Page 1

SUMMER-FALL 2016

LBA Awards 2016 LBA selects South Floridas Premier Companies of 2016

Legislative Views

Moving the Earth

LBA provides solutions for Workforce Housing


WATER EXTRACTION

FIRE RESTORATION

MOLD REMEDIATION

We are a Proud member of the Latin Builders Association.

National Water Restoration Services is a full-service restoration and extraction company specializing in fire & smoke damage, water & sewer extraction, and mold remediation.

We serve residential and commercial properties throughout South Florida: Miami-Dade, Broward and West Palm Beach counties.

Need Help or Have Questions?

Call Us Now 1 (877) WE-DRY-24 933-7924

WHAT DO YOU GET WITH NATIONAL WATER RESTORATION? • Free consultations • 30-minute response times • Award-winning service

24 HOUR

EMERGENCY RESPONSE TEAM

NationalWaterRestoration.com


4

PROYECTO MAGAZINE SUMMER - FALL 2016


5

PROYECTO MAGAZINE SUMMER - FALL 2016

CONTENTS 07.......... President’s Letter - Alex Lastra

33-34..... October Luncheon hosted by WLBA

08.......... Director’s Letter - Yamileth Pereyra

37-38..... December Luncheon with Mayor Carlos Gimenez

09.......... Anchors Aweigh 10-13..... LBA Fishing Tournament 2016 17.......... August Luncheon with FDOT secretary Jim Boxold 21-24..... Awards Luncheon with Governor Rick Scott 26-27..... Cover Story - ROCK & DIRT 32.......... September Legislative Breakfast

39.......... Director Highlight -Marisol Torres-Gomez 40.......... Director Highlight - Javier Aviño 41.......... Jr. Director Highlight - Eric Trillas 45.......... Advertisers Index 46.......... In the NEWS 48.......... LBA Seminars & Events Calendar 50.......... Qué Pasa LBA?

10-13

26-27

21-24

33-34

37-38


SUMMER - FALL 2016

7955 NW 12th Street • Suite 309 • Doral, FL 33126 305.446.5989 www.lbaorg.com

Publisher Ralph Jimenez – ExclaMarketing Advisory Board Alex Lastra, Ralph Jimenez, Ileana Rios and Yamileth Pereyra Editorial Contributors Communications Committee Graphic Design ExclaMarketing Production ExclaMarketing Photography Gort Productions- Alex Gort Jr. Advertising Sales Latin Builders Association® Yamileth “Yami” Pereyra 305.446.5989 ypereyra@lbaorg.com Advertising Agency Latin Builders Association®

ALL RIGHTS RESERVED. REPRODUCTION IN WHOLE OR IN PART WITHOUT WRITTEN PERMISSION IS PROHIBITED.

President Alex Lastra

Legal Counsel Alexis Gonzalez – Law Offices of Alexis Gonzalez

President-Elect Eric Montes de Oca

LBA Board of Directors Fernando Gomez - TD Bank Ralph Jimenez- ExclaMarketing Javier Avino – Bilzin, Sumberg Baena Price & Axelrod LLP Andre Rodriguez – Influence Communications Danny Dominguez- Resorts World Rafael Reyes- Southern Wine and Spirits Ana R. Chaoui – Coconut Grove Bank Mercimarie Baumstark- Better Waste Management Marisol Torres Gomez- Cherry Bekaert CPA Katherine Amador- Berger Singerman Michelle Pradere- Pradere Furniture Monica Lopez- Barlop Hector Aguililla – Berkowitz, Pollack & Brant CPA Iris Escarra- Greenberg Traurig Nelson Lopez- Newport Properties Marc Sarnoff – Shutts & Bowen Marc Seagrave – Florida City Gas

Immediate Past President Guillermo Fernandez Past Presidents *Mike Ortega Julio Viyella Camilo Padreda Lorenzo Luaces Julio Jo Erelio Peña Jesus Portela Sergio Pino Alberto Perez Carlos Herrera Willy Bermello Charlie Martinez Angel Medina, Jr. Augusto J. Gil Osvaldo Vento, Jr. Anthony Seijas Noelia Moreno Bernie Navarro Guillermo Fernandez

