GR604 Student Project YM-The Visual Standards Guide

VISUAL STANDARDS GUIDE

WELCOME!

YM delivers guidance and inspiration for teen girls as they navigate the journey of womanhood. Instead of filling our publication with content like the YM of the past, which mainly revolved around dating advice and beauty tips, we instead are re-branding ourselves to inform, educate and empower young women through action, education and service.

Welcome to YM!

We are very excited to present to you our new identity! Inside these pages you will find all of the components that went into redefining us as a company.

It is our hope that you enjoy looking through this manual as much as we enjoyed creating it!

Fondly,

The YM Team

OUR HISTORY AND BRAND DESCRIPTION

BRAND DESCRIPTION

YM delivers guidance and inspiration for teen girls as they navigate the journey of womanhood. This publication offers everything from fashion spreads, make-up trends and advice columns. YM’s main mission is to empower teens to have a voice in issues we face as a society, and effect change in our world.

HISTORY

The magazine was published for 72 years. It was the oldest girls’ magazine in the United States. YM got its start as two magazines in the 1930s— Compact, which was aimed at older teens, and Calling All Girls, which was intended for younger girls and pioneered the signature embarrassing-moments column, “Say Anything”. By the late 1960s, the publications merged into Young Miss, a small digest-sized mag. The 1980s saw a change in size to a regular magazine on glossy print (similar to Teen) designed by Mark Borden. Several years later, still another title change (this time to Young & Modern) under Bonnie Fuller’s direction as editor-in-chief. The final title change came in 2000 (this time to Your Magazine), though the abbreviation “YM” was the title by which it was commonly referred. In early 2002, then editor-inchief Christina Kelly announced that the magazine would no longer run articles about dieting. YM ceased publication in 2004, with the December–January issue. Subscribers received Teen Vogue subscriptions in replacement.

ABOVE: Compact Magazine cover from October, 1954 BELOW: Calling All Girls cover from September, 1961

YM

educates

empowers,

and informs young women, enabling them to lead impactful lives.

YM got its start as two magazines in the 1930s— Compact, which was aimed at older teens, and Calling All Girls, which was intended for younger girls

A January issue of Calling All Girls.

1930 1960 1940

By the late 1960s, the publications merged into Young Miss, a small digest-sized mag.

1980

The 1980s saw a change in size to a regular magazine on glossy print (similar to Teen) designed by Mark Borden.

2004

YM ceased publication in 2004,with the December–January issue. Subscribers received Teen Vogue subscriptions in replacement.

The final title change came in 2000 (this time to Your Magazine), though the abbreviation “YM” was the title.

YM re-branded their magazine and became You Matter.

2000 NOW

The following pages contain the new logo and explains what is acceptable and unacceptable for it’s usage.

THE LOGO 02

LOGO ANATOMY

SIGNATURE

NEW LOGO

LOGO USAGE

The YM logo is available in two configurations. The primary logo contains the “YM” mark in three signature colors. The secondary logo adds the magazine slogan “YOU MATTER” in YM Indigo.

PRIMARY LOGO

SECONDARY LOGO

The secondary logo can be used when the company’s slogan is needed. This will be at the discretion of the designer, and will be used when more information is necessary. Additionally, both the primary and secondary logos are each available in black and reverse versions. These versions should only be used in cases where it is not possible to use the preferred full-color versions.

The primary logo should be used on all printed materials, particularly those that appear on the cover of the magazine. wordmark

symbol signature

Researching visual systems of other brands will inspire YM to create a strong visual identity that will include typography, color, logo usage, grids, graphic elements, and more.

LOGO SPECIFICATIONS 03

SIZING AND SCALING

MINIMUM SPACE

1 inch 3/4 inch 1/2 inch nothing below 1/4 inch

There are three logo lockup configurations available that include the tag line together with the logo. To maintain legibility, the YM logo should not be used at sizes below the prescribed minimum size. Avoid scaling the primary logo below 1/4”high for print or 15 pixels high for on-screen use. The secondary logo should not be scaled below 1/2” high for print or 25 pixels high for on-screen use. For all other measurements, please refer to the sizing chart below. NOTHING BELOW 1/4”

SIGNATURE SYMBOL WORDMARK

CLEAR SPACE

The YM logo uses a clear space to maintain the clarity and impact of the logo. The clear space surrounds the logo and should be kept free of competing graphics, images,or typography. The clear space is determined from one half of the cap-height of “YM.”

