Proyecto magazine Summer/ Fall 2018

SUMMER-FALL 2017

LBA FISHING TOURNAMENT

CENTURY | Home Builders Group

RESIDENTIAL DEVELOPER of the Year

2017 Another Record Breaking Year

LBA Awards 2017

LBA selects South Floridas Premier Companies of 2017

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PROYECTO MAGAZINE SUMMER - FALL 2017

CONTENTS 07......... President’s Letter - Eric Montes de Oca 08......... Director’s Letter - Yamileth Pereyra 10 -11... Fishing Tournament Kick Off Party 13 -15... LBA Fishing Tournament 2017 18 - 20... August Luncheon with Florida’s Commissioner of Agriculture, Mr. Adam Putnam 24 - 27... Cover Story-Century Homebuilders Group 28 - 31... LBA Awards 2017

24-27

33......... Our Future is Clear. Next Gen is Here!

34 .........LBA President Predicts a very Bright Future 35 - 36...October Luncheon with City of Miami Mayor Francis Suarez 40......... Director Highlight - Merciemarie Baumstark 41......... Director Highlight - Roland Ruiz 43......... LBA Academy 46......... In the NEWS

28-31

13-15

35-36

SUMMER - FALL 2017

11093 NW 138 Street #212 Hialeah Gardens, FL 33018 305.446.5989 www.lbaorg.com

Publisher Ralph Jimenez – ExclaMarketing Advisory Board Alex Lastra, Ralph Jimenez, Ileana Rios and Yamileth Pereyra Editorial Contributors Communications Committee Graphic Design ExclaMarketing Production ExclaMarketing Photography Gort Productions- Alex Gort Jr. Advertising Sales Latin Builders Association® Yamileth “Yami” Pereyra 305.446.5989 ypereyra@lbaorg.com Advertising Agency Latin Builders Association®

ALL RIGHTS RESERVED. REPRODUCTION IN WHOLE OR IN PART WITHOUT WRITTEN PERMISSION IS PROHIBITED.

President Eric Montes de Oca

Legal Counsel Alexis Gonzalez – Law Offices of Alexis Gonzalez

President-Elect Alex Lastra

Board of Directors Fernando Gomez – TD Bank Ralph Jimenez – ExclaMarketing Javier Avino – Bilzin, Sumberg Baena Price & Axelrod LLP Ana R. Chaoui – Coconut Grove Bank Mercimarie Baumstark – Better Waste Management Katherine Amador – Berger Singerman Hector Aguililla – Berkowitz, Pollack & Brant CPA Iris Escarra – Greenberg Traurig Nelson Lopez – Newport Properties Dax Bello – Stewart Tilghman Fox Bianchi & Cain, PA Pedro Portela – Lennar David Borrero - T & G Constructors

Immediate Past President Alex Lastra Past Presidents *Mike Ortega Julio Viyella Camilo Padreda Lorenzo Luaces Julio Jo Erelio Peña Jesus Portela Sergio Pino Alberto Perez Carlos Herrera Willy Bermello Charlie Martinez Angel Medina, Jr. Augusto J. Gil Osvaldo Vento, Jr. Anthony Seijas Noelia Moreno Bernie Navarro Guillermo Fernandez Alex Lastra

1972-1973 1974-1976 1977-1979 1980-1981-1989-1990 1982-1983 1984-1987 1988-1989 1990-1992 1993-1994 1995-1996 1998-2000 2001-2002 2003-2004 2005-2006 2007-2008 2009 2010-2011 2012-2013 2014–2015 2016–2017

Honorary Directors Manny Rodriguez – Rodtec Jorge Guerra – RESF Guillermo Alvarez – Coastal Wine & Spirits Junior Directors lIanit Sisso Fischler – Fisher & Phillips Nick Siegfried – Siegfried Rivera Eric Trillas – GFA International Ed Portas – Grycon Roland Ruiz – Florida City Gas Jessica Marra – Kelley Kronenberg Brian Quintana – Hancock Askew & Co, LLP Karla Damas – Cherry Bekaert CPA

Executive Board of Directors Eric Montes de Oca – Grycon Guillermo Fernandez – Link Construction Group Bernie Navarro – Benworth Capital Alexis Gonzalez – Law Offices of Alexis Gonzalez Alex Lastra – Atlantic & Pacific Juan Carlos Vila – Visualscape Melissa Tapanes Llahues – Bercow, Radell Fernandez & Larkin Erick Valderrama – MCM Gustavo Cabrera – Evergreen Venture Rafael Cabrera – Ticket Hungry Michelle Pradere Noriega – Pradere Furniture Marisol Torres Gomez – Cherry Bekaert

*Deceased

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PROYECTO MAGAZINE SUMMER - FALL 2017

Letter from the President Prior to the Gala, the Association hosted the December luncheon at The Rusty Pelican Restaurant. At this holiday luncheon, newly elected City of Miami Mayor the Honorable Francis Suarez addressed the crowd sharing his vision for the City of Miami. Mayor Suarez has big plans for our city and the LBA is poised to be an active participant and advocate for these plans moving forward.

Eric Montes de Oca

OUR TIME IS NOW!

So much has happened since my Presidential Ratification on October 10, 2017 and throughout the entire year.

I would like to start by thanking and acknowledging our immediate Past President, Mr. Alex Lastra, for all his hard work and dedication to the Latin Builders Association (LBA).

As President, Alex took the Latin Builders to a new level.

As a result of his strong leadership, our membership rolls have never been greater, our financial position has never been more stable and our participation in our community has never been more present. On a personal level, I want to thank Alex for taking me under his wing and providing me with a blue print to success. His example is one that I hope to follow, improve upon, and pass forward to our President Elect Mr. Erick Valderrama.

The end of 2017 was just a precursor to the excitement in store for the association in 2018 and beyond. This past January, the LBA hosted the party of the year installing yours truly at the Loews Hotel in Miami Beach. The Installation Gala was attended by over 800 members, and their friends and family. The dance floor was packed the entire evening and the casino proved to be an exciting element to the party.

