CXO DX Aug 2025

SUSTAINABILITY AND INDUSTRIAL AI SHAPING THE ROAD AHEAD

In recent years, sustainability has moved from being a peripheral discussion to becoming central to boardroom agendas. Enterprises are beginning to see ESG goals not just as compliance obligations but as long-term business priorities. At the same time, digital transformation is no longer only about efficiency or competitiveness. It is also about how technology can help deliver measurable environmental and social impact.

Across industries, IT is emerging as the key enabler. By using cloud, AI, and automation, organisations are moving toward more sustainable practices. Shifting workloads to renewable-powered cloud data centres, adopting paperless workflows, or enabling hybrid work models are all steps that help reduce carbon footprint. Equally important is the ability to collect and analyse data in real time so that enterprises can monitor their ESG metrics, track energy usage, and identify areas where waste or inefficiency can be reduced.

In parallel, we are seeing industrial AI redefine how asset-heavy sectors operate. Companies like IFS are embedding AI deeply into platforms such as IFS Cloud, with over 200 capabilities already available to predict failures, improve uptime, and optimise resource use. Its acquisitions like TheLoops bring agentic AI into the mix and Copperleaf extends this into the planning stage, helping enterprises prioritise investments and align capital expenditure with sustainability and operational goals.

Sustainability and industrial AI are in short helping drive a new transformation roadmap where smarter decisions, cleaner operations, and measurable results will set future leaders apart. The next few years will be decisive, and organisations that act now will not just meet ESG requirements but also strengthen their resilience and competitiveness.

R. Narayan Editor in Chief, CXO DX

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Co-Founder & Editor in Chief narayan@leapmediallc.com Mob: +971-55-7802403

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14 » DRIVING TRANSFORMATION THROUGH INDUSTRIAL AI

The conversation around sustainability has shifted from boardroom rhetoric to an operational imperative.

Saif Alrefai, Solutions Engineering Manager at OPSWAT, on making the shared responsibility model work in SaaS.

Sakkeer Hussain, Sales and Marketing Director at D-Link MEA shares insights into market trends, challenges, and the company’s roadmap for innovation and growth.

Jesper Olavi, Global Product Manager at Axis Communications, notes that the demand for explosion-protected surveillance has led to a dedicated portfolio of devices.

Nilesh Jadhav, CEO and Co-Founder of Amiseq, discusses how Z-Deploy simplifies the implementation journey for cybersecurity solutions in this interview

Mohannad Abuissa, Director of Solutions Engineering and CTO for Cisco, MEA discusses how AI-driven networks are powering innovation, resilience, and economic growth

Healthcare organizations delaying IT modernization over compliance and complexity concerns risk exposing critical vulnerabilities, says Ram Narayanan, Country Manager at Check Point Software Technologies, Middle East.

Mohit Bector, Commercial Head – UAE & GCC, ASUS Business, says the rise of AI in the workplace and remote work is driving demand for hardware that can process AI tasks on-device.

Jose Petisco, VP of EEMI Strategic Markets at NetApp, explores how Dubai is setting a benchmark for responsible, scalable AI adoption powered by intelligent data infrastructure.

CLOUDERA AND ARAMCO TO COLLABORATE ON AI-DRIVEN DIGITAL INNOVATION IN SAUDI ARABIA

Collaboration aims to enhance data-driven innovation, upskill Saudi talent, and advance AI and data research.

Cloudera, a leading hybrid platform for data, analytics, and AI, and Aramco, one of the world’s leading integrated energy and chemicals companies, have agreed on a Memorandum of Understanding (MoU). The MoU outlines plans for joint efforts to leverage Cloudera’s platform and Aramco’s industry expertise to build AI-powered solutions and applications that support the growth of the digital oil and gas sector in Saudi Arabia.

Amid the rapid evolution of technology,

this proposed collaboration aims to see both parties work together to further localize cutting-edge technologies, create new opportunities, and drive sustainable growth in the country.

The parties plan to develop and upskill Saudi local talent in programs tailored to Saudi Arabia’s workforce needs, with a focus on upskilling Saudi talent in data engineering, data science, and analytics. Ahmad Issa, Regional Vice President of the Middle East for Cloudera, said: “In

seeking to collaborate with Aramco, our goal is to empower local professionals with the tools and knowledge they need to thrive in a data-driven economy. By investing in human capital, we’re supporting individual careers while contributing to the broader ecosystem of innovation and growth in Saudi Arabia.”

Cloudera and Aramco plan to jointly develop and implement data-driven solutions that leverage Cloudera's platform to further enhance Aramco's operational efficiency and competitiveness. By combining their expertise, the two companies aim to work together to unlock new insights and drive business value through advanced data management, security, and analytics capabilities.

Under the MoU, the parties have agreed to explore collaborative research and development initiatives. Cloudera and Aramco also plan to explore emerging trends and technologies in big data, AI, and data science. By pooling resources and expertise, the parties are aiming to fuel innovation that drives AI-powered solutions and applications that support the growth of the digital oil and gas sector in Saudi Arabia.

NUTANIX STUDY FINDS FINANCIAL SERVICES FAST-TRACKING GENAI ADOPTION

Most financial services leaders believe GenAI solutions help improve levels of productivity, automation, and efficiency. Real value lies beyond chatbots and content tools.

Nutanix, a leader in hybrid multicloud computing, announced the findings of its seventh annual global Financial Services Enterprise Cloud Index (ECI) survey and research report, which measures enterprise progress with cloud adoption in the industry. The research showed that nearly all the financial services organizations surveyed are currently leveraging GenAI applications or workloads today, with a focus on real-life applications gravitating towards customer support and content development.

Despite widespread GenAI adoption, financial services organizations are struggling to keep pace. Most cite a skills gap needed to manage GenAI with existing infrastructure. Moreover, 97% of respondents admit they could do more to secure their GenAI models and applications.

“Financial services organizations are turning to containers and hybrid cloud not just as technology upgrades, but as strategic enablers of customer value,” said Lee Caswell, SVP of Product and Solutions Marketing at Nutanix. “This year’s ECI report highlights how these technologies are delivering measurable ROI by powering GenAI applications that enhance fraud detection, strengthen cybersecurity, and elevate customer engagement. For financial institutions, containers and hybrid cloud have become essential tools to drive innovation, agility, and trust in a rapidly evolving digital landscape.

“But AI and how organizations want to use it is also changing very rapidly. While GenAI remains a part of their activities, beyond the findings in the report, our customers are telling us they have moved to

SVP of Product and Solutions Marketing. Nutanix

adopt agentic AI and are looking to harness its potential across their organizations and in how they interact with their customers.” The report surveyed financial services leaders on GenAI adoption, Kubernetes, and container use, and where they’re running mission-critical applications today— and where they plan to run them next.

Lee Caswell

OPSWAT OPENS DOORS TO OPX LAB IN DUBAI

One-of-a-kind cyber lab offers live simulations of attacks on critical infrastructure sectors such as energy, banking and defense

OPSWAT, a global leader in critical infrastructure protection, has officially opened the doors to its OPX Lab in Dubai. This state-of-the-art Critical Infrastructure Protection (CIP) lab is the only facility of its kind in the region that delivers high-fidelity simulations of real-world cyber threats and provides a testing ground for developing and deploying robust, sector-specific defenses.

Designed as an immersive and interactive space, the OPX Lab offers existing and prospective customers a rare opportunity to experience real-time cyberattack simulations tailored to their unique environments. “This isn’t just a demo, it’s a proving ground,” said Saif AlRefai, Solutions Engineering Manager at OPSWAT. “The OPX Lab brings to life the kinds of cyber threats our customers face every day. It allows them to test how our technologies detect, prevent and respond to those threats in a fully controlled, hands-on environment. That level of experience translates into faster, more informed security decisions and a higher level of operational

resilience.”

More than just a showcase, OPX Lab replicates sector-specific scenarios with a focus on banking, energy, and defense — sectors that are not only vital to the Middle East’s economy but are also frequent targets of sophisticated cyber threats.

Demonstrating the company’s deep industry expertise, one of the sector-specific showcases is OPSWAT’s Nuclear Plant Model Reactor. The display is more than conceptual, integrating OPSWAT’s IT/OT cybersecurity platform in a practical demonstration of how sensitive environments like nuclear power stations can be protected from sophisticated cyberattacks. “It’s this kind of realism that allows clients to move beyond theory and gain meaningful insights into their actual

security readiness,” explained AlRefai.

Importantly, OPSWAT is also extending access to its OPX Lab to its channel partners. This positions the facility not just as a customer experience centre, but as a strategic enablement platform. At the heart of the OPX Lab is OPSWAT’s MetaDefender platform, a comprehensive threat prevention solution that safeguards networks by securing files at every entry point.

MANAGEENGINE APPOINTS SUJOY BANERJEE AS REGIONAL BUSINESS DIRECTOR FOR THE UAE

Banerjee will spearhead business initiatives in the region with his market-specific knowledge

ManageEngine, a division of Zoho Corporation and a leading provider of enterprise IT management solutions,has announced Sujoy Banerjee as its regional business director for the UAE. In his role, Banerjee will oversee the company's local channel sales and business development initiatives, with specific emphasis on catering to the end-to-end IT management requirements of enterprises in the country.

Banerjee's appointment reinforces ManageEngine's continued commitment to the region's technological development. It also coincides with the company's strategic move to accelerate expansion in the UAE to strengthen customer and partner engagement. Due to the region's significant shift to cloud services, ManageEngine's cloud products saw 50% growth in fiscal year 2024.

Banerjee brings with him over two decades of experience in the IT industry, with almost all of it focused on leading

sales and business development at ManageEngine. He has held multiple leadership roles throughout his tenure at the company, including associate director for sales and channel business.

His key priorities will include empowering partners with resources and training to optimise the channel-based business model and expanding the sales team and investing in local talent to support longterm business objectives. He will also be responsible for driving further innovation and delivering solutions that address the unique challenges and opportunities of this dynamic market and prioritising customer needs with tailored solutions and support.

"I'm honoured to step into this role and excited to collaborate with our exceptional teams and valued partners across the UAE. The UAE is a hub of digital transformation, and together we will accelerate ManageEngine's journey toward shaping

Sujoy Banerjee

Regional Business Director UAE, ManageEngine

the future of enterprise IT. Our strong foundation empowers us to push boundaries and achieve new milestones. Every challenge we face is an opportunity to redefine what's next for our customers and the industry at large," said Banerjee.

CHECK POINT SOFTWARE LAUNCHES

OPEN, VENDOR-NEUTRAL MDR SERVICES

New Check Point MDR 360° and MXDR 360° offerings deliver 24/7 managed continuous threat monitoring protection across endpoints, cloud and network environments

Check Point Software Technologies Ltd., a pioneer and global leader of cyber security solutions, today announced the launch of Check Point MDR 360° and MXDR 360°, a new suite of managed detection and response (MDR) service packages. These offerings simplify security operations, reduce response time, and enhance visibility across endpoint, identity, cloud, and network environments.

Part of the Infinity Global Services portfolio, Check Point MDR 360° and MXDR 360° reflect the company’s commitment to delivering open garden, vendor-neutral cyber security services tailored to the needs of modern enterprises. As organizations face rising threats, compliance pressures, and a shortage of skilled talent, the services provide 24/7 protection and expert-led incident response through a fully managed SOC. With built-in identity protection, deep integrations, and enterprise-grade data capabilities, they help secure infrastructure and

JOYALUKKAS

close critical security gaps across complex environments.

“With security teams under pressure, Check Point MDR 360° and MXDR 360° are designed to reduce operational burden with real-time, outcome-driven detection and response that is both flexible and vendor-agnostic,” said Eitan Lugassi, VP Infinity Global Services at Check Point Software Technologies. “Check Point is unique in terms of our seamless integration of AI, threat intelligence, and identity protection, enabling faster, high-confidence decisions and stronger response actions by our 24/7 SOC and expert IT teams providing proactive services and crisis containment expertise when it matters most. With identity-focused threat detection and an open integration model, we’re helping organizations cut through complexity and scale protection across hybrid infrastructures.”

As attackers increasingly target users, iden-

PARTNERS

Eitan

Lugassi

VP Infinity Global Services, Check Point Software Technologies

tity protection has become essential. Check Point delivers full visibility, real-time monitoring, and misconfiguration detection across Microsoft AD, Entra ID, Okta, and other SSO platforms. This enables early detection of credential abuse, lateral movement, and privilege escalation.

The new services are designed for interoperability, supporting a broad range of third-party tools across cloud, endpoint, identity, and SaaS environments.