1972-1973 1974-1976 1977-1979 1980-1981-1989-1990 1982-1983 1984-1987 1988-1989 1990-1992 1993-1994 1995-1996 1998-2000 2001-2002 2003-2004 2005-2006 2007-2008 2009 2010-2011 2012-2013 2014–2015

Executive Board of Directors Alex Lastra – Atlantic & Pacific Guillermo Fernandez – Link Construction Group Bernie Navarro – Benworth Capital Alexis Gonzalez – Law Offices of Alexis Gonzalez Eric Montes de Oca – Grycon Juan Carlos Vila – Visualscape Melissa Tapanes Llahues – Bercow, Radell & Fernandez Erick Valderrama – MCM Gustavo Cabrera – Evergreen Venture Carolina Herrera – Lennar Jorge A. Gonzalez – Paragon Group of South Florida

Honorary Directors Manny Rodriguez- Rodtec Jorge Guerra- RESF Guillermo Alvarez – Coastal Wine & Spirits Junior Directors Rafael Cabrera- Ticket Hungry lIanit Sisso Fischler- Kelley Kronenberg Nick Siegfried- Siegfried Rivera Eric Trillas – GFA International

*Deceased


7

PROYECTO MAGAZINE SUMMER - FALL 2016

Letter from the President

What a Year!!

I entered my LBA Presidency excited and with extremely high expectations of what my two year term would hold. In my first year alone, my expectations have been far exceeded. I look back at 2016 and I can truly say our Organization and its Board of Directors lived up to the LBA standard which is to work hard and have a lot of fun while doing so. We opened 2016 with the LBA Installation Gala, which had over 750 LBA members and guests in attendance for a beautiful program honoring the 45 year LBA Legacy and dancing until the early morning hours with Grammy Award winning artist, Albita. Our May LBA Golf Classic, which is widely recognized as Miami Dade’s best golf tournament, brought together over 150 golfers and 200 guests for an afternoon of golf, networking, food and cocktails. The Iconic Biltmore Hotel in Coral Gables served as the perfect venue and backdrop for this exciting event. In May, the LBA Academy celebrated its first graduating class. The brainchild of past LBA President Bernie Navarro, the afternoon was a memorable one and we were honored to have United States Senator Marco Rubio serve as the Commencement Speaker. In July, the annual LBA Fishing Challenge brought together over 250 guests and 25 boats for a weekend of competition, family and fun at the beautiful Hawks Cay Resort in the Florida Keys. In September, our Organization hosted its annual LBA awards luncheon. We had a record setting 850 LBA members and guests in attendance, including Governor Rick Scott, Lt Governor Carlos Lopez-Cantera and Miami Dade County Mayor Carlos Gimenez. Lastly, I look back and remember the fun we had at our monthly luncheons, our bi-monthly cocktail events, our bimonthly LBA educational series and our quarterly LBA legislative breakfasts. STAY TUNED FOR 2017 AS EVEN MORE HAS BEEN PLANNED!!!! I look forward to 2017 and I commit to you that 1) I will continue to work selflessly to maintain the high standards that have been set by the LBA presidents before me, 2) we will sustain and improve on the quality and quantity of networking events for our members, 3) we will continue to be at the forefront of issues that affect the real estate and construction industries in Miami Dade and we will reinforce the strength of our industry advocacy efforts, which is the foundation on which the LBA was founded and 4) Lastly, we will begin executing on the goal to complement the LBA Academy with a vocational training program to educate our future tradespeople and prepare them for a lucrative profession that has provided for so many LBA families. I thank our staff, the Board of Directors and the membership at large and especially all of our LBA sponsors and partners who invest in our Organization. I am humbled to be leading the LBA and I am excited and optimistic for its future and continued growth. I wish you and all of your families an incredible 2017! Un fuerte abrazo,

Alex Lastra


8

PROYECTO MAGAZINE SUMMER - FALL 2016

Letter from the Director “We light the oven so that everyone may bake bread in it.”- José Martí. As Director of Operations for the Latin Builders Association (LBA), I am extremely proud of what the association has accomplished in 2016! From a successful Golf Tournament in the beautiful Biltmore Hotel, a fun-filled Fishing Tournament at Hawks Cay in Key Largo, to a sold out award ceremony with over 800 guests, it has truly been a successful year.

