Pre-listing Presentation

Sheila Lawrenson / Aaron Lawrenson

Dear Doug & Cory,

I am looking forward to our appointment on 4/6/24 at 4pm. The appointment should take about an hour, but I will set aside two hours in case you have questions. I am sending you this information package to review in advance. I believe my happiest clients are educated clients and I want to ensure you know everything you need to before selling your home. Included in this package are:

Information about us and our seller services guarantee

Past sales and client testimonials

Information about our firm

How we list homes

Overview of the process from start to finish

At this point I don’t know all of your particular needs, nor do I entirely know your financial and family situation. I do know that selling a home can be extremely stressful or extremely exciting, depending on the agent you choose to represent you. My job is to provide you with enough information to make good decisions and to make your move as stress-free as possible.

As you look through this package, write down any questions you have. I’m sure I will cover everything at our appointment, but in case you have special concerns, I don’t want to miss addressing them when we get together.

If you have any questions before our appointment, please don’t hesitate to reach out to me at 425.919.3611 / aaron.lawrenson@cbrealty.com.

I look forward to meeting with you,

Aaron Lawrenson Managing Broker

Sheila Lawrenson Managing Broker

“We recently purchased a new home and worked with the Lawrenson team at Coldwell Banker Bain. Both Sheila and Aaron were an absolute delight to work with. They were very professional and helped us gather all of the hard facts we needed to make an informed decision. At the same time, they understood the emotional side of purchasing a new home. We were so pleased with our experience, that we hired them again to sell the home we were moving out of. They positioned the sale of our home in a way that allowed us to maximize the value, but did it quickly so we didn’t have to own two homes at the same time. We would definitely work with them again.”

Doug Frye Former Global President & CEO of Colliers International

SELLER SERVICES GUARANTEE

1. We will review the agency's alternatives and representations that are available to you and to potential buyers - Seller Agency, Buyer Agency and Disclosed Dual Agency.

2. We will prepare a custom marketing action plan for your property.

3. We will provide you with a current market analysis and will assist you in determining the most effective list price for your property.

4. We will discuss with you various financing terms to be offered to buyers of your property.

5. We will furnish you with an estimate of the proceeds you can expect from the sale of your property.

6. We will help develop a plan - if requested - to enhance your property’s ability to attract buyers.

7. We will promote your property to other professional brokers and sales associates in the area.

8. We will submit your property listing to appear in the local MLS.

9. We will make information on your property available to local and out-of-town buyer prospects. Additional copies will be available for sales associates and prospective buyers at your property.

10. We will review with you our advertising program designed to generate buyer prospects for your property. This includes submitting your property listing to appear on top of local, national and international websites.

11. We will place - with your permission and as local rules permit- a Coldwell Banker Bain for sale sign on your property, to help generate calls from prospective buyers.

12. We will present your written disclosure regarding the condition of your property to buyers. You will keep me informed of any changes to the property and keep the information current on the disclosure form.

13. We will provide you with complete access to the mortgage, title escrow and home warranty services you need.

14. We will update you on market activity to keep you informed periodically of competitive market conditions, buyer activity, and the actions we have taken to market your property.

15. Upon your request, we will be present at your home for every showing to make sure your home is secure.

16. Your home will be secured at the end of each day, if there’s an MLS key box and there were showings.

17. Your value will be justified to an appraiser when we meet with them in person and provide them market data.

18. We will review all purchase offers as they are presented, and we will work on your behalf to negotiate a purchase agreement with terms that are acceptable to you.

19. We will seek financial qualifying information on all buyers submitting a purchase offer.

20. We will monitor and inform you of the progress of the transaction, including the satisfaction of all contingencies and conditions.

21. We will provide you - if requested - with details about our relocation and referral services which are available to you at no cost, regardless of where you are moving.

Coldwell Banker Bain offers the finest real estate services. To assure you of our commitment to your satisfaction, we offer you this guarantee of our marketing services. If you’re not satisfied with the efforts, we are making to market your home, we agree to release you from your listing contract upon written request. If within thirty days after closing of the sale of your home, it is determined that we have not performed the mutually agreed upon marketing services, you may specify your dissatisfaction in written document and request reimbursement from our portion of the sales commission.

