Selling 28 Marina Court Drive

Mark and Leif,

It's been wonderful getting to know you these past couple weeks. You have a really special home, and we'd love to help you sell it.

Mike and I created this book to provide you with a bit about our approach, as well as relevant recent sales. It addresses everything from pricing and market evaluation, to prep and marketing—and how we'll manage it and keep you in the loop.

We love what we do, and we’re exceptional at it. As a team we’re calm, kind, and competitive, and we prioritize consistent and transparent communication above all. Thank you for the opportunity to discuss further!

Our best, Laura and Mike

MEET OUR TEAM

LAURA TAYLOR REALTOR

Laura started in real estate in 1983 after a career in pediatric intensive care nursing at UCSF, propelled by interest in local architecture and the curious evolution of San Francisco’s diverse neighborhoods. She has received distinguished awards as a top producer and garnered attention for her innovative advertising, such as with her marketing of 710 Ashbury, the “Grateful Dead” house that was showcased in the Chronicle, BBC, London Times, and more. Her decades of experience and involvement in the community have provided her with a vast network and a commitment to excellence that helps her clients maximize their real estate goals and makes selling a positive experience for all involved.

MIKE MURPHY REALTOR

Mike has been a top-producing real estate agent since 2004, his calm demeanor and straightforward communication style at the forefront of every transaction. He's known for being an exceptional communicator and seasoned negotiator. Mike advises his clients with an acute sense of how to add value and uncover hidden opportunities to help achieve their real estate goals. Equipped with a profound understanding of micro- and macro-market dynamics and a background in finance and economics, he understands the complex forces that impact home values. Mike also appreciates that buying and selling a home here is one of the most significant financial decisions that people will make during their lives.

$172 MILLION

2022 SALES VOLUME

15 DAYS

2022 AVG MARKET TIME

80 CLIENTS SERVED IN 2022

We’re proud to be a part of Generation Real Estate, supported by our brokerage, Side. Generation was established by Lamisse Droubi, a top-selling agent in San Francisco with over 1.6 billion dollars in sales; our team carries on a fifty-year legacy of family and real estate. We’re rooted in the local community and our agents espouse its core values of honest business acumen, putting clients first, respecting others, and having fun along the way. Every team member has a deep connection to the Bay Area, impeccable knowledge of the market, and the skills you need to outpace competition. The long-standing relationships we maintain will give you the edge that translates to higher sales, more competitive offers, and a better chance of reaching a contract in less time.

Listing a house involves many moving parts, all of which we will manage for you. From house prep to paperwork, our job is to ensure that you can simply hand us the keys and let us take it from there. We’ll always keep you in the loop, and we’ll never make an impactful decision without your input.

ADMIN & COMMUNICATIONS

• Detailed to-market schedule and calendar

• Regular progress updates and check-ins

• Dedicated team Transaction Coordinator to facilitate paperwork

• Meticulous disclosures preparation

MARKETING

• Professional photography and copywriting

• Floor plans and measurements

• E-blasts and social media posts to agents, clients, and top-produers

• Dedicated property website

• Syndication of listing throughout web

HOUSE PREP PROJECT MANAGEMENT

• Vendor bid procural and presentation

• Contract review and management

• Scheduling supervision and progress checks

• Cleaning, paint, floors, carpet, repairs, hauling, landscaping, lighting, inspections, staging

• Printed brochures, window display, and statements

• Open houses, broker tours, twilight tours, and private showings by appointment

MARKET ANALYSIS

COMPARABLE PROPERTIES

SOLD TRENDS AT A GLANCE

ASSESSING THE MARKET

Pricing is an important and collaborative strategy. We base it on current market conditions and comparable properties with the aim of garnering multiple offers that we can leverage against each other to achieve the highest possible sales price.

By triangulating our market knowledge with insights from similar nearby properties and evaluating 28 Marina Court Drive within that context, we can have an informed conversation about what makes sense for a list price.

The following pages highlight several comparables and conclude with a pricing valuation at this moment in time. That said, we will continue to have conversations around pricing and market activity up until the day before we come on market, as this market tends to evolve quickly.

15 MARINA BLVD

BEDS: 4

PARKING: 3

LIST PRICE: $1,249,000

DAYS ON MARKET: 5

ACTIVE

BATHS: 2

SQUARE FEET: 1,752

LIST PRICE PER SQ FT: $713

This home is located in the very desirable Country Club area of San Rafael. It's loaded with charm and character with beautiful terraced landscaping, and a sunny deck. The living room opens to a large dining room with built-in seating. Gleaming hardwood floors with cozy electric fireplace in living room. There's also rear access to a 1-car garage and a special access road to the rear entrance. It's a lot of home for the money.