The LBA’s signature Black Tie event set a new standard for all Gala’s to follow.

In September of 2017, the Awards Ceremony became the largest event in the history of our organization. Over 1,000 members and member companies packed into the Downtown Omni Hilton to acknowledge and award the businesses that help make our association and our community such a success. These entrepreneurial leaders in our community set the standard we all need to strive for.

Lastly, but certainly not least, The LBA Construction & Business Management Charter Academy is a top priority!

As proud LBA members we all need to help with fostering growth of the Academy. I will ensure the school’s enrollment continues to increase without compromising the quality of education being provided. The Academy has a new highly motivated principal and a wonderful location ready to receive students.

If you are not a member of the LBA yet, please join us at an upcoming luncheon or event, and I am certain you will want to become a member shortly thereafter. The LBA experience is fantastic!

Our Time Is Now! Sincerely, Eric Montes de Oca

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Letter from the Director There is a very famous quote in the networking world that says, “It’s not who you know, it’s who knows you!” The LBA team is dedicated and strives to make sure that we provide an excellent platform for our members to develop relationships and most of all, close deals. Since our last Proyecto Magazine, we had many LBA Annual events that broke record target attendance and highlighted influential speakers and decision makers in our community.

The Annual LBA Fishing Challenge was welcomed this year by a new host, the Playa Largo Resort in Key Largo. The resort was the quintessential backdrop for our signature family event and fun filled weekend. We had a record attendance of 300 guests and anglers, and our Fishing Tournament capped it off with record high participation.

Yamileth Pereyra

Yamileth Pereyra, MPA Director of Operations

Yamileth “Yami” Pereyra is Director of Operations. Following her start in municipal government as Executive Assistant for the City Manager to Assistant City Clerk, Yami decided to explore her talents with the LBA and joined the organization in May 2014. She is responsible for operations management, budget development, conference and special event planning, membership solicitation and retention and marketing. Yami comes from a business-oriented family who migrated to the states more than 20 years ago. Yami graduated with a Bachelor’s Degree in Political Science and Liberal Studies from Saint Thomas University with a minor in Philosophy in 2010. She then pursued her Master’s Degree in Public Administration and thereafter, Master’s Educational Leadership from Nova Southeastern University graduating in 2012. She is now currently working on a Doctorate Degree in Business Administration at Florida National University.

Ileana Rios

Member Services Representative Ileana Rios is the Member Services Representative of the Latin Builders Association. Ileana is a Miami-Dade College Alumni and recently completed her Florida International University Bachelor’s Degree in Criminal Justice, in the Fall of 2017. She is currently pursuing a Minor Degree in Business Communication and Translation/ Interpretation.

Natalia Pierantoni Events Representative

Ana Maria Rubiano Sponsorship Aide

Giancarlos Cortada

The LBA Committees have also been in full drive as our Women of the LBA Committee (WLBA) and our Next Gen, has taken off at a rapid pace. We have seen extraordinary numbers in attendance and continuous member support.

Our LBA Award Ceremony was another huge success.

We had a record attendance of close to 900 guests within the audience. We had members and future members join the LBA Leadership with our special guest US Senator Marco Rubio.

Senator Rubio joined us in honoring the J. Milton Foundation and the Milton family by presenting a posthumous lifetime achievement award to Jose Milton and his family for all their charitable work within the Miami Community.

LBA Events are what differentiate us from all other business associations in the region. The benefits our members and non-members receive from attending these events cannot be overlooked. The opportunity to interact with our associations leadership as well as business and political leaders from the community are the number one reason we have been so successful. As a result, our membership has increased to all time highs thanks to these events and our influential speakers.

In order to guarantee our influence in the community, our Board of Directors are committed to making sure that the LBA is moving forward and well represented by participating in advisory boards to discuss our long-term goals and open outlets to advocate our positions in local politics and current events. We have been very fortunate to have a seat at the table for many of these very important discussions and we will continue to push so that our voices can be heard.

The LBA Team aspires to make sure that our members focus on one thing; NETWORKING AND UNITING! We will continue striving towards this goal in 2018 and we vow to give you, as members and sponsors, a voice in our success.

Member Services Aide

Warmest Regards,

Greter Gonzalez

Yamileth “ Yami” Pereyra Director of Operations

Executive Assistant / Office Coordinator

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PROYECTO MAGAZINE SUMMER - FALL 2017

Fishing Tournament Kick Off Party.

Our LBA Board of Directors kicked off our LBA Fishing Tournament with a wonderful LBA Membership Cocktail at Italian Kitchen and Bath. We also celebrated our Winter – Spring release of Proyecto. Special Thank you to Atlantic and Pacific for sponsoring our front cover.

LBA Immediate Past President, Alex Lastra , LBA President Elect Erick Valderrama, Ricky Lopez, Rudy Bustamante.

LBA Director Mercimarie Buamstark, Rudy Bustamante, Noris Luaces, LBA Past President Lorenzo Luaces, LBA Immediate Past President Alex Lastra.

Italian Kitchen and Bath• Doral, Florida July 11, 2017

Michael Kurzman, Joe Hernandez, LBA Director Nick Siegfried and John Criste.

Italkraft Owner Giblert Ouaknine and family.

LBA Treasurer Marisol Torres Gomez , Juan Carlos Ramirez, LBA Junior Director Karla Damas.

Jacqueline Ceballos, Rudy Bustamante, LBA Executive Director Melissa Tapanes Llahues.

LBA Director Dax Bello, Jorge Amador and LBA President Elect Eric Montes de Oca.

JULY COCKTAIL

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LBA Director, Manny Fernandez, LBA Past President Lorenzo Luaces and LBA Executive Director, Joe Avetrani.

Italian Kitchen and Bath Team.

LBA Director of Operations , Yami Pereyra, Rebecca Benitez.

LBA Executive Director Melissa Tapanes Llahues, Eileen Camejo.

