a Saturday in 2026, which means two things: the undead will rise, and so will your sales - by up to 20%, just from the date shift alone.

Expect the market to be flooded with fake blood and cobwebs, but if you really want to slay the competition, bring the creative chaos. Newness is your best weapon - pitch and launch fresh, freaky products and show them o with pride.

Christmas: a Tuesday tease and a weekend win

December 1 falls on a Tuesday, which means the early Christmas decoration rush might hit snooze. Expect a surge around Saturday December 5 and Sunday December 6 instead - cue the stress for your buying teams.

The solution? Tempt customers earlier with irresistible new product development. Think: decorations so good they’ll want to put them up in November (don’t judge them).

Visit: www.giftwareassociation.org | www.giftoftheyear.co.uk

But here’s the silver tinsel lining: Christmas 2026 comes with a four-day weekend! That’s a gift in itself. Expect a boom in home accessories, tableware, and festive drinkware as people go all out to impress their in-laws and Instagram followers.

In summary, dates aren’t just numbers - they’re retail plot twists. So whether it’s an early Easter, a spooky Saturday, or a festive long weekend, the key to success is staying ahead of the calendar and thinking creatively. Because in retail, timing isn’t just everything - it’s THE thing.

GA member Demi Pendakis, founder of F.Y.G.

GA member Susie Gunn, founder of Hollie Tree

Joe Davies

Gift inspiration with everyday appeal

The strongest gift ranges are those that blend style, a ordability and broad appeal - and this season, Joe Davies stands out for its ability to provide just that. From sentimental keepsakes to chic fashion, sparkling home décor and trend-led beauty, these new lines are perfectly pitched for today’s shoppers

Silver Script Frames

Celebrating life’s most meaningful moments, the new Silver Script Frames bring a touch of elegance to milestone gifting. With subtle metallic lettering across wedding, engagement, christening, and first communion designs, these frames o er a clean, modern way to showcase treasured memories.

Their versatile styling makes them a natural fit for a wide range of interiors, while their sentimental value ensures they resonate across generations. This is a classic pick-up line with proven appeal.

Equilibrium Accessories

Animal print remains a wardrobe staple, and Equilibrium’s latest accessories collection captures the trend in a wearable, gift-friendly way. Silky scarves and chic cosmetic pouches come in leopard, zebra, and mixed prints, giving customers easy ways to add a pop of glamour to their look. Available in neutral tones as well as bolder palettes, these accessories are ideal for self-purchase or quick gifting. With stylish presentation and affordable pricing, they’re set to be strong sellers for fashion-led independents.

Crystal Bloom Tealights

Striking, colourful, and full of charm, the Crystal Bloom Tealights are designed to stop shoppers in their tracks. These sculptural glass holders, shaped like blossoming flowers, glow with jewel tones of pink, green, lilac, and red when lit.

Eye-catching on their own yet irresistible when grouped together, they o er retailers excellent visual merchandising opportunities. Both functional and decorative, they’re the kind of product customers love to gift - and to collect.

Indulge Health & Beauty

Beauty and self-care continue to drive gifting trends, and the new Indulge Health & Beauty range ensures luxury looks don’t come with a luxury price tag.

Retailing under £10, this pastel-toned collection includes detangling combs, manicure sets, facial sponges, and cleansing tools - all packaged in fun, shelf-ready designs.

Perfect as stocking fillers, pick-up treats or everyday indulgences, Indulge ticks the boxes for styleconscious shoppers who want beauty accessories that feel special yet remain a ordable.

Renowned for outstanding customer service, Joe Davies remains a trusted name among retailers. Its flexible approach - including low minimum orders and its popular ‘little & often’ buying model - ensures the company caters to businesses of all sizes.

The magic never stops…

Wild Things continues to spread love, joy, and light with new collections and display inspiration for 2026

As the cold, dark days begin to creep in, making the most of the autumn and winter sun at every opportunity becomes vital to our wellbeing. With that in mind, Wild Things’ suncatcher motifs and collections are an ideal solution for beating the seasonal blues - whether it’s a classic piece from an existing collection or something fresh from the upcoming 2026 range.

These handmade, UK-designed gifts are not only affordable but also incorporate exceptional quality elements that cast smile-inducing rainbows all year round.

The Fantasy Glass Pretty Little Birds have received a display refresh, with a new white LED blossom tree alternative that beautifully showcases the bestselling Robin glass bird - just in time for the festive season.

Come springtime, the LED tree transforms into the ideal display for fellow popular glass bird designs such as the Blue Tit, Goldfinch, Emerald, Rainbow, and Evening Song. The glowing LED tree looks equally uplifting when adorned with the brand’s new Christmas Dreams ornaments. These elegant, glittery charms include bell, heart, robin, reindeer, and holly motifs, as well as Wild Things’ favourite: the angel motif.

As we enter the new year, the theme of love is alive and well across the range, with the perfect Valentine’s Day motifthe Heart of Hearts - featured within the Crystal Dreams, Pure Radiance, and Crystal Wonders collections.

For Mother’s Day, the Fabulous Florals carded suncatchers, with the classic flowers of chrysanthemum and da odil, hit the mark for that extra sparkle when celebrating life’s special guardians. The Pretty Little Birds range also comes into its own for this gifting occasion. The pretty LED blossom tree

counter display is set to become a mainstay for showcasing the sparkling glass and smaller crystal collections. Currently in production and due for launch in the new year, Wild Things is set to introduce a touch of charm at the checkout with a nickel-free range of metal and enamel charm bookmarks in 12 designs. Featuring beloved motifs such as the Tree of Life, Heart of Hearts, and Cats in the Moon, these lightweight, carded, gift-ready accessories are designed to slip easily into a greeting card as a thoughtful extra.

The bookmark range will sit perfectly in newly launched cardboard CDUs, which come in six and 12 pocket options.

Magic and enchantment have always been at the heart of Wild Things’ product selection, with warmly lit booth and tree displays remaining key aspects of the brand’s o ering. And a choice of new cardboard CDU designs will give retailers the flexibility to display select ranges in additional areas of their stores.

Alongside the Christmas Dreams and Bookmark ranges, the Fabulous Florals carded suncatchers, new boxed Crystal Radiance suncatchers, and glass Birds, Bears, and Kitties ornaments now have their own bespoke cardboard CDUs. This will promote merchandising flexibility, allowing for more prominent POS positioning and increasing sales potential for these tried-and-tested bestsellers.

Wild Things looks forward to catching up with existing customers and creating sparkling new partnerships at Spring Fair. The team will be on stand 4B22-C23, ready to discuss all things radiant!

Let’s talk about… innovation

As Halloween, Black Friday and Christmas approach, innovation - not excessive discounting - will drive excitement and sales, says Anna Berry , director and co-founder of Retail100 Consulting

Despite challenging market conditions, the giftware industry continues to demonstrate remarkable resilience, providing a sense of stability and reassurance to all stakeholders.

The upcoming key gifting seasons - with Halloween’s steady growth, and the Golden Quarter of Black Friday, Christmas, and end-of-year sales - are a testament to this strength, and present a critical opportunity for driving annual profits.

Black Friday is here to stay (sadly). Its name originates from the idea that retailers operate at a financial loss, or are ‘in the red,’ until the day after Thanksgiving, when heavy sales finally allow them to turn a profit or move ‘into the black’. That’s quite worrying, given that Black Friday falls on November 28 this year. Still, it underlines the critical importance of the final quarter.

While we may not love Black Friday, it’s hard to resist. But one way to avoid excessive discounting, particularly for smaller brands or retailers, is to focus on innovation and ensure products are well-priced and clearly di erentiated, maintaining their value.

At Retail100 Consulting, we always advise our clients to define a clear purpose. What is your brand about? And why should customers choose it? Storytelling - about what makes it special or di erent - is key, whether that’s highlighting handmade production, UK sourcing, or the people behind the product.

The recent season of trade shows underscores the industry’s need for continuous innovation, inspiring and

motivating all stakeholders to create products that spark joy. From Maison & Objet in Paris to Top Drawer A/W and the Speciality & Fine Food Fair in London, buyers were on the hunt for innovative products. Feedback from these exhibitions was consistent: “Show us something new,” buyers said, and asked: “What’s coming for the next season?”

Highlights from Top Drawer include Storiographic: a Cambridgeshirebased design studio and sustainable brand founded by lifelong best friends and designers Nic and Roz. Their collections are rich in colour, pattern and narrative, spanning paperware, stationery, gifts and accessories.

Determined to manufacture in the UK, Nic and Roz are not only brilliant designers but also excellent storytellers.

At the other end of the design scale, Legami consistently produces innovative products with great kids’ appeal such as its Monster collection of stationery and accessories. This

includes an erasable pen, gel pen, stackable pencil, pencil sharpener, drink bottle, pencil cases, glue stick, keyring, plush and even an umbrella. Monsters are always a sure-fire hit!

Other examples of fresh thinking are great collaborations with art galleries, and my personal favourite: Snoopy - proof that exciting products don’t have to carry premium price tags. Plus, the benefit of retro tie-ins like this is that they attract both old long-term fans (like me) and new audiences discovering the world’s most famous beagle for the first time.

At the Speciality & Fine Food Fair, a key highlight was the IND!E Pavilion, which gave emerging food and drink suppliers a platform to shine. As the show organiser explains: “The IND!E Pavilion aims to bridge the gap between startups and retail buyers, providing a dedicated space where pioneering brands can present their products to the market. This initiative reflects the growing

Anna Berry is a director and co-founder of Retail100 Consulting, which is a consultancy firm with 100 years of retail experience that helps retailers and brands grow.

With more than 30 years of retail experience - both on the shop floor and in the head o ce - Anna was Head of Buying for Gifts, Cook and Dine at John Lewis, with a team of over 60 and sales of close to £400 million. She has also covered many other buying categories in menswear, sport, fashion and beauty.

A driven leader, Anna is strategically agile and known for her passion for people and product, with trust and mentoring at the heart of her leadership style.

Email: hello@retail100consulting.co.uk

appetite among retailers and consumers for fresh, original fine food and drink offerings.”

This is precisely what’s needed at trade shows, to showcase new, smaller and innovative suppliers. As a buyer, this would absolutely be my first call!

Alongside the Pavilion, the Fair hosted Pitch Live, presented in partnership with IND!E. Here, startup founders pitched directly to buyers from leading retailers including Ocado, Selfridges, and Booths. This live event provided a platform for brands seeking listings or pop-up opportunities, helping accelerate their growth and retail presence.

The pop-up initiative o ers brands the chance to trial products in some large department stores and retailers, gain invaluable customer feedback on their products, and potentially secure listings. It’s a fabulous innovation from a team that excels at supporting new and innovative brands in retailmore of this, please.

Visit: www.retail100consulting.co.uk | www.linkedin.com/company/retail100-consulting

The Retail100 team: Sara Allbright, Anna Berry, Neil Amer and Elaine Hooper

The Gift Fair goes Stateside

As online trade show The Gift Fair UK wraps up another successful edition, excitement is building for its next big step: a US edition launching in January 2026. Marketing lead Bethany Hambly explains how British brands can connect with American buyers, grow their export potential, and take their businesses worldwide - all without leaving home

The Autumn edition of The Gift Fair UK has just wrapped up – and buyers who explored this online trade show discovered inspiring new collections while reconnecting with returning brands.

The creativity on display was nothing short of amazing. In this second edition of The Gift Fair UK, exhibitors made some incredibly interactive and exciting stands that attracted more buyers and generated more leads.

And here’s the big news: The Gift Fair is heading across the pond! In January 2026, The Gift Fair will open its virtual doors to the USA. From January 23 to February 27, UK businesses will have the chance to showcase their products to American buyers. This is a perfect opportunity to break into a new market or grow your presence Stateside.