Yamileth Pereyra Isabella Guidotti

Assistant Director of Operations Isabella Andrea Guidotti is the Assistant Director of Operations of the Latin Builders Association. Born in Brooklyn, New York, but raised in Miami, FL, Isabella is the third of four siblings of her Ecuadorian parents. Isabella enjoys many things, but above all her favorite hobby is yoga. For Isabella, practicing Yoga is not only beneficial for the body and mind but it’s also a union for the spirit. Isabella is currently attending Miami-Dade College pursuing her Bachelor’s Degree in Business Administration. Previous to this degree, Isabella pursued her Nursing Degree.

Ileana Rios

Member Services Manager Ileana Rios is the Office and Member Services Manager of the Latin Builders Association. Ileana was born in Caracas, Venezuela; her parents, her oldest brother and her emigrated to the United States in 2006 in search of a brighter future. When Ileana isn’t at the LBA Headquarters assisting members, she spends her spare time with her family and friends or at her second home the gym; for a young lady, such as herself, Ileana has been involved in the fitness world for seven years. Ileana is a Miami-Dade College Alumni and is presently pursuing her Bachelor’s Degree Majoring in Criminal Justice, as one of her lifetime goals is to become a Police Officer and Criminal Investigator.

Wendy Velasquez Events Manager

Wendy Velasquez is the Events Manager of the Latin Builders Association. Wendy was born in Olanchito, Honduras, but raised in Miami, FL. Wendy emigrated to the United States in 1998. Wendy is the oldest of two siblings. On her off time Wendy practices yoga and meditation. She also enjoys traveling, trying new food, and taking in new cultures and traditions. Her favorite vacation spot is Walt Disney World in Orlando, FL. Wendy loves spending time with her family and adorable puppy, Daisy. In the summer of 2016 Wendy graduated from Florida International University with a Bachelors in Political Science and a Minor in Event Management from the school of Hospitality and Tourism.

Something we are truly proud of this year is our involvement with educational seminars that helped members further their studies in their respective fields. These seminars were hosted at our member’s companies and also allowed them the opportunity to further market their goods and services to accompany the educational enrichment they provided. This year we hosted over 10 courses in the fields of finance, law, construction and property tax and look to expand on that number heading into 2017! Lastly, our legislative committee has hosted several breakfasts targeting local issues that impact construction, transportation, and small businesses. These events were frequented by business owners, local professors and politicians and afforded our members to have a voice with our local network. Some of these breakfasts also included a partnership with other member associations and demonstrates that the LBA is willing to partner with other organizations to target specific issues that affect our industry. With this being said, the LBA continues its momentum and drive to succeed. None of this would have been possible without the help of our LBA Members. Our LBA team is building to have 2017 be better than ever and filled with even MORE luncheons, after hour cocktails, and educational seminars to enhance our membership. I want to thank the LBA Team as they strive to make our events become one of a kind. I would also like to thank the LBA Board of Directors and Past Presidents as they have always allowed me the opportunity to provide the best services for our members and I vow to continue with this mission. I am very excited for what is in store for 2017 and look forward to the possibilities that it will provide to the Latin Builders Association! Warmest Regards, Yamileth “ Yami” Pereyra Director of Operations


9

PROYECTO MAGAZINE SUMMER - FALL 2016 A few days before the LBA headed off to the Keys for LBA’s 30th Annual Fishing Challenge at Hawks Cay Resort the LBA Board of Directors and members gathered for a cocktail reception at Daltile Design Studio in Doral. The Daltile Design Studio team hosted the LBA and joined LBA President, Alex Lastra, to discuss the details of this year’s LBA Fishing Challenge. Lastra also took the opportunity to announce the launch of LBA’s Proyecto Magazine, the Magazine of the Latin Builders Association. The Latin Builders Association Fishing Challenge was held from July 21-24th with events scheduled for all days and times.