ABOUT US

Aaron Lawrenson

Aaron, with 10 years of experience in the Real Estate industry, is a dedicated client advocate. His passion for guiding clients through buying and selling processes is admirable. His diligence and perseverance have helped him overcome numerous challenges, ensuring transactions proceed smoothly. His service is not only proficient but also engaging, making even mundane tasks enjoyable. Aaron’s strong ties to the Real Estate community and his ability to make the process fun are commendable. A Bellevue native, former collegiate baseball player, and musician who performs at local venues, Aaron also enjoys reading and exploring the Pacific Northwest in his spare time.

Sheila Lawrenson Key

Since 1986, Sheila has been a licensed real estate agent, starting her career at Lyon & Associates Real Estate. She has assisted 78 agents and achieved Master’s Club status in personal sales. Specializing in the Eastside Real Estate Market, she has sold a wide variety of homes from downtown condos to waterfront estates. Her unique marketing strategies for each client have placed her in the top 3% of Real Estate Agents nationally.

WE GIVE BACK

A percentage of our commission is given back to the Puget Soundkeeper, a local organization with a mission to protect and enhance the waters of the Puget Sound, St. Jude Children’s Hospital or a specific charity that’s meaningful to you.

SOLD

"It pays to get a realtor who is willing and ready to earn your business, and that’s what I found in Aaron Lawrenson of Coldwell, Banker Bain. From beginning to end he guided me through the process and made me feel like we were partners. His contacts with contractors, vendors and stagers were invaluable. It started with Aaron providing me with options on what he thought I could get for my home based on “as is”, moderate upgrades and then with more substantial upgrades. I ended up going with closer to the more substantial upgrades and the selling price exceeded my expectations. I was out of town for some of the final touches, staging and showings but Aaron handled all of that seamlessly. He also handled some logistic items such as getting rid of the final items in the garage, coordinating the removal of a vehicle and some last-minute repairs. He kept in contact with me daily during the showing period and provided me with a detailed spreadsheet outlining the offers that allowed me to make an informed final decision."

Sheryl Archer / Sold her home in Bellevue

"We learned of Aaron through neighbors selling their homes. I loved how he chose professional people meaning from staging and photography to give our house the best it could be. During our process, we also learned that Aaron grew up in our neighborhood which to us made it more meaningful. He knows the area and what people expect out of a home. He was very informative and helped us create a beautiful home for the next young family to build their memories. We would definitely recommend Aaron to anyone who needs a great informative real estate agent."

Pat & Debe Mitchelle / Sold their home in Bellevue

"Aaron is the kind of realtor that you can count on being responsive to your needs, respectful of your timeframes, and that light at the end of the tunnel during stressful situations. Everything went perfect during the sale of my house. The move was something I did not count on him to help, and I messed up big time. Aaron was there to help me when I realized I have made a mistake, to offer me his assistance, and to help me with the move after I had left. Since he comes from a family of realtors he has tremendous knowledge and resources, combined with the technological advantage that some of the senior realtors lack. Aaron sold my property very fast and managed to get me a wonderful deal. I even sold to someone who was interested in continuing with the vision of my mini botanical garden. Plus, I have gained a friend. The only disadvantage is that now I do not have any more homes to sell."

Marcella Pinilla / Sold her home in Bellevue

"No matter whether you are buying or selling Aaron will serve you very well. His knowledge is vast about real estate and all of the cities in the 3 County area. I sold Bellevue and bought Everett and both transactions were perfect. I hold Aaron Lawrenson and his knowledge and dedication to SERVICE in the highest regard. An all-around great agent who puts the customer first. His advice will be spot on."

Billy Stansfield / Sold his home in Bellevue

“I had the distinct pleasure of working with Aaron Lawrenson this summer (2021) to sell my home in Kent. Aaron was on top of every little detail along the way and always available to answer our questions or stop by and walk us through the paperwork. Aaron’s work is always professional and first class, from staging help to pictures and videos. He also has a plethora of resources available to the homeowner, which helped us immensely. When we turned around and bought a new home out of the area, our experience with the real estate agents was quite the opposite and I so wished Aaron could have been our buyer’s agent in that transaction. I recommend Aaron 110%, because that’s what he puts into his job!”

Pam & Steve Miller / Sold their home in Kent

“Cannot recommend Sheila highly enough. She’s terrific to work with personally, has tremendous track record, and provides objective perspective throughout the sale process. She marketed our home beautifully, investing her time and resources well above our expectations. Our home was quite unique and took a while to find the right buyer. She never got impatient and helped us keep sane as we waited to find the right situation. When the right buyer emerged, she worked terrifically with both us and the buyer’s agent to arrive at a successful deal. I’m very pleased with the outcome. I don’t think you could find a better agent for a high-end home.”

