Mckernan - Seller Pre-meeting Presentation

Page 1


Listing Presentation

Prepared for Kevin & Carolyn Mckernan

by

Dear Kevin & Carolyn,

I look forward to meeting you at some point! I am sending you this information package to review in advance. Included in this package:

Information about us & Coldwell Banker

Client testimonials

Our portfolio of recent listings

What we do when representing sellers

Coldwell Banker’s seller service guarantee

The home selling process

Market statistics specific to your area

List of comparable listings and sales

Agency law and compensation

The list of comparable properties is to give you an idea for value, but the value may change after conducting the initial walkthrough of your home. Between now and when your home is listed, sales and market conditions can change, so as we get closer to the list date, we’ll provide you a final CMA with a recommended list price.

If you have any questions before our appointment, please don’t hesitate to call me at 425.919.3611.

I look forward to meeting with you,

425 919 3611

Aaron.lawrenson@cbrealty.com

OUR CREDENTIALS

Haven lived in Bellevue most our lives, we have an intimate understanding of the region and strong ties to the community You benefit from a two-for-one representation and five decades of combined experience, with over $250 million in total sales volume

As managing brokers and certified specialists in residential sales (CBR) and negotiation (CNE), we offer top-tier service tailored to our clients' unique goals. Our experience spans all types of real estate, including condos, townhomes, single-family resale, new construction, equestrian properties, waterfront, and vacant land. We've also successfully represented builders and developers, making us versatile experts in the field.

Our clients’ experience is our top priority, which is why we personally manage every step of the process Unlike others, we don’t outsource client care, ensuring the highest level of representation Clients frequently highlight our accessibility and responsiveness in their testimonials qualities that set us apart in a competitive industry

Over our careers, we have cultivated an extensive professional network that includes topproducing agents, contractors, interior designers, lawyers, lenders, consultants, escrow officers, title representatives, inspectors, and builders. This ensures that our clients have seamless access to the resources they need for a successful transaction, whether they’re buying, selling, remodeling, or building.

With a median sale price ratio (what a home sells for vs what it was listed for) of 104.48% 3 38% higher than King County's market median and a median days-on-market of just 11 days over the past decade, our proven track record speaks for itself In 2021, we were recognized as the #1 listing agent in Southeast Bellevue

Giving back is an integral part of our business. We donate a percentage of commission to local organizations such as Rainier Athletes and the Puget Soundkeeper Alliance. If our clients have a charity, they are passionate about, I’m happy to direct our donation to support their cause.

425 919 3611

425 241 9400

ABOUT COLDWELL BANKER

Coldwell Banker has been around for 118 years.

In 2023, the Coldwell Banker brand closed $234 billion sales volume.

Coldwell Banker operates in 40 countries.

Coldwell Banker websites saw 141.2m site visits in 2023, per Comscore 2023 Media Trends, more than RE/MAX, Compass, Keller Williams, and Century 21 #1 rated real estate advertising 12 years running

CLIENT TESTIMONIALS

I retained Aaron to list a home in North Bend based on recommendations from friends who retained him to sell their homes In four decades of experience as a real estate investor and landlord I’ve experienced some good and some not-so-good brokers but Aaron is the 1st broker to exceed ALL of my expectations in a real estate transaction I retained him to sell a home that needed some cosmetic updates before listing Aaron generated a list of “updates to be done”, recommended a suitable contractor then worked with the contractor to ensure the update projects remained on-schedule and under-budget. The house was listed on the date we planned, was skillfully and comprehensively marketed and had the misfortune of coming onto the market on “Liberation Day”, the day that ruinous tariffs were announced by the President, erasing billions of dollars in stock market valuations, spiking interest rates and sending the VIX Index ( sometimes called “the economy’s fear gage” ) to a new record high Despite these horrid macroeconomic conditions the home received multiple offers and was soon under contract Aaron kept the close of the sale on schedule, brilliantly managing concerns from the buyer’s lender, the title company and the buyers The sale closed as scheduled and for more than our asking price While even a rookie broker can sell homes under perfect market and interest rates conditions the true test of real estate marketing professionals in getting homes sold under conditions of high interest rates, high buyer anxiety and panic in the stock and bond markets. When the “going got tough” in marketing my home the tough Aaron “got going” and kept the sale on schedule and shepherded the deal to a successful close.