ANCHORS AWEIGH

Daltile Design Studio July 12, 2016

LBA President Alex Lastra addressing the crowd

LBA President Alex Lastra with the Keys Granite Team

LBA Director Hector Aguililla and LBA Junior Director Ilanit Fishcler

LBA Director Guillermo Alvarez with Isabella Guidotti and Yami Pereyra

LBA Members and guests enjoying of the 2016 Pre-Fishing Networking Cocktail

LBA Honorary Director Manny Rodriguez and LBA Director Nelson Lopez

Suzette Reyes, Viviana Busutil and LBA Director Ralph Jimenez

Carlos Beltran and Alfred Petit having a good time

LBA Vice President Erick Valderrama with LBA Director Iris Escarra and LBA Executive Director Gus Cabrera


10

PROYECTO MAGAZINE SUMMER - FALL 2016

LBA Fishing Tournament 2016

This year, the Latin Builders Association held their 30th Annual Fishing Tournament Challenge and Family Getaway at the beautiful Hawks Cay Resort. LBA has been holding the tradition since 1973 where families can enjoy an entire weekend by the water. The first day was Luau Night which began with a presidential welcome cocktail in the overseas room at Hawks Cay. Day two consisted of the kids tournament and this year’s theme was “Finding Dory” in which all kids dressed up in blue. We had kids from ages 5 to 14 years old in the competition. Also on day two, people got to enjoy LBA’s Taste of LBA President Alex Lastra and Barbara Ferrer the Caribbean for a night of music and dancing. welcome the anglers With boats participate in this year’s fishing challenge, on Day three, the competition began! 1st place winner with 48.4 pounds went to “Lopefra” group who passed it over to their sister company and undefeated winners, “Go Tilt” group. They went home with $2500. Second place was awarded to “Stewart Tilghman Fox Bianchi and Cain” group with 33.1 pounds and took home $1500. Third place went to “Betterwaste” group with 30.4 pounds and took home a prize of $1000. The Latin Builders Association would like to give a big thanks to our Title Sponsor, TD Bank, Mr.Ernie Diaz, Pablo Pino and Fernando Gomez. As well as our Car Sponsor, Mercedes Benz of Coral Gables and Cutler Bay and Coastal Wine and Spirits.

Elena Roca with the Junior DR Horton Fishing Team

Hawks Cay Resort • July 21-24

LBA Executive Director Melissa Tapanes Llahues with daughter Leila & LBA President Elect Eric Montes de Oca

Ivan Vila and Franchesca Vila

Fishing Tournament Committee Co-Chair George Hart and family

LBA Director Merciemarie Baumstark and son Jack Baumstark

Andy Fernandez, Maggie Fernandez, LBA Immediate Past President Guillermo Fernandez, Albert and Annie Arazoza

The family ready for a fun weekend

LBA Vice President Erick Valderrama and family

Go Tilt’s Team


11

PROYECTO MAGAZINE SUMMER - FALL 2016

Go-Tilt’s Junior Team warming up

Jose Lopez with his grandson Devin ready to catch

LBA Immediate Past President Guillermo Fernandez with his son Andy at the Kid’s Fishing Challenge!

