Selling 44 Macondray Ln #3E

SELLING 44 MACONDRAY LN #3E with LAURA TAYLOR + ANALISE SMITH-HINKLEY

Dear Patty, Analise and I are thrilled to help you sell 44 Macondray Ln #3E when you’re ready. We created this book to provide you with a view of our approach to selling. It will take you through a bit of everything, from pricing and market evaluation, to prep and marketing—and how we manage it all and keep you in the loop the whole way.

We love what we do, and we’re exceptional at it. As a team we’re calm, kind, and competitive, and we prioritize consistent and transparent communication above all as this process is about making sure you’re completely satisfied. There’s no rush on our end, but we can move as quickly as you like when the time comes. Thank you for this opportunity.

Warmly, Laura and Analise

LAURA TAYLOR

ANALISE SMITH-HINKLEY

DRE 00887826 415.250.1306 laura@laurataylor.io

DRE 02114716 415.685.3943 analise@generationsf.com

GENERATION is a licensed real estate broker (02014153) in the State of California and abides by Equal Housing Opportunity laws. All material presented herein is intended for informational purposes only.

Information is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdraw without notice. This is not intended to solicit property already listed.

ABOUTUS

MEET OUR TEAM LAURA TAYLOR REALTOR Laura started in real estate in 1983 after a career in pediatric intensive care nursing at UCSF, propelled by interest in local architecture and the curious evolution of San Francisco’s diverse neighborhoods. She has received distinguished awards as a top producer and garnered attention for her innovative advertising, such as with her marketing of 710 Ashbury, the “Grateful Dead” house that was showcased in the Chronicle, BBC, London Times, and more. Her decades of experience and involvement in the community have provided her with a vast network and a commitment to excellence that helps her clients maximize their real estate goals and makes selling a positive experience for all involved.

ANALISE ELECTRA SMITH-HINKLEY REALTOR Analise dove into San Francisco real estate in 2018 after a decade in marketing communications, bringing along finely tuned detail-driven and relationship-first skillset. She’s competitive, unflappable, highly responsive, and undeniably effective. A UC Berkeley alumna who fell in love with the Bay and its nuances, Analise has made a career of understanding people and what drives them, reading between the lines, and making the things people want to happen, happen—all while making sure everyone has a great time. Analise swears equally by data analytics and emotional resonance, a balance which makes her the agent you want on your side during transactions.

FLOR JEREZ TRANSACTION COORDINATOR Flor first started as a Real Estate Assistant and now supports multiple agent teams throughout the Bay Area as a Transaction Coordinator. Flor is known for her organization, strong communication, and professional skills. She collaborates with agents to make all listing and sale transactions as smooth as possible. Flor is passionate about her work and has developed many professional relationships throughout the years. Flor works with Analise and Laura on every one of their transactions to ensure that escrow goes smoothly and all compliance requirements are met. Flor enjoys hiking with her dog Baxter, as well as swimming and cooking.

We’re proud to be agents with Generation Real Estate and supported by our brokerage, Side. Generation was established by Lamisse Droubi, a top-selling agent in San Francisco with over 1.6 billion dollars in sales; our team carries on a fifty-year legacy of family and real estate in San Francisco.

We’re rooted in the local community and our agents espousing its core values of honest business acumen, putting clients first, respecting others, and having fun along the way. Every team member has a deep connection to San Francisco, impeccable knowledge of the market, and the skills you need to outpace competition. The long-standing relationships we maintain will give you the edge that translates to higher sales, more competitive offers, and a better chance of reaching a contract in less time. Our brokerage, Side, only partners with top-producing agents, which means that their support services are focused on a select number of people, the best of the best. They offer top-tier technology solutions that allow us to effectively market your property and reach the maximum number of agents and buyers.

