HCM Issue 4 2021

Page 78

S O F T WA R E

Tech Enabled PHOTO: SPARTAN’S BOXING CLUB

We’re aiming to remove the typical barriers you’d see in a boxing gym Russ Harrison Spartan’s Boxing Club Spartan’s Boxing Club is a communityfocused boxing franchise currently based in Singapore. My business partner Naz Musa and I are building an inclusive boxing empire with multi-location insights and user-friendly features from Glofox. Being able to access everything you need from a phone – anywhere – is crucial when you’re running a franchise. It’s about having everything you need easily accessible and in one place. With the functionality from the system to support our business’s marketing strategy, Spartan’s bookings increased by 80 per cent between July and September 2020. The approach combines digital spend with a

Operator: Spartan’s Boxing Club Developer: Glofox Where: Singapore ● www.glofox.com

transactional sales cycle: a lead will see a paid ad and click through to book their free trial. Through the dashboard, the moment a new member walks into the gym, the coach knows who they are and can provide a welcoming, personalised service right from the start. This supports the club’s focus on inclusivity – we’re aiming to remove the typical barriers you’d see in a boxing gym and make it really inclusive and community-based. Automating this process has helped us to convert leads into full-time members. We’ve automated the system from the point someone signs up, encouraging them to get into the gym for the trial. Then if they don’t sign up after a trial class, they’re automatically prompted to view our membership options.

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As we adapt to a new way of living, software developers have been supporting the fitness sector with new systems and strategies. We asked operators and developers to share successes