LHIG Media Kit

Connecting Homeowners with Professionals.

LOCAL HOME IMPROVEMENT GUIDE

Sent to over 2.4 million households annually.

Targeting high income zip codes in Houston LOCAL HOME areas.

IMPROVEMENT GUIDE and surrounding

Media Kit 2016

www.lhiguide.com LOCAL HOME IMPROVEMENT GUIDE

5320 Gulfton Suite 9 Houston, Texas 77081 281.888.2205 advertise@lhiguide.com

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LOCAL HOME IMPROVEMENT

LOCAL HOME IMPROVEMENT

www.lhiguide.com

direct mail + growth Local Home Improvement Guide Wh y L o cal Ho m e Im p r o v em e nt Gu ide It’s the perfect guide for new or existing area homeowners looking to upgrade their investments. If you’re looking for exposure in targeted affluent neighborhoods, this magazine is for you. We seek and target high income zip codes and saturate these areas with over 200,000 copies every month.

Hig h Q u a li t y Gloss Ma ga z in e – Because we know how much your business depends on the quality of your finished product, we print in full color on a high quality gloss paper to make your ad as attractive as possible. Because our clients demand the best, we deliver the best.

Why it works Saturation mailing works for any size business and can be very profitable for local retail and service professionals, such as home improvement companies, auto dealerships, retailers and restaurants that benefit from strong word of mouth.

Saturation mailing helps reinforce customer retention and acquisition efforts by giving you the vehicle to deliver your messages straight to nearby residents’ mailboxes.

Dir ec t Mail Adve rt ising is – The low-cost way to reach more customers If you own a local business and are looking for an inexpensive way to increase your sales, or plan to expand your business to a new market, consider “saturation” direct mail advertising.

It’s the perfect way to reach out to potential customers for less.

The saturation mailing strategy works by “saturating” a direct mail message within a localized radius from your business to particular neighborhoods by zip codes.

The Case for Di rect Mail Today’s Low Mail Volume = Opportunity With the overall economy still down and with so many companies moving their marketing efforts online, mail volume has dropped tremendously.

The resulting empty mailboxes present a unique opportunity. While competition to get noticed in email in boxes just keep growing, a well-crafted direct mail package is now far more likely to garner attention.

LOCAL HOME IMPROVEMENT GUIDE

5320 Gulfton Suite 9 Houston, Texas 77081 281.888.2205 advertise@lhiguide.com

1

LOCAL HOME IMPROVEMENT

Delivering your message one home at a time.

LOCAL HOME IMPROVEMENT

www.lhiguide.com

direct mail + growth The Advantages of Direct Mail With both “snail mail” and email allow for targeted marketing, direct mail has some distinct advantages:

º Hig h

D e li ve ry Rat e s – If your mailing list is current, nearly all of your direct mail will get delivered. Email on the other hand, must get past spam filters, service provider issues and more.

º Hig h

R e a de r sh ip Rat e s – While many people

review their email inboxes with their fingers on the “delete” button, studies show that 80% of consumers will at least scan the direct mail they receive.

The Bottom Lin e: With so much less competition, now's an ideal time to consider adding direct mail to your marketing mix, and Local Home Improvement Guide is here to help.

º N ea r ly

Lim it le ss Fo r m at O p ti o n s – Direct Mail offers virtually

unlimited formatting options, from magazines, postcards and envelopes (of all sizes) to mailing tubes and boxes.

º Much

m o r e spac e – With direct

mail you have as much as necessary to tell your story and deliver a compelling message in one package.

º E x tr eme

Pe rso nali z at io n – It is now possible to personalize every element of a direct mail package without the expense of multiple print runs. For example, you can create a 4-color brochure or ad in which everything from the text to the photos are personalized based on particular fields in your database.

LOCAL HOME IMPROVEMENT GUIDE

5320 Gulfton Suite 9 Houston, Texas 77081 281.888.2205 advertise@lhiguide.com

2

LOCAL HOME IMPROVEMENT

Delivering your message one home at a time.

LOCAL HOME IMPROVEMENT

www.lhiguide.com

target + distribute Ta r ge t e d Di st rib ution Each month we distribute to targeted zip codes within Houston and surrounding areas and specifically in carrier routes with home values at 225,000 and above and household incomes over 80,000 dollars.