TYPE USAGE

ABOUT AVENIR

Avenir was originally released in 1988 with three weights, each with a roman and an oblique version, and used Frutiger’s two-digit weight and width convention. The typeface family was later expanded to six weights, each with a roman and an oblique version.

OUR USAGE

This typeface was chosen because of its geometric style of sans-serif forms and futuristic vibes. Weights available include Avenir Light, Book, Heavy and Black which should only be used for YM’s tag line, “You Matter”.

AVENIR LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*(){}<>:;?/+-*

AVENIR BOOK

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*(){}<>:;?/+-*

AVENIR HEAVY

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*(){}<>:;?/+-*

AVENIR

BLACK

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*(){}<>:;?/+-*

AVENIR ROMAN

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*(){}<>:;?/+-*

AVENIR

BLACK OBLIQUE

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*(){}<>:;?/+-*

COLOR USAGE

The YM color palette contains a selection of primary off-set colors reflecting the power and majesty of the ocean that is always moving and changing to help sustain the planet.

YM BLUE

The color blue represents both the sky and the sea and is associated with open spaces, freedom, intuition, imagination, inspiration, and sensitivity. Blue also represents meanings of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, and intelligence

YM TEAL

The color teal seeks to be logical in all that it does. It has been said that those who spend time with teal are more likely to make informed and responsible decisions. The stress of life can make us anxious at times, but teal reminds us that these feelings aren’t permanent and with patience and understanding, teal helps put the negative thoughts and feelings at bay.

P 117-8 C | C:100 M:0 Y:0 K:48 | R:0 G:107 B:148

P 000 C | C:0 M:0 Y:2 K:0 V | R:255 G:255 B:255

P 124-8 C | C:100 M:0 Y:38 K:0 | R:0 G:170 B:176

YM WHITE YM BLUE

YM TEAL

The integrity of the logo must not be altered and stay true to its original design. Please review the following pages for all specifications.

DOS AND DON’TS 04

DOS AND DON’TS

INCORRECT USE

The integrity of the logo must not be altered and stay true to its original design. Please do not outline, apply a drop shadow, add a gradient, fill with multiple colors, skew or distort, change the orientation, stack, apply patterns or confine the logo in any shape.

CORRECT USE

The official YM logo is to be created using only YM indigo, YM white and YM teal. The only font to be used is Avenir heavy for the symbol, and Avenir light for the signature mark.

The new YM will inform, empower and educate beyond the magazine page. We will provide services, products, and environments that will inspire and encourage young women to be the best versions of themselves through multiple facets.

DELIVERABLES 05

THE YM WORLD

KEY

EMPOWER INFORM EDUCATE

MISSION-FOCUS KEY

[Brand deliverable] reinforces our mission of [Brand mission] by [How it fulfills our brand mission].

PRODUCTS

PR-01 | YM MERCH PR-02 | YM CARDS

ENVIRONMENTS

EN-01 | YM GYM EN-02 | YM CLASSROOM

SERVICES

SR-01 | YM PANEL SR-02 | YM LOG SR-03 | YM CARE SR-04 | YM EMOTION SR-05 | YM PROTECT

EDUCATION

ED-01 | YM ED ED-02 | YM ATHLETIC ED-03 | YM SPEAK EVENTS

EV-01 | YM INFORMED EV-02 | YM DEFEND

CO-BRANDING

CO-01 | YM HEALTH CO-02 | YM STRONG CO-03 | YM FACE

EXPERIENCES

EX-01 | YM LOCAL EX-02 | YM GLOBAL

SERVICES PRODUCTS

PR-01 | YM MERCH

Building self-esteem through inspirational phrases and words

YM Merch is a tee-shirt line with a positive attitude. Words or phrases that are self-motivationally themed will be featured.

MISSION-FOCUS

YM Merch reinforces our mission of educating and informing young women to lead impactful lives by providing apparel to promote good habits and self-esteem which build character.

SIMILARITY

Positive Gear Apparel Positivity Tee

DIFFERENTIATION

All proceeds from YM Merch goes to YM Ed and Athletic Scholars college fund for disadvantaged teens who wish to attend a University but cannot afford to do so.

