Brand
Guidelines
What’s Inside
Contents01 About the Brand 02. Overview 04. About the Brand 07. Brand Values 08. Mission Statement 09. Brand Vision Logo Suite 11. Primary Logo 12. Secondary Logo 13. Submark Brand Colours 15. Mood Board 17. Colour Palette Typography 19. Typography Application 21. Instagram 22. TikTok 23. Digital Zine 24. Poster The Business Curators
Overview 02
These brand guidelines have been created as a rule book in order to define a brand strategy and a brand voice overview. To maintain consistent branding, abide by the brand guidelines to ensure a powerful, recognisible brand is built.
OverviewAbout Us03 The Business Curators
About the Brand
04
About Us
The Business Curators are a Social Enterprise that helps independent businesses within Huddersfield to reach a wider audience to promote themselves.
This is a direct response to the COVID 19 pandemic and how hard businesses were hit (especially small businesses with the unexpected expense) causing some to close or start to struggle now the economy is opening back up again.
There was also a large number of people who started up a small business when having lost their jobs or were quarantined at home.
About Us05 The Business Curators
06
We
To
Marketing
We
Brand Values
COLLABORATION
PASSION
Huddersfield
CREATIVITY
EDUCATION
Brand Values07
help support and grow small local buisness’ within the
community.
are passionate what we do, aswell as passionate about the people we work with. We dedicate our time and energy with the people who want to work with us.
and communicating our business creatively to create a fun, professional identity.
aim to educate our audience on the impact small business’ have had since the COVID-19 pandemic, encouraging them to shop small and local.
The Business Curators
Mission Statement
08 Mission Statement
“To help support and grow small local business’ within the Huddersfield community.”
Brand Vision
Brand Vision09 The Business Curators
“Driven by our passion, we aim to help grow and support businesses’ aswell as Huddersfield community”
Logo Suite 10
The Primary Logo is the foundation of the brands identity. We chose a minimal, simple logo design to communicate our professionalism. By using a Serif Font, the logo is clean, confident and stands out well. By adding a small icon using our four brand colours, we are communicating our brand values.
11 Primary Logo The Business Curators
The secondary logo is to be used when the primary logo doesn’t fit with the collateral. For example, the secondary logo will be used in the social media profile picture as it fits better.
12 Secondary Logo
A submark is a less detailed version of your logo , and is to be used where an icon can be recognised. This could include social media content or the zine.
13 Submark The Business Curators
Brand Colours
14
To choose our brand colours, we decided to create a mood board with images which associate with our business the most. Soft lighting, fresh plants, and a warm colour palette. From these images we colour picked to create out perfect colour palette.
15 Mood Board The Business Curators
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Colour Palette17
Typography
18
19 Typography The Business Curators Aa Utopia Std Display ABCDEFGHIJKLMNOPQRSTUVWXYZ Aa Utopia Std Display Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ
20 Applications
21 Instagram The Business Curators
22 TikTok
23 Digital Zine The Business Curators digiZINE Vol.1
24 Poster The Business Curators
