Intr oducing FEBRUARY 2024 ISSUE 5 VOLUME 27
The parenting movement of
2024 Find out more on page 14
contents Re g ul a r s
p16
News 6 rview Retailer Inte 10 iler Opinion 16 & 26 Reta inion Supplier Op 22 Products 23 & 42 New ducts The Baby Pro 50 Association
the team Editor Penny Franks penny@lemapublishing.co.uk
Contributors
Ad Manager
24
Christine Contreras christine@lemapublishing.co.uk
Pramland’s John Barker takes an overview of business throughout January and current consumer buying behaviour.
Production Director Paul Naish paul@lemapublishing.co.uk
47
Rick Vickers rick@lemapublishing.co.uk
Managing Director
Chairman
Retail Matters Online4baby’s Managing Director is looking to the future – what’s in store for 2024?
Production
Mark Naish mark@lemapublishing.co.uk
Barking Mad
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Malcolm Naish malcolm@lemapublishing.co.uk
Circulation
Features 16 26 34 44
Nursery Furniture Nappies & Toilet Training Bath Time Premature Babies
Spotlight
Robert Thomas robert@lemapublishing.co.uk
48
Swaddles
Cover Story 14
Lema Publishing Ltd 1 Churchgates, The Wilderness, Berkhamsted, Herts, HP4 2UB Telephone: 01442 289930
www.nurserytoday.co.uk
ContentsFeb.indd 1
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Snüz
After pioneering the bedside crib category with the arrival of SnüzPod over ten years ago, Snüz has truly become a brand that is trusted by parents around the world to support safe, cosy sleep right next to mum or dad.
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12/02/2024 12:54
editor’s letter www.nurserytoday.co.uk | Instagram: nurserytoday | LinkedIn: Nursery Today
W
elcome to the February issue, where we have packed in lots of products to kickstart the month. Nestling happily among the pages we feature Nursery Furniture, Nappies & Toilet Training, Bath Time Essentials, items suitable for premature babies and we also shine the spotlight on Swaddles. So far this year, we have seen quite a few acquisitions. For example, it has recently been announced that FanFinders have acquired award winning parenting brand Close Parent. This British baby product manufacturer have a history of exceptional innovation, quality and eco-friendly design, with their collection including reusable nappies, everyday baby essentials, bibs, baby mats and Caboo baby carriers. FanFinders CEO Alec Dobbie, said: “This acquisition represents a logical step on our path and we are proud to be the new custodians of a brand that already has such a fantastic legacy with parents.” The addition of Close to the FanFinders portfolio is part of an exciting period of growth for the business in recent years. FanFinders have also acquired The Best for Baby review platform which joined Your Baby Club in the UK and US, together with the launch of the Your
Want to make a splash? We highlight a number of bath time products currently available to order starting over on page 34.
Baby Box sampling programme and a planned expansion into the beauty market in 2024. It has also been announced that Pourty is also under new ownership with Cameron Price confirming their purchase of The Pourty Potty into their own portfolio, while Babymoov bring news on their acquisition of Belgium baby brand doomoo. You can find more information on these acquisitions within our news pages. You will also have noticed that our Cover Star this month is Snüz. After pioneering the bedside crib category with the arrival of SnüzPod over ten years ago, Snüz has truly become a brand that is trusted by parents around the world to support safe, cosy sleep right next to mum or dad. Fast forward a decade and although the SnuzPod4 is still a best-selling bedside crib, and the contemporary SnüzBaskit is proving a huge hit, the brand is ready to unveil its next big thing! After years of finessing a new design, combining the brand’s three core product values - safety, style and function, along with a fresh minimalist design and exquisite styling, a brand-new lifestyle bedside crib is incoming!
To find out more, simply turn to our Cover Story starting on page 14. Finally, this month we also had the pleasure to catch up with independent retailer Snuggle & Stroll, located in Lincoln. Having opened their doors in April last year, we find out how everything has been in the lead up to celebrating their first anniversary! Take time to read our retailer interview over on page 10.
Looking for Nursery Furniture? Simply turn to page 16.
4
nursery today
Editors letter Feb.indd 1
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news
Considering the key foundations when it comes to great design. Green Sheep Group’s Head of Design Chloe Scott discusses the importance of striking a balance when it comes to designing product. Here at Green Sheep Group, we have three core product values - safety, which is non-negotiable, especially within the nursery industry, style and function. I firmly believe all three need to be perfectly balanced to create a great product. For me, it is essential to underpin the safety and style elements with practical functionality. Quite simply, they are the foundations of a great product. It is also vital to keep the end user in mind when designing, and to be mindful of their changing and evolving needs. We noticed that during the pandemic for example after spending more time at home, our customers started making more considered decisions with their purchasing, ensuring the products they were choosing reflected their interiors and lifestyle. Luckily, we have always been passionate about creating aesthetic products that can elevate and complement the consumer’s interior style seamlessly, but we have certainly noticed this is a more important factor than ever before when customers are choosing an item. To be at the heart of creating a successful product is amazing, so it is vital to take your time to get it right and ensure all the pillars that are important to your brand are included. I firmly believe that having a balanced approach to function and form is what has helped the Snüz brand especially to become trusted by parents when selecting their Baby’s First bed. Even when the co-sleeper category became saturated with plastic and metal options, the SnüzPod for example has held its own, uniquely providing furniture with modern styling. This is carried through all of our Green Sheep Group products, and can be found happening in the Little Green Sheep with our range refresh - aiming to comfort them with colour and become the home of the Moses basket. The best bit of advice I can give is to never stop designing. After creating something truly pioneering like we did with SnüzPod, I understand it might feel impossible to develop anything as iconic again, but don’t let that stop you! Not all ideas will come to fruition, but all will play a part in leading you to a design with genuine potential. Ten years ago, when we unveiled the SnüzPod we knew we had something unique and now, after years of finessing another design, we feel ready to showcase our next big thing. Combining all our fundamentals, as well as truly reflecting the changing consumer needs, we have a brand-new innovation launching March ’24! It encapsulates our three core product values and will strengthen our brand position as category leaders within the sleep space – watch this space!
www.greensheepgroup.com 6
Babymoov Group acquire Belgium baby and maternity brand doomoo
Multi-specialist French company Babymoov and an international leader in the baby sector is proud to announce the expansion of their portfolio with the addition of Delta Diffusion, the owner of the successful doomoo brand and manufacturer of over 25 years. The synergy between the two companies will combine over 50 years of collective expertise and resource to elevate our offering of top quality and loved products in the market for parents. “doomoo is fully engaged in local production and sustainably sourced materials to create their range of certified high quality comfort maternity products. We welcome them, our long-time partner into Babymoov Group.” Pierre Magro – Babymoov Group President. Babymoov Group are proud to house 3 complementary baby brands to meet the needs of parents: Babymoov, doomoo and Badabulle. Babymoov will bring doomoo to the UK market with a selection of doomoo maternity and baby comfort products to be available to retailers in the coming months, including their award-winning maternity pillow designs and muslin breastfeeding capes featuring a stunning palette of colours. Please contact sgreensall@babymoov.com to find out more about stockist opportunities and doomoo products coming to the UK.
Pourty to get
a rebrand In January 2024 Cameron-Price Limited purchased the Pourty Potty Brand. This British designed patented potty with a unique pouring design and anti-drip lip has been on sale since 2009. Building on the excellent brand, the new owners want to introduce a new range of products to offer more for the parent and their children as they go through the transition from nappies to toilet trained. Look out for the rebrand in spring along with a whole new range of products later in the year. Available online at Amazon. For any sales or distribution questions please contact directly at
Barry.moor@cameron-price.co.uk
nursery today
News Feb.indd 1
12/02/2024 12:56
news Bag a bargain with
Brother’s new embroidery deal
Calling all embroidery enthusiasts – sewing experts Brother have launched an unbeatable deal that’ll make personalisation easier than ever. Up to the 31st March 2024, buyers can snap up Brother’s innovative PR680W embroidery machine for just £6,999, with a free stand included. This six-needle machine is the ideal match for hobbyists and business owners alike, with speeds of up to 1,000 stitches per minute and an XL work area. As an added bonus, this exclusive deal also includes your choice of either Brother’s PE-Design 11 software (worth £1,522.99) or a Stand and Flat brim cap frame (worth £1,422.99), absolutely free! Don’t miss out – visit your local Brother stockist today.
https://sewingcraft.brother.eu/
DISCOVER UPLINE SE
FOR MORE DETAILS PLEASE CONTACT US AT INFO@VENICCI.CO.UK
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News Feb.indd 2
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12/02/2024 12:56
news FanFinders acquires award-winning baby
product brand
FanFinders, which owns and operates communities in the UK and US powered by its tech platform (Verticalize.ai) and boasting over 7 million members, has announced the acquisition of Close (closeparent.com). A leading British baby product manufacturer with a history of exceptional innovation, quality and ecofriendly design, Close (formerly Close Parent)’s collection includes reusable nappies, everyday baby essentials, bibs, baby mats and Caboo baby carriers. “We are committed to delivering for both the members and brands in our markets, be it via our clever technology or in generating effective sampling opportunities,” said Alec Dobbie, FanFinders CEO. “This acquisition represents a logical step on our path and in Close, we are proud to be the new custodians of a brand that already has such a fantastic legacy with parents.” The addition of Close to the FanFinders portfolio is part of an exciting period of growth for the business in recent years that has seen the acquisition of The Best for Baby review platform to join Your Baby Club in the UK and US, the launch of the Your Baby Box sampling programme and a planned expansion into the beauty market in 2024. “Given the success of our Your Baby Box sampling programme over the past year, where we’ve connected a host of leading brand partners to parents directly in their homes, and our ongoing commitment to delivering personalised experiences across different markets, this opportunity to start building up our own commerce offering is enormous,” added Adam Gillett, FanFinders co-founder and CCO. “Not only does Close already have dedicated, loyal fans across multiple countries, but their product collection comes from a manufacturing process that is based around sustainability and good ethics.”
Kind + Jugend 2024: Successful early bird phase plus prospect for further expansion The trade fair takes place from Tuesday, 3 September to Thursday, 5 September on the Cologne fair grounds and will for the first time be shifted entirely to weekdays in the interests of the trade. More than 60 percent of the exhibition space has already been booked following the early bird phase.
Area expansion for an optimised trade fair experience and more networking
Although hall planning is just getting started, there are already indications that the exhibition space will be expanded by another hall due to the brisk demand. The trade fair experience is thus optimised for both the exhibitors and the trade visitors. In 2024, Kind + Jugend is focusing on creating more space and opportunity for networking revolving around relevant industry themes. Through targeted offerings in the event areas and the integration of separate areas into the open space, exhibitors are provided with the possibility to also enter into an exchange with customers and other exhibitors away from their own trade fair stands. Thanks to the positive response of the exhibitors and the increase in area, it is already becoming clear that Kind + Jugend 2024 is profiting from the dynamic of the previous event, in which around 1,000 exhibitors from 46 countries and around 15,000 trade visitors from 113 countries participated, and will thus continue the special success of Kind + Jugend 2019.
www.kindundjugend.com
Cosatto set Pura appoints Katie Morris the bar for as new sales director StiWa www.fanfinders.com
Following expansion into the US, eco-friendly baby brand Pura has appointed Katie Morris as Sales Director to oversee its global sales strategy and continued growth. The North West based disruptor brand, which launched in 2020, provides parents with wipes and nappies that are high quality, better for the planet and affordable too. Launching in 2020, the parent-led start-up has quickly advanced from an online-only business to having a major presence in UK retailers and made its US debut in Walmart in July. Formerly Commercial Strategy, RGM and Sales Operations Director at Johnson & Johnson and Kenvue, Katie brings strategic and operational strengths to the Purasenior team and an ambition to grow the brand’s international sales further. She now brings her customer-first approach to Pura at a time when the awardwinning brand seeks to increase its retail distribution both in the UK and in the US. Commenting on her appointment Katie said: “I’m thrilled to join Pura and I’m looking forward to building on the brand’s success in the UK and the US. As a mum of two, I also welcome the opportunity to play my part in helping reduce the impact baby care has been having on the planet.” Guy Fennell, Pura founder and CEO said: “We’re delighted to welcome Katie to the Pura team. Katie’s appointment comes at a crucial time for Pura as we rapidly expand both in the UK and internationally. Katie brings extensive experience, and we are certain that she will help us to further strengthen our position in the global marketplace.”
www.mypura.com 8
Great news from Cosatto as it announces the results for the Autumn 2023 testing by ADAC, part of the Stiftung Warentest group, annual research session. In the results published for Autumn 2023, Cosatto performed brilliantly with the brand’s iconic infant carrier among the extensive 29 new products that were tested industry wide. Rated amongst the highest performers in the test was the Cosatto Acorn i-Size, which was awarded an impressive 2.4 rating when used with the Acorn i-Size car seat base. This is the first time that StiWa has tested the brand in its Group 0+/1/2/3 car seat category, and the team at Cosatto is thrilled that their infant carrier has made the cut. Creative and Marketing Director of Cosatto, Vicky Morely says: “Our brand is traditionally associated with design, style, and the quality of our products. So to have received such praise from this international testing foundation is testament to the stringent testing and overall safety of our car seat range at Cosatto. It is important to us that each of our car seats are tested above and beyond the regulated requirements prior to launch. To achieve such high results in the STiWa testing confirms that Cosatto is not only design focussed but setting a high bar in safety in children’s travel. Going into 2024, we have a lot more significant launches that we are confident will continue to perform as exceptionally well.” The Cosatto Acorn i-Size car seat is available in the current designs for 2023 of Silhouette, Whisper, Paloma Faith Rhapsody amongst other consumer favourites. For more information log onto www.cosatto.com
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retail SNUGGLE & STROLL
Snuggle & Stroll
arrived in style Nursery Today had the pleasure to catch up with Sophie Dembrey and Jess Munn, the owners of Snuggle & Stroll, located in Lincoln. With their first anniversary on the horizon, we find out how their business has established itself since they opened their store doors. Can you tell our readers what the inspiration was behind opening the doors of Snuggle and Stroll? Our babies! We are both new mums and we had to either go online or travel 40+ miles to test out prams and look at nursery furniture. This just didn’t seem right but until you are pregnant, you really don’t realise how important physically going to test out prams is and how little there is in Lincoln, so Snuggle & Stroll was born…at about the same time as Jess’s little boy!