WITH ZOHO TO UNIFY SALES OPERATIONS & REDEFINE CX

First phase of deployment included 100 stores in India and 27 in the UAE

Joyalukkas, one of the world’s largest jewellery retailers with over 175 showrooms across 11 countries, has partnered with Zoho to drive a large-scale digital transformation of its global retail operations. In the first phase, the company implemented Zoho’s Customer Experience Platform across more than 100 stores in India and 27 stores in UAE, unifying sales and service functions, centralising customer data and enhancing operational agility. The platform is also deployed across Joyalukkas’ 10 international markets, including the United Kingdom, United States, Singapore, and Malaysia.

Powered by contextual intelligence, the platform enables personalised, real-time engagement and establishes a scalable foundation for customer experience innovation across global markets.

With an expansive omnichannel footprint, Joyalukkas recognised the opportunity to enhance its customer experience by bring-

ing greater cohesion, intelligence and agility to its operations. To elevate visibility, streamline processes and enable seamless engagement across touchpoints, Joyalukkas sought more than a traditional CRM. The goal was clear - a unified, adaptable, and insight-driven platform that could support its ambitious, customer-centric vision at scale.

Led by Zoho’s Enterprise Business Solutions (EBS) team, the transformation followed a phased, consulting-led implementation model tailored to Joyalukkas' global operations.

“We needed a platform that could unify data, adapt to local nuances, and scale globally. Zoho’s Customer Experience Platform gives us that foundation. It enables our teams to engage with customers not just based on transactions, but with a deep understanding of their preferences, behaviours and context,” said John Paul Alukkas, Managing Director, Joyalukkas.

Hyther Nizam

President MEA, Zoho Corp

"Luxury retail operates at the intersection of emotion, prestige, and quality. For a cherished brand like Joyalukkas, delivering that signature experience consistently across global markets is key” said Hyther Nizam, President of Zoho MEA. “This requires technology that is intelligent and intuitive, integrates seamlessly, scales efficiently, and adapts to local needs. Our Customer Experience Platform is built to support these requirements, providing a unified view of the customer and enabling contextual engagement.”

DXC LAUNCHES AI-POWERED SAAS SOLUTION FOR INSURANCE SECTOR

Assure Illustrations to Deliver AI-Powered Life Insurance Projections

DXC Technology, a leading Fortune 500 global technology services provider, has announced the launch of DXC Assure Illustrations, a next-generation, AI-powered SaaS solution that transforms how life insurers generate and deliver policy illustrations. Now globally available, Assure Illustrations brings a smarter, faster, and more engaging experience to life insurance projections, modernizing a critical part of the customer journey.

Insurers today face growing pressure to deliver personalized, compliant policy illustrations while reducing operational costs and unlocking value from legacy infrastructure. DXC Assure Illustrations empowers insurers to meet these demands head-on, delivering fast, accurate, and customized projections across advisor, contact center, and digital self-service channels. By eliminating fragmented tools and improving accessibility, the solution enhances both agent productivity and customer satisfaction.

“At DXC, we’re focused on modernizing insurance operations through AI and automation to deliver seamless, intelligent experiences,” said Ray August, President of Insurance Software and Business Process Services at DXC. “With Assure Illustrations, we’re helping insurers accelerate digital transformation and elevate customer engagement. By simplifying complex processes and enabling smarter, more personalized planning, we’re setting a new standard for how the industry connects with policyholders.”

miums, cash values, or benefit amounts.

• Frictionless Experience: A consistent, mobile-optimized interface ensures intuitive use across roles and devices.

Built on DXC’s Assure Architecture and pre-integrated with DXC’s life insurance systems Assure Illustrations is designed for speed and scalability. Key features include:

• AI-Enabled Policy Projections: Natural language-guided assistance helps customers model “what-if” scenarios and solve variables such as future pre-

• Speed to Value: Pre-built integrations with DXC’s life systems eliminate costly third-party work and accelerate production time.

• Smarter Scenario Planning: Built-in goal-seeking tools enable quick modeling of complex financial scenarios, from adjusting premium schedules to forecasting long-term benefits.

NETSCOUT DELIVERS DOUBLE-DIGIT ENERGY SAVINGS FOR DATA CENTER OBSERVABILITY SOLUTIONS

Solutions Optimized for Reduced Energy Consumption in the AI Era

NETSCOUT SYSTEMS, a leading provider of observability, AIOps, cybersecurity, and DDoS attack protection solutions, announced how the intentionally efficient design and architecture of its InfiniStreamNG solution also enables incremental advances in product energy efficiency, thus reducing operational costs and contributing to IT infrastructure sustainability.

Data center energy consumption is escalating at an alarming rate, driven by digital transformation and advancements in artificial intelligence. According to a recent International Energy Agency (IEA) report, global data center electricity consumption is projected to more than double by 2030, including U.S. data centers consuming more electricity than for the production of aluminum, steel, cement, chemicals, and all other energy-intensive goods combined.

NETSCOUT's nGeniusONE and InfiniStreamNG solutions are purpose-built to deliver comprehensive network visibility and analytics. Unlike multi-appliance architectures that require numerous components

for different functionalities, NETSCOUT’s approach centralizes capabilities within the InfiniStreamNG probe, leading to a more streamlined and energy-efficient deployment.

Key benefits of this approach include:

• Quantifiable Energy and Cost Reductions: NETSCOUT’s InfiniStream solution has demonstrated an average reduction in electricity consumption of 23% based on analysis of ten customers covering more than 500 InfiniStreamNG devices, with no trade-off in optimized performance.

• Reduced Rack Space and Simplified Deployments: InfiniStreamNG’s consolidated architecture reduces the number of physical appliances. This smaller footprint not only saves valuable rack space but also substantially lowers energy consumption.

• Intelligent Data Processing: Data filtering capabilities enable organizations to collect and process data only from necessary protocols and ports, reducing required compute and storage resources, as well as overall energy usage.

Raymond Jones Senior Director of Product Management, NETSCOUT

“By applying our deep expertise in hardware technology, we’ve optimized the InfiniStreamNG platform to reduce complexity, lower energy and operational costs – while delivering the network visibility required to manage today’s increasingly complex environments,” said Ray Jones, senior director, platform product management at NETSCOUT. "This capability is critical as organizations face mounting pressure to improve data center efficiency in response to explosive AI-driven growth."

SOPHOS LAUNCHES NEW PARTNER PROGRAM

The new program offers new certifications and enhanced support

Sophos, a global leader of innovative security solutions for defeating cyberattacks, has launched a new Sophos Partner Program, unlocking multiple opportunities for partners to accelerate growth, deliver industry-leading cybersecurity solutions and stand out in an increasingly competitive market. The new program brings together Sophos’ and Secureworks’ global partners into one integrated, high-performance ecosystem and builds on Sophos’ award-winning program that is trusted by more than 25,000 partners globally.

"The new Sophos Partner Program is designed to reflect the way partners want to build and scale their business today,” said Chris Bell, Senior Vice President of Global Channel, Alliances and Corporate Development. “It offers a flexible and profitable path to growth, whether partners are expanding their managed services, launching cybersecurity advisory offerings or scaling existing practices. With this program, we're doubling down on

our commitment to deliver the tools, incentives and support that help our partners lead in a rapidly evolving cybersecurity market.”

This launch marks a significant expansion in the services and support available to partners. By combining the strengths of Sophos and Secureworks, the new program makes it easier for partners to deliver next-generation security outcomes faster, more profitably and at scale. Research from Canalys shows that for every $1 spent on cybersecurity products, customers invest an additional $2 on services delivered by partners – highlighting the growing demand for partner-led services and the opportunity to generate new revenue streams through high-value expertise and support. With complex threats on the rise and vendor consolidation becoming more common, partners are more essential than ever in helping customers navigate cybersecurity decisions.

MINDWARE SIGNS DISTRIBUTION AGREEMENT WITH EVERFOX

Everfox specializes in defense-grade cybersecurity solutions that safeguard sensitive data and networks

Mindware has signed a distribution agreement with Everfox (formerly Forcepoint Federal), strengthening its cybersecurity offering with a portfolio of high-assurance solutions trusted by government and critical infrastructure sectors worldwide. Under this agreement, Mindware will distribute Everfox’s advanced cybersecurity technologies across the United Arab Emirates, Saudi Arabia, Oman, Kuwait, Bahrain, Pa-

kistan, Yemen, Qatar, Egypt, Jordan, Lebanon, Iraq, Libya, Algeria, Tunisia, Côte d’Ivoire, Mali, Mauritania, Senegal, Cameroon and Congo.

With a proven track re-

cord spanning more than 25 years, Everfox specializes in defense-grade cybersecurity solutions that safeguard sensitive data and networks from sophisticated threats. Its portfolio—spanning Cross Domain, Threat Protection and Insider Risk solutions—enables government and enterprise organizations to secure data access and movement across environments without compromise.

Chris Bell

Senior VP of Global Channel, Alliances and Corporate Development

With the new Sophos Partner Program, partners can develop programs and services that align with their unique business models and go-to-market strategies – whether they are a managed services provider, reseller, cyber insurance partner, systems integrator or another partner in the ecosystem.

Through this partnership, Mindware’s channel partners can now offer clients cutting-edge tools designed to combat insider threats, contain malware, and protect against zero-day attacks in the most demanding operational contexts.

“Partnering with Everfox adds a new layer of strength to our cybersecurity portfolio,” said Nicholas Argyrides, Vice President –Gulf & East Africa at Mindware. “Their high-assurance solutions are a natural fit for our region, where governments and enterprises are demanding advanced protection against increasingly complex threats. With this addition, we’re equipping the market with technologies trusted to secure some of the world’s most sensitive environments.”

“Global partnerships are extremely important to Everfox. Partnerships like the one we have with Mindware will play a big role in our global growth in the coming years,” said Shaun Bierweiler, Chief Revenue Officer at Everfox. “The relationship we have with Mindware will allow us to expand our partner network so that we can connect with like-minded organizations across the globe, who not only align to our key target markets, but are also committed to delivering innovative, high-assurance cyber solutions to their customers.”

CAIOS KEY TO AI SUCCESS, SAYS IBM-DUBAI FUTURE FOUNDATION STUDY

Joint IBM Institute for Business Value and Dubai Future Foundation study highlights UAE’s enterprise AI leadership, featuring perspectives from RTA and Dubai Customs.

A new global study by the IBM Institute for Business Value (IBV), conducted in collaboration with the Dubai Future Foundation (DFF), finds that the United Arab Emirates (UAE) is leading a global shift toward appointing Chief AI Officers (CAIOs) to drive enterprise-wide AI strategy and execution.

According to the global study of more than 600 CAIOs across 22 countries and 21 industries, more UAE organizations are appointing a CAIO role than global peers: 33% of surveyed organizations in UAE have a CAIO, compared to 26% globally. The impact is clear: globally organizations with a CAIO see a 10% higher return on investment (ROI) on AI spend, and those where CAIOs drive a centralized or hub-and-spoke AI operating model can realize a 36% higher ROI on AI initiatives.

The report opens with a foreword by His Excellency Omar Sultan Al Olama, UAE Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications, where he writes: “AI is not a singular breakthrough, it’s ten thousand small shifts. It’s cultural. It’s institutional. It’s a habit. The CAIO will be the one pushing that habit forward – across public administration, healthcare, education and logistics. More than a technologist, the CAIO is a translator between vision and execution, a bridge between strategy and science, and a steward of value across the enterprise.”

The report also includes perspectives from other leading UAE entities such as Roads and Transport Authority (RTA) and Dubai Customs, providing a multi-sector view on AI leadership. “Dubai's early adoption of the Chief AI Officer role reflects our national commitment to a responsible, future-ready government,” said Saeed Al Falasi, Director of the Dubai Center for Artificial Intelligence. “This study reinforces that CAIOs are strategic enablers and catalysts that drive the city's vision for the future. By empowering these leaders with the right tools, we are setting the stage for scalable, measurable AI impact

across key sectors in Dubai.”

UAE CAIOs benefit from stronger leadership support CAIOs in the UAE are more likely than their global peers to have direct backing from senior leadership:

• 90% of UAE CAIOs say they get sufficient CEO support compared to 80% globally.

• 86% of UAE CAIOs say they have broader C-suite support, versus 79% globally.

• 69% of UAE CAIOs were appointed internally, compared to 57% globally, reflecting a commitment to developing AI leadership from within.

CAIO roles in the UAE come with broader mandates and implementation responsibilities

UAE CAIOs are playing a central role in driving AI strategy and implementation:

• 79% of UAE CAIOs control their organization’s AI budget, compared to 61% globally.

• 62% of UAE CAIOs prioritize building business cases for AI, compared to 45% globally.