$183 MILLION 2021 SALES VOLUME

18 DAYS

2021 AVG MARKET TIME

82 CLIENTS SERVED IN 2021

A FULL-SERVICE TEAM Listing a house involves many moving parts, all of which we will manage for you. From house prep to paperwork, our job is to ensure that you can simply hand us the keys and let us take it from there.

We’ll always keep you in the loop, and we’ll never make an impactful decision without your input.

ADMIN & COMMUNICATIONS

MARKETING

•

Detailed to-market schedule and calendar

•

Professional photography and copywriting

•

Regular progress updates and check-ins

•

Floor plans and measurements

•

Dedicated team Transaction Coordinator to facilitate paperwork

•

E-blasts and social media posts to agents, clients, and top-produers

•

Meticulous disclosures preparation

•

Dedicated property website

•

Syndication of listing throughout web

•

Printed brochures, window display, and statements

•

Open houses, broker tours, twilight tours, and private showings by appointment

HOUSE PREP PROJECT MANAGEMENT •

Vendor bid procural and presentation

•

Contract review and management

•

Scheduling supervision and progress checks

•

Cleaning, paint, floors, carpet, repairs, hauling, landscaping, lighting, inspections, staging

RECENT SALES ADDRESS

CLOSE DATE

LIST PRICE

SALES PRICE

DOM

% OF LIST

124 4th Ave #A

5/17/22

$1,795,000

$2,300,000

5

128%

1543 17th Ave

5/2/22

$1,695,000

$2,221,500

13

131%

46 Heather Ave

4/19/22

$975,000

$1,100,000

10

112%

51 Bayview Ter

3/25/22

$1,295,000

$1,727,288

9

133%

1520 Taylor St #103

3/8/22

$995,000

$1,100,000

13

111%

1950 Gough St #103

2/8/22

$1,195,000

$1,195,000

13

100%

106 Stanford Way

1/20/22

$565,000

$545,000

25

96%

8485 Kennedy Rd

12/17/21

$1,350,000

$1,350,000

28

100%

4 College Ter

12/15/21

$1,595,000

$1,900,000

30

119%

1512 Treat Ave

12/6/21

$1,295,000

$1,350,000

55

104%

326 27th St

9/30/21

$1,200,000

$1,220,000

34

102%

171 Wawona St

8/26/21

$2,200,000

$2,300,000

14

105%

1392 7th Ave

8/25/21

$3,295,000

$3,600,000

9

109%

892 Green St

5/20/21

$1,295,000

$1,250,000

60

97%

298 Portola Dr #203

4/29/21

$665,000

$765,000

14

115%

601 Van Ness Ave #702

4/13/21

$445,000

$440,000

34

99%

77 Van Ness Ave #702

3/31/21

$590,000

$570,000

539 26th Ave

3/18/21

$1,498,000

$1,550,000

13

103%

1945 Hyde St #7

1/6/21

$3,995,000

$4,100,000

0

103%

58 Partridge Ln

11/24/20

$995,000

$965,000

22

97%

279 27th St

10/20/20

$1,995,000

$1,925,000

64

96%

1835 Franklin St #101

10/19/20

$1,150,000

$1,150,000

29

100%

2371 Diamond St

9/22/20

$1,525,000

$1,525,000

25

100%

1258 York St

12/18/19

$1,925,000

$2,000,000

17

104%

375 Crestmont Dr

11/26/19

$995,000

$1,049,000

52

106%

2117 Bush St #A

10/30/19

$950,000

$1,080,000

12

114%

1950 Gough St #106

8/20/19

$995,000

$1,000,000

20

101%

216 Twin Peaks Blvd

8/16/19

$2,200,000

$2,200,000

8

100%

362 View Point Ct

8/8/19

$1,395,000

$1,625,000

4

116%

601 Van Ness Ave #646

7/12/19

$680,000

$695,000

15

102%

591 18th Ave

5/29/19

$2,690,000

$2,780,000

31

103%

97%

MARKETANALYSIS

ASSESSING THE MARKET Pricing is an important and collaborative strategy. We base it on current market conditions and comparable properties with the aim of garnering multiple offers that we can leverage against each other to achieve the highest possible sales price.