What was the decision behind your location, do you have many competitors in the area? The location was so important to us because we wanted to be a destination shop, where people come for a lovely experience and free parking was a must! We found a unit on the beautiful marina of Burton Waters - we get to not only look at beautiful prams all day but also out onto a gorgeous marina! We love our location and our store, which really 14
stands out as there are no other independent pushchair shops in Lincoln.
You have been open for just over a year, how’s everything going so far? It’ll be our 1st birthday on April 1st and it’s going really well! We are learning so much, having bags of fun and the best bit - meeting the loveliest expectant parents and grandparents to be! We’ve had some amazing feedback from our customers and we have some exciting ideas for the future.
As a relatively new business do you feel this is a competitive landscape at the moment for nursery retailing? Yes, we feel that it is a competitive environment for retail in general at the moment. That is why it’s really important for us to stand out for the service we provide and the experience that we offer as we feel that this really does set us apart.
Our focus for 2024 is to really break into the social media scene! We have a presence on Facebook, TikTok and Instagram one of our recent videos has racked up over 44,000 views!
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spins with ease 360º i-Spin 360™ i-Size spinning car seat
see all my features
For more information and all sale enquiries, please contact Joie on 01889 808 900 or email: uksales@joiebaby.com
Share the joy at joiebaby.com
retail SNUGGLE & STROLL
When we first opened we were approaching the summer of 2023 and we were blown away by the interest in our stroller range and have made sure we’ve got a really diverse stroller offering ready for travelling parents this year.
What have you implemented to perhaps stand out as a nursery retailer? It’s a real objective of ours to be a hub for expectant parents and birthing support services in Lincoln. We have connected with Ante Natal Classes, Private Scan Clinics, Breatsfeeding Support Groups and Hypnobirthing Specialists (to name but a few local service providers) that we intend to work with to provide the most positive pre and post birthing experience for expectant parents in Lincoln. We’ve hosted free events at the shop, we regularly deliver practical and safety demonstrations at Ante Natal Classes and really aim to be collaborative with other pregnancy support services in Lincoln. In terms of the retail experience, we offer wonderfully flexible payment plans, a store, build and test service, and not to mention free parking and the ability to pull up to the door and load your new wheels straight into your boot!
You currently don’t sell online via your website. Is this something that will change in the future? Yes absolutely, we have some big plans for our future and selling via our website is definitely one of them! We didn’t want to run before we could walk, so wanted to perfect our in store offering first.
Since opening what do you feel has been your largest challenge? Competing with online only retailers. We aim to offer to price match against our online competitors where we can, but we feel that most independent retailers would agree that price matching is an issue in the industry, when competing with the online only space.
And of course, what has been your biggest success? We’ve had some incredible feedback from our customers during our first year in business. We regularly have new parents (and grandparents) coming to see us with their new arrivals or to show us pictures. It reinforces how much of an impact the experience can have when choosing something so 12
special and it’s a wonderful feeling, knowing you’ve added to that excitement! In terms of retail, we’ve become stockists of some fantastic brands that we were desperate to offer to parents in Lincoln and have been chosen as a Cybex Platinum Retailer too!
vital and means we can offer the service that our customers expect to receive.
Are you pro-active on social media or running any marketing campaigns that have been successful in driving footfall to your store?
Absolutely, we receive regular updates from our suppliers about products, safety features, new information and stock updates. Our suppliers regularly organise training sessions on their products as well as spending dedicated time with new staff to ensure their knowledge is excellent too.
We are, our focus for 2024 is to really break into the social media scene! We have a presence on Facebook, TikTok and Instagram - one of our recent videos has racked up over 44,000 views! We’ve just hit 1,000 followers on Facebook and see social media as key to growing our business this year. A huge element of our success in 2023 has been word of mouth and our customers sharing their stories of their experience with us and we’re keen to see more of that in 2024!
Have brand names been important to your business and do you feel you have received adequate support from brands that you currently stock? Yes, brand names are really important to us. Customers actively seek out stockists of certain brands so we need to be able to offer these in store. We’ve developed some great relationships with the brands that we stock and our reps are always at the end of the phone or an email. That support is
Do you feel you are well equipped with information needed to pass onto your customers when we look at the various product categories, for example, car seats?
With regards to product demonstrations for your customers, do you feel you have been given adequate training by the brands that you stock? We’ve had some fantastic training sessions delivered by our brands. These are always informative and enjoyable - with plenty of opportunity to learn and demonstrate! We really believe one of the reasons people come to see us is to ‘put their hands on’ a new pram and really understand how it works, folds, lifts and pushes! So the training has been excellent and we aim to pass as much of that on to the customer via our own demonstrations.
Are you looking to onboard any new brands or new products? Yes, as a growing business we’d love to partner with other brands who share our passion for the service
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and experience and supply standout products that our customers would love. We’ve recently become stockists of Ergobaby and can’t wait for that to hit our shop floor.
How are you sourcing nursery product – have you attended any trade events or shows that you have found have assisted you in your journey? We have always said that we’re proud to stock brands and products that we love ourselves. With this in mind we had some specific brands in mind that we thought would be a great match for our store and have been focussed in bringing these on board early. We attended the Harrogate trade show and were blown away by the variety of products and providers on display - we definitely need more than one day there this year! It was a great experience for us and we were able to meet with a local nursery furniture supplier - Obaby - who we’re delighted to say now have pride of place in our nursery display in store! It also gave us a chance to discover some smaller brands (the lovely Cloud & Cuckoo) that have the same ethos as us and we’re proud to stock them in our shop too.
What about consumer trends, have you spotted anything since opening or that you feel are on the horizon? How do you monitor trends? As young mums we are constantly exposed to new products, trends and brands through our friends, social circles and media interactions. We’ve definitely noticed the changing trend of colour choices within our range - beiges and neutrals
are very popular - both with customers and the suppliers, so we’d expect that to continue!
You have a number of product categories that you currently offer. Is there a particular category that has performed well for the business? When we first opened we were approaching the summer of 2023 and we were blown away by the interest in our stroller range and have made sure we’ve got a really diverse stroller offering ready for travelling parents this year. Throughout the year, we’ve found that our bundle ranges have been really popular - particularly for first time parents. They offer great value, are simple to understand and provide a real comfort that you’ve ‘got what you need’ when you’ve welcomed your new arrival.
Finally, are there any exciting plans on the horizon that you would like to share with our readers? Absolutely. We’ll be celebrating our first birthday in April and have got something fantastic up our sleeves to mark the occasion. We’ll be running a great in store event with some exclusive deals, but we can’t say too much about that yet - you’ll have to watch our socials over the next month or two and all will be revealed!
We aim to offer to price match against our online competitors where we can, but we feel that most independent retailers would agree that price matching is an issue in the industry
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Featuring SnüzPod Studio in London Navy
Cover Story Snüz
Babies First Bed
with Snüz
Welcome to the Snüz family home – where a world of firsts awaits. From the first dream, to the first full nights sleep the brand understands how precious every milestone is. That’s why they’ve crafted the perfect sleep spaces for baby’s first bed that seamlessly combines comfort and safety, with style aplenty!
A
fter pioneering the bedside crib category with the arrival of SnüzPod over ten years ago, Snüz has truly become a brand that is trusted by parents around the world to support safe, cosy sleep right next to mum or dad. Fast forward a decade and although the SnuzPod4 is still a best-selling bedside crib, and the contemporary SnüzBaskit is proving a huge hit, the brand is ready to unveil its next big thing! After years of finessing a new design, combining the brand’s three core product values - safety, style and function, along with a fresh minimalist design and exquisite styling, a brand-new lifestyle bedside crib is incoming! Thoughtfully created to reflect changing consumer needs, a truly exciting innovation will arrive this March to further strengthen the brand’s position as category leaders within the sleep space.
Introducing SnüzPod Studio...
Making a statement, the stunning new sleep solution has been designed for the modern parent, reflecting contemporary living. The one-piece lifestyle bedside 14
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crib, SnüzPod Studio, is bold in character and refined in design. This bedside crib celebrates a parents’ grown up interior, to enable them to retain their identity and personal style as they transition into parenthood. Fitting seamlessly into a busy lifestyle, SnüzPod Studio will keep baby close for daytime naps and bedtime. Effortlessly agile thanks to its lightweight design, SnüzPod Studio can be easily moved around the room on its castors (ideal for open plan living) and is super easy to assemble. With 6 height settings it will perfectly fit multiple bed settings and not forgetting key features such as the comfort incline and 3D breathable mattress, SnüzPod Studio also promises cosiness to its core. From Paris White, to Stockholm Natural, Rome Burgundy to Brooklyn Graphite, SnüzPod Studio is available in a collection of 7 urban inspired colours to complement any interior. Meticulously designed, each colour has thoughtfully styled hardware to truly finesse this stunning lifestyle bedside crib.
The firstborn
Never forgetting the firstborn, SnüzPod4 has proven itself as a truly timeless design and will no doubt remain a global favourite. Chosen by parents for uncompromised safety and contemporary style, to comfort their little one day and night! The ultimate bedtime companion and original co-sleeper keeps baby close, secure and comfortable, and right by parents side all through the night. The products unique ComfortAirTM system, with surface-level air-flow vents, an air-permeable mesh liner, and improved base ventilation, creates a breathable haven and helps to regulate little one’s temperature, while the convenient tilt recline is another game-changing feature, helping to alleviate
“We firmly believe that having a balanced approach to function and form, with safety at the very core of everything we do is what has helped the Snüz brand to become trusted by parents when selecting their Baby’s First bed. When designing we are always mindful of our consumers evolving needs and having noticed a trend to making more considered purchases that reflect their interiors and lifestyle, and this has remained true for the latest addition to our product family, SnüzPod Studio. SnüzPod Studio is a game-changer for customers looking for a considered and stylish first bed for their new arrival. Studio uplifts home interiors through beautifully executed details and bold colourways. All this whilst delivering practical features, as expected from any SnuzPod”
The Natural Edit. Featuring SnüzKot & SnüzPod in Walnut.
Look no further for Baby’s first Bed.
Snüz truly has choice when it comes to baby’s first bed – with designs tailored to fit every family’s lifestyle and interior. With two in three of it’s customers choosing a bedside crib alongside a moses basket, the brand is delighted to be able to support with the ideal set up of having one of it’s SnüzPods upstairs and a SnüzBaksit downstairs. Dedicated to supporting safe sleep from birth and beyond, the brand has also perfected its solutions beyond 6 months with its dynamic SnüzKot, boasting an adaptable design and Skandi accents to fit beautifully into the family home.
Tom Booker, Lead Designer of SnüzPod Studio discomfort of acid reflux. SnüzPod⁴ also boasts a 3D breathable mattress for all-round better support. Truly portable, the removable bassinet can be taken around the home to keep baby close day and night. Keeping things fresh the first Snüz Style Edit; the Natural Edit launched in late 2023 to offer even more choice. A stunning collection of wood inspired sleep solutions, the collection boasts warm, natural tones, encapsulating modern day and contemporary interiors, whether consumers want to create a rich, earthy space or a soft, calming aesthetic… This edit of Walnut, Oak, Ebony and Silver Birch, has what they need – available in the SnüzPod and SnüzKot.