In perfect conditions any broker could probably successfully sell your home But if you want to move your property amid less-than-great conditions you couldn’t find a better broker than Aaron Lawrenson His comprehensive understanding of all the minutiae than can potentially prevent a sale from closing and his management of that minutiae to closure is what distinguishes Aaron from others in his profession. I retained Aaron to manage a complex remodel-sale to completion and he kept all those complexities on-schedule, underbudget and CLOSED despite unprecedented market conditions that would send lesser brokers into retirement. His advice, communication and recommended contractors were all spot-on. If you want to sell a home in this market give him a call.

“We recently purchased a new home and worked with the Lawrenson team at Coldwell Banker Bain Both Sheila and Aaron were an absolute delight to work with They were very professional and helped us gather all of the hard facts we needed to make an informed decision At the same time, they understood the emotional side of purchasing a new home We were so pleased with our experience that we hired them again to sell the home we were moving out of. They positioned the sale of our home in a way that allowed us to maximize the value but did it quickly so we didn’t have to own two homes at the same time. We would definitely work with them again.”

"It pays to get a realtor who is willing and ready to earn your business, and that’s what I found in Aaron Lawrenson of Coldwell, Banker Bain From beginning to end he guided me through the process and made me feel like we were partners His contacts with contractors, vendors and stagers were invaluable It started with Aaron providing me with options on what he thought I could get for my home based on “as is”, moderate upgrades and then with more substantial upgrades. I ended up going with closer to the more substantial upgrades and the selling price exceeded my expectations. I was out of town for some of the final touches, staging and showings but Aaron handled all of that seamlessly. He also handled some logistic items such as getting rid of the final items in the garage, coordinating the removal of a vehicle and some last-minute repairs. He kept in contact with me daily during the showing period and provided me with a detailed spreadsheet outlining the offers that allowed me to make an informed final decision "

-Sheryl Archer

"We learned of Aaron through neighbors selling their homes. I loved how he chose professional people meaning from staging and photography to give our house the best it could be. During our process, we also learned that Aaron grew up in our neighborhood which to us made it more meaningful. He knows the area and what people expect out of a home. He was very informative and helped us create a beautiful home for the next young family to build their memories We would definitely recommend Aaron to anyone who needs a great informative real estate agent "

“I cannot say enough positive things about our realtor, Aaron. We had the pleasure of working with him to sell our home, which required extensive renovation, repair, and updating Aaron came highly recommended by trusted family members, who described him as the best in the business From the moment we met Aaron, we could see why he has such a stellar reputation He is not only knowledgeable and experienced, but also a pleasant and communicative professional. He took the time to really understand our needs and goals for the sale of our home, and he provided valuable guidance and advice every step of the way. One of the things that impressed us most about Aaron was his ability to bring in his own contractor to handle the necessary renovations and repairs. This contractor did an excellent job, paying close attention to even the smallest details and ensuring that everything was done to Aaron's high-quality standards. Thanks to their efforts, our home was transformed from a fixer-upper into a truly desirable property But what really set Aaron apart was his commitment to outstanding customer service He was always available to answer our questions and address any concerns we had, and he went above and beyond to make the selling process as smooth and stress-free as possible In short, we would highly recommend Aaron to anyone considering buying or selling their home He is a true professional and a pleasure to work with, and he consistently delivers exceptional results. Thank you, Aaron, for all of your hard work and dedication!”

-Adam & Katie Stock

"No matter whether you are buying or selling Aaron will serve you very well. His knowledge is vast about real estate and all the cities in the 3 County area I sold Bellevue and bought Everett and both transactions were perfect I hold Aaron Lawrenson and his knowledge and dedication to SERVICE in the highest regard An all-around great agent who puts the customer first His advice will be spot on "

-Billy Stansfield

“From start to finish our experience with Aaron was next level. We instantly knew we were in good hands from our initial conversation with him about selling our property. Aaron is extremely thorough in all his processes and is an encyclopedic source of real estate information in our local markets I wouldn’t take my business anywhere else and strongly recommend his services to anyone looking to buy or sell a home in WA state ”

-Chris & Jessica Draper

“I had the distinct pleasure of working with Aaron Lawrenson this summer (2021) to sell my home in Kent. Aaron was on top of every little detail along the way and always available to answer our questions or stop by and walk us through the paperwork. Aaron’s work is always professional and first class, from staging help to pictures and videos. He also has a plethora of resources available to the homeowner, which helped us immensely. When we turned around and bought a new home out of the area, our experience with the real estate agents was quite the opposite and I so wished Aaron could have been our buyer’s agent in that transaction I recommend Aaron 110%, because that’s what he puts into his job!”