Italian Kitchen and Bath Team, Carolina Gutierrez.

LBA Guest, Elisa Vasquez and LBA Director Manny Fernandez.

LBA Guests enjoying the Cocktail.

Joe Easton, David Borrero, LBA Immediate Past President Alex Lastra and Antonio Chang.

LBA Directors, Ilanit Fischler, Jessica Marra, and Ralph Jimenez.

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PROYECTO MAGAZINE SUMMER - FALL 2017

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LBA Fishing Tournament 2017

PROYECTO MAGAZINE SUMMER - FALL 2017 Lines in water! We celebrated our 2017 LBA Fishing Challenge and Family Getaway on July 20- July 23 at the Beautiful Playa Largo Resort! A special Thank you to all of our Sponsors and LBA Guests! Our Title Sponsor BB&T, Beverage Sponsor Coastal Wine and Spirits , Mr. Guillermo Alvarez, Sailfish Sponsor, Hotwire, Wahoo Sponsor Newport Properties, Dolphin Sponsor, Grycon, Welcome Back Party / Domino Sponsor TD Bank, Kingfish Sponsor, Visualscape, and Marlins Sponsor Cherry Bekaert.

Yellowfin Sponsor: Greenberg Traurig, Moriarty, Betterwaste Management, Arazoza Brothers, Moen, Lopefra.

Elite Car Sponsor, Mercedes Benz of Cutler Bay Pool Party Sponsors : Statewide Electric and World Electric Supply Taste of the Caribbean Sponsors: Magnolia Bilzin Sumberg, Jose Milton Foundation Kids Dock Sponsor: Crook and Crook , Tower Pest Control Corporate Sponsor: Florida City Gas , Prime Group In Kind Sponsors : Milner, Gil Garden Avetrani, Gray Robinson, Vicky Bakery , Herc Rentals, Link Construction Group, Adonel Concrete, Rock and Dirt , Hydro Sport Custom Boats, Aggreko, Berkey Surety, Siegfried Rivera, Allied Trucking, MCM , Barlop Audio Visual Sponsor: Monster Sound Production Tournament Winners: 1st Place: Rockstar 2nd Place Coral Gables Trust 3rd Place Go Tilt

LBA Immediate Past President, Alex Lastra, Tower Pest Control Jessica Torre and team.

Playa Largo Resort, Florida • July 20-23, 2017

LBA Past President Guillermo Fernandez and his family.

LBA Past President Bernie Navarro and his children.

LBA Executive Director Melissa Tapanes Llahues and her family.

LBA Executive Director Juan Carlos Vila.

Sees Anglers.

Hotwire Team welcoming the fishermen back!

David Bustamante, LBA Director Mercimarie Baumstark and Jorge Bustamante.

LBA Director Joe Avetrani, Ricky Lopez and Roly Pereira.

LBA Anglers coming in the weigh their catch.

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LBA Fishing Tournament 2017

PROYECTO MAGAZINE SUMMER - FALL 2017

Sees Team.

Go Tilt Team.

LBA Past President Guillermo Fernandez and Andy Fernandez.

Rockstar Team.

George Hart and his son enjoying the Kids angler tournament event.

LBA Pool Party Guests.

Lopefra Team.

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Ricky Lopez , Larry Abbo LBA Past President, Alex Lastra

Jenny Pradere, LBA Executive Director Michelle Noriega and Eileen Camejo.

LBA Past President, Bernie Navarro addressing the event attendees.

Go Tilt Glen Grimes, LBA Guillermo Fernandez and Ricky Lopez.

TD Bank, Pablo Pino and LBA Director Fernando Gomez.

LBA Past President Alex Lastra and LBA Junior Angler winner .

LBA Junior Anglers Participants.

Go Tilt Angler Team Accepting their prize.

Coral Gables Trust Angler Team.

1st Place Angler Team : Rockstar.

1st Place Angler Team: Rockstar.

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PROYECTO MAGAZINE SUMMER - FALL 2017

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MADE OF PRECISION PLEASE DRINK RESPONSIBLY. Imported Cognac Hennessy®, 40% Alc./Vol. (80˚). ©2018 Imported by Moët Hennessy USA, Inc., New York, NY. HENNESSY is a registered trademark.

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PROYECTO MAGAZINE SUMMER - FALL 2017

Florida Commissioner of Agriculture Relays Positive Outlook for Our State.

In the month of August, the LBA Board of Directors and members welcomed Florida’s Commissioner of Agriculture and Republican Candidate for Governor, Adam Putnam as he shared his thoughts on the state of economy in Florida and his vision for Florida’s future.

Biltmore Hotel • Coral Gables, Florida August 25, 2017

LBA Executive Director Ralph Cabrera and LBA Honorary Director Guillermo Alvarez.

Guest Speaker Florida’s Commissioner of Agriculture and Republican Candidate for Governor, Mr. Adam Putnam.

Anabell Fiero and Cristina Zampieri.

LBA Honorary Director Guillermo Alvarez, Former State Representative Eddie Gonzalez, LBA Executive Director Ralph Cabrera Jr, Mr. Adam Putnam and LBA Guests.

LBA Director David Borrero, LBA Principal Jennifer Jaynes, J. Milton Foundation, Ana Vega Milton and Alec Milton

Wendy Garcia, Nathalies Alfonso and LBA Director Katherine Amador.

LBA Past President Lorenzo Luaces , Noria Luaces, Gilbert Ouaknine.

LBA Executive Director Joe Avetrani, Marisol Arboleda and Frank Gil.

AUGUST LUNCHEON

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PROYECTO MAGAZINE SUMMER - FALL 2017

LBA Guest, Former State Representative Eddie Gonzalez, LBA Immediate Past President Alex Lastra and LBA Executive Director Joe Avetrani.

Rick Vadia, LBA Executive Director Michelle Pradere-Noriega, Francisco Pines and LBA President Eric Montes de Oca.

LBA Guests with Judge Veronica Diaz.