• 50% of UAE CAIOs list direct AI implementation as a primary responsibility, in line with 48% globally, though 38% of UAE CAIOs find implementation very difficult, compared to 30% globally.

Career backgrounds of UAE CAIOs reflect a focus on data and operations

UAE CAIOs bring a mix of technical and operational expertise to their roles:

• 69% of UAE CAIOs have a career background in data, similar to 73% globally.

• 48% of UAE CAIOs have focused on operations, compared to 38% globally, suggesting a pragmatic, execution-fo-

cused leadership profile.

AI measurement matters, but action won’t wait

UAE CAIOs recognize the value of measuring AI outcomes, while maintaining momentum by experimenting and innovating even without perfect metrics:

• 76% of UAE CAIOs say their organizations risk falling behind without AI impact measurement compared to 72% globally

• 74% of UAE CAIOs agree they initiate AI projects even if they can’t measure their effects compared to 68% globally

AI adoption maturity highlights room for growth

While UAE organizations have made significant leadership investments, many remain in early phases of AI deployment:

• 76% of UAE organizations are still at pilot stages with limited deployment, compared to 60% globally.

DATA BREACH COSTS DROP 18% IN THE MIDDLE EAST, SAYS IBM REPORT

IBM’s annual Cost of a Data Breach report reveals AI adoption, encryption and DevSecOps strategies helped reduce breach costs – but financial, energy and healthcare sectors remain most exposed.

IBM released its 2025 Cost of a Data Breach Report, revealing that the average cost of a data breach for businesses in the Middle East reached SAR 27.00 million. This represents a decrease of approximately 18% from SAR 32.80 million the year prior. According to the report, the top three factors that reduced breach costs for local businesses were AI/ML-driven insights, encryption and a DevSecOps approach.

In the Middle East, lost business remained the largest cost category in 2025, averaging SAR 11.63 million per breach. This was followed by post-breach response costs at SAR 7.50 million, detection and escalation at SAR 6.55 million, and notification costs at SAR 1.32 million. While overall breach costs have declined this year, these figures underscore the continued financial strain organizations face across the entire breach lifecycle — from discovery to containment.

Certain sectors continued to face significantly high breach costs in 2025. This year, the financial sector recorded the highest total breach cost reaching SAR 34.00 million, followed closely by energy and industrial at SAR 32.00 million.

“It is encouraging to see a meaningful decline in the cost of data breaches in the Middle East this year. It is no coincidence that a region with some of the world's boldest AI ambitions is also seeing less costly breaches. As organizations accelerate the adoption of AI-driven tools for security, they are improving their ability to detect and contain threats before they escalate. But as attackers grow more sophisticated, continued investment in AI-driven security tools, security talent, and AI governance tools will be essential to sustaining this momentum,” said Saad Toma, General Manager of IBM Middle East and Africa.

Other key findings in the 2025 IBM report for the Middle East include:

• Mitigating risks of AI model attacks – To reduce the risk of attacks on AI models, organizations in the Middle East are most commonly implementing access controls on AI systems (41%). By contrast, just 3% of breached organizations globally had such controls in place, highlighting the region’s more proactive approach to securing and governing AI.

• AI governance adoption – 38% of surveyed organizations reported having formal AI governance policies in place, with an additional 24% starting to develop them. For those with policies in place, the most common elements include strict approval processes for AI deployments (45%), adversarial testing (44%) and the use of AI governance technology (43%).

• Factors that increase costs – Organizations with security system complexity incurred an average additional cost of SAR

867,378. Breaches affecting IoT or OT environments added SAR 839,750, while security staff shortages raised costs by SAR 818,997 on average.

• Top initial attack vectors – The most common initial causes of data breaches in 2025 were third-party vendor and supply chain compromise, which account for 17% of incidents and carried an average cost of 29.60 million. Denial of service attacks and phishing each made up 14% of breaches, with average costs of SAR 27.20 million and SAR 28.00 million respectively. Malicious insider threats, while slightly less frequent at 11%, resulted in the highest average cost at SAR 33.00 million.

The 2025 Cost of a Data Breach Report analyzed real-world data breaches from over 600 organizations worldwide from March 2024 through February 2025, including organizations from Saudi Arabia and the United Arab Emirates. Conducted by Ponemon Institute and sponsored and analyzed by IBM, the Cost of a Data Breach Report has investigated nearly 6,500 data breaches over the past 20 years.

NTT DATA AND MISTRAL AI TO JOINTLY SELL AND DEPLOY ENTERPRISE-GRADE AI SOLUTIONS

NTT DATA will also establish a Mistral AI Center of Excellence staffed with subject matter experts and dedicated resources

NTT DATA, a global leader in digital business and technology services, and Mistral AI, a rising innovator in open-weight, high-performance generative AI (GenAI) models, announced plans to jointly sell and deploy safe and private enterprise-grade AI solutions that are able to foster strategic autonomy for clients.

The companies will combine NTT DATA’s comprehensive GenAI and IT services portfolio, global delivery capabilities, industry expertise and trusted client relationships with Mistral AI’s solutions and advanced generative AI models, which are recognized for their efficiency, performance and enterprise empowerment.

Initial focus areas include:

• Sustainable and Secure AI Co-Development: The companies will develop sustainable and highly secure private AI solutions for organizations in regulated sectors such as financial services, insurance, defense and public sector. The companies will provide end-to-end solutions from infrastructure to business processes powered by AI applications for clients operating on private clouds.

• AI-Driven Innovation for IT Infrastructure & Customer Experience: The companies will pioneer the integration of Mistral AI technologies into NTT DATA’s customer experience platforms, beginning with agentic AI call center solutions in Europe and Asia Pacific. Joint projects could include co-development of LLMs for specific languages, which will further AI innovation tailored to local markets and specialized needs.

• Go-To-Market Expansion: NTT DATA and Mistral AI will jointly develop and execute regional go-to-market strategies tailored to the unique dynamics of countries including France, Luxembourg, Spain, Singapore and Australia. End-to-end AI services will range from use-case development and customization to implementation, support and managed services. Dedicated sales teams will be assigned to address key client needs and priorities.

To drive innovation and implementation excellence, NTT DATA will establish a Mistral AI Center of Excellence staffed with subject matter experts and dedicated resources. In addition, Mistral AI will launch a technical enablement and certification program for NTT DATA personnel.

“Collaborating with Mistral AI to bring trustworthy, impactful AI to market aligns with NTT DATA’s mission to accelerate client success and positively impact society through responsible innovation,” said Abhijit Dubey, CEO and Chief AI Officer*, NTT DATA, Inc. “By joining forces with Mistral AI, we will harness the power of high-performing AI models combined with NTT DATA’s comprehensive AI capabilities, including our Smart AI AgentTM Ecosystem. In doing so, we can assure secure, scalable

and sustainable deployments for enterprises across the globe.”

“By collaborating with a global leader in digital transformation like NTT DATA, we will bring our next-generation AI solutions into real-world business applications, with a strong focus on organizations that need the highest standards of data privacy in their AI journey,” said Arthur Mensch, CEO, Mistral AI.

In one of the first joint projects, Dennemeyer, a leading full-service global provider for intellectual property (IP) management, has chosen Mistral AI and NTT DATA to develop an AI-driven application for advanced patent searches and analyses, bringing the technical layers to securely run AI workloads.“Dennemeyer continues to be a driving force in the digital transformation of the IP industry; a key aspect of this is strong partnerships with organizations like Mistral AI and NTT DATA, who bring a deep technical understanding of AI and its integration into business processes,” said Brochmann Laurent, Global Chief Digital Officer, Dennemeyer.

In another early effort, NTT DATA Luxembourg and Mistral AI will co-develop a sovereign platform in Luxembourg for clients in the regulated financial services and insurance industries. “This collaboration offers a landmark opportunity to accelerate the adoption of AI across the financial and insurance markets in Luxembourg and beyond,” said Olivier Posty, Head of France and Luxembourg, NTT DATA. “Together, we’re creating a full-stack platform that is ready to host critical financial applications.”

IFS is infusing AI into the heart of asset management and operational transformation across industries

These are times of change for asset-heavy industries, including oil and gas, utilities, aerospace, manufacturing, and logistics. Their operations are typically complex, capital-intensive, and have comparatively been relatively slower to evolve. Yet the winds of transformation, driven by the rise of digital economies, the pursuit of sustainability goals, and national agendas across the Middle East and beyond, are compelling them to rethink how they manage critical infrastructure. Asset-heavy industries now stand at a pivotal point—embracing the digital journey while working to ensure that their concerns around complexity, compliance, and risk are properly addressed.

This shift presents an ideal opportunity for IFS, a company long recognized as a leader in enterprise asset management (EAM) and field service solutions. By embedding artificial intelligence across its platforms and acquiring specialist technologies like TheLoops, Copperleaf, and 7bridges, IFS is repositioning itself not just as a software vendor, but as a strategic partner in industrial AI.

The is a shift from systems that simply track work to platforms that actively do the work, delivering measurable outcomes in productivity, resilience, and sustainability. And nowhere is this transformation more visible than in the Middle East, where mega projects, smart cities, and giga-scale infrastructure investments are reshaping the regional landscape.

AI at the Core of Asset Operations

IFS is taking the lead in helping asset-heavy industries adopt AI. Asset-heavy industries grapple with fragmented systems, siloed data, and heterogeneous asset management solutions acquired over time. This lack of integration creates blind spots, limiting visibility and making it difficult for organizations to anticipate problems before they occur. Through its various solutions, IFS is positioning itself as the enabler that applies AI to structure information and empower organizations to make informed decisions proactively, well before issues arise.

Rahul Misra, SVP & MD, MEA, IFS says, “When we are addressing the needs of asset-intensive industries, which are largely operational in nature, we’re talking about organizations that deal with a lot of disparate systems, data lines, and silos. Everything is fragmented. Even asset-related solutions, whether management or otherwise, may not necessarily be uniform. They can be heterogeneous, acquired over time, and patched together.”

This fragmentation makes it hard for companies to gain visibility, let alone foresight. IFS sees its role as helping customers unify scattered data and interpret it in a meaningful way.

Rahul explains, “That’s really what AI is all about, the ability to bring data together in a more structured manner and help people make decisions ahead of time. Not after the fact, but before the fact, well in advance.”

He illustrates the point with an example.

“Consider a linear pipeline transporting oil or water. If sensors indicate a potential breakdown or leakage 30 days in advance, preventive action can be taken to avoid environmental damage, lost resources, or safety incidents. If that spillage happens in the ocean, that’s one kind of problem but if it happens in a city, it’s quite another,” he notes.

This focus on foresight and prevention defines the company’s industrial AI mission.

IFS has been steadily embedding AI across its offerings and now IFS Cloud comes with more than 200 AI capabilities. These range from predictive maintenance and anomaly detection to intelligent scheduling and autonomous workflow management.

Rahul says, “AI enables us to use data, patterns, history, and IoT signals from assets to predict potential failures and prevent unplanned downtime. For example, in oil and gas, an unplanned downtime for a drilling company can cost millions of dollars for every single hour lost. Manual monitoring can only go so far. That’s where AI comes into play.”

Every six months, IFS Cloud continues to introduce new enhancements, ensuring customers receive a continuous stream of innovations they can integrate into their operations.

TheLoops acquisition - From Co-Pilot to Co-Worker

IFS’s AI journey has seen a further spurt in momentum with the acquisition of TheLoops, an agentic AI platform that is designed to go beyond observation into autonomous action.

Rahul says, “The acquisition marks a shift from enterprise software that tracks work to software that does the work. It's the first enterprise-grade AI agent platform designed to deliver resilience, productivity, and measurable ROI – not as a co-pilot, but as a co-worker – while keeping security and governance in check from day one.”

This is not simply automation. TheLoops introduces a multiagent environment where autonomous AI agents are composable, governed, and semantically aware of their operating context. In practical terms, it acts like a digital twin, like an extra set of “eyes, ears, and a brain” that not only monitors signals but interprets them, generates work orders, and initiates actions.

“TheLoops doesn’t just observe, it analyzes events, interprets possible work orders, and takes proactive action. All of this happens within a governed, rules-based environment defined by the customer,” Rahul adds.

In regions like the Middle East, where talent availability and technical skills can be a challenge at times, such capabilities are particularly valuable. With data scattered across heterogeneous systems, an intelligent digital co-worker can bridge gaps and multiply efficiency. This helps deliver outcomes like faster resource allocation, shorter repair times, and optimized asset performance.