By triangulating our expert market knowledge with insights from similar nearby properties and evaluating your home within that context, we can have an informed conversation about what makes sense for a list price.

In pricing properly we avoid having to reduce the price later, which matters: homes that sell without price reductions typically sell for about 12-13% more, and much more quickly. And, for every 3 or 4 homes that sell, another listing expires or is withdrawn from the market, quite often because prospective buyers perceive it as overpriced; we don’t want to be that home.

The following pages highlight several comparables and conclude with a pricing valuation at this moment in time. That said, we will continue to have conversations around pricing and market activity up until the day before we come on market, as this market tends to evolve quickly.

YOUR HOME: 44 MACONDRAY LANE #3E TYPE: Condo

STYLE: Contemporary

SQUARE FEET: 1,020

YEAR BUILT: 1980

BEDS: 2

BATHS: 2

PARKING: 1

WALK SCORE: 97 (“Walker’s Paradise”)

TRANSIT SCORE: 82 (“Excellent Transit”)

COMPARABLE PROPERTIES ADDRESS

BED BATH PK SQ FT $/SF

DOM Sold Date LIST $

SOLD $

LPSP

1340 Union St

2

2

1

1,108

$1,399 14

4/7/22

$1,295,000 $1,550,000 120%

2 Fallon Pl #55

2

2

2

1,128

$1,463 7

3/28/22

$1,595,000 $1,650,000 103%

44 Macondray Ln #2W 2

2

1

1,305

$1,268 11

12/13/21

$1,495,000 $1,655,000 111%

44 Macondray Ln #4E 2

2

1

1,020

$1,593 17

11/3/21

$1,549,000 $1,625,000 105%

44 Macondray Ln #1E 2

2

1

1,206

$1,057 5

9/17/21

$1,149,000

$1,275,000

44 Macondray Ln #5W 1

1

1

907

$1,158 19

7/30/21

$999,000

$1,050,000 106%

111%

1340 UNION STREET

Centrally located in prestigious Russian Hill, this 2BR/2BA condo is a haven for the nearby parks, cafes and iconic landmarks of San Francisco. Natural light cascades throughout the home, providing an airy feel to this unique townhome style condo on 2 levels. The open chef’s kitchen + dining rooms beckon social gatherings. These rooms flow into a welcome sunny living room with plenty of closet spaces and lush greenery outlook. A beautiful staircase leads up to the Master suite, a 2nd BR and common bath. Drenched in sunlight, the master BR with ensuite bath and big closet has gorgeous city views. The 2nd BR is ideal for your little one, guests or an office. In-unit W/D, Viking appliances, lovely wood flooring, radiant floor heating on main level, dual pane windows, skylights + storage space complete this condo.

Surrounded by a verdant garden, this townhome style condo has no neighbors above or below. A 98 walker’s paradise score, you will love exploring this quintessential neighborhood.

BEDS: 2

BATHS: 2

PARKING: 1

SQUARE FEET: 1,108

LIST PRICE: $1,295,000

CLOSE PRICE: $1,550,000

CLOSE PRICE PER SQ FT: $1,399

DAYS ON MARKET: 14

% OF CLOSE TO ASKING: 120%

2 FALLON PLACE #55

Iconic views from every room. Vaulted ceilings and skylights flood the unit with natural light. The sweeping views from downtown to the Bay bridge to North Beach to Alcatraz becomes hypnotic. Large living room with combined eating space. Kitchen is practical and updated. Lower level bedroom is ensuit with built-in office area. Ample closet space throughout. Upper bedroom is ensuit with stunning views of Alcatraz around to downtown. The home over looks Ina Coolbirth park where the Telegraph Hill parrots stop by regularly. The building offers a private tennis court and roof deck both with incredible views. Washer and dryer in the building. Onsite building manager during business hours. Access to Polk street, North Beach and the FIDI for dining and entertainment. Public transportation nearby. The unit comes with 2 car garage parking. Ample guest parking in garage.