LBA Director David Borrero, Jorge Najera, LBA Executive Director Melissa Tapanes Llahues and LBA Director Fernando Gomez.

LBA Past President Guillermo Fernandez, Ana Veiga Milton, Luis Mata and LBA President Eric Montes de Oca .

Berta Abedi, Grady Gardrner, Amanda Rosales and Asheigh Sanchez.

Clive Collins, LBA Director Fernando Gomez, LBA Member Services Representative and William Ruiz.

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AUGUST LUNCHEON

PROYECTO MAGAZINE SUMMER - FALL 2017

Nate Ormodt and Zoran Joksimovic.

Harvey Ruvin, Mr. Adam Putnam and LBA Immediate Past President Alex Lastra.

LBA Board of Directors presenting Adam Putnam with the LBA plaque of appreciation.

LBA Immediate Past President Alex Lastra, Dean Decker, Claudio Grande and Steve Pizzillo.

LBA Academy Seniors and LBA Academy Principal Ms. Jennifer Jaynes.

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PROYECTO MAGAZINE SUMMER - FALL 2017

Human Touch “…I just want someone to talk to and a little of that Human Touch…”

Bruce Springsteen

I

n today’s world of Social Media, Email Marketing, Direct Mail, Television Ads and every other marketing channel you can think of, it is essential for any business or brand, in order to be successful and retain customers, to view their customers on a human level instead of the customerbased level of the past. In a world where every product or service is basically becoming a commodity, you need to differentiate in order to stand out from the crowd.

Giving your customers a say in how a job or service gets produced is one good way of making them feel more human and not just another number on your sales sheet. Today’s technology has given consumers more power with all the information available to them and so it makes the task of providing a personalized customer experience all the more important.

Preferring to be treated like a human and more than just a number was predicted way back in 2004 in the book “The Future of Competition”.

This insightful book explains that consumers will shift their buying and move towards businesses that allow them to participate in creating the product or service mix that they want for themselves. A great example of this is seen in the fast food industry where consumers are allowed to “Have it your Way” and decide what and how much of a topping they can put on the food they buy. Burger King, Chipotle and TCBY Yogurt exemplify this trend and have been doing so for years. They have been able to connect with consumers at this level of personalization and reaped the benefits.

You don’t have to be a restaurant to employ this business model in your organization. Any business can do it no matter if you’re selling accounting or legal services or if your selling concrete or building supplies. All you need to do is know a little bit about your customer and take that information and use it to personalize the experience to that customer. When a buyer can create something different that engages them during the planning process, you have hit a homerun and chances are you will retain that customer for the future if you continue to provide that humanized experience.

Here are a few ways you as a business and brand can provide an elevated customer experience with a human based approach.

• Make quality connections not quantity. Sure, you can have 5000 followers on social media but if you were to make 500 quality ones instead, you will have a greater impact on your bottom line.

• Truly believe in what you are selling.

Get your customer personally invested in the decision-making process by giving them the opportunity to be involved, contribute ideas and be heard. This guarantees that you are not just making another sales pitch to a number.

• Ask Questions. Create value by learning what your customer’s needs are and listen fully to what they feel they need and try to understand their unique situation.

Ralph Jimenez is a marketing professional with more than 25 years experience helping companies build their brand and help take businesses to the next level.

As the head of Exclamarketing he has helped both local and multinational companies develop their brands.

EXCLAMARKETING Tel 305.722.7241 Ralph@exclamarketing.com

• Let everyone know what your brand promise is and show how you practice this philosophy in all your communications and marketing materials.

• Understand how important the “Positive Customer Experience” is and make sure every time you reach your customer, even online that you deliver a personal message.

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PROYECTO MAGAZINE SUMMER - FALL 2017

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PROYECTO MAGAZINE SUMMER - FALL 2017

LBA AWARDS

Honors this Years Best.

The Latin Builders Association, the Executive Committee and Board of Directors, presented the 37th Annual LBA Awards Luncheon at the Hilton Downtown in Miami, hosted by Univision 23 News Anchor and Reporter, Sandra Peebles. The ceremony started with a prayer to those affected by natural disasters in Florida, Texas, Puerto Rico, and Mexico. President Alex Lastra took the stage and gave a warm welcome to longtime LBA friend and keynote speaker, U.S. Senator, Marco Rubio. Late Cuban-American Developer, Jose Milton, was honored at the ceremony with the LBA Lifetime Achievement Award.

Our Title Sponsors TD Bank, Award Sponsors Benworth Capital, along with multiple other Sponsors welcomed nine hundred guests to the ceremony.

Hilton Miami Downtown • Miami, Florida September 29, 2017

LBA Immediate Past President Alex Lastra presenting US Senator Marco Rubio with the LBA Plaque of Appreciation.

Elected Official of the Year – City of Miami Francis Suarez.

Leisure and Entertainment Services Firm of the Year – Prime Group / Playa Largo.

Dr. Wimal Suaris, Ana Veiga Milton, Ron Magill and Daniel Lerin.

AWARDS LUNCHEON

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PROYECTO MAGAZINE SUMMER - FALL 2017

US Senator Marco Rubio meets with the LBA Board of Directors.

Marine / Nautical Related Firm of the Year – Yachting Experts.

Shell / Concrete Supply Company of the Year – Adonel Concrete.

Lieutenant Governor Carlos Lopez-Cantera and LBA Guests.

Raul Smith and LBA Guest.

CEO/ Entrepreneur of the Year – Guillermo Fernandez – Link Construction .

LBA Junior Director Karla Damas and LBA Director Hector Aguililla.

Lieutenant Governor Carlos Lopez-Cantera with Jose Milton Foundation Guests.

Residential Developer of the year – Lennar.

AWARDS LUNCHEON

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PROYECTO MAGAZINE SUMMER - FALL 2017

Lifetime Achievement Award – Jose Milton Foundation.

LBA Junior Director of the Year – Ilanit Fischler.

LBA Member of the Year – Ricky Lopez / Rock and Dirt.