The Rule breaker!
There is always someone in the family that likes to break the mould and for Snüz it’s their reinvention of the Moses basket - perfect for the daytime dreamers! Taking a contemporary twist on the traditional Moses basket, it brought the comfort and portability into the modern world, making it bigger, stronger, and more breathable than traditional Moses Baskets. SnüzBaskit also saw the arrival of an exclusive, responsibly sourced material developed especially for this new modern Moses basket. KinderFelt™ is stylish and soft to touch, that not only gives the Moses Basket a contemporary look but is certified free from over 100 harmful substances. The material is made from 100% recycled materials and is also quieter and lighter than traditional wicker and maize baskets.
SnüzBaskit, shown in light grey plus natural stand.
SnüzPod Studio launches March 2024 and will be available through selected retail partners. To become a Studio stockist, contact trade@greensheepgroup.com nursery today
Cover Story Snuz.indd 2
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feature FURNITURE
Fully furnished
Nursery Furniture is a considered purchase by parents and we are fortunate that we have a beautiful selection from manufacturers and suppliers available to offer to your customers to create that perfect room.
T
he nursery is a focal point for many new parents and a joy to not only furnish, but also accessorise. Furniture for the nursery is a staple product category for many Nursery retailers and we are fortunate that we have a great selection of products to choose from. UK parents are exhibiting a discernible shift in preferences, moving towards options that prioritise longevity and versatility. This trend is notably evident in the demand for furniture that grows with a child, as well as the increasing popularity of both coordinated nursery furniture sets and parents who are seeking more of a mix-and-match approach. One prominent aspect of this trend is the emphasis on nursery furniture that adapts to a child’s changing needs over time. Parents are increasingly seeking cribs that can be transformed into toddler beds, and dressers that can double as changing tables and storage units. This desire for multi-functional pieces not only caters to the practical needs of growing families but also aligns with sustainability concerns, as it reduces the need for frequent furniture replacements. We asked independent retailer, Bambinista’s Founder & CEO Susan Daker if their customers are looking for nursery furniture that can adapt over the years to grow with their child? “Many of our customers are after nursery furniture that grows alongside their little ones. They want timeless pieces that can adapt and last through the years. It’s not just about now; it’s about making sure the furniture can sustain and last as their child grows up.” Adding “Whether it’s a cot that turns into a bed or a dresser that can handle both tiny clothes and school uniform, families love the idea of furniture that’s in it for the long haul. It’s about being practical and getting value for their money whilst looking stylish for the kids.” Additionally, there is a growing trend towards more muted tones and, as an example, rattan has started to experience an upswing in popularity. Tutti Bamini’s Marketing Manager, Lulu Vinte gave her view on current trends commenting: “Wooden furniture with various textures always seems to be in style, offering a timeless and natural aesthetic. Round shapes and natural details, like rattan, are quite popular, giving a softer and more organic feel. We’ve seen the demand shift towards softer/warmer colours like our White Sand.” CuddleCo’s Managing Director Marc Kelly also feels that neutrals are here to stay with perhaps a nod on the horizon towards more consumers looking at the eco-aspects stating: “The neutrals trend firmly established itself last year and isn’t going anywhere anytime soon. We saw this everywhere, from the fashion catwalks to home interiors. Parents are looking to create a calm, relaxed space using paired back gender-neutral palettes of soft beige, sage greens, and understated cashmere tones. “We also predict a rise in the demand for natural untreated woods, textures and materials as people become more ecologically aware.” What about brand names, how important are these to consumers looking at nursery furniture? We asked Susan for her thoughts. “Brand name matters a lot in the world of nursery furniture in the UK. Big, well-known brands carry a reputation for making quality and reliable pieces, and that influences how much people trust and decide to buy their products. When families are looking for nursery furniture, especially the kind that’s timeless and long-lasting, they often lean towards brands that have a good track record. “Knowing a brand can be a big relief for parents – it’s like a guarantee that the furniture is safe and well-made. The popular brands usually go through lots of tests and stick to safety rules, which is something parents care a lot about. Plus, these brands tend to have a variety of items, so it’s easy for families to find matching pieces for a nursery.” A mix-and-match approach also appears to be gaining in popularity among
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parents who prefer a more personalised and eclectic nursery aesthetic. This approach allows for greater creativity and flexibility in designing the space, as parents can combine different furniture pieces, colours, and styles to reflect their unique tastes and preferences. Social media also plays a pivotal role within this category and continues to drive trends and consumer engagement for both brands and retailer awareness. “Social media really does significantly boost consumer engagement for nursery furniture ranges. Platforms like Instagram and Pinterest offer visual showcases, allowing brands to portray nursery furniture in appealing ways which is important for consumers to see. Social media facilitates storytelling, enabling brands to share the creation journey and design inspiration, fostering a connection with our parents to be.” Said Susan, adding “Direct interaction on platforms like Facebook builds trust and transparency, with real-time responses to enquiries and concerns. User-generated content acts as authentic testimonials, creating a community around the brand. Promotions and contests run exclusively on social media drive excitement, while educational content positions the brand as an authority. Targeted advertising ensures reaching the specific audience, enhancing the likelihood of engagement. Strategic and consistent social media presence is crucial for building and sustaining consumer interest in nursery furniture ranges.” For nursery retailers, by embracing consumer trends can present you with significant opportunities for business growth. By stocking nursery furniture that caters to the demand for versatility, you could attract and retain additional customers in-store or via clicks to your websites. Understanding and adapting to the evolving consumer trends in nursery furniture is essential for both manufacturers and retailers alike. By offering products that align with the demand you can effectively meet the needs of modern parents while capitalising on opportunities for growth and success in the nursery furniture sector. You will find a plethora of products across the following pages, all of which are available to order now!
Contempory by design The Saluzzo furniture room set by Venicci offers a contemporary, minimalist design, inspired by Scandinavian style, catering to infants and parents alike. Consisting of a versatile cot bed that grows with the child, a chest of drawers with a removable changing table, and a thoughtfully designed wardrobe with ample storage options. Crafted for longevity, the set features easy cleaning, scratch resistance, and varnished oak handles. Investing in Saluzzo means acquiring furniture built to last, accommodating various needs and preferences throughout the years. Available in Premium White, Warm Grey, and Graphite.
www.venicci.co.uk
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feature FURNITURE
Essential for the nursery
The team at Clair de Lune have two very exciting additions to their collection of best-sellers. Introducing their new range of furniture, the Essential Cot Bed and the Oak Cot Bed, designed with growth in mind. The Essential Cot Bed is 5 in one, with three adjustable height settings as a cot, you can then transform it to a toddler’s bed and then finally a cot bed. Finished in a scandi-inspired white and pine look to suit any nursery. The Oak Cot Bed is double framed in solid oak, truly built to last for multiple stages and multiple siblings. The Oak Cot Bed can be converted with the easy-to-fit Toddler Conversion extension. Get in touch with the friendly Sales Team on the below.
sales@clair-de-lune.co.uk www.clair-de-lune.co.uk
Refresh your nursery interiors space
Take a look at the stunning new collections from Tutti Bambini offering you instore display discounts and above industry standard margins. Tutti Bambini, the epitome of style and functionality in nursery furniture, unveils three captivating collections, promising not only a renewed nursery aesthetic but also enticing advantages for retailers. From the enchanting entry-level designs within the Fika Collection to the opulent elegance of Fuori and the contemporary allure of Japandi featuring natural rattan, each range signifies sophistication and impeccable craftsmanship, creating a diverse and appealing inventory for retailers. Retailers benefit from Tutti Bambini’s unwavering commitment to customer satisfaction. The introduction of a complimentary 2-Man Room of Choice 18
Delivery with every room set order ensures seamless customer experiences, enhancing retailers’ reputation for exceptional service. Additionally, retail partners can optimise profits through enticing display discounts and yearround lucrative margins, courtesy of the brand’s new pricing structure. Tutti Bambini remains the preferred choice for discerning parents, offering retailers not just a selection of nursery furniture but a unique opportunity to elevate their business with premium products and heightened customer satisfaction.
sales@tuttibambini.co.uk | www.tuttibambini.com
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feature FURNITURE
Comfort in Colour with The Little Green Sheep Beautifully crafted with natural materials, the Little Green Sheep’s stunning Moses baskets provide a super snug environment for babies to snooze in from day dot, up to six months.
Now available in three new colours, the lovingly woven natural palm leaf baskets are bang on trend. Inspired by nature, the trio of signature colours; Juniper, Terracotta and Truffle, will add a touch of warmth to any home setting. Creating a sense of calm, the earthy and comforting palette is perfect for the naturally stylish Moses basket. Complete with the brand’s signature chemical-free mattress to create the purest environment for sleep, it offers firm support, as recommended by safe sleep experts. It is also naturally hypoallergenic and boats an anti-dust mite barrier.
TEL: 01789 734022 trade@greensheepgroup.com
Scandi style for less Contemporary and minimal, Nola adds a modern twist to traditional spaces and can make even the smallest room feel open and airy.
Both affordable and stylish, this CuddleCo nursery range is now available in white and natural for a clean, scandi look. Perfect for small space living, this gender-neutral set can easily be styled to suit any nursery interior or trend. We love that CuddleCo have opted for a clothes rail instead of the classic nursery wardrobe – a smart, alternative to traditional nursery storage options. The rail can go from storing sleepsuits to dress-up outfits as baby grows.
sales@cuddleco.co.uk 20
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Created for
Baby, Designed for Parent The team at Snüz have truly elevated two of its best-selling signature products , SnüzPod and SnüzKot with the arrival of Snüz Style Edits.
Thoughtfully created, the beautiful collections are inspired by interior and fashion trends to empower parents to combine their personal style with the practical must haves that a newborn requires. The first Snüz Style Edit; the Natural Edit, is a stunning collection inspired by wooden accents including Walnut, Oak, Ebony and Silver Birch. Boasting warm, natural tones, this edit encapsulates modern day and contemporary interiors, whether consumers want to create a rich, earthy space or a soft, calming aesthetic. The epitome of style and function, SnüzPod promises the very highest standards in terms of safety, with many clever sleep-inducing features, - it’s certainly no wonder why it has remained the UK’s bestselling bedside crib.
TEL: 01789734022 trade@greensheepgroup.com
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for you and your baby, since 1943
12/02/2024 13:07
supplier snapshot Nursery Today caught up with some of the industry’s finest to find out their views on the Nursery Furniture category.
Chloe Scott, HEAD OF DESIGN
GREEN SHEEP/SNUZ In line with current consumer trends, are there any design features, styles, finishes or colourways that have seen an increase in popularity or might set the tone and trends for the year ahead?
The trends we are seeing growing in popularity is the juxtaposition of natural materials, against modern elements such as straight lines. In terms of colour trends, we are seeing consumers are seeking out colours such as warm reds – rich and cosy tones from terracotta through to burgundy, as well as earthy browns from mauve beige through to chocolate browns. With 2023 predominately focussing on neutrals, we expect customers to shift slightly and incorporate ‘luxury’ elements by selecting products which have accents to create interest, for example, brass or matt black hardware, and statement pieces, by selecting products with textures for embellishment and added depth. Also, the Minimalist / maximalist trend continues to grow, such as eye-catching colours, dark wood stains etc.
How do you feel that brands are approaching sustainability in the production and sourcing of materials for nursery furniture?
There is a focus to ensure products and suppliers consider circularity. From the raw materials selected, the packaging through to end of life.
With this in mind, do you feel that consumers are looking more closely at the eco aspects of nursery furniture?
Yes – environmental consciousness has increased, and customers are favouring materials which are better for the environment.
How important are brand names within this category?
It is key to have memorable and informative product and brand names to ensure the customers understand the reason to be behind the brand(s) and product(s).
Does social media assist to gain better consumer engagement with regards to the various nursery furniture ranges that are available?
Yes – and it shows how it fits within their home and interior style, giving consumers inspiration and making products look more desirable.
Do you feel we have a good level of choice currently for retailers to offer to their customers?
For Snüz product ranging, we have good, better, best across our Baby’s First Bed category. We cover pre-birth with SnüzCurve, right through to SnüzKot which extends up to 10 years. We have optionality when it comes to colours and finishes. For LGS, we have our staple mattress range, play products, pram accessories right through to our best-selling range of Moses baskets. With knitted and quilted liners, and a vast range of colours, we ensure we cover the customers who are seeking core neutrals and to those who are seeking a statement and accent piece.
Are consumers looking for furniture that can adapt over the years to grow with their child? Yes – there is a move towards transitional and multi-use pieces which increase longevity of use, especially when considering cost of living crisis.
If so, do these types of items represent added value to the consumer? Yes – we see products that grow with the child, for example SnüzKot, get a good bump when wallets are under pressure.