Currently we are targeting two zones Far North – Northwest and Far South to Southwest.

We also are including high income zip codes within the Houston City Limits.

C IRCU L ATI ON Ove r 2 0 0 , 0 0 0 c opie s mon thly N o rt h Z o ne

So u th Zone

LOCAL HOME IMPROVEMENT GUIDE

5320 Gulfton Suite 9 Houston, Texas 77081 281.888.2205 advertise@lhiguide.com

3

LOCAL HOME IMPROVEMENT

Delivering your message one home at a time.

LOCAL HOME IMPROVEMENT

www.lhiguide.com

print + tracking Along with your paid ad we also offer a free listing and links on our website, including Call Tracking Service.

W h at i s Call Tr a c k ing?

Call tracking is a software application that can track phone calls that have originated from a printed ad or website. By using a unique number that is routed to your business. This enables companies to track the calls associated with a particular ad or web click.

By utilizing this service, businesses can actually see their advertising dollars at work, thus eliminating the guess work.

LOCAL HOME IMPROVEMENT GUIDE

5320 Gulfton Suite 9 Houston, Texas 77081 281.888.2205 advertise@lhiguide.com

4

LOCAL HOME IMPROVEMENT

Create a household name for your business.

LOCAL HOME IMPROVEMENT

www.lhiguide.com

LOCAL HOME IMPROVEMENT

LOCAL HOME IMPROVEMENT

print + stats

FREE

Your Local Home Improvement And Decor Magazine

T en P r i nt Mar k e t ing Stat ist ic s you should kn ow As you finalize this year’s marketing plan, it’s easy to become enchanted by so many promises of success made by digital marketing promoters. Digital marketing can be effective certainly, but it’s not the only solution. In fact, print marketing remains the most powerful way to promote your products or services.

The Proliferation of digital media means the vast majority of bloggers, tech publishers and even entrepreneurial magazines have a heavy focus on digital marketing coverage. Just because something is newsworthy don’t make it right for your business; such overexposure for digital marketing is good for you, however, as your competitors will scramble to the online environment and drop print marketing – thus paving the way earn even greater return on your investment.

FAL L 2015

LOCAL HOME IMPROVEMENT GUIDE

LOCAL HOME IMPROVEMENT GUIDE

PERFECT DINNING ROOM

MAKEOVERS

BEST LOCAL

LOOKS + FEATURES + HOME IMPROVEMENT + FLOOR PLANS

The best strategy is incorporate a mix of digital and print marketing into your strategy, justified by the following 10 print marketing statistics you should know.

➊ 79% of households say they read or scan direct mail ads.

Your customer base isn’t just willing to read your print marketing materials; they’re highly likely to read them. How many online ads do you read every day?

➋ 39% of customers say they try a business for the first time because of direct-mail advertising.

If you’ve ever wondered where to find new customer’s, direct mail marketing is the solution.

➌ Direct-mail marketing yields, on average, a 13-1 return on investment ratio.

Many small businesses are wary of print marketing due to the perceived high initial investment, but the average return speaks for itself.

➍ 92% of young shoppers say they prefer direct mail for making purchasing decisions.

The number across all ages is 67 percent, second only to newspapers at 69 percent. More digitally inclined shoppers are actually trusting print marketing more, perhaps due to their familiarity with the online environment.

➎ Direct Mail brings in 78% of donations for nonprofits.

As far as fundraisers go, direct mail can’t be beat! It’s also cheaper than staging an event.

LOCAL HOME IMPROVEMENT GUIDE

5320 Gulfton Suite 9 Houston, Texas 77081 281.888.2205 advertise@lhiguide.com

5

LOCAL HOME IMPROVEMENT

Delivering your message one home at a time.

LOCAL HOME IMPROVEMENT

www.lhiguide.com

LOCAL HOME IMPROVEMENT

LOCAL HOME IMPROVEMENT

print + stats cont...

FREE

Your Local Home Improvement And Decor Magazine

FAL L 2015

LOCAL HOME IMPROVEMENT GUIDE

LOCAL HOME IMPROVEMENT GUIDE

➏ For Every $167 spent on direct mail, U.S. marketers sell $2,095 in goods.

That makes for a 1,300% return on average. Do your Facebook and AdWords efforts pay off like that?

➐ Since 2004, direct mail marketing response rates have increased by 14%.

