MATERIALS STRATEGY
TOPIC AREA
OUTCOME
AUDIENCE
Moving as a child.
I want to alleviate the emotional stress that moving creates for a child. .
years-old to nine years-old and their parents.
INSIGHTS AND INFORMATION Children tend to have a sense of loss of belonging and loss of place
Once children have moved, they
when moving.
their new surroundings.
Help children relieve the emotional stress of making new friends in a new environment.
To lessen the sense of loss for children when moving to a new location.
Help children adjust to their new location.
Design: (1 pt) Poster Series focusing on friendship and its importance for children. Environment Design: (1 pt) Inspirational quotes about friendship around the local park or other places that children frequent. Branding: (2 pts) Booklet series of activities that children can do to get to know each other. Typography: (1 pt) Booklet for selves and share with new friends. User Experience: (3 pts) Design a digital app for phone/tablet that is for 5–9 year-olds and is part of the ONWARD toolkit. Packaging: (3 pts)“Getting to Know You” Board-game Editorial Design: (1 pt) Story book about making new friends. Innovation: (1 pt) Interactive screens on how to maintain new friendships after moving.
Design: (1 pt) Poster Series on relocation to a new place. Environment Design: (1 pt) Poster in park or other area children frequent explaining it’s okay to feel sad when moving to a new place. Branding: (4 pts) Activity book with multiple sections for 5–9 year-olds on things a child can do to occupy their time when they move to a new location. Typography: (2 pts) Booklet for -
Design: (1 pt) Poster Series on how moving is an adventure. Environment Design: (1 pt) Posters in child environment that is a story line for moving being an adventure. Branding: (1 pt) Series of activities that children can do to become adjusted to their new home environment. Typography: (2 pts) Booklet for
Children experience high levels of stress when moving.
STRATEGIES
MATERIALS AND DESCRIPTIONS
DS CHART
13 pts total
DS CHART
in their new location. User Experience: (1 pt) App dealing with feelings of loss from moving to a new place. Packaging: (1 pt) Game children can play on their own that gives tips on how to occupy your time while alone. Editorial Design: (1 pt) Story book about making children understand that it’s okay to feel sad in a new place after you move. Innovation: (2pts) Interactive screen on how to deal with sense of loss when moving to a new home. This could be in the form of a game. 13 pts total
themselves that also offers tips on how to become familiar with things in an unfamiliar home or new environment. User Experience: (2 pts) Design an Instagram account that serves as a bridge for the platform and community. Packaging: (1 pts) Box to keep special things that children want to save for .when they relocate. Editorial Design: (2 pts) Pamphlet about moving, but in the form of an emotional story. Innovation: (3 pts) Create a screen where moving is being seen as an adventure with new things to try. 13 pts total