-Pam & Steve Miller

“Aaron Lawrenson was the Realtor we chose to sell our house. We had lived in that house for 47 years Aaron advised us on what to have done He got bids from contractors and suggested options on what should be updated We were very pleased with the results The first day the house went on the market we received multiple offers over asking price and decided to accept It took exactly one month from accepting the offer to closing The process was very smooth with Aaron’s guidance, and he kept us constantly informed of any small details or changes. We would highly recommend Aaron Lawrenson to be your realtor.”

-William & Ursula White

“My husband and I have worked with Aaron twice now - once when buying a home (2017) and once when selling a home (2021) He is one of the most professional people I have ever worked with and definitely one of the hardest working He has great connections which was so helpful when preparing our house to sell It is hard to find good laborers right now, but Aaron was able to connect us with painters, handymen, stagers, photographers and videographers to help us prepare to sell our house He really made it easy on us and was able to meet us where we were with our needs and our personal life. We are so lucky to know and work with Aaron and would highly recommend him to anyone selling or buying a home! He won't let you down!”

-Tyler & Kelly Brown

“Aaron was the realtor we chose to sell our home in Bellevue, and we couldn't have chosen a better agent We had never sold a property in the United States before and Aaron helped us through the entire process by offering excellent advice, encouragement and assistance along the way This allowed us to have confidence in the decisions we made regarding getting the property ready to sell. In the end we achieved a sale that was above list price, and we couldn't have been happier.”

-Tim & Sally Large

“Aaron Lawrenson made selling our home easy and quick Since both my husband and I had work full time, and have 10-year-old triplets, our time was very limited Aaron took the time to do research, answer our questions, and make reasonable and data driven recommendations He was straight forward, punctual, and always available Given the current situation in our housing market, Aaron was able to sell our home quickly and for the best possible price, without a doubt. I highly recommend Aaron for either buying or selling your home.”

-Ron & Kim Hay

“I recently hired Aaron to sell a rental property I had, and the experience was very professional throughout which is why I'm writing this review Throughout the whole process Aaron was amazing He even went so far as to work around the house planting fresh flowers in the front yard and cleaning it up, so it had great curb appeal He was very detailed throughout the entire process and worked through the counter offers that came in. He got me more than my asking price and the transaction end to end went off without a glitch. I highly recommend Aaron if you considering selling a property.”

-Scott MacDonald

SOLD / Bellevue

/ North Bend

/ Kingston

/ Seattle

SOLD / Maydenbauer

SOLD / Lynwood
SOLD / Clyde Hill
SOLD / Enatai

WHAT WE DO

Pre-List Prep

It’s all about first impressions. After the initial walkthrough, we’ll provide you a scope of work (SOW) to maximize buyer attraction, help source materials, and manage SOW to completion. We can help you choose a concierge service that will front the costs of getting your house to market. Projects include major updates to minor fixes. We provide you all of the proper legal disclosures and analyze title to address any concerns upfront to make sure the closing process goes smoothly

Staging

According to the National Association of Realtors, 86% of potential buyers find it easier for themselves to visualize a property when it's staged

Professional Photography, 3D Matterport & 2D Layout

We hire only the best photographers in the region. Our images, (dusk, daylight, aerials and lifestyle) are then shared to thousands of viewers online and in print. Using our high-quality print collateral, we showcase your home’s best features.

Scan the QR code with your phone for an example of pictures & 3D Matterport

Professional Video

Example of a 2D layout

When it comes to creating an emotional appeal, nothing does better than video. Not only that, but video is also critical when it comes to getting eyes on real estate listings. Our videographers create engaging experiences for potential buyers, piquing their interest and establishing a connection to the home.

