PE R SO N A L TR A I N I N G
We’ve really benefited from having one clear, hassle-free model run by an outside organisation. “Your PT also places a focus on training and development, so we’re able to operate safely in the knowledge that the PTs working within our sites are wellinformed and can offer our members an excellent service.”
DUAL APPROACH
GLL receives an income share from Your PT revenues Meanwhile, for operators like GLL, it’s a zero-cost business solution that provides them with on-demand, competent, qualified PTs without any associated HR burden – last year, 89 per cent of those members questioned as part of GLL’s annual customer feedback survey rated the professionalism of PTs as ‘excellent’. In addition, GLL receives an income share of the Your PT revenue generated throughout its sites, creating a guaranteed secondary income stream. GLL currently has 230 PTs across 108 leisure centres and gyms. One centre that’s really seeing success under the Your PT model is Swiss Cottage Leisure Centre in Camden, north London. A team of 15 experienced PTs see on average over 450 clients each month, which through the income share model provides GLL with additional revenues of £70k per annum just from this one leisure centre. Marco Coppola, group health & fitness manager at GLL, Marco Coppola, comments: “Before working group health with Your PT, we didn’t have and fitness one standard PT delivery manager, GLL model across all our sites.
Leisure management organisation Everyone Active adopts a combined approach, recruiting both employed and self-employed PTs across the majority of its sites. Employed Level 3 fitness ‘motivators’ supplement core gym floor hours by delivering personal training sessions outside of their set working hours – for which they receive 50 per cent of the net revenue along with their monthly salary, giving them additional income. Meanwhile, freelance PTs also operate out of Everyone Active centres, paying a monthly licence fee to the business – between £250 and £600 depending on the centre’s location. Over time, many of Everyone’s Active’s employed fitness motivators drop their core hours and become freelance personal trainers, with Everyone Active taking them on in this capacity. There are obvious benefits for the individual, who Mark Talley, enjoys the stability of fullgroup fitness time employment – and the development associated salary – while they manager, build up a client base. But Everyone Active Everyone Active benefits too, retaining good team members – something that’s key to member satisfaction and retention. Mark Talley, Everyone Active’s group fitness development manager, states: “Although a combined PT delivery model may seem confusing, the benefits we experience make this approach the best fit for us. We focus on quality and, by doing so, we attract high quality PTs – and year-on-year their revenue continues to be one of our strongest growth areas.” ●
Everyone Active has employed and self-employed PTs
©Cybertrek 2016 healthclubmanagement.co.uk August 2016
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