BEDS: 2

BATHS: 2

PARKING: 2

SQUARE FEET: 1,128

LIST PRICE: $1,595,000

CLOSE PRICE: $1,650,000

CLOSE PRICE PER SQ FT: $1,463

DAYS ON MARKET: 7

% OF CLOSE TO ASKING: 103%

44 MACONDRAY LANE #2W

Located in Russian Hill on fabled quiet tree-lined Lane of Macondray lives this beautifully restored condo, w/Abundance of natural light. Tasteful modern upgrades, this 2 Bd/2Ba is not to be missed. Open Living/Dining room with wall of windows is adjacent to remodeled kitchen w/ Stunning Appliances & Quartz Counters. Primary bed has amazing renewed en-suite while the spacious 2nd bed includes access to private patio. Bedrooms nestled away for privacy & relaxation.

Hardwood flrs, Wood-burning F/Place, recessed lighting, in-unit W/D hookups, parking, large storage makes this home the epitome of living in luxury. Ride the unique Hillavator to 2W & be enchanted by the views of North Beach, Union St & The Bay. Sharing a neighborhood close to Washington Square, famous landmarks, high-class restaurants. Imagine perching yourself at Mama’s, Caf Trieste, Victoria/Liguria Bakery, or Molinari Deli while listening to church bells, sea lions, & the call of foghorns all close to your new SF home BEDS: 2

BATHS: 2

PARKING: 1

SQUARE FEET: 1,305

LIST PRICE: $1,495,000

CLOSE PRICE: $1,655,000

CLOSE PRICE PER SQ FT: $1,268

DAYS ON MARKET: 11

% OF CLOSE TO ASKING: 111%

44 MACONDRAY LANE #4E

Known to many as a Haven of Tranquility, Macondray Lane is as beautiful as it is famous. Accessible via garage elevator, thoughtfully renovated + re-designed by it’s current owners, this 2 bdrm, 2 bath VIEW unit is a special place to call home.

The bright living room showcases a wood burning frplc w/ a plethora of built-ins + a built-in bar, adjacent to a large formal dining area. This airy space offers magnificent BAY + Coit Tower VIEWS. Kitchen upgrades include: customized push to open soft close drawers, Richelieu pull out larder, Samsung Smart Flex-Duo Range, Hub Touch Screen Fridge, Linear Wash Whisper Quiet Dishwasher, drawer microwave + touchless Kraus faucet. The primary bdrm features a walk-in closet, full bath w/ shower + alcove. There is a 2nd full bdrm + full bath off the hallway features a Nebia environmentally friendly spa shower + a LED touch vanity/mirror. Walk to some of SF’s most enticing eateries; Liguria Bakery, Molinari Delicatessen, Z&Y & Caf Trieste on Vallejo.

BEDS: 2

BATHS: 2

PARKING: 1

SQUARE FEET: 1,020

LIST PRICE: $1,549,000

CLOSE PRICE: $1,625,000

CLOSE PRICE PER SQ FT: $1,593

DAYS ON MARKET: 17

% OF CLOSE TO ASKING: 105%

44 MACONDRAY LANE #1E

BEDS: 2

BATHS: 2

PARKING: 1

SQUARE FEET: 1,206

LIST PRICE: $1,149,000

CLOSE PRICE: $1,275,000

CLOSE PRICE PER SQ FT: $1,057

DAYS ON MARKET: 5

% OF CLOSE TO ASKING: 111%

44 MACONDRAY LANE #5W

Enjoy breathtaking Bay views and verdant treehouse vibes in this beautifully renovated and utterly unique 1BD/1BA Russian Hill condo with parking. The expansive living/dining room boasts a wall of windows where unimpeded vistas stretch across the Bay from Marin and Alcatraz to Coit Tower. Wall-to-wall carpeting, a fireplace and built-in shelving complete the glorious space. The adjacent updated kitchen boasts excellent hardwood floors and all-new stainless steel appliances. In the tranquil bedroom, you’ll find two huge walk-in closets and floor-to-ceiling sliders overlooking gorgeous foliage.

