Pawlific Marketing Deck

MARKETING DECK 2023

COMPANY OVERVIEW ABOUT THE BRAND: Pawlific is a Pet Supplement company founded by two lifetime dog owners who had experienced a shortened life of their beloved dogs due to lack of exercise. With the average dog lifespan being 11.2 years and needing to exercise a minimum of 45 minutes per day we know the majority of dog owners can’t get their dog to exercise that long without gasping for air and running out of stamina. With Pawlific products we are determined to help all dogs feel like a young puppy with endless amounts of energy to succeed in their life expectancy.

CONTACT INFO

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UNIQUE SELLING POINT

TARGET AUDIENCE

Pawlific produces the top rated all natural chewables supplements backed up by the best Veterinarians in the world. With extensive scientific research to make your furry friend think they are enjoying the best tasting treat of their life while gaining all the nutritious benefits in one simple bite.

Palwific will donate:

5

%

DEMOGRAPHIC

Pawlific is a pet supplement that will key in on pet owners by the following:

of all net proceeds to AKC Canine Health Foundation.

$

Age (Generation)

DETERMINING WHAT’S WRONG

DIFFICULTIES FOR PET OWNERS: Pawlific has identified that the overwhelming majority of dogs don’t get enough exercise due to lack of basic nutrients in their body. This causes the dogs lifespan to shorten by minimum 2 years and a lack of better quality of life.

Location

Income

Lifestyle

Education

ANSWERING THE BELL

RESOLUTION FOR PET OWNERS: Pawlific offers the full suite of tasty supplements to help your pet live a healthy and active lifestyle. Through our scientific based formula we have ensured all pets that consume our tasty chews are getting the highest quality product backed by the NASC to give them the quality of life they deserve.

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COMPETITORS IN MARKET

SALES:

1

Approx. $140,460

HYDRATION SUPPLEMENT: PETRALYTE is a pet supplement

brand that helps solve the problem of your dog staying hydrated. They currently offer their product in a powder based formula and come in individual pouches for the convenience of the owners use. Here is some data on how they performed on Amazon’s marketplace in 2022:

TARGET MARKET: All types of dogs and cats.

COMPETITIVE ADVANTAGE: Great branding and story. In an open market with little competition. Donates a product per product sold.

WEAKNESS: Sales revenue is quite low based on the market. Lack of digital marketing strategy.

No NASC to back up the product. Low amount of reviews.

Average quality of content.

CONTACT INFO

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COMPETITORS IN MARKET

SALES:

2

Approx $8,878,200

HEALTH SUPPLEMENT: PAWFY is a pet health supplement

brand that focuses on the overall health through their science based formula.

They offer 8 different solutions through 8 different chew supplement products that target the overall health of your pet. Their product is sold in jars with 30 chews that can last up to one month of serving for your pet. Here is some data on how they performed on Amazon’s marketplace in 2022:

TARGET MARKET: All types of dogs.

COMPETITIVE ADVANTAGE:

Good branding with an aggressive launch into the market. Good amount of reviews based on launch date. Donates 5% of all net proceeds to the no-kill animal foundation.

WEAKNESS: Packaging doesn’t stand out and has basic content on Amazon. No video content. NO NASC to back up the product.

CONTACT INFO

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PAWLIFIC PRODUCTS

1. RE-HYDR8 is a Pawlific supplement that helps your pet fully hydrate through our scientific based formula that’s filled with electrolytes and all natural ingredients.

This ensures your pet lives the active and healthy lifestyle they always dreamed of.

2. FLUSHED is a Pawlific supplement that helps your pets fully gain control of their digestive system through our scientific based formula, that’s filled with the highest quality probiotics, enzymes and other all natural ingredients.

This ensures your pet lives the active and healthy lifestyle they always dreamed of.

CONTACT INFO

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MARKETING STRATEGY SHOP I F Y Pawlific products will be sold nationwide direct to consumers from our shopify store.

Our marketing strategy will include the following: ‣ Facebook Advertising

campaigns. ‣ Blog Marketing campaigns. ‣ Pinterest Advertising campaigns. ‣ Trade shows.

COST OF LAUNCH

PRE-LAUNCH: ($1,500)

AMAZON SPONSORED DISPLAY ADVERTISING ($5,000)

TRADEMARK

($1,500)

INFLUENCER MARKETING

($4,000)

3

WEBSITE DESIGN

($1,500)

GIVEAWAY CAMPAIGNS

($3,000)

4

RESEARCH AND DEVELOPMENT

($2,500)

BLOG MARKETING

($1,000)

5

PAWLIFIC SUPPLEMENT PRODUCT

($30,000)

FACEBOOK ADVERTISING

($3,000)

6

IMAGES GRAPHICS

($1,500)

7

VIDEO PRODUCTION

($1,500)

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Products, Video and Headline Ads campaigns.

Influencer Marketing through ‣ Tik Tok and Instagram. ‣ Google Ad word campaigns.

LOGO, BRAND DECK AND PACKING DESIGN

2

Pawlific products will be sold worldwide across Amazon's marketplaces.

Our marketing strategy will include the following: ‣ Amazon Sponsored

1

AMA ZON

POST LAUNCH:

AMAZON LISTING CREATION

($1,000)

Total Cost:

$57,000 CONTACT INFO

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MEET THE TEAM

AARON MARTINEZ

FRANCESCA WITTE

President & Head of Marketing

VP & Head of Sales

Born and raised in beautiful sunny San Diego, he grew up with an active lifestyle playing football in which he learned to get a competitive edge by taking the top-rated supplements that were offered to him. Growing up with his childhood dog one day he witnessed him getting put down early due to heart complications because of lack of exercise.

Aaron vowed to never let this happen again and wanted to give his next dog the competitive edge he had growing up so his family could enjoy a long and active life with their furry friend. Now with his wife, daughter and dog Mookie they all live the healthy and active lifestyle they all wanted thanks to Pawlific.

Francesca was born and raised in a small city in Chile where she grew up in the outdoors playing with her family dogs where she taught them tricks that would take them on hikes constantly. Francesca was a top-rated athlete coming out of her town earning a tennis scholarship to Indiana university where she would go on to earn two NCAA championships. Competing at this high level she learned the importance of fueling your body with the right supplements to make sure she was her best version every day on that court. Francesca now resides in southern California, with her husband, daughter and beloved Bambino who is the family dog. Still to this day Francesca takes Bambino on daily hikes where they both pursue an active and healthy lifestyle.

CONTACT INFO

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