Scan QR codes with your phone for sample videos

WHAT WE DO

Online Marketing

It is shared to Coldwell Banker’s 24 local offices and 1,300+ brokers via an email blast. Your home is also shared with 94 websites and 40 countries worldwide. This can include featuring your home on WSJ, Bloomberg and JamesEdition. It syndicates to Coldwell Banker sites and Homefinder.com, Homes.com, Hotpads.com, Realtor.com, and Zillow.com.

We’ll run a YouTube ad showcasing your home

Create a single-property website and drive traffic to it

Send an email blast to our sphere and client database

We promote your home on all our social media sites This includes posting your home to Facebook Marketplace and Craigslist for additional SEO

Direct Marketing

We promote your home to brokers in our Monday morning office meetings.

We promote your home to brokers at other brokerages via email and direct contact with agents with high list and sale volume.

We host broker open houses and public open houses.

We promote your home through print collateral, such as Just Listed postcards, flyers and brochures

We install a traditional yard sign and use mobile brochure technology to provide buyers walking by instant details Every inquiry becomes a lead allowing proactive engagement and follow up.

Transaction Management

Once we get under contract, we ensure you’re continually informed on contractual deadlines, advise you on your negotiation strategy, coordinate inspections, regularly communicate with the buyer's lender and escrow, justify value to the appraiser, help advise you on issues that may arise, and ensure we meet our closing date

CBB SERVICES GUARANTEE

Coldwell Banker has their own company guarantee to ensure clients will be provided with the highest level of service Coldwell Banker Realty guarantees:

We will review the agency alternatives and representations that are available to you and to potential buyers

We will prepare a custom marketing plan for your property.

We will provide you with a current Comparative Market Analysis and will assist you in determining the most effective list price for your property.

We will discuss with you various financing terms to be offered to buyers of your property.

We will furnish you with an estimate of the proceeds you can expect from the sale of your property

We will develop a plan – if requested – to enhance your property’s ability to attract buyers

We will promote your property to other professional brokers and sales associates in the area

We will submit your property listing to appear in the local multiple listing service. We will make information on your property available to local and out-of-town buyer prospects. Additional copies will be available for sales associates and prospective buyers at your property.

We will review with you our advertising program designed to generate buyer prospects for your property. This includes submitting your property listing to appear on top local and national real estate websites

We will place – with your permission and as local rules permit – a Coldwell Banker Bain for sale sign on your property, to help generate calls from prospective buyers

We will present your written disclosure regarding the condition of your property to buyers (NWMLS form17). You will keep me informed of any changes in the property and keep the information current on the disclosure form.

We will provide you with complete access to the mortgage, title, escrow and home warranty services you need.

We will provide you with an update on market activity to keep you informed periodically of competitive market conditions, buyer activity, and the actions we have taken to market your property

We will discuss with you the home finding process that buyers are most likely to follow, including financial qualification, property selection, financing options and closing procedures

We will seek financial qualifying information on all buyers submitting a purchase offer. Our goal will be to have the buyer pre-qualified or pre-approved through a reputable lender.

We will review all purchase offers as they are presented, and we will work on your behalf to negotiate a purchase agreement with terms that are acceptable to you.

We will monitor and inform you of the progress of the transaction, including the satisfaction of all contingencies and conditions

We will provide – if requested – with details about out relocation and referral services which are available to you at no cost, regardless of where you are moving

Coldwell Banker Bain offers the finest in real estate services. To assure you of our commitment to your satisfaction, we offer you this guarantee of our marketing services: if you are not satisfied with the efforts we are making to market your home, we agree to release you from your listing contract upon written request. If within thirty days after the closing of the sale of hour home, it is determined that we have not performed the mutually agreed-upon marketing services, you may specify your dissatisfaction in a written document and request reimbursement from our portion of the sales commission.

SELLING PROCESS

MARKET ANALYSIS

What’s covered:

Active, pending and sold comps dating back 12 months, within a 1–2-mile radius of the subject property, and of similar style code (rambler, two-story) This is what an appraiser would look for.

We look at months of supply (absorption rate) to determine if your market is a seller’s or buyer’s market, unpublished pending sale data, and time of year when sale price ratios are highest (what a home sells for vs what it was listed for).

