The Business Curators Brand Guidelines

Brand Guidelines

What’s Inside

01

Contents

About the Brand

Typography

02. Overview 04. About the Brand 07. Brand Values 08. Mission Statement 09. Brand Vision

19. Typography

Logo Suite 11. Primary Logo 12. Secondary Logo 13. Submark

Brand Colours 15. Mood Board 17. Colour Palette

The Business Curators

Application 21. Instagram 22. TikTok 23. Digital Zine 24. Poster

02

Overview

03

Overview

These brand guidelines have been created as a rule book in order to define a brand strategy and a brand voice overview.

To maintain consistent branding, abide by the brand guidelines to ensure a powerful, recognisible brand is built.

The Business Curators

About Us

04

About the Brand

05

About Us

The Business Curators are a Social Enterprise that helps independent businesses within Huddersfield to reach a wider audience to promote themselves.

This is a direct response to the COVID 19 pandemic and how hard businesses were hit (especially small businesses with the unexpected expense) causing some to close or start to struggle now the economy is opening back up again.

There was also a large number of people who started up a small business when having lost their jobs or were quarantined at home.

The Business Curators

About Us

06

07

Brand Values

Brand Values COLLABORATION To help support and grow small local buisness’ within the Huddersfield community.

PASSION We are passionate what we do, aswell as passionate about the people we work with. We dedicate our time and energy with the people who want to work with us.

CREATIVITY Marketing and communicating our business creatively to create a fun, professional identity.

EDUCATION We aim to educate our audience on the impact small business’ have had since the COVID-19 pandemic, encouraging them to shop small and local.

The Business Curators

08

Mission Statement

Mission Statement

“To help support and grow small local business’ within the Huddersfield community.”

Brand Vision

09

Brand Vision

“Driven by our passion, we aim to help grow and support businesses’ aswell as Huddersfield community”

The Business Curators

10

Logo Suite

11

Primary Logo

The Primary Logo is the foundation of the brands identity.

We chose a minimal, simple logo design to communicate our professionalism. By using a Serif Font, the logo is clean, confident and stands out well. By adding a small icon using our four brand colours, we are communicating our brand values.

The Business Curators

12

Secondary Logo

The secondary logo is to be used when the primary logo doesn’t fit with the collateral. For example, the secondary logo will be used in the social media profile picture as it fits better.

13

Submark

A submark is a less detailed version of your logo , and is to be used where an icon can be recognised.

This could include social media content or the zine.

The Business Curators

14

Brand Colours

15

Mood Board

To choose our brand colours, we decided to create a mood board with images which associate with our business the most. Soft lighting, fresh plants, and a warm colour palette. From these images we colour picked to create out perfect colour palette.

The Business Curators

16

17

Colour Palette

18

Typography

19

Typography

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The Business Curators

20

Applications

21

The Business Curators

Instagram

22

TikTok

23

Digital Zine

digiZINE Vol.1 The Business Curators

24

The Business Curators

Poster