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Annual Family Report 2022 insights shared by
Azaria
Medela announce partnership celebrating
60th anniversary Medela have announced a donation to benefit 60 Ronald McDonald House (RHMC ) locations in Australia, China, the United Kingdom and the USA as part of the company’s ongoing efforts to improve maternal and infant health outcomes. This product donation will support about 15,000 breastfeeding families and includes hospital-grade (multi-user) Symphony breast pumps, kits, and breastfeeding accessories for use by RMHC families with breastfeeding needs to provider greater ease and comfort while caring for an infant in the NICU. “Forty percent of the families served by RMHC globally have a child in the NICU, and we are honored to work with local Ronald McDonald House programs to support breastfeeding families,” said Annette Brüls, CEO of Medela worldwide. “In celebration of Medela’s 60th anniversary, we are providing our products to 60 locations across Australia, China, the UK and USA to ensure breastfeeding parents staying at a Ronald McDonald House have one less thing to worry about.” According to the World Health Organization, 1 in 10 babies are born more than three weeks early each year. To ensure that breastfeeding families have the support they need, we are glad to provide select Ronald McDonald House locations around the world with breastfeeding supplies to offer to families with an infant in the NICU. “At Ronald McDonald House Charities, we believe in supporting families around the world and helping them access the medical care they need,” said Kelly Dolan, President and CEO of RMHC Global. “We are so appreciative our supporters at Medela can help us provide vital resources for breastfeeding parents staying at select Ronald McDonald Houses.”
Azaria, a UK leading family specialist PR and Marketing agency, publishes its annual Family Report, which shows that parents care about the environment more than ever before and actively seek brands that align with their values. From shopping preferences to social media use and the continued effects of lockdown restrictions, Azaria shares its research to give brands access to this invaluable insight. Surveying over 2,000 parents, via market research specialists Mumsviews, Azaria highlights current habits, views and behaviours of the average UK parent in an easy-to-read infographic on their website: www.azariapr.co.uk Whilst it is no surprise that most families (86%) are feeling the squeeze from the significant rise in living costs, it’s encouraging to see that predominantly, parents remain positive about their family life.
Key take-outs: •
Three quarters of those surveyed said they love brands that care for the environment • Seven out of 10 do less than a third of their shopping on the high street • 44% said that free delivery remains a key factor when online shopping • Eight out of 10 sometimes or always actively look to support small/local businesses • Over half (53%) say they don’t feel loyal to specific brands (56%) said they use social media more this year than last sometimes purchase after seeing social ads These results are indicative that families in 2022 are value and environmentally driven. They research before they buy, to find the best product for the right price. But also consider shopping local and actively choosing products and brands that align with their values, because sustainability is important to them. For more information on Azaria visit www.azariapr.co.uk, follow what they are up to @azaria_ltd and say hi to Amber and the Team at hello@ azariapr.co.uk
For more information, visit medelacares.com/rhmc
Baby K’tan appoints Lia Murrain as Vice President of Global Sales
Recently named as one of Canada’s most inspirational women Baby K’tan appoints Lia Murrain as new Vice President of Global Sales. Lia is a multi-award winning entrepreneur, who was recently named as one of Canada’s most inspirational women. She brings with her a wealth of experience in the juvenile industry; having been in this industry for nearly 20 years, where she has helped launch many brands into the UK & across the EU. She begins her new role effective immediately and will be working closely with all Baby K’tan’s current valued domestic and global partners, while developing relationship with new distribution and sales channels. Baby K’tan are excited about the future and the changes at hand, and are looking forward to Lia taking the company goals to the next level.
www.babyktan.com 6
nursery today
Bump and Babes
open new in-store café Having listened to their customers Bumps & Babes are proud to announce that their new in-store café is now open, allowing visitors to their store to take the stress out of baby shopping, have a cup of coffee or tea (soft drink), a delicious cheese toastie or a tasty homemade cake. Bump & Babes is a large retail premises catering for all baby needs. They were set up as a shop in Keighley in 1986, specialising in child seats. Over the next few years it rapidly grew to become one of the largest independent nursery retailers in the north specialising in Mamas & Papas products and then expanding the range with various other brands, for example, iCandy, Cybex, Venicci and Britax. The huge showroom stocks baby essentials ranging from car seats, strollers and pushchairs to a wide range of nursery furniture.
www.bumpandbabes.com
