Graphic Design Chicago

BRANDING STYLE GUIDE PURPOSE OF STYLE GUIDE

A brand is the idea or image of a company in the minds of its customers. A strong brand is meaningful and helps them not only recognize and remember the company, but also understand the value the company provides to them. A good brand is built partially on good work and good reputation, and partially on the consistent use and representation of brand essentials such as the company logo, design elements and preferred tone of voice.

This style guide provides a clear understanding and examples of how to consistently and correctly use the elements that support the GRAPHIC DESIGN CHICAGO brand. These guidelines must be followed by all employees when representing the brand in any internal or external communication. All GRAPHIC DESIGN CHICAGO employees are ambassadors and protectors of our brand, and should take an active role in making sure the brand is accurately portrayed to our clients, prospects and other important audiences.

If you have questions or need additional information on how to correctly follow these guidelines, please contact the GRAPHIC DESIGN CHICAGO Marketing Department at laura@seodesignchicago.com.

graphicdesignchicago.com

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Logos PRIMARY LOGOS & CLEAR SPACE X=the height of the “g” in the logo mark .50” around

Logomark

Wordmark The wordmark is based on the font Adarsh Sans Regular, and the “g” was customized for Graphic Design Chicago so that the design is unique to the brand identity. Chicago is based on the font Futura Medium. The kerning and weight were carefully manipulated.

There should be nothing in the space around the logo defined as x, if x equals the height of the letter “g” in the wordmark. This space should remain clear of any graphics or words at all times.

Logos ALTERNATE LOGO FORMATS Reverse logos ON Black or ON Gradient The color version of the logo should be used whenever possible. The black and white logos should only be used when restrictions prevent the inclusion of the color logo.

Color Logo

One Color Reversed Logo

Gradient Reversed Logo

PANTONE Black 3 C

Logo Usage CORRECT LOGO LOCK-UP When the logomark and wordmark appear together the size and spatial relationships between them should always be those depicted below.

Incorrect Logo Lock-Up The logomark and wordmark should never be locked-up in a way other than that depicted above. The size and spatial relationship should never be manipulated as shown below.

Graphic Design

Color Palette GRADIENT AND COLOR SWATCHES

Dark Purple

Hot Pink

Accent ___________ Tangerine

C M Y K

C M Y K

Accent ___________ Turquoise

Primary Palette The primary palette represents the stability and trustworthiness of the Graphic Design Chicago brand. Gradations are used in the circle “g” in the logo, and adds depth to marketing pieces. These colors can be used in backgrounds and titles.

C M Y K

70 100 15 23

R 93 G 30 B 105

HEX 5C1E69

0 100 0 0

R 236 G 0 B 140

HEX EC008C

52 0 13 0

R 112 G 205 B 221

C M Y K

HEX 70CDDD

75 0 17 0

R 0 G 190 B 214

HEX 00BED6

Gradient 1

Gradient 2

Dark Gray

Medium Gray

Light Gray

C M Y K

C M Y K

C M Y K

Gray Palette These colors provide an opportunity to create designs that go beyond the colors of the primary palette. Use them for paragraphs backgrounds and titles.

66 57 51 29

R 84 G 86 B 90

66 57 51 29

R 84 G 86 B 90

HEX 54565A

HEX 54565A

PMS Cool Gray 11C

PMS Black 3C

52 43 41 06

R 129 G 130 B 133

HEX 818285

Logo Icons & Image Styles FAVICONS, ICONS AND IMAGERY

FAVICONS

WEB ICONS

BUTTONS

SOCIAL MEDIA ICONS

Follow Follow

SHAPES

IMAGES

HEASDERS

Fonts FOR USE IN PRINT AND WEB APPLICATION

CREATO DISPLAY abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

LIGHT abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

REGULAR abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

EXTRA BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

BLACK abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

BEBAS NEUE REGULAR abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Web Font Styles HEADERS, PARAGRAPHS AND TAGLINE

Headline 1

ACCEPTABLE COLORS Dark Purple

Dark Gray

Hot Pink

Medium Gray

Tangerine

Light Gray

Creato Black 40px/50px

Headline 2

Creato Extra Bold 24px/32px

Headline 2

Creato Bold 12px/22px

SUBHEAD 1

Bebas Neue Regular 24px/32px (+20 tracking)

SUBHEAD 2 Bebas Neue Regular 15px/20px (+20 tracking)

SUBHEAD 3 Creato Regular 12px/18px

Paragraph 1 Creato Light 12px/16px Paragraph 2 Regular 9px/11px

TAGLINES Bebas Neue Regular 11px+ (+24 tracking)

IMAGE IS EVERYTHING. YOUR IMAGE IS OUR BUSINESS.

Turquoise

Branded Templates The following materials have been designed according to GRAPHIC DESIGN CHICAGO's brand standards and are available for your use.

BANNER TEMPLATES What Services Do You Receive?

We Got 2000+ Subscribers In First 2 Weeks

TRI-FOLD TEMPLATE Build Your Brand

Our Experts Will Help You Make A Plan For The Promotion Of Your Account, Attracting Users And Filling The Account With Content.

What Services Do You Receive?

You Will Be Pleasantly Surprised By Our Prices.

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connect caregivers to other resources and services (e.g., respite care) if indicated. CCT is also available to follow up with caregivers and providers after a crisis to help develop or modify support plans to prevent future crises.

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NEWSLETTER/INVITATION POWERPOINT TEMPLATE

Build Your Brand graphicdesignchicago.com • 9455 Watertown Plank Road • Milwaukee, WI 53226

PROPOSAL FOR

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graphicdesignchicago.com 9455 Watertown Plank Road Milwaukee, WI 53221 888.678.9501

BUILD YOUR BRAND

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graphicdesignchicago.com • 9455 Watertown Plank Road • Milwaukee, WI 53226

Business Cards 2 DIFFERENT LOOKS

Ad Samples STYLES FOR ADS

Build Your Brand Build Your Brand

Laura Long

Graphic Designer

t: 818.468.5543 c: 214.881.1027 e: laura@seodesignchicago.com w: graphicdesignchicago.com a: 3580 W. Belden • Chicago, IL 60647

Let us help you

with all your Graphic Design, Logo, Ad Creation and Branding Needs! get help

Build Your Brand

We Got 2000+

Subscribers In the first 2 weeks Our experts will help you make a plan for the promotion for your account. get help

Laura Long

Graphic Designer t: 818.468.5543 c: 214.881.1027 e: laura@seodesignchicago.com w: graphicdesignchicago.com a: 3580 W. Belden • Chicago, IL 60647

818.468.5543 info@seodesignchicago.com seodesignchicago.com 3580 W. Belden | Chicago, IL 60647