Check out Gifts Today’s annual Home Fragrance Supplement now! This comprehensive guide to one of the industry’s most innovative and fast-growing categories is crammed with news, views, and hot products
IN OUR INTERVIEWS SECTION: The Future of Smell founder Olivia Jezler shares insights into how the home fragrance category is performing and predicts what scents will be big news this year; and Sara Allbright, the former John Lewis home fragrance buyer - and now founder and director of Retail100 Consulting - gives her views on how retailers can maximise their customers’ home fragrance experience in-store.
IN OUR HOME FRAGRANCE FORUM: A selection of independent gift retailers from across the UK reveal what home fragrance products they stock and what’s selling well for them, and top executives from leading suppliers talk trading patterns and trends, from eco concerns to vessel designs.