Alexis Gonzalez and family on the dock

Statewide Electric & Environmental Solutions Team

LBA Members, family and guests enjoying of Friday’s Pool Party Event

Go-Tilt’s Junior Team

Erick Valderrama, Iris Escarra, Melissa Tapanes Llahues, Alex Lastra and Javier Avino

Captain’s Meeting Dinner the night before Fishing Tournament

LBA President Alex Lastra, LBA President Elect Eric Montes de Oca with LBA Director Guillermo Alvarez of Diageo

Juniors having fun at the Friday’s Pool Party Event

LBA President Alex Lastra, Lydia Gonzalez and Alex Gonzalez

Team Grycon enjoying the pool at Friday’s Pool Party Event

LBA Executive Director Juan Carlos Vila and Jose Lopez from Barlop Business Systems


12

PROYECTO MAGAZINE SUMMER - FALL 2016

LBA Fishing Tournament 2016

Team Go Tilt at the Weigh-In Station with a nice catch

Team Grycon at the Weigh-In Station. Nice fish Eric!

Team BetterWaste at the Weigh-In Station with a tasty dolphin


13

PROYECTO MAGAZINE SUMMER - FALL 2016

Team Hotwire at the Weigh-In Station

Melissa Tapanes Llahues, Renato Gomez , Marisol Torres-Gomez, Elsie Valderrama , Erick Valderrama and Barbara Ferrer

Carlos Beltran and wife with Yami Pereyra

LBA President Alex Lastra, LBA President Elect Eric Montes de Oca and LBA Director Guillermo Alvarez with Team Go Tilt, winners of the “Biggest Wahoo”

Kid’s Fishing Tournament Participants!

LBA President Alex Lastra and Alex Gonzalez of Mercedes Benz of Cutler Bay, with winner of the Mercedes Benz Watch Raffle Lisa Del Monte

LBA President Alex Lastra and LBA Director Guillermo Alvarez with Team Grycon, winners of “Biggest Tuna”


Celebrating 20 Years

Partners Melissa Tapanes Llahues, Michael Radell, Jeffrey Bercow, Ben Fernandez, and Michael Larkin

Southeast Financial Center 200 S. Biscayne Boulevard, Suite 850, Miami, Florida 33133 305.374.5300 | www.BRZoningLaw.com

SOLID WASTE & RECYCLING SERVICES

Merciemarie L. Baumstark REQUEST A WASTE AUDIT TODAY Office: 305-634-2749 Cell: 954-445-1019

sales@betterwastecorp.com www.betterwaste.com


16

PROYECTO MAGAZINE SUMMER - FALL 2016

ARE YOU READY FOR THE NEW REVENUE RECOGNITION STANDARD?

N

ew Revenue Recognition Standards will lead businesses including those in the real estate and construction industry to face a significant change in how they will recognize revenue. In fact, the new standard represents one of the largest accounting transformations businesses have ever had to tackle. With this in mind, savvy businesses will begin assessing their current contract procedures now and establishing new systems and policies to ease the transition in the not-so-distant future. Doing so will also allow them to adopt the new standard as early as 2017. Privately held companies must implement this new guidance for annual reporting periods beginning after December 15, 2018, but they may adopt the new requirements as early as 2017. In an effort to make it easier for readers of financial statements to compare a business’s financial results across all industries and capital markets, the new standard deviates from traditional industry and transaction-specific financial reporting requirements under U.S. Generally Accepted Accounting Principles (“GAAP”). Rather, the new, principles-based standard, will require all entities in all lines of business to use the same five-step model for recognizing revenue from contracts with customers. When applying this model, however, different businesses will account for revenue either at a particular point in time or over time using a percentage-of-completion method of performance measurement. Step 1: Identify the Contract For an agreement to qualify as a customer contract subject to the new revenue standard, it must have written, verbal or implied approval and commitment from all parties; identify specific and enforceable rights of the parties; identify the payment terms; have commercial substance that will affect the risk, timing or amount of the parties’ cash flow; and be established with the expectation that collection is probable. Making this determination is not as simple as it may appear, since modifications to existing contracts for goods or services could result in the creation of supplements to existing contracts or new, stand-alone contracts. Step 2: Identify the Contract Performance Obligations In order to determine when and how much revenue a business will recognize from a customer contract, it must first consider each obligation it has to deliver goods and services to that customer. A performance obligation should be allocated as a portion of a transaction price when the goods or services are “distinct” or when they are a part of a series of goods and services that are substantially the same and transfer to the customer in the same manner. In many instances, separate, stand-alone goods and services promised under the contract will need to be bundled together to be classified as “distinct”. For example, the construction

