Organic
BEAUTY Writer Lauren Valencia @poshsquatter Photographer Hudson Taylor @hudsonhawaii Creative Director Serena Taylor @serenahawaii
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If you’re thinking of going green in the makeup department, you now have more choices with better packaging and more advanced formulas than ever before.
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hile organic food can be a polarizing topic, organic beauty has rather gracefully taken center stage on the cosmetics and skin care scene. Nobody is complaining about having more options when it comes to lipstick, moisturizers, and foundation, especially when those choices are safer for our bodies and easier on the environment. Since trends tend to be cyclical, perhaps the era of Botox and chemical peels has spurred the current wave of natural, plant-derived, nontoxic brands and options. A celeb-endorsed cause, organic beauty has found favor among a variety of consumers who want dependable products with positive results. If you’re thinking of going green in the makeup department, you now have more choices with better packaging and more advanced formulas than ever before. Organic skin care and cosmetics can be defined in many ways: natural, non-toxic, chemical-free or 100% USDA certified organic. While definitions may vary among brands, retailers and regions, one thing is certain – chemicals, synthetics, parabens and additives are typically not invited to the party. Organics are notable for what they don’t contain, and their labels are refreshingly clear of those 30-letter words found in more traditional beauty products. The goal of eliminating all these non-essentials is to reduce the risk of skin irritation, while increasing the positive results by delivering a more concentrated product. Businesses may be driven by the moral imperative of safety and health for families, as much as by the desire to produce the strongest competition. For most consumers, what ultimately influences spending is the belief that a product really works. Bonus points if the brand also uses sustainable
ingredients, environmentally-friendly packaging, fair trade practices and cruelty-free testing. Initially, eco-conscious celebrity moms helped get the word out about organic beauty. Indeed, some have even made a career out of it, or at least a career boost. Having your own natural beauty line in 2016 is like having a signature fragrance in the early aughts. Many celeb moms cite motherhood as the catalyst for choosing non-toxic health and beauty products. Natalie Portman started touting organic beauty back in 2011 as a vegetarian and new mom committed to creating the healthiest environment for her child. Taking green from granola to glam, Kourtney Kardashian appeared on the cover of Natural Health magazine in 2014, calling out her favorite organic creams and skin care lines. She proudly spearheaded the “no-no list” for Kardashian Beauty, prohibiting things like sulfates and parabens from the makeup line. Most recently, Jessica Alba made headlines on Forbes and beyond as Founder and CEO of The Honest Company, a lifestyle brand which includes Honest Beauty and has estimated worth of a billion dollars. With so many reasons to go green, the beauty industry has responded to consumer demands with skin care goods and cosmetics at every price point. If you need an all-natural lip stain while buying light bulbs at the drugstore, odds are you can have your pick. If you’re looking to splurge on a fancy organic moisturizer at an indie boutique, your only problem will likely be narrowing down your choices. Here we’ve selected a few of the greats in lip color, moisturizer and foundation.
Model Olivia Brower @oliviabrower_ Model Agency No Ties Model Management @notiesmgmt Hair & Makeup Artist Tammy Yi @tammyyi 6 2 | L E FA I R MAG AZI NE
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