LINKS TO

YM Athletic YM Ed

PR-02 | YM CARDS

I nstilling a positive mind set daily through affirmations

YM Cards encourage teens to give their best effort each day by making a habit of reading a different affirmation daily to help improve confidence.

MISSION-FOCUS

YM Cards r einforces our mission of educating and informing young women to lead impactful lives by providing products to promote good habits and self-esteem which build confidence.

SIMILARITY

Because I’m Happy Positive Affirmation Cards

DIFFERENTIATION

Unlike other companies, this set of affirmations will be geared specifically to teenage girls.

LINKS TO

YM Merch YM Emotions YM Log

SR-01 | YM PANEL

Building confidence by seeking advice from others

YM offers an online forum for teen girls to voice there concerns about their growing bodies and other issues that come with physical maturation.

MISSION-FOCUS

YM Panel reinforces our mission of educating and informing young women to lead impactful lives through our online forum, which helps to promote good habits and connect with others.

SIMILARITY

Free Teen Help line Instagram

DIFFERENTIATION

This platform is hosted by a panel of female doctors ready to give health advice and parental consent does not have to be given to teens under the age of 18.

LINKS TO YM Essentials

-

SR-02 | YM LOG

SR-03 | YM CARE

Staying motivated in setting and achieving personal goals

YM offers a phone app for teen girls to track and log personal accomplishments. A feature to share and keep other teens accountable is offered as well.

MISSION-FOCUS

YM’s phone app reinforces our mission of educating and informing young women to lead impactful lives by logging and keeping track of their goals, which helps to keep them accountable.

SIMILARITY

Teen Talk App Moodkit

DIFFERENTIATION

Every goal reached will be an entry for a grand prize that will be drawn monthly. Teens are able to share their progress with other app subscribers creating accountability and success.

LINKS TO

YM Merch

YM Ed

YM Athletic

Promoting self-care

YM will offer a period tracker so teen girls can keep vigilant about their cycles. Teens can also record specific events that occur during ovulation.

MISSION-FOCUS

YM Care reinforces our mission of educating and informing young women to lead impactful lives by being confident about their maturing bodies and promoting self-care.

SR-04 | YM EMOTION

Practicing healthy emotional intelligence

YM will hold sessions on how to become emotionally intelligent, and how to avoid becoming too invested in someone that does not share the same sentiment.

MISSION-FOCUS

YM Emotion reinforces our mission of educating and informing young women to lead impactful lives by teaching teens healthy emotional intelligence which will build confidence.

MISSION-FOCUS KEY

[Brand deliverable] reinforces our mission of [Brand mission] by [How it fulfills our brand mission].

SR-05 | PROTECT

Promoting safe conditions and stopping crime from happening

YM will offer an app where teens can report suspicious behavior or activity. Teens will be able to live chat with a police officer and share their location.

MISSION-FOCUS

YM Protect reinforces our mission of informing and empowering young women to lead impactful lives by helping them become aware of their surroundings which will protect them from becoming victims of crime.

SIMILARITY Flo Clue

DIFFERENTIATION

This app explains why certain things may occur during menstruation so teens realize that much of what they are experiencing is natural.

LINKS TO

YM Essentials YM Logs

SIMILARITY

Teen Talk App Moodkit

DIFFERENTIATION

Every goal reached will be an entry for a grand prize that will be drawn monthly. Teens are able to share their progress with other app subscribers creating accountability and success.

LINKS TO

YM Merch

YM Ed

YM Athletic

SIMILARITY

Crime Stoppers USA Neighborhood Watch

DIFFERENTIATION

This service not only will link teens to a police officer, but it will also share their location with other teens on the app and alert them of danger and if they need immediate help.

LINKS TO

YM Defend

EDUCATION

ED-01 | YM ED ED-02 | YM ATHLETIC

ED-03 | YM SPEAK

Building

a future of leaders and achievers

YM offers academic and athletic scholarships to colleges for teen girls. Readers fitting a certain criteria can apply. Five teens will be chosen per year.

MISSION-FOCUS

YM Ed r einforces our mission of educating and informing young women to lead impactful lives by providing opportunities for teens to academically excel.