Originally planned for 2025, the US edition was postponed to allow for clarity after the tari announcements. Now, with everything in place, the stage is set for an international showcase like no other.

Best of all? The perks of an online trade show really shine when it comes to going global:

• No costly flights or hotel bills

• No shipping headaches or logistics stress

• No time away from family or business

• No childcare or pet-sitting worries

• No jet lag

• No waste or carbon footprint

Exhibitors’ comments…

“It’s a good alternative - or additional - way of putting your products out there. It’s much more economical than a physical trade show because there’s no stand-building, travel, or accommodation costs involved. The organisers are really helpful and patient too. This way of exhibiting has loads of potential.”

Silk Threads

“We have 11 slides of interactive playfulness where you can learn all about Cheeky Legends and see our latest card ranges. It’s a fantastic opportunity to immerse customers in our unique brand experience.”

Cheeky Legends

You can expand your business worldwide - without ever leaving home. It’s smart, simple, and a win-win for every exhibitor.

Want to know more? Get in touch with The Gift Fair team to explore exhibiting opportunities. Zain and the team can o er a demo and answer any questions you may have.

The US edition will run Monday–Friday, 10am–5pm EDT, which is perfectly timed for American buyers. And don’t worry about juggling time zones - the platform makes it clear that you’re UK-based and automatically adjusts meeting schedules. Buyers can connect when it suits them, and you won’t have to do the time-zone maths!

Some of the American brands set to exhibit so far include Broadstreet Publishing, Baseball Seams Co., and Cognitive Surplus. UK brands heading to the US include Paper Mirchi, Talking Tables, Miss Milly, Sienna Glass, and Gogo Olive

With built-in meeting bookings, smooth scheduling, and time zonefriendly features, connecting with new international partners has never been easier. The countdown is on - so apply for your stand now! Will you be part of the UK-to-USA launch?

What: The Gift Fair US

When: January 23 - February 27 2026

Call: 0208 781 1106

Email: info@xpofairs.com

Visit: www.thegiftfair.com

Baseball Seams Co.

Miss Milly

Talking Tables

Gogo Olive

A celebration of

Bringing a splash of playful luxury to the gifting world, Museums & Galleries (M&G) has launched two standout new formats from its long-time designer Catherine Rowe

At Top Drawer A/W, Museums & Galleries (M&G) was delighted to release two new gift products by one of its star designers, Catherine Rowe: a fine bone china mug and a clamshell glasses case.

Both are new formats for the company and both feature a favourite design by Catherine: her decorative Lobsters repeat pattern in rich blues and royal reds.

The Lobster mug looks stunning in its beautifully printed keepsake presentation gift box, while the glasses case comes with a matching printed lens cloth, making the case a standout gift (or self-gift) proposition.

On the eve of the new releases, we caught up with Catherine at her new base in the middle of a lushly green private woodland, which she finds both restful and inspiring.

Now based in the West Country, Catherine was originally discovered working in a gift shop on the south coast by one of M&G’s sales agents, and M&G became her first commercial publisher - of a Christmas card design, back in the mid-2010s.

Many successful Christmas designs followed, and Catherine’s work now features heavily across M&G’s portfolio, with Catherine Rowebranded Everyday and Christmas card ranges; boxed cards; stationery, including notebooks, journals, and bookmarks; paperweights; and gift packaging such as sheet and roll wrap, gift tissue paper, and gift bags.

Decorative homewares and gifts followed: insulated bottles and mugs; PLA mugs; organic cotton tote bags and pouches; cushions; cotton and paper napkins; aprons, oven gloves, and tea towels; cork-backed coasters and placemats; and games including playing cards and jigsaw puzzles.

Catherine’s aesthetic style is visionary and highly imaginative. Her work blends luxury with a playful twist. Drawing inspiration from her profound love of nature and wildlife, Catherine’s illustrations combine traditional techniques with contemporary flair, creating pieces that resonate with both elegance and whimsy. But her work is not just about design; it’s a celebration of artistry that invites you to experience the beauty of nature in every unique creation.

After graduating from the Cambridge School of Art, Catherine’s talent was recognised when she won the Liberty Open Call for a new iconic Liberty fabric in 2018. Her celebrated design “Palace Gardens” debuted in 2019, solidifying her place in the world of textile design. Last year, Anglia Ruskin University Alumni also honoured her with an award for international cultural impact.

Beyond her work for M&G, Catherine has collaborated with many

artistry y

Let’s get personal

What’s your favourite film to watch over and over again?

I rewatch all of the Studio Ghibli films a lot! They are so cosy and feel-good.

What’s your dream travel destination?

I want to go to Japan one day. I love the cuisine and the culture so much.

What’s your favourite colour to wear?

I wear a lot of blues, greens, and other cool colours. I’m into colour profiling and discovering which colours suit your skin, hair and eye colour best… I’m always doing profiles for my friends (unsolicited!).

What’s your greatest extravagance?

I love good food. When I go away, I especially love to spend most of my travel funds on great meals out.

What do you consider the most overrated virtue?

Patience - although I do wish I had more of it!

What’s your totem animal and why?

I really love and identify with pigeons. They’re just so unsuspecting and silly. I particularly love wood pigeons. My favourite thing about summer is their call, and seeing them around in abundance.

When and where were you happiest?

prestigious companies including Liberty Fabrics, Anthropologie, the National Trust, Paperchase, Cocoon Home, Lagom Design, and Fable England.

She also co-illustrated the book “Jerusalem: The City That Changed the World - An Illustrated History” (with Rui Ricardo), authored by historian Simon Sebag Montefiore and published by Hachette this summer.

Now happily settled into her new home, Catherine is looking forward to working on new projects and plans with M&G. So… watch this space!

I always feel super happy and at peace when I’m in Cornwall. I lived there for six months last year, and I can confirm it wasn’t just the good holiday feelings! I’d love to move back one day.

Who is your favourite writer?

I love Barbara Kingsolver at the moment. Her recent novel “Demon Copperhead” is brilliant, and some older ones such as “The Poisonwood Bible” and “Prodigal Summer” have become new favourites.

What’s the ritual that helps you calm down?

Even though it’s often the last thing I feel like doing when I’m stressed, walking always helps. I’m lucky enough to have beautiful countryside and places to walk in nature on my doorstep, so stepping into the woodland is my go-to.

What’s your favourite place in the West Country?

Definitely Cornwall, especially the North Coast. I have many favourite sea pools and food spots.

A true family

As Glamorous Gifts marks its 15th anniversary, owner Elaine Taylor shares her retail journey, lessons learned, and the secrets to keeping customers coming back for more

Elaine Taylor’s retail story begins not with handbags and candles, but with flour and early starts. In 1975, she and her husband Kevin bought a bakery and confectionery business on Commercial Street in the West Yorkshire market town of Rothwell.

For decades, Elaine managed the accounts, sta , and catering for weddings, birthdays, and christenings - all while serving in the two shops they ran.

By the early 2000s, the demands of heavy work - and health concerns - prompted a rethink. “It was taking a toll on our lives,” she recalls. “So we decided to make a complete change of direction… and the one thing I’ve always loved is shopping for nice things.”

So in 2010, the Taylors invested thousands of pounds in transforming their working bakery into Glamorous Gifts, by knocking down walls, installing a new shopfront, and creating two rentable o ce spaces above.

Last month marked the gift shop’s 15th anniversary, and the couple’s 50th year of trading from the same premises. Today, Glamorous Gifts is a true family a air. Elaine leads on buying, displays and bookkeeping, while Kevin keeps the store spotless. “He’s the maintenance man: changing light bulbs, painting, and always dusting and cleaning - as well as serving customers,” Elaine smiles.

Their daughter Rowena is the friendly face behind the counter. “She works long days in the shop, restocking and helping customers. Lots of

lovely elderly ladies like to just call in for a chat and to ask for help choosing a card or gift.”

To celebrate the milestone, Glamorous Gifts organised a week-long giveaway in early September. Every customer who made a purchase was entered into a free raffle, with 15 prizes from different product ranges. Complimentary pens, sweets, chocolates and cake added to the festivities.

“I look forward to every new arrival”

Elaine describes her shop as a “general” gift and card shop “as I try to cater for lots of di erent customers and ages”. Key categories are handbags, scarves, gloves, fashion accessories, jewellery, home fragrance (candles, reed di users, wax melts, oil burners), baby gifts, bath & body products, mugs, photo frames, and men’s gifts.

She says her key suppliers include Katie Loxton, Alice Wheeler London, Powder, Inis - Fragrances of Ireland, Ashleigh & Burwood, Stoneglow, Moorland Pottery, Joma Jewellery, Wrendale Designs and Gisela Graham “to mention but a few. I have dealt with most of these companies for over 10 years, along with a few recent newcomers”.

Her buying approach is simple but e ective: she prioritises good quality - preferably British-made when possible - at a price that works for her high

affair

street location. She sources most of her products from a combination of trade shows - Harrogate Christmas & Gift Fair, Spring Fair, and Home & Gift - and visits from “excellent” agents and reps.

The current top five bestsellers are Joma Jewellery, Carrie Elspeth, Inis - Fragrances of Ireland, Alice Wheeler London, and Katie Loxton.

Recent arrivals include Pebble Pictures from La de da Living; Ancient Wisdom’s Power Bracelets and Seven Chakra Gemstone Yoga Garden; Zelly handbags, gloves, and earmu s; and Village Pottery houses, along with the gin and wine glass range from Joe Davies

And she has just introduced Menopause Relief Crystal Healing Bracelets from RigTig Designs (which come with an envelope and information sheet), and Compton & Clarke message cards.

A small selection of greeting cards - from White Cotton Cards, Janie Wilson, and Belly Button Designs - is stocked in a spinner and racks “as not everyone buys a present, but may just send a card instead”.

While Elaine concedes that trading has been “challenging, with people’s budgets squeezed and cash tight for many,” she has high hopes for Halloween: “I’m excited, because each year it seems to get more popular, so I ordered lots of decorations from Gisela Graham and Giftware Trading to dress my window.” At the time of writing in late September, Halloween was shaping up to be a highlight, with a striking display already in place and Elaine having taken her third delivery!

Themed items included hanging ceramic decorations such as pumpkins, spiders, cats, witches and bats, along with little co ee mugs from Giftware Trading, and Pumpkin Spiced Latte Candles from The Yorkshire Candle Company

Window displays are a cornerstone of Elaine’s strategy. She refreshes them at least every six weeks to reflect the seasons, occasions, or new arrivals. “Even in lockdown, I kept changing the window to show people what we had inside,” she reflects. “Customers always come in and say they love looking in when they’re walking past.

“All the time, my mind is thinking about the next stock to buy each season. I like to introduce several new displays - maybe retiring some for a season or two - because you need to give customers something fresh to see.”

“I try to cater for lots of different customers and ages”

While Glamorous Gifts doesn’t sell online, Elaine uses Facebook every week to keep customers updated and runs like ‘n’ share competitions (giving away a gift to those who enter) twice a month to maintain engagement. The shop also o ers gift vouchers, and Rowena will always wrap purchases in tissue and add a ribbon - if she’s not too busy!

Elaine takes great pride in o ering a friendly, knowledgeable service and giving inspiration when needed. “It’s all about knowing your products: where they’re sourced, who may like them agewise, and how best to use them (if applicable).

“I have a core customer base of older people who value choice and being able to see products in the flesh, as opposed to online sites. But we have younger clients too - who originally visited with their families years ago - as well as gentlemen who buy for special events like Christmas, Valentine’s Day, Mothers Day, and birthdays.”

Elaine’s guidance for anyone starting out in gift retailing is practical: always be mindful of people’s budgets, because not everyone has the same amount of disposable cash, so o er something for every price point. Always keep displays and shelves well stocked. And pay attention to window dressing - keep it interesting, because it’s the “taster” of what’s inside.

