Daphine Lazuardian
COLLECTIVE WORK OF
IDEA FEST 2020
YOUVIT IO WORKFOL
F A R K BE OK BO
EN S Z I A K LNES WEL
Images and or artworks on this portfolio are property of Daphine Lazuardian and respective various stakeholders: and may not modified or reproduced without prior permission of the owner.
IDEA FEST RESTART
Branding Art Direction Social Media Plan
2020
Pandemic strikes, yet we still carry on.
The latest global pandemic has changed a lot of things around the world, causing many loss and devastating effects. As the time goes by, we surely grow, we’re relieving and healed. By seeking new opportunities, taking new behavior, and spread the energy and optimism.
Defining Key Visual Festive & Optimism
Telling Stories
Bold
As the main line to deliver, these keys depicted by the use of vibrant colors and element placing.
Illustration enhance the ability to tell more of the context along. As a tool to deliver informations visually
Typography, negative spaces, and the legibility of each content should be presented straigh-to- point.
As a prominent tool to speak with the audience, IG Posts & Stories should contain striking and straightforward information.
Getting Engaged The first filter engages the user by present illustrated character (can be changed by tapping the screen), and roulette words that emerge positive affirmations, “By the end of this year, you will be: famous, rich, married, etc.” The other filter generates graphics that “puked out” from the users mouth and floating across the screen.
Tiket KAI Mobile App KAI Access is an official booking app from PT KAI. The users itself as massive as 3rd party booking app such as Tokopedia, Traveloka, etc. KAI Access has special feature by giving their passenger digital boarding pass. KAI Access also support Local Train booking which doesn’t available on 3rd party apps.
UI Design (initiative design)
Identifying pain points
1
2 2
1
Icons showing unobtrusive hierarchy by giving 8 identical icons.
Spacings between cards are too narrow; the + button are less visible; ‘Lunas’ and ‘Selesai’ are not showing distinct function.
3
Fill-in forms don’t display inside columns, boxes, nor lines. Perceives uneditable text looking.
3
4
Cards grouping have tacky looking by having inappropriate composition between spacing, title, and description.
4
Design A
Design B
Youvit Collective Workfolio
Marketing Campaign Merchandising E-mail Newsletter Art Direction Marketplace ads Packaging
I’ve been working in Youvit since early 2021, thus, I’ve been met with various campaign throughout the years. Handling numerous kind of design works from packaging, art directing, conceptualize visuals, oversee and ensure final graphics and layouts are visually appealing and on-brand.
Explore The Seas & Jungle from your room!
2021
Revamping new lines of packaging the 3 years old packaging:
new packaging brief and concept: Regarding the updated regulatory from BPOM, Youvit upgraded its formula with natural ingredients. This allows us to show real fruits on the pack, it can be our strength to prove that we’re natural vitamin gummy with delicious taste. The challenge: the pack have to be high-credibility and proves efficacy.
L NATURA
DELIC
IOUS
TRUSTWOR THY
dy”
n “not a ca
New packaging, outside the nature infused vitamin gummy
2022
Fruits arrangement in the middle as a signature showcase of Youvit that they’re natural & delicious vitamin gummy.
Main Posters and KV
The original visuals from its brand, that applied on various collaterals, campaigns, digital ads, etc.
2022
BEKRAF ANNUAL BOOK
Editorial Layouting
There was an attempt to foresee what will be fancied and trending next in design, tourism, and modern culture. Previously, in 2019, BEKRAF has released “Opus”, a brief achievement of the Creative Economy in Indonesia. On late 2019, together with my team arrange up its successor, titled “Creative Talent in Design Planet” this annual book proposed to BEKRAF. Due to the change of government formation change, it was not fit to release the book.
2019
Kaizen Wellness
Packaging Design In-Store Visibility (fridge)
Objective Create packaging for healthy mix juice, presented as a handy cup. Including the refigerator display as store visibility.
2023
Establishing Creative Brief and setting up the tone & key messages
fun way to
wellness
being healt hy with no harm, be creative an d have fun !
e fresh chogoic odness right to brings the nature e your kitchen tabl
do it yojuiucer towbeaheyalthy, your trustworthy u want :) you know what yo
mixed
variou s
fruits a
uplift
fun
nd veg
gies a
ll in on
for alltlhy habit s s e n l l e w a hea can start one now every
e cup
v
t n a ibr
cheering
cup design
Design Frames
in store refrigerator
Dapur Aganis
Branding & Social Media Planning
2020
Story on Instagram utilized to inform the new batch opening. Also, these stories include new menu, guide to order, and any other daily or weekly updates
m ! yu !
! yay
yum
while, Instagram post(s) presents the menu. As an online food merchant, Dapur Aganis should describe their menu clearly and highly appetizing.
contact me at: daphinelr@gmail.com