SIMILARITY

Women with Promise Young Women Alliance

DIFFERENTIATION

All proceeds from YM Merch goes to YM Ed and YM Athletic college fund for teens who wish to attend a college.

LINKS TO

YM Merch YM Athletic

Building a future in female sports

YM offers athletic and academic scholarships to colleges for teen girls. Readers fitting a certain criteria can apply. Five teens will be chosen per year.

MISSION-FOCUS

YM Athletic reinforces our mission of educating and informing young women to lead impactful lives by giving opportunities for teens to play competitive sports.

SIMILARITY

NCSA InSports Foundation

DIFFERENTIATION

All proceeds from YM Merch goes to YM Athletic and YM Ed college fund for teens who wish to attend a college.

LINKS TO

YM Merch YM Ed

Helping eliminate linguistic barriers

YM Speak is a service that provides a diverse population of non-native speakers of English a variety of courses, which can help overcome linguistic barriers.

MISSION-FOCUS

YM Speak reinforces our mission of educating and informing young women to lead impactful lives by helping to overcome linguistic barriers which will build confidence.

SIMILARITY

ELL ESL DIFFERENTIATION

This service is offered in an intimate setting, both virtually and in person. All tutors are, or were once English Language Learners and are able to relate to each teen on a personal level based on their own prior experiences.

LINKS TO YM Essentials

EVENTS

ENVIRONMENTS

MISSION-FOCUS KEY

[Brand deliverable] reinforces our mission of [Brand mission] by [How it fulfills our brand mission].

EN-01 | YM CLASSROOM EV-01 | YM INFORMED

Staying informed on local and global issues

YM will hold virtual meetings covering anything from world events to steps to protect the environment by reducing greenhouse emissions.

MISSION-FOCUS

YM Informed reinforces our mission of educating and informing young women to lead impactful lives by staying informed on local and global levels which will help women stay current.

SIMILARITY

TED Talks World News Conferences

DIFFERENTIATION

YM Informed will hold an event annually for all teens where they can talk about issues involving national and international affairs.

LINKS TO

YM Ed

EV-02 | YM DEFEND

Enabling girls to be in control of their own safety

YM Defend is a service that teaches girls self-defense classes that enable them to be in total control of their own safety.

MISSION-FOCUS

YM Defend reinforces our mission of educating and informing young women to lead impactful lives by providing services to help protect and defend themselves.

SIMILARITY

Girls’ LEAP Team Cupid’s String

DIFFERENTIATION

This service is geared specifically to teen girls who subscribe to the YM Protect phone app. Teens who cannot attend physically can join live virtually.

LINKS TO YM Protect

Overcoming academic obstacles through discipline and structure

YM Classroom focuses on academic and scholarship opportunities by providing private tutoring.

MISSION-FOCUS

YM Classroom reinforces our mission of educating and informing young women to lead impactful lives by providing private tutoring which will help teens academically accelerate.

SIMILARITY Crittenton Girl Scouts DIFFERENTIATION

YM Classroom is provided to YM Plus subscribers, who also receive discounted rates on YM tutoring and athletic mentorship affiliations.

LINKS TO

YM Merch

YM Gym YM Ed YM Athletic

SR-05 | YM GYM

Achieving athletic goals through discipline and structure

YM Gym focus on athletic opportunities by providing private athletic training services to teen girls.

MISSION-FOCUS

YM Gym reinforces our mission of educating and informing young women to lead impactful lives by providing private training to promote athletic skills.

SIMILARITY Crittenton Girl Scouts

DIFFERENTIATION

YM Gym is provided to YM Plus subscribers, who also receive discounted rates on YM tutoring and athletic mentorship affiliations.

LINKS TO

YM Merch YM Ed YM Athletic

CO-BRANDING

CO-01 | YM HEALTH

Building confidence maintaining health and wellness

YM Health will team-up with Tampax and offer goods to readers in the form of starter packs when they begin their cycles for the first time.

MISSION-FOCUS

YM Health reinforces our mission of educating and informing young women to lead impactful lives through the offering of goods and services from YM affiliates, which will promote self-care.

SIMILARITY

KT by Knix

U by Kotex

DIFFERENTIATION

All supplies will be donated from the affiliating companies and be of no cost to the qualifying subscriber.

