Suppliers
36
GCA
Tim Reynolds and Charlie Wheatley at London’s Medici Gallery look
Retailers discuss the
43
Anna Berry o ers her advice on making the most of the
Editor Naomi MacKay naomi@lemapublishing.co.uk
Advertising
Marian McNamara marian@lemapublishing.co.uk 01442 289940
Managing
Mark Naish
mark@lemapublishing.co.uk
Production
Paul
Chairman
Editor Naomi MacKay
Spring has most definitely sprung as I write this. The country lanes around the village where I live are bursting with bright yellow da odils and the sun is shining – and, despite what is going on in the world, it seems that greetings retailers are choosing to look on the bright side, too.
As we went to press, the Spring Budget was about to be announced, and in our Retail Talk feature you’ll see that even though our contributors are concerned about rises in wages and National Insurance bills, they still believe that offering great customer service is the secret to success. As Paul Money at Arundel Post Office in West Sussex, says: ‘‘Giving great customer service is key to retaining customers and building a reputation in your area.’’
Liz Kanabar at Ace Cards in Wetherby, West Yorkshire, is equally positive. She says: ‘‘While it’s a tough time for retail, we continue to work closely with our suppliers to mitigate costs. We’re always on the lookout for areas for growth within the industry, and continue to focus on the ranges we have and excellent customer service to maintain and grow our customer base.’’
We would love to see more retailers taking part in this feature. We know many of you have strong opinions and we’d be delighted if you shared them with us. Do get in touch if you’d like to appear in a future issue. The same goes for publishers and suppliers – please drop me a line if you want to share your thoughts in our Trade Talk feature!
Spring is the perfect time to take a look at your retail offering and Bryony Taylor-Edwards, co-founder of Think BIG, has some timely advice on making the most of customer touchpoints – physical or digital.
your retail offering and Bryony on making the most of customer
Send your views and submissions for the magazine to naomi@lemapublishing.co.uk
in the Scottish town of Elgin, who shares how her love of stationery, finding the perfect card, and ensuring a unique shopping experience, has driven the success of her shop.
Berry of Retail100 Consulting, has making the most of this period in
Spring means Easter, and Anna Berry of Retail100 Consulting, has some excellent suggestions for making the most of this period in her column on page 43.
retailers will be looking forward
we have compiled a preview
Once Easter is over, many retailers will be looking forward to the London International Stationery Show in May. So we have compiled a preview for you, along with a selection of products from stationery suppliers, plus an introduction to National Stationery Week from its co-ordinator Sarah Laker.
suppliers, plus an introduction to theme,
Keeping with the stationery theme, we follow this with a retail interview with Sarah Holmes, owner of Pencil Me In,
Keeping on a positive note, we hope to keep your customers chuckling with our Humour feature, where we hear from designers and suppliers on just how they keep the laughs coming – as well as sharing some of their latest designs with you. And, of course, our Cover Star for this issue is Emotional Rescue; well known for its extensive range of humorous greeting card designs. Find out more about its offering at www.emotional-rescue.com.
Finally, we highlight companies that are commemorating milestone anniversaries. You can read about Cherry Orchard Publishing’s 30-year journey within the industry on page 16, and find out more about Santoro, which celebrates 40 years of ’creating beautiful things’ on page 35. Look out for the Greetings Today team at the London International Stationery Show. If you see us, please stop and say hello!
The hit card range just got even bigger (and funnier) with an epic NEW release of NEON Giftware. Sunglasses recommended; may cause laughter. www.mint-publishing.co.uk
Greeting card publisher Ginger Betty has designed two giant eggs for an animal charity’s Big Egg Hunt in London.
The event, organised by Elephant Family, runs until April 27 across London. The charity supports vital conservation work in South Asia and India for the Asian elephant.
Two giant eggs, which had to be decorated and made waterproof, were delivered to Ginger Betty HQ.
Ginger Betty founder and artist Tracey Colliston explained: ‘’I work in watercolours, which I couldn’t paint directly onto the egg, so we used prints and decoupaged them onto the eggs. Then eight coats of outdoor varnish were added to each! We designed a rabbit/owl/hedgehog design named ‘You’re Loved… so much’, and an elephant design named ‘Family is everything’.
‘’I wanted to add some words, to help convey warm, comforting messages along with the images, and in the hope that it would feel like we were sending out a big hug with our eggs!’’
Prior to the eggs being distributed across the capital, all the artists and their eggs gathered in Covent Garden for a press launch.
The eggs have been placed in di erent positions throughout London, where there will be QR codes to scan. People can ‘collect’ the eggs using the free The Big Egg Hunt app and there will be prizes along the way. Also, there is an opportunity to bid for the eggs in a silent auction.
Tracey added: ‘’We’re encouraging people to bid for ours to raise money for the Elephant Family charity.’’
Find out more at https://elephant-family.org/our-work/events/ the-big-egg-hunt
Greeting card publisher Cherry Orchard has won gold in the Farm Shop & Deli Product Awards 2025 for its Nature’s Diary ‘month of’ greeting card range.
The awards are open to a wide range of categories, encompassing both food and non-food products sold in farm shops, delis, and other specialist food retailers, aiming to champion the independent sector.
This year the panel of judges was made up of a mixture of wholesalers, retailers, industry specialists and branding consultants, all matched to judge products within their particular area of expertise.
Cherry Orchard’s winning product is a high-quality and eco-friendly birthday card range that celebrates great British nature with traditionally hand-painted flowers, wildlife and interesting facts of that month. It also gives the customer a greener choice as it is printed on FSC credited board using a carbon neutral press.
All the stunning Nature’s Diary artwork is painted by Cherry Orchard’s creative director Beverley Fisher, who said: “Being passionate about art and wildlife I am delighted that Nature’s Diary has been recognised with this gold award.”
Visit Cherry Orchard at the NEC Birmingham Farm Shop and Deli show, April 7-9, Hall 20 Stand L277.
The Santoro team is proud to be moving forward as a 2025 Gift of the Year Awards finalist in two categories – The Book Café Swing Card in Cards, Wraps & Stationery, and Pirouette Countdown in Festive & Occasions. Additionally, The Book Café Swing Card has been recognised as a finalist in this year’s Louie Awards for Paper Engineering & Innovation, highlighting Santoro’s continued dedication to creativity and craftsmanship in paper design.
As the company celebrates these achievements, Santoro is gearing up to hit the road again for its busy trade show schedule, exhibiting at the upcoming Vegas Licensing Show, Noted, and Progressive Greetings Live. With its passion for innovative paper engineering, Santoro looks forward to showcasing its awardwinning (and nominated) products and unveiling new collections to buyers and retailers worldwide.
The Progressive Greetings Annual Retail Barometer (February 2025) confirms stationery as the number one priority for in-store diversification. Its timeless appeal and lifestyle presence drive high street success, with the London International Stationery Show o ering retailers a hands-on opportunity to tap into this thriving sector.
Last stands remaining, please contact Chantelle White: chantellew@max-publishing.co.uk
The Giftware Association has unveiled the finalists for the Gift of the Year 2025 awards, which include Rosie Made a Thing, The Art File, and Santoro London in the Cards, Wrap & Stationery category. Finalists in the category are:
• Sticky Jots: Rosie Made A Thing
• Storybook: The Art File
• The Book Cafe Swing Card: Santoro London
• The logbooks - send me instead of a card: Onneke
• Wallypops: Ink and Ivy Group
• Write Me Roses: Pikkii
After months of anticipation, hundreds of entries, and two rigorous rounds of judging by a panel of more than 120 industry experts, the very best products from the home and gift industry have been selected to move forward in the competition.
The second round of judging took place at Spring Fair, which celebrated its 75th anniversary this year and saw hundreds of visitors across the week view the shortlist, take away a shortlist brochure and see the best new products to be released this year.
Chris Workman, PR & marketing manager at The Giftware Association, shared his excitement about this year’s finalists: “Each year, we are blown away by the level of talent and creativity within the home and gift industry, and 2025 has been no exception. It’s nice for me to set up the display and finally see the products in real life. The judging panel faced an incredibly tough decision, with so many outstanding products and brands. Congratulations to all the finalists –it’s a huge achievement to be selected, and we can’t wait to reveal the winners at The Gift Awards in May.”
The final round of judging will take place over the coming weeks, which will decide on the Judges Choice or Gift of The Year, with the ultimate winners set to be announced at The Gift Awards at the Royal Lancaster London, in collaboration with The Greats Gift Retailer Awards.
The full list of Gift of the Year 2025 finalists is now available to view at: www.giftoftheyear.co.uk.
But it’s still not over for the shortlisted brands as they can now push for The Peoples Choice Award, which is voted on by the general public, brands audiences and everyone in between. Votes for The Peoples Choice will close on May 16.
Art licensing and design company The London Studio has announced that six members of its Artists Collective, a community that brings together, promotes and collaborates with some of the world’s most exciting independent artists, have appeared among the finalists at the Louie awards – the prestigious awards given by US trade association the Greeting Card Association.
Not only that but two of the finalists have had their art licensed for a set of exclusive planners for Barnes & Noble, the number one book retailer in the US.
A total of six of The London Studio’s licensed artists have been shortlisted for 12 awards in 10 categories and, for the first time ever, they include a UK finalist: Mi ins, a UK-based brand of luxury greeting cards and gift wrap that are made with sustainability in mind.
The 36th Louie Awards winners will be announced at an awards ceremony on Sunday July 27 at Las Vegas World Market Expo.
Lesser & Pavey has recruited two new sales representatives: Nick Garner is covering the Midlands, and James Binckes-Williams is looking after customers in the south of England.
Nick has worked for gift importers for more than 20 years, while James has worked on the wholesale side of the gift trade for seven years.
The company said the appointments ‘’ensure the personal service we o er to customers. Both Nick and James have longstanding experience and excellent knowledge of the gift industry and, as such, have been able to meet customers immediately’’.
Retailers and dealers can get some handy hints on taking part in National Stationery week with a free seminar.
Get it Write – Simple marketing tips for National Stationery Week 2025, will take place on Wednesday April 9 at 7:30pm.
The event is hosted by Karen Webber (pictured), from Goodness Marketing, and includes ideas on:
• How to use National Stationery Week to grow your brand;
• Simple, actionable marketing ideas you can implement instantly;
• How to engage with the o cial campaign, sponsors, and community for maximum visibility;
• Easy social media post ideas (including fill-in-the-blank templates!);
• The must-know hashtags, tags, and resources to amplify your reach; and
• Real-life success stories to inspire your approach.
National Stationery Week is an opportunity to boost your visibility, engage your audience, and connect with stationery lovers.
Karen said: ‘’As a passionate advocate for simple, stress-free marketing, I’m thrilled to be hosting this webinar. So many businesses struggle with overwhelm when it comes to marketing, and my goal is to show them that visibility doesn’t have to be complicated – it can be fun, creative, and e ective.
‘’National Stationery Week is a fantastic opportunity to engage with a readymade audience, and I want to help businesses of all sizes make the most of
Exhibition organiser Hyve Group has announced the colocation of Autumn Fair and Glee at the NEC in Birmingham next year. Autumn Fair will take place from September 6-9 2026 and Glee will be held from September 8-10 2026.
Jackson Szabo (pictured), retail portfolio director of Hyve Group, said: “The Hyve Group’s heritage across its retail portfolio – Spring Fair, Autumn Fair and Glee – has been delivering commercial opportunities to brands and buyers for over 75 years.
“Looking to the future, the co-location aligns with our mission to support and spearhead growth within the UK retail and garden sectors. We look forward to welcoming our communities to an even more dynamic and rewarding event in 2026.”
This year’s show dates are: Autumn Fair 2025 (September 7-10, NEC Birmingham), and Glee 2025 (September 16-18, NEC Birmingham).
it. This webinar is packed with practical, no-fuss strategies that align with my philosophy: marketing that feels good, does good, and gets good results.