We’ll provide you a breakdown of all the automated valuation model pricing.

Aaron Lawrenson

This week the median list price for Sammamish, WA 98074 is $1,824,500 with the market action index hovering around 45. This is less than last month's market action index of 48 Inventory has held steady at or around 70

Market Action Index

This answers “How’s the Market?” by comparing rate of sales versus inventory

Real-Time Market Profile

Median List Price $1,824,500 Median Price of New Listings $1,789,000

Strong Seller's Market

Market Narrative

The market has been cooling over time and prices plateaued for a while Despite the consistent decrease in MAI, we’re in the Seller’s zone. Watch for changes in MAI. If the MAI resumes its climb, prices will likely follow suit If the MAI drops consistently or falls into the Buyer’s zone, watch for downward pressure on prices.

Market Segments

Each segment below represents approximately 25% of the market ordered by price

Strong Seller's Market

Median List Price

Prices in this zip code are bouncing around near term trough. Look for a persistent up-shift in the Market Action Index before we see prices move significantly from here.

Segments

In the quartile market segments of this zip code, we see mild price weakness lately. Quartiles 1 and 3 are basically flat while Quartile 2 is down in recent weeks. Notice however, that Quartile 4 at the low-end of the market is still on an up-trend. Often this condition happens in markets where demand has fallen (due to economic pressures perhaps) but supply is still relatively short. Buyers are focusing on the lowest price homes in the area.

Price Per Square Foot

The market plateau is seen across the price and value. The price per square foot and median list price have both been reasonably stagnant. Watch the Market Action Index for persistent changes as a leading indicator before the market moves from these levels.

7-Day Average 90-Day Average

Inventory

Inventory has been climbing lately. Note that rising inventory alone does not signal a weakening market. Look to the Market Action Index and Days on Market trends to gauge whether buyer interest is keeping up with available supply.

Market Action Index

The market has been cooling over time and prices plateaued for a while. Despite the consistent decrease in MAI, we’re in the Seller’s zone. Watch for changes in MAI. If the MAI resumes its climb, prices will likely follow suit. If the MAI drops consistently or falls into the Buyer’s zone, watch for downward pressure on prices.

Market Action Segments

Not surprisingly, all segments in this zip code are showing high levels of demand. Watch the quartiles for changes before the whole market changes. Often one end of the market (e.g. the highend) will weaken before the rest of the market and signal a slowdown for the whole group.

Median Days on Market (DOM)

The properties have been on the market for an average of 43 days. Half of the listings have come newly on the market in the past 16 or so days. Watch the 90-day DOM trend for signals of a changing market.

Segments

It is not uncommon for the higher priced homes in an area to take longer to sell than those in the lower quartiles.

