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Suppliers tell Sports Management about their latest product, design and technology launches
■ The new kit will be more sustainable and will be made from a blend of bamboo, charcoal and polyester
Warwickshire CCC and PlayerLayer partnership shows how sport can drive change, says Roderick Bradley
W
arwickshire County Cricket
in sport, the new material
Club has announced a
and its capabilities was
and marketing director
new three-year official
first showcased last year
at PlayerLater said: "The
kit supplier partnership with
with PlayerLayer's partner-
Warwickshire CCC Bamboo
PlayerLayer, which will see
ship with League Two Forest
project is extremely important
the development of a more
Green Rovers Football Club,
to us. We believe that sport
sustainable kit, made with
which is recognised by both
can drive change and this is a
materials derived from bamboo.
FIFA and UEFA as the world's
perfect example. Warwickshire
greenest football club.
CCC has a global reach and will
Billed as a first for professional cricket, the ■ Roderick Bradley, PlayerLayer
READ MORE http://lei.sr/7o8O5 ONLINE
"We have talked about our
show how cricket can send a
material in the shirts and
ambitions to be the most
sweaters worn by Warwickshire
sustainable cricket club and
in the Royal London Cup and
venue in the country and work-
kit with new sponsors is
by Birmingham Bears in the
ing with PlayerLayer to create
set to be unveiled later this
Vitality Blast will be made
our new bamboo kits takes
year, closer to the 2020
from a blend of bamboo,
us a step closer to this goal,"
season, if it goes ahead.
charcoal and polyester.
said Ben Seifas, commercial
Designed to significantly reduce the use of plastic
APRIL 2020 © CYBERTREK 2020
Roderick Bradley, co-founder
partnerships manager at Warwickshire CCC.
message far beyond sport.” The design for the full
SPORT-KIT KEYWORD PLAYERLAYER
www.sportsmanagement.co.uk
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