Enabling Capex optimisation with Copperleaf

While TheLoops acquisition is all about strengthening operational resilience, IFS has also acquired Copperleaf in late 2024, which allows IFS to add the critical dimension of strategic capital planning as part of its offerings for the industries.

Industries ranging from desalination plants to telecom infrastructure require heavy upfront investment. Yet budgets are tightening in some of these sectors across the Middle East. This makes it vital to address the optimisation of available capital investments. “Copperleaf functions like the eyes and brain of your planning environment. It helps you prioritize what’s required and when. Think of it as a digital thread that connects planning all the way down to operations.”

This thread is powerful in utilities, telecom, and oil and gas, where national priorities and volatile oil prices constantly reshape investment strategies. By integrating Copperleaf’s Asset Investment Planning (AIP) with IFS Cloud, enterprises can align limited funds with operational urgency, balance expenditure timing, and ensure essential services remain uninterrupted.

“Together, Copperleaf and IFS offer the first end-to-end asset lifecycle management solution. This integration, underpinned by Industrial AI, enables asset-intensive customers to strategically allocate and execute CAPEX and OPEX, balancing expenditure, business objectives, risk, and optimal asset performance,” says Rahul.

The adoption is already visible. A major Saudi utility and a large UAE ports operator are among the first regional customers, with at least a dozen more engagements underway.

7bridges: Reinventing Supply Chains

Beyond asset operations and capital planning, IFS is also expanding into logistics optimization with its acquisition of 7bridges, an AI-powered supply chain management company.

Rahul says, “7bridges streamlines supply chains using advanced AI simulation and analytics to automate and optimize logistics networks. It has been purpose-built for industrial use cases, combining rapid, low-cost data capture, a high-quality semantic data layer, and powerful AI to solve complex supply chain optimization challenges.”

With global supply chains under pressure from geopolitical shifts, regulatory complexity, and rising costs, such capabilities add a crucial layer of agility to IFS’s portfolio. The integration of 7bridges also strengthens the simulation and optimization functions within IFS Cloud, broadening its appeal across manufacturing, logistics, and transportation sectors.

Building Industrial AI Prototypes with Nexus Black

IFS is not content with just platform-level AI. Its newly launched Nexus Black initiative offers customers a safe, accelerated way to experiment with AI in heterogeneous environments.

The methodology is about combining advanced AI tools, data science expertise, and deep industrial knowledge to co-create bespoke solutions. This is particularly relevant when customers face regulatory changes, complex compliance requirements, or market disruptions.

Rahul says, “With Nexus Black, we can leverage AI tools, data scientists, and business expertise to quickly build prototypes and test business cases. This simulation layer allows organizations to model regulatory, operational, or market-driven scenarios quickly.”

One example is the aviation sector. If the FAA introduces new compliance requirements, an airline could use Nexus Black to rapidly analyse fleet readiness, even if such features are not natively available in its core platform. Thus, Nexus Black turns AI into a proactive enabler for immediate, real-world business needs.

Aligning with National Transformation Agendas

IFS is also aware of the deep commitment shown in the national agendas of digital and AI-led transformation in the leading countries of the region, including Saudi Arabia and the UAE. IFS’s

AI-driven strategy is strategically aligned with national transformation agendas such as Saudi Vision 2030, which prioritize sustainability, modernization, and diversification.

“The Middle East is a central focus in IFS’s growth plans, with Saudi Arabia emerging as a priority market under Vision 2030. IFS specializes in industries that are central to Saudi Arabia’s diversification strategy—energy & utilities, aerospace & defense, manufacturing, and logistics. The Kingdom’s push for smart cities, giga-projects, and green energy directly maps to IFS’s capabilities in AI, field service, and project lifecycle management,” elaborates Rahul.

IFS has established a regional headquarters in the Kingdom, partnered with Saudi Business Machines (SBM), and launched local training programs for young Saudi professionals. “That’s crucial because customers adopting our solutions need skilled people to sustain them,” says Rahul.

This commitment will be showcased at IFS Connect MEA 2025, scheduled for September 10 in Riyadh, under the theme “Powering Vision 2030: Industry-Centric Innovation for National Transformation.” The event will bring together executives, consulting partners like PwC, and — for the first time — Saudi customers ready to share their digital transformation journeys publicly.

The UAE and Wider Region: A Lighthouse Market

The UAE, meanwhile, remains a cornerstone for IFS operations while the regional HQ is in Riyadh.

“One of our important offices is in the UAE, which we see as a ‘lighthouse’ market. The UAE has always been ahead of the curve, with less legacy baggage than other economies.”

From a leading airline that has been an IFS MRO customer for over a decade to ERP deployments in energy and manufacturing, the UAE has been a pioneer in adopting cloud-driven, integrated asset solutions. Partnerships with specialist firms specializing in ports, construction, and aerospace further extend IFS’s reach, while direct go-to-market strategies make it agile to address market requirements quickly.

Adoption Across Verticals

IFS focuses on some key verticals that are asset-heavy, and the company acknowledges the varying adoption patterns when it comes to technologies such as AI across industries.

“When it comes to adoption, industries vary. These are largely sovereign-owned sectors, so the pace can be slower, with bureaucracy to navigate. But once they commit, they move quickly, by the standards of their industry, sometimes faster than expected.” Manufacturing has emerged as relatively faster to embrace change, while oil and gas remain more conservative. Yet across its six major industries of focus and nearly 30 sub-verticals, the direction or shift is clearly in favour of deploying AI, to manage

assets from acquisition to retirement.

This lifecycle perspective, “from cradle to grave”, sets IFS apart, a point consistently recognized by analysts such as Gartner, IDC, and Forrester.

The Future of Industrial AI

IFS is ideally placed to further consolidate its positioning as a leader in enabling industrial AI.

“We’re infusing more and more AI into our tools and platforms, helping them become more agile, more autonomous, and more data-centric. That’s a core part of our approach. We believe the future lies in making AI an intrinsic, actionable layer across asset-heavy industries, enabling them to anticipate, adapt, and achieve measurable outcomes in a changing world,” says Rahul.

For IFS, the journey ahead is not simply about keeping pace with Industrial AI transformation. It is about driving it, embedding AI into the very fabric of industrial operations, and reshaping how nations, enterprises, and entire economies manage their most critical assets.

“We’re infusing more and more AI into our tools and platforms, helping them become more agile, more autonomous, and more data-centric. That’s a core part of our approach as we reimagine how asset-heavy industries operate.”

ALIGNING SUSTAINABILITY WITH TRANSFORMATION

The conversation around sustainability has shifted from boardroom rhetoric to an operational imperative.

Rayed Saad Altukhais VP for Digital and Technological Transformation, Riyadh First Health Cluster

Across the Middle East and beyond, technology leaders are grappling with the dual challenge of accelerating digital innovation while ensuring sustainability commitments are genuine, measurable, and impactful

From the beginning, digital transformation has been viewed from the perspective of efficiency and competitiveness. Increasingly, however, it is also seen as an enabler for advancing sustainability objectives.

Waqas Butt, Group Head of ICT & AI at Alpha Dhabi Holding says, “The concept to sustainability should be ‘sustainability at heart’. Enterprises should and are embedding sustainability and ESG metrics into digital transformation by leveraging data analytics, AI, and cloud solutions to track and reduce environmental impact.”

In healthcare, the alignment is already visible. Rayed Saad Altukhais, VP for Digital and Technological Transformation at Riyadh First Health Cluster notes that ESG is now part of the sector’s key performance indicators.

“Healthcare enterprises are embedding sustainability goals directly into their digital transformation roadmaps. This includes migrating to cloud platforms powered by renewable energy, implementing telemedicine to reduce patient travel (and associated emissions), and digitizing records to minimize paper use. ESG objectives are now KPIs alongside clinical and financial outcomes.”

For conglomerates like HSA Group, the same trend holds true. Salahuddin Almohammadi, Group IT & DT Director at HSA Group emphasizes the strategic convergence between ESG and digital transformation.

“Enterprises are increasingly recognizing that sustainability and ESG imperatives are not peripheral to business strategy but central to long-term value creation. At HSA Group, and across the broader industry, we see a clear convergence between digital transformation and ESG goals—driven by regulatory expectations, stakeholder demands, and the pursuit of operational excellence.”

Sustainability in the Boardroom

The embedding of ESG into transformation is not happening in isolation. Boardrooms are now treating sustainability as a strategic priority when evaluating technology investments.

Waqas says, “Indeed, sustainability is increasingly central in most boardroom discussions, especially the use of technology to drive its objectives and influencing decisions on energy-efficient infrastructure and responsible innovation. I see now ESG-aligned tech is prioritized to meet regulatory compliance and other factors such as consumer expectations.”

Healthcare boards, too, are aligning ESG and technology decisions.

Rayed explains, “Yes, sustainability is now a consistent boardroom topic when evaluating technology investments. For healthcare, the focus is twofold: reducing IT’s environmental footprint and leveraging digital tools to drive broader societal impact—for example, equitable access to care and better resource utilization.”

Salahuddin echoes the sentiment from a diversified industry perspective, adding that it is no longer seen as an obligation but rather as a long-term value enabler.

“Sustainability has evolved from a peripheral concern to a central pillar in boardroom deliberations—particularly when evaluating technology investments. At HSA Group and across the broader corporate landscape, sustainability is no longer viewed as a compliance obligation but as a strategic enabler of long-term value creation and risk mitigation.”

Toward Greener IT

The transition to greener IT is underway, though it varies across sectors.

In healthcare, Rayed details specific measures, including AI-powered cooling of data centers and energy monitoring.

“Specific initiatives include migrating workloads to cloud data centers powered by renewable energy, optimizing hospital data centers with AI-based cooling and energy monitoring, deploying virtual desktops to extend device lifecycles and reduce e-waste, and partner-

Waqas Butt

Group Head of ICT & AI, Alpha Dhabi Holding

ing with vendors that follow responsible device recycling programs.” Salahuddin points to a cloud-first strategy and sustainable lifecycle management at HAS Group.

“At HSA Group, our commitment to sustainability is deeply embedded in our digital transformation strategy. We have taken several concrete steps to align our IT operations with environmental stewardship and long-term ESG goals, such as cloud-first strategy for energy efficiency, sustainable data center practices, sustainable device lifecycle management, and awareness and industry engagement.”

Sharing his perspective and support to Greet IT deployments, Waqas says, “Speaking on my independent opinion as a technology leader, I always embraced energy-efficient systems and practices across the tech landscape, ensuring all platforms are powered by sustainable practices and processes are managed with sustainable practices. These steps support ESG goals and reduce our overall IT carbon footprint.”

Measuring the Carbon Footprint of IT

With regulatory mandates for ESG reporting expanding, enterprises are beginning to measure IT’s carbon footprint as rigorously as financial performance.

Salahuddin views it as part of a larger shift that is driven by various factors, including regulatory demands and stakeholder expectations.

“Yes, enterprises are increasingly recognizing the importance of measuring the carbon footprint of their IT infrastructure and digital services as part of their broader ESG and sustainability commitments. This shift is driven by regulatory pressures, stakeholder expectations, and a growing awareness of the environmental impact of digital operations.”

Waqas highlights the urgency that organizations need to show in aligning with ESG goals and monitoring of their Carbon footprint.

“With mandates coming in various sectors for ESG reporting along with financials, it’s high time for enterprises initiate such processes and many are increasingly measuring the carbon footprint of core IT infrastructure and digital services to ensure they feed ESG goals. From tracking energy usage, sustainable practices and optimizing with digitalization of processing and coming out of paper-based processes to paperless sustainable processes.”

Rayed elaborates on healthcare’s progress in this area when he says, “Many healthcare enterprises have begun measuring the carbon footprint of IT infrastructure, including energy use of servers, emissions from patient portals and apps, and even the supply chain impacts of medical IoT devices. Carbon accounting tools are being integrated into IT dashboards.”

The Role of AI, IoT, and Data Analytics

The enabling role of emerging technologies in ESG is a recurring theme across industries.

Waqas stresses their centrality.

“AI, IoT, and data analytics enable real-time monitoring, accurate data collection, and predictive insights for more effective ESG management. They streamline reporting, ensure compliance, and drive data-driven sustainability decisions. Hence, they enhance transparency, reduce manual efforts, and help organizations proactively address ESG.”

Salahuddin adds that these technologies provide organizations to draw up their strategic roadmaps.

“AI, IoT, and data analytics are transforming ESG tracking and reporting from a reactive, compliance-driven exercise into a proactive, strategic capability. At HSA Group, we recognize these technologies as essential enablers of our sustainability ambitions and digital transformation roadmap.”

Rayed highlights specific use cases that are benefiting from AI and IoT in healthcare.