As Glamorous Gifts celebrates 15 years, Elaine’s enthusiasm remains unchanged. “I don’t have a single favourite gift,” she says, “because each product is chosen with care and passion. So I look forward to every new arrival. That’s what keeps it exciting - for me, and for my customers.”

Scented success

Fragranced gifts are as popular as ever, blending luxury, practicality, and sensory appeal. We ask suppliers to share their insights on what’s driving this evergreen sector, from festive bestsellers to the latest trends, innovative launches, and new product development

What trends are driving this sector right now?

Vanessa Curry, managing director of Best Kept Secrets:

Customers want gifts that are both thoughtful and practical.

Fragrance ticks both boxes - it creates an experience, but at a price that still feels accessible. Sustainability and ‘grab-and-go’ packaging are also driving sales: people want gifts that are ready to give, without fuss, but still look and feel special.

Hannah Jenkins, UK & Ireland director of Cereria Mollá 1899: We’re seeing a continued shift towards meaningful luxury: customers are seeking gifts that feel personal, authentic and crafted with care. Sustainability and provenance are increasingly important too. People want to know the story behind what they’re buying, and they value products made responsibly and with integrity.

Multi-sensory gifting is also growing - items that create an experience, not just a product - and home fragrance sits perfectly within that trend, transforming everyday spaces into something special.

These trends are perfectly aligned with Cereria Mollá’s ethos and heritage. As a family-run Spanish atelier crafting candles since 1899, our products embody authenticity and craftsmanship, handmade using natural waxes and fine fragrances.

Our strong sense of provenance and commitment to sustainability honour traditional methods that resonate deeply with consumers seeking gifts with a story and a soul.

And because scent is such a powerful sensory experience, our candles don’t just make beautiful gifts - they create lasting memories and moments, elevating everyday life into something extraordinary.

Jonny Greves, director of Lesser & Pavey: Fragrance is the driving force behind our Desire range, and it’s as important to us as it is to the consumer. No one wants to buy a fragrance product that doesn’t deliver the scent they desired.

At the same time, it’s important to have the elements of sustainability in our products - which is why we use natural products in our candles and di users. For example, our glass vessel di users or candles are so attractive that they can be repurposed to host a floral arrangement or another candle.

What are your current hits and predictions for Christmas successes?

Vanessa: The Red One is leading the way again this Christmas, supported by our new Just Because Duos. The combination of festive fragrance, bold presentation, and a sweet-spot price point makes them an easy win. Our Christmas Elegance gold tins are also consistent bestsellers, o ering a timeless and more refined option.

Hannah: We’ve been overwhelmed by the response to Cereria Mollá in the UK and Ireland. The launch has come at a time when consumers are actively seeking new home fragrance brands that o er something distinctive and di erent.

Signature scents such as Bergamotto di Calabria, Santal & Tonka, and Bulgarian Rose & Oud have quickly become bestsellers, particularly during the festive season, when customers are drawn to comforting yet elegant fragrances.

There’s also growing excitement around our premium home perfumes, which add a touch of luxury and refinement to any interior - the perfect way to elevate the home ahead of festive entertaining. New for 2025 is the introduction of our luxury Christmas crackers

Vanessa Curry

Hannah Jenkins

Jonny Greves

Ceria Mollá

and festive gift sets, featuring exclusive limited-edition fragrances. These beautifully presented pieces are already becoming seasonal favourites, offering the perfect gifting solution for the holiday period.

Jonny: Lesser & Pavey has mostly sold out of Christmas ranges, but when it comes to fragrance, it has to be the scents around the home that conjure up the tradition of Christmas with spices and pine cones. Our tabletop ranges, depicting traditional Christmas scenes and seasonal animals, have been as popular as ever.

If a gift retailer only had room for one product or range, what would you recommend?

Vanessa: Without question, The Red One. It’s a proven performer, and this year’s Duo format makes it even more versatile for retailers - great margins, easy to merchandise, and ready to gift.

Hannah: Our Boutique scented candle collection sits at the heart of the Cereria Mollá range and is the ideal introduction for any retailer. Each candle is handmade in Spain using natural waxes and fine fragrances created by master perfumers.

The candles embody affordable luxury - beautifully packaged and perfectly suited for gifting year-round. With their rich sensory depth and timeless elegance, they’re also a standout choice for the festive season, offering customers a truly special gift to give - or to keep.

Jonny: Our large soya candle and diffusers are simply striking. They have high-quality fragrances and come beautifully gift-boxed - while being affordable compared with similar-sized items on the market.

Anything you’re working on or have in the pipeline for this sector?

Vanessa: We’re refreshing our diffuser range with new fragrances and modern packaging, rolling out from autumn into early 2026. It’s about taking the scents that sell brilliantly in candles (like Soft Linen and Cashmere) and giving customers another way to enjoy them!

Hannah: We’re continually evolving our collections, and 2026 is set to be a bumper year of launches. Alongside new seasonal fragrances, we’re introducing exciting new lines across gifting, travel, and cosmetics. These additions will offer even more ways for customers to discover and share the Cereria Mollá world, always staying true to our heritage of craftsmanship, quality, and elegance.

Jonny: You’ll have to wait and visit us at Spring Fair! But needless to say, Lesser & Pavey has been developing a number of new ranges under our Desire fragrance range.

Coffee Break

Gifts Today takes a break with Mairita Osipova, buyer & visual merchandiser of Wallace’s Homevalue & Garden Centre in Wellingtonbridge, a charming village in Co. Wexford, Ireland, to find out her thoughts on what’s happening in the world of fragranced gifts

What brands do you stock?

Fragrance continues to be one of the most popular gift choices. We stock a carefully curated range of both signature favourites and seasonal scents to ensure there are options for everyone.

We’re lucky to work with some amazing Irish brands. Our favourites include Inis - Fragrances of Ireland (home fragrance, bath and body products), Max Benjamin (home fragrance, bath and body products), The Handmade Soap Company (home fragrance, bath and body products), Irish Botanicals (home fragrance), Brooke & Shoals (home fragrance), Celtic Candles (home fragrance, bath and body products), and Be Kind Industries (luxury incense).

From further afield, our suppliers include Henry & Co (home fragrance - we love its ‘pick & mix’ idea with wax melts), Bomb Cosmetics (bath bombs), History & Heraldry Group (home fragrance and personalised gifts), Naked Bee (skincare products), Yankee Candle (which we bring in for the Christmas season), and Enchante (its Christmas Spice oil is a must-have!).

What are your most popular ranges?

Inis the Energy of the Sea - the signature scent of Inis - Fragrances of Ireland - is a real customer favourite, both for gifting and self-indulgence. And we repeatedly sell little bottles of Christmas Spice from Enchante - so many, in fact, that I’m convinced it’s a bottle of Christmas magic!

Have you noticed any change in demand for certain scents as we go through the seasons?

Definitely! As the weather shifts, so does demand. Many people naturally gravitate towards seasonal fragrances: fresh and floral in the spring, light and citrus during the summer, and as we get closer to the holiday season, warmer scents become favouritesthink cinnamon, spiced apple, and mulled wine.

What types of fragranced gifts are currently on trend?

Now that we’re into autumn, we’re noticing rising demand for bodycare products and scented candles, while in the first months of the year, reed diffusers tend to be a more popular choice.

Lesser & Pavey

Enjoy a fragrancefilled Golden Quarter

Enesco shares what’s new as it supports indie retailers through its well-known brands, Christmas campaign, and breadth of product during this Golden Quarter… and beyond

As always, the Golden Quarter is an exciting time for the team at Enesco as it continues to support customers by supplying a ordable, sought-after fragranced gifts.

Even when times are tough, consumers continue to buy home fragrance for many reasons - though what they choose to buy may change. With formats ranging from wax melts and di users to scent plugs and car accessories, Yankee Candle, WoodWick, and Chesapeake Bay remain trusted, reliable purchases that represent both quality and excellent value for money.

These brands allow retailers to reach a wider audience, with varied formats and price points o ering a gift or self-purchase for any occasion.

Yankee Candle Christmas campaign

Since early 2023, Enesco has worked in partnership with Newell as the exclusive distributor of Yankee Candle, WoodWick, and Chesapeake Bay to independent retail.

Together, for the second year running - and bigger and better than before - they have launched the Yankee Candle Christmas campaign “Make It More Magical.” This reaches out to consumers through social media, prime-time TV, press, and other external advertising channels, boosting brand visibility.

Retailers are invited to be part of the campaign by purchasing Yankee Candle products and accessories, which come with in-store point-of-sale material such freestanding cubes, posters, shelf strips, and product glorifiers - all provided free of charge.

A new addition to the o ering are complimentary Yankee Candle-branded consumer gift bags, accompanied by in-store point-of-sale to inform shoppers - making every Yankee Candle instantly giftable. It’s all part of the mission is to connect emotionally with consumers, elevate this nostalgic brand, and maximise sales.

New additions for A/W25

Winter calls for cosy rituals, soothing moments, and a touch of indulgence - all of which come to life in the new Yankee Candle Après Ski Collection, distributed by Enesco. Inspired by alpine escapes and snowy landscapes, this collection captures the essence of the season: crisp mountain air, the golden glow of firelit evenings, and the joy of being surrounded by the people and places that matter most. Each fragrance reflects a winter moment to cherish.

From WoodWick, Opulent Woods is a trio of sophisticated fragrances designed to capture the moment of seasonal transition and help transform any space into a warm, luxurious sanctuary. Infused with the richness of textured woods and exotic spices, each scent invites you to slow down and embrace the depth and beauty of the new season.

Inspired by emerging trends in home fragrance, the collection is crafted to evoke warmth, richness, and sensory indulgence - resulting in timelessly elegant blends that immerse you in earthy elegance and empower you to transcend the everyday.

Call: 01228 404022

Email: uksales@enesco.co.uk Visit: www.enesco.co.uk

Step into Candlelight’s showroom

Candlelight has confirmed the launch of its exclusive London showroom this December, giving trade buyers a first look at its Autumn/Winter 2026 and Christmas 2026 collections.

The showroom will be open from December 1 to December 18 at the Business Design Centre in Islington, with attendance strictly by appointment only.

The showcase will feature Candlelight’s latest ranges across home fragrance, dining, flatware, faux florals, and home décor - all presented in the company’s established design style.

Buyers will also have the opportunity to view product demonstrations and gain deeper insights into upcoming trends, merchandising suggestions, and potential bestsellers for the season ahead.

“This is an important milestone for Candlelight”

The investment in the London showroom coincides with Candlelight’s nationwide TV advertising campaigns, scheduled for October, November, March, and April. This media strategy underscores the company’s commitment to building brand recognition and driving consumer demand - positioning Candlelight as a key name for retailers nationwide.

The combined impact of marketing and showroom visibility aims to deliver real sales growth for stockists during peak retail months.

Candlelight head of sales Kate Winch said: “This is an important milestone for Candlelight. The London showroom provides a professional and accessible setting for our customers to explore the new A/W26 and Christmas range, with the added confidence of strong marketing support behind the collections.”

Buyers interested in attending can book appointments directly with head of brand Tommy Bartles on 01709 723000 or via email at tommy.bartles@candlelight.co.uk.

Early booking is encouraged to secure preferred time slots, as availability is expected to be limited.

The event represents a significant opportunity for retailers to align with a brand investing heavily in growth and consumer engagement ahead of a pivotal trading season.

With a strong emphasis on both design innovation and commercial performance, Candlelight’s London showcase is set to be a highlight of the buying calendar for A/W26. Where: Business Design Centre, 52 Upper Street, Islington, London When: December 1-18 Call: 01709 723000 Email: contact@candlelight.co.uk Visit: www.candlelight.co.uk

LONDON CHRISTMAS

Step into the festive future at our exclusive London Pop-Up Showroom. Be the first to explore our brand-new Christmas & Winter 2026 collections. Join us from the 1st–18th of December 2025 at the Business Design Centre, London Viewings are by appointment only and spaces are limited.