The full bathroom features a large tub/shower and contemporary fixtures, and a roomy hall closet completes the wonderful layout. Arrive at your door from Macondray Lane’s delightful stairs and stone path, or enjoy elevator access from Union Street and the parking garage. This unit conveys with one parking space and a storage unit. Close to the wharf, Fort Mason, Marina District and North Beach.

BEDS: 1

BATHS: 1

PARKING: 1

SQUARE FEET: 907

LIST PRICE: $999,000

CLOSE PRICE: $1,050,000

CLOSE PRICE PER SQ FT: $1,158

DAYS ON MARKET: 19

% OF CLOSE TO ASKING: 105%

PRICING VALUATION We are in a very dynamic market at this current point in time, so we will re-evaluate the following data as we get closer to coming on the market so as to be most effective in our strategy.

SALES PRICE RANGE ESTIMATE $1,600,000 - $1,700,000

SUGGESTED LIST PRICE $1,525,000

RECOMMENDED PREPARATION The above estimates are based on us doing the following work:

SELLER NET PROCEEDS MAXIMUM ESTIMATED SALES PRICE

$1,700,000

EXPENSES

$

42,500

Listing agent commission (2.5%)

$

42,500

Selling agent commission (2.5%)

$

12,750

Transfer tax ($7.50 for each $1,000 of sales price)

$

-

Loans on property (TBD)

$

150

Natural Hazards Disclosure Report

$

150

Report of Residential Building (3R) Report

$

2,000

Inspections (general, pest, water & energy)

$

-

House prep (cleaning, windows, touch-ups)

$

1,000

Miscellaneous escrow fees

SALES PROCEEDS IN STEPS OF

$50,000

SALES PRICE

EXPENSES

ESTIMATED NET TO SELLER

$1,700,000

($101,050)

$1,598,950

$1,650,000

($98,175)

$1,551,825

$1,600,000

($95,300)

$1,504,700

$1,550,000

($92,425)

$1,457,575

$1,500,000

($89,550)

$1,410,450

HOUSEPREP

INSPECTIONS Having a professional inspector evaluate your home can help ensure we know what needs to be disclosed, and even how we might price and market your home. We generally advise a general home inspection, a wood-destroying pest inspection, and sometimes a water & energy one as well. We have several preferred inspectors we’re happy to call, and we can coordinate the process.

DISCLOSURES California has stringent disclosure requirements, aka what you need to share with potential buyers.

You will be resposible for filling out certain seller disclosures about your home, as well as additional mandated disclosures like lead-based paint presence, natural hazards, earthquake safety, and more.

The rule of thumb is if you’re not sure if you should share something with a potential buyer, you should definitely share it. Preparing disclosures can be intimidating, but a big part of our job as your agents is to take you through all of it and make sure we’ve articulated everything we should in the most effective, transparent, and clear manner possible.

PAINTING, FLOORS, REPAIRS & MORE We prepare your home for market with a variety of services, from painting to deep cleaning, to power and window washing, appliance upgrades, refinishing floors, landscaping and most importantly, staging. The amount of time, effort, and money that goes into a home being ready for market can be surprising, but proper preparation and presentation always translates to higher sales prices.

We’ll procure competitive bids from our preferred vendors for the services we recommend based on our walkthrough of your property, present a cohesive plan and budget, and discuss it all with you.

Once we decide on approved services, we’ll get started and project manage everything for you.