‘‘I can’t wait to inspire stationery brands to embrace this brilliant campaign with confidence!’’
Sign up at: https://subscribepage.io/get-it-write
Spring Fair event director Soraya Gadelrab ended the first day of the NEC Birmingham show on a high by hosting Spring Fair’s inaugural 75 years of Excellence Awards ceremony.
She said: “For decades, Spring Fair has been more than just a show; it has been a dynamic gathering of innovators, artisans, and enthusiasts whose passion and creativity have transformed challenges into opportunities and ideas into achievements. We wanted the opportunity to celebrate those businesses and people who have led the way. These awards are not just accolades – they are a tribute to the enduring commitment, ingenuity, and community that have defined Spring Fair from its very inception.”
Best New Product award winners included:
• Greetings, Party & Celebration: Alchemy Collection by Paper Salad
• Gift: Swapseazz by Puckator
• Home, Living & Décor: Hand Painted Wood Art Collection by Liz Corley Art
• The Summer House Edit: Wisteria Blossom by Stoneglow Candles
• Beauty & Wellbeing: Aromaflow by Sukha Oils
• Clothing & Footwear: Lace Me Up Swimsuit by Azure Fashion
• Fashion Accessories: Robin Magnetic Brooch by Miss Milly
• Jewellery & Watch: The Bold Edit by Scream Pretty
• Kids, Toys & Play: Scented Polish by No Nasties Kids
• Christmas, Festive & Floral: Burgundy Bouquet Christmas Cracker by Heart & Soul Studio
Other winners included: Most Sustainable and Eco-Friendly Brand: VENT for Change; Best New Stand - Medium: Cereria Mollá; Best Longstanding Exhibitor Stand - Small: Ginger Betty; and Best Longstanding Exhibitor Stand - Large: Widdop & Co
As our columnist Jo Sorrell, owner of dog-friendly greetings shop Cardies in Stevenage, Herts, pointed out in the Jan/Feb issue of Greetings Today, disco balls are on trend. Here’s your chance to dazzle and sparkle!
One of Pink Pig’s most popular cards in its YeeHaw! animal range is this adorable Highland cow on disco ball. And this fun ‘Strictly’ dancing card would not be complete without that glittering silver globe! 07795574548
info@pinkpigcards.co.uk www.pinkpigcards.co.uk
From its best-selling Smilies Tiddly Widdly collection, Kali Stileman Publishing’s delightful disco ball design is perfect for congratulations, party invitations… or just to say hello! 01305 848899
info@kalistileman.co.uk www.kalistileman.co.uk
Launched at Spring Fair, the Aww! So Cute range of cards from award-winning publisher Alljoy Design is designed for kids of all ages. They bring an extra touch of fun, with movable eyes, creating a vibrant colourful birthday card. They are designed to make everyone smile and say Aww! So Cute. The range of 11 cards will enhance the shelves of every retailer, and they were a huge hit at Spring Fair. Add this extra fun collection to your store soon… Alljoy Design info@alljoydesign.com | www.alljoydesign.com
Cherry Orchard Publishing continues to launch an array of new, stunning ranges and designs and never more so than in its 30th anniversary year. Among the newest launches for 2025 is Cherry Fizz, a range of male and female relations and open birthday cards. The new designs have all the charm of a traditional greeting card mixed with a bright, modern colour palette. They feature bold lettering accompanied by celebratory illustrations and details, finished with embossing and gold foil that enhances the artwork. Cherry Fizz has the perfect easy pick-up appeal and is available in a variety of titles and sizes.
Always keen to listen to their customers, the Cherry Orchard team is busy expanding their portfolio with new designs, covering classic and contemporary styles. All of which will be joining the publisher’s Everyday, Relations and Ages offerings.
First, lovely new, fluid line illustrations that capture the essence of the objects featured, from gifts and balloons to hobbies and past times. Complete with a single coloured background and beautiful detailed foil finishes.
Next, visually appealing artwork that is well suited to the birthday occasion, in various pleasing colour combinations. All finished with foil and a stand out, coloured, textured foil border.
Cherry Orchard Publishing 01684 295500 info@cherryorchardpublishing.co.uk www.cherryorchardpublishing.co.uk
Santoro continues to push the boundaries of paper engineering with the latest additions to its extensive 3D Up greetings collection – The Flower Stall and The Royal Oak Pub. These intricate, freestanding pirouette designs capture the charm of everyday scenes in delightful detail, making them perfect keepsakes and thoughtful greetings.
The Flower Stall bursts into bloom with a pastel-hued market cart, overflowing with vibrant flowers and lush greenery – ideal for garden-lovers and springtime celebrations. Meanwhile, The Royal Oak brings a slice of quintessential British charm, featuring a cosy countryside scene, complete with ivy-clad walls, a welcoming lantern, and rich, warm tones.
Both designs showcase Santoro’s signature craftsmanship, offering a unique alternative to traditional greeting cards. With their dynamic, rotating structure and immersive detail, these pop-ups are more than cards. They’re miniature worlds waiting to be explored! Santoro
020 8781 1104 sales@santoro-london.com https://santorotrade.com
It’s been raining cats & dogs at Kali Stileman Publishing HQ – with the addition of cats and dogs wrapping papers and mini matching birthday cards galore! The gift wraps and mini cards feature party-ready cats and dogs in gorgeous on-trend colours. They’re ‘pawfect’ for children and the young at heart alike! Kali Stileman 01305 848899
info@kalistileman.co.uk www.kalistileman.co.uk
Earlybird is inviting customers to feast their eyes on its new Mediterranean-inspired range of cards. Glossy olives, sun-ripened vine tomatoes, and freshly-caught sardines are enough to get your mouth watering! These gorgeous new designs form part of Earlybird’s extension to its Honey range, in collaboration with print and pattern artist Linsey Kelly.
The on-trend designs can be found on birthday cards as well as Earlybird’s bestselling mini thank you packs. Earlybird Designs 01227765372
dom@earlybirddesigns.co.uk www.earlybirddesigns.co.uk
card publisher Cherry Orchard marks the milestone of 30 years within the greeting card industry this April
It’s a moment to reflect on our journey, to celebrate our achievements and express our gratitude to the many team members that make Cherry Orchard who and what it is, along with the many, many customers who have journeyed with us along the way Jackie Collins, MD, Cherry Orchard Publishing
Cherry Orchard’s longest-selling card has been going for 20 years! A special design from creative director Beverley Fisher
Cherry Orchard Publishing celebrates 30 years in business on April 1.
The publisher of popular ranges including Grace, Grayson and Nature’s Diary was founded in 1995 by Jackie and John Collins (who previously worked for The Great British Card Company, formerly The Paper House Group) by means of an overdraft supported by Jackie’s parents!
Jackie takes up the story: ‘’At that time John had the sales acumen (having been general sales manager at The Paper House) and I was a jack of all trades, covering admin and creativity.’’
April 1 is a special date in Jackie’s life – it’s the day she bought her first house, set up a company, passed her driving test, and got a speeding fine!
She adds: ‘‘Not many years down the road, creative director Beverley Fisher joined John and I as a full-time artist – we had bought a lot of her artwork as a freelancer up until that point. She was based in Canterbury but we never saw this as a hurdle, and Bev then went on to set up our wonderful Creative Studio and build it up over the years.
‘’Together, John and I built an amazing sales team, many of whom are still with me today, namely Andy, Karen, Jo and Derren and latterly Graham, Sharon and Sue – and of course not forgetting to mention Tracey and Holly in the o ce, who are also my right-hand girls’’!
Jackie bought John out of the business in 2012, when he decided to look into other business ventures.
Jackie and her highly valued team continue with the very same mantra that she had at the outset, which was to help people connect through the timeless art of creating greeting cards that were value for money, along with innovative designs across the multiple captions important to the industry.
Jackie continues: ‘’Our core essence is built on passion, as a team that are lucky enough to just love what they do. From our humble beginnings we have grown into a much-loved and respected brand that is recognised for innovation, value and heartfelt messages.
‘’We may produce a commodity but we also produce cherished keepsakes that span the ages.’’
Cherry Orchard is based on growth but also resilience, navigating industry shifts, embracing new technology and adapting to ever-changing customer preferences.
The team’s commitment to sustainability is also of the utmost importance, reflecting their responsibility to the environment.
As they celebrate this significant anniversary, Jackie, Beverley and the team extend their heartfelt thanks to all their loyal customers, many of whom are also dear friends, such as Alpha Colour Printers, Chris from Ernest Cummins
and warehouse distributors Matt and Ant.
‘’Their support and belief in our visions are, of course, instrumental in our success,’’ says Jackie. ‘’We look forward to continuing to serve you with the same passion and dedication that has defined us from the very beginning.’’
As the Cherry Orchard team begins to celebrate and blow out the candles on their 30th anniversary cake they are filled with gratitude and excitement for what lies ahead.
Jackie concludes: ‘’Here’s to the next chapter for Team Cherry Orchard, a journey that I know will be fuelled by creativity and a shared love for the art of greeting cards. Thank you for being part of our journey. Cheers to 30 years and the many still to come!’’
‘‘At Alpha Colour Printers, we’ve had the privilege of working with Cherry Orchard Publishing for over 20 years, and it’s been an absolute pleasure. As Cherry Orchard celebrates 30 years in business, we couldn’t be prouder to be part of their journey.
Cherry Orchard Publishing, led by the incredibly talented Jackie and her team, is known for its stunning greeting card designs that we’ve had the joy of bringing to life through our printing services. Over the years, we’ve watched Jackie build a truly exceptional business. Her passion for design and dedication to quality shines through in everything they do. It’s no surprise that Cherry Orchard Publishing has become a go-to name in the industry.
What makes this partnership even more special is not just the fantastic work but the amazing people we get to collaborate with. Jackie has created a supportive, creative, and professional environment, and it’s a pleasure to work alongside her and her wonderful team – especially Holly, Tracey, and Beverley. They are always just a phone call away, ready to work together to make sure every project is a success.
At Alpha Colour Printers, we not only consider Cherry Orchard Publishing a valued customer but also very dear friends. The relationship we’ve built over the years is one we truly cherish, and we’re thrilled to be part of their milestone 30th anniversary celebrations. It’s an incredible achievement, and we look forward to many more years of success and collaboration. Here’s to the next chapter of Cherry Orchard Publishing and to continuing this wonderful partnership.’’
Amy Muldrew, managing director
‘‘I can’t believe that Cherry Orchard are celebrating 30 years it’s incredible.
We have dealt with Cherry Orchard for over 20 years and really enjoyed working with them.
Jackie has been a pleasure to deal with and has always been incredibly supportive.
We wish Jackie and the Cherry Orchard Team huge congratulations on their 30-year anniversary from all at Cardzone.’’
Paul Taylor, Cardzone
‘‘Jackie, for the past 10 years, it has been an absolute pleasure working with you and Cherry Orchard Publishing. Your passion, dedication, and warmth have made every collaboration not just successful but truly enjoyable. Your commitment to creativity and quality shines through in everything you do, and we deeply appreciate the support and partnership we’ve shared over the years.
Thank you for being such a fantastic person to work with –we look forward to many more years of working together!’’
Dirk, Kevin, and Martin, Click Trading Ltd
‘‘I have been purchasing from Cherry Orchard through various businesses I have run since 2008, when I had the pleasure of meeting their sales representative. The diverse range of cards at great prices have become one of the regular features in my card racks, and it is impressive to see the introduction of new product on a regular basis.The Nature’s Diary and Down Memory Lane ranges are particular popular with customers.The service given by all the sta is always first class; nothing is too much trouble, and I congratulate Jackie and the team on this incredible milestone, and look forward to my continued association with Cherry Orchard in the years ahead.’’