George Bustamante, LBA Director Merciemarie Baumstark, LBA Immediate Past President Alex Lastra, LBA Executive Director Joe Avetrani .

Real Estate Sales Team of the Year – Residence Realty.

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City of Miami Mayor Francis Suarez, Miami-Dade County Commissioner Rebeca Sosa, Vice Mayor Ana Maria Rodriguez, Miami-Dade County Commissioner Esteban Bovo Jr.

LBA Director Nelson Lopez, Cecil Milton and LBA Guest.

Specialty Trade Supplier or Contractor of the Year – SEES Electric.

Judge Martin Zilber, Lieutenant Governor Carlos LopezCantera and Judge Bronwyn Miller.

Law Firm of the Year – Greenberg Traurig.

Real Estate Development of the Year – Century Homebuilders Group: Midtown Doral.

Emcee of the 37th Annual LBA Awards Ceremony, Sandra Peebles.

Insurance / Surety Firm of the Year – Collinsworth, Alter, Fowler and French.

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PROYECTO MAGAZINE SUMMER - FALL 2017

Our Future is Clear NEXT GEN is Here!

The LBA Junior Directors host the very first Next Gen Committee Cocktail. We welcomed Young Professionals to meet and network with the LBA Junior Directors and other LBA Members.

LBA Executive Director and Chairperson of the Next Gen Committee Ralph Cabrera Jr. and LBA President Eric Montes de Oca presenting Nina Rodriguez with her New Member Plaque.

Alejandro Miyar and Wendy Viciana.

The Globe • Coral Gables, Florida August 10, 2017

Maria Isabel Coloma, LBA Director Ana Chaoui and Elizabeth Molina.

Barry Sharpe, Daniel Rodriguez, Kevin Hoover, George Hart and Luis Ballester.

LBA Junior Director Jessica Marra, LBA Director Hugo Alvarez, David Ruozzo and Andrew Casalini.

Luis Ballester, LBA Junior Director Karla Damas, Elizabeth Rodriguez and Moises Szyller.

Daniel Rodriguez and LBA Junior Director Roland Ruiz.

Katherine San Pedro and LBA Executive Director Ralph Cabrera Jr.

Gabriel Andreus, Javier Aragone, David Ruozzo and Andrew Casalini.

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PROYECTO MAGAZINE SUMMER - FALL 2017

LBA President Predicts a very Bright Future.

On the evening of October 10th, the LBA hosted the first Membership Cocktail under the new leadership from LBA President Eric Montes de Oca. Members and Guests had the opportunity to network and meet the LBA Board of Directors along with welcoming the New LBA President.

LBA Executive Directors: Ralph Cabrera Jr and Juan Carlos Vila and LBA Junior Director Ed Portas.

Monica Lopez and Jenny Pradere.

Gibraltar Private Bank • Coral Gables, Florida October 10, 2017

Julio Fuentes, Alex Ojeda, LBA Executive Director Gus Cabrera, LBA Director Ralph Jimenez, LBA Immediate Past President Alex Lastra and Ashley Bosch.

Ricky Lopez, LBA President Eric Montes de Oca, LBA Immediate Past President Alex Lastra and LBA Past President Guillermo Fernandez.

LBA Director Manny Fernandez, LBA Past President Bernie Navarro and Daisy Gomez.

LBA Past President Augusto Gil with LBA Directors: Hector Aguililla, David Borrero and Fernando Gomez.

Paulo Carlini and Diego Arcilla.

Guarionex Ruiz and LBA Junior Director Karla Damas.

President Elect Erick Valderrama and President Eric Montes de Oca.

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PROYECTO MAGAZINE SUMMER - FALL 2017

Mayor Suarez lays the

Foundation for a Better Miami.

The LBA Board of Directors, Elected officials and LBA Members and Guests gathered at the beautiful Rusty Pelican for the October monthly luncheon with Miami Mayor Francis Suarez. Mayor Suarez took the stage and spoke about improving the city’s traffic and how to prevent flooding after dealing with Hurricane Irma and the ability to expand the city.

Rusty Pelican • Key Biscayne, Florida October 27, 2017

City of Miami Mayor Francis Suarez.

Luis De Rosa, President Puerto Rican Chamber of Commerce of South Florida (Miami)

LBA Executive Director Melissa Tapanes Llahues and City of Miami Mayor Francis Suarez.

LBA Executive Director Ralph Cabrera Jr, LBA Director Iris Escarra and City of Miami Mayor Francis Suarez.

LBA President Eric Montes de Oca and LBA Guests.

Jorge Gonzalez and Glen Fidge.

Wilma Anasani, LBA Director Merciemarie Baumstark and Rebeca Trujillo.

John-Albert Rodriguez and Gus Rodriguez.

LBA Guest, Ashley Bosch and LBA President Elect Erick Valderrama.

OCTOBER LUNCHEON

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PROYECTO MAGAZINE SUMMER - FALL 2017

Commissioner Rebeca Sosa along with the LBA Board of Directors and other Elected Officials present Immediate Past President Alex Lastra with Proclamation declaring Friday, October 27th 2017 “Alex Lastra Day”.

Alfredo Mesa, Art Noriega, LBA Executive Director Michelle Pradere-Noriega, LBA President Eric Montes de Oca, City of Miami Mayor Francis Suarez and LBA Executive Director Gus Cabrera.

Miami Dade County Commissioner Jose “Pepe” Diaz, LBA Guest, Helena Poleo and Andre Rodriguez.

Immediate Past President Alex Lastra, LBA Director Manny Fernandez, Arquimides Trujillo, _____, Rudy Bustamante, Alex Gonzalez and_____

LBA Directors Javier Avino and Iris Escarra and Sergeant of Arms Alexander Lamprou.

LBA Executive Director Ralph Cabrera and Pablo Pino.

LBA Guest, Director of the Department of Transportation and Public Works Alice Bravo, LBA President Elect Erick Valderrama and Ana VeigaMilton.

Miami Dade County Commissioner Rebeca Sosa addressing the crowd.