STAGING The San Francisco market is fast-paced and competitive, and features savvy and highly discerning buyers. We only get one chance to make a first impression: the moment buyers walk through the door, they need to be wowed by its existing appeal, and simultaneously able to imagine creating a personal space within those walls. The way your home shows in photos online determines whether buyers even want to come see it in person, over hundreds of other options. Stagers are interior designers who curate spaces that photograph beautifully to ensure the most effective online presence and which feel elevated and welcoming in person to drive buyer excitement at showings. home sales and found that based on list prices, staged homes sold for almost 5% higher than unstaged homes and took half as long to sell.

BEFORE

AFTER

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THEMARKETING

STRATEGIC CAMPAIGNS Our job is to maximize our audience of potential buyers, so we take a multifaceted approach to promoting your home. We make sure your home is seen by thousands of local agents and buyers in a way that galvanizes them to come see it in person. The point of making your property seen and irresistible is of course to create a broad pool of serious potential buyers, which increases the likelihood of a competitive bidding environment, a prime set-up for getting you the highest possible price.

As for our team’s performance, our efforts greatly outperform the average; we average 8-11% clickthroughs on Facebook and Instagram, and 4% on LinkedIn. Our e-newsletter open rate averages 50% compared to the real estate industry average of 19.67%, and our SFGate ads average .22% clickthrough compared to their benchmark average of .04%. Suffice it to say, we know what we’re doing and we won’t do you wrong.

And, we cover all the marketing costs so you don’t have to worry about a thing!

TELLING THE STORY

PHOTOGRAPHY, COPYWRITING & FLOOR PLANS Our marketing starts with photography and copy: Buyers are inundated with online ads and time is limited so your home has to stand out. The point of our marketing is to get people through the door, since we know they’ll love it once they’re inside. We tell a story. It starts with house prep, but then we present that beautiful work impeccably. [FIX THIS] We explore your home, learning its history and nuances and thinking about our target audiences and what appeals to them. We talk with you about what you love about the home and distill all of that magic into language that captures its essence, waxing poetic about the fantasy of a life in it. Every home is unique, and we find great joy in being able to convey just what’s extraordinary about yours.

We pair our copy with attention-grabbing photos for instant visual impact. We use private, professional photographers to capture sun-crowned living rooms, sparkling twilight views, virtual tours, and more. We make it easy for buyers to imagine living in your home with floor plans that we have measured and drawn up by our draftsperson, rendered in color and detail for maximum impact.

ONLINE SYNDICATION

We are officially “on the market” once we publish your home online in our local multiple listing service (MLS). This starts the count of days on market, and triggers your home going live on all partner real estate sites like Zillow, Redfin, Trulia, and more. We monitor all of that web traffic and keep you informed with regular reports.

We also create a dedicated property website to serve as the sleek online hub where we showcase all our photos and house features, information about the surrounding neighborhood, and floor plans.

We can also opt for add-ons like an intro video or a 3D virtual Matterport tour. This is site the URL that we will post on our “For Sale” sign, and to which we will push people in our advertising.

Our goal is for buyers to have a sense of your home that compels them to come see it in person.

TOP AGENT NETWORK (TAN) Even while we’re still preparing to hit the market, we can gauge interest, gather feedback, and drive excitement by posting your home on Top Agent Network (TAN), a private, membership-based network that allows only the top 10% of real estate agents in local markets to share exclusive, non-MLS information. TAN gives us privileged access to private listings, motivated buyers, local resources, and even the latest industry trends which can be crucial for pricing strategy. Through TAN we can allow select interested parties to preview your home prior to it coming on market.

EMAIL BLASTS Email is one of the most effective ways to reach buyers so we send polished e-blasts about your listing to thousands of active clients and agents from multiple accounts. Our newsletter open rate hovers around 50% compared to the real estate industry average of 19.67%, while our partners’ newsletters are similarly well-received. We stagger timing such that instead of only broadcasting a “Just Listed” announcement once to everyone, we schedule rolling communications so that every week we’re garnering exposure.