What about room sets, have you experienced an uplift in sales with furniture being bought as a complete set for the nursery?
Not especially, whilst many customers like a complete set, we do also see a strong mix & match trend with people expressing multiple interior styles in their little one’s nursery. 22
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Supplier SnapshotFeb.indd 1
Lulu Vinte
MARKETING MANAGER,
TUTTI BAMBINI In line with current consumer trends, are there any design features, styles, finishes or colourways that have seen an increase in popularity or might set the tone for the year ahead? I’ve noticed that wooden furniture with various textures always seems to be in style, offering a timeless and natural aesthetic. Round shapes and natural details, like rattan, are quite popular, giving a softer and more organic feel. We’ve seen the demand shift towards softer/warmer colours like our White Sand.
How do you feel that brands are approaching sustainability in the production and sourcing of materials for nursery furniture? Brands are increasingly aware of sustainability and are always looking for new sources of eco-friendly materials to incorporate in their ranges. However, it’s worth noting that the market is still dominated by engineered wood to keep up with customers’ expectations on price point.
With this in mind do you feel that consumers are looking more closely at the eco aspects of nursery furniture?
I’ve observed a growing interest among consumers in eco-friendly products. However, when it comes to furniture, the higher prices for sustainable materials are not always feasible for most manufacturers, especially in the current climate where consumers are increasingly price-sensitive.
How important are brand names within this category?
Brand names do play a significant role as consumers often associate certain brands with quality and trust.
Does social media assist to gain better consumer engagement with regards to nursery furniture ranges that are available?
I’ve seen social media making a big impact in terms of consumer engagement. It’s a powerful tool for showcasing product features, designs, and gathering feedback. Customers often share their nursery interiors with pride, contributing to brand awareness and trust in a brand.
Do you feel we have a good level of choice currently for retailers to offer to their customers? Our commitment to providing an extensive range of options ensures there’s something for every taste and budget in the market. We offer a diverse furniture selection, ranging from entry level collections like Rio and Fika, traditional styles like Verona, to more statement pieces like the Tivoli and Japandi.
Are consumers looking for furniture that can adapt over the years to grow with their child?
There is a rising popularity in products that evolve over time as customers seek to maximize their initial investment in nursery furniture.
If so, are they becoming more popular as they could be deemed as giving added value to the consumer? Furniture that can adapt over time will always have an advantage as it offers added value and longevity.
What about room sets, have you experienced an uplift in sales with furniture being bought as a complete set for the nursery?
We’ve actually noticed a decline in sales of room sets including wardrobes due to a lot of homes now having built-in storage.
Finally, what benefits can retailers expect by stocking nursery furniture either in-store or via their websites?
We offer a FREE 2-Man Room of Choice Delivery Service on all of our room set orders, along with a 3-Year Warranty and great customer service. Retailers can expect display discounts and year-round good margins both on and off promotion.
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Marc Kelly
MANAGING DIRECTOR, CUDDLECO In line with current consumer trends, are there any design features, styles, finishes or colourways that have seen an increase in popularity or might set the tone and trends for the year ahead?
Traditional ranges like Clara have always been a popular choice, which is why the shift to investing in timeless, high-quality pieces, that you can build a room around doesn’t come as a surprise. Customers value quality products that are designed to last, especially when shopping for their first nursery. The neutrals trend firmly established itself last year and isn’t going anywhere anytime soon. We saw this everywhere, from the fashion catwalks to home interiors. Parents are looking to create a calm, relaxed space using paired back gender-neutral palettes of soft beige, sage greens, and understated cashmere tones. We also predict a rise in the demand for natural untreated woods, textures and materials as people become more ecologically aware.
How do you feel that brands are approaching sustainability & longevity in the production and sourcing of materials for nursery furniture?
All our furniture is designed with longevity in mind, with wardrobes featuring full height hanging, adaptable dresser changers and cot beds, that convert into day beds or toddler beds. Our large furniture items are sent via our 2-man, room of choice delivery service which limits customer handling and reduces returns by avoiding accidental breakage. We also have a spare part scheme in place which is a quick and sustainable way for customers to get furniture parts, that they may have misplaced instead of needing to buy a new set.
With this in mind, do you feel that consumers are looking more closely at the eco aspects of nursery furniture?
For some customers, the eco aspects of nursery furniture is a consideration during the buying process, but we know that customers continue to be heavily influenced by prices. However, it’s great that we’ve been able to create a credible, eco-friendly offering for parents in the form of our Aria rattan nursery furniture range. Rattan is a natural, sustainable material that’s native to Indonesia. Popular for its strength and durability, its harvested seasonally and grows back quickly. The packaging also plays a part in Aria’s credibility, with the majority being cardboard and no polystyrene included.
new!
Does social media assist to gain better consumer engagement with regards to the various nursery furniture ranges that are available?
Definitely! Social media is a great tool to inform customers about products and services. This year, our strategy going forward is to utilise our socials by posting content that educates customers on the features and benefits of our products. This will help them make more informed decisions when shopping for their nursery.
Do you feel we have a good level of choice currently for retailers to offer to their customers?
We have a great range of nursery furniture for our retailers, with a style to suit everyone. For parents who want to create a classic nursery we have Clara, which has a timeless design that will be admired for years to come. Both affordable and stylish, we have Nola. A minimal and contemporary design, ideal for small room living. Then there’s Aria, perfect for adding a boho-chic feel to the nursery. Aria combines traditional techniques with a modern style.
Are consumers looking for furniture that can adapt over the years to grow with their child? If so, do these types of items represent added value to the consumer?
We believe that adaptability and longevity have always been crucial for parents, alongside functionality. Our cot beds are designed with these principles in mind, featuring 3 mattress base positions to accommodate babies’ various developmental stages. There is also the capability to convert our cot beds into a toddler bed or day bed when they are ready. Many of our ranges have a life beyond the nursery, and the furniture is designed with this in mind. For instance, a dresser changer can effortlessly transform into a full-size, dresser by simply removing the changing top. Our wardrobes are adaptable to growth spurts, ensuring they remain functional as sleepsuits make way for school uniforms. With removable hanging rails, our wardrobes can easily be converted to full height hanging, providing longevity and versatility for years to come.
The brand that parents trust sales@clippasafe.co.uk
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The practical new booster seat which can be fitted onto a chair can also be used on the floor as a first chair for toddlers. Suitable from six months of age as a booster and floor seat and then from 12 months upwards as a toddler chair. The Feed Me Nom Nom can be folded easily to use as a travel chair and features a handy carry strap, the compact fold also allows for easy storage. The Feed Me Nom Nom grows along with the child with the adjustable three height positions in both booster and floor seat modes. Tel: 01454 326555 sales@redkitebaby.com
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nursery matters JOHN BARKER
Barking
Mad
Pramland’s John Barker takes an overview of business throughout January and current consumer buying behaviour.
M
uch to Penny’s dismay I’m sat here typing this up on deadline day for two reasons. Firstly I have zero idea what I’m about to talk to you about and secondly it winds Penny up (Sorry Penny!). In all seriousness, the reason I’m writing this late is because I wanted to see how January 2024 panned out. After my last article I wanted to see if some of the issues I mentioned got better, worse or simply became the status quo. On a personal level January has been an odd month. It hasn’t really got going, and when it did the going didn’t go for long! Average week after average week have been the order of the day here in Hull. There’s been a fair few highs (some of them record highs I’m pleased to report) but on the flip side of the coin there’s been an equal measure of lows (some of these record lows I’m saddened to report). Overall, January 2024 hasn’t lit up the scoreboard as one to remember, and from conversation I’ve had with a few of you it would appear this has been the case for the majority of us. Although January started off a little underwhelming, we’ve found that as the month ticked by business 24
improved. Overall, the month shows a decline in revenue however the order book paints a different picture. Our customer order book has actually grown and as a result is slightly (I cannot emphasise how slight enough!) larger than at the same point last year. This would confirm suspicions that customers are ordering later and when they do, they are placing lower deposits. Whilst wheel sales have remained strong and consistent, we have seen a swing away from furniture sales. Furniture has always been a strong category for us here at Pramland. We love to sell it and thanks to drop shipping it’s a hassle-free way of earning. I know many of you struggle with furniture but selling it comes down to one simple rule. . . space! If you have room to have sets out, you’ll sell it. The more you have out the more you’ll sell. Treat it as an afterthought or the poor relative of everything else you sell, and you’ll find the sales simply don’t come. Give it space and carry a range of sets at different prices and the sales WILL come. I digress, furniture sales have dropped for us and I’ve been having a little look at the numbers to try and figure out why.
john@pramland.co.uk Looking ahe ad to 20 24 I’m not 100 % con fident wh at the futu re hold s. I think it’s safe to say we’ ve seen the wo rst of the hard months . Con sumer con fidence will slow ly retu rn and will be help ed by warmer wea ther com ing in a couple of months and a reduced energy bill. Looking at the sets we’ve been selling it would appear that parents to be are putting off purchasing their furniture until it’s needed. Normally I have plenty on back order for drop shipping months and months away, however looking at my current sales they are all for as soon as possible. It appears to me that parents to be are prioritising their pram and travel purchases over something that won’t be used for several months. As their little one is getting ready to move into their own room parents start to purchase their furniture set. I’m not saying I’m correct here, but the figures would suggest this trend and I’d love to hear from you if you are seeing the same. Likewise, if you are seeing a
surge in furniture sales, I’d love to know what you are doing so that I could spread the success. In a related note, has everyone else seen next to me / moses basket sales drop off, only to be replaced with a swathe of parents to be wanting replacement mattresses etc? Clearly, in the scramble to save a buck or two parents to be are purchasing, or been gifted used first stage sleepers. Pricing seems to have got a little better as the month rolled on, or was it down to the fact that the brands returned to the office and could start sorting the mess out? Throughout the month we opted to promote brands we could trust instead of trying to compete. Brands such as BabyStyle
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Pricing seems to have got a little better as the month rolled on, or was it down to the fact that the brands returned to the office and could start sorting the mess out? Throughout the month we opted to promote brands we could trust instead of trying to compete. and Bebecar always ensure we can earn and we appreciate that fact, as a result we return the favour with good exposure in the store – and I’d like to say sales too. As a very proud member of the Association Of Independent Nursery Retailers (AINR for short) we have access to a few, brilliant exclusives and we continued to focus our efforts on these. Not only do Adeel and Shehzad work hard to ensure we have good, sellable exclusives but the group all work together to maintain our margins. Looking ahead to 2024 I’m not 100% confident what the future holds. I think it’s safe to say we’ve seen the worst of the hard months. Consumer
confidence will slowly return and will be helped by warmer weather coming in a couple of months and a reduced energy bill. In addition to this the possibility of an interest rate decrease won’t hurt people’s abilities to spend. I’m not saying we are out of the woods; it’s certainly going to remain a tough environment to trade in as we move into spring but I do feel that the trend is showing that an increase isn’t far away. Maybe I’m just the eternal optimist but I honestly believe 2024 will not be a continuation of the last quarter. Here at Pramland we’ll continue to focus on us and what we do. We’ll tailor our offering for our customers and focus on the areas we
can have success in. Most importantly, and as I always say, we’ll sell ourselves first and foremost. We’ll give everyone that will listen a reason to visit us here in store, and whilst they are here, we’ll give them every reason not to go anywhere else. And that is that for another month. It’s hard to believe only a matter of weeks ago the tree was up and
everyone was focused on a jolly fat man coming down the chimney (no rude comments please Penny!) and now here we are on the dawn of February! Before I go if I could remind anyone wanting to send me a valentine card, please do so early as the post person is only allowed to carry a given weight and if all the cards arrive on the same day she’ll never manage!
The doona you love, made even better. Doona i Nitro Black available to order please contact sales@cuddleco.co.uk
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feature NAPPIES & TOILET TRAINING
Bottoms up!
As nursery retailers navigate the evolving landscape of parenting trends, stocking cloth nappies and toilet training products could prove a strategic move. In response to growing environmental concerns and a shift towards sustainable parenting practices, cloth nappies, more so during the Covid Lockdowns period saw a resurgence in popularity. By offering cloth nappies and toilet training products, you, the retailer, could tap into a wider consumer audience while also positioning yourselves as advocates for sustainable parenting. Moreover, the inclusion of cloth nappies and toilet training products in your inventory could diversify your offering, as these appeal to a broader customer base. As more parents start to prioritise products that promote eco-consciousness and facilitate their child’s developmental milestones, these products could provide additional footfall, visits to websites and sales opportunities.
VIEWPOINT
Nursery Today caught up with supplier Modern Cloth Nappies Founder Stephanie Revill and online retailer Juliet Wickham, owner of The Washable Nappy Company to find out their thoughts on re-usable cloth nappies.