During that same period, email response rates have plummeted by 57 percent.

PERFECT DINNING ROOM

MAKEOVERS

➑ 56% of customers find print marketing to be the most trustworthy type of marketing.

If you want to build trust, the statistics suggest you should invest in print.

➒ 44% of customers visit a brand website after receiving direct-mail

marketing.

If you knew you could get 4 in 10 people to visit your website with a simple print ad campaign, would you do it? That’s 10 percent more than people who visit a brand’s website after receiving an email.

➓ 48% of people retain direct mail for future reference.

BEST LOCAL

LOOKS + FEATURES + HOME IMPROVEMENT + FLOOR PLANS

Even if your direct-mail marketing doesn’t yield an immediate response, customers will remember you when it’s time to buy.

P r i nt i s P o we r fu l The printed word on paper, enhanced with effective images, has enormous power to communicate your marketing message to your customers and potential customers. Why is print such a proven sales booster? Because print is…

Stimulating: Print stimulates the senses. People enjoy holding a printed piece in their hands, feeling the paper in their fingers. It’s a tangible media that provides a feeling of substance that electronic media just can’t deliver.

Accessible: Print is easily accessed – no need to upload information or deal with wait time, compatibility or network access issues. With print you don’t have keep anything charged or worry about screen glare. Print is highly portable as well, ready for you to “grab and go” on a moment’s notice.

Trusted: Print is a vital part of our lives. People trust print. They feel comfortable using it. And they can’t fast forward past it.

T o ge t re sults in yo ur marketing ca m pa ig ns , c h o o s e p r i nt.

Sources: • Digital Marketing Stats/Strategy • Choose Print • Print Is Big • Rochester Institute of Technology My wife wants me to remodel the bathroom…. My cousin does that….

No dude, you should check out that magazine “Local Home Improvement Guide”

LOCAL HOME IMPROVEMENT GUIDE

5320 Gulfton Suite 9 Houston, Texas 77081 281.888.2205 advertise@lhiguide.com

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LOCAL HOME IMPROVEMENT

Let's grow your business together.

LOCAL HOME IMPROVEMENT

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why print?

PA-FACTbook2015-f1B

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P r i nt m a g a z ine re ade r s ar e t op spen d ers on home remod eli n g an d d ecorat i ng .

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Print magazine readers are top spenders Print readers are top spenders onmagazine home remodeling and decorating on home remodeling and decorating print Home improvement spending among affluent magazines internet* heavy media users (index) $1,000+ home decorating services 154 110

$3,000+ furniture $1,000+ home decorating services $1,000+ furniture $3,000+ furniture $1,000+ HH appliances $1,000+ furniture $1,000+ kitchen appliances $1,000+ HH appliances $5,000+ home remodeling $1,000+ kitchen appliances $10,000+ home remodeling $5,000+ *Includes home internet remodeling magazine activity.

TV

radio

100

107

print magazines 141

internet* 126

TV 95

radio 122

154 131 141 137 131 130 137 130 130 125 130

110 119 126 111 119 109 111 98 109 94 98

100 101 95 109 101 119 109 92 119 104 92

107 110 122 112 110 113 112 108 113 103 108

Influence / Impact

Home improvement spending among affluent heavy media users (index)

Index: Top quintile of users of each medium among adults 18+ with HHI $100K+ vs. all adults 18+ with HHI $100K+.

Source: Ipsos Affluent Survey USA, 2014. $10,000+ home remodeling

125

94

104

103

*Includes internet magazine activity.

Index: Top quintile of users of each medium among adults 18+ with HHI $100K+ vs. all adults 18+ with HHI $100K+.

Source: Ipsos Affluent Survey USA, 2014.

magazine.org

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magazine.org

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LOCAL HOME IMPROVEMENT GUIDE

5320 Gulfton Suite 9 Houston, Texas 77081 281.888.2205 advertise@lhiguide.com

7

LOCAL HOME IMPROVEMENT

Create a household name for your business.

LOCAL HOME IMPROVEMENT

www.lhiguide.com

why print?

ACTbook2015-f1B

5/6/15

2:56 PM

Page 61

P r i nt m a g a z ine r e ade r s ar e su per in fluen cers in home f urn ishin gs a n d r em o d e li ng.