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PROYECTO MAGAZINE SUMMER - FALL 2017

NOT AN LBA MEMBER? What are you waiting for?

Membership in the LBA has many benefits to help you and your business grow • The #1 networking organization in Miami Dade.

• One of the most relevant associations in Florida.

• Home of the "MUST BE AT" Monthly networking luncheon for the last 44 years.-featuring the most dynamic speakers in the region.

• Quarterly networking cocktails.

• Quarterly Legislative breakfast.

• Monthly LBA Educational Series breakfast.

• Annual Fishing Challenge, Golf Tournament and Awards luncheon.

• Founded the first business charter high school started by a business association in the United States.

• Opportunity to appear and advertise in Proyecto Magazine ILEANA RIOS Member Services Manager Latin Builders Association 305.446.5989 irios@lbaorg.com 7955 NW 12th Street #309, Doral, FL 33126 www.lbaorg.com

JOIN NOW!

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PROYECTO MAGAZINE SUMMER - FALL 2017

PROFILES LBA Director’s Highlight

Merciemarie Baumstark From most favorite to least favorite, please organize the following teams: Marlins, Dolphins, Panthers, Hurricanes, Heat?

I’m not a sports fan or follower but I get excited watching my home teams do well.

Go Miami Heat!

My father was a surfer from the 1960’s era, so we are more of the type to go to the beach or on a boat for entertainment.

Favorite movie ever?

An Affair to Remember featuring Cary Grant and Deborah Kerr; a bittersweet, delightful yet an unforgettable story about finding love and overcoming tragedy. On a different note, starring Al Pacino, The Godfather series.

Slow dance, salsa, merengue, disco, hustle or whatever it is they dance to today?

70 & 80 Disco music, Merengue, Brazilian Bosanova and my Flaco Bello Marc Anthony.

Birthplace: Santurce, Puerto Rico Education: Colegio Immaculada, Puerto Rico Universidad Interamericana, Puerto Rico 1969-Present Universidad de la vida, still working on it!

Where do you work and what is your role there BetterWaste Management, Major Accounts Manager What aspect of your work do you enjoy the most?

I love people! I enjoy the interaction with existing customers as well as the challenge of prospective new customers.

Providing solutions, bringing savings and establishing new relationships is always a big satisfaction. The relationships that I have established over the years that have transitioned from professional to personal friendships is an accomplishment for me.

What is your most important achievement to date (personal or professional)?

Motherhood. My children will always be my greatest achievement and what I feel most proud of.

What kind of a kid were you?

A stubborn child with a heart of gold whom sought adventure and independence from an early age... I wish my grandmother was alive to answer that question for you.

Most admired personality in history?

There are many important people in history that come to my mind, but on a more personal level, I’d have to said my paternal grandmother Estrella is my hero. She lived a life unfamiliar to and sought by from many women during her era. She was very progressive for her times.

What the world needs most today?

The ability to willingly compromise.

Favorite place in the world?

Puerto Rico will be always home in my heart and mind were all my most beautiful childhood memories are. Nonetheless, away from home I’d say Pirate’s Bight in the British Virgin Islands. I love the BVI for the simplicity of life and the infusion of nature.

The ability to go island hopping, enjoying the company, culture, food and drinks in a beautiful place totally disconnected from the modern-day society rush. I find freedom and pleasure there.

Name the one thing you cannot do without: My family of 6: Alex, Jack, Jorge, Luna and Sam. Luna and Sam are my two precious animals. I really like wine too, though!

Chardonnay and Pino Noir to be specific...

If you could spend one afternoon with someone, who would that be and what would you do, talk about?

I have been very fortunate to be surrounded by so many amazing people throughout my journey, however, if I had one last day to spend with anyone that would be my family. Family is very important to me, I am forever grateful for what and who I have in my life.

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PROYECTO MAGAZINE SUMMER - FALL 2017

PROFILES LBA Jr. Director’s Highlight

Roland Ruiz rollout of the program while implementing many standard procedures we use for annual baseline development, standard methods for design and construction, as well as standards for monitoring and controlling scope, quality, costs and schedule.

Almost 3 years later, I’ve witnessed the results of my methods for effective large scale project management and the importance of setting and leading a teamwork culture. The program and our team has received repeated recognition by the Florida Public Service Commission, and by many other industry leaders, for achieving program milestones ahead of schedule and on budget every year. Receiving high level honor and gratitude for hard work is something that my team and I are very proud of.

What kind of a kid were you?

I was the kid that was always outside being active, whether it was playing sports, riding bikes, or jumping off of bridges into the tamiami canal. I would also spend lots of time rigging boats and re-building motors, cars, and motorcycles with my father.

Birthplace: Miami, Florida Education: I possess a Master of Science in Engineering Management, and a Bachelor of Science in Civil Engineering, both from Florida International University.

Where do you work and what is your role there Florida City Gas (FCG), a regulated natural gas public utility that serves over 109,000 residential, commercial and industrial customers throughout Miami-Dade, Palm Beach, Port St. Lucie, Indian River, Hendry and Brevard County. I am the Superintendent for a 10 year pipeline replacement and infrastructure improvement program for the replacement of over 250 miles of below ground natural gas distribution mains and services. I directly manage the engineering and construction of dozens of projects from concept to completion, and control a capital budget of over $105 million.

What aspect of your work do you enjoy the most?

I enjoy witnessing and embracing the completion of a project that our team designed and constructed. I think the most rewarding thing about being an engineer is seeing your work come alive and function the way you wanted it to.

What is your most important achievement to date (personal or professional)?

I have several notable personal and professional accomplishments in both my education and work experiences. Probably the most notable recent accomplishment is the overall programto-date success of the FCG “SAFE” program that I manage. I was involved in defining the initial program charter and getting stakeholder approval, and have served as the lead on the overall

From most favorite to least favorite, please organize the following teams: Marlins, Dolphins, Panthers, Hurricanes, Heat?

