Marketing, communications and events support for
Welcome
Charities and the voluntary sector
My experience
Contact
Services
Ideas to solutions www.ldhmarketing.co.uk
“Helping you to improve outcomes and impact�
Home | Welcome | Services summary | Raising profile, raising income Page 1 Page 2 | Supporting staff and governance | Experience | Contact
“I
’ve been a director of a small group of national charities where I helped them increase fundraising and reduce costs”
Welcome All round marketing, communications, events and business support Life is tough for the voluntary sector at the moment but my experience has included working in many organisations that were struggling and helping to turn them around, including a national charity.
“T
he good news is that a lot of communications media are now cheaper than ever before. Many are even free”
I offer all round marketing, communications, events and business support to small- and medium-sized charities. My aim is to offer costeffective solutions that save you money — responsibly — and support your profile raising and fundraising. I have worked in the private sector, central government, education sector and most recently in the voluntary sector as a director in a small group
www.ldhmarketing.co.uk
of national charities, and am also a volunteer/committee member for a small local charity. Whether you need strategic help, a discrete project, or part-time or interim staffing support, my services are very flexible and I have a wide range of skills to support you. Contact me to discuss your needs further and for a quotation. Kind regards
Leigh Horton BA(Hons) DEMM DipM ACIM DipDM MIDM
Home | Welcome | Services summary | Raising profile, raising income Page 1 Page 2 | Supporting staff and governance | Experience | Contact
Services summary — Delivering practical solutions
Practical solutions I have a wide range of practical and creative skills to deliver your project. See my website for more samples of my work: www.ldhmarketing.co.uk. Even if you only need a very discrete small project please do not hesitate to contact me for a quotation.
Services offered >
Strategy and planning
>
Blogs and project websites
>
E-brochures
>
Writing, editorial and proofreading
>
Presentations
-brochures are easier to use than standard pdfs. Very touchscreen friendly, they work like a small offline website, and can be used as presentation slides without needing PowerPoint.
>
Screenshows
>
Microsoft Office templates
>
Graphics and photo-editing
>
PR and comms support
>
Event support
>
Business support
They’re ideal for fundraising packs, newsletters, staff handbooks, policy documents, reports, and great for events”
>
Training and support
“E
www.ldhmarketing.co.uk
Home | Welcome | Services summary | Raising profile, raising income Page 1 Page 2 | Supporting staff and governance | Experience | Contact
Raising profile, raising income (Page 1) E-publishing
Web and social media Marketing and communications >
E-brochures for eg:
>
Web content
˜
service offering
>
Web graphics
˜
press packs
>
Blogs/ entry websites
>
Social media support
˜
>
outcomes/ impact reports
PowerPoint presentations and screenshows
Management and training >
Communications training and workshops
Marketing and communications, fundraising, and policy and campaign work very much go hand in hand — or in a smaller charity may all be done by the same person!
Event and PR support
>
Infographics
>
PR support
>
Branding support
>
Event support
>
Office templates
>
PR risk assessment
>
Editorial housestyle guide
>
Writing, editing, proofreading support
www.ldhmarketing.co.uk
I can provide support across all areas. I’ve given some examples on this page and the next page, but if you have a project not listed here that you’d like to discuss, please do contact me.
Home | Welcome | Services summary | Raising profile, raising income Page 1 Page 2 | Supporting staff and governance | Experience | Contact
Raising profile, raising income (Page 2) E-publishing
Web and social media
Event and PR support
Fundraising >
E-brochures for eg: ˜
>
legacy and in-memoriam packs
˜
fundraising appeals
˜
events
˜
supporter newsletters
>
Supporter and fundraising blogs
>
Web content
>
Web graphics
>
Infographics
>
Event support
>
Support for policy/ research
Writing, editing, proofreading
Policy, campaigning and research >
Campaign packs
>
Simple web surveys
>
Public policy documents
>
Campaign blogs
>
Policy briefings
>
Research reports
>
Infographics
>
Writing, editing, proofreading
˜
˜
consultation events launch events
www.ldhmarketing.co.uk
Home | Welcome | Services summary | Raising profile, raising income Page 1 Page 2 | Supporting staff and governance | Experience | Contact
Supporting staff, supporting governance E-publishing
Web and social media HR, volunteers and governance >
Policy documents
>
Staff handbooks
>
E-newsletters
>
Volunteer packs
>
Staff, volunteer, trustee recruitment support: ˜
ads artwork
˜
e-brochures
˜
induction materials
>
>
Small intranet and file sharing solutions Simple web surveys and forms
Event and PR support >
Support for staff/ internal communications/ staff development events
Management and training >
In-house training and workshops
>
Training materials
>
Support for office moves, eg staff communications, simple floorplans
>
Marketing and communications skills are also important in how a charity promotes itself to prospective staff, volunteers and trustees.
