image and or artwork in this portofolio are property of Daphine Lazuardian and respective parties; and may not be distribute, modified, or reproduced without prior permission of the owner.
Art Direction
IDEAFEST 2020 Restart
Firm
MALT Studio Art Director
Illustration
Daphine Lazuardian Tommy Chandra
Web Developer
Panca Satrio
Associate AD
Timothy Hendrawan
IDEAFEST 2020 — RESTART With the theme of ‘Restart’ for Ideafest 2020 this year, we probed deeper into the meaning of the word. The ancient Greek symbol of Ouroboros comes to mind, where it depicts a serpent eating its tail – a symbol of eternal cyclic
the symbol, is a celebration of renewal, of welcoming new perspectives, of embracing change as essential part of growth.
2020
renewal. As such, the logo for Ideafest 2020: Restart, which takes its cue from
Color Scheme
D96538 R217 G101 B56
E4842f R228 G132 B47
FFDFC9
1592B2 R21 G146 B178
41354A R65 G53 B74
202021 R32 G32 B33
Shades
R255 G223 B201
3E4280 R62 G66 B128
Typography
Heading
Silk Serif ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!?()&*
IDEAFEST 2020 — RESTART
Dusapeliandi reicil is que omnihic imodissuntur autemodit aut escitio rerferf erspero voluptas ipsam fuga. To minus mossit quae volore moluptae pa int volende rspediti net dest harum alibustrum ut as aborepero bea voloria dundantorro
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!?()&*
2020
Space Grotesk
Instagram Post Instagram Post as the prominent tool to speak with the audience, should contain striking and straight-to-point information.
2020
IDEAFEST 2020 — RESTART
Instagram Story
The first filter engage the user by present
While the second filter generates visual elements
illustrated character (that can be changed by
that pop out from the mouth of the user by
tap the screen), and roulette words that emerge
opening their mouth, and float these graphics
positive words, “By the end of this year, you will be:
around the screen.
famous, rich, married, etc.”
2020
IDEAFEST 2020 — RESTART
Instagram Filter
Design Process Behind
It began with the theme itself,
However as the time goes by, we
Restart — as the word to initiate and
surely grow and relieve ourselves, by
inteprets the key visual will be.
seeking new opportunities, taking
The latest global pandemic has
new behavior, and spread the energy
changed a lot of things around
and optimism.
the world, causing many loss and devastating effects.
Telling Stories
Bold
As the main line to
Illustration enhance
Typography, negative
deliver, these keys
the ability to tell more
space, and the
depict by use of the
the context along.
readability of each
vibrant color and
As a tool to present the
content.
element placement
information visually.
IDEAFEST 2020 — RESTART
Festive & Optimism
2020
Defining Key Visual
Branding & Environmental Graphic Design
Medium Speed Train
Firm
Inno Design Center
Client
PT Kereta Api Indonesia
huge project handled together by PT INKA and PT KAI. MST Planned to stand as its own brand “Medium Speed Train�
Medium Speed Train
Connects two largest metro city in Indonesia, Jakarta and Surabaya. MST is a
2020
Years from now, Indonesia will have its very first Medium Speed Train (MST).
Office Stationery Kit
2020
Medium Speed Train
Environmental GD
Above Eye Level
Eye Level
Eye Level
Above Eye Level
Can be read by near
Can be read by distant
passenger only
passenger
How I Classified the Type On this placement of wayfinding, I group the signs corresponding to the eye level visibility. There are two groups as shown in the image above. Signs and findings are implemented on a dark background to create distinct contrast to its interior and follow the existing standards.
Toilet Sign 43 x 150 mm semi-transparent acrylic with LED
Seating Number 60 x 180 mm
Warning Signs 70 x 150 mm
Medium Speed Train
glossy enamel finish
2020
printed vinyl sticker
Environmental Graphic Design
Science Techno Park ITS
Lobby Overhead Sign 30 x 150 mm semi transparent &
70 x 110 mm Wall mounted multiplex. Duco finish.
2020
Wall Corner Sign
Science Techno Park ITS
matte acrylic box
Outdoor Signage 200 x 60 cm
Woman 168 cm
Wall Corner Sign 110 x 70 cm
Outdoor Signage 200 x 60 cm
Outdoor Hanging Signage 150 x 30 cm
Digital Poster for Social Media
Dapur Aganis
Firm
Freelance
Client
Dapur Aganis
Story & Highlight By the ratio of 16:9, story on Instagram utilized to inform the new batch opening. Also, these stories include new menu, guide to order, and any other daily or weekly updates.
2020
Dapur Aganis
Instagram Post
Instagram post(s) presents the menu. As an online food merchant, Dapur Aganis should describe their menu clearly and highly appetizing.
Post feed mainly contains the product photograph and any other consumer
2020
Dapur Aganis
reviews.
Editorial
BEKRAF Annual Book Creative Talent in Design Planet
Firm
Inno Design Center Editor in Chief
Abang Edwin S.
Design & Layout
Daphine Lazuardian
Junior Editor
Ruly Zuhadah
Nanda S. Y. M.
BEKRAF Annual Book On its very last existence in Indonesia, BEKRAF planned to launch its annual book in 2020. Previously in 2019, BEKRAF has released “Opus”, a brief
By the end of 2019, together with my team I arrange up its successor titled “Creative Talent in Design Planet”
2019
achievement of the Creative Economy in Indonesia.
BEKRAF Annual Book 2019
Unfortunately, due to its change of organizational structure uncluding its chairman, BEKRAF has gracefully ended its journey by the end of 2019. This book’s arrangement is no longer needed nor waited.
Mobile App Design
KAI Access App
KAI Access is an official booking app from PT KAI. The users itself as massive as 3rd party booking app such as Tokopedia, Traveloka, etc. KAI Access has special feature by giving their passenger digital boarding pass. KAI Access also support Local Train booking which doesn’t available on 3rd party apps.
Firm
(Initiative)
Client
PT Kereta Api Indonesia
Design B
Design A
Identifying Pain Points
Spacings between cards are too narrow; “+” button are less visible; “Lunas” and “Selesai” not showing distinct function.
Fill-in forms don’t display inside columns, boxes, nor lines. Perceives uneditable text looking.
Cards grouping have “flat” looking by inappropriate composition between spacing, title, and description.
2019
KAI Access App
Icons showing unobtrusive hierarchy by giving 8 identical icons.
Mobile App Design
OSMO Everyday Wear
Firm
(Initiative)
Client
OSMO (Fictional Brand)
I randomly generated a fictional brief for UI design at goodbrief.io; the bried is to make a landing page of everyday wear website named OSMO.
OSMO has a vibrant red logo, so I decide to use it as an accent to the visual elements.
2020
OSMO Daily Wear