To reser ve your private viewing, please Email: contact@candlelight .co.uk or Call: 01709 723000

Scent the festive season

Cereria Mollá 1899

This Christmas, Cereria Mollá 1899 presents the ultimate home fragrance gift experience - a celebration of Spanish craftsmanship, timeless scent, and seasonal spirit.

At the heart of the collection are its bestselling fragrances, beloved for their elegance and sensory depth. Signature scents such as Bergamotto di Calabria, Santal & Tonka, and Bulgarian Rose & Oud remain perennial favourites, o ering the perfect balance of comfort and sophistication that makes them ideal gifts for any home this festive season.

Building on these icons, the Feliz Navidad festive collection brings even more gifting inspiration. Highlights include the Home Fragrance Cracker - a luxurious twist on a seasonal classic, featuring a curated selection of Cereria Mollá’s most-loved scents and formats - and the Festive Gift Set, which debuts two limited edition fragrances created exclusively for the season.

These are Spiced Valencian Orange, a warm, zesty blend

Heaven Scent

Heaven Scent’s beautifully designed collections o er something for every taste. Known for providing “lots of choice,” the company has created several di erent home fragrance ranges, mainly to meet the varying needs and tastes of its di erent customers.

The recently launched Green Botanical Home Fragrance Range draws on the core elements of Heaven Scent. Featuring fully recycled packaging, delicate green glass, and verdant fragrances such as Ivy, Fern, and Tea, it fully embraces the folklore and natural beauty of plants.

The Illustration Range takes inspiration from a rich library of artwork, from British animals and birds to botanical elements, jungle motifs, and delicate Christmas themes.

Another favourite is the Heritage Range. Designed to meet all needs, its simplicity and colour palette complement any modern interior design.

“We’re already working on some new ranges for 2026/2027,” says creative director Sarah Pettitt. “We understand that in this fast-paced world, consumers expect something new every season - and that’s exactly what Heaven Scent definitely delivers.”

For more information visit www.heavenscent.co.uk or email contact@heavenscent.co.uk.

Call: 01225 868788

Email: contact@heavenscent.co.uk

Visit: www.heavenscent.co.uk

of citrus, clove, and cinnamon that captures the joyful spirit of a Spanish Christmas; and Andalusian Nutmeg & Ginger, a rich, comforting scent of nutmeg, ginger, and creamy woods, evoking the cosiness of winter gatherings.

Completing the seasonal line-up is Oud & Leather: a bold limited edition fragrance joining the company’s candle and di user collection for Autumn/Winter. Layering clove, frankincense, ambergris, oud, and aged leather, it delivers a sophisticated and immersive scent experience - a great gift for lovers of deeper, more opulent fragrances.

From timeless favourites to new festive exclusives, Cereria Mollá 1899 o ers a truly exceptional selection of gifts to scent the season beautifully.

Call: +34 962 90 10 96 Email: Info@cereriamollla.com

www.cereriamolla.com

Cosy up with nature

Making waves

Elaine Nolan, sales and business development manager, UK, Australia and Europe Inis - Fragrances of Ireland, discusses the brand’s festive bestsellers and future plans, with Gifts Today

Launched in 1999, Inis - Fragrances of Ireland’s signature fragrance, Inis the Energy of the Sea, has become a boutique brand favourite with a global following. Light and invigorating, this scent has been winning hearts for over 25 years, appealing to men and women of all ages.

Named after the Irish word for ‘island,’ Inis draws inspiration from the beauty and energy of Ireland’s wild Atlantic coast - a connection reflected both in the fragrance and the brand’s ethos.

“This sparkling, clean scent instantly refreshes and makes you feel close to the sea, no matter where you are,” says Elaine Nolan, sales and business development manager, UK, Australia and Europe.

For retailers, the festive season o ers a golden opportunity to showcase the Inis range. “At Christmas, all our super-indulgent products get a real boost in sales,” she notes. The Body Butter - a luxurious treatment cream perfect for deeply hydrating skin during colder months - is a perennial favourite.

Candles, too, are central to the seasonal gifting scene, and “we’re gearing up for a big push in the final quarter,” she adds. Cologne remains another standout: “It’s our bestseller, and the generosity around Christmas means our 100ml Cologne sales are very strong.”

The holidays also bring an uplift for the Inis Home Range, with the Di user and Home & Linen Mist proving particularly popular. Elaine says: “We have so many devoted users of Inis that loved ones know they can’t go wrong by gifting other items in the range. Gift sets are always a hit too of course, as they’re beautifully presented, with a selection of products o ering special value.”

Asked to recommend just one must-stock item, Elaine highlights the 50ml Cologne, describing it as “our hero product”. She explains: “It’s where we started over 25 years ago, with a fragrance that everyone loves and that simply makes you happy. It glistens through frosted glass and has a cap that replicates two pebbles on a beach. It looks - and - smells beautiful. What more could you want?”

She continues: “At Christmas, though, I’d have to say our Diffuser. It’s our bestseller in the Home Range, and with a full-size tester, gorgeous packaging, a neutral white colour to fit any décor and a wonderful scent, it’s the best gift for anyone.”

Turning to trends, Elaine says that sustainability, and nature-inspired scents continue to dominate the fragranced gift sector - and Inis aligns perfectly with these themes. Since 2001, the brand has been the core funder of the Irish Whale and Dolphin Group, and its body care products are formulated with varieties of nutrient-rich seaweed harvested from the North Atlantic.

Looking ahead to 2026, Inis has a busy trade show schedule. “We regard shows as a huge part of our success,” Elaine says. “Spring Fair is our busiest show in the UK, and we always look forward to meeting

many of our customers. We place great value on the feedback we get from them, and the market knowledge we gather there.

“We’ll also be exhibiting in Ireland, USA, Canada, Australia, Switzerland, Germany, and the Netherlands - so busy times afoot!”

And with that, Elaine hints at an exciting product development on the horizon: “We’re so excited to be launching a brand-new Inis Hair Care range in January,” she reveals. “More of that to come very soon!”

Miles of smiles

Herdy

Home for the holidays

Ashleigh & Burwood

Ashleigh & Burwood is delighted to introduce its new The Scented Home Autumn Winter collection for 2025, featuring a wide assortment of home fragrance products to bring joy to every space during the festive season.

The collection features four seasonal fragrances - Velvet Plum & Oud, Rose & Vanilla Musk, Fir & Cedarwood, and Winter Spice & Orange - catering to every taste and preference.

With a fresh, contemporary illustrative look inspired by the bounty of spices, herbs, flowers, and naturally-derived fragrance ingredients at the heart of the range, Ashley & Burwood says it has “crafted a perfect seasonal o er that ensures our customers will love to come home”.

The company adds: “Gorgeous giftable packaging and pocket-friendly pricing mean more for those you love to unwrap under the tree, while making it superbly simple to turn the home into a fragrant and cosy sanctuary. From stocking-filler drawer sachets (RRP £4) and richly scented brightening hand creams (RRP £5), to plush gift bags and frosted luxury reed di users and candles, we ensure no-one - and no corner of the home - is forgotten.”

Call: 01932 267060

Email: CustomerOperationsTeam@ashleigh-burwood.co.uk

Visit: www.ashleigh-burwood.co.uk

Soap with swagger

Joe Davies

Joe Davies is thrilled to launch its new range of men’s soap bars. Boasting bold fragrances, cheeky packaging, and eye-catching branded display units, the Gentleman Joe Man Wash collection is perfect for impulse buys - and the company says early sales are already o to a fantastic start.

Renowned for its award-winning customer service, Joe Davies o ers an extensive range of gifts, homeware, jewellery, and fashion accessories designed specifically for independent retailers. With its signature ‘little & often’ ordering system, you can shop with a minimum order of just £100 and enjoy free nationwide delivery.

Call: 0161 975 6300

Email: sales@joedavies.co.uk

Visit: www.joedavies.co.uk

Herdy, the beloved Lake District brand known for its cheeky grin and colourful designs, is hitting the road with a new collection of car fragrances – designed to bring miles of smiles to every journey.

The collection features four playful Herdy characters, each with its own unique scent and personality. Woolly Breeze (Blue) captures the crisp, clean air of the Lake District. Gone Grazing (Green) o ers a warm, countryside-inspired herby fragrance. Shepherd’s Delight (Pink) delivers a vibrant tutti-frutti burst, and Ewe Zest (Orange) provides a zesty, citrus freshness to energise every commute.

At just £6.99 RRP, these little smile-makers are the perfect pick-me-ups for gift shops, garden centres, garages - or anywhere a touch of Herdy happiness is needed. Already available in Herdy’s five Lake District stores and online, the collection has been met with smiles and social media love. Herdy is now rolling out the range to retailers nationwide, complete with colourful in-store display units.

Call: 01539 739202

Email: sales@herdy.co.uk

Visit: www.herdy.co.uk

Ignite calm within Namaste

At Namaste, the love of incense is at the heart of everything it does - which is why it’s introduced Satya Gift Sets!

The Satya Nag Champa Mindfulness Gift Box, part of the Mindfulness Series, features masala incense sticks hand-rolled with the finest natural ingredients and essential oils. Each bamboo stick burns for over an hour, making it suitable for meditation, mindfulness practices, or simply infusing any space with a calming, soothing fragrance.

The rich, traditional aroma of Nag Champa encourages relaxation, balance, and a sense of wellbeing, transforming any room into a peaceful sanctuary. These beautifully presented gift sets include a curated range of scents, ideal for thoughtful, mindful gifting. With their elegant design and aromatic charm, they celebrate the art of incense while inspiring moments of reflection, calm, and gentle mindfulness.

Call: 01756 700790

Email: sales@namaste-uk.com

Visit: www.namaste-uk.com

Bringing comfort closer

The Wheat Bag Company

The Wheat Bag Company’s microwavable wheat bottles are filled with high-quality English wheat and freshly dried English lavender buds, designed to soothe, warm, and comfort.

Simply heat in the microwave for two minutes to release their gentle warmth and calming lavender scent. Their thoughtful shape fits comfortably around the body, making them perfect for easing tension, relieving aches, or simply relaxing at the end of the day.

A recent addition to the company’s range is the Beddy Buddies collection. Managing director Sally Moore says: “We launched Beddy Buddies earlier this year, and we’re thrilled with the incredible response they’ve received! They’ve quickly become a customer favourite, with many of our existing stockists adding them to their shelves, along with a host of new retailers we connected with at Home & Gift and Autumn Fair.”

Currently available in eight charming designs, Beddy Buddies are designed to offer both comfort and warmth. Each features a Velcro opening and removable pouch filled with English-grown flaxseed, which can be gently heated in the microwave for up to one minute. The result? A soft, warm companion - perfect for easing into a restful night’s sleep.

Sally adds: “We’re already looking ahead with excitement to new designs arriving in early 2026 - stay tuned!”

Call: 01747 840 500

Email: sales@thewheatbagcompany.co.uk

Visit: www.thewheatbagcompany.co.uk

Home fragrance, elevated

Lesser & Pavey

Lesser & Pavey has expanded its Desire fragrance collection with new room and pillow sprays. With just a spritz, this home aroma instantly infuses a room or pillow with harmony and indulgence - perfect for any season.

The company continues to grow its Desire range of fragranced gifts, introducing further additions this autumn, as it strengthens its reputation for quality - offering fragrances and statement pieces that not only transform a home interior but also create a captivating scented atmosphere.

Among the highlights is a 20cm tall glass vase, which holds a soya candle with three quality wicks for an even, consistent burn. Once the candle is finished, the vase can be repurposed as a holder for a cathedral candle or floral arrangement – making it two gifts in one.