“AI automates ESG reporting, predicts energy demand, and identifies optimization opportunities. IoT monitors real-time energy use in medical equipment and hospital facilities. Data analytics consolidates ESG metrics across IT, facilities, and supply chains for transparent reporting.”

Cloud Providers and Hyperscalers: Progress and Gaps

Cloud is central to green IT and there has been significant progress from the cloud providers, but leaders recognize gaps between promises and reality.

Waqas says, “I must admit that from the last five years cloud providers and hyperscalers have made real significant strides toward sustainability through renewable energy use and carbon-neutral goals. However, enterprises often face gaps in visibility, standardized reporting, and shared accountability. Greater collaboration and transparency are needed to fully realize sustainable cloud operations.”

Rayed strikes a similar note when he elaborates, “Hyperscalers have made substantial progress—renewable energy commitments, carbon-neutral data centers—but gaps remain in supply chain transparency and reporting standardization. Enterprises often struggle to validate provider claims, leaving accountability issues.”

Salahuddin points to a more nuanced reality when he says, “The

Almohammadi Group IT & DT Director, HSA Group

sustainability performance of cloud providers and hyperscalers is a topic of growing scrutiny and strategic importance. While leading providers have made bold commitments, the reality is nuanced, marked by both significant progress and persistent gaps.”

The Big Hurdles

Despite progress, the road to sustainable IT is not without obstacles.

Waqas mentions several of them.

“There are many factors but if I must sum them up I would stress on the following as I believe they are the biggest hurdles when it comes to embedding sustainability into IT: high upfront costs of green technologies and sustainable infrastructure, lack of standardized frameworks for measuring and reporting IT sustainability, limited vendor transparency and inconsistent accountability on environmental impact, complexity in integrating sustainability into existing IT systems and workflows, and insufficient internal expertise and resources to drive green IT initiatives.”

Rayed lists some of the barriers towards such deployments including costs and lack of enough standards:

“The initial investment in green IT can be high. Vendor accountability and their sustainability claims are difficult to audit. Further there is a lack of standard with no universal ESG reporting framework for IT creates inconsistency.”

Salahuddin frames them as interrelated challenges.

“Embedding sustainability into IT is no longer optional—it is a strategic imperative. However, enterprises, including HSA Group, face a complex set of challenges in operationalizing this vision. The most significant hurdles fall into three interrelated categories: cost, vendor accountability, and the absence of unified standards.”

Tangible Impact or Greenwashing?

The concern of “greenwashing” looms large. Waqas notes both progress and risks.

“ESG is going through its learning and transformation, hence it’s a movement moment by moment. So it’s fair to say the current sustainability initiatives are beginning to make a tangible impact, especially where measurable goals and transparent reporting are getting its shape and place. However, there is a growing risk of ‘greenwashing’ when efforts lack accountability or are driven more by marketing than action. Genuine progress depends on clear metrics with commitment.”

Rayed offers a reality check when larger challenges are ignored and agendas towards green IT remain symbolic.

“Some initiatives are driving real outcomes—lower energy costs, reduced emissions, better patient access. However, there is a risk of ‘greenwashing’ when organizations highlight symbolic actions, like paperless meetings, while ignoring larger systemic issues like data center energy consumption.”

Salahuddin observes the drive for sustainability in IT agendas remains at a crossroads, where some enterprises are beginning to deliver measurable impact, while others risk falling into the trap of greenwashing.

“Sustainability initiatives today sit at a critical crossroads—between genuine transformation and the risk of perceived or actual greenwashing. At HSA Group, we recognize both the progress being made and the challenges that persist in ensuring that sustainability efforts are credible, measurable, and impactful.”

Technology’s Role in Shaping ESG Over the Next 3–5 Years

Looking ahead, all three experts concur that technology will be the decisive factor in shaping ESG outcomes.

Waqas predicts, “Technology is forefront of this and will be shaping it further. I see in the next 3–5 years, technology will be pivotal in driving the ESG agenda by enabling real-time data transparency and enhancing predictive analytics for proactive risk management. AI and IoT will streamline ESG reporting and ensure supply chain accountability. Advances in renewable energy tech and smart infrastructure will accelerate carbon reduction efforts. Overall, technology will transform ESG from a compliance obligation into a strategic business advantage.”

In healthcare, Rayed envisions integrated ESG dashboards and digital twins.

“ESG dashboards will be integrated with enterprise IT governance platforms. Predictive analytics will guide carbon reduction strategies. Healthcare providers will use digital twins of hospitals to model sustainable operations. Patient engagement platforms will incorporate sustainability metrics.”

Salahuddin reinforces the broader trend when he says,“Technology is poised to become the cornerstone of ESG strategy over the next 3–5 years. At HSA Group, we view this convergence not as a future aspiration but as a present imperative—where digital innovation and sustainability are deeply interwoven into our transformation roadmap.”

The insights from the industry experts reveal that sustainability and IT are no longer separate conversations. They are deeply interwoven, shaping how organizations invest in infrastructure, measure performance, and deliver value. Whether it is through cloud migration, AI-driven ESG analytics, or green IT practices, enterprises are moving beyond rhetoric to action.

Salahuddin

ENABLING SMARTER NETWORKS

From Wi-Fi 6/7 to AI-driven surveillance and cloud-managed networking, D-Link is aligning with the Middle East and Africa’s rapid digital transformation. Sakkeer Hussain, Sales and Marketing Director at D-Link MEA shares insights into market trends, challenges, and the company’s roadmap for innovation and growth.

How do you currently perceive the networking and smart devices market across the Middle East and Africa? What major trends or shifts are shaping growth in the coming year?

It’s honestly one of the most dynamic markets right now. If you look at the Middle East, governments are investing heavily in smart city projects, digital transformation, and cloud adoption — so connectivity is no longer just a utility, it’s the backbone of daily life. In Africa, you’re seeing a slightly different story — mobile-first adoption, growing internet penetration, and a young population that’s quick to adopt smart solutions. What ties both regions together is this appetite for faster, more secure, and more intelligent networks. And it’s not just about speed anymore — customers want networks that can adapt, self-manage, and give them insights. That’s why AI-driven networking and smarter devices are becoming such a big part of the growth story for the coming year.

Which of D-Link’s business product lines, such as enterprise switches, Wi-Fi 6/7 access points, surveillance solutions, or cloud-managed networking are showing the strongest growth in the MEA region, and what is driving that momentum?

If I had to pick, I’d say cloud-managed networking and Wi-Fi 6 access points are leading the charge. Businesses love the fact that they can manage networks remotely, scale them easily, and get real-time monitoring without always needing an IT team on the ground. It’s a game-changer for schools, SMBs, and even government offices. Then you have enterprise switches — especially our energy-efficient models — which are being adopted by organisations who want reliable performance but are also thinking about sustainability. On the security side, AI-powered surveillance solutions are growing fast. We’ve seen hospitals and universities in particular really push for intelligent cameras that don’t just record, but also analyse what’s happening. The common driver across all of these is simplicity, intelligence, and security — customers want technology that works smarter, not harder.

What challenges are you seeing, such as supply chain issues for instance or any other market issues?

Absolutely — growth comes with its fair share of hurdles. Supply chain challenges have been a big one; chip shortages and global logistics slowdowns created pressure for everyone. It made us

Sakkeer Hussain Sales and Marketing Director, D-Link MEA

rethink how to be more resilient and flexible. Pricing pressure is another challenge, because the region is price-sensitive, but at the same time customers don’t want to compromise on performance or security. And of course, cybersecurity is a huge focus — with more devices connected than ever, organisations are asking us not just “Can you connect us?” but “Can you protect us while doing it?” Another challenge, which I see as an opportunity, is education — many businesses and institutions are still learning about what cloud-managed or AI-driven networking can really do for them. That means part of our role is consultative: showing them how to get the most out of the technology.

Highlight any major upcoming product launches?

We’re very excited about the direction of our EAGLE PRO AI and AQUILA PRO AI series. Both are designed to make home and office Wi-Fi much more intuitive. They don’t just deliver internet — they optimise it, balance traffic intelligently, and even predict potential issues before they affect the user. The AQUILA PRO AI line, in particular, has been a big step forward in combining premium Wi-Fi performance with AI-driven management in a sleek design, and it’s resonating well with families and professionals who want hassle-free connectivity.On the enterprise side, we’re continuing to expand in Wi-Fi 6, with Wi-Fi 7 just around the corner. That’s going to bring new levels of speed, low latency, and reliability — which will make a huge difference in high-density environments like stadiums, universities, and smart offices. We’re also strengthening our cloud-managed solutions across switches, access points, and cameras, because customers want everything to operate as part of a unified ecosystem.

And for mobility, products like the DWR-930M 4G/LTE router have been very well received. It’s compact, secure, and perfect for professionals who need reliable internet on the go. So across home, enterprise, and mobile use, we’re ensuring our customers have the most intelligent and future-ready solutions available.

How are your relationships with distributors and channel partners evolving in response to market shifts, especially regarding training, go to market strategies etc. How are you enabling them to make this transition?

Our channel partners are the backbone of how we operate in MEA. The relationship is evolving because customer expectations are changing. Partners can no longer just drop off products and move on; they’re expected to deliver complete solutions. That’s where we’re stepping in to support them.

We’ve invested heavily in training and certification programs that help partners understand cloud networking, Wi-Fi 6/7 deployments, and vertical-specific solutions. We’re also giving them new digital tools to connect with customers more effectively and building co-marketing initiatives that amplify their reach. In many ways, our success is tied to theirs—so enabling them to sell value, not just price, is a big part of our strategy.

How is D-Link positioning its enterprise networking and security solutions to capture opportunities in sectors like education, healthcare, government, and SMBs that are accelerating digital transformation?

Each sector has its own priorities, but the common theme is reliability and security. In education, schools and universities need networks that can handle thousands of simultaneous connections, but they also want to keep it safe for students. In healthcare, it’s about secure data transfer and AI-enhanced surveillance to protect both patients and staff. Governments are investing in smart city projects, so they need scalable, energy-efficient infrastructure that can grow with their plans. And SMBs — which are the backbone of the region — want affordable, cloud-managed networking that gives them the sophistication of a big enterprise without the big cost. What we bring is not just the hardware, but the ability to integrate all of these needs into a single ecosystem that’s easy to deploy, easy to manage, and future-proof.

"Cloud-managed networking and Wi-Fi 6 access points are leading the charge. Businesses love the fact that they can manage networks remotely, scale them easily, and get real-time monitoring without always needing an IT team on the ground. It’s a game-changer for schools, SMBs, and even government offices."

REDEFINING CYBERSECURITY DEPLOYMENTS

Amiseq, a global IT services firm specializing in cybersecurity and intelligent automation, recently opened its new regional office in Dubai and also announced the rollout of a new zero-touch deployment solution, Z-Deploy. Nilesh Jadhav, CEO and Co-Founder of Amiseq, discusses how Z-Deploy simplifies the implementation journey for cybersecurity solutions in this interview.

Nilesh Jadhav CEO and Co-Founder, Amiseq

What solutions does Amiseq focus on?

Amiseq is a global IT services company. We’re headquartered in Milpitas, California, and I’m one of the co-founders and CEO. We started the company in 2017, with our core focus on cybersecurity services, intelligent automation, and digital engineering. We also have a Design Labs division focused on UX and digital services.

Geographically, we’re spread out. Apart from our HQ in California, we have an East Coast office in New Jersey, an office here in Dubai — in fact, a newer, bigger one that we’ve just opened — and physical offices in India, with strong engineering teams in Pune and Chennai.

What is ZDeploy all about?

We recently launched our new product, Z Deploy (Z-Deploy). The idea came from a challenge we saw in the cybersecurity world: deployment of cybersecurity tools was getting tougher. Enterprise clients were buying tools, but actual deployment in their environment was taking days or weeks, needing highly specialized engineers. Many times, tools were bought but never deployed — which is like buying a surveillance camera for your home but never installing it. You spent the money, but you’re still vulnerable.

With Z Deploy, we’ve reduced deployment time from days or weeks to just a few hours. It eliminates the need for only certified engineers, ensures consistency across cloud, on-prem, hybrid, and even air-gapped environments, and shortens the “time-tovalue” for enterprises.

Could you elaborate with an example of how Z Deploy actually works?

Imagine a company buys a vulnerability management solution. You have have thousands of employees, servers, endpoint devices, and applications. Without automation, deploying this solution

could take months. That means you remain vulnerable for all that time even though you’ve bought the license.

With Z Deploy, our certified engineers can deploy it within hours instead of months. It reduces manual errors, removes engineer fatigue, and significantly cuts down cost. Time saved is money saved.