LINKS TO YM Panel

CO-02 | YM STRONG

Building a future in the world of female sports

YM will partner with TEDx and offer virtual Camps for girls all over the country to participate in. The YM Strong Camp will focus on self-discovery, developing curiosity and confidence.

MISSION-FOCUS

YM Strong reinforces our mission of educating and informing young women to lead impactful lives by offering Virtual camps that will aid in the development of female self-confidence and prepare them for the working world.

SIMILARITY

TED Talks Big Think

DIFFERENTIATION

All proceeds from YM Merch goes to YM Athletic and YM Ed college funds for teens who wish to attend College or University.

LINKS TO YM Merch YM Ed

CO-03 | YM FACE

Making products and services available to all virtually.

YM will partner with NYX (a global cosmetics company) to create interactive and immersive beauty tutorials using virtual reality technology.

MISSION-FOCUS

YM Face r einforces our mission of educating and informing young women to lead impactful lives by offering Virtual make-up tutorials that will help build confidence in females, enabling them to express themselves.

SIMILARITY

Tik-Tok Instagram DIFFERENTIATION

This platform will offer females tutorials on correct make-up usage and allow them to virtually upload an image of themselves and digitally try-on specific types of NYX make-up. All participants will have the option of purchasing any products they “tested”.

LINKS TO

YM Essentials YM Care

EXPERIENCES

EX-01 | YM LOCAL

Bringing people together locally through action and service

EX-02 | YM GLOBAL

Bringing people together globally through action and service

YM will hold functions where readers can volunteer in their local communities through service and philanthropy.

MISSION-FOCUS

YM Local reinforces our mission of educating and informing young women to lead impactful lives by providing philanthropic services in their communities.

SIMILARITY Youth Groups After school local clubs

DIFFERENTIATION

This experience will bring teens looking to give back equal opportunities to lend there time and services on a local level.

LINKS TO

YM Athletic YM Ed

YM will hold functions where readers can volunteer globally through virtual services and forums.

MISSION-FOCUS

YM Global reinforces our mission of educating and informing young women to lead impactful lives by providing virtual philanthropic services on a global spectrum.

SIMILARITY Girl Talk

DIFFERENTIATION

This experience will bring a teens looking to give back equal opportunities to lend there time and services on a global level.

LINKS TO

YM Athletic YM Ed

MISSION-FOCUS KEY

[Brand deliverable] reinforces our mission of [Brand mission] by [How it fulfills our brand mission].

I NSTILLING A POSITIVE MIND SET DAILY

YM CARDS

YM Card Affirmations encourage teens to give their best effort each day by making a habit of reading a different card daily because maintaining a positive head space can improve confidence and drive in all aspects of a teens life.

CAPTION Studies have shown that setting a daily affirmation can change your outlook on stress, anger, anxiety, or worries.

MISSION-FOCUS

YM Card Affirmations reinforces our mission of educating and informing young women to lead impactful lives by providing products to promote good habits and self-esteem which help them to feel more positive and confident.

Seen here are the YM Cards Affirmation deck. Girls can share cards with each other, or play with them individually.

SIMILARITY

Because I’m Happy Bloom and Bliss Teen Esteem

DIFFERENTIATION

Unlike other companies, this set of affirmations will be geared specifically to teenage girls. Topics can vary from home environment to future goal manifestation.

LINKS TO

YM Merch YM Emotions YM Log

Affirmations are a powerful way to maintain a positive and peaceful state of mind which help girls to be their authentic self and be a team player.

BUILDING SELF-ESTEEM THROUGH INSPIRATIONAL PHRASES.

YM MERCH

YM Merch is a tee-shirt line with a positive attitude. Words or phrases that are self-motivationally themed will be featured. Teens will have the option of purchasing a design they created on their own using our tee-shirt builder on our website, or buy a preexisting design. All teens that submit their own creation to the site will have the option of making it public and available for others to buy.

CAPTION These positive self-esteem shirts with inspiring sayings and quotes are great for encouraging confidence.

MISSION-FOCUS

YM Merch r einforces our mission of educating and informing young women to lead impactful lives by providing good self-esteem which leads to women feeling confident about who they are.

Teens will have the option of purchasing a design they created on their own using our tee-shirt builder on our website, or buy a pre-existing design.