If it's merely an investment that you are looking for, we've got you covered. However, if it's a home you seek, a place to call your own with a sense of unparalleled comfort and sumptuous spaces, with an indoor and outdoor lifestyle, and in a most welcoming neighborhood with easy access to all that makes the Bay Area so desirable, then you don't want to miss your chance to see this opportunity. Lived in, loved by, and thoughtfully updated by a noted local interior designer and her family, this very special property has been designed with attention to harmony throughout and consciously updated to be water efficient without sacrifice. With its centrally located open kitchen and natural flow to the private and sunny backyard with flat lawn, hot tub, play structure, and mature landscaping, the living is easy. The vibrant Bret Harte neighborhood (bretharte.org) is one that has its own special resonance, harkening back to the days when we placed a high value on neighbors taking time out of their busy days to share a hello. Located around the corner from Bret Harte Park and close to downtown San Rafael and 101, the location is ideal, the property is sublime with views from the garden that encourage you to see your bigger dreams.

BEDS: 3

PARKING: 3

LIST PRICE: $1,395,000

DAYS ON MARKET: 6

BATHS: 2

SQUARE FEET: 1,600

LIST PRICE PER SQ FT: $872

27 EUCALYPTUS LN

This

2

is exactly what you have been looking for! Located

a tranquil

in the Montecito/Happy Valley neighborhood of San Rafael, this mid-century home is idyllically set, providing ample flat outdoor area with a turf yard and a large patio, along with lovely, terraced hillsides for gardening, views and outdoor entertaining. There have been many updates made to this house with hardwood floors throughout, air-conditioning, 2 updated bathrooms and an updated kitchen. Well-appointed kitchen has a breakfast bar and adjacent dining room and opens out to the spacious rear yard. Leased Tesla solar. Two-car garage. The home's ideal location in Montecito/Happy Valley allows you to easily venture to town from the central location of this beauty. Situated for easy access to the Montecito Shopping Center with Whole Foods and Trader Joe's, downtown San Rafael, public transportation with the bus terminal and Smart Train, Dominican University, Highway 101, the Larkspur Ferry, not to mention a short drive to the Wine Country, Marin's stunning beaches, and boundless trails and SF. Don't miss out on this idyllic San Rafael home!

BEDS: 3 BATHS: 2

PARKING: 2

LIST PRICE: $1,199,000

CLOSE PRICE PER SQ FT: $953

% OF CLOSE TO ASKING: 111%

SQUARE FEET: 1,391

CLOSE PRICE: $1,325,000

DAYS ON MARKET: 9

charming 3 bedroom

bathroom single-family home

on

cul-de-sac

35 LA CRESCENTA WAY

35

- The jewel, in highly desirable Harbor Estate! No traffic here, except neighbors and guests. Private, peaceful, and serene single level, four bedroom, three full bath home on spacious approx. 1/3 of an acre level lot. Japanese Maple, Olive, fig, apple, citrus trees, and much more adds to the unmatched beauty of this property. This home features, hardwood floors throughout and high end designer finishes, giving it a warm and inviting feel. The floorplan offers casual California living at it's best w/spacious dining room, kitchen & family room w/vaulted ceilings. Enjoy easy indoor/outdoor living w/ access through lovely oversized wooden slider in family room, French doors in dining area, and primary suite. Expanded custom design primary suite opens to large beautiful pool w/spectacular resort quality hardscape. Enjoy Andy's nearby specialty market for shopping, socializing with a coffee, meal, or a sip of wine, as you watch the sunset by the bay or stroll along the water. This home will capture your heart! Tucked away on a serene, peaceful location, with all the conveniences - nearby trails, schools, smart train, easy access to 101. Come and see what this stunning property has to offer!