Juliet Wickham
Stephanie Revill
Have you experienced an increase in the popularity in the use of cloth nappies?
Have we seen an increase in the popularity in the use of cloth nappies?
The Washable Nappy Company My experience is that more new parents are willing to try cloth nappies, either on their own or mixing this with using disposable nappies. During the pandemic there was a huge surge in the popularity of cloth nappies when many retailers like me completely sold out. A bit like the great-Covidloo-roll-rush, a similar thing happened with supermarkets running out of disposable nappies and large numbers of parents started making a positive choice to switch to washable nappies. They could purchase some and become more self-sufficient during a time when supermarket-shopping was very difficult. And, since parents were at home anyway, during the various lock-downs, they had more time on their hands to practice using their newly purchased washable nappies. Since Covid, things have dropped back to more normal sales-levels, and with the increases in energy costs, some customers have also expressed anxiety about the washing costs. But the evidence is clear that even with slightly higher washing costs, cloth nappies are much cheaper overall and way better for the environment and the surge in popularity is clear.
Do you feel that ample awareness is provided highlighting the negative impact to our environment by the use of disposable nappies?
No, the government does not give nearly enough attention to the negative impact of disposable nappies. I guess the disposable nappy companies are huge multinational conglomerates, with lots of lobbying power. The amount of waste generated by disposable nappies is well-documented. As a society we have embraced the idea that single-use plastics are a bad idea and are switching to more sustainable alternatives, such as wooden coffee stirrers, in the place of the old plastic ones, but we seem to have a collective blind spot with regards to disposable nappies, which are also single-use plastic products.
Do you feel there is sufficient information available and support given to parents who might be considering using cloth nappies, their benefits and of course ease of use?
No parent wants to hear doom-and-gloom messages. Just as important as highlighting the negative environmental impacts of disposables, is the need for governments to publicise that parents can make a positive choice by switching to washable nappies. We want the government to help educate people about the benefits of washable nappies, both environmentally and in terms of financial savings. As washable nappy retailers, we know how easy they are to use, how great they look on your baby, how they leak less, use fewer chemicals, waste less water in their production and are significantly better for the environment. But due to lack of public awareness, many of our customers come to us with a low knowledge-base. Their grand-parents were probably using the old washable terry nappies. The disposable nappy revolution was so complete that we now have to build-up the community’s knowledge of, and confidence in, washable nappies once again. Fortunately, there are local nappy libraries and cloth nappy companies, like us, who are able and happy to give advice and support.
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Modern Cloth Nappies Modern Cloth Nappies has observed a significant surge in popularity, with an increasing number of parents and carers actively seeking for reusable options. This shift is attributed to growing environmental consciousness and a desire for more sustainable parenting choices.
Do you feel there is sufficient information and support given to parents who might be considering using cloth nappies, their benefits and of course ease of use? We believe we provide great information and support to parents and carers considering cloth nappies and we also support nappy libraries up and down the country who advocate for cloth nappies and offer online and in person support groups to those looking to try cloth nappies.
With clever design, ease of use has become a key highlight on many cloth nappies - how is this conveyed to the consumer?
The emphasis on clever design and ease of use is effectively conveyed to consumers through informative product descriptions, user-friendly packaging such as nappy guides, and online resources. MCN prioritises transparent communication to ensure that consumers feel confident in their choice when switching to our reusable nappies.
By using cloth nappies, what impact does this have on our environment?
Opting for cloth nappies contributes significantly to reducing the environmental footprint. DEFRA released their report to confirm that reusable nappies when also taking washing and drying into consideration, are still better for the environment. Reusable nappies produce 25% less CO2 than disposable nappies and the environmental impact of production is over 90% lower for a reusable nappy vs a single-use disposable nappy.
What type of savings can be expected by ditching the disposal?
By using reusable nappies full time over the course of birth to potty training (average 0-2.5 years) parents and carers can expect to save from £400 plus for one child, and considerably more when reusing already purchased nappies on children thereafter!
Finally, what are the main benefits retailers can expect by stocking a variety of cloth nappy options in-store or on their websites?
Retailers stocking a variety of cloth nappy options can expect several benefits, including catering to the growing demand for sustainable products, attracting environmentally conscious consumers, and fostering customer loyalty. Additionally, by offering a diverse range, retailers can meet the varied preferences and needs of parents, enhancing their overall customer satisfaction. Contact us today for wholesale information info@modernclothnappies.co.uk or visit www.mcn-wholesale.co.uk
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NEW
UK designed and manufactured training potties direct from supplier at competitive pricing for any quantity orders.
NEW
The award-winning UK manufactured patented easy empty Pourty Potty.
www.pourty.co.uk
for all enquiries contact: Barry Moor on 07974 927 078 or barry.moor@cameron-price.co.uk
feature NAPPIES & TOILET TRAINING
Eco-friendly
parenting
MerryGoRoundUK’s reusable potty training pants and cloth nappies are a great choice for eco-friendly parenting. In a world grappling with environmental concerns, these products stand out as a sustainable alternative to disposable, single use counterparts. Bright Bots potty training pants provide comfort and an aid to toilet training while facilitating a more sustainable lifestyle. MuslinZ cloth nappies, with their adorable designs, not only reduces waste but also offer substantial cost savings to parents. MerryGoRoundUK has successfully blended functionality with style, encouraging parents to embrace a more sustainable approach to childcare. By choosing reusable options, caregivers not only save money but make a positive impact on the planet for a healthier, more sustainable future for the next generation.
Tel 01295 810008 merrygorounduk@outlook.com www.merrygorounduk.co.uk
Ditch the
disposables Modern Cloth Nappies, the multi award-winning Reusable Nappy and accessories brand designed with style and sustainability in mind.
Ditch the disposables and choose fuss-free, machine washable nappies that are earth-loving and money-saving today! Available from newborn to potty training journey. Loved by parents and carers all over the world. Reusable swim nappies, Changing bags, Changing mats and more available. Winners of Made for Mums - Gold in 2021, 2022 & 2023. Mother& Baby Awards – Gold in 2023. Eco award winner 2023 by the progressive preschool awards. NEW COLLECTION RELEASED FOR 2024! Get in touch for their wholesale information on the below.
info@modernclothnappies.co.uk www.mcn-wholesale.co.uk 28
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Eco-sonic Changing Mats • Eco-friendly microfibre changing mats • Made from part recycled and recycled materials • PVC free • Softly padded with superior quality fibre for comfort • Easy to wipe clean • Machine washable at 30° and can be cool tumble dried • Can be easily rolled up for use on the move • Designed to fit most dressers
01692 408802
nursery@east-coast.co.uk
www.eastcoastnursery.co.uk
feature NAPPIES & TOILET TRAINING
Eliminating drips
and splashes! The award winning Pourty Potty has a unique pouring design with an anti-drip lip making it hygienic and easy to empty and clean.
The original Pourty Potty has a wide seating area for extra comfort and features a handle at the front for effortless emptying out the back away from where the child sits and touches. The splash guard is just the right height to stop spills out the front. If you’re seeking alternatives for consumers who are potty training their little ones, Pourty Potty have the solution with a variety of products available, including their Eco Pourty Potty and Flexi-Fit Toilet Trainer. Pourty Potty is made in the UK and is recyclable. Check out their website or email the below for more information.
Barry.moor@cameron-price.co.uk
COFFEE BREAK
Nursery Today caught up with MerryGoRound’s Director, Caroline Taylor, to gain further insights into the re-usable nappy market. How would you assess current consumer awareness and consumption of cloth nappies and training pants, and what strategies do you feel are in place to enhance market visibility?
In England and Wales current consumer awareness of reusables is quite low, and many who are interested in using them can get confused. Scotland has information and a voucher in the Scottish Baby Box which does encourage more take up. There are some council initiatives in place and many nappy libraries around the UK. But most parents to be would not know to look for these. Many health care professionals are also unaware of where to send interested parents to buy new Cloth Nappies. Local midwives and those doing pregnancy courses need to be engaged with locally by any cloth selling retailers to let them know where to send parents for advice. Currently, most are cloth nappies bought online. Most new parents, when asked, say they would like to use Eco Friendly, Sustainable products for their babies, where possible, so using reusable cloth nappies is a positive move to this. They need to be marketed as a positive lifestyle choice, with direct benefits to the parent and baby in terms of overall cost, amount of waste produced, less nappy rash, less plastic and chemicals. So, there is a definite market for these products that does exist and a positive approach to using them needs to be the strategy to create growth.
Can you share insights on the growth trends in the use of cloth nappies and any specific initiatives driving this increase? 2023 was a difficult year for the sector, seeing two major brands and some specialist cloth
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retailers closing their doors. The cost of living crisis has impacted the market, as people worried about their fuel bills. The overall cost of using cloth is less, even with the cost of washing. That information can be challenging to get across, though the newest DEFRA study confirms this to be the case. What about information, do you feel as an industry that we currently provide sufficient benefits on the use of these to the consumer to assist drive footfall for retailers? Using Cloth nappies is not just a good eco friendly choice but a lower cost to parents, less nappy rash, natural fabrics against the skin and potty training on average 6 months sooner. I feel this is one area where small and medium independent retailers can excel as they can give more help and advice on how to start and how to use reusables and offer a buying experience for the parents that cannot be given on shopping market places.
Can you elaborate on the environmental impact on the use of disposable nappies and training pants and how cloth nappies and training pants reduce this?
Each baby would use approx. 5,000 disposable nappies from newborn to potty training. That’s approx. 1 ton of waste. It’s very much about the waste produced and raw materials used in manufacture when it comes to disposables. Land fill in the UK is less of an issue now as most councils incinerate their waste. But consider the amount of raw materials, to be used just once, and thrown away. It is just not sustainable to continue using single use items, in the same way as plastic straws, disposable coffee cups etc. We are all moving away from those.
Are there any upcoming initiatives or collaborations aimed at furthering the positive impact of your cloth nappies or training pants on both consumers and the environment?
We have great retailers, that we work with, who do a great job. We demonstrate our reusables at baby shows, to let parents to be see that there is an alternative to disposables, even if for part of the time. We also have links to some of the council schemes and work the nappy Libraries. There are also events through the Year – February is “Februterry” where we promote the traditional terry nappy for the month.
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At home, or on-the-go! Nourishing Comfort
with Every Change
Every baby deserves nourished skin from head to toe, particularly when it comes to bottoms, every parent knows that a happy bottom makes for a happy baby. Childs Farm are experts when it comes to young skin, and they know that preventing nappy rash in the first instance is key. Loved by babies and parents alike, their nappy cream recently scooped up gold at the Mother & Baby Awards 2024. Bring the assurance of Childs Farm to your customers with the perfect companion for any changing bag. Key Benefits Include: • Dermatologist & paediatrician approved • Aloe vera to leave bottoms feeling hydrated & protected • Natural shea and cocoa butter to nourish skin • Light but nourishing formula • Easy to use tube, perfect for on the go Childs Farm’s nappy cream is part of their full baby range, ensuring parents have everything they need when it comes to caring for their little one’s delicate skin. Available from Murrays Health and Beauty.
Supporting parents in the upcoming potty training season, forward thinking parenting distributor, Cheeky Rascals is thrilled to continue to offer the award winning innovation, Potette Plus. Providing practicality and stress-free products, the lightweight and compact, Potette Plus is the ideal<image001.png> 2-in-1 potty for on-the-go or at home toilet training! Not only an ideal standalone potty trainer, thanks to its handy reusable or disposable liners options, it even fits over a toilet seat for the next stage on or use in a public toilet. Further supporting families, the Potette Plus Premium Bundle includes a set of handy flash cards to aid the pottytraining process alongside the Potette potty itself and reusable liners.
www.cheekyrascals.co.uk
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murrayshealthandbeauty.com
Go Green in the Pool with Splash About
Swim Nappies!
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Splash About’s Happy Nappy DUO is an essential for baby swim classes and an eco-friendly alternative to disposable swim nappies.
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Approved by swim-schools as the gold standard ‘double nappy requirement’; designed with snug ribbing at the waist and thighs to effectively contain solids and a unique Silver Lining to destroy faecal bacteria before it enters pool water. There’s no need to wear a disposable with this 2-in-1 swim nappy, which is great news for the environment as every year millions of disposables end up in landfill, taking up to 500years to decompose. Reliable, reusable, durable, affordable and sustainable, it’s the only swim nappy a baby needs. £19 suitable for 0-3years.
www.splashabout.com
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feature NAPPIES & TOILET TRAINING
Step up for
toilet training Banish changing
room chills With non-slip backing, this naturally antibacterial, heat reflecting soft neoprene Changing Mat from Splash About is a baby swim-kit essential. Available now in a pistachio colourway.