SIMILARITY

Tee-Public Custom Ink Positive Gear Apparel Positivity Tee

DIFFERENTIATION

All proceeds from YM Merch goes to YM Ed and YM Athletic college fund for disadvantaged teens who wish to attend a University but cannot afford to do so.

All teens that submit their own creation to the site will have the option of making it public and available for others to buy.

LINKS TO

YM Merch YM Emotions YM Log YM Ed YM Athletic

Pictured above is one of the many tee-shirt designs that are part of the YM Merch positive tee-line.

BRINGING PEOPLE TOGETHER LOCALLY THROUGH ACTION AND SERVICE

YM LOCAL

YM will hold events where the audience can volunteer in their local communities through service. These events can be through food and rescue, where teens are committed to rescuing, re-purposing and restoring their communities and bringing people together through action and service.

CAPTION Pictured on the left are a group of teens volunteering at a park clean-up. This opportunity was offered through the YM Local group, which offers events like this monthly in local communities.

MISSION-FOCUS

YM Local reinforces our mission of educating and informing young women to lead impactful lives by providing philanthropic services in their neighborhood communities which helps to instill in young women the importance of giving back.

Seen here are some of the many that came out for National Arbor Day. Each year, YM Local hosts an event where teens can dedicate a portion of their day and plant trees in their local neighborhoods.

SIMILARITY

Habitat for Humanity Soup Kitchen Boys and Girls Club Big Brothers and Big Sisters

DIFFERENTIATION

This experience will bring teens looking to give back equal opportunities to lend there time and services on a local level.

LINKS TO

YM Log

YM Ed YM Athletic

Featured above is a chapter of the YM Local group that volunteers on the first Friday of every month at their local Soup Kitchen.

YM SPEAK

HELPING ELIMINATE THE LINGUISTIC BARRIERS IN PERSONAL GROWTH

CAPTION

YM Speak is a service that provides a diverse population of non-native speakers of English a variety of ESL courses, activities and events, which can help them eliminate the linguistic barriers in achieving their academic, economic, and personal goals.

Pictured is a YM Speak Tutor helping a young teen with her math homework by helping to translate the directions from English to her Native language.

MISSION-FOCUS

YM Speak reinforces our mission of educating and informing young women to lead impactful lives by providing services to help eliminate linguistic barriers in personal growth which will foster relationships between English and non-English speakers.

Pictured is a Teen that is part of the YM Speak Tutor Program. She is virtually able to meet with her Instructor thanks to the YM Speak program which offers this technology to all its members.

SIMILARITY

ELL ESL ELA

DIFFERENTIATION

This service is offered in an intimate setting, both virtually and in person. All tutors are, or were once English Language Learners and are able to relate to each teen on a personal level based on their own prior experiences.

LINKS TO

YM Ed YM Athletic

We help eliminate the linguistic barriers by offering ESL classes which leads to personal growth.

ENABLING

YM DEFEND

YM Defend is a service that teachers girls selfdefense classes that enable them to be in total control of their own safety. We focus on training and educating girls and women of any age the basics of Situational Awareness, Conflict De-escalation, and non lethal Self Defense.

CAPTION Pictured is a Teen that is part of the YM Defend Program. She is able to learn how to physically defend herself by taking part in the YM Self-Defense courses.

MISSION-FOCUS

YM Defend reinforces our mission of educating and informing young women to lead impactful lives by providing services to help protect and defend themselves through non-lethal martial arts classes, which leads to self-confidence and personal growth.

TEEN GIRLS TO BE IN CONTROL OF THEIR OWN SAFETY

All participants of YM Defend classes will receive a free can of mace, and training on its proper usage.

SIMILARITY

Girls’ LEAP Team Cupid’s String

DIFFERENTIATION

This service is geared specifically to teen girls who subscribe to the YM Protect phone app. Teens who cannot attend physically can join live virtually.

LINKS TO YM Protect

Pictured above is a photograph taken from an in-person women’s self-defense class hosted by YM Defend. Teens have the option of participating live or virtually through the YM Defend app.

YM PROTECT

ENABLING AND PROMOTING SAFE CONDITIONS AND STOPPING CRIME FROM HAPPENING

CAPTION

YM will offer an app where teens can report suspicious behavior or activity. Teens will be able to live chat with a police officer and share their location. Users will have the ability to take a photo and upload it to the platform to warn others of potential dangers and seek help.