Paul Money, owner/Postmaster, Arundel Post
O ce
Taking place at the Business Design Centre from May 13-14, London International Stationery Show is the UK’s only event dedicated to the stationery, arts, crafts, paper and writing instruments sectors
London Stationery Show 2024 was one to remember, crammed full of newness, chat, fun, gossip, creativity, deals, and competitions – as well as lots of business over the two days. Visitor numbers were up 40% on 2023, with many exhibitors and visitors agreeing that it was one of the busiest shows in recent years.
The event attracts stationery and gift buyers from world-leading department stores and supermarkets to independent retailers, including: Asda, B&M Stores, The British Library, British Museum, The Card Centre, Card Factory, Cardzone, Cass Art, Cult Pens, Fenwick, Flying Tiger, Fortnum & Mason, Harrods, Hobbycraft, House of Cards, John Lewis, Liberty London, London Graphic Centre, Morrisons, The National Gallery, Next, Ryman, Sainsbury’s, Scribbler, Selfridges, Stationery House, Tesco, The Works, WHSmith, Waitrose, Waterstones and many more.
Plans are now well under way for the 2025 edition of the show, which attracts the biggest UK and international brands, through to exciting new designers and innovative start-ups, all under one roof, giving visitors the chance to explore an exciting edit of new products and names alongside recognised bestsellers.
As highlighted in Progressive Greetings’ Annual Retail Barometer (February 2025), stationery has been confirmed as the number one priority for in-store diversification. Its timeless appeal and growing presence in the lifestyle market make it a strong performer on the high street. The show gives retailers a chance to experience firsthand how they can tap into this thriving sector.
Some of the leading brands already signed up for 2025 include: Blueprint Stationery, Carousel Calendars, Craft Buddy, Crayola, Daler Rowney, Edding, Exacompta Clairefontaine, IG Design Group, Jakar International, Kaweco, Leuchtturm1917, Manuscript Brands, Maped Helix, Mitsubishi Pencil Co,
nu: Notebooks, Paperblanks, Pebeo, Pentel, Portico Designs, Premier Stationery, Puckator, Pukka Pads, Royal & Langnickel, Royal Talens, Silvine/Artgecko, Snopake, Stabilo International, Staedtler, Stone Marketing, Tallon International, The Pilot Pen Company and Zebra Pen UK.
“Last year we welcomed just over 120 exhibitors to the show and 2025 is already set to be even bigger!” says Chantelle White, event manager for London International Stationery Show. “We’ve had so much interest from exhibitors that we’ve had to open up a new section at the Business Design Centre, so we’ll have even more exhibitors and brands this year.”
Exaclair’s UK marketing manager Lawrence Savage says: “London Stationery Show is a must-do event on our calendar. It not only enables us to catch up with industry colleagues and customers, but o ers a chance to explore new trends and opportunities across the sector. The last show was a very successful one for us and a highlight was winning Sustainable Product of the Year award with our bamboo watercolour pads. We are already excited for 2025 and have a host of products to display, including the newly launched AutentiK collection of Exacompta filing and desktop accessories, as well as the Darwi For You range, which is a comprehensive selection of products for watercolour and acrylic artists.”
One of the highlights for many visitors is the Show’s Boutique Collection; a carefully curated section centred around innovation with quirky, independent suppliers presenting their product o erings. Among those exhibiting this year are: Amy Britton, Andhand, Art House Stationery, Co eenotes, Divide & Rule, Dodolulu,
Emily May, Forma House, Good Tuesday, House of Tula, Huunuu, In Real Life, Makers Cabinet, Meraki Notebooks, Oh Laura, Rebel Stationery, Storigraphic, Studio Frewb, Sylvia Prince, Tm’s Studio, Trixie, and The Inspired Stories.
Simon Donald and Joe Wentworth from Andhand had a great show last year and are back again for the third year running. “We love that the show is so industry-focused. With the shared passion for all things stationery, there is a real feel of community among both the exhibitors and the visitors which really sets it apart from other trade shows,” says Simon.
In addition to the exhibitors on the show floor, the finalists of the Stationery Awards 2025 will be showcased, with the winners announced at a free-to-attend event at the end of the first day. There will also be an extensive talks and workshops programme, as well as many exhibitors demonstrating products on their stands.
New exhibitors for 2025
One of the best things about London International Stationery Show is the chance to see new brands, with many using the show as a launchpad for new products. Among the first-time exhibitors this year are: Wingback, The Gifted Stationery Co, Scentos, Quadrigloo, Pebeo, Panac Japan, Oli Olsen, Meriaki Notebooks, Main Paper, In Real Life and BlueSky Designs.
Japanese stationery brand Penac is now available in the UK. James Sta ord, managing director of Penac of Great Britain, says: “We are very excited to exhibit at our first London Stationery Show, building relationships with buyers and retailers, and standing proudly alongside the great names in the industry. We’ve been delighted with the interest that our range has already garnered from independent retailers, and we’re keen to widen our scope at the show.”
No stranger to the show circuit is Oli Olsen, but this will be the company’s first time at London Stationery Show with new collections from Éccolo, a stationery brand from Brooklyn, New York, and the latest designs from Metalmorphose, the company’s bestselling keyring and bookmark brand from Belgium.
“What a wonderful show. It was brilliant! Being able to see, in detail, new areas of potential and meet some suppliers we had seen before but never had time to see was really worthwhile. I’m pretty sure we will end up dealing with at least two or even three new-to-us suppliers, which makes the show a great success and one for the calendar hereonin.”
Miles Robinson, co-founder of House Of Cards, with seven shops in the Home Counties, who attended the show in 2024
EXHIBIT: Contact Chantelle White, chantellew@max-publishing.co.uk for more on exhibiting and sponsorship. ENTRY: Free for stationery buyers, retailers, wholesalers, licensors and licensees. Register here:
WHAT: London International Stationery Show
WHEN: Tuesday (9.30am-5pm) and Wednesday (9.30am-4pm) May 13-14
WHERE: Business Design Centre, 52 Upper Street, London N1 0QH
WEB: stationeryshowlondon.co.uk
There is an increasing demand for stationery products and so The Art File team has been thrilled to introduce five new stationery collections for its Everyday 2025 Collection. Notebooks in particular are becoming sought after, with nature and animal illustrations among the most popular designs. The Art File has met this demand with two new notebook collections, plus extensions to the bestselling A5 notebook range. Browse between 33 notebook designs and discover new stationery in The Art File’s Wall Calendar and Notecard collections. Browse all The Art File’s stationery collections on the website, and order a brochure today.
VENT for Change, the award-winning sustainable stationery supplier that both protects the planet and supports children’s education projects worldwide, has launched its latest collection. Made from sustainable apple paper, the new Orchard Collection includes A5 soft covered notebooks and mini sticky note blocks. Reclaimed organic apple waste collected from food and drinks processors is mixed with FSC certified paper and card to create a stunning finish and intriguing story.
Available in contemporary colour combinations of soft pink and pale green with simple yet stylish illustrations that reflect the materials used. VENT prides itself on creating stunning designs that consumers are going to love even before they consider the environmental and social benefits.
VENT has had to bring production forward following an overwhelmingly positive response at Spring Fair. “We only intended to give our retailers a sneak preview of the new collection at the recent Spring Fair, the reaction was so strong that we’ve brought forward the launch from autumn to Easter,” says founder Evan Lewis.
It’s proving a good year for the company; its new Luxury Collection is a finalist in the Ethical and Sustainable Gift category of the Gift of the Year Awards 2025, plus the company has been commended in Spring Fair’s 75 Years of Excellence Awards.
At a special ceremony held during the NEC show, VENT for Change was crowned the Most Sustainable and Eco-Friendly Brand for its outstanding contribution and commitment to the gift industry and particularly for its stance on sustainability and social issues.
Furry Notebook is the name of this cute stationery item from Santoro’s Bangoberry collection. Available in two adorable designs – Pally Panda and Piggy Pig – this ultra plushy notebook brings a touch of cuddly charm to any writing adventure.
Its playfulness and vibrant colours make it a perfect accessory for young children with big dreams, who also love to write or draw. It’s also a great gift for adults seeking a kitschy-cool, novel stationery product.
Whether jotting down thoughts, creating doodles, or drafting the next masterpiece, its 192-lined pages provide ample space for one’s imagination to roam free. Whatever the occasion, Bangoberry’s Furry Notebook will create squeal-appeal wherever it goes!
M&G’s outstanding notebook collection has been extended with gorgeous new notebooks showcasing beautiful designs from the V&A, Mary Katrantzou, Matthew Williamson, Catherine Rowe, and Emma Frances Grant, among others. There are now almost 50 designs to choose from in the very popular A5 Luxury range, and well over 100 titles in all – with a stylish bespoke stationery spinner to display them to best advantage.
A highlight from the spring collection of notebooks features a quirky, characterful green frog from the V&A, perfect for fans of amphibians. Adapted from a William De Morgan Arts & Crafts tile, the A5 Luxury notebook joins a very popular M&G notebook format now comprising almost 50 designs.
The three new designs by Emma Frances Grant showcase the top sellers from her Imaginarium card range – the opalescent Jellyfish, the meditative Midnight Moon, and a glorious elephant.
Star designer Mary Katrantzou, creator of an exclusive card range for M&G, now has multiple journal formats including her stunning Butterflies design as a clothbound journal with 240 pages (a new format M&G premiered in 2024 and now increasing in numbers, with more available this spring). Katrantzou’s Red Floral design is available as a hardback lined journal, and her Yellow Butterflies as a larger size Deluxe Journal.
Chris Dunn’s sensationally detailed Wind in the Willows watercolour character paintings now feature on a notebook, and Matthew Williamson launches a lush new English Garden design in his collection of seven A5 Luxury Notebook designs.
If you are going to the Stationery Show what will you be looking for?
We are not attending the Stationery show this year, but will continue to stock Otter House, Gifted, Great British Cards, IC&G & Noel Tatt social stationery alongside our cards. For more specific stationery we direct them to our sister store Castlegate Stationery across the road. What stationery sells well for you?
We focus on social stationery, which sells well.
Liz Kanabar
Company director
Ace Cards Wetherby Wetherby, West Yorkshire
I have registered to attend the Stationery Show, and it will be my first visit. I have no plan for the visit, so will be interested to see who’s exhibiting and which products could enhance my stationery o ering in the business. Trade shows are great for fact finding, sourcing and making new contacts.
Paul Money
Owner/Postmaster
Arundel Post Office
Arundel, West Sussex
If you are going to the Stationery Show what will you be looking for?
We would be excited to attend the stationery exhibition, where we could expand our network of suppliers. We consistently seek out high-quality packaging tapes, postal bags that resist weight, pens and markers of superior quality.
Asma Ola/ Andrew Hart
The Red Box of Harrogate (Starbeck Main Post Office)
Starbeck, Harrogate North Yorkshire
The Collins Debden team is excited to be taking part in the London Stationery Show 2025, showcasing its new collection of mid-year academic diaries. Collaborating for another year with D8 Designs and the Glasgow School of Art, the fresh, new designs have been created with students and academics in mind, including useful features such as timetables and full year planners. On top of this, the tried-and-true core mid-year collections are still available for the next academic year.
The London Stationery Show is an excellent opportunity for physical products to be in the hands of buyers, seeing for themselves the quality and construction of a Collins Debden diary. Additionally, as this event allows the team to connect with consumers and buyers, they are looking forward to discussing the new designs and hearing meaningful feedback.
The Great British Card Company (GBCC) welcomes another established licence to its o ering this June with the award-winning artist and designer Stephanie Dyment.