of a building requires the delivery of multiple products and services delivered over a period of years. However, because the customer is essentially buying the building as a whole, there is only one distinct performance obligation. Step 3: Determine the Transaction Price Determining the ultimate transaction price a business is entitled to receive and how and when it will recognize the resulting revenue on its financial statements under the new guidance will require business to assess the following: 1. Variable consideration and constraining estimates (including discounts, credits, price concessions, returns, or performance bonuses and penalties) 2. Consideration payable to the customer 3. The existence of a significant financing component 4. Non-cash considerations Step 4: Allocate the Transaction Price to the Performance Obligations in the Contract To allocate an appropriate transaction price to each performance obligation, a business must first determine the sales price of each distinct product and service it promises to deliver. For many businesses, this will require the development of new processes and procedures for estimating stand-alone prices for bundled goods and services. Step 5: Recognize Revenue When (or As) the Entity Satisfies a Performance Obligation Businesses will recognize revenue either at a single point in time or over the period in which it satisfies a performance obligation. Businesses will recognize revenue over time when transfers include those in which • the customer simultaneously receives and consumes the benefits of the business’s performance, often as part of routine or recurring services; • the business’s performance creates or enhances an asset that the customer controls, such as a product the business builds on the customer’s site; or • the business’s performance creates or customizes an asset that only the customer can use and has an enforceable right to payment for performance completed to date Recognizing revenue over time may require businesses to measure their output (i.e. units produced) or input (i.e. hours of labor or costs incurred) in meeting their performance obligations. Moreover, it will require businesses to identify the exact time that they transfer goods or services to a customer. This may include the moment the customer takes physical possession of the assets or accepts the asset along with the risks and rewards of ownership or it may be the point in time when the business has a present right to payment for the asset. Adapting to the new standard will require businesses to dedicate substantial time to

Hector E. Aguililla, CPA, is an associate director with Berkowitz Pollack Brant’s Audit and Attest Services practice, where he provides audit and accounting services, litigation support and consulting services to business clients. He can be reached at Berkowitz Pollack Brant’s Miami office at: (305) 379-5585 or via email at HAguililla@bpbcpa.com.

meet enhanced disclosure requirements about customer contracts, to identify data gaps between existing practices and those required in the future and to make significant changes to their existing policies, processes and IT systems, as needed. Businesses may apply the new revenue standard retrospectively and include certain practical expedients. Alternatively, an entity can choose to recognize the cumulative effect of applying the new standard to existing contracts in the opening balance of retained earnings on the effective date, with proper disclosures. The advisors and accountants with Berkowitz Pollack Brant work with businesses across all industries to develop and implement strategies that meet ever-changing, often complex, financial reporting and disclosure requirements. About the Author: Hector E. Aguililla, CPA, is an Associate Director of the Audit and Attest Practice with Berkowitz Pollack Brant, where he provides business consulting services and conducts audits, reviews, and compilations for clients in the real estate and construction sectors. He can be reached at Berkowitz Pollack Brant’s Miami office at (305) 379-5585 or via email at HAguililla@bpbcpa.com

berkowitz pollack brant advisors and accountants


17

PROYECTO MAGAZINE SUMMER - FALL 2016

LEADING FLORIDA’S TRANSPORTATION INTO THE 21ST CENTURY

It was a packed a house at the Coral Gables Country Club this month. The Latin Builders Association welcomed their guest speaker, Secretary of Florida Department of Transportation, Jim Boxold. LBA members also attended this month’s luncheon to hear more about the Florida Department of Transportation and their improvement plans in South Florida. Boxold took the stage and mentioned future projects in the works and explained the overall status of our transportation system in our area. Member of the Month Award was also presented to Bilzin Sumberg.

