1555
$70M total sales volume past three years
6049 Skyline Blvd
687 Fairmount Ave Recently Sold
314 Sheridan Ave 5714 Broadway
323 Monte Vista Ave #210
3015 Dakota St
1746 Addison St 1319 Curtis St 205 Arlington Ave
96% buyers in contract on first offer
107% sellers’ avg list price received
I’m Analise. A UC Berkeley alumna and former Marketing Communications Director with a background in nonprofits and higher education, I’m a force who brings charm, excellence, and energy to everything I do. As your Realtor, I’ll empower you through education while quarterbacking strategy and negotiations as your champion.
It’s my job to help make what you want to happen, happen, and I take that responsibility very seriously. You’ll almost certainly become my client for life, and perhaps equally importantly: despite the high-pressure market we operate in, I suspect we’ll manage to have a bit of fun along the way.
I’ve lived in Berkeley nearly 20 years, and I love everything about the East Bay and selling in it.
I’m competitive but patient, effective but kind, and I’ve built a career on understanding people and what drives us. Real estate is an incredibly delicate and fascinating combination of art and science, and I’m perpetually thrilled to navigate the balance.
Thank you for giving me the opportunity to represent you in the sale of 492 Staten Ave #301.
We have been the leading East Bay residential real estate company since 1967. You can count on our talented team of 85 agents and 15 professional full-time staff for all your real estate needs.
When our founder, Donald Grubb Sr., opened our doors many years ago, he envisioned a locally owned company with a broad global footprint. His vision shapes our trajectory of growth and innovation grounded in common sense and values. The Grubb Co. offers personalized service you can count on. We do not mine your data or sell your personal stats. We do not have franchises, nor are we a big technology company. We are simply the best at what we do in our community.
Acting as your guide, confidant, and advisor, our agents facilitate clarity in strategic decision-making. How are we so sure? The results speak for themselves!
• Our agents have a greater sales volume than any other real estate company.
• Our Sales Associates outperform their counterparts at competing brokerages by an average of 47% in sales revenue.
• We have the largest support staff per agent.
• We boast high volume international exposure.
• We are known and trusted, often working with the same families over generations.
I’m a one-woman team in the sense that I personally oversee every transaction I work on and liaise with my clients, but I’m supported by a phenomenal group of professionals who allow me to maintain my standards of care and practice. I will also bring in a co-agent when listings could use even more support and availability.
My prep crew is my cabinet; I’ve worked with the same painters, stagers, photographers, and and more for the better part of a decade. Clients can be confident in my team’s dependability, responsiveness, flexibility, and ability to deliver our vision in service of achieving your goals.
Ryan Anderson Listing Coordinator
Laura Castillo Transaction Coordinator
Veronica Cimarro Disclosures Support
Morgan Osment Marketing & Advertisng
Bob Belzer In-House Counsel
John Karnay Broker of Record & Contract Support
Oro & Oak Staging
Arbor Visual Media Photography & Videography
Open House Drafting Floor Plans
Miracles Painting, Inc Painting & Handiwork
Aura Building Co General Contractor
NVIRO Hardwood Floors
Carpet Contractors Carpet Replacement
BPG & East Bay Structural Inspections
A sales associate at The Grubb Co averages 19% more transactions than a sales associate at the next competing brokerage.
Data obtained from the SF Business Times “2024 Book of Lists” with data compiled from 2022 fiscal year sales. The data presented here is deemed reliable and is exhibited in good faith, however, The Grubb Company does not warrant or guarantee its accuracy.
A sales associate at The Grubb Co averages 47% more sales revenue than a sales associate at the next competing brokerage.
$15,921,052 $10,805,084
$2,774,274
The Grubb Company $ 15,921,052 The
Data obtained from the SF Business Times “2024 Book of Lists” with data compiled from 2022 fiscal year sales. The data presented here is deemed reliable and is exhibited in good faith, however, The Grubb Company does not warrant or guarantee its accuracy.
This spacious two-bedroom condo enjoys high ceilings, a sweeping layout, and unbeatable lake views. In my professional opinion, it could do with freshening up but is otherwise in good shape.
We took an initial pass at this together on site already. If you hire me, I’ll go back again and spend a bit of time sitting with the space after doing a deeper dive into recent sales so that I can determine proper recomendations for upgrades or adjustments that will position us to stand out both within the building and the greater Oakland condo market, without alienating any of our dependable demographics.
After I’ve determined my suggested list of improvements, I have my team through to bid on every line item that falls within the maximum scope of work I’d recommend. I compile all bids and put together a spreadsheet with notes which I can then go through with you so we can decide together (in this case with Celie and the designer as well) what makes sense for the budget, aims, and ROI. I can make any combination of upgrades work; no matter what we do or don’t, I will market what we have effectively.
• Paint: Lighten up the dark walls, stick to a flat finish for walls instead of glossy textured. Consider changing faux marble in bathroom. Repaint primary bathroom cabinets, consider painting lower kitchen cabinets an accent color. Stager and I will work with designer to determine colors.
• Fixtures: Replace existing with sleek, interesting pieces, opt for flush mounts to open up space.
• Hardware: Switching cabinet pulls, mirrors, etc is an easy cost-effective upgrade to contemporize.
• Kitchen:Consider replacing countertops and backsplash with lighter and more subtle option like 4” backsplash (could run more contemporary tile up behind stove, etc if desired).
My job is to maximize a listing’s pool of potential buyers to increase the likelihood of a competitive bidding environment and get my seller the highest possible price. In a condo like this, we might not see that multiple-offer scenario after two weeks (though I’ll do everything to try), but I’ll maintain the energy, persistence, and presentation that keeps momentum going even if our days on market do.