Lucy Ledger, head of creative at GBCC, says: ‘’The collection includes licensed notebooks, list pads and sticky notes. It brings Stephanie’s much-loved and recognisable contemporary designs into a new dimension as each print has been thought through with great consideration to include intricate gold foil detailing and other finer finishing touches.’’
The collection from Stephanie joins licensors including the likes of Morris & Co, Cath Kidston and Paper Salad.
David Byk, CEO of GBCC, adds: “We were delighted when Stephanie approached us as the right partner to take her fantastic designs onto gift and stationery. We have been expanding our portfolio for a number of years and to be identified as the go-to for licensed luxury products is a real positive for us. Our success within the stationery and, more recently, gifts categories is a result of our combination of teaming brilliant licences with our beautifully crafted product o ering, which is growing all the time. We have big plans to expand this part of the business, and we have the privilege of working with some fantastic, well-loved brands. There is much more to come so watch this space!”
Stationery lovers, get ready – National Stationery Week 2025 (NSW) is shaping up to be bigger and better than ever! Make a date in your diary for May 12-18...
With an incredible line-up of sponsors and a renewed passion for celebrating the joy of pen and paper, this year’s event, running from May 12-18, is set to inspire, engage, and spread the stationery love far and wide.
Some strong brands have already signed up to support National Stationery Week 2025 as official sponsors, helping to bring this popular campaign to life. The main headline sponsors of the week – Exaclair, Maped Helix, Pentel, Snopake, Staedtler and Zebra Pen UK – are leading the charge, ensuring this year’s celebration is filled with exciting collaborations, giveaways, and activities to get everyone writing, drawing, and creating.
Additionally, The Art File, Clairefontaine, eco-eco stationery, Exacompta, Manuscript Pen Company, Pilot Pen and Posca are also supporting the campaign by sponsoring a seven-week countdown to NSW, further strengthening the mission to champion all things stationery.
For all retailers who stock stationery, brands that encompass stationery, or simply love the feel of fresh paper, there’s something for everyone in this year’s campaign.
Since taking the reins as coordinator of National Stationery Week in 2023, independent retailer Sarah Laker, owner of Stationery Supplies in Cheshire, has been on a mission to reignite enthusiasm for the campaign. Under her
leadership, National Stationery Week was awarded Campaign of the Year at the 2024 BOSS Awards, proving just how powerful a shared love of stationery can be.
Sarah comments: “I’ve always believed that stationery has a magical way of bringing people together. Whether it’s the joy of sending a handwritten note, the thrill of discovering a new notebook, or the satisfaction of a smooth-writing pen, National Stationery Week is all about celebrating those little moments. With our incredible sponsors and the enthusiasm of stationery fans everywhere, we’re set to make 2025 our best year yet! I can’t wait to see how people get involved and share the stationery love.”
National Stationery Week isn’t just for big brands – it’s for everyone! Whether you’re a retailer, a stationery brand, a content creator, or just someone who adores a good notebook, there are plenty of ways to join in. Expect themed days, social media challenges, in-store events, and lots of chances to indulge in your love of stationery. Want to be part of it? You can follow @NatStatWeek on social media, check out the resources on the dedicated website www.nationalstationeryweek.com, and start planning how you’ll celebrate in 2025. Get ready to write, doodle, and share your love for stationery, because this year, National Stationery Week is going to be truly unforgettable!
Sarah Holmes, owner of Pencil Me In, in Elgin, Scotland, shares how her love of stationery, finding the perfect card and ensuring a unique shopping experience has driven the success of her shop
Can you tell us a little about your background before you owned the shop?
I worked as a manager in custodian banking in Manchester for a decade; a very di erent environment but valuable skills were transferable, like my love of a spreadsheet; how to value an investment fund made me tight on the numbers with a new business, and leadership and interviewing skills meant I wasn’t scared about hiring people when the time was right, but also how to motivate, engage and retain a team.
And can you tell us a little about the shop?
Pencil Me In was born out of my love of stationery and finding the perfect greeting card. I initially opened in Manchester in 2014 while working full time, and was there 18 months before relocating to Elgin, back to Scotland where both my husband and I are from.
Pencil Me In is a double-fronted beauty sitting on a street of other independent businesses just o Elgin high street. It is three doors up from the Post O ce, so footfall is always around and it’s a main thoroughfare across Elgin. The shop floor is about 50sqm with a decent back o ce from where we run our wholesale pencil printing service.
‘‘Pencil Me In was born out of my love of stationery and finding the perfect greeting card’’
How do you source products – both stationery and cards?
I love trade shows – Top Drawer, Spring Fair, The London Stationery Show and Harrogate Home & Gift are my main go-tos. I love meeting my suppliers and catching up with them. Being able to see what’s new for the coming seasons. Where possible I like to take
my team with me too; their input is super valuable. I receive a lot of submissions in the post or by email, which can help us find new suppliers too.
What is your selection criteria?
I love shopping, I love independent shops and I am looking for things that aren’t sold locally in our county or across the north east of Scotland. Shopping is boring if you are seeing the same products in every shop, independent or not. I have and will drop brands that start stocking with shops in the next town; it is a bit cut-throat but I want the shopping experience at Pencil Me In to be special. Customers travel from far away to shop with us and I need to maintain that attraction.
What’s your demographic?
The majority of our customer base is women aged 25-65, but a large portion of our ranges are gender neutral so we do have a high portion of men who like to buy their cards here, and stationery. Stationery aimed at women, at times, gives me the ick!
How do you get word out there?
Most people know us from our Instagram, and we run an annual challenge called MyShoplife in April to help shopkeepers tell their story. I use social media to show fun behind the scenes, product reviews and inspirational desk setups.
I network locally as a member of Moray Business Women, which has been really great for word of mouth. I use email marketing to generate online and instore sales.
I don’t go in for much paid advertising; I prefer
collaborating with other businesses locally or online to share our audiences.
Do you sell both in the shop and online? We use Shopify for our online shop and POS instore so it makes the inventory easier to manage.
Any greeting cards that have a barcode we also sell online – no barcode makes it in-store only. Otherwise the inventory management can be di cult, especially with four of us working here. 23% of our retail sales turnover comes from online sales, I don’t have the breakdown of card sales within that but the profit in our card sales in 2024 paid our rent.
Do customers ask for eco-friendly product? Is this something you try to stock. If so who do you use?
Pencil Me In was one of the first shops to go “naked” with greeting cards back in 2018; we removed all cellophane and started asking our suppliers to send without.
Our prints still come in cellophane, but most is recyclable. It has been great to see suppliers change their packaging strategy and almost all have now changed to paper packaging. When we send out online orders we only use paper packaging or recycled bubble wrap.
Being a stationery store and mostly paper goods, we look for eco credentials, but at the end of the day it’s paper. When we stock pens we try where possible to take ones that can be refilled, too.
Have you seen the average cost of products go up – and if so, how have you dealt with it?
For sure, the past two to three years have brought a lot of price increases across the board, it has meant I have had to drop some lines.
Asking more than £4 for a card is not doable. But there is a lot of choice in the greeting card and stationery world so we move on to find new suppliers.
What brands have been particularly popular with your customers (cards and stationery)?
For cards I have to say the brilliantly funny collection from Objectables sells well and makes customers laugh in store. I spend a lot of time over my card buying so everything tends to be really well received, David Fleck’s Scottish illustration range (that matches his prints) is also a bestseller for us.
‘‘I have and will drop brands that start stocking with shops in the next town; it is a bit cut-throat but I want the shopping experience at Pencil Me In to be special’’
In stationery I have been selling Blackwing pencils since we opened 10-plus years ago. They are fantastic quality, intriguing to stationery fans and an a ordable treat. They are also super easy to sell.
Is there anything you haven’t been able to find?
Stationery accessories, small di erent items that bring intrigue when shopping are great. I have a set of new wooden rulers from Divide & Rule that are on my list to buy in for the shop that will make a great addition.
If you could choose the cards people sent you - which would you choose to receive for Christmas or birthday or special occasion?
As long as they buy then from Pencil Me In I don’t mind what they choose! Lots of my pals think they can’t buy in my own shop, but I have selected every card so I am sure to love it!
Will you be going to London Stationery Show? If so, tell us what you like about it, what you’ll be looking for and any hints and tips for newbie visitors!
I love the Stationery Show, and have attended and exhibited at the show in the past. It is lovely be surrounded by your people. It is always sunny too!
We have a new section of the shop I have been developing so will be hunting for stationery to fill it; I’m always looking for new writing tools for our pen & pencil wall. If you’re new, give yourself plenty of time to look around and chat to everyone; there is a great atmosphere.
What are the bestselling humour cards/brands in your store?
We discovered a few gems and decided to introduce them into our shops, as we have a diverse customer base that spans all ages. Citrus Bunn, Sally Sca ardi, and Bewilderbeest cards are among the jewels that are currently gleaming in our store. And we must acknowledge that showcasing their work on our displays has sparked the shop.
Are there di erent humour cards you would like to include but can’t source?
Due to the competitive nature of the market, it is impossible to consistently rely on the same style. Therefore, we implement new suppliers, styles, and selections on a regular basis. Furthermore, we strive to maintain balance among the various types of cards, as the ratio is utmost important.
What’s the demographic for your humour cards?
The demographic data shows that the humorous cards are more likely to be appreciated by individuals who are older. It is delightful to observe elderly customers, either alone or with their partners, explore a wide range of cards, engage in cheerful conversation, and ultimately select the one that best suits them or their loved ones. The moment is a source of pleasure for you as a retailer, as the customers are not only purchasing but also enjoying their purchases.
Paul & Helen Southgate
Cards n Things Norwich
What are the bestselling humour cards/brands in your store?
We sell lots of humour cards. Everyone needs a laugh! Great British Card Company’s Eric range sells all year round for us, and Paperlink humour is always a winner.
What’s the demographic for your humour cards? Humour appeals to all. We have a wide demographic who buy the humour cards from young to old.
Liz Kanabar
Ace Cards Wetherby Wetherby, West Yorkshire
What are the bestselling humour cards/brands in your store?
Emotional Rescue / Paper Salad humour range is selling well and looks fresh. Plus humour from Woodmansterne and GBCC’s Paper House range are always good sellers.
What’s the demographic for your humour cards? Humour is most popular with ages 30-plus – especially cards about the e ects of old age!
Paul Money
Arundel Post Office
Arundel, West Sussex
Humour
is becoming more in-demand than ever –no surprise when you watch the news! – so stock up on these cards that will make your customers, laugh, chortle and chuckle!
Humorous greeting cards hold a notable share within the market, appealing to consumers who appreciate lighthearted and witty messages to send to friends and family for various occasions. Indeed the IC&G team tells us: ‘’We have seen a significant shift over the past few years, with humour emerging as one of the more dynamic and in-demand categories.’’
But coming up with a steady stream of jokes and banter can’t be easy, so we asked our witty suppliers to talk to us about how they ensure that retailers can keep their customers laughing…
Iain Hamilton, dubbed chief nitwit at Bewilderbeest, says: ‘’I don’t think you have to jump on the latest trends to be ‘di erent’ for your retailers. In fact, if you are pursuing the latest trend, it could mean you’re not standing out because you’re doing what everyone else is.
‘’What’s worked for us is more evergreen humour with a combination of a strong caption and a daft illustration. A new take on a well-known joke can be more than enough. After all, a good joke is a good joke, whether it’s new or not.
‘’With that said, it could be that I’m just far too slow at painting to be ‘trendy’!’’
Arrthi Little, founder and designer at Cheeky Legends, recently won The Future Star Award at the inaugural edition of The Gift Fair, the online trade show: ‘‘I’ve recently noticed a lot of designers respond rapidly to TV shows, music or celebrities that I’ve never heard of, which shows my age! Instead, I’ve focused on whimsical humour with a cheeky twist that aims for lasting appeal. By featuring uniquely designed, yet recognisable characters such as gnomes and wizards I try to make my cards feel timeless. ‘Less is more’ is very on trend, especially with captions, and wherever possible, I try to keep the phrase short. If I can tell a joke in just one or two words then I’m very happy!’’