Coral Gables Country Club August 22, 2016

Florida Department of Transportation Secretary Jim Boxold

LBA President Elect Eric Montes de Oca addressing members and guests

LBA Board of Directors presenting FDOT secretary Jim Boxold an Award for his service

Nelson Hernandez, Mayor Juan Carlos Bermudez, LBA Executive Director Melissa Tapanes Llahues, Representative Eddy Gonzalez

Commissioner Esteban Bovo Jr, Honorable Harvey Ruvin, Commissioner Rebeca Sosa and LBA Honorary Director Manny Rodriguez

Anthony de Yurre, Raul Carreras, Commissioner Vince Lago, Commissioner Francis Suarez and Carlos Penin

Jose F. Diaz , JC Calleiro and Alex Gonzalez


YOUR LINK TO BUILDING A STRONGER FUTURE!

5 3 5 0 N W 7 7 CO U R T | D O R A L , F L 3 3 1 6 6 | W W W. L I N KCO N ST R U C T I O N G R O U P. N E T


19

PROYECTO MAGAZINE SUMMER - FALL 2016

Beautiful New Homes. Great South Florida Locations.

With more than 65 years of combined experience in South Florida real estate, Mr. Armando Codina and Mr. Jim Carr have built beautiful residences for more than one thousand happy homeowners. Homes built by CC Homes are designed to improve people's lives. Modern features, smart floor plans and upscale amenities combine for the ultimate South Florida lifestyle.

CCHomes.com | 2020 Salzedo Street Suite 200 | Coral Gables FL 33134 | 305.915.7646


20

PROYECTO MAGAZINE SUMMER - FALL 2016


21

PROYECTO MAGAZINE SUMMER - FALL 2016

...and the

WINNER is...

The LBA’s 36th Annual Awards Luncheon took place at the beautiful Hilton Miami in Downtown. This year, more than 800 guests attended the awards. Florida Governor Rick Scott took the stage to congratulate this year’s sponsors and nominees. Latin Builders Association Board of Directors and Members also took the opportunity to endorse Mayor Carlos Gimenez in Miami-Dade mayoral race. Hosting this year’s luncheon was Univision anchor and reporter, Sandra Peebles

The Hilton Miami Downtown September 30, 2016

Florida Governor Rick Scott presenting South Floridas premier companies with their awards

Guillermo Alvarez, Florida Governor Rick Scott, Benjamin Leon Jr, Diana Diaz, Albert Maury, Alex Lastra, Lieutenant Governor Carlos Lopez Cantera and Guillermo Fernandez

Gloria Velasquez, Michelle Pradere-Noriega, Eric Montes de Oca, Marisol Torres Gomez


22

AWARDS LUNCHEON

PROYECTO MAGAZINE SUMMER - FALL 2016

LBA Board of Directors and Florida Governor Rick Scott discussing Florida’s economy

Emcee Sandra Peebles presenting awards

The coveted LBA Awards

LBA President Alex Lastra, LBA Director Guillermo Alvarez, LBA Lifetime Achievement Award Winner Benjamin Leon Jr and Florida Governor Rick Scott

Pedro Munlla, Mayor Carlos Gimenez and Carlos Penin enjoying the Award Ceremony


23

PROYECTO MAGAZINE SUMMER - FALL 2016

Over 800 LBA members and guests in attendance the 2016 LBA Awards Ceremony

Vivian de Las Cuevas Diaz, Betty De Varona and Francis Guash-De La Guardia

Patrick Kelly, David Carmona, Jorge Guerra Jr, Frank Cazcos and Rebecca Carmona

Daniel Munilla, Lissette Hermina and Pedro Munilla

LBA Vice President Erick Valderrama with the MCM Team

Barbara Ferrer, Melissa Tapanes Llahues, Tony Lama, Lieutenant Governor Carlos Lopez Cantera and Ralph Rosado