Pictured is a YM Protect user who is on the YM Protect app. This feature allows teens to report any suspicious behavior or activity. behavior or activity.

MISSION-FOCUS

YM Protect reinforces our mission of informing and empowering young women to lead impactful lives by protecting them from becoming victims of crime while using our app. This gives a sense of comfort to young women when traveling alone.

Teens will be able to live chat with a police officer and share their location. Users will have the ability to take a photo and upload it to the platform to warn others of potential dangers and seek immediate help.

SIMILARITY

Crime Stoppers USA Neighborhood Watch DIFFERENTIATION

This service not only will link teens to a police officer, but it will also share their location with other teens on the app and alert them of danger and if they need immediate help.

LINKS TO YM Defend

YM Protect enables and promotes safe conditions and helps to stop crime from happening.

YM CLASSROOM

YM Classroom focuses on academic and scholarship opportunities by providing private tutoring and mentoring in all Middle through High School subjects. This program is offered to young females at YM Classroom locations throughout the US.

CAPTION This program is offered to young females at YM Classroom locations throughout the US.

MISSION-FOCUS

YM Classroom reinforces our mission of educating and informing young women to lead impactful lives by providing private tutoring and mentoring which will cultivate the minds of young women to be academic leaders in school.

Pictured is one of the many in-person learning classrooms that YM Classroom offers.

SIMILARITY

Crittenton Girl Scouts

DIFFERENTIATION

YM Classroom is provided to any YM Plus subscriber, who also will receive discounted rates on YM tutoring and athletic mentorship affiliations.

LINKS TO

YM Merch

YM Gym

YM Ed

YM Athletic

YM Classroom helps teens overcome obstacles through discipline and structure.

Pictured of all women of questions

BUILDING CONFIDENCE

BY SEEKING ADVICE FROM OTHERS

YM PANEL

YM offers an online forum for teen girls to voice there concerns about their growing bodies and other issues that come with physically maturing. This panel is made-up of leading professionals in the medical field.

CAPTION Pictured is a YM Panel, hosted by a group composed of all women health professionals answering a series of questions from YM Panel users.

MISSION-FOCUS

YM’s Panel reinforces our mission of educating and informing young women to lead impactful lives through our online forum which helps to promote good habits and help young women feel more confident about their bodies.

is a YM Panel, hosted by a group composed women health professionals answering a series questions from YM Panel users.

YM Panel is made-up of leading professionals in the medical field. Users are able to login and ask questions from the comfort of their own homes.

SIMILARITY

Free Teen Helpline Instagram DIFFERENTIATION

This platform is hosted by a panel of female doctors ready to give health advice and parental consent does not have to be given to teens under the age of 18.

LINKS TO YM Essentials

YM Panel builds confidence by seeking advice from others.

CAPTION

YM FACE

YM will partner with NYX cosmetics to create interactive and immersive beauty tutorials using virtual reality technology. Users can select NYX products they were keen on learning more about by selecting them in the virtual reality world.

Pictured is a YM Face user taking a virtual make-up class. The virtual class instructor is an employee of NYX, which is a cosmetics company.

MISSION-FOCUS

YM Face reinforces our mission of educating and informing young women to lead impactful lives by offering virtual make-up tutorials that will help build confidence in females by expressing themselves in a fun way.

Users can select NYX products they were keen on learning more about by selecting them in the virtual reality world.

SIMILARITY

Tik Tok Instagram DIFFERENTIATION

This platform will offer females tutorials on correct make-up usage and allow them to virtually upload an image of themselves and digitally try-on specific types of NYX make-up. All participants will have the option of purchasing any products they “tested”.

LINKS TO YM Essentials YM Care

YM Face makes products and services available to all virtually by our partnership with NYX.

SOURCES

1 | https://www.buzzfeed.com/leonoraepstein/39-reasons-ym-was-the-bestteen-magazine

2 | https://onlinebooks.library.upenn.edu/webbin/serial?id=callingallgirls

3 | https://the-avocado.org/2018/06/15/lets-read-ym-april-1997/

4 | https://fashiongrunge.com/2012/04/throwback-thursday-teen-magazines/

5 | https://en.wikipedia.org/wiki/YM_(magazine)