Finally, Lucy Ledger, head of creative at The Great British Card Company (GBCC), adds: “Humour always works well as a male send as it is a way to show you care while keeping things light-hearted and without necessarily getting too deep or sentimental. It’s just a way to enjoy the occasion and make each other laugh, without any pressure. It works so well across both everyday and seasonal, so we always bring it into our male relations.
“Within the same vein, we’ve always found photographic humour is popular for male relations and so we have brought our Darkroom Humour ranges into male relations and they have performed very well in the last few releases. We’re also launching even more male relations designs within Humour Factory and Darkroom Humour in our June 2025 release, so keep your eyes peeled.’’
‘’I don’t think you have to jump on the latest trends to be ‘different’ for your retailers’’
Iain Hamilton, Bewilderbeest
‘’I’ve focused on whimsical humour with a cheeky twist that aims for lasting appeal’’
Arrthi Little, Cheeky Legends
“Humour always works well as a male send as it is a way to show you care while keeping things light-hearted’’
Lucy Ledger, The Great British Card Company
Doodle – what can we say about this amazing fun range – launched in 2018, it will be seven years old this June!
Nigel Quiney Publications is launching 12 new designs with a bold contemporary feel, making it stand out on any display. Featuring more cute simplistic animals, illustrated in bold black and white ink strokes, highlighted with splashes of primary colours and even some colour block backgrounds.
All 12 new card designs have been printed on a textured, coated board, 300gsm Veltique ice. The designs are accompanied by a striking printed envelope.
Nigel Quiney Publications 01799 520200 info@nigelquiney.com www.instagram.com/nigelquineypublications
M!NT, the well-known humour-based card company, surprised and delighted visitors to Spring Fair with its new move into gift packaging products and other stationery and gifts, including coasters, bookmarks and notebooks.
The new products are grounded in the humour of M!NT’s To be Frank! Range, which features a mix of witty one-liners and funny dead-pan delivery, all presented in a palette of secretly blended neon colours with embossed type. The three sizes of gift bag made a big impact at the show and will definitely stand out wherever they are placed – the impact hammered home by the bold and witty word play.
The range comprises four large horizontally-oriented gift bags, six bottle gift bags, and four medium gift bags. It is, without question, a most original contribution to the gift packaging market.
Ben Dorney, creative director of M!NT, says: “To be Frank! has really hit the mark with its distinctive combination of bold neons, design-led styling and deadpan humour. Developing into stationery, gift packaging and gifts takes it from ‘popular
card range’ to ‘proper brand’ and a look that retailers can buy into with breadth and depth. The reaction to the stand was great; people are drawn by the brilliant colours, but then stay for the laughs. It’s a bold new frontier for M!NT, and the To be Frank! brand, so we’re thrilled that customers seemed to love it at first sight.”
M!NT
0116 230 4197 sales@mint-publishing.co.uk www.mint-publishing.co.uk
The Art File has a variety of humour card collections that are perfect for every occasion. Snap To Grid, Rock On, and Snowtap cards have been popular collections for years, winning consumers over with adorable, deadpan and playful cards that will make anyone smile. This year, The Art File team has been thrilled to introduce ‘Huzzah’, a playful medieval series of die-cut birthday cards. This showstopping card collection features witty medieval scenes and innovative card design. Every card is infused with bold colours, intricate design and relatable humour. Head to theartfile.com to browse all eight designs in this collection and order a brochure today.
The Art File sales@theartfile.com www.theartfiletrade.com
Comedy remains a key category in the greeting card market, with classic and contemporary favourites continuing to resonate with customers. Danilo’s officially licensed humour range features a diverse mix of well-loved brands, from iconic British sitcoms to retro and alternative humour.
Timeless TV comedies such as Dad’s Army, Mrs. Brown’s Boys, Only Fools and Horses, and Friday Night Dinner continue to attract strong consumer interest, while retro favourites such as Tommy Cooper add a classic charm, particularly resonating with an older audience.
Bringing a nostalgic yet darker twist to the category, the Steven Rhodes collection taps into the growing market for alternative humour. Its retro-inspired, subversive designs offer something different from traditional comedy brands, appealing to those who enjoy a quirkier, offbeat style.
Danilo has also adapted humour across different themes, such as Subbuteo, which brings themed jokes to a football fanbase, and Sindy, where classic nostalgia is combined with witty, modern appeal aimed at adult female audiences.
TV-themed and pop culture humour cards remain strong sellers, appealing to both dedicated fans and those looking for recognisable, lighthearted designs. With many of these brands carrying cross-generational appeal, retailers can expect continued demand across key seasonal moments and everyday occasions.
Danilo
01992 702 900 | sales@danilo.com | www.danilo.com
The team at Cath Tate Cards have loved embracing a new wave of contemporary humour over the past couple of years. The Betiobca and Deadpan ranges bring a quirkier edge to the humour collections – featuring a dry cynicism as well as some downright silliness! These ranges have struck a chord with customers and have been a fantastic addition to the offering. Humour continues to be at the heart of Cath Tate’s business and runs through many of its bestselling cards. Trends may come and go, but a great, funny greeting card will always stand the test of time!
Cath Tate Cards
020 8671 2166 orders@cathtatecards.com www.cathtatecards.com
The Holy Mackerel teams knows that a good laugh can brighten anyone’s day. Their Funny Olde Worlde collection by the brilliant Erica Sturla showcases history’s greatest minds with a playful, cheeky twist. From Mr Darcy’s iconic wet shirt moment to the wit of Shakespeare, these humorous designs bring legendary figures to life in unexpected ways.
The collection extends beyond literary icons, featuring historical greats such as Marie Curie, George Washington Carver, and Mary Seacole – proving that even the most groundbreaking figures can have a bit of fun. Whether it’s a scientist, a detective, or a dashing romantic lead, each card is designed to spark a smile (or a well-earned chuckle).
Beyond individual characters, Holy Mackerel Designs’ Frankly My Dear range is packed with humour for all occasions. Whether it’s a cheeky pun, an irreverent quip, or a delightfully sarcastic remark, these cards are guaranteed to lift spirits and spread joy.
For those seeking greeting cards that deliver laughter alongside beautiful design, Holy Mackerel o ers the perfect choice. After all, nothing says “I care” quite like a well-timed joke wrapped in a gorgeously illustrated card!
Holy Mackerel 01395 578571 | sales@holy-mackerel.co.uk www.holy-mackerel.co.uk | 01395 578571
As a greeting card publisher, the IC&G Cards teams says they have seen a significant shift over the past few years, with humour emerging as one of the more dynamic and in-demand categories. Consumers are increasingly looking for products that o er a touch of wit and joy. In response to this, it has expanded its humour ranges to meet the evolving tastes of shoppers and the needs of our retailers. Its new top-selling humour range Bee Happy its punny incorporates fresh illustrations and on-trend puns, while Hoorae celebrates with fun and playful imagery to make you smile. Lofty and Squat remains a popular humour range featuring two cheerful characters who provide a warm smile and sometimes cheeky comment! IC&G adds: ‘’Our retailers are always on the lookout for something unique to attract customers, and we are committed to helping them stay ahead of the curve.’’
IC&G Cards
01202 897494 | customerservice@icgcards.com www.icgcards.com
Art licensing and design studio The London Studio partners and promotes many artists who bring humour to greeting cards, but it also develops its own humorous brands. One such is Kitty Cocktails, a witty design concept that brings together our feline friends at their coolest and most relaxed with some very famous cocktails and some very sharp and funny punning captions. Also feline-focused is What Cats Do When We Aren’t Looking, an imaginative and hilarious take on the mysterious world of cats when the cat flap closes.
But its most successful in-house brand is now a standalone division of the company in its own right. Art of Drag takes famous artworks featuring cultural female icons and replaces them with drag artists. It’s been a big hit on calendars, stationery, make-up and of course, cards, and made a big splash at Ryman Design with an exclusive Pride 2024 collection.
The London Studio info@thelondonstudio.com www.thelondonstudio.com
Paperlink is putting a fresh spin on classic humour with its latest range, Fifty Shades of Green – a collection designed for anyone who finds joy in gardening, houseplants, and the occasional alfresco cocktail! These 10 new designs are blooming with humour and tap into the ever-growing love of plant parenting. Featuring bold illustrations paired with amusing anecdotes, this collection celebrates all the triumphs (and mishaps!) of green-fingered enthusiasts and is sure to be a hit with experienced gardeners and casual plant lovers alike.
Paperlink 020 7582 8244 info@paperlink.co.uk paperlink.co.uk
Greetings Today catches up with industry suppliers to talk about everything from Spring Fair and spring trends, to Temu and the Spring Budget… If you want to get involved in the next issue, please email naomi@lemapublishing.co.uk
Tara Strickland Head of Design Santoro
What are your thoughts on Temu and similar platforms? What would you like to see happen to keep your designs safe?
As modern-day creators we cannot ignore the key factors of affordability and convenience, which massively drive consumer behaviour – whether we like to admit it or not. As a design-led business, our priority is always safeguarding the artistry and craftsmanship behind our work.
We’d love to see stronger enforcement of copyright protections, more accountability for marketplaces hosting counterfeit products, and a greater push for consumer awareness about the value of original design. Ultimately, the best way to keep our work safe is through innovation, brand recognition, and customers who appreciate the value of genuine creativity and quality over mass-produced imitation.
‘’There’s something irreplaceable about the tangible, personal connection a handwritten card provides, and it’s vital that we continue championing that message’’
Looking to summer – what do you think will be the big trends, and the most successful products during that time?
This year, we predict a continued demand for nature-inspired designs, bright and optimistic colour palettes, and playful, nostalgic themes that tap into feelgood memories.
I think the biggest successes will be those designs that don’t just deliver a
Dan Prince Managing Director
Danilo
What are your thoughts on Temu and similar platforms? What would you like to see happen to keep your designs safe? We are concerned about the rise of Temu and similar platforms, as they present significant challenges to intellectual property protection and fair competition. While unauthorised copies of designs have long been an issue, the scale at which these platforms operate exacerbates the problem. For Danilo, it is worrying as we work with licensed character designs, and we have seen instances where other publishers have adapted these to look similar – blurring the line between inspiration and imitation.
We would like to see better regulatory oversight of these marketplaces to safeguard the integrity of brands. In an ideal scenario, these platforms would implement stricter vetting processes to prevent the sale of counterfeit or derivative goods that infringe on licensed properties.
Looking ahead to summer – what do you think will be the big trends and most successful products during that time?
One of the standout successes for us has been our new lenticular cards, which have performed exceptionally well since launch. The demand for innovative, interactive, and premium card formats is growing, and we expect this to continue.
Beyond that, sustainability remains a key factor driving purchasing decisions, with consumers looking for cards and gift wrap that are plastic-free and made from responsibly sourced materials. Pop culture continues to be a major influence,
message but create an experience – whether it’s through intricate paper engineering, interactivity, or humour!
What are you most concerned about (or even looking forward to!) happening in the Spring Budget?
This industry, like many others, will be watching closely to see how the government tackles the ongoing challenges facing small businesses. Any movement on business rates would be a welcome relief, particularly for independent retailers who are feeling the squeeze.
Sustainability incentives are another key area – we’d love to see further support for businesses investing in sustainable materials and ethical production. The costof-living crisis continues to impact consumer spending habits, so anything that strengthens retail confidence would be a positive step.
Any other issue you’d like to highlight?
One of the biggest conversations in the industry right now is around the value of greeting cards in an increasingly digital world. There’s something irreplaceable about the tangible, personal connection a handwritten card provides, and it’s vital that we continue championing that message.