1117 231st Place NE, Sammamish, WA 98074

MLS #: 2373226 Status: Active

$1,548,000 SqFt: 2,343

4

2.5

22901 NE 14th St, Sammamish, WA 98074

MLS #: 2371469

Active

2,720

4

2.5

21638 NE 18th Place, Sammamish, WA 98074 MLS #: 2349101

Pending

2,380

4

2.75

22928 NE 15th Place, Sammamish, WA 98074

MLS #: 2366708

Status: Active

$1,660,000

SqFt: 2,410

Beds: 4

Baths: 2.5

2412 237th Ct NE, Sammamish, WA 98074

MLS #: 2366528

Status: Active

$1,899,995

SqFt: 2,580 Beds: 4 Baths: 2.5

2611 229th Place NE, Sammamish, WA 98074

MLS #: 2349081

Status: Pending

$1,499,000

SqFt: 2,240 Beds: 4

2.5

Single Family Multi-Map Summary

2215 234th Ave NE, Sammamish, WA 98074

MLS #: 2385831

Pending

$1,500,000

2,380

3

2.5

2100 232nd Place NE, Sammamish, WA 98074

MLS #: 2298190

Sold

2,310

4

2.5

2240 233rd Ave NE, Sammamish, WA 98074

MLS #: 2371922

Sold

2,200

4

2.5

1522 219th Place NE, Sammamish, WA 98074

#: 2353877

Sold

2,390

4

2.5

1537 246th Ave NE, Sammamish, WA 98074

MLS #: 2386754

Status: Pending

$1,599,950 SqFt: 2,280

Beds: 3 Baths: 2.5

23406 NE 21st St, Sammamish, WA 98074-4417

MLS #: 2334061

Status: Sold Price: $1,548,000

SqFt: 2,070 Beds: 4

2.5

1916 234th Ct NE, Sammamish, WA 98074

MLS #: 2286429

Status: Sold

$1,612,500

SqFt: 2,640 Beds: 4

2.5

23520 NE 25th Wy, Sammamish, WA 98074

2.5

MLS #: 2263795 Status: Sold - Unlisted

$1,750,000

2,430

4

2.5

233rd Place NE, Sammamish, WA 98074 MLS #: 2349377

NE 24th Place, Sammamish, WA 98074

#: 2349312

2,759

4

2.5

AUTOMATED VALUATIONS

Automated Valuation Models (AVMs), like those you see on Zillow or Redfin, can provide a general starting point for understanding your home’s potential value based on recent sales and market data However, these estimates don’t account for unique property features, condition, upgrades, or neighborhood nuances that can significantly impact value While AVMs offer a helpful baseline, a professional, on-the-ground analysis is essential for determining a more accurate and market-ready pricing strategy

VALUATION TAKEWAY

Your home should likely be positioned between $1.6M and $1.75M based on recent closed comps and pending activity, depending on updates, layout, and lot appeal

CUSTOMARY CLOSING COSTS

Everything is negotiable However, this is dictated by market conditions Currently, in most market segments, we’re in a seller’s market, which means the seller typically holds most of the leverage In a multiple offer situation, the buyer can take on more costs, usually paid by the seller, to stand out from the crowd and win the deal See attached example settlement statement.

Sellers normally pay:

One-half of Escrow Fee (per the terms of the contract)

Work orders if required by lender or agreed between parties (per the terms of the contract)

Owner’s Title Insurance Premium

Real Estate Commission (per the terms of the contract)

Encumbrances showing on Title such as Deed of Trust, Judgements, Tax Liens, Assessments

Any unpaid Homeowner’s Dues/Real Estate Taxes

Any Bonds or Assessments

Any loan fees required by buyer’s lender determined by type of loan: FHA, VA etc. (per the terms of the contract)

Recording charges to clear all Documents of Record against seller

Excise Tax is calculated on a graduated scale beginning at 1.60% of the sales price and increases as the sales price does

Recommended Title & Escrow:

Janae Cutshall Rainier 206.229.4859 teamcutshall@rainiertitle com

Mariana Dzyubak Chicago (425) 990-1302 Mariana.dzyubak@ctt.com

Buyers normally pay:

One-half of the Escrow Fee (per the terms of the contract)

Lender’s ALTA Extended Title Insurance Premium

Document preparation (if applicable)

Pro-rated portion of Real Estate Tax and/or Homeowner’s Dues

Recording charges for all documents in buyer’s name (Deed of Trust, Statutory Warranty Deed)

Homeowners/Hazard Insurance premium for first year

Inspection Fees: roofing, property inspection, geological, termite, etc. (per the terms of the contract)

All new loan charges except those required by lender for seller to pay as determined by loan type: FHA, VA, etc (per the terms of the contract)

Rachel Major WFG

206.229.4859 rmajor@wfgtitle com

Shana Ginter CW 206 639 6504 cwescrowteamshana@cwtitle.com

AGENCY LAW & COMPENSATION

As of January 1, 2024, agency law was revised in Washington State (RCW 18.86) to drive transparency around how brokers are paid. Traditionally, sellers have paid the buyer broker’s compensation. Although this has always been negotiable, because of the NAR commission’s lawsuit, the listing agreement now includes the following options for compensating the buyer’s broker:

Seller offers compensation which will be listed on the NWMLS listing.

Seller asks buyer to request offer of compensation in the buyer’s offer.

Seller offers no compensation.

After analyzing 15,394 sales in King County, in 2024, sellers who offered 2 5% compensation to the buyer broker, ended up selling their homes, on average, 9 46% above the original list price Compared to the other offers of compensation recorded in the MLS, this is the highest ratio and represents 74% of all sales

aaron

sheila

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