How well you are There is a strong emphasis succeeding needs to be now on how charities run communicated to funders, themselves. Operating donors and other stakeholders as well as to 'Mystery shopping’ efficiently and saving money are not just vital to staff and volunteers.
Finance and management >
Budget spreadsheets
>
Management accounting reports and presentations
>
Financial reports
>
Web graphs
>
Web graphics
keep overheads down, low operating costs can motivate donors to give more, creating a virtuous circle.
>
Support with tenders
>
Developing KPIs and dashboards
www.ldhmarketing.co.uk
Home | Welcome | Services summary | Raising profile, raising income Page 1 Page 2 | Supporting staff and governance | Experience | Contact
How my experience can help you
“I
offer all round marketing, communications, events and business support to charities and voluntary organisations, social enterprises and other sectors.
Wide ranging knowledge and skills My career in marketing, communications and event management has included: >
very hands-on roles with tiny budgets
>
high profile campaigns in the national media
>
successful turn-round roles and strategic positions up to Director level in the voluntary sector.
My aim is to offer practical, cost-effective solutions that save you money — Well qualified responsibly — and support As well as postgraduate level your profile raising and qualifications in marketing I also fundraising” have a languages degree, CELTA and PTLLS teaching qualifications, and Certificates in Administrative Management and Business Planning.
Experience from all sectors
>
St George’s, University of London
I can bring experience gained from working in all sectors. To me all sectors can learn from each other and there has never been a time when it has been so important for cross-sector co-operation and understanding.
>
Ofsted
>
QCDA
>
Teacher Support Network group of charities
>
Carefree Kids (volunteer)
Previous employers include: >
Great Universal Stores Catalogue Order Ltd
Whether you’re at the ideas stage, need some strategic help, or have a specific task or project you just want to get moving with, contact me to discuss.
As a freelancer I can offer very costCentral Office of Information (COI) working on projects for DFE effective solutions and every project will start with an agreed specification and The Welsh Office and quotation so there are no > South Thames College/ surprises later. Wandsworth Adult College >
>
UNL/London Metropolitan University
>
Southgate College
www.ldhmarketing.co.uk
Contact me now to discuss your project, ideas or problem.
Home | Welcome | Services summary | Raising profile, raising income Page 1 Page 2 | Supporting staff and governance | Experience | Contact
How can I help you? Let’s talk …
Contact me Contact details E: ldh.london@gmail.com
LDH Marketing on social media Facebook page LDH Marketing
(Email is the easiest way to contact me)
T: 020 8989 1368
Leytonstone online presence www.leytonstonetoday.net I created a community website for my local area ‘Leytonstone Today’ in 2011. If you are based in, or mainly operating in, Leytonstone ask me about additional promotional opportunities.
Google+ Page www.gplus.to/LDHMarketing
Facebook profile Leytonstone.London
YouTube LDHMarketing
Facebook page Leytonstone London E11
LinkedIn:
Google + Page www.gplus.to/LeytonstoneLondonE11
● Ldhorton
YouTube LDHMarketing
Skype: LDHMarketing
www.ldhmarketing.co.uk
Cost-effective communications
● LDH Marketing Twitter @LeytonstoneE11
for
Business
Education
Charities
Pinterest Leytonstonee11
Visit my website www.ldhmarketing.co.uk