Retailers are looking for ways to keep their card offerings fresh and engaging, and suppliers need to respond with innovation – whether that’s through unique formats, interactive designs, or collaborations that create excitement. At the same time, we can’t ignore the importance of sustainability and ethical production. Balancing creativity with conscious business decisions will be key in shaping the future of the industry.
‘‘Sustainability remains a key factor driving purchasing decisions, with consumers looking for cards and gift wrap that are plastic-free and made from responsibly sourced materials’’
with movie releases, gaming franchises, and nostalgia-driven properties set to be strong performers.
If you attended Spring Fair, how was it in terms of footfall, visitor quality, and sales?
Spring Fair saw another decline in footfall this year, which was particularly noticeable in the number of overseas visitors. However, all the key industry players and major retailers did attend, making it a valuable networking opportunity. What are you most concerned about (or even looking forward to!) happening in the Spring Budget?
Our biggest concern is the rising costs impacting publishers across the board. Increasing staffing expenses, coupled with supplier price hikes, continue to put pressure on pricing – a challenge that requires some careful balancing to remain competitive.
What are your thoughts on Temu and its ilk? What would you like to see happen to keep your designs safe?
Karen Mace, art director: We have experienced several of our designs showing up on Temu, often with small details changed from the original design, but what appear to be copies.
In February, Temu hosted a talk at Spring Fair, encouraging artists and publishers to register with them and sell their products online. Those in the audience, myself included, raised concerns about the platform, and shared how their business had been impacted by copycat designs on Temu. We asked how it was going to be remedied and I even showed Temu live listed copies of one of our Form cards, under their listing as Pop Up Cards. They promised to show up at our stand later and remove them on the spot – but they never came.
When it comes to keeping your designs safe, the onus is often on the creator to chase down copycats, rather than the platform that enables them. Temu confirmed this at Spring Fair by suggesting that artists and publishers register their trademark with them and/or report stolen work.
We think that reporting listings is a short-term solution. It can be timeconsuming for creators and publishers and doesn’t stop the possibility of more popping up in the future.
Protecting designs is incredibly important for artists and publishers alike to be able to thrive. Going forward we would like to see platforms take responsibility for what appear to be copied designs and work to create a safe environment for artists and publishers to exist in.
If you went to Spring Fair, how was it in terms of footfall, quality of visitor, sales etc?
James Mace, sales & marketing manager: Spring Fair this year was fantastic for The Art File… footfall was up and extremely positive, our lead book was extremely high value, and we took a lot of orders from both existing and new
Simon Harper Regional sales manager
IC&G
If you attended Spring Fair, how was it in terms of footfall, visitor quality, and sales?
We had a successful show at Spring Fair, resulting in new accounts being opened during the event, along with follow-up visits to stores. The 2025 show generated more inquiries and account openings than in previous years. Footfall at the show was strong on Sunday, Monday, and Tuesday, though Wednesday was quieter. Overall, exhibiting was definitely worthwhile, and we look forward to returning in 2025.
customers coming to the stand. Overall I would say that this year’s Spring Fair was one of our best ever!
Looking to summer – what do you think will be the big trends, and the most successful products during that time?
Lucie Cox, head of design: This year we’re thrilled to have included three core design trends into our Spring/Summer collections. They are Playful Living, The Neo Luddite, and Acid Trip. Many of our collections for 2025 are inspired by these themes, which cover pop culture/fashionable trends, and we expect they will do exceptionally well over the summer period.
Playful Living consists of an expressive colour palette that features clashing graphics, handmade textures and nostalgic themes. You can see this style peppered across our new tote bag designs, card collections, stationery, and gift wrap.
The Neo Luddite leans into the cottagecore/nature-lovers trend by using earthy colour tones and hand-crafted illustrations to create whimsical nature designs. We’ve been inspired by this to create collections such as Nature’s Pocketbook, Over The Isles, and the Tale & Ivy collection.
Acid Trip is inspired by gothic themes and medieval imagery, paired with a bright and bold colour palette. Fantasy, gothic culture, and medieval themes have been on the rise and so we’ve incorporated this into a lot of new designs for 2025.
What are you most concerned about (or even looking forward to!) happening in the Spring Budget?
James Mace: I think the Budget will be marginally positive; although very small, GDP has grown across the past two financial quarters, with interest rates being cut, so the average price of goods should begin to come down. More recently, after an incredibly positive meeting between Donald Trump and Kier Starmer, it looks like a fruitful trade deal will be struck between the UK and the US, meaning that the strength of the Pound will increase.
The UK will also become a favourable place for business to establish / trade from if they already trade with the US, or wish to trade with the US, as they wouldn’t be charged a tariff that potentially they could be charged if they were working out of the EU.
Any other issue you’d like to highlight?
James Mace: I think that the government needs to put some significant thought and time into how it’s going to rebirth some of the high streets here in the UK.
There are too many barriers and red tape for a lot to operate, including terrible access, astronomical parking charges, and of course higher and less preferential rates.
Greetings Today asked Hyve Group, which organises Spring Fair, for its comments about Temu at the show…
Jackson Szabo Portfolio director Hyve Group
Retail, like all industries, is ever-evolving, and it’s crucial that we face the challenges posed by emerging players head-on. Spring Fair has been an open and inclusive platform for 75 years and as such, we hosted the Temu session to offer a safe space to address these challenges.
We encouraged everyone, especially those with concerns, to join the conversation. The result was a robust session where exhibitors, trade associations and industry leaders were given the platform to ask the difficult questions directly to Temu.
Greetings Today also approached Temu for its comments and, as we went to press, we had not received a response.
The inaugural edition of The Gift Fair, the online trade show, has successfully taken place, marking a major step forward in online exhibitions. Organised by Xpofairs, the event introduced a new technology and concept to many attendees. Greetings Today caught up with Xpofairs for a recap
The show attracted thousands of unique visitors, primarily small independent businesses. Encouragingly, over 65% of exhibitors have already signed up for the next show, reinforcing confidence in the event’s potential for future success.
A major highlight of the event was the Best Stand Award, won by Sienna Glass for its innovative and immersive stand design, which closely mirrored an inperson trade show experience.
Hanna Walker, a director at Sienna Glass, shared her thoughts: “We’ve been so impressed with Xpofairs
The Gift Fair! The team, especially Aarun and Fabian, have been brilliant – so supportive and responsive throughout. It’s amazing to see such an innovative platform transforming the way the wholesale giftware industry connects. We’re thrilled to have won Best Stand and can’t wait to see how it grows!”
Another notable achievement was The Future Star Award, won by Arrthi Little from Cheeky Legends and Lex Rogy from Little Roglets.
Arrthi Little, the Cheeky Legends cartoonist and founder, said: “It was a privilege to participate in the inaugural show, delivering an exceptional and seamless online experience that demonstrated a clear understanding of our industry’s needs. We’ve seen a significant surge in visibility for our Cheeky Legends brand, underscoring the transformative potential of this trade show. The entire team has been brilliant, providing ongoing support to help us maximise the experience, and we are thrilled to be taking part in the September show!”
Santoro London was showcasing its kids’ brand, Bangoberry, in the Kids and Toys Hall. Lavina Timis, Santoro sales manager, shared her experience of the show: “Participating in the online Gift Fair was an excellent opportunity for us at Santoro to introduce our new brand, Bangoberry, to a broader audience, particularly here in the UK. Already well-received by toy
chains, independent stores, and gift shops across Europe, it was thrilling to showcase our fun and colourful products to new buyers and connect with those we might not have reached otherwise.”
Lavina continued:
“We were exhibiting at various physical trade shows at the same time as the Gift Fair, so it was a great opportunity for customers to still discover our latest launches even if they weren’t physically able to visit one of our shows. The fair provided a fantastic platform to expand our reach and continue growing Bangoberry’s presence in the industry!”
With an emphasis on international expansion, Xpofairs is collaborating with US partners to pay special attention to the cultural di erences between the two territories; there is meaningful support for UK brands entering the American market. Interested businesses are encouraged to sign up now to secure their participation.
Following the success of the first event, and with the US cooperation, Xpofairs is already planning two further editions in 2025:
US Gift Fair: July 14 - August 28, 2025
UK Gift Fair (2nd Edition): September 8 - October 24, 2025
Another exciting announcement is the Mobile App launch: A dedicated app will be introduced for the next event, enabling seamless participation from anywhere. The plan is that these, along with other adjustments will make for a more user-friendly experience to help visitors interact more with exhibitors.
Xpofairs has learned a lot from the first show with the help of its wonderful exhibitors and curious retailers through feedback sessions. It has been making changes throughout to make it more successful for everyone. The main changes include:
Simplified registration process: A more streamlined sign-up, making attendance easier for busy buyers.
Instructional videos: The new website will feature a comprehensive library of video guides to help attendees navigate the platform with ease.
Simplified navigation. If you are looking for a specific brand it is now easier to search them and see who is in each stand. If you need to leave the show when you return you will now enter right where you left o !
For those looking to be part of the future of online trade shows, now is the time to get involved.
Contact 0208 781 1106
info@xpofairs.com
https://xpofairs.com
Boutique design house Santoro celebrates its 40th anniversary of ‘creating beautiful things’, and 30 years of paper engineering. Santoro is known for its pioneering creativity across the gift, greetings, stationery, and lifestyle markets
Founded in 1985 by creative entrepreneurs Lucio and Meera Santoro, the company remains family-owned and operated, marking an incredible 40-year milestone in 2025. Over the decades, Santoro has built a legacy of award-winning innovation, shaping industry trends and pushing the boundaries of the gifting market.
From the very beginning, Santoro has defied expectations, crafting products that blend artistry with ingenuity. Its groundbreaking approach has led to some iconic pop-culture brands in the UK and Europe, with products now sold in more than 90 countries. In recognition of its continued commitment to innovation, Santoro has been named a finalist across multiple prestigious awards this year, celebrating achievements in paper engineering and product innovation.
The company’s creative journey is defined by a relentless passion for design, always striving to make
years of paper engineering, marking the occasion with the launch of its latest collections. Pop N Build, a new range of 3D celebratory centrepieces, brings intricate paper scenes to life, while the celebratory numberbirthday Swing Cards elevate milestone moments with stunning dimensional designs. These collections embody Santoro’s signature attention to detail and imaginative craftsmanship, proving that the brand’s passion for pushing creative boundaries remains stronger than ever.
‘‘The company’s creative journey is defined by a relentless passion for design, always striving to make products that are as visually captivating as they are unique’’
At its core, the brand’s mission has never wavered: to create beautiful things. Every design is meticulously crafted by a team of passionate creatives, ensuring that each product carries a distinct artistic touch. As a family-run business, the personal involvement of its founders fuels an uncompromising dedication to originality. The team doesn’t take shortcuts – they embrace complexity, innovate boldly, and remain committed to producing designs that surprise and delight customers over and over again.
With four decades of creativity behind them and an exciting future ahead, the Santoro team continues to redefine the art of paper and product design. Whether through intricate pop-up creations, iconic character brands, or luxurious lifestyle accessories, the brand remains a driving force in the industry, proving that true innovation never stands still.
The latest GCA Local meetup was held at Fourteen Sky Bar at Hotel La Tour in Milton Keynes, Bucks.
It was organised by Jo Denning, of Lovely Paper Stu , who said: ‘’It was a brilliant opportunity to chat about all things surrounding our amazing industry but on a more personal level, catch up with industry buddies who all live locally!’’
Pictured left-right: Andy Potton from Graphite Creative, Danielle Rogers from Popsy & Plum, Sarah Kelleher, Tracey Arnaud from Max Publishing, Will Malvern from Graphite Creative, David and Jo Denning from Lovely Paper Stu , Lucy Glover and Thomas Jones from Enveco.