The vases come in a variety of finishes including white and grey swirls, light-scattering speckled patterns, coffee-brown bases with charcoal animal prints, and cream tones accented with toffee whirls.

Complementing the Desire candles are larger statement diffusers in masculine shades of coffee, tobacco, and rum, alongside modular square glassware in cranberry, green, and neutral tones. Large eco-friendly reeds stand tall in 1 and 2-litre vessels, all adorned with differing ranges of blackened wood, cedar wood, and pine toppers.

Each diffuser is presented in a stunning gift box that reveals a glimpse of the glassware vessel inside. Fragrance options evoke perfumeries and classic masculine scents including Azure (aquatic woody), Suave (spicy oriental), Oud Wood (woody oriental), Aventi (fresh fruity), Coco (floral oriental), Liberty (floral woody) and Rouge (floral oriental).

Lesser & Pavey also offers a selection of smaller candles, diffusers, and refills.

Call: 01322 279225

Email: sales@leonardo.co.uk  | Visit: www.leonardo.co.uk

Glow into Xmas

Best Kept Secrets

The Seriously Scented Christmas Elegance collection from Best Kept Secrets combines timeless gold themed packaging with proven festive fragrances.

The range includes Warm Gingerbread, a classic blend of mixed spice, caramel, ginger and nutmeg; Gold, Frankincense & Myrrh, a rich, traditional blend; Hot Cinnamon, with warming spice and orange notes; Sparkling Snowflake, offering a fresh, clean fragrance; Plum Pudding, packed with dark fruits and vanilla; and Mulled Cranberries & Orange, a fruity yet cosy favourite.

Each candle delivers around 50 hours of fragrance, is vegan-friendly, and is made in the UK with a strong focus on quality and consistency. This range remains a trusted bestseller and an easy gifting option, helping retailers maximise sales throughout the busy festive period.

Meanwhile, Best Kept Secrets’ bestselling Christmas collection, The Red One, returns for 2025 with its full range of festive fragrances. Known for rich scents, sparkling presentation, and gifting appeal, it’s already generating strong forward orders and is set to be a go-to choice for Yuletide shoppers.

And, alongside the core range, the new Just Because Duos - The Red One Edition add extra gifting appeal, with two tin candles packaged in colourful gift bags and paired with seasonal sentiments such as “Merry Christmas” and “Happy New Year”. Call: 01670 512222

Email: sales@bestkeptsecrets.co.uk

Visit: www.bestkeptsecrets.co.uk

“We

decided to think

As Sweet Paradise celebrates 25 years on the high street, director Sarah Penrose-Warren reflects on how her traditional sweet shop in St Neots has become a thriving gift destination

For almost twenty years I was the managing director of Saints Hair & Beauty salon in the Cambridgeshire market town of St Neots. I had no desire to be a hairdresser but knew how to run a business, and I thoroughly enjoyed doing it.

Directly opposite the salon was a sweet shop. On the very first day I opened my business (back in 2004) I met Sue, the lady behind Sweet Paradise. We instantly became best friends.

She started her shop in 2000 and it was a popular destination for citizens of the town and surrounding villages. When Sue decided to retire In 2013 and put the business up for sale, I couldn’t bear the thought of seeing anyone else behind the counter. So we agreed on a price.

My husband David, who at the time worked as a training officer for industrial machinery, left his job for a less stressful chapter running a sweet shop - or so we imagined!

Over the past few years, many retailers have experienced a decline in customer footfall, and we were not immune to this. It was time to make a decision. But rather than sell up, we decided to think outside the box.

We changed the layout, and began to stock pocket money toys and a selection of small giftware items alongside the sweets. Although quite small, our shop stocks over 200 traditional jars of sweets, and a multitude of American candies and other popular confectionery from all over the world.

Then, three years ago, just as the December rush began, David was suddenly taken ill. So I had to jump ship from the salon (which was also extremely

busy) to work alongside our part-time sta member to keep the sweet/gift shop afloat.

That Christmas was a baptism of fire: coping with the manic festive run-up, bombarded by a shop full of customers, and being on my feet for over 10 hours a day.

By the end of the month, I realised something: I needed to make this my full-time focus. So I handed the reins of the salon on to our eldest daughter Emma - another business entrepreneurand joined David in running Sweet Paradise.

Since then, we’ve greatly expanded and now sell a vast array of giftware. Our customers seem to love all things animal, so we strive hard to find items to fill their requirements. However, there are so many other items that catch my eye when I’m buying, so we really do cover most gifting needs.

The giftware section has developed into a large portion of our business, which has saved the sweet shop from closure and therefore remains an asset to St Neots.

We like to buy from a selection of companies, but our usual go-tos include & Daughters, East of India

Tilnar Art, Heaven Sends

Shared Earth, CGB Giftware

Joe Davies, Langs, Giftware

Trading, The Straits Trading Co., WishStrings, and many smaller suppliers.

We found most of these during visits to Spring Fair and Autumn

outside the box”

Fair at NEC Birmingham. But our favourite exhibition is Home & Gift in Harrogate, as it’s such a friendly event - and we love making it into a long weekend away. This show has an atmosphere very much different from any other, possibly because it’s a much more manageable size - and doesn’t require 30,000 steps per day to get around!

Over the past two years we’ve found some wonderful small family-run suppliers here which we’ve been delighted to showcase in our shop. These include Honest Love Our Planet with its beautiful papier mâché elephants and bowls, and Leona Stewart Glass with Leona’s handmade glass sculptures. Thank you Home & Gift for encouraging small/young companies to exhibit! I prefer to buy in items that I personally like, rather than guessing what our customers might be looking for. This seems to be the best policy as we have so many positive remarks, and very rarely have to discount items.

Our most popular gifts are the Reflections Silver Highland Cows and the Supanova range of patterned animals from Joe Davies. Shoeless Joe’s metal items are a must for the Christmas and Easter periods, and we sell many of its cute animal ornaments throughout the year.

We also carry a large range of East of India ceramics, from hanging hearts to pebbles with lovely sayings. These are a great draw for our customers and, as they start from just £2.50, are a lovely little extra gift for people to pick up. Tilnar Art’s recycled aluminium elephants, butterflies, birds, and bees have been a popular choice over the past two years too.

But our current favourite is Dutch Imports & Daughters which has an eclectic range of items - and we’ve been delighted with the

response from our customers. We put something big (such as a gira e or a pair of large stone dogs) in our window, expecting them to be there for a couple of weeks, and within a day or two they’ve already found a new home!

By the till, we have a large selection of small gift items ranging from East of India pebbles and Tilnar Art metal keyrings, to Shoeless Joe tin cats and rabbits, Langs flu y robins and Joe Davies angels. We also sell gift vouchers, which are a popular purchase throughout the year.

It’s exciting to guess what will appeal, and it’s rewarding when people love what we buy. This is what makes my job so much fun! We generally buy

“Our plan is to keep expanding the giftware section”

in small quantities so we can order new items on a weekly basis to ensure we always have something new for our regular customers to see.

Many used to pop in for sweets and leave with a gift purchase. But now we’re gaining a reputation as a proper gift shop, they come to buy gifts and might take a bag of jelly babies as an extra!

Our best year financially was 2023-2024, with sales up 30%, and we put this down to the increased additions to our giftware selection. This year has been a little di erent with the unsettled financial climate but we’re still managing to function healthily, despite the challenges. Our focus will be on increasing sales between October to December which will, as always, even out our turnover throughout the year.

We will be stocking some lovely new items for the winter season and it’s exciting to have a season

change, which gives the shop a completely di erent look and feel. Our customers always compliment us on our beautiful window displays and we’re always a favourite photo opportunity at Christmas!

Our core clientele are mainly locals, but we do get lots of visitors to the town who like to buy a box of fudge or a gift to take home.

We use social media as a major part of our marketing strategy. We like to appeal to the local area as much as possible, so they think of us first every time they need to buy a present or a card. Our youngest daughter Sophie looks after this aspect, and we’ve seen increased sales across the business as a result of her work. Social media is a vital skill and is becoming increasingly more sophisticated, so we choose to leave this to her!

“We will be stocking some lovely new items for the winter season and it’s exciting to have a season change, which gives the shop a completely different look and feel”

We also attend local events with our products - not just to sell, but to increase awareness of our business. We’ve gained many new customers as a result of ‘getting out there’.

This summer marked Sweet Paradise’s 25th anniversary, and we had a visit from our Town Mayor and a great turnout of people who helped us celebrate. We held competitions and gave out sweets and a selection of gifts. We wanted to thank the town for its continued support of our family business.

We’re always searching for new items to stock, and my evenings are spent scouring wholesalers’ websites in the hope of finding something a little different. It’s about being a little brave at times - testing the water and seeing what our customers will love.

Generally, if I really like an item, it will sell. Sometimes I buy things as space-fillers that are perhaps far from our usual ranges. Sometimes it works and they sell very quickly, giving me the confidence to buy more items of a similar type.

Other times, we’ve been known to donate them to a charity shop. Thankfully, this happens very rarely!

Our plan is to keep expanding the giftware section. We intend to imminently make more space to accommodate a new shop display unit, which will increase our gift area and give us more room to increase our range. We’re also increasing our greeting card sale area, which has boomed over the past few months.

Sad as it may be, I still get overexcited when a new delivery of giftware arrives! I enjoy the unwrapping and the conundrum of where to place the items in the shop. It usually results in a major move around of everything, but this works well for us because changing locations often sells something you may have had on display elsewhere for a while. It’s all about the visuals - and the skills connected to this are something I really enjoy learning about.

Dusting, however, is another matter. It’s my least favourite role! But since I choose to move stock around so often, it’s pretty much a daily task.

Running a small family-owned shop is great fun but it’s hard work, and requires many long hours at certain times of the year. With the increase in the minimum wage, we can’t afford to hire full-time staff and so our business is very dependent on us being in the shop regularly.

We’re blessed to have a handful of amazing team members who we can rely on to cover when we really can’t be there. Working seven days a week is not feasible if you want a sensible work/ life balance, so you really do need a team of trustworthy, responsible people around you to keep everything running smoothly.

But there’s still no better job than being selfemployed, and we love the flexibility it gives us. However, life doesn’t always bring what you expect. So, as they say, always expect the unexpected, because if someone goes sick, the buck stops with you!

Top 5 Brands 1. Joe Davies 2. Shoeless Joe 3. East of India

5. Dutch Imports & Daughters

Diary of a gift shop

Sarah Halsall, owner of Hand Picked by Henrietta in the Cheshire town of Poynton, looks back at Autumn Fair and looks forward to hosting a very special in-store event

Another month, another trade show… In September I visited Autumn Fair and thought it was noticeably quieter than previous years, with many exhibitors speculating about a potential merger with Glee (which has since been announced as a co-location), and what that might mean for the future. In fact, I managed to get around the show in less than the full day I’d set aside.

I didn’t really buy much - although I did order a range from Tarro Skincare, which specialises in handcrafted balms and serums, made in small-batches using a blend of animal-based and plant-based ingredients.

But exhibitions are always about more than just placing orders. They’re about putting names to faces, strengthening relationships, and meeting others across the industry.

One of my highlights was meeting professional Santa Claus performer and internet personality Jim Sanders, better known as Jim Kringle (you may have seen him on TikTok, delighting viewers with his popular ‘Nice List’ videos and chatting to families live), who was on the hunt for Christmas products. He even recorded a video message for my niece, which really summed up how wonderful the people in this industry can be.

While much of business today is shifting online, there’s no substitute for the value of meeting face-to-face. Those in-person conversations with suppliers, buyers, and peers are what build the strongest connections.

