COLLECTIVE WORK of Daphine Lazuardian R.
Daphine Lazuardian R.
Graphic Designer | Art Director
It’s good to see you reading this, I’m a professional Visual Designer with 4 years of experience. I experienced mostly in brand development, Key Visual making, collaterals, packaging design, and other 360 campaign supports. On my current role, I also coordinate cross-functionally to ensure consistency in brand-related designs. And yes, you can contact me at daphinelr@gmail.com
ITS Design Center
Jr. Designer 2019 - 2020
MALT Studio
Freelance Art Director for IDEA FEST 2020 2020
Youvit Brand Creative (Sr. Graphic Designer) 2021 - 2023
Good Reason Advertising
Art Director 2023
DOKI Agency (for AQUA Home Service)
Freelance Graphic Designer 2024
Paragon Corp
Freelance e-Commerce Designer 2024
Awards & Certificate
UI-UX RESEARCH AND DESIGN: FULLSTACK INTENSIVE BOOTCAMP (MySkill - 2023)
Best ‘Enjoy The Journey’ Employee 2022 (Youvit - 2023)
Conceptualization Behind Design and Exploration (Bincang Grafis Hari Ini - 2024)
Keen eye to detail
Creative Thinking
Art Direction
UX Writing
Youvit 2.0
Key Visual
Objective: Create new communication for Youvit that represents natural, delicious, and trustworthy vitamin gummy for millennial adult.
A series of key visual that represents all the line of Youvit vitamins. Including the Beauty Trio line up as a complete vitamin for maintaining skin health.
Youvit Ramadan Campaign
Objective: Boost sales on supporting sales team on sell out special bundle for Multivitamin & Beauty line up during Ramadan Season, by creating Key Visual and packaging bundle.
Youvit Adventure Campaign 2022
Establishing The Brief: Kids, as the most genuine and erratic stuff inside their mind. Backyard is a jungle to explore and blanket is an open ocean to dive in. In the World of Youvit, you have the most fun adventure ahead With strong immunity beside you, which part of the map are you going to discover today Go for daring explorations
Campaign Logo
Key Messages
Pandemic strikes, yet we still carry on.
The latest global pandemic has changed a lot of things around the world, causing many loss and devastating effects. As the time goes by, we surely grow, we’re relieving and healed. By seeking new opportunities, taking new behavior, and spread the energy and optimism.
Defining Key Visual
Festive & Optimism
As the main line to deliver, these keys depicted by the use of vibrant colors and element placing.
Telling Stories
Illustration enhance the ability to tell more of the context along. As a tool to deliver informations visually
Bold
Typography, negative spaces, and the legibility of each content should be presented straigh-to- point.
emerge positive affirmations, “By the end of this year, you will be: famous, rich, married, etc.” The other filter generates graphics that “puked out” from the users mouth and floating across the screen.
KAIZEN Wellness Cup and Fridge Design
cup design
Youvit Packaging
Revamp
Old Packaging
Objective: Regarding the updated regulatory from BPOM, Youvit upgraded its formula with natural ingredients. This allows it to show real fruits on the pack, it can be its strength to prove that it is a natural vitamin gummy with delicious taste. The challenge: the pack have to be high-credibility and proves efficacy.
Pink Sky Packaging Revamp 2024
Old Packaging
Objective
Revamp existing packaging with the similar mood & tone: Kawaii. To enhance the visual elements not limited to color, fonts, and illustration.
Establishing The Brief
Familiarity is important in revamping new packaging. Rather than finding out new colors, I decide to go with tweaking the old color into new shades. Besides, the existing packaging have cohesive colors with the common shades in the market. (e.g. Pink for Collagen, Yellow for Vitamin C)
Youvit Flyers & Collaterals 2023
Flyer to support Youvit’s involvement on Oh Beauty Festival
Flyers to support SPG on duty at the stores, retails, or events.
ERHAIR Scalperfect
360 Plan 2023
What the users aspire
Side effect on hair styling products
Product review
Resolution
Arrange TikTok and Reels video content including the tone, cut-to-cut frame, and talking points based on the campaign plan.
Here, the content wants to ensure that ERHAIR compensate your daily needs towards hair styling products by providing healthy scalp.
Tapi, setelahnya pasti lengket dan kaku. Gue jadi harus KERAMAS TIAP HARI!
Terus gue baru tau kalo keramas tiap hari tuh gak boleh pake shampoo sembarangan, dan bisa ngerusak kulit kepala
Be smart kalo milih shampoo. ERHAIR DBS
dan Soothing Hair Mask, angkat sisa hair clay, melembabpkan kulit kepala, rambut gak lepek lagi
Sekarang udah gak worry kalo harus pake hair clay tiap hari, karena udah tau cara bersihinnya
Siap tampil on point tiap hari
Idea to create brand collaboration with Hairnerds Studio as a lifestyle barbershop with high engagement rate on social media, to generate YouTube contents, TikTok video, and leads to collaborative bundle.
Hari ini kita akan treat kulit kepala lo dengan anti-dandruff treatment
Tentunya dengan paket ERHAIR Anti Dandruff Shampoo & Soothing Scalp
Buat kalian yang mau treatment ini, buruan karena persediaan terbatas.
Paragon Group
Marketplace Banner 2024
Freelance work in supporting e-Commerce Team at Paragon.
AQUA Home Service
Instagram Content 2024
Freelance work under DOKI (digital agency) in supporting AQUA Home Service Instagram Feeds & Stories.
This is the end of the portfolio. Reach me out at daphinelr@gmail.com or +6282220007270 to make something good together