“Pool changing rooms can feel cold, especially in winter, but don’t let that prevent you from taking your baby swimming,” commented Bernadette Spofforth, Managing Director of Splash About International. “This super soft 3mm thick neoprene Changing Mat keeps babies insulated from the cold which is important as young babies need to be kept as warm as possible after coming out of the water – this changing mat helps to ease the transition and doesn’t absorb water.” “The naturally anti-bacterial properties of the Changing Mat protect against bugs and dirt on the changing station or floor, and the non-slip backing provides peace of mind that you have a safe surface to change your baby at the pool or on the move,” added Lesley Beach, Director of Operations for Splash About. Lightweight, quick drying and easy to care for; simply wipe the changing mat down once used, roll up and secure with the tabs! Team with Splash About’s Warm-in-One fleece-lined baby wetsuit to keep little ones warmer and happier in water for longer and pop on the brand’s award-winning Happy Nappy swim nappy – both in the matching Sunny Bear print for a leak-free swim!
The perfect help to encourage children to gain confidence when toilet training. The Step Up Toilet Trainer fits onto most standard toilet seats and has secure grip handles for the child to use when climbing on and off. This trainer also has non slip floor friction pads to help avoid any unwanted movement. The toilet trainer is manufactured from an easy to clean and wipe plastic, that also folds away nice and compact to save on space. Super easy to assemble from the box and the Step Up Trainer is suitable from 12 months.
sales@redkitebaby.com www.redkitebaby.co.uk
Must pack travel essential for
toilet training
Following a successful win on Dragons Den in 2023, Kiddiwhizz Founder Zoë Chapman launched two new products in quick succession to extend her gamechanging range of toilet products. The innovative Kids’ Whizzer has become the must-pack parenting product for mess-free f<image001.jpg>amily travels, but with increased demand for a larger size to suit big kids and adults, the requests were answered. Despite the 500ml version holding double the capacity it’s still as compact to carry. With a range of carrying accessories too, these ingenious multi award-winning toilets can now even glow-in-the-dark; perfect for night-time toilet training and camping fun this summer.
sales@kiddiwhizz.com www.kiddiwhizz.com
www.splashabout.com
Nifty Nappy Changing
Parenting comes with its joys and challenges and one essential task that Angelcare has effortlessly transformed, is nappy changing. With the Angelcare Nappy Disposal System, parents can enjoy a seamless and odour-free nappy changing process, making changing those, sometimes smelly nappies, a breeze. This Nappy Bin, with its multi-layer barrier bag, locks away baby odours we don’t want lingering around the home and it’s so easy to use – all it takes is a flick of the wrist. Angelcare is a leading nursery brand, offering parents peace of mind. Continuing to redefine the parenting experience with its time-tested Nappy Disposal System, it’s the perfect companion for parents seeking a reliable and efficient solution for nappy changes, with unparalleled convenience and hygiene.
www.angelcarebaby.com 32
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Simple, elegant
new!
& stylish My Babiie’s new Baby Bouncers stand out for their simplicity, great designs and at an affordable price for parents
Presenting the ideal fusion of comfort, playfulness, and natural design is the Baby Bouncer with Toy Arm from My Babiie. Tailored with meticulous attention to fostering a nurturing and engaging space for infants, this bouncer revolutionizes the way babies unwind and explore. The wooden effect frame not only seamlessly blends aesthetics with functionality but also imparts a timeless charm that complements any home decor. It offers a sturdy foundation for your baby’s movements, combining gentle bouncing for relaxation and entertainment, promoting both relaxation and motor skill development. Setting it apart is the thoughtfully integrated toy arm, adorned with two captivating toys. This feature transforms the bouncer into an interactive play space, stimulating baby’s senses and fostering hand-eye coordination. Safety is paramount, with a secure harness system for playtime or relaxation, and materials free from harmful chemicals, ensuring a worry-free environment for little ones. A stylish addition to any home and at a cost that doesn’t break the bank. Available in 3 fashions.
info@mybabiie.com | mybabiie.com
Gentle, effective high protection
suncare for sensitive skin Protecting little ones’ skin from sun damage it a top priority for parents and choosing the right products to suit the whole family’s skin is key.
Childs Farm is a well-known baby & child toiletries brand that’s trusted by parents, their roll-on suncream recently being awarded gold for Best Sun Protection Cream at the Mother & Baby Awards 2024. By offering Childs Farm in your stores, you are catering for the whole family with a range of products that offer an array of key benefits. • Very high protection 50+ SPF • Dermatologist & paediatrician approved • Suitable for sensitive skin and also safe for people who may be prone to eczema • Absorbs quickly, instant protection • Highly effective UVA and UVB protection As well as offering effective protection for all skin types, this suncare range is also kind to ocean and octocrylene-free. Available from Murrays Health and Beauty.
www.murrayshealthandbeauty.com nursery today
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Feature BATH TIME IMAGE COURTESY CHILDS FARM
Bathe in
success
Bathing babies and young infants is a daily routine for the majority of parents and carers and can increase footfall instore or clicks on websites.
B
ath time for babies and young infants is not just a routine it’s also an opportunity for bonding and development and as such nursery retailers can potentially drive additional footfall by offering a comprehensive range of products tailored to the bathtime category. The list of products that could be deemed by the modern parent as essential range from ergonomic bath
supports, accurate thermometers guaranteeing optimal water temperature, hooded towels to wrap little ones in warmth post-soak and of course premium skincare products that have been specifically developed for the needs of little one’s skin to avoid irritation. Across the following pages we highlight a number of products that are available to order now
Coffee Break
Nursery Today caught up with Chris Grech-Cini, Angelcare’s UK & IRE Sales & Marketing Manager to find out his thoughts on the bathtime category and use of bath supports. Bathtime can be a time for bonding as baby can’t be left alone, with this in mind are consumers actively looking for safety products that can offer peace of mind?
At Angelcare, we firmly believe in the power of everyday ‘magic moments,’ such as bath times, to create enduring memories that span a lifetime. Our commitment to providing innovative products comes from the understanding that parents deserve stress-free, hands-free bath experiences, allowing them to unwind and truly ‘enjoy the moment.’ With our range of reliable and thoughtful solutions, parents can rest assured that their baby is secure and content, enabling them to immerse themselves fully in the joy of bath time bonding and play, creating cherished memories that stand the test of time. As this category expands, it’s crucial to emphasise that bath time products serve as a support, and not safety device. It’s imperative to communicate that babies should never be left unattended while using these products and that safety should always remain paramount.
When we look at bath supports, how popular are these and have we seen any growth within this category?
Our bath supports enjoy consistent year-on-year growth, which sets their position as one of our most successful categories. Their continued popularity reflects the status as a top seller and with increasing demand it shows us our innovative bath supports have a widespread appeal and relevance in meeting the consumer needs.
What about bath thermometers – are there any specific features that might be driving a demand for these?
Award-winning sensitive skincare for delicate skin
All skin needs nourishing from newborn and upwards and Childs Farm ensure that delicate skin gets the utmost nourishment, with products created using natural origin ingredients. Renowned for their commitment to little ones’ delicate needs, Childs Farm offers a range of products that parents can trust. By offering Childs Farm in your stores, you are ensuring parents have all they need to care for their baby’s precious skin. The Baby Range Essentials: • Baby Wash: Gently cleanses all skin types including dry and sensitive skin. • Baby Bedtime Bubbles: Natural & gentle cleansers to leave skin feeling nourished. • Baby Moisturiser: Natural cocoa and shea butters to nourish and hydrate skin. As with all Childs Farm products, the baby range is dermatologist and paediatrician as suitable for sensitive skin and also safe for people who may be prone to eczema. Available from Murrays Health and Beauty.
Bath thermometers also offer parents peace of mind during bath time, to ensure the best bathing experience for their little one. Having a thermometer that is easy to use, with a clear display is important. And if it’s going to be floating in the bath with baby – it makes sense that the thermometer is appealing to baby, so as they grow older, and start to develop their hand to eye coordination, it’s something that they are also able to play with. That’s why our dual-purpose Happy Seal Baby Bath & Room Thermometer is more than just a temperature monitoring device. This super cute character will also entertain little ones when splashing about, as it gently floats around the tub. Then, when bath time is over, it can be used as a room thermometer, to make sure the nursey is not too hot or too cold when they sleep.
Is this a product category that you feel demonstrates innovation?
Absolutely, innovation is key. Our latest bath time product, the 2-in-1 bathtub is a bathtub like no other, the unique evolutive design safely supports both new-borns and infants. Initially cradling smaller babies from 0 to 6-months in a gentle reclined position, the inside of the tub includes our exclusive soft-touch, non-slip material, which, for ultimate comfort, warms quickly so baby doesn’t touch a cold surface. Then once baby can sit up independently, (from 6-12-months) it offers a safe and comfortable upright support for added peace-of-mind and safety as they grow.
What do you feel are the benefits to retailers who stock products that fall within this product category?
Retailers stocking bath products will benefit from a consistent demand, by catering for the essential needs of parents. Having a diverse product offering will help attract a wider customer base, creating a positive shopping experience, while also encouraging customer loyalty. The inclusion of such categories helps enhances their overall product portfolio, creates more options for consumers, leading to increased sales opportunities and ultimately adding value to their store.
www.murrayshealthandbeauty.com 34
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Ready for collection BLOSSOM EUC ALYP T U S PEBBLE GRE Y TAUPE
Contact: uksales@shnuggle.co.uk or visit shnuggle.com for more information.
Feature BATH TIME
Ready, splash,
play!
Matchstick Monkey launches new eco-friendly Bathtime collection
Matchstick Monkey, the award winning teething toy brand, is expanding its bathtime range to include a series of toys made with the eco-friendly material Wood Pulp. The 5 piece collection is designed to encourage early development and train motor skills, hand-eye coordination and imaginative play in a fun way. Little ones can play fishing, balance a scale, create a rain shower, or guess whether their toy sinks or floats. They have also been designed without holes to avoid mould built up and have integrated BioCote Antimicrobial Protection to minimise bacterial build up.
www.matchstickmonkey.co.uk
Soft to the
touch
Having some nappy-free time every day is good for baby’s skin and can help prevent nappy rash. After their bath, wrap them in a cuddle robe, before giving them a few minutes to get some fresh air to their skin. East Coast Cuddle Robes are designed to make bath times comfortable and convenient. Supplied in packs of two, with adorable embroidered characters and printed details, they make a lovely practical gift for a new baby. They’re made from 100% soft cotton towelling, to be gentle on your baby’s skin. With hoods, to keep your baby warm after a bath.
Tel: 01692 408802 nursery@east-coast.co.uk www.eastcoastnursery.co.uk
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Feature BATH TIME
Creating magical
bath moments As creators of the already much-loved bath supports and seats, a leading nursery brand Angelcare knows that it’s the everyday ‘magic moments’, such as bath times, that create cherished memories, which can last a lifetime.
Initially cradling smaller babies from 0 to 6-months in a gentle reclined position, the inside of the tub includes Angelcare’s exclusive soft-touch, non-slip material, which, for ultimate comfort, warms quickly so baby doesn’t touch a cold surface. Then once baby can sit up independently, (from 6-12-months) it offers a safe and comfortable upright support for added peace-of-mind and safety as they grow. Aiding a stress-free, hands-free bath time, parents can relax knowing baby is safe and comfortable, as they simply savour the moment, enjoying bath time bonding and play time with their little one. Made from lightweight durable plastic it’s great for smaller spaces, homes without baths, or for added support and ease in an existing tub. Additionally, during a time when parents are mindful of keeping energy and utility costs down, it will also save on water-use, as it uses only a small amount of water to fill up. The bathtub is the latest product from Angelcare’s range of multi-awardwinning bathing products. Angelcare’s range also includes baby monitoring, nappy changing systems and night lights. For its full range,
www.angelcarebaby.com
Compact Collapsible Baby Bath with coloured heat sensor The clever consertina baby bath, designed for small spaces and travel, fold the bathtub down to a compact 7cm for tucking away after bathtime or packing in your suitcase. A unique heat sensor gives parents an indicator if the bath becomes too hot or cold thanks to a colour changing drainage plug (also for easy emptying). Four non-slip legs ensure maximum stability. With a built-in handle, hang the bath tub up for quick drying at home and away.
www.babymoov.co.uk 38
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Beautiful
co-ordination Creating the perfect pairing with both colour and design to evoke feelings of calm, confidence and connection for baby and parent, Shnuggle is kicking off 2024 in style with new category additions and colourways. The Taupe and Eucalyptus collections launched in 2023 across the award-winning bath range and for 2024, Shnuggle is embracing this year’s predicted earthy tone colour trend by launching the Pebble Grey collection, a softer tone to compliment the baby bath colours launched last year. The new colourway will be available for the Baby Bath and Washy rinsing jugs and will replace the current grey slate colour. The neutral, earthy palette is a continuation for Shnuggle of creating warm cocooning spaces that feel intimate, inviting and familiar which sit beautifully beside the wellbeing tones from 2023 and create timeless, stylish additions to any bath-time. In addition, Shnuggle has plans to launch new bath toys later this year, along with more product launches to further strengthen its bath time range.
www.shnuggle.com
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Feature BATH TIME
Grows with
baby
A new edition to the bestselling Skip Hop Moby Collection is the MOBY Smart Sling 3-Stage Tub in white. The MOBY tub is a global best seller for Skip Hop, growing with baby through three stages and offering Smart Sling support, the sling locks into two different ergonomic positions offering support where needed, not uncomfortable plastic bumps. Suitable for use from birth, the tub also features a quick-drying mesh sling, a swivel hook for hanging it to dry, a drain plug, and nonslip material it really is a must-have made-better. Currently available in blue and grey, the new white edition with a grey sling is sure to be a hit with both retailers and parents alike.