Buyers are inundated with online options, time is limited, and attention spans are short, so your condo has to stand out. The point of marketing is to get people through the door since I know they’ll love it once they’re inside. Plus, we have to overcome some inherent factors here: high dues, no in-unit laundry, a condo in Oakland; we have to make those feel like incidentals, not obstacles. I’ll tell a story. It starts with house prep, is highlighted through impeccable photography, and grounded in building and city history and nuances, presented in language that appeals to our multiple target audiences.
On site I’ll have brochures, one-page takeaways, and museum tags that highlight can’t-miss aspects of the condo. I send e-blasts to all local agents. I promote it via The Grubb Co’s social media. I can certainly put it in local online and print publications if you want to feel no stone has gone unturned though I will be candid and say I don’t think that will move the needle. If there’s an angle that makes this editorial worthy, I’ll find it. I send postcards to 300 neighboring properties, and host a preview twilight open house for building residents before the first public weekend. Happy to get creative, too!
I pay for all listing marketing and I never budget for it, I simply do what needs to be done for a home.
I’ll recommend to you a suggested range of value here, but typically I dig into that more thoroughly once I’ve been hired. I like to spend hours combing through prior sales in-building, comparing to local trends, evaluating what we’re doing for prep, and assessing how it all fits into the current market. After we have a decent shared sense of what that landscape looks like, we will wait until right before we actually come on market to choose our final list price, together.
While single-family homes in East Bay tend to favor a price-low-sell-high approach, condos are generally better served by something a list price closer to what you’re actually willing to accept.
Recent sales in the building are limited and/but this kind of product in the Lake Merritt area tends to stick within a particular range. Note that some sellers offer to pay the first six months or a year of HOA dues if the unit isn’t selling easily, as an alternative or in addition to eventual price reductions. As to price reductions, though people don’t love them by default, I think they’re valuable when needed as a means of driving interest, and have the added bonus of being a marketing boost since it gives everyone an opportunity to see a status change and for us to reach out to prior interested parties. I also don’t think in the Oakland condo scene that continuing to trim a price is necessarily a better strategy than just waiting it out patiently; these are all things we can discuss.
Without having dug in fully yet, I’d put 492 Staten Ave #301 right now at $1,100,000 - $1,400,000. As part of my listing process I also always invite my trusted peers to a price review prior to coming on market so that you get to benefit from the collective wisdom and experience of multiple professionals.
The following are all estimates. I have software through which I can share various equations with you.
In a condo we’re typically only looking at a general in-unit inspection of around $600-700 since the rest of the property is maintained by the HOA. Prep-wise, it’s really difficult to budget that without discussing our scope of work in advance, but for the purposes of hypothetical discussion let’s call it $40,000 total. That number is derived from: staging at probably around $9,000, fixtures and bulbs perhaps $1,500, countertops and backsplash some $5,000, perhaps $600 in hardware, and the rest to paint depending on scope, plus a buffer. We can absolutely discuss what your goal budget is and how to maximize our efforts within that; I’m always happy to be cost-conscious.
You’ll have a number of costs including usually some $500 in HOA resale package docs, there may be move-in and -out fees ($150-300). In Oakland the seller pays the county transfer tax which at a price of $1.3M would be $1,430, while the buyer and seller split the city transfer tax which in this same case would be $9,750 for your part.
Let it always be said: commissions are negotiable. My sellers pay me 3%. I strongly encourage they be willing to offer up to 2.5% in commission to the buy side. That is a practice that has come into question over the past year thanks to the national lawsuit and subsequent settlement, but here in our market very little has changed, and you would be an anomaly were you not to offer that, plus objectively speaking, it would likely reduce the buyer pool and hurt the purchase price. At a $1.3M purchase price with 5.5% in commissions, you’d pay $71,500 total.
Pat & Simone (Past) 323 Monte Vista Ave #210
patandsimonetorrey@gmail.com
Charlotte Milliner (Past) 887-889 Walker Ave
cmilliner@cpdinfo.com
Melissa Sandgren (Current) 44th St (Coming Soon) mmsandgren@gmail.com
The following spread offers a snapshot of condos I’ve listed in the past few years at a variety of price points whose staging I like, and/or whose circumstances are relevant to what we might find experience at 492 Staten Ave for a variety of reasons.
A spacious and open 2 BD, 2 BA condo near Piedmont Ave with a huge private balcony and garage parking.
2 BD, 2 BA, 1,222 SQ FT
Sold for $699,000
Special assessments, outstanding balcony work, complicated HOA politics, and a very soft market made this a challenging sale that took months, and I was still able to achieve asking.
Light-filled, top-floor 2 BD, 1 BA condo with green outlooks, floor-to-ceiling windows, tasteful upgrades, and storage.
2 BD, 1 BA, 1,075 SQ FT
Sold for $882,000
An easy-to-love unit, though the combination of no in-unit laundry and the positioning of the building on a hill on a very busy intersection was polarizing. Multiple offers drove price.
Darling 2 BD, 2.5 BA condo with period details, high ceilings, and spacious bedrooms, plus shared yard in two-unit building.
2 BD, 2.5 BA, 1,350 SQ FT
Sold for $1,500,000
Though overall a strong market, unit lacked a private yard or fenced area for pets and was looking for a high price point. We revised CC&Rs to allow dogs, which helped the sale.
Peaceful top-floor 1 BD, 1 BA condo with hardwood floors and private deck, one of just four units in a an unbeatable location.
1 BD, 1 BA, 880 SQ FT
Sold for $1,100,000
This was during a hot market and in a neighborhood that typically sells well, but 1 BD condos are often a challenge so this was a great outcome and I loved our staging.