I also attended a workshop where retailers from across the UK shared their experiences, from challenges with parking and dwindling footfall to difficulties with landlords. What stood out most for me was the importance of building stronger communities. When businesses and groups come together, they create a thriving local High Street. Here in Poynton, we’re lucky to

have a spirit of collaboration that keeps our community connected and vibrant.

On a personal note, my brother-in-law had a special moment this week: he ‘rang the bell’ at The Christie Hospital in Manchester [a ritual which signifies the completion of cancer treatment].

After nine long weeks in hospital, and a chemotherapy treatment course, he’s still on the road to recovery. But, as a family, we’re over the moon to celebrate this milestone. When he first came home, I sent him a Fox Under The Moon card (SKU: CF08 Oceans) as a small reminder of how much a card can mean at the right moment.

That message is at the heart of Thinking of You Week, a GCA [Greeting Card Association] initiative which we’re proud to support. It takes place annually in the third week of September and is designed to harness the emotional power of greeting cards. In the GCA’s words: “We invite everyone to join in a nationwide wave of kindness by sending cards to friends, family, neighbours, and anyone who could use a little lift.”

We partner with a local school to send cards to residents in a nursing home. It takes some organising, but the heartfelt responses we receive make it all worthwhile. The children put so much effort into their designs - even adding illustrations - which makes the project truly special.

This year, inspired by Heidi Early, the co-founder of greeting card publisher Earlybird Designs, we’ve also launched a “design a card” project of our own. I’m looking forward to sharing how it goes in the months aheadhopefully with some great results to report.

Finally, I’m excited to share that Stacey McNeill, the multi-award-winning author/illustrator and founder of Fox Under The Moon, will be visiting our

shop on the evening of November 10 as part of her debut gift book tour.

I’ve just added tickets to the event to our website. Each ticket includes a signed copy of “Fox Under The Moon: Seasons of Comfort and Hope” and a meet-andgreet. It’s the first in-store event we’ve hosted in quite some time, and I can’t wait to see people’s reaction to Stacey’s new release.

Fox Under The Moon

Sarah with Jim Kringle

Trade talk

With the festive season almost here, suppliers reveal what’s hot for Christmas, their top product tips, the gift they’re dreaming of, and their plans for upcoming trade shows

Jamie McNeill Trade Director, Fox Under The Moon

Which product categories are shaping up to be trending festive picks?

I think this Christmas we’re seeing a real shift towards meaningful gifting. People are looking for items that carry emotional weight rather than just novelty. After a few uncertain years, there’s a noticeable desire for gifts that evoke a memory, a feeling, or a sense of comfort.

Customers seem to be valuing connection more than ever: gifts that make someone feel seen, understood, or appreciated. Whether it’s a beautifully worded card, a keepsake with a heartfelt message, or something handmade and personal, the focus is on how a gift makes someone feel rather than how much it costs.

There’s also a continuing move towards slower, more intentional gifting - choosing fewer things, but choosing them well. Retailers who curate their ranges with warmth, care, and authenticity in mind are really tapping into that shift.

If retailers could stock only one item or range from your portfolio, which would you suggest?

If I had to choose just one, it would be the 365 Thoughts - Daily Desktop Quotes. It’s a beautifully designed, undated collection of daily reflections that can be started at any time of year, so it works perfectly as a thoughtful, year-round gift.

With 365 uplifting quotes and illustrations, it offers a little moment of comfort each daysomething meaningful that lasts long after it’s been given. Retailers tell me it’s one of those products that customers connect with instantly, because it’s both beautiful and useful: a daily reminder of encouragement that fits perfectly in homes, workspaces, and shops alike.

What’s the one gift (for you or your business) you’d love to unwrap under the Christmas tree?

For me personally, it would be knowing that someone, somewhere, is opening one of our books or cards on Christmas morning - and that it makes them feel a little lighter, or a little more understood. That’s the kind of gift that matters most.

For the business, I’d love the gift of continued connection - with readers, with our lovely retailers, and with the growing community who share and support what we do. Every message from a customer who says “this helped me today” honestly feels like a gift in itself.

Looking ahead, any plans to exhibit at spring trade shows?

Both The Art File and Joe Davies will be showcasing Fox Under The Moon collections at Spring Fair. The Art File will have its expanded range of 36 greeting card designs, and Joe Davies will debut the new Fox Under The Moon gift collection. It’s really exciting to see the brand growing across different categories, while still keeping that same heart and message at its core.

Stacey [McNeill, founder of Fox Under the Moon] will be at Spring Fair supporting the launch of the Joe Davies range - talking to customers about the brand and helping them choose pieces that really fit with the ethos and feel of their stores.

Fox Under The Moon will be exhibiting at Home & Gift in the summer, which has always been my favourite show for connecting with retailers in a more personal way.

Hannah Jenkins

UK & Ireland Director Cereria Molla 1899

If retailers could stock only one item or range from your portfolio, which would you suggest?

Choosing one is a difficult task! Our Boutique scented candle collection sits at the heart of the Cereria Mollá range and is the ideal introduction for any retailer. Each candle is handmade in Spain using natural waxes and fine fragrances created by master perfumers.

The candles embody affordable luxury, are beautifully packaged, and are perfectly suited for gifting year-round. With their rich sensory depth and timeless elegance, they’re also a standout choice for the festive season, offering customers a truly special gift to give - or to keep.

What’s the one gift (for you or your business) you’d love to unwrap under the Christmas tree?

On my Christmas list is the Cereria Mollá XXL 4 wick candle in my favourite fragrance: Santal & Tonka. Not only is it a statement piece, but it also burns longer, so I can enjoy my favourite scent even more.

Looking ahead, any plans to exhibit at spring trade shows?

Following a highly successful Spring Fair 2025, we’re excited to be returning next spring. The show is a fantastic opportunity to connect with customers, share our brand story, and showcase the new and exciting launches we have planned for the year ahead.

Paul Hooker

Managing Director

Joe Davies

Which product categories are shaping up to be trending festive picks?

We’re always putting forward new brands, and our new Gentleman Joe Man Wash soap has been a real hit. The range makes a perfect stocking filler, with great scents and super tongue-in-cheek humour. On the fashion front, Equilibrium Accessories, snoozies!, Nuzzles and Sock Society brands are all really stepping up, with lots of pre-orders. Plus, Gus Fink plush is in stock and is already repeating strongly - it’s shaping up to be a hot little Christmas line.

If retailers could stock only one item or range from your portfolio, which would you suggest?

That’s a hard choice with so many great ranges! Village Pottery is our bestselling range and demand is huge. With so many different styles and designs - including shops and pubs - it’s the one range I’d recommend to every customer. It’s become

Sarah Watmore Owner Miss Milly

Which product categories are shaping up to be trending festive picks?

With a wide range of gorgeous new jewellery lines available from Miss Milly, the on-trend dark greens and dark reds are absolute winners for the Golden Quarter, pairing beautifully with this season’s clothing and fashion accessories.

If retailers could stock only one item or range from your portfolio, which would you suggest?

Without a doubt, our award-winning magnetic brooches. The perfect price point for Christmas, with an RRP of £15, they’re a great talking point in-store and make good countertop pick-ups. They can be displayed on their supplied presentation card, or in a gift box.

What’s the one gift (for you or your business) you’d love to unwrap under the Christmas tree?

That’s an easy one for me, although it will never happen: a round-the-world ticket to visit every continent by air, boat, and rail. I’ll just have to keep plugging away to make it happen in stages!

Looking ahead, any plans to exhibit at spring trade shows?

Yes, we’re back at Top Drawer for the first time in eight years, which is quite exciting, and then we’ll be at Spring Fair. The spring shows are always great fun - and an intense burst of life and colour amidst the usually damp and miserable start to the year.

very collectable, and we have lots of exciting new development coming through for 2026.

What’s the one gift (for you or your business) you’d love to unwrap under the Christmas tree?

I think mine would be a gift for business: I’d love Rachel Reeves to give us all a Christmas present by reducing the tax burden on independent retailers, to help our industry grow and thrive.

Looking ahead, any plans to exhibit at spring trade shows?

Planning for Harrogate Christmas & Gift and Spring Fair has been in full swing for more than 10 months, and we’re looking forward to attending both shows.

Kate Winch Head of Sales

Candlelight

Which product categories are shaping up to be trending festive picks?

Our ‘Bath and Body’ range was hugely popular at Autumn Fair. Customers were pleased that they could extend the gift o ering of our Silk Road Range to customers in time for the key buying period.

If retailers could stock only one item or range from your portfolio, which would you suggest?

Candlelight 1000ml reed di users are a must-have for any store. Both stylish and price-conscious, these will be a firm favourite over Christmas.

What’s the one gift (for you or your business) you’d love to unwrap under the Christmas tree?

A relaxing break for our hardworking sta , so they can return in the New Year ready to focus on what will be a very exciting year!

Looking ahead, any plans to exhibit at spring trade shows?

We’ll be at Harrogate Christmas & Gift, Spring Fair, and Scotland’s Trade Fair Spring. We hope to see you there!

Trade talk

Jonny Greves

Director, Lesser & Pavey

If retailers could stock only one item or range from your portfolio, which would you suggest?

This is a difficult question to answer, as it largely depends on the retailer’s focus. However, we would strongly recommended our Desire range of fragrance products. These high-quality, affordable scents make ideal gifts for any occasion.

For those seeking fun, we would recommend our new Mini Bricks range as a gift from a young person to their grandparents or parents (or vice versa). They are a fun, creative activity - and make a lovely ornament to remember time spent building together as a family.

What’s the one gift (for you or your business) you’d love to unwrap under the Christmas tree?

As mentioned above, and tabletop items are always pleasing to receive. We have no end of ranges to cover every aspect or hobby, and fine china mugs in all shapes and sizes. All our tabletop ranges offer high-quality and finish, superb packaging, and affordable price points.

Looking ahead, any plans to exhibit at spring trade shows?

We’ve been at Spring Fair since its inception and wouldn’t miss it, as it’s our launching platform for the year and an excellent opportunity to meet customers - current and new - to discuss all our new ranges. Harrogate Christmas & Gift has a different theme but it’s still important to us, and we’ll be exhibiting in the usual place, with specific ranges on show.

Amy Hogarth Founder, CAHM

Which product categories are shaping up to be trending festive picks?

As we enter the winter season and the weather gets colder and wetter, people’s thoughts turn to lighting a cosy candle. Ever-popular as Christmas gifts, candles are a product category not to be without!

If retailers could stock only one item or range from your portfolio, which would you suggest?

Our new festive candle trios. They were a huge hit at trade shows this year and have been described as “very special” by everyone who has seen (and smelled) them.

What’s the one gift (for you or your business) you’d love to unwrap under the Christmas tree?

I’d love to unwrap a big box of positivity and kindness, as our world seems to be lacking in a lot of that lately.

Looking ahead, any plans to exhibit at spring trade shows?

We’re really excited to be exhibiting at Spring Fair. We’ve doubled the size of our stand from last year and are looking forward to what promises to be a great show.

Scott Clarke Head of Sales and Operations

Rex B2B

Which product categories are shaping up to be trending festive picks?

Stocking fillers for children is our strongest category by far at this time of year. We’ve got lots of old favourites that continue to thrive each Christmas, like temporary tattoos and stick-on earrings, as well as new items which are proving really popular. Retailers can’t get enough of our mini brick kits and little pet playsets - and no stocking is complete without a sticky poo slingshot, of course!

If retailers could stock only one item or range from your portfolio, which would you suggest?

Our retro storage tins are far and away our bestsellers, and they’re ideal for gifting something a little bit different at Christmas. With such a wide range of designs, we find customers can easily find something for just about anyone - from loved ones to coworkers in the office Secret Santa.

Looking ahead, any plans to exhibit at spring trade shows?

Absolutely. We’ll be at Spring Fair as usual, and we’re also returning to Top Drawer. European customers can visit us at Ambiente in Frankfurt. Stand details are on our trade website: rexlondontrade.com.