TEL: 0116 4785230 sales@toynamics.co.uk
Award winning hooded towel sets Being Baby, a family run Northern Irish company, design and manufacture Luxury Bamboo Hooded Towel and Face-Cloth Sets.
Exclusively designed, the hooded towels come in a choice of panda, fox or koala theme. But what makes these towels award-winning? The sets are super soft, 500 GSM, and a real investment piece. Suitable from birth to age six, the towels won’t outgrow newborns, unlike many other baby products. They are extra-large, measuring 90cm x 90cm and make bath time and swim time lots of fun for little ones! Double-edged stitching ensures longevity of the products and the cute packaging makes for the perfect gift. Available for purchase with or without branded product stand. To enquire about stocking these multi award-winning products, email the below.
hello@beingbaby.net www.beingbaby.net
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The brand that parents trust sales@clippasafe.co.uk
Hands-free! Handsfree! MAM proudly launched their first ever wearable breast pump – MOVE.
MOVE provides hands-free movement and the modern and discreet design fits perfectly inside bras, without tubes or wires, giving Mums the flexibility they need. MAM recognises one size does not fit all, so MOVE includes 3 soft and flexible funnel inserts for maximum comfort. With 3 different modes which have 5 different intensity levels, the pump helps Mums get the most out of expressing. The ‘stimulation mode’ perfectly mimics baby’s natural sucking behaviour and stimulates the milk flow, and the ‘expression mode’ enables efficient expression, with the MAM Move Wearable Breast Pump being able to collect up to 150ml (5 oz) per pump. MOVE also features a discreet function, for extra peaceful pumping. The pumps milk collector incorporates a clever self-sterilising function. Simply add water and pop it in the microwave to ensure the collector is germ and bacteria free. SanamSangha@mamuk.com www.mambaby.com
The Doona
evolution Doona i has the same great functionality Doona is known for, as well as several upgraded features. This new model is R129 certified and i-Size compliant with the Isofix Base.
The exciting new model includes an integrated 5-point harness, connected to the adjustable headrest, allowing for easy height adjustment without rethreading the harness. Another development the Doona i boasts is the Doona SIP (Side Impact Protection) device. With an effortless magnetic connection, the SIP device is easy to use and provides enhanced side impact protection. However, due to Doona’s innovative double wall structure, there is also side impact protection when used without the SIP device. sales@cuddleco.co.uk 42
Forward facing New to the Joie pack is the i-Bold, the brands latest R129 certified seat.
I-Bold allows little ones to sit forward facing, using the harness, from 76-105 cm, up to 22kg (15 months – approx. 4 years), and from 100 – 150 cm Approx 3.5 – 12 years) using the vehicle’s seatbelt. I-Bold also features a multi position ISOFIX to distribute the force of a crash away from little one’s fragile neck. I-Bold features a removable Guard Surround Safety pod for extra side impact protection while the easy to use, one-pull 5-point harness makes buckling up correctly, a snap. The 3 position, on the go recline and the removable grow-with-me inserts allow you to create the perfect fit for your child so they are always riding in comfort. I-Bold is super easy to adapt to your little one’s ever-growing needs, thanks to the one hand, height adjustable headrest with 12 different positions so you can always be sure of a perfect fit. There’s also a custom Harness Hideaway compartment to store away the 5-point harness when you are using the seat as a booster. TEL: 01889 808900 uksales@joiebaby.com
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Pump & Move MAM Move
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Discover More: mambaby.com/gb
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feature PREMATURE BIRTHS
Soothing
comfort Little comforts Premature babies require specialised products tailored to their unique needs for optimal development and care and these products can play a crucial role in supporting the health and well-being of preterm infants. In the UK alone, approximately 60,000 babies are born prematurely each year, highlighting the significant demand for such products. Ensuring access to high-quality, innovative solutions is paramount for healthcare providers and caregivers to effectively address the complex challenges associated with premature birth. By partnering with leading suppliers and manufacturers in the field, businesses can contribute to improving outcomes for premature infants and their families while tapping into a growing market segment with considerable potential for innovation and impact.
MAM Comfort Silicone Soothers are designed specially for newborn and premature babies.
MAM exclusively supplies a Preemie range to hospitals only, to support the needs of Premature babies. Comfort Soothers have been developed alongside leading paediatricians, nurses and speech therapists, to support the needs of newborns with maximum safety in mind. MAM Comfort is made entirely from 100% high quality silicone, which is hygienic and easy to clean. The carefully designed Soother is extremely lightweight; and features an extra small orthodontic teat which supports babies natural sucking behaviour. Thanks to MAM’s Skinsoft Teat symmetrical shape, it is easily accepted by babies with a proud 94% acceptance rate.* Comfort Soothers come in a convenient travel and steriliser case, which self-sterilises in only 3 minutes, making it easier to keep your soothers clean whilst on the go. *Market Research 2010-2013, tested with 1,588 babies.
SanamSangha@mamuk.com | www.mambaby.com
COFFEE BREAK
Nursery Today spoke to Cuski’s Managing Director, Suzy Canizzo to find out more on this NHS trusted brand when it comes to premature babies. Can you give readers a little insight into how many premature babies are born in the UK each year?
Approximately 60,000 babies are born prematurely, pre 37 weeks gestation, every year in the UK. 1 in 13 babies born globally are premature births.
There are many concerns from parents who give birth to a premature baby, how are products designed and developed specifically to cater to the needs of a premature baby?
Our products are part of the developmental care practised by neonatal physios, OTs, and neonatal consultants on neonatal units throughout the UK. Our positioning and handling aids are made specifically to help with important boundaries, that these babies no longer have, because they are outside the cocoon of the womb too early. Babies need these boundaries in order to develop properly. Our incubator covers help with the bright lights on the units, and the noises from machines, making a more relaxed and cosy environment for baby to grow, but also giving easy access for medical staff, when needed. Our Cuddle wraps and muslins are used with wrapped bathing, kangaroo care and lining nests and/or incubators. All of our products have babies’ comfort and development in mind.
You have worked closely with a neonatal nurse and gained NHS endorsement, how has this assisted when it comes to trust in a brand?
To be honest it was like a dream come true, to be chosen to work alongside the NHS with our designs and ideas to help premature babies and then have the opportunity to supply them, (which invariably takes years and years to become an NHS supplier, and then its not a cert!). I would say that if a product is being used by the NHS then it has passed all the safety standards, tests and hoops that you have to go through… like we did, and therefore would help to gain trust for your brand from the general public. We continue to work with different trusts around the UK on products that are needed on the NICU.
How have you gained awareness as a brand that provides products specifically for premature babies?
We have been supplying and also working alongside the NHS since 2007, designing and developing essential products to help with neonates developmental care. We are invited to showcase our products at NHS Study Days to neonatal medical staff around the UK and therefore this creates the awareness and helps with the adoption of product. We also work with various premature baby charities and neonatal medical journals. We still supply retail with our full term Cuskis – with BOOTS offering Cuskiboos and also Miniboos for premature babies
One such product you have developed is the Miniboo – how successful has this then been? 44
Miniboos (premature baby comforter) are our best selling product! Our flagship hospital, The RVI, Newcastle (The Great Northern Children’s Hospital) started using our original Cuski comforters with the neonates, using our unique concept of mummy keeps Cuski on her person, in order to pick up all those lovely comforting smells and then gives to baby to create a safe environment. The only issue was that the Cuski’s were bigger than the tiny babies! So that’s when Miniboo was born. A tiny little Cuski made especially for neonates, to help with bonding and comfort when parents cannot always be with their premature or poorly baby. The RVI went on to write Miniboo guidelines for use in hospitals, the first ever NHS protocol for a product like this. They also took it to the UNICEF awards, and Miniboo won best practice initiative as well as award finalist in Child Health, RCNI awards. Our little Miniboos are now used on most neonatal units across the UK and we also distribute the product range to medical device companies abroad.
Do you feel that as an industry we have sufficient innovation and products available to cater to the specific requirements of a premature baby?
Apart from clothing, soothers and nappies, there isn’t much that you can buy specifically over the counter for preemies. It’s a very difficult time for parents, and they rely on the neonatal department for products and information, to reassure them. There are some fabulous charities that will help with the journey of neonatal parents, providing counselling, advice, help financially etc. Our Miniboos are the go to gift as they are allowed on the NICU, having NHS guidelines, most items are not, due to infection control. However, it is important to note that there is always room for improvement and innovation in any industry. The healthcare industry is no exception. There is always scope for research and development to improve the quality of care provided to premature babies.
As this is an incredibly emotive category, what advice can retailers find to further assist their customers who seek products that are suitable? As this particular market is niche, perhaps stocking books for neonatal parents would be helpful, alongside the usual clothing, and of course Miniboos which are a sensitive gift aimed specifically for preemie parents.. We supply the following books Caring For Your Baby On The NICU, and a Sensory Neonatal Journal, supporting parents with practical ways to help their baby’s wellbeing and sensory development on the neonatal unit while also being able to record baby’s progress.
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BABY CARE INDUSTRY STRATEGIC MAP Do you want to be visible on foreign markets? We recommend those with whom you can talk business. Get in touch with the representatives of the best nursery trade magazines.
MAM Comfort Soothers The lightest2 full silicone design Especially soft for newborns & premature babies. Particularly hygienic & easy to clean
CHINA NURSERY CHINA E N G L A N D N U R S E R Y T O D AY GERMANY BABY & JUNIOR NETHERLANDS BABY WERELD N O R W A Y B A B Y, H O B B Y & L E K E T Ø Y POLAND BRANŻA DZIECIĘCA S P A I N P U E R I C U LT U R A M A R K E T SWEDEN LEK & BABYREVYN
BD_reklama_BCMI_105x148,5_v5 mon PL+EN.indd 2
BCMI Presidents: Urszula Kaszubowska u.kaszubowska@branzadziecieca.pl Hans Henrik de Glasenapp post@presstelegraph.no bcmi@babycaremagazines.com www.babycaremagazines.com
For babies born too soon, Cuski have the solution.
2Scientific reports from the WILD HI-Precision Insititute (Austria) confirm that the MAM Comfort is 36% lighter than the average weight of all other tested one-piece silicone soothers. Measured weight results 8,2g - 18,6g °BPA/BPS free: All MAM products are made from materials free of BPA and BPS.
18.09.2023 11:28
Thoughtfully designed range of products for premature babies and their parents, developed in conjunction with medical professionals and NHS approved.
Tel: 01829 771 825 | www.cuski.com
feature PREMATURE BIRTHS
Made to fit
Heaven and Hope provide the smallest baby clothes you will ever see in the UK. Manufacturer and an online superstore its sole purpose is to meet the whole clothing needs for the tiniest baby ever born. Incredible sizes start from the 16th week of pregnancy, all giving parents choices on what they decide what to dress their baby in. Whether it’s something to wear in an incubator if born prematurely or an outfit of comfort for a final sleep baby can be dressed in cosy soft fabrics in adorable prints. Based in Lancashire Heaven and Hope offer the widest range of tiny outfits ever made.
www.cheekychumsonline.co.uk
Tender Companion
Superb support During the first months of their life, baby can spend hours on their back.
To reduce the risk of a flat head (plagiocephaly) from forming the Lovenest pillow by Babymoov, co-created with a French Paediatrician, supports baby’s head without restriction of movement while laid flat on their activity mat, in their cot, pram or even a baby bouncer. The patented design features a slight incline cut-out which evenly spreads the weight of baby’s head across the back of the skull to encourage the development of a well-rounded head even when they are laid down. The copper thread, (which is woven into the organic cotton mesh of the Lovenest Natural Care), eliminates 99.9% of bacteria, and protects the skin from infections. This exclusive technology is 100% natural, involves no chemical treatments at all and is specifically designed for newborn babies with a weaker immune system.
www.babymoov.co.uk
for Little Ones Lie flat Cuski supplying retail and also the only British developmental care company supplying neonatal and paediatric intensive care units, throughout the UK & beyond.