Steve and Mindy Shivers / Sold their home in Maydenbauer

“My husband and I have worked with Aaron twice now - once when buying a home (2017) and once when selling a home (2021). He is one of the most professional people I have ever worked with and definitely one of the most hard working. He has great connections which was so helpful when preparing our house to sell. We are so lucky to know and work with Aaron and would highly recommend him to anyone selling or buying a home! He won't let you down!

Tyler & Kelly Brown / Sold their home in Lynwood

COLDWELL BANKER

History of Success

The Coldwell Banker has been in business for 117 years. Operating in the Seattle metro since 1972.

Local Reach

24 local offices and 1,300+ agent network. Our office alone has done $9.92B in sales volume in the last decade.

Global Reach

2,900 offices and 1000,000+ agents worldwide.

COLDWELL BANKER

Online Presence

Syndication across 94 websites and 57 countries.

Coldwell Banker has relationships with WSJ, Bloomberg and JamesEdition.

623+ million

Impressions from Coldwell Banker’s social channels.

94 million

Visits to Coldwellbankerhomes.com in 2023

128 million

Property views to Coldwellbankerhomes.com in 2023

HOW WE DO IT

LIST PREP

It’s all about first impressions We offer suggestions for maximizing buyer attraction and help coordinate vendors to get any work done. We also provide a concierge service that will front the costs of getting your house to market. Projects include major updates to minor fixes. We provide you all of the proper legal disclosures and analyze title to address any concerns upfront to make sure the closing process goes smoothly. According to the National Association of Realtors, 86% of potential buyers find it easier for themselves to visualize a property when it's staged We have great stagers and as part of our service, we offer a complimentary design consultation, once a listing agreement is signed.

PROFESSIONAL PHOTOGRAPHY

We hire only the best photographers in the region. Our images, (dusk, daylight, aerials and lifestyle) are then shared to thousands of viewers online and in print Using our high-quality print collateral, we showcase your home’s best features.

PROFESSIONAL VIDEO

When it comes to creating an emotional appeal, nothing does it better than video. Not only that, but video is also critical when it comes to getting eyes on real estate listings. Our videographers create engaging experiences for potential buyers, piquing their interest and establishing a connection to the home.

VIRTUAL TOURS

With 3D Matterport technology and 2D layouts, Buyers can tour your home from anywhere in the world.

SYNDICATION

Your home is shared locally and globally

Once your home goes live, it is shared to Coldwell Banker’s 24 local offices and 1,300+ brokers. Your home is also shared to 94 websites and 54 countries worldwide. Our listings can also be featured on sites such as the WSJ, Bloomberg and JamesEdition.

TRANSACTION MANAGEMENT

Once we get under contract, we ensure you’re continually informed on contractual deadlines, advise you on your negotiation strategy, coordinate inspections, regularly communicate with the buyer's lender and escrow, justify value to the appraiser, help advise you on issues that may arise, and ensure re we meet our closing date.

THE PROCESS

Conduct walkthrough & needs assessment

Prepare strategic pricing analysis (SPA) & prelist prep work list

Coordinate vendors to complete prep work and manage to completion

Upload marketing collateral for syndication

Provide seller marketing schedule & review MLS listing with client

Share your home online and in print

Send you all offers upon receipt, vet buyer offers, and vet source of funds

Negotiate to mutual acceptance

Help you complete escrow disclosures

Coordinate inspections, review bids & advise you on an inspection response

Determine when escrow will receive loan docs and balance with lender to ensure closing on time

Escrow schedules your signing appointment and issues your initial settlement statement for review

We receive recording numbers (closed) and the buyer takes possession at the agreed upon time

Sign listing agreement

Review SPA and pre-list prep work suggestions with you

Schedule staging, landscaping, marketing & cleaning

Complete listing paperwork & proper disclosures

Go LIVE

Conduct open houses, broker tours and pitch your home to brokers in our office sales meeting

Review the offer(s) with you and advise you on your response

Provide you a transaction timeline with all important deadlines and keep you informed of these dates throughout the transaction

Ensure earnest money is deposited & provide you a receipt

Coordinate appraisal and provide the appraiser with the correct data to justify value

Escrow receives loan docs and balances with the lender

Escrow releases to record with the county

aaron lawrenson@cbrealty com

sheila lawrenson@cbrealty com Lawrensonhomes com

Aaron 425 919 35611

Sheila 425 241 9400