SOCIAL MEDIA

OPEN TODAY 12 - 4 PM 1258 YORK STREET, INNER MISSION

3 BD, 2.5 BA 2,030 SF* 2-CAR GARAGE BACKYARD $1,925,000 *Per Realist

Beautiful hardwood floors and natural light that crowns rooms with a golden glow, the delight of an unexpected wallpaper under the stairs, French doors that join rooms with a graceful flow: this is 1258 York St, an improbable oasis in the heart of the Mission. This 3 BD, 2.5 BA urban retreat welcomes you into a strikingly soothing interior whose open plan sprawls across two floors. There’s a living room and formal dining room—but also a large family room and breakfast area off the kitchen for even more space. A downstairs bedroom opens through floor-to-ceiling glass doors onto a landscaped backyard teeming with lavender, lemons, and bougainvillea whose honeyed scents waft gently over the breeze across the patio. A sizable garage means covered parking and abundant storage, though public transportation is mere blocks away as well. 1258 York Street is something to behold, to visit, and—for the lucky—to call home. Stop by today and discover what the Mission really has to offer.

JESS WILLIAMS

LAURA TAYLOR

DRE 01428113 415.828.6164 jess@jesswilliams.com

DRE 00887826 415.250.1306 laura@laurataylor.io

Social media can be pretty nebulous in terms of finding serious buyers, but we believe in maximizing our reach, and sharing your home among the agent community on Facebook and Instagram can be effective. We create an effective portfolio of shared and boosted organic posts and we evaluate performance as we go, adjusting content accordingly. We hand-select our audiences for the latter, focusing on location, occupations, and interests as much as we are allowed. With organic posts, we employ hashtags to a similar end. We do have the option to advertise with third parties like SFGate that include “open house” posts on their channels, which have a more dedicated pool of buyers.

SHOWINGS & FOLLOW-UP OPEN HOUSES & BROKER TOUR Buyers need to experience your home in person: 45% of buyers attend open houses over the course of the search process. We host weekend open houses as well as private showings, and we avoid using lockboxes so we can personally be on site to answer questions and offer insights. At all our showings we ask questions to find out what buyers are looking for, what they love, and who’s serious and qualified. Afterward we follow up with their agents to get feedback--which allows us to continually fine-tune the way we market your home--and share disclosures.

Every Tuesday is Broker Tour, during which time exclusively agents come through to tour the property, often on behalf of clients.

PERFORMANCE REPORTING Marketing is an ongoing and adaptive endeavor: we don’t just publish everything and check out. We actively evaluate our ongoing online performance in terms of viewership, interest, and “favoriting.” Having already employed our knowledge of what yields serious buyers in establishing our online presence, we continue once we’re on market to incorporate feedback from showings and tailor our vehicles to maximize effectiveness.

We will check in with you regularly and share reports including data analytics and feedback from both clients and agents so that you are involved throughout our marketing period, and can better trust our dedication and decisions. After the first week or so on market, we’ll choose an offer date together with you based on momentum and interest.

TO THE FINISH LINE And just like that, we’ve gone from saying hello to selling your home! The listing process entails quite a bit of work, but we’ll help you navigate it smoothly and successfully.

1 POSITION

2 PREPARE

3 MARKET

4 SHOW

Home valuation

Marketing strategy

MLS & syndication

Open houses

Market trends analysis

Listing preparation

Networking

Private showings

Pricing discussion

Photos & floor plans

E-blasts & social

Broker Tour

House prep decisions

Inspections & surveys

Advertising

Feedback

5 FOLLOW UP

6 NEGOTIATE

7 ESCROW

8 CLOSE

Market data

Offers comparison

Contingency periods

Key transfer

Listing statistics

Contingency removals

Title review

Celebration!

Marketing report

Offer acceptance

Paperwork completion

Price adjustment