BEDS: 4

PARKING: 4

LIST PRICE: $2,950,000

CLOSE PRICE PER SQ FT: $929

% OF CLOSE TO ASKING: 97%

BATHS: 3

SQUARE FEET: 3,069

CLOSE PRICE: $2,850,000

DAYS ON MARKET: 23

La Crescenta Way

54 MARINA COURT DR

Million dollar views grace this custom-built, 3 bedroom/2 bathroom home perched above the Lowrie Marina in East San Rafael! Sweeping scenes from the Richmond/San Rafael Bridge to Mt. Tam! Lovingly maintained by the original owner for nearly 60 years, this property is an absolute gem, just waiting for the next lucky owner to continue its shine! The exterior front stairway to the home is lined w/a mature & fragrant rose garden to welcome you home. With a terrific open layout & large dine-in kitchen, the design of this home was ahead of its time. Well-situated living & dining spaces take full advantage of the stunning waterfront views. 2 bedrooms, including the primary suite, on main level. Downstairs 3rd bedroom & full bath + full-size laundry closet, + 2nd living room w/attached bonus space to enjoy the views. 2-car detached garage at top of property, w/interior staircase directly to the front patio. Great workshop area under garage. Use as-is, or finish off for a private office or exercise room! The tiered backyard area is ideal for gardening & relaxing in the fresh bay breeze. Fantastic central location, near to downtown San Rafael shops & restaurants. Remodel to your taste or move-in & enjoy the vintage features that have been so carefully preserved since 1963! Welcome Home!

BEDS: 3

PARKING: 4

LIST PRICE: $1,000,000

CLOSE PRICE PER SQ FT: $639

% OF CLOSE TO ASKING: 130%

BATHS: 2

SQUARE FEET: 2,033

CLOSE PRICE: $1,300,000

DAYS ON MARKET: 7

Enjoy a taste of modern elegance set to the backdrop of your own private redwood forest. This classic mid-century home has been meticulously cared for and tastefully updated with every smart feature you could hope for. Experience indoor/ outdoor living at its finest in the massive backyard with towering mature redwoods and sprawling outdoor patio. The main level features a chef's kitchen with island and granite counters, ample cabinet space, and exotic hardwood floor. The kitchen opens directly into the dining room and living room, making this the perfect open concept floor plan to host your next dinner party. Upstairs are 3 spacious bedrooms including a primary suite. The expansive 2 car garage boasts a home office with built-in desk and scenic window overlooking the yard. Myriad upgrades include: tri-zone air conditioning with smart thermostats, Lutron smart lighting, surround sound speakers in living room and throughout the yard, hardwired backup generator, and much more.

BEDS: 3

PARKING: 4

LIST PRICE: $1,099,000

CLOSE PRICE PER SQ FT: $828

% OF CLOSE TO ASKING: 100%

BATHS: 2

SQUARE FEET: 1,328

CLOSE PRICE: $1,100,000

DAYS ON MARKET: 88

Welcome home to 113 Union St, a beautifully remodeled home centrally located in San Rafael. This sun-drenched home boasts 3 generous sized bedrooms, 2 completely remodeled bathrooms(plus a half bathroom!), and a finished garage that could possibly be used as a home office or fourth bedroom! As you walk in, you're greeted with the living room that flows into the newly updated kitchen with stainless-steel appliances, quartz countertops and new cabinetry. The flexibility of the space at the rear of the home has many potentials for its great indoor/outdoor living; with a large island, wet bar, and a spacious deck, it's an ideal set up to entertain family and friends! The backyard is full of planter boxes filled with veggies, fruits, & lush vegetation. Fully irrigated from front to back, making it easy to maintain this private little oasis. This home is conveniently located to restaurants, grocery stores, Highway 101, and downtown San Rafael! Come take a look at this gem before it's gone!

BEDS: 3

PARKING: 1

LIST PRICE: $1,198,000

CLOSE PRICE PER SQ FT: $844

% OF CLOSE TO ASKING: 110%

BATHS: 3

SQUARE FEET: 1,564

CLOSE PRICE: $1,320,000

DAYS ON MARKET: 14

E MISSION AVE

Privacy & a dramatic setting create the stage for this beautifully remodeled & centrally located residence. Situated just under a 1/2 acre of private manicured grounds, this spacious 4br, 3ba residence enjoys sweeping views of the Bay, poolside entertaining, flat grass area for yard games & raised garden beds...only some of the many treasures of these expansive grounds. One enters into a generous lvg space featuring walls of windows, gas fireplace & dining area w/accordion sliding doors which open to the Ipe wood deck w/ views of the Bay and beyond. The gourmet kitchen boasts a Viking 6-burner cooktop, rotisserie roasting oven, wine fridge, new quartz counters, white flat-panel cabinets & black matte hardware finished off w/SS appliances & direct access to front patio dining & lounge area. 3 lg bdrms & bath complete the top level. Escape into the grand primary suite w/gas fireplace, amazing walk-in closet, spa-like bath. Lower level family rm flows to level lawn and pool w/lush foliage