1. Heat 2. Hurricanes 3. Dolphins 4. Marlins 5. Panthers Favorite movie ever?

Rocky Slow dance, salsa, merengue, disco, hustle or whatever it is they dance to today?

“When words fail, music speaks!” I have a passion for music, and I’ll dance to whatever the DJ is playing (if it isn’t me that’s DJing) Most admired personality in history?

Sir Isaac Newton What the world needs most today?

The world needs its people to be more empathetic, be humble, and be kind.

Favorite place in the world?

My hometown, the 305!

Name the one thing you cannot do without: Music If you could spend one afternoon with someone, who would that be and what would you do, talk about?

It’ll be my great grandfather. I’d like to hear more stories of his life and experiences in Cuba in the 1800s; how he hand-built structures and developed farms and that are still standing today, and how he rocked parties every weekend as a musician leading his “conjunto” and playing his spanish guitar

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LBAACADEMY

PROYECTO MAGAZINE SUMMER - FALL 2017

BUSINESS, MARKETING & ENGINEERING GRADES 9th - 12th

CONSTRUCTION MANAGEMENT ACADEMY • Engineering Technology • Civil Engineering Aide

BUSINESS ACADEMY • International Business • Entrepreneurship • Business Supervision and Management

MARKETING ACADEMY • Marketing • Web Design • International Marketing

LBA ACADEMY 11093 NW 138th St., Suite 207 Hialeah Gardens, FL 33018

Jennifer Jaynes Principal

305.822.8455 LBAACADEMY.ORG

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PROYECTO MAGAZINE SUMMER - FALL 2017 ADVERTISING SALES

ADVERTISER INDEX

Latin Builders Association® Yamileth “Yami” Pereyra 305.446.5989 ypereyra@lbaorg.com

No Cash.

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Using PaybyPhone makes it so easy to just park and go.

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305-722-7241 www.exclamarketing.com

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Bruce Springsteen

I

n today’s world of Social Media, Email Marketing, Direct Mail, Television Ads and every other marketing channel you can think of, it is essential for any business or brand, in order to be successful and retain customers, to view their customers on a human level instead of the customerbased level of the past. In a world where every product or service is basically becoming a commodity, you need to differentiate in order to stand out from the crowd.

Giving your customers a say in how a job or service gets produced is one good way of making them feel more human and not just another number on your sales sheet. Today’s technology has given consumers more power with all the information available to them and so it makes the task of providing a personalized customer experience all the more important.

Preferring to be treated like a human and more than just a number was predicted way back in 2004 in the book “The Future of Competition”.

This insightful book explains that consumers will shift their buying and move towards businesses that allow them to participate in creating the product or service mix that they want for themselves. A great example of this is seen in the fast food industry where consumers are allowed to “Have it your Way” and decide what and how much of a topping they can put on the food they buy. Burger King, Chipotle and TCBY Yogurt exemplify this trend and have been doing so for years. They have been able to connect with consumers at this level of personalization and reaped the benefits.

You don’t have to be a restaurant to employ this business model in your organization. Any business can do it no matter if you’re selling accounting or legal services or if your selling concrete or building supplies. All you need to do is know a little bit about your customer and take that information and use it to personalize the experience to that customer. When a buyer can create something different that engages them during the planning process, you have hit a homerun and chances are you will retain that customer for the future if you continue to provide that humanized experience.

Here are a few ways you as a business and brand can provide an elevated customer experience with a human based approach.

• Make quality connections not quantity. Sure, you can have 5000 followers on social media but if you were to make 500 quality ones instead, you will have a greater impact on your bottom line.

• Truly believe in what you are selling.

Get your customer personally invested in the decision-making process by giving them the opportunity to be involved, contribute ideas and be heard. This guarantees that you are not just making another sales pitch to a number.

Ralph Jimenez is a marketing professional with more than 25 years experience helping companies build their brand and help take businesses to the next level.

As the head of Exclamarketing he has helped both local and multinational companies develop their brands.

EXCLAMARKETING Tel 305.722.7241 Ralph@exclamarketing.com

• Let everyone know what your brand promise is and show how you practice this philosophy in all your communications and marketing materials.

• Understand how important the “Positive Customer Experience” is and make sure every time you reach your customer, even online that you deliver a personal message.

• Ask Questions. Create value by learning what your customer’s needs are and listen fully to what they feel they need and try to understand their unique situation.

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PROYECTO MAGAZINE SUMMER - FALL 2017

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LBAACADEMY

ALWAYS

WORKING

NOT AN LBA MEMBER?

FOR YOU

CONSTRUCTION & BUSINESS MANAGEMENT CHARTER HIGH SCHOOL MIAMI-DADE COUNTY PUBLIC SCHOOLS - DISTRICT-MANAGED CHARTER SCHOOLS

What are you waiting for?

Membership in the LBA has many benefits to help you and your business grow • The #1 networking organization in Miami Dade.

CONSTRUCTION MANAGEMENT ACADEMY

• One of the most relevant associations in Florida.

• Engineering Technology • Civil Engineering Aide

• Home of the "MUST BE AT" Monthly networking luncheon for the last 44 years.-featuring the most dynamic speakers in the region.

• International Business • Entrepreneurship • Business Supervision and Management

• Quarterly networking cocktails.

• Quarterly Legislative breakfast.

Unlike any other media in the market, our team focuses strictly on driving results for real estate developers, agents and other industry professionals through powerful digital, event and print media campaigns.

• Monthly LBA Educational Series breakfast.

for 2017-2018 school year

MARKETING ACADEMY • Marketing • Web Design • International Marketing

• Annual Fishing Challenge, Golf Tournament and Awards luncheon.

While the market ebbs and flows let MH Media be your rock.

BUSINESS ACADEMY

• Founded the first business charter high school started by a business association in the United States.

We invite you to reach out to discuss your initiatives.