Think of it like this: if you buy a security camera and just leave it in the box, your home is still at risk. Only once it’s installed and wired properly do you get value. Z Deploy ensures cybersecurity investments are deployed properly and quickly

It’s an enablement tool for our engineers, developed in-house by combining our cybersecurity and intelligent automation teams. It works with the full consent and partnership of cybersecurity vendors.

For example, we work with leading vulnerability management vendors . Normally, their deployments take five days — with Z Deploy we’ve brought that down to about four hours. And as automation evolves, I believe this could go down to minutes in the near future.

How customizable is Z Deploy, especially for compliance and regulatory needs across regions?

Very customizable. We’ve ensured it meets regional compliance requirements — whether it’s the Middle East, North America, APAC, or Europe. Each has different regulatory frameworks, and Z Deploy is designed to align with those.

Once deployed, how does Z Deploy tie in with other solutions? Z Deploy is not limited to vulnerability management. It can also support endpoint protection, firewalls, or other cybersecurity tools.

We work closely with vendors, build integrations, and customize Z Deploy for each use case. Not every product can be automated 100%, but even automating 80–90% drastically reduces time and effort. The remaining 10–20% might still need manual tweaks, depending on the organization’s environment.

Is Z Deploy a one-time tool for each deployment, or is it retained by the customer?

It’s used by our engineers at the time of deployment. Think of it like this: once your home camera is installed, it just runs until you need an upgrade. Similarly, once the cybersecurity solution is deployed, you don’t need Z Deploy again unless you’re adding new tools or upgrading versions.

What’s the value proposition for customers beyond time savings?

Apart from speed, the benefits are:

• Lower costs – because time saved means reduced deployment

costs.

• Reduced exposure – since the vulnerability window shrinks.

• Consistency and accuracy – automation avoids human error.

This translates into real business value. We’re essentially unlocking millions of dollars of capital that would otherwise sit idle in unused licenses.

What has been the initial response from your partners and clients?

Extremely positive. At our launch itself, every vendor we spoke to acknowledged the deployment gap as a real challenge. CISOs know this too. The community is small, and word spreads fast.

Vendors release new versions at least a couple of times a year. With Z Deploy, we’re already collaborating with them to ensure we’re ready for those releases, so customers can get up and running quickly. It’s about enabling faster adoption, reducing risk, and keeping enterprises secure.

"With Z Deploy, we’ve reduced deployment time from days or weeks to just a few hours. It eliminates the need for only certified engineers, ensures consistency across cloud, on-prem, hybrid, and even air-gapped environments, and shortens the “time-to-value” for enterprises."

WHEN HESITATION BECOMES A CYBER RISK

Healthcare organizations often hold back from modernizing their IT environments due to concerns around compliance, complexity, and risk. Yet this caution is creating gaps that leave them increasingly vulnerable. Ram Narayanan, Country Manager at Check Point Software Technologies, Middle East shares his thoughts.

The healthcare industry is rooted in precision, care, and trust. While it continues to lead in medical innovation, its digital transformation has not kept pace. Beneath the surface of modern clinical advancements lies a fragmented digital infrastructure — often outdated, under-secured and increasingly vulnerable.

Healthcare organizations around the world are experiencing a surge in cyberattacks. According to Check Point Software’s latest threat intelligence report, the global healthcare sector has seen an average of 2,387 cyberattacks per organization per week over the past six months. As the industry becomes more digitally interconnected, its exposure to cyber threats continues to escalate. However, modernization of core digital systems remains inconsistent across the sector—leaving critical vulnerabilities unaddressed.

In the Middle East, that number is even higher—reaching 2,677 attacks per week per healthcare organization. These figures underscore a growing reality: healthcare providers are operating in an environment of persistent and escalating cyber pressure, where the threat landscape is becoming increasingly complex and unforgiving.

In one tragic case that underscores this reality, a UK hospital trust recently confirmed a patient’s death was linked to delays caused by a cyberattack on NHS pathology systems— illustrating that cyber security in healthcare is no longer just an IT concern, but a matter of life and death.

Despite the rising frequency and severity of attacks, many healthcare organizations remain slow to act. For many providers, uncertainty about how to upgrade safely — without disrupting critical services — has led to prolonged delays. But inaction has opened the door to serious security gaps. The result? Vulnerabilities that cybercriminals are all too eager to exploit.

The Security Cost of Inaction

Many healthcare organizations remain hesitant to overhaul their IT environments—largely out of caution, complexity or compliance concerns. But that hesitancy is leaving real vulnerabilities exposed.

» According to Dialog Health, 24% of major healthcare security incidents were ultimately traced back to outdated IT or unsup-

Ram Narayanan Country Manager at Check Point Software Technologies, Middle East

ported software

» In 2024, 34% of cyberattacks on healthcare organizations involved exploiting software vulnerabilities—clear evidence that outdated systems are actively targeted

» Legacy technology ranks as a top cybersecurity concern for 39% of healthcare cybersecurity professionals, underscoring widespread awareness of its risk profile

Outdated infrastructure isn’t just inefficient—it’s dangerous.

A Real-World Example: Healthcare – Targeted Phishing

Cybercriminals are exploiting these weak points with increasing sophistication. The Check Point Research team recently uncovered a targeted phishing campaign aimed at healthcare organizations. Attackers impersonated well-known medical scheduling services like Zocdoc, sending emails that used real doctor images with fake names and fictitious clinic references. These emails instructed recipients to call a phone number—where attackers, posing as healthcare providers, attempted to extract sensitive information. Powered by real-time threat intelligence, Check Point’s Harmony Email & Collaboration blocked over 7,000 phishing emails—effectively preventing the campaign from reaching nearly 300 targeted organizations.

Why Healthcare Remains a High-Value Target

The cyber criminals behind these healthcare-focused attacks aim to steal sensitive employee/consumer data. Here’s why:

• Healthcare data can independently command premium prices on the dark web, making this pursuit extremely lucrative for cyber criminals.

• Personal health data can be processed and packaged with additional illicitly obtained private data. In turn, cyber criminals can create “identity kits” that can be sold and used to support a variety of criminal exploits.

• Cyber criminals can leverage sensitive healthcare data in order to conduct psychological warfare. They can threaten to expose people’s personal information to extort them financially, to blackmail them, and more.

• Exposed data may enable cyber criminals or data buyers to obtain medical services or prescriptions that are in the victim’s name. Nefarious persons may attempt to resell prescription medications for profit, for example.

• In the event that a clinic’s medical records are altered by cyber criminals, victims may receive incorrect treatments and suffer from dangerous medical errors. Cyberattacks on healthcare are no longer abstract IT incidents—they’re patient safety threats.

What Healthcare Organizations Can Do Right Now

Healthcare institutions don’t need to overhaul their entire infrastructure overnight. But they can — and must — take decisive steps to reduce their exposure and build resilience:

1. Strengthen email security with AI-powered tools - Deploy AI-based email filtering like Check Point SmartPhish to block phishing attempts before they interrupt workflows or reach patient-facing staff.

2. Equip employees to be the first line of defense - Run regular phishing simulations and awareness programs to help staff recognize and report suspicious activity confidently.

3. Establish clear incident response protocols - Ensure teams know exactly what to do — and who to notify — when they detect potential threats, so action can be taken without delay.

4. Protect mobile and remote endpoints - Secure devices used in hospitals, clinics or offsite settings with endpoint security tools that prevent unauthorized access and data leakage.

5. Integrate layered, proactive cyber security - Adopt interoperable platforms like Harmony Email & Collaboration that provide protection across email, collaboration apps and endpoints — all without disrupting day-to-day operations.

Final Word

Cyber security is no longer just a technical requirement — it’s a core pillar of patient safety. As healthcare grows more digital, protecting the systems behind care delivery is as critical as the care itself. The risks are rising, but so are the solutions. Modernization doesn’t have to disrupt—it has to begin. Because in healthcare, hesitation can come at too high a cost.

"Healthcare institutions don’t need to overhaul their entire infrastructure overnight. But they can — and must — take decisive steps to reduce their exposure and build resilience"

HOW DATA INFRASTRUCTURE IS FUELING DUBAI’S AI REVOLUTION

Jose Petisco, VP of EEMI Strategic Markets at NetApp, explores how Dubai is setting a benchmark for responsible, scalable AI adoption powered by intelligent data infrastructure.

Cities around the world are reengineering themselves to accommodate artificial intelligence—not just through new technologies, but through a total rethink of how urban systems work together.

A Reuters report projects that by 2025, over 500 cities will be using digital twins to better manage resources, potentially saving $280 billion by 2030 through smarter planning and operations.

Similarly, a Deloitte study adds that at least 250 cities across 78 countries are actively deploying AI, automation and agentic systems to improve everything from traffic flow to healthcare.

As this global momentum builds, one thing is clear: the success of AI in urban environments depends less on the tools themselves and more on the strength of the data infrastructure that supports them.

Dubai is leading this shift and is taking it further.

The city is laying the groundwork: building data highways and secure platforms that allow AI to truly take hold. Artificial intelligence is already embedded in many of Dubai’s everyday systems.

From healthcare and finance to logistics and city planning, AI is helping services become more adaptive and operations more efficient. But what makes this possible happens behind the scenes— how data is stored, organized, protected and routed. Everything must flow smoothly for AI to deliver on its promise.

Dubai’s approach to AI is rooted in long-term thinking. The Dubai AI Roadmap, for instance, sets out to embed AI in key sectors of society.

Alongside it, the Dubai Data Strategy is focused on shaping a secure, scalable data environment. These frameworks are building the infrastructure for a city that thrives on intelligent decision-making and citizen-centric services.

The outcomes are already visible. Supply chains are getting sharper with real-time logistics. Financial institutions are using predictive tools to make better choices.

Hospitals are finding ways to diagnose faster with help from AI-driven insights. Even traffic patterns are getting a second look,

VP of EEMI Strategic Markets, NetApp

Jose Petisco

thanks to planners using models to guide city growth and flow.

All these innovations, though varied, lean on a shared resource: data. And not just having a lot of it, but knowing how to manage it. The old comparison still holds: “Data is the new oil.”

Like oil, data on its own isn’t much use. It needs refining, cleaning, organizing, protecting and moving to become useful. Without that groundwork, even the smartest algorithms are limited.

That’s where infrastructure comes in. Dubai has made targeted investments in systems that not only store and secure data, but also make it work when it’s needed. Performance, privacy and compliance aren’t just checkboxes—they’re part of what makes the entire engine run.

Across this growing ecosystem, companies are contributing in different ways to help make this possible. NetApp, for instance, is supporting the development of sovereign, on-premise AI infrastructure designed to power real-time enterprise workloads.

As part of a 2025 collaboration with NVIDIA in Dubai, intelligent data systems were combined with high-performance computing to support agentic AI workloads in regulated sectors like healthcare.

These systems allowed local organizations to run AI models with ultra-low latency while ensuring full data sovereignty. The focus wasn’t just on speed or scale—it was about building trusted, reliable environments that align with local policies and long-term goals.

What’s powerful about this model is how easily it can be applied elsewhere. Any region looking to scale AI responsibly can learn from it.

It’s about putting the right plumbing in place so data can move freely, securely, and usefully. And it’s about removing barriers, so public and private sectors can work together to get the most from their data.

The future of AI in Dubai

Dubai isn’t just keeping pace with global AI developments—it’s setting its own course. Across the city, there’s a shift toward systems that don’t just react, but anticipate.

Think of intersections where traffic lights change based on live congestion or public services that adjust before people even know they need them. These aren’t future concepts—they’re already showing up in everyday use.

This scenario isn’t a distant dream; it’s already underway. Initiatives like District 2020, the post-Expo 2020 innovation hub, are laying the groundwork for a resilient, inclusive and data-smart future.

Of course, building this kind of environment takes more than vision. It depends on infrastructure that respects privacy, moves quickly and delivers insights when they matter most.

The tools are important, but what makes them work is how well the data moves behind the scenes. Intelligence, in a city like Dubai, is no longer an add-on—it’s becoming part of the architecture.

What’s next?

Dubai’s approach is catching the attention of cities around the world, and for good reason. It’s not about rushing to adopt the newest tools or chasing trends. The real takeaway is simpler: build systems that can grow, adapt, and earn trust over time.

That starts with how data is handled. When information moves reliably and securely, everything else, AI models, automation, and public services, can function as intended and generate meaningful outcomes.

The most forward-thinking cities won’t just treat data as an IT issue. They’ll treat it as a long-term asset that shapes how decisions are made and services are delivered. Because in the end, it’s not the tools that make a city smart. It’s how ready the city is to use its data in meaningful ways. And that’s where the real advantage lies.