BEDS: 4

PARKING: 5

LIST PRICE: $2,495,000

CLOSE PRICE PER SQ FT: $873

% OF CLOSE TO ASKING: 116%

BATHS: 3

SQUARE FEET: 3,321

CLOSE PRICE: $2,900,000

DAYS ON MARKET: 11

PRICING VALUATION

We are in a very dynamic market at this current point in time, so we will re-evaluate the following numbers as we get closer to coming on the market so as to be most effective in our strategy. We don't typically choose a sales price until right before we go live, and the below range is a conservative estimate. These numbers also depend on undertaking prep work that we'll discuss as well.

SELLER NET PROCEEDS

EXPENSES

$ XX

$ XX

Listing agent commission (X%)

Selling agent commission (2.5%)

$ XX City & county transfer tax ($2 for every $1,000 + $0.55 for every $500 of sales price)

$ 150 Natural Hazards Disclosure Report

$ 150 Report of Residential Building (3R) Report

$ 1,800 Inspections (general, pest, water & energy)

$ XX House prep (cleaning, touch-ups, staging, etc)

$ 1,000 Miscellaneous escrow fees

ESTIMATED SALES PRICE $X,XXX,000 SALES PROCEEDS IN STEPS OF $XX,000 SALES PRICE EXPENSES

INSPECTIONS

Having a professional inspector evaluate your home can help en sure we know what needs to be disclosed, and even how we might price and market your home. We generally advise a general home inspection, a wood-destroying pest inspection, and sometimes a water & energy one as well. We have several preferred inspectors we’re happy to call, and we can coordinate the process.

DISCLOSURES

California has stringent disclosure requirements, aka what you need to share with potential buyers. You will be resposible for filling out certain seller disclosures about your home, as well as additional mandated disclosures like lead-based paint presence, natural hazards, earthquake safety, and more. The rule of thumb is if you’re not sure if you should share something with a potential buyer, you should definitely share it. Preparing disclosures can be intimidating, but a big part of our job as your agents is to take you through all of it and make sure we’ve articulated everything we should in the most effective, transparent, and clear manner possible.

PAINTING, FLOORS, REPAIRS & MORE

We prepare your home for market with a variety of services, from painting to deep cleaning, to power and window washing, appliance upgrades, refinishing floors, landscaping and most importantly, staging. The amount of time, effort, and money that goes into a home being ready for market can be surprising, but proper preparation and presentation always translates to higher sales prices. We’ll procure competitive bids from our preferred vendors for the services we recommend based on our walkthrough of your property, present a cohesive plan and budget, and discuss it all with you. Once we decide on approved services, we’ll get started and project manage everything for you.

STAGING

The Bay Area market is fast-paced and competitive, and features savvy and highly discerning buyers. We only get one chance to make a first impression: the moment buyers walk through the door, they need to be wowed by its existing appeal, and simultaneously able to imagine creating a personal space within those walls. The way your home shows in photos online determines whether buyers even want to come see it in person, over hundreds of other options. Stagers are interior designers who curate spaces that photograph beautifully to ensure the most effective online presence and which feel elevated and welcoming in person to drive buyer excitement at showings. home sales and found that based on list prices, staged homes sold for almost 5% higher than unstaged homes and took half as long to sell.

STRATEGIC CAMPAIGNS

Our job is to maximize our audience of potential buyers, so we take a multifaceted approach to promoting your home. We make sure your home is seen by thousands of local agents and buyers in a way that galvanizes them to come see it in person. The point of making your property seen and irresistible is of course to create a broad pool of serious potential buyers, which increases the likelihood of a competitive bidding environment, a prime set-up for getting you the highest possible price.

As for our team’s performance, our efforts greatly outperform the average; we average 8-11% clickthroughs on Facebook and Instagram, and 4% on LinkedIn. Our e-newsletter open rate averages 50% compared to the real estate industry average of 19.67%, and our ads average .22% clickthrough compared to their benchmark average of .04%. Suffice it to say, we know what we’re doing and we won’t do you wrong.

And, we cover all the marketing costs so you don’t have to worry about a thing!

TELLING THE STORY

PHOTOGRAPHY, COPYWRITING & FLOOR PLANS

Our marketing starts with photography and copy: Buyers are inundated with online ads and time is limited so your home has to stand out. The point of our marketing is to get people through the door, since we know they’ll love it once they’re inside. We tell a story. It starts with house prep, but then we present that work impeccably.

