BRANDING STYLE GUIDE PURPOSE OF STYLE GUIDE
A brand is the idea or image of a company in the minds of its customers. A strong brand is meaningful and helps them not only recognize and remember the company, but also understand the value the company provides to them. A good brand is built partially on good work and good reputation, and partially on the consistent use and representation of brand essentials such as the company logo, design elements and preferred tone of voice. This style guide provides a clear understanding and examples of how to consistently and correctly use the elements that support the GRAPHIC DESIGN CHICAGO brand. These guidelines must be followed by all employees when representing the brand in any internal or external communication. All GRAPHIC DESIGN CHICAGO employees are ambassadors and protectors of our brand, and should take an active role in making sure the brand is accurately portrayed to our clients, prospects and other important audiences. If you have questions or need additional information on how to correctly follow these guidelines, please contact the GRAPHIC DESIGN CHICAGO Marketing Department at laura@seodesignchicago.com.
graphicdesignchicago.com
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Logos PRIMARY LOGOS & CLEAR SPACE X=the height of the “g” in the logo mark .50” around
Logomark
Wordmark The wordmark is based on the font Adarsh Sans Regular, and the “g” was customized for Graphic Design Chicago so that the design is unique to the brand identity. Chicago is based on the font Futura Medium. The kerning and weight were carefully manipulated.
There should be nothing in the space around the logo defined as x, if x equals the height of the letter “g” in the wordmark. This space should remain clear of any graphics or words at all times.
Logos ALTERNATE LOGO FORMATS Reverse logos ON Black or ON Gradient The color version of the logo should be used whenever possible. The black and white logos should only be used when restrictions prevent the inclusion of the color logo.
Color Logo
One Color Reversed Logo
Gradient Reversed Logo
PANTONE Black 3 C
Logo Usage CORRECT LOGO LOCK-UP When the logomark and wordmark appear together the size and spatial relationships between them should always be those depicted below.
Incorrect Logo Lock-Up The logomark and wordmark should never be locked-up in a way other than that depicted above. The size and spatial relationship should never be manipulated as shown below.
Graphic Design
Color Palette GRADIENT AND COLOR SWATCHES
Dark Purple
Hot Pink
Accent ___________ Tangerine
C M Y K
C M Y K
Accent ___________ Turquoise
Primary Palette The primary palette represents the stability and trustworthiness of the Graphic Design Chicago brand. Gradations are used in the circle “g” in the logo, and adds depth to marketing pieces. These colors can be used in backgrounds and titles.
C M Y K
70 100 15 23
R 93 G 30 B 105
HEX 5C1E69
0 100 0 0
R 236 G 0 B 140
HEX EC008C
52 0 13 0
R 112 G 205 B 221
C M Y K
HEX 70CDDD
75 0 17 0
R 0 G 190 B 214
HEX 00BED6
Gradient 1
Gradient 2
Dark Gray
Medium Gray
Light Gray
C M Y K
C M Y K
C M Y K
Gray Palette These colors provide an opportunity to create designs that go beyond the colors of the primary palette. Use them for paragraphs backgrounds and titles.
66 57 51 29
R 84 G 86 B 90
66 57 51 29
R 84 G 86 B 90
HEX 54565A
HEX 54565A
PMS Cool Gray 11C
PMS Black 3C
52 43 41 06
R 129 G 130 B 133
HEX 818285
Logo Icons & Image Styles FAVICONS, ICONS AND IMAGERY
FAVICONS
WEB ICONS
BUTTONS
SOCIAL MEDIA ICONS
Follow Follow
SHAPES
IMAGES
HEASDERS
Fonts FOR USE IN PRINT AND WEB APPLICATION
CREATO DISPLAY abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
LIGHT abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
REGULAR abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
EXTRA BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
BLACK abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
BEBAS NEUE REGULAR abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Web Font Styles HEADERS, PARAGRAPHS AND TAGLINE
Headline 1
ACCEPTABLE COLORS Dark Purple
Dark Gray
Hot Pink
Medium Gray
Tangerine
Light Gray
Creato Black 40px/50px
Headline 2
Creato Extra Bold 24px/32px
Headline 2
Creato Bold 12px/22px
SUBHEAD 1
Bebas Neue Regular 24px/32px (+20 tracking)
SUBHEAD 2 Bebas Neue Regular 15px/20px (+20 tracking)
SUBHEAD 3 Creato Regular 12px/18px
Paragraph 1 Creato Light 12px/16px Paragraph 2 Regular 9px/11px
TAGLINES Bebas Neue Regular 11px+ (+24 tracking)
IMAGE IS EVERYTHING. YOUR IMAGE IS OUR BUSINESS.
Turquoise
Branded Templates The following materials have been designed according to GRAPHIC DESIGN CHICAGO's brand standards and are available for your use.
BANNER TEMPLATES What Services Do You Receive? We Got 2000+ Subscribers In First 2 Weeks
TRI-FOLD TEMPLATE Build Your Brand
Our Experts Will Help You Make A Plan For The Promotion Of Your Account, Attracting Users And Filling The Account With Content.
What Services Do You Receive?
You Will Be Pleasantly Surprised By Our Prices.
The CCT team will work with families, providers, law enforcement, and other providers of emergency services to try
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connect caregivers to other resources and services (e.g., respite care) if indicated. CCT is also available to follow up with caregivers and providers after a crisis to help develop or modify support plans to prevent future crises.
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NEWSLETTER/INVITATION POWERPOINT TEMPLATE
Build Your Brand graphicdesignchicago.com • 9455 Watertown Plank Road • Milwaukee, WI 53226
PROPOSAL FOR
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graphicdesignchicago.com 9455 Watertown Plank Road Milwaukee, WI 53221 888.678.9501
BUILD YOUR BRAND
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graphicdesignchicago.com • 9455 Watertown Plank Road • Milwaukee, WI 53226
Business Cards 2 DIFFERENT LOOKS
Ad Samples STYLES FOR ADS
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Laura Long
Graphic Designer
t: 818.468.5543 c: 214.881.1027 e: laura@seodesignchicago.com w: graphicdesignchicago.com a: 3580 W. Belden • Chicago, IL 60647
Let us help you
with all your Graphic Design, Logo, Ad Creation and Branding Needs! get help
Build Your Brand
We Got 2000+
Subscribers In the first 2 weeks Our experts will help you make a plan for the promotion for your account. get help
Laura Long
Graphic Designer t: 818.468.5543 c: 214.881.1027 e: laura@seodesignchicago.com w: graphicdesignchicago.com a: 3580 W. Belden • Chicago, IL 60647
818.468.5543 info@seodesignchicago.com seodesignchicago.com 3580 W. Belden | Chicago, IL 60647