Michelle Gay Founder Gold Trip

Which product categories are shaping up to be trending festive picks?

Our ever-expanding Freshwater Pearl Collection is performing really well at the moment. With retailers thinking about gifting and festive attire, the Collection - alongside our North Star Necklace and Earrings - has been a favourite all year round, but our stockists are reordering in anticipation of Christmas sales. It features a beautiful opalite surrounded by dainty, sparkly cubic zirconia stones, and the earrings have removable charms for two looks in one.

If retailers could stock only one item or range from your portfolio, which would you suggest?

Our Zodiac Constellation Collection has been a firm favourite for some years now and is a great range to stock all-year-round - but especially at Christmas, as you get a nice even spread of constellation sales.

Building on that success, and the huge current trend for charm jewellery, we’ve just launched a Birthstone Charm Collection. It comes with a compact, neat, and secure presentation tray displaying each month’s charms. Stockists can choose between birthstone charm necklaces, birthstone charm huggie hoops, or both. And the collectable charms keep customers coming back to add to their stack.

What’s the one gift (for you or your business) you’d love to unwrap under the Christmas tree?

Our new hair accessories boxes. They’re filled with a variety of design-led hair accessories that I would never usually take the time to search out for myself - and the selection means there’s a supply to cover every occasion.

And, a new coffee machine for the office. We’ve had such a busy year, and with more shows and product launches coming up, my days are fuelled by caffeine at the moment!

Looking ahead, any plans to exhibit at spring trade shows?

We’re already looking forward to returning to both Top Drawer and Spring Fair for the fifth year running.

Aylish Ellwood Senior Marketing Manager Enesco

Which product categories are shaping up to be trending festive picks?

With a strong and varied portfolio, we have many great brands to support retailers through the busy season ahead.

Beatrix Potter plush and Willow Tree figurines continue to be top go-to gifts as they represent quality and value for money, and are brands that gift-givers can trust. Not forgetting Disney, of course! Our selection of blind bags with lovable characters such as Stitch, Mickey Mouse, and Marie from the Aristocats - all at affordable price points - make great stocking fillers. The home fragrance category shouts Yankee Candle, and we’re expecting another sell-out year for gift sets and advent calendars. With fantastic packaging and seasonally fragranced candles, these make perfect gifts. The trend for advent calendars of favourite brands is growing year-on-year - and we love being part of it!

If retailers could stock only one item or range from your portfolio, which would you suggest?

It has to be the Peter Rabbit Plush Jumbo. Made from beautifully soft fabric with his signature blue jacket, he’s so adorable and engages customers immediately. Placed in a window display, he brings customers over the door and into the gift area. Not everyone will buy him, but they may buy something else!

What’s the one gift (for you or your business) you’d love to unwrap under the Christmas tree?

Well, that’s easy! As a huge fan of both Christmas and the adorable Stitch, it has to be our new Stitch in Santa Costume. Dressed in his soft, felt costume, he’s super cute and just makes me smile - as all great giftware should! Stitch also comes dressed as a gingerbread man and a reindeer, which are just as much fun.

Looking ahead, any plans to exhibit at spring trade shows?

We’re very excited to be exhibiting at Harrogate Christmas & Gift for the very first time. This is a great opportunity to showcase our seasonal offering early in the year. This category continues to grow and diversify - not just for Christmas, but for gifting and impulse purchases throughout the year.

Christmas is a great time for storytelling, which we do so well at Enesco through collections such as Heartwood Creek, Dept 56 Disney Village, The Grinch, and Willow Tree, all of which will be on display. The show will also be the perfect platform to launch our new Disney Home Fragrance collection from Dalian Talent Group: a new partnership which promises exciting times ahead.

Gifts Today SHOP TALK

As we step into the Golden Quarter, confidence levels, buying strategies and festive forecasts are under the spotlight. From autumn trade show visits to must-stock brands and anticipated bestsellers, we ask retailers how they are preparing for Christmas trading

Priya AuroraCrowe

Buyer

Lark London 20 stores across London

How confident are you about Autumn/Winter trading?

We’re very confident, as there has been such amazing newness released by lovely brands. We can’t wait to start receiving the new products in-store soon!

Have you completed your holiday buying yet?

Mostly yes, but this year I’ve been a little more disorganised than usual!

What excites you most about the upcoming festive season?

I love the richness of colours being introduced back into the shops. The cosiness and decadence of Autumn/Winter product ranges always excites me for the festive season.

What are your must-have brands/ranges for Christmas - and any new arrivals?

Our must-have brands are Sock Talk, Designworks Collective, and Ohh Deer notebooks. A new band we will be working with is Zesty Lemons London, which I’m excited about for Autumn/Winter.

What do you expect to be the most popular gifts and stocking fillers?

Well, to be honest, as a cliché of our gifting culture, I would say yet again: socks!

Linda McBride Owner

Gibbles Gifts, Cards & Home

Anstruther Fife

Scotland

How confident are you about Autumn/Winter trading?

After a busy summer season we’re feeling upbeat about Autumn/Winter. Visitors are thinner on the ground, but our lovely local customers always support us well over this period.

Have you completed your holiday buying yet?

We’ve almost completed our buying but have still to attend Scotland’s Trade Fair Autumn, where I’m sure we’ll find some irresistible last-minute gems!

What excites you most about the upcoming festive season?

Personally I love Christmas, and decorating the shop and getting the windows decked out for the festive season always fills me with joy. Fairy lights are an absolute must - the more, the better!

What are your must-have brands/ranges for Christmas - and any new arrivals?

A good selection of candles is compulsory for this time of year. Customers love to indulge for the cosy winter nights ahead, and traditional Christmas scents such as cinnamon and mulled wine are good sellers. We ordered a lovely selection from Heaven Scent at Home & Gift which we’re looking forward to getting in. We’ve also just restocked Beauty Scents’ fabulous range of candles, which not only smell amazing but look lovely too.

Stocking fillers are essential for those last-minute purchases, and we’re expecting tabletop trivia/festive games from Talking Tables and University Games to be big hits. New arrivals for us are window stickers and wall stickers from Stickerscape. Autumn and Winter scenes, as well as favourites such as Room on the Broom, The Gruffalo, and Flower Fairies, are expected to be winners.

What do you expect to be the most popular gifts and stocking fillers?

I think finding stocking fillers in the £5-£10 price range will be important for people, and we’ve got some amazing bamboo socks from Miss Sparrow which fall into this category - an almost obligatory purchase at this time of year! Rex B2B, which we took on board at Spring Fair, has some interesting and keenly priced items which also fulfil this brief.

Rebekah Mudie

Owner /Director

Daisy Daisy - Beautiful Cards & Gifts

Llanishen Cardiff Wales

How confident are you about Autumn/ Winter trading?

Autumn/Winter trading does not fill me with confidence to be honest, but I hate to be doom and gloom about the upcoming festive season. Last year was great for us - our best year since the pandemic - but I’m feeling less optimistic this year. Another hike in Royal Mail postage prices and a reduced 2nd Class delivery service will really put people off sending gifts and cards. And the majority of my suppliers have increased prices again this year - some more than once! Unfortunately we have to pass the increases on to our customers to cover our rising overheads, or we would get into trouble.

Also, some government policies may mean many people’s disposable income has reduced, and there is general economic uncertainty. All high streets still seem to be struggling, with many retailers disappearing, and independents continuing to compete with supermarket chains and internet shopping giants.

Despite the ongoing challenges, we will remain positive and hope that our fabulous product ranges and customer service encourage great footfall. It’s fantastic that we have such wonderful local support.

Have you completed your holiday buying yet?

Yes, pretty much all my Autumn and Christmas stock was chosen and ordered by April, as we do need to be ahead of the game in retail. I did a lot of buying at Spring Fair and this time I leaned towards suppliers I’ve used and sold well with before, as I trust their products and they do offer new, exciting and on-trend things. February is a good time to tick your list off - when last Christmas is fresh in your mind and stock is readily available from the larger companies. I only have a few small orders to do now for items like Welsh chocolate.

What excites you most about the upcoming festive season?

At Christmas, selling our carefully selected range of gifts and greeting cards is always so rewarding. Seeing our customers’ happy faces when they find the perfect gift is such a joy.

I’m also excited about our local Community Lights Switch On event in early December. The schools, churches, and community groups all gather outside for an evening of celebration. Hymns and Christmas songs are sung, Santa makes an appearance, and fun and games are had while enjoying festive refreshments.

It’s a lovely occasion as the shops and businesses open late, and get involved to raise money for the event. I will be wearing my Christmas jumper of course!

What are your must-have brands/ranges for Christmas - and any new arrivals?

Must-haves are Jellycat, of course (we’re still a stockist thankfully), and Gisela Graham’s traditional decorations, candles, ornaments, and much more. Then there’s Belly Button Designs’ fantastic ranges - particularly Welsh language gifts like mugs with ‘Nadolig Llawen’ on. We also source some great Welsh gifts from Langs

Giftware Trading and Heaven Sends have really lovely and quirky Christmas items, so I’m looking forward to putting those on display. PoM has a wonderful range of jewellery, scarves, gloves and socks which are a must here all-year-round, and more so for Christmas gifting.

Plus, I expect Warmies to do really well. These are new for us and I’m sure the soft cuddly microwavable characters will sell like hot cakes. Another new range here is little glass bird hanging decorations by Wild Things. They’re already really popular, and I think the Robin will literally fly out this Christmas!

What do you expect to be the most popular gifts and stocking fillers?

We always have great stocking fillers such as Rachel Ellen Designs’ children’s colourful affordable gifts like stickers and Christmas pens; Wrendale Designs’ scented soaps, hand creams, compact mirrors and more; and Wild-Olive’s gorgeous candles, bath bombs and natural products.

Then there’s quality stationery like notepads and notecards from Museums & Galleries and The Art File, bars of Wickedly Welsh Chocolate (such wonderful flavours), Langs little glass Christmas ornaments, Talking Tables trivia games and fun accessories, and Ziggle baby bibs and hats, and My First Christmas sentiment gifts. Welsh decorations and nativity-themed gifts are very popular too. And anything to do with Brussels sprouts!

Cathy Frost Owner Loveone

Ipswich

Suffolk

How confident are you about Autumn/Winter trading?

I’m pretty upbeat about the season ahead.

Have you completed your holiday buying yet?

I still have a little more to do at Top Drawer, but the majority is now completed.

What excites you most about the upcoming festive season?

Decorating the shop, putting up the lights, and unpacking the seasonal candles.

What are your musthave brands/ranges for Christmas - and any new arrivals?

Plum & Ashby candles, and Grand Illusions decorations. New arrivals include a scented candle from St Eval called Sacred Forest, and seasonal paper garlands and tree decorations from East End Press

What do you expect to be the most popular gifts and stocking fillers? Probably candles and Jellycat - and chocolate from Pump Street Chocolate is a popular stocking filler.

Gifts Today SHOP TALK

Emma Paisey

Owner

Daisy Park

South Molton

Devon

Have you completed your holiday buying yet? Most of it. But as I also source from Faire, I can do top-ups with some new ideas later in the season if needed.

What excites you most about the upcoming festive season?

Our Christmas window display is huge, and takes a lot of time to plan and put together. But when we see children’s smiling faces as they look in, and when adults come in and compliment us on it, that makes it all worthwhile.

What are your must-have brands/ranges for Christmas - and any new arrivals?

Gisela Graham decorations, Emma Bridgewater’s Christmas mugs and mince pie plates, and St Eval scented Christmas candles.

What do you expect to be the most popular gifts?

Jellycat, Emma Bridgewater mugs, and scented candles.

Bill Nettelfield

Owner

Bill & Bert’s

Colchester

Essex

How confident are you about Autumn/Winter trading?