"From healthcare and finance to logistics and city planning, AI is helping services become more adaptive and operations more efficient. But what makes this possible happens behind the scenes—how data is stored, organized, protected and routed. Everything must flow smoothly for AI to deliver on its promise."

OWNING THE RISK

Saif Alrefai, Solutions Engineering Manager, OPSWAT discusses how to make the shared responsibility model work in SaaS environments

From sales and marketing to customer support and analytics, Software-as-a-Service (SaaS) platforms have become central to day-to-day operations. But as the cloud becomes more embedded in business processes, so also does the risk. According to recent research, 82% of data breaches now target cloud-based data, with ransomware leading the charge. By 2031, global losses tied to malware are projected to hit a staggering US$10.5 trillion annually. The speed and scale of today’s cyber threats mean that cloud security can no longer be treated as someone else’s job.

What Shared Responsibility Really Means

A major reason for complacency around cloud security is a lack of clarity over who’s actually responsible for what. Most SaaS providers operate under a shared responsibility model, which means they’ll secure the infrastructure that powers the service, but the liability is on customers to secure how the platform is used. That includes what data is uploaded, how access is controlled, and what workflows are enabled.

In other words, your cloud provider may protect their data center, but you’re responsible for what your users bring into the platform. If that includes unscanned attachments, malicious uploads, or sensitive customer data, the risk is yours to manage.

Let’s take Salesforce as an example. As one of the most widely adopted enterprise platforms, Salesforce is home to everything from pipeline forecasts and customer files to invoices and contracts. It’s also a place where multiple teams, from sales to service, collaborate and share documents every day.

But in that environment, even a single malicious file upload can cause serious problems. It can sit in a shared folder unnoticed, be sent to customers, or interact with other systems via APIs all going undetected or without ever triggering alarms — unless the right security measures are in place.

Routes to Responsibility: Options and Trade-Offs

Saif Alrefai Solutions Engineering Manager, OPSWAT

So, how can CIOs meet their security obligations under the shared responsibility model?

Omar Akar Regional VP, Middle East & Emerging Africa, Pure Storage

One option is to design a tailored on-premise solution that routes cloud traffic through an internal security gateway. But this approach can quickly become complex and costly. It impacts user experience and undermines the core advantages that originally motivated the organization’s cloud migration strategy.

A far more effective route is to embed security directly into the cloud platform using native integrations available through that service’s own marketplace. These solutions are purpose-built to sit within the cloud environment, meaning they can be deployed rapidly, scale as needed, and operate seamlessly without creating new IT overhead.

They also align with existing procurement models. Instead of negotiating separate vendor contracts and undergoing lengthy compliance reviews, CIOs can procure and deploy trusted security solutions as easily as adding a plug-in. This streamlines rollout while reinforcing trust, both internally and with customers.

It Has to Be Fast, and Invisible

Once the decision has been made to embed security into the cloud environment, the next step is choosing the right solution. And here, it’s important to match the rhythm of real-world business activity.

Take file uploads, for example. On a cloud platform used for daily operations, files move quickly as they’re shared between teams, attached to records, and exchanged with external partners. This speed is a strength, but it also makes it easy for an infected file to do damage before it’s detected. Worse still, some malware strains can lie dormant or disguise themselves as legitimate files, evading basic security filters.

That’s why CIOs should seek out solutions that automatically scan every upload in real time, using advanced threat detection that includes behavior-based analysis, deep file inspection, and Content Disarm and Reconstruction (CDR). Protection must be automatic, invisible to the user, and capable of catching both known and unknown threats. The goal isn’t just to prevent a breach. It’s to maintain the speed of business while staying secure.

Compliance: Not Just a Checkbox

Defending against cyber threats and fulfilling regulatory compliance are both essential components of a comprehensive security strategy. Whether you’re operating under GDPR in the EU, CCPA in California, or local data protection regulations in the GCC, compliance is non-negotiable. In some sectors, particularly finance and healthcare, organizations are also bound by standards like PCI-DSS, HIPAA, SOX, or SWIFT CSCF.

Failure to comply can result in significant penalties, not to mention reputational damage. That’s why any security solution selected should be capable of supporting compliance out of the box, with features like audit trails, policy enforcement, and data classification. It’s about building peace of mind into your processes.

Scaling with the Business

Modern cloud usage is often unpredictable. One month, your business might be uploading hundreds of files; the next, it could be thousands. Your security approach needs to scale just as flexibly, without sacrificing speed or reliability.

This means choosing solutions architected for the cloud:

high-performance, API-driven, and capable of adapting to workload fluctuations. It also means flexibility in pricing. Models that reflect usage, not rigid seat counts, will ensure that your investment aligns with your actual risk surface, not just your headcount.

Own the Risk, Protect the Platform

For CIOs, cloud platforms are no longer peripheral tools, they’re mission-critical systems. That means treating them with the same severity as your data center or core network. The shared responsibility model is clear: providers secure their stack; you secure your data and how it’s used.

At the same time, taking responsibility doesn’t mean compromising usability. With cloud-native security tools, you can embed protection that’s fast, seamless, and scalable, all without slowing your teams down or burdening IT with complexity.

Because in a world where malware can slip in with a single upload, visibility and control aren’t optional, they’re essential.

"A major reason for complacency around cloud security is a lack of clarity over who’s actually responsible for what. Most SaaS providers operate under a shared responsibility model, which means they’ll secure the infrastructure that powers the service, but the liability is on customers to secure how the platform is used. "

MINIMISING RISK WITH SMART SURVEILLANCE AND EX CAMERAS

Jesper Olavi, Global Product Manager at Axis Communications writes that the need for explosion-protected security and surveillance solutions has given birth to an entire portfolio of devices built for that purpose

Jesper Olavi Global Product Manager, Axis Communications

No two workplace environments are the same. Some carry more risks than others. In the arenas of critical infrastructure and industrial operations, firms in the Middle East face challenges balancing workplace efficiency with health and safety measures, having to deploy solutions that help protect personnel in hazardous environments. But that balancing act doesn’t have to come with compromises, thanks to innovations in network surveillance and the proliferation of explosion-protected devices.

All it takes is one spark

Whether in a factory, mine, farm or industrial installation, there can be a risk of an explosion caused by combustible or flammable material in the presence of air being ignited. This includes typical gases and vapours that are extracted and processed, a by-product of operations, or a production additive, across all sectors.

The risk extends beyond just gases and vapours. Environments where large amounts of dust or fibres are present in the air, like in industries such as farming and manufacturing, can lead to serious explosions. The potential ignition sources also greatly vary. Electrical sparks caused by friction, high surface temperatures, even lightning strikes, as well as open flames and fires resulting from electrical incidents, can lead to a devastating explosion.

How EX cameras mitigate risk

The need for explosion-protected security and surveillance solutions has given birth to an entire portfolio of devices built for that purpose. Regulations have also played a role in reinforcing this need, with today’s regulations, including the globally recognised IEC Zone system described in the IEC 60079 set of standards,

specifying hazardous areas and what equipment, electronic and otherwise, is authorised to be placed and used in them.

Explosion-protected cameras have traditionally been enclosed in a heavy-duty housing, typically made from aluminium or stainless steel, that prevents sparks from igniting a potentially combustible environment. Another method of explosion-protection has recently gained a lot of interest, where the cameras have been designed, tested and certified to ensure that the electronics cannot emit any sparks or overheat, meaning that there is no need for an external enclosure, which makes them far lighter, more cost efficient and easier to install. This type of camera can be installed in the less hazardous Zone 2, which makes up the majority of a hazardous site. These cameras can be placed in hazardous environments or areas where personnel should spend as little time as possible owing to the risk of combustion, from which they can transmit high-quality images for remote visual monitoring.

Explosion-protected cameras have also benefited from the integration of data analytics, adding a new layer to traditional monitoring and enabling operators to unlock new insights into their operations. They can be integrated with other monitoring technologies, such as heat and thermal sensors, which can detect where environmental temperatures are too high or if a piece of equipment is running too hot. All combined, these technologies and solutions can help operators optimise their operations and carry out proactive tasks such as predictive maintenance and safety enhancements.

Adding value through smart surveillance

At a time when industry operators are working to extract as much value from any business investment as possible, many do not realise that the same can be said for their security and network surveillance infrastructure. Operators need to think long-term. For example, many may decide to place standard surveillance cameras outside the hazardous area they are monitoring. This may result in short-term savings, but compromises accuracy by reducing the amount of detail those cameras can capture.

Operators need to think beyond the immediate results and consider the possibilities that come with today’s network surveillance solutions. They are a chance to create new efficiencies when it comes to their businesses, increasing their return on their initial investment and adopting a proactive stance to security and safety in hazardous working environments. The integration of data analytics and artificial intelligence (AI) based technologies takes

this a step further, as we have seen across all sectors, including critical infrastructure and smart city initiatives where intelligent systems are opening up new avenues for efficiency. The solutions can be further enhanced by adding explosion-protected network speakers, that can be triggered by events detected by the advanced algorithms in the cameras, alerting personnel on site of possible incidents.

The global market for explosion-protected cameras is projected to grow at a CAGR of 6.5% through 2030, culminating in a value of $2.5 billion and driven by factors such as increased industrial automation, an emphasis on workplace safety, and the need to comply with global safety standards. With the Middle East home to many critical industries where personnel work in hazardous environments, businesses can seize the opportunity to enhance their health and safety with proactive surveillance solutions that take their operations forward.

"The need for explosion-protected security and surveillance solutions has given birth to an entire portfolio of devices built for that purpose. Regulations have also played a role in reinforcing this need, with today’s regulations, including the globally recognised IEC Zone system described in the IEC 60079 set of standards."

FUTURE-PROOFING THE UAE

Mohannad Abuissa, Director of Solutions Engineering and CTO for Cisco in the Middle East and Africa discusses how AI-driven networks are powering innovation, resilience, and economic growth

As the UAE accelerates its transformation into a global hub for innovation, smart infrastructure, and digital excellence, the reliance on robust, secure network connectivity becomes more critical than ever. The country’s ambitious investments in artificial intelligence (AI), cloud computing, and cybersecurity are positioning it at the forefront of digital evolution, driving its vision for a knowledge-based economy.

The UAE's focus on innovation and seamless digital operations, from smart cities to tech hubs, means that any disruption carries widespread consequences across critical sectors.

According to Cisco’s latest global networking report, insights from over 8,065 senior IT and business leaders worldwide, including more than 250 in the UAE, reveal a stark reality: just one severe network outage per organization each year can cause a staggering economic loss of billions globally.

Downtime's true cost goes beyond money

While it’s easy to consider downtime mainly as a financial loss, its true effects run far deeper. Beneath the numbers lies a more significant problem: each outage erodes trust, hampers productivity, and diminishes future opportunities. When the network fails, supply chains are disrupted, customer service suffers, and the company's reputation can be damaged.

IT leaders in the UAE are already delivering financial value from today’s networks – largely by improving customer experiences (59%), boosting efficiency (57%), and enabling innovation (56%). But much of that value is at risk if it comes from infrastructure that hasn’t been designed for AI or real-time scale.

To unlock the full growth and savings they expect, leaders have identified critical gaps they must close: siloed or partially integrated systems (64%), incomplete deployments (55%), and reliance on manual oversight (50%). Smarter, more secure, more adaptive networks are the business case for investment. 96% say improved networks will directly drive revenue, and 97% expect meaningful cost savings – driven by smarter operations, fewer outages, and lower energy use.

AI is transforming networks — and elevating the risks

AI is transforming networks — and raising the stakes. The rise of AI assistants, autonomous AI agents, and data-driven workloads is fundamentally changing how work gets done, but it’s also generating network traffic that is more complex, unpredictable, and demanding than ever before. These applications require vast bandwidth and ultra-low latency to support real-time and near real-time processing.

Our research reveals that 67% of respondents say their current data centres can’t fully support AI requirements, and 92% intend to boost capacity—whether on-premises, in the cloud, or both.

This significant investment shift reflects the nation’s commitment to becoming a global AI leader. This is not just about managing

Mohannad Abuissa Director of Solutions Engineering and CTO, Cisco

more data; it’s about enabling real-time insights, supporting innovative applications, and driving growth at an unprecedented scale for the UAE economy. The network is no longer just the backbone – it’s the engine driving UAE’s digital transformation, yet it faces unprecedented pressures from the complexity of AI workloads.

Secure Networking: Essential for Business Growth

With increased complexity comes greater risk. As networks become more dynamic and distribute their vulnerability to cyber threats grows. In the UAE 99% of organizations consider secure networking vital to their operations and growth with 68% viewing it as critical. Additionally, 97% believe that enhancing their network will improve their cybersecurity posture.

