HCM people
The right software solution enables the extension of brand reach beyond the physical walls of a facility
photo: fisikal
Emma Excell
photo: Fisikal
Fisikal
Offering digital services helps clubs to better justify their member fees 86
Issue 10 2021 ©Cybertrek 2021
Digital solutions have become the main differentiator in the market. Operators now need to successfully integrate a digital offer and deliver an out-of-club experience on a par with an in-club experience. Access to branded, community-focused fitness content anytime, anywhere is the new baseline in consumer expectation and as operators have started to generate revenue again, an ability to instantly access operational and financial performance data has been critical to business recovery. The right software solution enables the extension of brand reach beyond the physical walls of a facility to keep members connected directly to a brand’s support, culture, services and community at just the touch of a button. This extended, wraparound provision helps operators justify membership fees despite physical access restrictions, maintaining a valuable income stream. Meanwhile, the wider introduction of digital functionalities such as live streaming, virtual PT sessions, online marketplaces, personalised messaging via a dedicated in-app channel, all ensure members stay connected, unrestricted by location and are an absolute musthave for any gym, studio or operator.