• Opportunity to appear and advertise in Proyecto Magazine ILEANA RIOS Member Services Manager Latin Builders Association 305.446.5989 irios@lbaorg.com 7955 NW 12th Street #309, Doral, FL 33126 www.lbaorg.com

The MH Media Real Estate Team Greg Romanelli, Real Estate Advertising Manager 305-376-2866 | gromanelli@miamiherald.com Ada Rodriguez, Media Consultant 305-376-2846 | adrodriguez@miamiherald.com

JOIN NOW! LBA ACADEMY 11093 NW 138th St., Suite 207 Hialeah Gardens, FL 33018

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A financial relationship you can trust.

21st Annual

Now, more than ever, you need a bank that stands beside you.

LATIN BUILDERS ASSOCIATION

TD Bank helps you make the most of every opportunity. We are the partner you are looking for, providing you with experience, guidance, and smart solutions that position you and your business for success.

• Loans and lines of credit • Cash management services • Commercial checking choices

TOURNAMENT BENEFITING THE LBA COMMUNITY FOUNDATION

For a higher level of personal service, contact tdbank.com/commercialbanking or call Pablo Pino, Market President, at 305-441-5633.

Save The Date Friday, May 4th, 2018

www.lbaorg.com

For RSVP or more information, please contact LBA staff at 305.446.5989 or events@lbaorg.com

Biltmore Hotel 1200 Anastasia Ave. • Coral , FL 33145

Registration: 11:00 AM - Shotgun: 12:30 PM

47 Grycon 47 Golf Tournament Save the Date

TD Bank, N.A. | Loans subject to credit approval. Equal Housing Lender

52 TD Bank

38 LJP Construction

39 LBA Membership

42 LBA Academy

305.822.8455 LBAACADEMY.ORG

LUNCHEON SPONSORSHIP PACKAGE SPONSORSHIP BENEFITS

TITLE SPONSOR $3,500

ASSOCIATE SPONSOR $2,500

TABLE SPONSOR $1,500

BUSINESS SPONSOR $750

Logo* recognition as Sponsor on all promotional materials pre and post event.

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Recognition in Welcome Comments as Sponsor.

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Inclusion in Press Releases and Media Alerts.

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Table provided in key location during networking cocktail for sponsor exposure.

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Opportunity to distribute collateral material to guests during cocktail hour.

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Table of 10 at the Luncheon in a prominent location with sponsor logo on table card.**

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Opportunity to place promotional materials on guest tables in venue (balloons, brochures, centerpieces, etc.).

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Opportunity to place banner in venue.

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3 minute presentation during the luncheon.

(PowerPoint, Screen & Projector included)



For more information contact: leana Rios or Ana Maria Rubiano at 305.446.5989 • lbambrserv@lbaorg.com -Your contributions are tax deductible to the full extent of the law*Logo must be provided by sponsor to lba office in high resolution. **Business Sponsor receives two (2) tickets to the luncheon If paying with a check, it must be made out to the Latin Builders Association

46

PROYECTO MAGAZINE SUMMER - FALL 2017

in the NEWS LBA Annual Awards Ceremony

37th Annual LBA Awards Celebration welcomed hundreds to the 37th Annual LBA Awards Luncheon at the Hilton Downtown in Miami. The awards was hosted by Univision 23 News Anchor and Reporter, Sandra Peebles. Immediate Past President Alex Lastra took the stage and introduced LBA’s special speaker, U.S. Senator, Marco Rubio whom gave a speech on stage recognizing the organization for its outstanding work in the community. Late Cuban-American Developer, Jose Milton, was honored at the ceremony with the Lifetime Achievement Award.

NEW HIRES, PROMOTIONS, EVENTS AND OTHER COMPANY NEWS? Please send press releases and digital photos with identification to irios@lbaorg.com Make sure to specify it is for the in the news section

LBA October Luncheon with City of Miami Mayor, Francis Suarez 33rd Mayor of the City of Miami took the LBA stage and spoke about improving the city’s traffic and how to prevent flooding after dealing with Hurricane Irma and the ability to expand the city. “We have to take care of all our brothers and sisters in this city.” he said. Suarez said he just finished his 400th commission meeting and explained his eight years as commissioner. Suarez said becoming the City of Miami mayor would be a “significant accomplishment not for me, but for the city”.

LBA Presidential Installation Gala On Saturday, January 27th, the Latin Builders Association welcomed the newly installed President Eric Montes de Oca, along with the Board of Directors of the LBA. Sworn in by Lieutenant Governor Carlos LopezCantera. An evening of luck, lavish fun and celebration hosted at the Loews Hotel in Miami Beach, Florida; the LBA was joined by over eighthundred guests. We are looking forward to President Monte de Oca’s leadership with the association.

Luncheons SAVE THE DATES • June 1st, 2018, Coral Gables Country Club • August 24th, 2018 , The Biltmore Hotel • October 26th, 2018, The Biltmore Hotel • December 7th, 2018, The Rusty Pelican

www.lbaorg.com For RSVP or more information, please contact LBA staff at 305.446.5989 or events@lbaorg.com

47

PROYECTO MAGAZINE SUMMER - FALL 2017

21 Annual st

LATIN BUILDERS ASSOCIATION

TOURNAMENT BENEFITING THE LBA COMMUNITY FOUNDATION

Save The Date Friday, May 4th, 2018

www.lbaorg.com

For RSVP or more information, please contact LBA staff at 305.446.5989 or events@lbaorg.com

Biltmore Hotel 1200 Anastasia Ave. • Coral , FL 33145

Registration: 11:00 AM - Shotgun: 12:30 PM

48

PROYECTO MAGAZINE SUMMER - FALL 2017

A financial relationship you can trust.

Now, more than ever, you need a bank that stands beside you.

TD Bank helps you make the most of every opportunity. We are the partner you are looking for, providing you with experience, guidance, and smart solutions that position you and your business for success.

• Loans and lines of credit • Cash management services • Commercial checking choices

For a higher level of personal service, contact tdbank.com/commercialbanking or call Pablo Pino, Market President, at 305-441-5633.

TD Bank, N.A. | Loans subject to credit approval. Equal Housing Lender