Profile JOIE
Summer of success for Joie It’s going to be a jam-packed summer of new releases for popular brand Joie, as they welcome a host of new products to their already extensive family.
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op of the list is the new Encore range – a assortment of seats that all fit one base, giving them a spinning advantage to suit every lifestyle. We spoke to Head of Product Management for Joie, Damon Marriott, who gave us an update on how things are going for the business. Consumers are always on the lookout for the latest technologies – especially when it concerns their children’s safety. That’s why Joie are constantly striving to innovate and improve their product offering. Currently working to expand on its R129 and i-Size car seat portfolio, Joie has a number of exciting new launches arriving into the range this summer. The newly launched Encore system focuses around a spinning base that is compatible with Joie Signature’s i-Harbour and i-Level Recline for a spinning option from birth to 4 years. I-Base Encore is also compatible with the Signature calmi R129, as well as a number of other infant carriers from Joie’s main range.
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nursery today
Consumers are always on the lookout for the latest technologies – especially when it concerns their children’s safety. That’s why Joie are constantly striving to innovate and improve their product offering. The calmi R129 is the first of its kind for Joie
This luxurious lie flat car cot will let little one travel in the height of safety and sophistication. Tested and approved against the tough R129 standards, the calmi R129 provides increased side impact protection by positioning baby’s head at the safest point in the vehicle. Calmi R129 keeps your little one in the safest, 180o ‘lie flat’ position and has a cosy insert to keep newborns properly positioned at all times, supporting little necks and spines so you can journey for longer whether you are in the car or out for a stroll. Calmi R129 pairs easily with Joie’s aeria and finiti pushchairs using adapters. Just
pop calmi R129 off the base and on to your pushchair frame and off you stroll. Calmi R129 pairs with the newly launched i-Base Encore, which uses effortless ISOFIX connectors in order to lock to the vehicle’s anchor points instantly, allowing parents to simply click the seat on and off – no reinstallation necessary
Steadi R129 also joins Joie’s main range of products
Steadi gives parents a belted R129 option, followed by the long awaited i-Prodigi, an extended rearfacing only option that will last from birth to approximately 7 years of age.