The next GCA Local will be held on May 13 at The Copper Club in Clifton, Bristol, hosted by Sarah Jackson, GCA Council member and owner of Stormy Knight, and Joanna Usherwood, of Urban & Wild Creative. Head to www.gca.cards/events/category/gca-events/gca-local for details.
With Royal Mail price increases announced for April 7, the GCA is renewing its call for the greetings industry to sign its petition.
The GCA believes Ofcom’s proposals will be detrimental to the greeting card industry, leaving businesses and consumers reliant on an unregulated first-class service to be certain of a delivery date or for a Saturday delivery, so are asking Parliament to review these before they are brought in – but it needs 10,000 signatures and was short by just under 1,500 as we went to press!
You can sign the petition at https://petition.parliament.uk/petitions/701850
Price rises were announced by Royal Mail on March
3, and the GCA is concerned about the impact of these proposals on small businesses across the country that send out B2C orders, and of course greeting card consumers wishing to connect with their loved ones.
The impact of this change will be felt across the High Street, for example, CEO of National Federation of Subpostmasters, Calum Greenhow, cited recent PO research “... 75% of postmasters believe it could have a large or extremely large impact on their post o ce business and 64% believe it would have a significant impact on their non-post o ce business’’.
The GCA holds a number of free online Lunch & Learn events. The next, hosted by Aspin, will be on April 9 at 12noon, and is entitled In conversation with greeting card agent Richard Pass. Richard is of course, a regular contributor to Greetings Today with his Diary of an Agent column. Book a spot at www.gca.cards/event/ in-conversation-with-greeting-cardagent-richard-pass
Think florals are old-fashioned? Think again – the latest ranges of blooming marvellous designs boast a contemporary edge that brings them right into the 21st century!
Laser cut cards from award-winning Alljoy Design, this Blossom range brightens every room. With more than 25 new designs this year, the range now o ers more than 100 cards to suit every purpose. The floral theme delights with ages, occasions, celebration and just-because cards. Inspired by nature, the cards include enhancement with gold foil and create a depth that will look good in every room. This range is a success in every store that sells them. Celebrate today with these glorious cards. info@alljoydesign.com | www.alljoydesign.com
The girls at Kali Stileman Publishing have given their favourite floral gift wrap a fresh new redesign! This fabulous update features an explosion of flowers against a soft duck egg blue background. This wrap is lovely alone, or even better with the matching mini card. 01305 848899 | info@kalistileman.co.uk | www.kalistileman.co.uk
The best gift you can give your business this year is a review of all your physical and digital touchpoints, believes Bryony Taylor-Edwards, co-founder of Think BIG
In today’s fiercely competitive retail landscape, customer experience isn’t just a nice-to-have – it is make-or-break. Whether online or in-store, every interaction shapes how a customer perceives your brand.
Your brand, after all, is only as good as your customer’s perception! And impact happens in the conscious and subconscious mind. The best retailers understand that success isn’t about a single transaction, but building lasting relationships.
Retailers can work towards this by building reassurance into every ‘touchpoint’. Wondering what a ‘touchpoint’ is? It’s any interaction your customer has with your brand. The best gift you can give your business this year is a review of all your touchpoints. Make sure you are maximising every one. Here is my guide to making every moment count…
Your website is often the first experience that customers have with your brand. If it’s clunky, outdated, or slow to load, you risk losing them before they even browse your products. Your visuals should be up to date and key information such as your shop location and contact details clear. Ensuring all your images are high quality, and your copy is engaging and in the tone of your business’ personality, are all key to having an impact.
You need to harness the power of social proof [a psychological phenomenon where people tend to follow the actions of others]. Consumers trust other customers more than they trust brands. That’s why online reviews can be a make-or-break factor in a customer’s decision to visit you or buy from you.
You harness social proof by encouraging happy customers to leave reviews. Responding to positive feedback shows you care, and responding to negative feedback also demonstrates you are committed to your customers’ enjoyment of your shop. Another great method is to showcase testimonials and reviews on your website and across your social media channels.
“In an era where customers have endless choices, the retailers who stand out are those who perfect every interaction”
Talking of social media, retailers often fall into the trap of using it as a sales channel rather than a relationship-building tool. Why not try telling your brand story, sharing your journey, and showing some faces behind the scenes? Make sure you engage and not simply broadcast. Reply to comments, answer questions, and start conversations.
I’ve covered the digital touchpoints, but in-store needs to be just as exceptional. The first thing to say on this is simple, but I see so many retailers
getting this wrong: extend a warm welcome. Yes, train yourself and every member of your team to greet every customer in a friendly and approachable way.
Giving some thought to your multi-sensory experience is another must. Lighting, music, temperature, and scent all play an important role in making a customer feel uplifted.
Customer service is also important at every junction… assisting with questions, at till side and exit. They all count! Even the best retailers face complaints; it’s how you handle them that matters.
In an era where customers have endless choices, the retailers who stand out are those who perfect every interaction. A seamless website, strong online reputation, engaging social presence, outstanding in-store service, and impeccable customer support all work together to create a brand that people love.
Elevate every touchpoint, and you won’t just attract customers – you’ll keep them coming back for years to come.
Bryony Taylor-Edwards is co-founder of Think BIG – a community dedicated to empowering purpose-led founders to build their business confidence, master a growth mindset, and have lasting impact.
Email: bryony@thinkbigleadership.com Visit: www.thinkbighuddles.co.uk
The Art File team is thrilled to expand their tote bag collection for 2025, including two new designs to this bestselling collection. Fabric tote bags make great impulse buys for shoppers, and are made to last, meaning they’ll be used time and time again. Browse between 11 tote bag designs, and choose matching gifts, stationery and cards for a great display in store.
The Art File sales@theartfile.com | www.theartfiletrade.com
Museums & Galleries reports a very successful reception for the three licences launched in the past 12 months: Mary Katrantzou with cards and giftwrap; Angela Harding with gift packaging, and Emma Frances Grant with cards. Building on customer feedback, M&G has selected the most popular designs for release as gift products.
Leading the launch are three stunning organic cotton tote bags. M&G’s consistently excellent colour printing on fabrics really makes these bags stand out, with Mary Katrantzou’s Butterflies in particular exceptionally vibrant and set o to perfection with contrasting orange straps. Her Mirror Marble design, another hit from her card launch, makes for another superb tote.
The third is Angela Harding’s Seabirds and Sea design: one of M&G’s biggest giftwrap sellers this year and translated beautifully here to cotton. This design also appears on a new cushion, insulated bottle and mug, gift bags, roll wrap, and a magnetic notepad. Mary Katrantzou’s Mirror Marble becomes an insulated bottle and her Butterflies an insulated mug.
Museums & Galleries
01373 462165
sales@mgml.co.uk | www.museumsgalleries.co.uk
Add to your total basket spend with these easy ideas for quick impulse-buy gifts to make your store a one-stop-shop for card and gift…
Miss Milly’s range of keyrings and magnetic brooches are the ideal additions beside your till. Combining practicality, charm, and a ordability, these accessories make for perfect keepsakes.
The keyrings are crafted with colourful enamel detailing, and the designs include a wide range of animals and birds, from toucans and hedgehogs to cows and dogs. These eye-catching pieces double as bag charms.
Equally popular are the magnetic brooches, which o er a contemporary twist on a classic accessory. Featuring nature-inspired designs and adorable animal motifs, these brooches are a versatile option for decorating scarves, hats, and bags without damaging fabric. The pin-free design also makes them a thoughtful choice for those with dexterity challenges.
Miss Milly 01905 622509
hello@missmilly.co.uk www.missmilly.co.uk
These pretty stud-style earrings are plated with real silver, mounted on a captioned backing card complete with a little message for the recipient, and then ‘captured’ in an attractive glass dome and sealed with a cork. Captions include Mum, Friends, A little hug just for you, to make you smile when you feel blue…, Robins appear when loved ones are near…, and many more.
They are supplied with an attractive acrylic counter display stand, which is perfect for the till point as it’s compact and maximises that allimportant space while ensuring you don’t miss out on those vital impulse sales.
Joe Davies 0161 975 6300 | sales@joedavies.co.uk | www.joedavies.co.uk
Many greeting card retailers are dog-friendly – and even have their own shop dogs in residence – so this Yellow Knitted Dog Bow Tie from Wool & Whiskers is a perfect addition. Crafted with care in Wool & Whiskers’ Amsterdam garden studio, each bow tie is knit to order using sustainable, high-quality yarns. Available in three sizes, from tiny pups to large breeds, these bow ties ensure every dog can look their best. Plus the yarns are deadstock from renowned fashion houses, adding an exclusive touch.
Wool & Whiskers
0031683 143998 | info@woolandwhiskers.nl www.woolandwhiskers.nl
Tim Reynolds and Charlie Wheatley at London’s Medici Gallery celebrate their best-ever year
Since we last wrote about our shop (in the September/October issue of Greetings Today 2023), we’ve continued to do very well. In fact, 2024 was our best year ever! Despite there not being any coronation.
South Kensington has been a key destination for all-comers from abroad, and the tourists have beaten a path to our door, as well as the nearby national museums.
We are well-known for our window displays, and following on from our Peter Rabbit window in the summer, we dived into Halloween and then after that we launched our flying sledge (filled with Jellycat toys) for our snowy Christmas display.
This year we began with a wintry skiing theme thanks to the cards and retro prints from Lance of Clana/Visoni and the distinctive Pattern Book range of cards. Valentine’s Day saw us hanging a myriad of Eros cut-outs and to complement this we made a ‘Love’ tree of hearts in our back yard, which the customers were invited to view from our back window. Like our loo it’s a famous local attraction! Our bestselling Valentines cards came from the hand of Madame Treacle, as well as The Art File Valentine Book cards range.
At the Greeting Card Association Dragons Speed Dating event last year, Tim was fortunate enough as a Dragon to be introduced to the work of photographer Eliot Siegel. Following this, Tim commissioned Eliot to take a series of photographs of the icons of South Kensington. These included the V&A, the Natural History
and Science Museums, and of course, the Medici Gallery. He has produced a fantastic range of colourful cards.
We’ve been to two trade shows this year. The first being the nearby Top Drawer at Olympia. A new company we found was Anna Wright and its fun animal cards. We also placed a new order with Victoria Eggs, whch continues to create superb new designs. We did exceptionally well with her Coronation range in 2023.
Birmingham’s Spring Fair found us mostly in the gift halls rather than cards because we normally buy our cards from agents who come to us. We were looking for items that would complement our many card ranges. Brainbox Candy was great for a laugh, we especially loved its blue plaque cards. And DM Collection from Daniel Mackie had a fantastic range of illustrations.
We are looking forward to the fast-approaching Easter. Some of our loyal customers have already asked if Milo & Luna, our lop-eared bunnies will be returning this year to our Easter Window. We are already in talks with their representative, Amelia Wheatley, aged 14, for a suitable fee…
We have already placed orders for our calendars, diaries and Christmas cards. However, we understand from our landlords, Transport for London, that the plans for the development of South Kensington Tube Station are scheduled to begin in January 2026. This would mean the demolition of our much-loved building. But fingers crossed that we will be able to relocate to other premises, preferably in our area. So Medici Gallery will continue for another 90 years!
Greetings Today talks to retailers about what’s selling well, and how they will be affected by the Spring Budget. Want to take part? Email naomi@lemapublishing.co.uk
Norwich, Norfolk
Did you go to Spring Fair? If so how was it, did you find any surprise gems?
We did not attend this year’s Spring Fair unfortunately due to other commitments and also just getting a new puppy, so we were on Paw-ternity leave! Tommy is already a hit with the customers!
What’s selling well for you at the moment?
We’ve recently had our Spring/Summer range from Katie Loxton and all the nice bright spring colours are selling well.
