Lava designs for digital 2014

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Lava designs for digital

Within Lava people from brand strategy, digital, motion and print design backgrounds collaborate to create concepts that enable brands and organisations to communicate in ever more digital environments.

v. 1.0 - 20140530


Toneelschuur For over forty years the Toneelschuur in Haarlem has been a leading contemporary home for the Dutch theater, dance and film.

Toneelschuur has a lot of interesting stories to tell, but visitors to its website, especially the mobile ones, really want to buy a ticket. Therefor the responsive website discloses all information on all platforms but focuses on the daily calender when visited on a smartphone.

Visual identity The visual identity of Toneelschuur that first was created with a focus on print now also found its way to online !

Ticket System integration This website shows a complex integration between webbased ticket booking software and a custom cash register application that runs locally.

Responsive design The new Toneelschuur website provides acces to all of its content to every user on every type of internet enabled device.


Nuclear security summit 2014 The Nuclear Security Summit (NSS) is a world summit, aimed at preventing nuclear terrorism around the globe. The Nuclear Security Summit 2013 is the largest event that was ever held in the Netherlands. The design of the website is part of the visual identity that ties all NSS output together. More specifically the website is designed responsively so that it is accessible through all types of (mobile) devices. “Het team kreeg te maken met 3.300 geclassificeerde aanvallen vanaf 158 unieke IP’s. De app is amper aangevallen. Verder was de piekbelasting van de site 554 pageviews per minuut.” Jeroen van der Meer

Visual identity We developed a style that is open and flexible, which clearly is about connections and cooperation, and that includes the three concepts ‘nuclear’, ‘safety’ and ‘top’ without use of clichés

Biggest event in the Netherlands ever The Nuclear Security Summit 2013 is the largest event that was ever held in the Netherlands.

Multilingual website This website is published in English and Dutch.


13th Istanbul Biennial The International Istanbul Biennial is a contemporary art exhibition, held every two years in Istanbul, Turkey, since 1987.

The Istanbul Biennial website is an example of a more experimental design approach: the interface of the website plays with the concept of tensions between spaces, just like the underlying concept of the visual identity. “The 13th Istanbul Biennial has ended on October 20 with a record number visitors. A total of 337,429 people visited this year’s biennial.” Hürriyet Daily News - October/21/2013

Responsive design

Multilingual website

Award winning design

The webdesign responds to the available screen estate offering users of multiple devices.

This website is published in English and Turkish.

The website design is part of the visual identity that won gold at the European Design Awards 2013.


Spoorbeeld Spoorbeeld sets the guidelines for the design of all the trainstation surroundings in the Netherlands.

The digital publication for Spoorbeeld is an example of a comprehensive digital publication that offers optimal navigation and legibility on tablet computers. “This utility, structure and systems based approach fused with subtle humanistic interactive qualities feels appropriate for the study of people within rail transport infrastructure.” Richard Baird - 2012/10/25

Visual identity Within the new visual identity all shapes and elements togetherform the new Spoorbeeld logo. They resemble the vision that all impressions of the traveller should make up for one unified travel experience independent from which station you start or finish.

Crosslinking of information Spoorbeeld shows a flexible layout system that allows editors to link the guidelines to inspirational stories.

Smart printing options Spoorbeeld enables visitors to print specific pages through optimized print stylesheets. Next to this you can also order specific sections in print through print­on­demand services.


Werkblad Magazine Werkblad magazine, published by the Dutch national insurances service “UWV”, is a digital publication that inspire and help jobseekers to find new employment.

Werkblad Magazine shows a combination between interviews and practical roadmaps that will enhance unemployed people to their potential to find a new job. “Werkblad Magazine is designed and build according to the ‘Webrichtijnen’ of the Dutch government and therefore accessible to everyone, including people with disabilities.” arbeidsdeskundigen.nl

Information Architecture The content plan of Werkblad magazine helps people find meaningful articles and the editors to maintain the right balance between sections.

Webrichtlijnen proof

Editorial concept

The design and construction of the website is qualified as ‘webrichtlijnen-proof’ which means the Dutch national accessibility guidelines are met..

By connecting personal interviews with practical stepping stones that lead to related information jobseekers are encouraged to enhance their jobsearch.


PromiseUP PromiseUp is an iOS app that gives you incentives so you are motivated to keep your word.

The visual design integrates the concept of victory and failure and maybe more importantly helps to navigate the app. “The app is seeing the biggest growth rate in Japan than any other country and region, perhaps signifying the value of promises in the local culture in the country.� J. Angelo Racoma

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Mobile app We collaborated with a Russian development partner RZLTT to create a fully featured app.

Feautured on TechCrunch PromiseUp was presented in Moscow to an international audience.


Elevate Elevate is an accredited online academy that educates international health professionals.

The online brand Elevate helps a consortium of content partners to collectively offer a growing set of digital courses to a worldwide audience.

Brand concept

E-learning system

Worldwide community

An unambiguous name that indicates exactly what it does and that can be used perfectly within digital environments.

The e-learning concept combines the concept of the virtual classroom and the individuals learning path in a clear and user friendly manner.

Elevate enables health professionals from all over the world.


Klik Animation Festival KLIK! Animation Festival is a fun festival that aims to bring the art of animation, in all its forms, to a wider audience.

The Klik! identity shows a playful graphic concept that was translated into a full event style including a website with a complex festival agenda. Since 2007, Klik! Amsterdam Animation Festival is one of the city’s most exciting film festivals, featuring a massive selection of top-quality animated films. anim’est

Visual identity

Responsive design

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A flexible layout system that responds to all devices that people carry around the festival.

Complex Festival agenda The animation festival consists of many many short film clips. We designed a single page interface that provides an easy overview to all.English and Dutch.


Services & projects Brand Strategy Digital strategy Brand concepts Visual identy design Campaign Graphic Design User Experience design Mobile Applications Digital magazines Book design Animation & Motion Design Responsive websites Signage & Wayfinding Design for Exhibitions Event style

Let’s connect! Lava’s UX strategist: Thijs de Boer thijs@lava.nl or +31 20 6222640 More about Lava at www.lava.nl

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