We explore your home, learning its history and nuances and thinking about our target audiences and what appeals to them. We talk with you about what you love about the home and distill all of that magic into language that captures its essence, waxing poetic about the fantasy of a life in it. Every home is unique, and we find great joy in being able to convey just what’s extraordinary about yours.

We pair our copy with attention-grabbing photos for instant visual impact. We use private, professional photog raphers to capture sun-crowned living rooms, sparkling twilight views, virtual tours, and more. We make it easy for buyers to imagine living in your home with floor plans that we have measured and drawn up by our draftsperson, rendered in color and detail for maximum impact.

ONLINE SYNDICATION

We are officially “on the market” once we publish your home online in our local multiple listing service (MLS). This starts the count of days on market, and triggers your home going live on all partner real estate sites like Zillow, Redfin, Trulia, and more. We monitor all of that web traffic and keep you informed with regular reports.

We also create a dedicated property website to serve as the sleek online hub where we showcase all our photos and house features, information about the surrounding neighborhood, and floor plans. We can also opt for add-ons like an intro video or a 3D virtual Matterport tour. This is site the URL that we will post on our “For Sale” sign, and to which we will push people in our advertising.

Our goal is for buyers to have a sense of your home that compels them to come see it in person.

TOP AGENT NETWORK (TAN)

Even while we’re still preparing to hit the market, we can gauge interest, gather feedback, and drive excitement by posting your home on Top Agent Network (TAN), a private, membership-based network that allows only the top 10% of real estate agents in local markets to share exclusive, non-MLS information. TAN gives us privileged access to private listings, motivated buyers, local resources, and even the latest industry trends which can be crucial for pricing strategy. Through TAN we can allow select interested parties to preview your home prior to it coming on market.

EMAIL BLASTS

Email is one of the most effective ways to reach buyers so we send polished e-blasts about your listing to thousands of active clients and agents from multiple accounts. Our newsletter open rate hovers around 50% compared to the real estate industry average of 19.67%, while our partners’ newsletters are similarly well-received. We stagger timing such that instead of only broadcasting a “Just Listed” announcement once to everyone, we schedule rolling communications so that every week we’re garnering exposure.

SOCIAL MEDIA

Social media can be pretty nebulous in terms of finding serious buyers, but we believe in maximizing our reach, and sharing your home among the agent community on Facebook and Instagram can be effective. We can create an effective portfolio of shared and boosted organic posts and we evaluate performance as we go, adjusting content accordingly. We hand-select our audiences for the latter, focusing on location, occupations, and interests as much as we are allowed. With organic posts, we employ hashtags to a similar end. We do have the option to advertise with third parties like SFGate that include “open house” posts on their channels, which have a more dedicated pool of buyers.

floors

natural light that crowns rooms with a golden glow, the delight of an

wallpaper under the stairs, French doors that join rooms with a graceful flow: this is 1258

St, an improbable oasis in the heart of the Mission. This 3 BD, 2.5 BA urban retreat welcomes you into a strikingly soothing

SHOWINGS & FOLLOW-UP

OPEN HOUSES & BROKER TOUR

Buyers need to experience your home in person: 45% of buyers attend open houses over the course of the search process. We host weekend open houses as well as private showings, and we avoid using lockboxes so we can personally be on site to answer questions and offer insights. At all our showings we ask questions to find out what buyers are looking for, what they love, and who’s serious and qualified. Afterward we follow up with their agents to get feedback--which allows us to continually fine-tune the way we market your home--and share disclosures.

Every Thursday is Broker Tour, during which time exclusively agents come through to tour the property, often on behalf of clients.

PERFORMANCE REPORTING

Marketing is an ongoing and adaptive endeavor: we don’t just publish everything and check out. We actively evaluate our ongoing online performance in terms of viewership, interest, and “favoriting.” Having already employed our knowledge of what yields serious buyers in establishing our online presence, we continue once we’re on market to incorporate feedback from showings and tailor our vehicles to maximize effectiveness.

We will check in with you regularly and share reports including data analytics and feedback from both clients and agents so that you are involved throughout our marketing period, and can better trust our dedication and decisions. After the first week or so on market, we’ll choose an offer date together with you based on momentum and interest.

TO THE FINISH LINE

And just like that, we’ve gone from saying hello to selling your home! The listing process entails quite a bit of work, but we’ll help you navigate it smoothly and successfully.