Super influential consumers for home improvement purchases among heavy media users (index) household furnishings print magazines internet* TV radio newspapers

interior decorating 135 125 59 120 90

Influence / Impact

Print magazine readers are super influencers in home furnishings and remodeling

143 128 71 107 120

gardening 130 120 86 123 126 home remodeling 109 89 68 114 96 *Includes internet magazine activity.

Index: Percentage of super influentials among top quintile of users of each medium vs. percentage of super influentials among adults 18+. Super influentials are defined as people who have great experience in this topic, whose advice on this topic is trusted by friends and family members and who recommend products or services on this topic to others.

Source: GfK MRI, Spring 2014.

magazine.org

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LOCAL HOME IMPROVEMENT GUIDE

5320 Gulfton Suite 9 Houston, Texas 77081 281.888.2205 advertise@lhiguide.com

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LOCAL HOME IMPROVEMENT

Create a household name for your business.

LOCAL HOME IMPROVEMENT

www.lhiguide.com

production + If you don’t have an ad, we can create one for you.

Just e-mail us any photography images, logos, ad words etc. to production@LHIGuide. com or upload to our google drive and send us an email notification.

AR T IN FO R MATI ON E-mail all ads to production@lhiguide.com in CMYK format at 300 dpi 100% print size only!

If you submit an ad not in cmyk, the colors will be converted and LHIG cannot be responsible for any changes in color contrast as a result.

F IL E FO R M ATS Include in the document, all supported files, and a high resolution PDF file. All fonts must be embedded. We accept ads in .tif, .pdf, .psd, .eps, Photoshop or Illustrator, Mac or PC file format. Preferred file format for ads is a flattened pdf.

All black type should be created as 100% black. LHIG will not be responsible for nonlegible type due to registration issues on press.

LHIG Production staff will more than happy to answer any questions regarding your export to pdf settings. We can also provide you with export settings for Adobe InDesign. Just call or e-mail production@LHIGuide.com.

LOCAL HOME IMPROVEMENT GUIDE

5320 Gulfton Suite 9 Houston, Texas 77081 281.888.2205 advertise@lhiguide.com

9

LOCAL HOME IMPROVEMENT

Create a household name for your business.

LOCAL HOME IMPROVEMENT

www.lhiguide.com

materials + specs P R IN T E D 12 TI mes A year FOUR COLOR PRINT AD DIMENSIONS (width x height) 2 Page Spread – Bleed

17.50" x 11.50”

Full Page – No Bleed

8.375" x 10.875"

Full Page – Bleed

8.625" x 11.125"

Half Page Horizontal – No Bleed 7.875" x 4.9375" Half Page Vertical – No Bleed

3.6875" x 10.375"

Quarter Page – No Bleed

3.6875" x 4.9375"

Front Cover – Bleed

8.625 " x 11.125"

Front page ads must leave at least 3 Inches at top of ad for LHIG Masthead.

Back Page – No Bleed

7.875 x 8.875

This will leave a .5 Inch border and leaves 2” of white space at top for mailing and permit information.

Special placement and price is per issue and will be based on availability. Contract required and payment due up front before each issues deadline prior to placing all ads.

Deadline For submitting ads – is the 20th of each month.

Final payment is due prior to print release unless other arrangements have been made.

LOCAL HOME IMPROVEMENT GUIDE

5320 Gulfton Suite 9 Houston, Texas 77081 281.888.2205 advertise@lhiguide.com

10

LOCAL HOME IMPROVEMENT

Let's grow your business together.

LOCAL HOME IMPROVEMENT

www.lhiguide.com

LOCAL HOME IMPROVEMENT GUIDE

Your Local Home Improvement And Decor Magazine

LOCAL HOME IMPROVEMENT GUIDE

Media Kit

2016

For more information Contact a Local Home Improvement Guide Professional today at 281-888-2205 or email us at advertise@lhiguide.com Steve Zitman - Publisher and CEO Steve@lhiguide.com James Alvarado - VP Production James@lhiguide.com 5320 Gulfton, Suite 9 Houston, Texas 77081

www.lhiguide.com Local Home Improvement Guide Magazine is a Marketsmart Media L O C Company AL HOME IMPROVEMENT GUIDE 5320 Gulfton Suite 9 Houston, Texas 77081 281.888.2205 advertise@lhiguide.com

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LOCAL HOME IMPROVEMENT

LOCAL HOME IMPROVEMENT

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