We are at a crucial turning point. The traditional view of networks as static and siloed systems is no longer relevant. Modern networks need to be predictive autonomous and secure by design. They must support seamless connectivity for AI workloads remote teams and hybrid cloud environments all while safeguarding data applications and reputation.

At Cisco, we see this as both a challenge and an opportunity. By redesigning networks for greater flexibility, intelligence, and security, organizations can fully realize the advantages of AI, drive efficiency, and gain a sustainable edge in the marketplace.

A pivotal moment — and a chance for growth

The insights from our research indicate that network outages are no longer merely temporary inconveniences; they represent a multi-billion-dollar challenge to global innovation and economic progress. For UAE organizations, this underscores a significant area for consideration. Investing in modernizing and securing networks is poised to enable businesses to harness the full potential of AI, drive efficiencies, and maintain a long-term competitive edge.

HOW PORTABLE AI-POWERED DEVICES ARE RESHAPING THE FUTURE OF WORK

Mohit Bector, Commercial Head – UAE & GCC, ASUS Business says that with the rising popularity of AI use in the workplace and the adoption of remote work, there is now an increasing need for hardware that can process AI requests on-device

Artificial Intelligence (AI) has gone a long way since the term was first used. In fact, evidence of AI use was present as early as the 1950s, when Alan Turing published his work on what would famously be known as The Imitation Game. From there, AI became a widely recognized term associated with computers capable of performing intellectual tasks.

AI back then was different from what AI is today. It has now evolved into an integral part of most modern businesses, handling complicated tasks with little to no supervision. AI itself is a continually growing economy, projected to reach $1,339 billion by 2030. Generative AI, for example, AI systems that can generate new content based on what it has learned from existing data, has seen an amazing 39.4% adoption rate.

The adoption of Generative AI became popular thanks to mobile applications and websites that made it accessible to the average user. This worked because it utilized cloud-based servers to do the work, which doesn’t put any strain on the user’s hardware. However, servers have limits, and sometimes it may not be able to process requests until it can manage the workload again. Relying solely on this method is not feasible for businesses, and what they need are devices capable of real-time AI processing.

With the rising popularity of AI use in the workplace and the adoption of remote work, there is now an increasing need for hardware that can process AI requests on-device. With this, there is now a need for businesses to invest in high-performance, portable computing devices. I see this as a key enabler for any business going through an AI-driven digital transformation.

A 2025 statistic revealed that 56% of companies allow remote work, with 16% going fully remote. This means that work no longer happens in one location. It could be at home, on the road or anywhere in between. With AI now becoming a tool for automation and content creation, it poses a challenge for workers to complete their tasks by having the same computing power as these cloud-based solutions.

This is where real-time on-device AI processing matters. A laptop, for example, which is capable of this means it should be equipped with a CPU, GPU and NPU combination that can process AI workflows without a hiccup. One initial issue faced by users is that increased computing power often comes at the cost of portability, requiring large and bulky hardware to handle 3D rendering, simulation, or large-scale data processing. Fortunately, that is no longer the case, as advancements in chip manufacturing enable processors smaller than a grain of rice to handle demanding AI-based workloads with ease. Moreover, users concerned

Commercial Head – UAE & GCC, ASUS Business

about privacy and security can be assured knowing that their personal data remains private seen by anyone as the processing happens right on the device.

These AI-capable chips aren’t just being used in laptops and techbased industries, but also in devices in other sectors such as retail, manufacturing, automotive and healthcare. The common denominator across these industries is the ability to act quickly based on the data that is available, something that on-device AI can do. AI aids in more ways than anyone could imagine, hence the necessity for devices that can handle the computing power required for processing AI-based tasks.

From what I see, AI is more than just a trend. It is a technology that will slowly reshape industries around the world. Its impact is already evident given its role in various sectors. Portable powerhouses are essential to embrace this shift and are no longer an option if businesses want tasks done efficiently. With AI becoming an embedded part of how we work, we need devices that aren’t just portable, but also capable.

Mohit Bector

DELL PRO PREMIUM CONFERENCING SOUNDBAR (SB725)

The Dell Pro Premium Conferencing Soundbar (SB725) integrates effortlessly with Dell monitors. Optimized for Teams and Zoom, it delivers exceptional sound clarity while offering an integrated desk setup.

Key features of the device include dual directional AI-based noise cancellation to cut out distractions on both ends of the call, echo cancellation for natural and undistorted conversations, and magnetic attachment with over 50 Dell monitors. The soundbar’s microphone and audio clarity make it a top-tier audio accessory for both home and corporate offices.

The Dell Display and Peripheral Manager app allows users to adjust device settings and customize audio preferences by assigning preset modes such as Speech, Bass Boost, and Treble Boost. Additionally, users can create personalized audio presets using the Audio Equalizer, enable or disable Sound Notifications, and receive the latest firmware updates. You can save time and boost IT efficiency with the Dell Device Management Console to manage your Dell peripheral fleet at scale, from a single cloud-based console.

Highlights:

• The Dell Pro Premium Conferencing Soundbar (SB725) integrates effortlessly with Dell monitors. Optimized for Teams and Zoom, it delivers exceptional sound clarity while offering an integrated desk setup.

• Key features of the device include dual directional AI-based noise cancellation to cut out distractions on both ends of the call, echo cancellation for natural and undistorted conversations, and magnetic attachment with over 50 Dell monitors. The soundbar’s microphone and audio clarity make it a top-tier audio accessory for both home and corporate offices.

• The Dell Display and Peripheral Manager app allows users to adjust device settings and customize audio preferences by assigning preset modes such as Speech, Bass Boost, and Treble Boost. Additionally, users can create personalized audio presets using the Audio Equalizer, enable or disable Sound Notifications, and receive the latest firmware updates. You can save time and boost IT efficiency with the Dell Device Management Console to manage your Dell peripheral fleet at scale, from a single cloud-based console.

ASUS ExpertBook B3 Series

The ASUS ExpertBook B3 series is an all-new lineup of AI-powered laptops that offers extensive customization to empower daily business needs. Equipped with up to the latest Intel Core Ultra 7 processor (Series 2) with Intel vPro, Intel AI Boost NPU and Intel Arc graphics, and up to 64 GB of memory, the laptops deliver solid performance to tackle a wide range of tasks seamlessly.

There’s also a suite of powerful AI tools such as ASUS AI ExpertMeet, Microsoft Copilot and AI noise-canceling technology that deliver unmatched productivity experiences. Connectivity options like up to Wi-Fi 6E and 5G connectivity ensure users can keep connected. With a build that’s as lightweight as 1.4 kg, a 180° lay-flat hinge, military-grade durability, comprehensive connectivity, and advanced security features, ASUS ExpertBook B3 series AI PCs ensure flexibility and efficiency on the go, keeping employees productive, wherever they work.

As an AI PC, these laptops go beyond the traditional CPU and GPU setup by incorporating an advanced Intel Neural Processing Unit (NPU). This integrated AI engine seamlessly delivers improved collaboration and productivity through local AI assistants and superior video-editing performance, all while maximizing energy efficiency for exceptional battery life.

ASUS ExpertBook B3 boasts a sophisticated, architecture-inspired design with a new chassis. It features an elegant, gentle grey color finish and a sustainable design incorporating over 25% post-consumer recycled (PCR) materials. It also benefits from the innovative ASUS ExpertCool thermal solution, an enhanced cooling system that ensures consistent, optimal cooling whether the lid is open or closed.

KODAK S5000 SERIES

Kodak Alaris announced the launch of its next-generation KODAK S5000 Series production scanners and the latest version of its industry-leading capture software, KODAK Capture Pro 7.0. Delivering unmatched speed, accuracy and automation, the new scanners process up to 210 sheets per minute and are purpose-built to meet the exacting needs of high-volume, highstakes industries across the Middle East, including banking, insurance, healthcare, and government.

At the heart of the KODAK S5000 Series is a powerful 32-core image processor, enabling consistently high throughput even for complex, mixed-batch scan jobs. The scanners’ Dynamic Flow technology distributes computing load between hardware and software, maintaining full speed even when producing three simultaneous image outputs per page. This is ideal for organisations needing both archival and optimised files. For example, an insurance company can simultaneously capture a compliant image for audit purposes, an optimised file for workflow, and a colour copy for customer service, all in a single pass.

The scanners are also designed to handle

sensitive and irregular documents with ease, thanks to advanced protection mechanisms including ultrasonic double-feed detection, metal and crease sensors, and intelligent slowdown to prevent jams or damage. The redesigned operator interface features an intuitive touchscreen for faster setup and issue resolution, while real-time monitoring of consumables minimises disruption to critical workflows.

The KODAK S5000 Series is available in three models tailored to different performance needs: the S5160 processes up to 160 sheets per minute, the S5180 up to 180 sheets per minute, and the flagship S5210 up to 210 sheets per minute, with tri-stream mode delivering even higher image counts.

Highlights:

• Next-generation KODAK S5000 Series scanners with processing speeds up to 210 sheets per minute for high-volume, high-stakes industries.

• Powerful 32-core image processor ensures consistently high throughput, even with complex, mixed-batch scan jobs.

• Dynamic Flow technology balances computing load between hardware and software to maintain full speed, even with three simultaneous image outputs per page.

• Tri-stream capture capability — generate archival, optimised, and colour copies in a single pass for multiple business needs.

Highlights:

• Robust performance: Up to Intel Core Ultra 7 processor (Series 2) with vPro, Intel Arc graphics, up to 64 GB of memory to elevate business pursuits.

• Smarter, faster and AI-powered: Groundbreaking integrated AI engine with ASUS-exclusive AI assistants to boost everyday productivity.

• Business-centric and easily repairable: Lightweight frame, comprehensive connectivity, and up to Wi-Fi 6E and 5G in a simple-to-maintain design.

• Enterprise-grade security and privacy: Rigorous security features, including biometric login, webcam shield and TPM technology.

The Innovation Imperative: Unlocking Business Potential with Intel-powered AI PCs

90% OF BUSINESS LEADERS SEE AI PCS AS KEY TO BOOSTING PRODUCTIVITY AND INNOVATION

Global survey by Intel reveals that Artificial Intelligence-powered PCs (AI PCs) are rapidly gaining traction as businesses look to accelerate innovation

Intel has released new findings from a global survey of 5,050 business and IT decision-makers across 23 countries, revealing that Artificial Intelligence-powered PCs (AI PCs) are rapidly gaining traction as businesses look to accelerate innovation, elevate productivity, and enhance IT efficiency.

According to the survey, a remarkable 90 per cent of respondents believe AI PCs will significantly boost productivity, with nearly half expecting a substantial increase in performance across daily workflows. Meanwhile 92 per cent associate AI PCs with enabling new products, services, and revenue streams, highlighting a strong connection between AI integration and business innovation. As organizations modernize their tech infrastructure, 87 per cent of businesses globally are either in the process of upgrading to AI PCs or plan to do so in their next device refresh cycle, signalling a major shift in workplace computing.

Despite the enthusiasm, security concerns persist, particularly among non-adopters, with 33% citing it as their primary barrier. However, the picture looks different among AI PC users. Just 23% of adopters report security as an issue, thanks to advanced built-in hardware security features that protect data and systems from the ground up. Unlike traditional cloud-based AI solutions, AI PCs are capable of processing sensitive workloads locally, keeping data on the device and reducing exposure risks, which is especially valuable for regulated industries such as healthcare, finance and legal services.

The survey also highlights a strong investment appetite for AI PCs. Business leaders say they are willing to pay up to 25 per cent more for devices that deliver AI PCs that deliver higher performance, power efficiency, and long-term value. In fact, early adopters report up to 213 per cent ROI over three years, with 90 per cent fewer on-site IT visits and 65 per cent less time spent on device management. These efficiency gains allow IT teams to redirect their focus to strategic initiatives that drive growth.

Yet training remains a persistent challenge. While 95 per cent of respondents agree training is essential to maximizing ROI, only 42 per cent of organizations offer ongoing support programs. One-off tool briefings remain common, but continuous learning is critical as AI capabilities evolve. While AI PCs do not require a completely new skill set, organizations need to align training with specific workloads and roles to fully unlock the benefits of the technology. Without this, businesses risk falling short of their productivity and innovation goals.

The findings are clear: AI PC adoption is both a technology upgrade and a strategic imperative for forward-looking organizations. With Intel leading the AI PC category and on track to deliver 100 million AI PCs by the end of 2025, businesses can unlock new levels of performance, protection, and productivity if they take that step sooner rather than later.

Security: A Misunderstood Barrier

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