I think it will be tougher than last year. The first month of the run-up to Christmas (August) has gone, and sales are up a bit on last year - which is great. It will be a nervous time leading up to the budget, as last year did the total opposite of helping the high street. At a guess, I don’t see any change… Let’s hope I’m wrong.

Have you completed your holiday buying yet?

I will be going to Autumn Fair with an open mind and eyes. If something jumps out, then great.

What excites you most about the upcoming festive season?

We have a few new lines for this year that we haven’t done before. I’m really excited about our first Christmas with Emma Bridgewater, Charlie Bears, and a few other brands.

What do you expect to be the most popular gifts and stocking fillers?

Soft toys, socks, and any football-related products - and we have a few of these now. Plus, construction kits and jigsaws will be big this year. We ordered Speks’ gadgets at Home & Gift and are really hoping these sell straight away, so we can get more in for Christmas.

Samantha Gibbs Director/Buyer

Nest

Stoneygate & Thurlaston Leicestershire

How confident are you about Autumn/ Winter trading?

I’m hopeful for Q4 but I think it will be a challenge.

Have you completed your holiday buying yet?

No, not yet. It really is a year-round consideration, but I’m now in the final stages of it, following a really successful Autumn Fair.

What excites you most about the upcoming festive season? Customers wanting to spend!

What are your must-have brands for Christmas - and any new arrivals?

We have lots of new arrivals! I’m really excited to have new plush coming in from Charlie Bears, children’s gloves from Powder, woolly socks from Passion Accessories, a gorgeous new range of journals and diaries from Ohh Deer, and baby dribble bibs and muslins from Ziggle. Must-have brands which we’ve stocked before will be Long & Son bags, Moda Express bags, candles from The Country Candle Co. and scarves from Zelly

What do you expect to be the most popular gifts and stocking fillers?

Palm Pals from Aurora World will be great stocking fillers this year for the kiddies!

Joseph Pulfrey

Senior Buyer & Business Development Manager Hobbycraft

Over 100 stores in England, Scotland, Wales and Northern Ireland

Have you completed your holiday buying yet?

All buys, ranges and promotions are set well ahead of the Christmas holidays period, but we’re always open to new opportunities and special buys. We can move quite fast and have new suppliers onboard and products in-store very quickly, if it’s something new and exciting.

What excites you most about the upcoming festive season?

The buying team works all-year-round on our seasonal offering, and it’s great to finally see the fruits of so much labour. Seeing stores really busy and products flying off the shelves is what we work so hard for.

Every October we celebrate Craftober at Hobbycraft, and this will be packed with inspiration and promotions across our sales channels for customers. In the run-up to Halloween and Christmas, we’ll also run a whole host of seasonal workshops in our stores and online, and these will teach customers to make everything from festive wreaths to crochet witch hats.

What do you expect to be the most popular gifts?

Once we hit December, it will be craft kits, plush, models, jigsaws, board games and art sets. We’re also expecting quite a surge in sales of murder mystery kits and games.

Natalie Yates

Owner

Gifts From Handpicked

www.giftsfromhandpicked.co.uk

How confident are you about Autumn/Winter trading? I’m feeling confident. It’s been a difficult year but going into September, we’ve seen a nice increase in Autumnal and Christmas products being posted.

Have you completed your holiday buying yet? Yes, all our buying is complete. We’re just waiting for the deliveries now.

What excites you most about the upcoming festive season?

We love receiving the new lines and launching them online. It’s nice to see what customers put in their baskets and what will become this year’s bestsellers - with lots of repeat orders hopefully!

What are your must-have brands/ranges for Christmas - and any new arrivals?

Our must-haves are Gisela Graham, Heaven Sends, Sass and Belle, Wrendale Designs, and DCUK. We just love Christmas decorations, and we’re launching new lines including games, candles, and novelty gifts.

What do you expect to be the most popular gifts and stocking fillers?

We’re excited for Gisela Graham’s new Gruffalo Christmas range, and have launched our own exclusive Christmas Snowglobes that are gorgeous gift ideas. And Wrendale Designs’ plush range offers perfect gifts for all ages.

Kate Cowie

Co-owner Utility

Six stores across the North West

How confident are you about Autumn/Winter trading?

We’re very confident across all our locations in Liverpool, Manchester, Altrincham, and Chester.

Have you completed your holiday buying yet?

It’s mostly complete but we still have Top Drawer to visit, where we hope to find some more exciting new products.

What excites you most about the upcoming festive season?

Lots of fun new products for our customers to see. What are your must-have brands/ranges for Christmas - and any new arrivals?

Our must-have brands are Designworks Collective, Bookspeed, WXY & Maegan, Legami, Snoopy from Magpie, and Jellycat. New brands for us are Cotopaxi, Cabin Zero, Blue Q, Turnaround x Shrig Shop, and Silver Spider

What do you expect to be the most popular gifts and stocking fillers?

Flamingo’s keyrings, Three Potato Four’s coin purses, Midori stickers supplied by Stone Marketing, Joypots, and Hypa’s pin badges.

Mairita Osipova

Buyer & Visual Merchandiser

Wallace’s Homevalue & Garden Centre

Wellingtonbridge Co. Wexford

Ireland

How confident are you about Autumn/ Winter trading?

The trading pattern has been in waves this year, but overall it does balance out in the books. I do feel that in the past few years we’re working harder to close sales, as competition has grown bigger with many customers shopping online. This is the season to stand out from the crowd and work towards offering people unique products and shopping experiences.

Have you completed your holiday buying yet?

Most of our orders are placed directly after the season has just ended. Our trade show and showroom visits happen throughout January and February, with the aim to complete orders by the end of March. At this time of the year, I place orders for some locally-made products and speciality foods.

What excites you most about the upcoming festive season?

For retailers and businesses alike, it’s one of the most important and energetic periods - and in my role, this happens to be my favourite time of the year. A great deal of care and intention goes into preparing for the festive season. Personal highlights are seeing the excitement from kids visiting the store, the energy around the build-up to the big day - and the endless supply of chocolate!

What are your must-have brands/ranges for Christmas - and any new arrivals?

We’re happy to work with many wonderful brands that help us bring the magic of Christmas alive: Kaemingk, Gisela Graham, Langs, Festive Productions, Premier Decorations, Portland Living, Enchante, PoM, Lotus Imports, Bramble Foods, and Koopman International, to name a few. We had a healthy Christmas trade last year, and most of our stock will be arriving brand-new, offering a fresh selection of thoughtful gifts and festive favourites.

What do you expect to be the most popular gifts and stocking fillers?

Trade shows may have given the first glimpses of potential top sellers for this season. It looks like wellbeing and sentimental gifts may just steal the spotlight this year, as a way of making gift-giving more personal and meaningful.

Meanwhile, home décor trends are drifting closer to woodland-inspired themes: forest creatures, rustic elements, and natural textures and colours. Fragrance, jewellery and books remain some of our favourite stocking fillers.

Angela Jones Director/Owner

Lily Blue Gifts And Home Hagley West Midlands

How confident are you about Autumn/Winter trading?

We’re feeling optimistic about the seasons ahead and have bought accordingly. Our customers are already showing a strong interest in our early autumn drops. Gift shopping always gathers momentum as we head into the colder months.

We feel we have a strong mix of festive favourites, stylish wardrobe updates, and unique finds this Autumn/Winter season - and this gives us confidence that our carefully curated collections will inspire early and last-minute shoppers alike.

Have you completed your holiday buying yet?

It’s a wrap! In the main yes, although we are always open to topping up as the season progresses. Stock is already flooding in, including proven customer favourites and some new exciting lines. Our focus has always been on maintaining our proven bestselling lines which we know our customers love, alongside new discoveries that give that festive feel - but then can carry through the winter season too, giving customers a sense of value and longevity.

What excites you most about the upcoming festive season?

The energy of the festive season is so infectious! We love regularly transforming the shop with new displays, introducing our customers to new and exciting lines, and helping them to find the ‘perfect gift’. There is a real joy in seeing a new line become a firm customer favourite.

We strive to create a warm festive atmosphere in the shop with mood lighting, candles and tasting treats, to encourage repeat visits. There’s nothing better than seeing customers delight when we have helped them to ‘tick off that list’!

What are your must-have brands/ranges for Christmas - and any new arrivals?

Our must-haves for this year are Chalk clothing including its new ‘mini’ range of super cute and great designs to complement its women’s range. Envy Jewellery is a firm customer favourite and, with its elegant packaging, makes a great affordable gift - or better still, a self-treat.

We’re excited this season to welcome Miffy to Lily Blue. We think this stylish gift edition will be a great addition to our collection. Our customers are also responding well to our body and bath offering from Wanderflower: a good affordable gifting range.

And we continue to see a rise in customers also looking for British-made goods. Who can resist a beautifully scented candle from the St Eval team in Cornwall? Perfect for the cosy season!

What do you expect to be the most popular gifts and stocking fillers?

As in previous years, we expect the smaller gifting items to remain popular, like candles, socks, bath treats, gourmet chocolate treats, and novelty Christmasthemed table gifts such as boxed family games and festive decorations.

Sentimental gifts such as the ever-popular ceramic hearts from East of India will also be strong performers, as customers look for gifts with meaning too.

Maximising the Golden Quarter

Andrew Goodacre, CEO of Bira (British Independent Retailers Association), explains why independent retailers must seize every moment of the Golden Quarter - a season of multiple celebrations that can define the year’s success

September’s end marks more than autumn’s arrival - it signals the start of the Golden Quarter: the most commercially significant period in retail.

For independent retailers, this isn’t simply about Christmas shopping. It’s about capitalising on a continuous wave of celebrations, from Halloween through to Diwali, Bonfire Night, Black Friday, and into the New Year festivities. Each event brings fresh opportunities to connect with customers and drive revenue.

Understanding this extended celebration season is crucial. Consumer spending patterns have shifted dramatically. Shoppers now spread their purchases across multiple occasions rather than concentrating solely on Christmas. This creates numerous touchpoints where independent retailers can shine, offering curated selections and personalised service that larger chains simply cannot match.

Preparation turns potential into success. The retailers who thrive during this period are those who plan their stock, promotions, and communications now. Consider your product mix carefully: are you catering to all the celebrations that your customers

observe? Halloween costumes, firework night gifts, Diwali decorations, and Christmas essentials all deserve space in your planning.

Your storefront and digital presence must work in harmony. Window displays should evolve throughout the quarter, reflecting each celebration while maintaining your brand identity.

Meanwhile, social media offers the perfect platform to showcase gift ideas, behind-the-scenes preparations, and the personal stories that make independent retail special. Consistency across both channels amplifies your message and keeps your business front-of-mind.

The Black Friday debate continues, but there’s no single right answer. Some indies embrace it, while others create alternative campaigns that resonate more authentically with their customers. What matters is having a strategy that feels genuine to your brand - perhaps a “Support Local Weekend” or exclusive member previews? The key is standing out, not simply following the crowd.

Customer experience becomes paramount during busy times. When footfall increases, so does the chance to convert browsers into loyal customers. Train your team to manage the rush while maintaining the warmth and expertise that define independent retail.

Small gestures - such as gift wrapping, product recommendations, or simply remembering a regular customer’s preferences - create the memorable moments that build lasting relationships.

Cash flow management also deserves particular attention. While revenue increases, so do costs. Stock investment, additional staffing, and marketing

expenses all require careful planning. Bira’s resources and advice lines can provide crucial support in navigating these financial considerations.

The Golden Quarter represents more than commercial opportunity - it’s when independent retailers demonstrate their irreplaceable role in communities. You’re not just selling products; you’re helping customers create memories, celebrate traditions, and find the perfect gifts for loved ones.

As we embark on this crucial trading period, I wish every independent retailer across Britain a successful and rewarding Golden Quarter. Make it count.

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