retail SNUGGLE & STROLL
Snuggle & Stroll
arrived in style Nursery Today had the pleasure to catch up with Sophie Dembrey and Jess Munn, the owners of Snuggle & Stroll, located in Lincoln. With their first anniversary on the horizon, we find out how their business has established itself since they opened their store doors. Can you tell our readers what the inspiration was behind opening the doors of Snuggle and Stroll? Our babies! We are both new mums and we had to either go online or travel 40+ miles to test out prams and look at nursery furniture. This just didn’t seem right but until you are pregnant, you really don’t realise how important physically going to test out prams is and how little there is in Lincoln, so Snuggle & Stroll was born…at about the same time as Jess’s little boy!
What was the decision behind your location, do you have many competitors in the area? The location was so important to us because we wanted to be a destination shop, where people come for a lovely experience and free parking was a must! We found a unit on the beautiful marina of Burton Waters - we get to not only look at beautiful prams all day but also out onto a gorgeous marina! We love our location and our store, which really 14
stands out as there are no other independent pushchair shops in Lincoln.
You have been open for just over a year, how’s everything going so far? It’ll be our 1st birthday on April 1st and it’s going really well! We are learning so much, having bags of fun and the best bit - meeting the loveliest expectant parents and grandparents to be! We’ve had some amazing feedback from our customers and we have some exciting ideas for the future.
As a relatively new business do you feel this is a competitive landscape at the moment for nursery retailing? Yes, we feel that it is a competitive environment for retail in general at the moment. That is why it’s really important for us to stand out for the service we provide and the experience that we offer as we feel that this really does set us apart.
Our focus for 2024 is to really break into the social media scene! We have a presence on Facebook, TikTok and Instagram one of our recent videos has racked up over 44,000 views!
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12/02/2024 13:02