How was Valentines for you? What sold well/not well. Will this affect how/what you order for next year?
Valentines was a great sell through; we even sold out of ‘Wife’ Valentines cards this year. We wish we had more Valentine/love gifts so will be on the lookout for more nice gifts.
How are you feeling about the Spring Budget?
It’s hard to know the exact effects of the Spring Budget and the financial impact, but it is concerning how to cover those increased costs on wages and rates etc. We need to keep prices competitive so you can’t necessarily just keep increasing the price of goods to cover it.
Directors, The Red Box of Harrogate (Starbeck Main Post Office) Starbeck,
Did you go to Spring Fair? If so how was it, did you find any surprise gems?
Working in the retail sector demands periodically discovering quality sellers. Retail fair events are the ideal venue for this purpose, as they provide an opportunity to discover a wide variety of new products and mingle with new people. Unfortunately, we were unable to attend the show owing to work obligations. However, we were able to secure admission to Harrogate Christmas & Gift, which provided us with the opportunity to introduce new suppliers to our shops.
What’s selling well for you at the moment?
By analysing our data throughout the year, our top seller is stationery items and cards. This includes all types of greeting cards, as well as cards crafted for specific occasions, such as Mother’s Day, Father’s Day, Spring Day, and Christmas.
We offer a diverse selection of cards that meet requirements of all age groups and personalities. Whether you are looking for formal or humorous, or are a timid or outspoken individual, you can find a card that suits your preferences and style.
How was Valentines for you? What sold well/not well. Will this affect how/what you order for next year?
We do arrange products for Valentine’s Day in our shop, as we do for any other occasion. Customers enjoy purchasing cards and small gifts for their loved ones.
How are you feeling about the Spring Budget?
We are living in a strange time. Every part of British society demands more money from the government. Add to that the demands placed upon our country and many others, by the invasion of Ukraine. Sadly, all this money can only come from cutbacks and taxes. The burden of taxation escalates costs. We are doing our best to cope with this situation by shopping around, monitoring stock levels, making hard decisions on staffing levels, power consumption and margins. However, through increased marketing and the quality of the products we offer, our sales remain very healthy. Having said all that, I do think that the government, local government and in particular, landlords, need to do more to support local, independent retailers before the traditional high street disappears.
Arundel Post O ce
Arundel, West Sussex
Did you go to Spring Fair? If so how was it, did you find any surprise gems?
It was good to visit Spring Fair this year and catch up with existing suppliers and meet new ones. It was good to see some new card companies showing for the first time, and there was a general feeling of optimism for the year ahead on the back of quite buoyant Christmas sales.
What’s selling well for you at the moment?
We have a really broad customer base and are known in the area for our quality and pricing. Our day-to-day ranges include Tracks, Ling Design and Abacus, which sell very well along with ranges from Portfolio and Heyyy Alljoy Design’s Message in a Bottle cards have been very successful and I seem to be reordering these very regularly.
How was Valentines for you? What sold well/not well. Will this a ect how/what you order for next year?
Valentines is never a great time for us (perhaps love is in short supply in Arundel!), even though we have a mixed range of cards for all tastes and budgets, so I’m always very careful with the quantities that I order and the suppliers that I choose.
How are you feeling about the Spring Budget?
The Budget is likely to impact many small businesses on the high street, especially the rises in minimum wage, national insurance and business rates. We try our best to limit the price increases across the retail business, but it’s impossible to absorb all the costs. In addition to this, the cost of postage is set to rise again on April 7 with a first class stamp rising to £1.70, which is bound to make customers think twice before sending cards, which could also impact consumer trends this Christmas. That said, giving great customer service is key to retaining customers and building a reputation in your area, and I applaud the great work that the GCA is doing to promote the sending of greeting cards throughout the year.
Company director Ace Cards Wetherby Wetherby, West Yorkshire
Did you go to Spring Fair? If so how was it, did you find any surprise gems?
Spring Fair was enjoyable as always. Many of our current suppliers were there. We also picked up a new supplier, Emma Ball, which o ers cards and gifts with sheep on, which is particularly relevant for our area.
What’s selling well for you at the moment?
We continue to consistently sell new ranges of cards. I like to get the new ranges in when they come out so that no week is ever the same in the shop.
Ling’s Beyond the Garden Wall range and Jonny Javelin’s Leeds No. 1 fan cards are particularly popular. IC&G’s Year you where born and Cherry Orchard’s Memory Lane cards also continue to sell well, and the designs this year are particularly strong. Words ‘n’ Wishes personalised cards and Noel Tatt Alina cards are always staples.
How was Valentines for you?
What sold well/not well. Will this a ect how/what you order for next year?
We had a strong Valentine’s Day season. The trend continues to be relative cards rather than open Valentines. Wife and Husband cards in particular. Second Nature Boxed Wife cards continue to be a hit as do UK Greetings’ designs.
How are you feeling about the Spring Budget?
While it is a tough time for retail, we continue to work closely with our suppliers to mitigate costs. We are always on the lookout for areas for growth within the industry, and continue to focus on the ranges we have and excellent customer service to maintain and grow our customer base.
‘A
Mary Durkin has run Serena Hart, in Harpenden, Herts, for almost 20 years, and knows just what it takes to appeal to her cash-rich, time-poor customers
Serena Hart is a small independent gift and lifestyle shop located on the High Street in the leafy commuter town of Harpenden in Hertfordshire.
Owned and operated by local businesswoman Mary Durkin, Serena Hart was established in 2006 when Mary relocated her shop from London’s Canary Wharf to Harpenden, where she and her family lived. Mary employs a small retail team and oversees the day-to-day operation of Serena Hart.
She says: “We’ve been in business here for almost 20 years, which I think is quite unusual for small independent retailers in today’s trading environment. We have a reputation for great customer service, quality, well-priced products and our quirky range of unique gifts and cards make us a destination shopping experience for many of our returning customers.
While there’s no denying that online shopping, government red tape and local bureaucracy create a much more challenging retail environment than 20 years ago, it can still be a great environment for an independent retailer. Our customer base is very wide ranging, generally affluent, and often cash-rich, but time-poor.
To compete effectively we offer products not necessarily widely available in major or online retailers, along with knowledgeable staff and a high level of customer service, which includes free local delivery. I personally source all the ranges we stock and so the shop is, in effect, a reflection of me. And I think that’s one of the strengths in providing an independent retail offering. We get to know our customers so we can also anticipate what they’ll respond well to. Our customers know they will be able to find a special gift and just the right card for their loved ones.
I visit the major industry trade shows to source new products, and I have long, established relationships with many of my suppliers, but I’m
always on the lookout for new and interesting products and suppliers, especially local ones, as it’s important to constantly evolve and keep an interesting, fresh shopping experience.
As my background was in the greeting card sector, I have always had a passion for paper products and that hasn’t changed, so I’m always looking for new exciting card ranges. Quirky, original, beautiful or humorous, I know what I like and have an instinct
‘’Quirky, original, beautiful or humorous, I know what I like and have an instinct for what will appeal to my customers’
for what will appeal to my customers. Since my Canary Wharf days, one of my favourites has always been Roger La Borde, and its Pop and Slot Advent Calendars have proved to be very popular with our customers. Other favourites are two handmade ranges from Pearl & Black; Angela, who produces elegant, chic cards using stitching, ribbons and beads with Liberty fabric, and then Beverley, who produces cards featuring adorable animals and characters from paper fabric and mounted on hand-torn card.
Other current favourites are the bold blooms we get from Sarah Kelleher, Anna Wright with her quirky funny bird characters, Laura Stoddart for her beautiful, refined flower cards and we are also so proud to stock a Harpenden publisher, Heather Trefusis, whose cards have sold well for us. We have humorous ranges from Poet & Painter and Not At All Jack, both of which are becoming firm favourites with our customers.
With increases in electronic communications coupled with ever-increasing postage charges,
sending greeting cards isn’t as common as it once was, so we have scaled down our Christmas card offering, and stock fewer packs but continue to offer a good selection of single cards.
On the back of my passion for paper products, we have re-purposed a stock room and created a mini Gallery where we stock prints, from the likes of Laura Stoddart, Anna Wright, Not At All Jack and Fancey by Nature.
We are planning to develop our little gallery further and offer a bespoke framing and installation service, but that is a little further down the line because currently, retailers in Harpenden are opposing our District Council’s controversial plan to end free parking throughout the town. Along with my fellow retailers, we believe this will kill our lovely High Street and completely change the nature of the town, so until we know the outcome, future plans are on hold.’’
Easter is a pivotal season for the greeting and gift industry but it offers opportunities beyond traditional chocolate treats, as Anna Berry, director and co-founder of Retail100 Consulting, explains
In the first half of the year, Easter is a key trading moment for retail. While Valentine’s Day and Mother’s Day provide useful seasonal boosts in sales, Easter offers a deeper and broader opportunity.
One challenge for brands and retailers is that Easter moves every year, making it difficult to annualise last year’s sales. If Easter falls late, the good weather can distract customers as they go away on holiday, both in the UK and abroad.
Conversely, if it falls too early, dreary weather can drive customers into shops or off to sunnier destinations. Retailers are often eager to use weather as an excuse for challenging trading conditions.
This year, Easter is particularly late, running from Good Friday on April 18 to Easter Monday on April 21. This timing presents an excellent opportunity for a strong buildup following Mother’s Day on March 30.
As traders, we are always competing for airtime in the gifting sector, aiming to secure prominent online and shop floor focus. A good gap between Mother’s Day and Easter is a great chance for enhanced visibility.
Easter also presents opportunities beyond traditional chocolate gifts, as gathering with friends and family can encourage spending on hosting and home goods. Several home accessories brands have expanded their offerings to include decorations for the Easter season.
Easter wreaths and Easter trees have become increasingly popular as ways to celebrate spring. By incorporating seasonal colours, these items can have a longer shelf life beyond just the cultural holiday.
Talking Tables has maximised Easter opportunities with its focus on hosting and setting the Easter table for brunch, lunch or dinner. Acknowledging that this
is a key time that brings people together, the company has a range of colourful table accessories and decorations to dress the festive occasion from Easter lights and garlands that can be reused, to table napkins, fun card-making kits, and paint your egg kits for the kids.
Mugs are always a great gift for those adults who are trying not to eat too much chocolate, and soft toys sell strongly for kids.
Easter cards are starting to appear in the shops now and children are key here too. There is an increase in Easter money wallets (cards designed to hold cash or gift cards/vouchers, suitable for sending monetary presents to family and friends for Easter) and greeting cards that contain a chocolate treat inside.
Overall, Easter trading will of course be driven by Easter eggs – not just for youngsters – and the ability to drive accessories and hosting in other gifting categories. Soft toys, mugs, and giftable chocolate will provide an opportunity for brands.
The desire to dress the home for guests has increased the average spend too, with customers buying fewer single-use table accessories and decorations.
Easter is a key footfall driver into shops – particularly when the kids are off school – and this sparks up impulse buys across the key gifting and stationery departments. Retailers can also focus on providing fun entertainment for kids and adults alike with card making, wreath making and crafting workshop sessions.
This is a major trading period for brands and retailers to maximise sales on other nonseasonal merchandise. So it’s essential that your bestsellers, newness and stocks are in great shape for this first half peak.
Anna Berry is a director and co-founder of Retail100 Consulting, which is a consultancy firm with 100 years of retail experience that helps retailers and brands grow.
With more than 30 years of retail experience – both on the shop floor and in the head office – Anna was head of buying for gifts, cook and dine at John Lewis, with a team of 60-plus and sales of close to £400 million. She has also covered many other buying categories in menswear, sport, fashion and beauty.
A driven leader, Anna is strategically agile and known for her passion for people and product, with trust and mentoring at the heart of her leadership style.
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