Welcome to the Cuski Baby, where love and comfort intertwine. From premature baby products to bamboo muslins, Cuski’s award-winning designs continue to cradle our littlest miracles. Cuski, a name that resonates with comfort and care, has become a cherished companion for babies worldwide. These snuggly soft baby comforters are more than just blankets; they’re a soothing presence during those precious early years.
What makes Cuski special? NHS Approved: Cuski is trusted by medical professionals and used within the NHS. Its gentle touch brings solace to newborns and preemies alike. Calming and Safe: Fully tested and compliant with UK, European, and international safety standards, Cuski provides a safe haven for little hands. Designed to soothe, calm, and reassure, it’s the only baby comforter with its own NHS protocol/ guidelines for use in hospitals. Midwives and neonatal units embrace Cuski, and parents worldwide cherish its gentle simplicity and unique concept.
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info@cuski.com www.cuski.com
comfort
Calmi R129 is a luxurious lie flat car cot from Joie will let little ones’ travel in the height of safety and sophistication. Tested against the tough R129 standards, the calmi R129 provides increased side impact protection by positioning baby’s head at the safest point in the vehicle. Calmi R129 keeps baby in the safest, 180o ‘lie flat’ position and has a cosy insert to keep newborns properly positioned at all times, supporting little necks and spines so you can journey for longer whether you are in the car or out for a stroll. Calmi R129 pairs easily with Joie’s aeria and finiti pushchairs using adapters. Just pop calmi R129 off the base and on to your pushchair frame and off you stroll. Calmi R129 pairs with Joie’s i-Base Encore, sold separately.
uksales@joiebaby.com www.joiebaby.com
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RETAIL MATTERS
Retail
matters Online4baby’s Managing Director Christy Foster is looking to the future – what’s in store for 2024?
Christy Foster, Managing Director
W
elcome back to another update, I hope everyone has had an excellent start to the year. As expected, we’ve been firing on all cylinders throughout January, historically a peak period for us and, I know, for many of you. As we advance into February, it’s clear that certain challenges we hoped were behind us, such as the high freight costs, have resurfaced. It’s an unexpected twist early in the year, but one that we are prepared to handle with our partners and suppliers. Our strong relationships are proving to be our ace in the hole, allowing us to navigate these renewed obstacles. These relationships are more than just transactional; they’re collaborative partnerships that support us in maintaining operational efficiency and profitability, even when external pressures loom large. I’d like to extend my thanks to all the brands we partner with for working with us as the macroeconomic environment continues to fluctuate in unexpected ways. Looking back at 2023, we achieved noteworthy year-on-year growth, which is a testament to our team’s hard work and resilience. This growth has not only sustained but also accelerated through the typically busy January period.
Notably, this January has seen an influx of aggressive promotions across the retail landscape – a move that’s unusual in the context of our peak season. Despite this, we stand firm in our mission to offer leading brands at unbeatable prices. A significant theme for us this year is deepening our relationship with these brands. We’re especially looking forward to this year’s trade fairs where we’ll connect, learn, and bring back to our customers the very best the industry has to offer. We are committed to continually developing our proposition, ensuring that we remain the go-to destination for quality and value. Furthermore, Online4baby continues its mission to align with a greener future. We are scrutinising and improving freight logistics, doing more with environmentally friendly packaging, and putting renewed focus on the provenance of products. We understand the importance of this workstream and are eager to expedite these initiatives. Our aim is to transparently share our journey towards sustainability with our customers, demonstrating the concrete actions we’re taking to lessen our environmental footprint and affirming our commitment to the well-being of our planet. Look out for more on this over the coming months.
We’re especially looking forward to this year’s trade fairs where we’ll connect, learn, and bring back to our customers the very best the industry has to offer. We are committed to continually developing our proposition, ensuring that we remain the go-to destination for quality and value. Internally, we are placing a strong emphasis on engaging with our people. This January, we are proud to announce the completion of our wellness room – a tranquil space dedicated to the well-being of our team members, where they can take a moment to unwind. Moreover, we’ve welcomed two mental health first aiders to our family, underlining our commitment to
supporting our team’s mental health. In every aspect, we are focused on fortifying the foundations that make Online4baby a trusted and forwardthinking leader in the industry. Our journey this year is about growth, innovation, and the deepening of relationships – both with our brand partners and within our dedicated team.
Online4baby are delighted to be a Which? Recommended Provider for Baby & Child Retailers 2021. nursery today
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Spotlight Swaddling
All wrapped up
Baby swaddles have become a staple for many parents due to their ability to soothe newborns and promote better sleep. With swaddles mimicking the feeling of being in the womb, providing comfort and security for infants, parents appreciate these for their simplicity and effectiveness in calming fussy babies, especially during the challenging early weeks of parenthood. Additionally, swaddling can help prevent the startle reflex, reducing the likelihood of interrupted sleep for both baby and parents. With a variety of designs and materials available, we shine the spotlight on swaddles that offer versatility to cater to every baby’s needs.
Natural positioning
It’s a Game Changer - Just one of the many phrases heard from parents who are using Love To Dream Swaddles. At the core of the brand’s success is the global best-seller SWADDLE UP – the perfect solution for settling into a peaceful sleep routine. The unique ARMS UP design replicates babies’ natural position in the womb, allowing them to place their hands to the mouth for true SELF-SOOTHING. With patented features and premium materials, Love To Dream prioritises safety, quality, and ease of use, delivering families Better Sleep, Bigger Dreams, and a Brighter World. Find out more by emailing the below.
sales@cheekyrascals.co.uk www.cheekyrascals.co.uk
Snug and secure
Swaddling a baby can help them feel more snug and secure during the night, allowing them to sleep peacefully. The tight cocoon-like feeling of being swaddled can replicate the feeling of being in the womb, helping to soothe restless babies. Made from 100% cotton, the SwaddleMe Original Swaddle is a unique and stylish option for those looking for a more secure swaddle that will last the night through. The SwaddleMe Original Swaddle has adjustable wings that close with a hook and loop system, meaning that it will remain in place throughout the night. The leg pouch also easily opens for any late night nappy changes! The SwaddleMe Original Swaddle, as well as other SwaddleMe products are available to buy wholesale at Baby Brands Direct. Register today to take advantage of our extensive catalogue, as well as exclusive offers and perks.
Tel: 0208 845 5000 sales@babybrandsdirect.co.uk www.babybrandsdirect.co.uk 48
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Organically
certified
The zip-up swaddle of the ergoPouch Cocoon Swaddle Bag is designed to be both easy to use and difficult to escape from. The TOG-rated Cocoon Swaddle Bag will keep a newborn snug, warm and securely swaddled without the need for complicated wrapping or blankets. It is made from natural fibres, GOTS certified organic cotton and bamboo with a touch of elastane. This means it’s firm enough to restrict startle reflex whilst still allowing stretch and movement for healthy growth. The stretch also allows for full chest expansion when breathing, added comfort, and for a baby to move its hands into a self-settling position inside the swaddle.
TEL: 07944 052635 admin@wildseven.co.uk www.wildseven.co.uk
Safe and Easy to use The Ergobaby Swaddler is a safe, easy, and effective way to keep newborns sleeping longer and more peacefully.
Easy-to-use, the swaddler features a leg pouch for quick, stress-free nappy changes, and escape-proof arm pockets to keep baby swaddled snugly while they sleep. A special ergonomic design prevents babies from startling awake and allows for natural movement of baby’s hips and legs - as recommended by the International Hip Dysplasia Institute. The ultra-soft, breathable cotton is cosy against babies’ skin, and machine washable making parent’s lives quicker and easier.
www.ergobaby.co.uk nursery today
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BPA notice board Houthi rebel attacks disrupt
the baby products industry
Robert Anslow M anaging Director
If you r company is a me mb er of the Bab y Pro duc ts Ass ocia tion and you are not cur rently receivin g me mb ers ’ e-bulletins wit h industry upd ates , but would like to, ple ase em ail juli e@ b-p -a. org wh o will add you to the databa se.
www.b-p-a.org
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The two-month campaign by Houthi rebels against commercial ships in the Red Sea has caused severe disruption to global shipping including many UK businesses and Baby Products Association members. Richard Martin, Regulatory Compliance and Quality Assurance Manager for Nuby, commented: “We have experienced problems due to these attacks. Our international shipping is taking an additional 10 – 14 days transit time on top of the normal transit time as vessels are being redirected via Cape of Good Hope. Costs have also increased in addition to peak season surcharges added by carriers to container rate and we expect further increases to be inevitable. Booking space has reduced as availability of vessel booking has reduced which was particularly difficult during Chinese New Year.” According to The Guardian, traffic through the Red Sea has nosedived since the first Houthi attack on 17th November 2023. The German economic institute IfW Kiel found that the number of containers travelling through the strait fell by 60% in December. However, dozens of ships are continuing journeys despite the increased risks. But this comes at a cost with higher insurance premiums and adding to labour costs for shipping businesses as companies have to pay more due to the risk. Like Nuby many companies wishing to avoid the Red Sea are taking a longer, more costly, detour around the Cape of Good Hope on the southern tip of South Africa. The effect is already being felt in terms of cargo costs with the average cost of shipping a 40ft container from one location to another increased from $4,300 to $5,650 in less than a week. A month ago
these freight rates were just $1,875. William Bain, the head of trade policy at the British Chamber of Commerce, said: “With no sign of an end to this disruption, it represents a significant challenge, especially when combined with other global headwinds which traders are facing. “As the price increases on shipping feed through into business costs, and supply chain disruption deepens, it will almost certainly place upward pressure on inflation.”
New laws to introduce digital labelling for
businesses and reduce regulation costs Businesses are set to benefit from reduced costs and burdens as import labels are made digital for the first time. Digital labelling will allow businesses to put important regulatory or manufacturing information online rather than requiring them to physically print it on their products – saving both time and money. This measure is only possible because Great Britain is no longer a part of the EU, providing greater flexibility than allowed in the EU’s regulatory requirements, while better reflecting the modern and digital world of business and international trade. This change follows a Product Safety Review consultation and the Government’s extensive industry engagement, considering ways to cut costs while benefitting consumers and ensuring Great Britain’s regulatory system is agile. This move towards digital labelling has been something the industry have consistently called for and we are delighted to see that it’s been listened to. Baby Products Association members will be kept informed of timescales and implementation.
CE or UKCA marking? The CE or UKCA marking is used on products to demonstrate the manufacturer is compliant with legal requirements. Last summer, the Department for Business and Trade (DBT) announced the intention to indefinitely recognise current EU requirements, including the CE marking, for the 18 product regulations under the department’s remit. Following feedback from industry, it is also introducing legislation to continue the recognition of CE marking indefinitely for a range of additional regulations which will benefit products including vacuum cleaners and televisions. The full list of covered regulations are listed on the Government’s website. The UK government is taking a tailored approach to product regulation to ensure the interests of UK businesses, consumers and the economy are taken into account. This comes as part of wider range of measures as part of the smarter regulation programme, which ensures our laws and regulatory regime are better tailored to the interests of UK businesses, consumers and the economy. This announcement does not apply to regulations for medical devices, construction products, marine equipment, rail products, cableways, transportable pressure equipment and unmanned aircraft systems, led by relevant government departments. The indefinite recognition of current EU requirements, including the CE marking, for these 21 regulations means businesses have the flexibility to use either the UKCA or CE marking (Or reverse epsilon marking where applicable) to sell products in Great Britain. Anyone wanting further information about the products affected and those out of scope is encouraged to contact the Baby Products Association on 0845 456 9570 or by emailing julie@b-p-a.org
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new!
One step at a time
Simple, practical, and fun to use, the Baby Go Round Kiddo is a fabulous baby walker that also combines a pushing feature for baby to use when starting to walk. The Kiddo includes a well-padded seat with back support and fun, interactive, detachable play tray to stimulate baby. The base is super strong with wheels for easy movement but also includes non-slip friction pads for extra safety. The vibrant design of the Baby Go Round Kiddo is sure to be a compliment to any household, while also looking great within any store, a real “head turner”. Tel: 01454 326555 sales@redkitebaby.com
Ticks all the boxes A super compact auto fold stroller that is suitable from birth up to toddler age with a well proportioned seat.
Stylish and eye catching and ticks all the boxes for value, practicality and functionality. A multi position lie back seat to suit all ages or if baby drops off for a nap. The Push Me Astro folds down like a dream and can self stand when folded. The Push me Astro was a real stand out product for Red Kite at Harrogate, the finish and handling of this stroller far out performs the cost. Tel: 01454 326555 sales@redkitebaby.com
Nappies Bedding Blankets Shawls Hodded Robes Towels Changing Bags Booties Bibs Body Suits Hats Mittens....
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