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PEOPLE, PLACES, PROGRAMMES Millennials have overtaken Baby Boomers as the main consumers of self-improvement, while the pandemic has shaken everything up and created a yearning for wellbeing. Mia Mackman advises on how to respond to the challenges of the new normal…

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Values, life goals and consciousness are evolving


e are living in a time of great unknowns centered around people, purpose and progress. Significant shifts on the world stage amid the pandemic continue to drive a widespread yearning for personal development, wellbeing and transformation. These highlight a range of powerful impacts related to social and global change and reframes investment tactics to secure proposition growth and returns. Recent years have heightened investment scrutiny and accelerated increasing market diversity and development. Meanwhile, pandemic circumstances have indicated regional market value and simultaneously questioned globalhospitality and travel futures.

Flexibility and demand Lifestyles are evolving quickly led by multiple new social, political and professional changes. This has created a 124 spa business HANDBOOK 2021 – 2022

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