LBA Member of the Year TD Bank represented by Fernando Gomez and Pablo Pino receiving award from Florida Governor Rick Scott and Alex Lastra

Bernie Navarro, Manny Rodriguez, Gilberto Navarro and Javi Cruz


AWARDS LUNCHEON

24

PROYECTO MAGAZINE SUMMER - FALL 2016

Florida Governor Rick Scott, LBA Executive Director Melissa Tapanes Llahues and LBA President Alex Lastra

Florida Governor Rick Scott, LBA CEO of the Year Luis Garcia and LBA President Alex Lastra

Florida Governor Rick Scott and Miami Dade County Commissioner Esteban Bovo Jr.

Nick Siegfried and Alex Lastra

Benjamin Leon Jr. founder of Leon Medical Centers accepting the LBA Lifetime Achievement Award

Lieutenant Governor Carlos Lopez Cantera, City of Miami Commissioner Francis Suarez and Art Noriega

Luis Garcia with the Adonel Concrete Team

Florida Governor Rick Scott, LBA Director of the Year Ralph Jimenez and Alex Lastra

Florida Community Bank Team


You’re You’reonly onlyasasgood goodasas thethecounsel counselyouyoukeep. keep.

25

PROYECTO MAGAZINE SUMMER - FALL 2016

Legal Counsel Legal Counsel to Community to Community Associations Associations Since Since 1977 1977

Offices in Offices Miami-Dade, in Miami-Dade, BrowardBroward and Palm and Beach Palm Beach Main ad Office: MainSuntrust Office: Suntrust Plaza, 201 Plaza, Alhambra 201 Alhambra Circle, Suite Circle, 1100, Suite Coral 1100, Gables, Coral FL Gables, 33134FL 33134 SR 1-2pg council. 800-737-1390 800-737-1390 | www.srhl-law.com | www.srhl-law.com

-2pg council.indd SR ad 1-2pg1council.indd 1

SR

ad

6/23/16 11:066/23/16 AM 11:06 A

1-2pg

council.


MOVING THE EARTH

W

hen I first heard the name Rock & Dirt, I thought, could it be a new a new punk band in town? Or a topping on an ice cream sundae? The answer is no. It’s the new business venture from construction equipment veteran Ricky Lopez. With over 20 years of experience in the industry, Ricky wanted to create Rock & Dirt Construction Equipment Rentals & Aggregate Sales to fill a need in the growing local construction market. His new venture, which is set to take off in January 2017, is ready to make a seen them all go up from the time ground was first strong impact in the local construction and building broken all the way through the inaugural and grand industry right out of the gate. opening ceremonies. He is proud of that. IN THE BEGINNING Ricky, how he prefers to be called, is very excited about this new business. He has always been passionate about construction even at a young age. He was only 9 years old with a vision of living the American Dream. He set foot in The Magic City with a passion to survive and thrive. Ricky was always fascinated by all of the heavy equipment and building materials around him; he knew right then and there this is what he wanted to do. Growing up in Miami, Ricky has spent the majority of his life in and around a multitude of job sites. Many of these job sites can actually be considered this city’s greatest attractions. From the various stadiums and arenas, to the too many high rises to keep count of, Ricky Lopez has

During his professional career, Ricky Lopez has created new business contacts and relationships through friendships that he has gathered throughout his years in the industry. “Providing an exceptional customer experience is what I aim to consistently implement. My goal is to always have clients come back every single time. That is what I care about,” Ricky says with a smile on his face. “We live by the belief that personalized customer service is the best way of building long term relationships and earning repeat business. Now that I get to make all the important decisions, I can guarantee every customer will walk away satisfied knowing they made the right decision coming to Rock and Dirt for all their heavy equipment rental and trucking needs.”


STARTING A NEW CHAPTER A new chapter begins in every book with unclear expectations of what the ending will bring. Ricky has put together a team at Rock & Dirt that resembles a solid foundation, no pun intended, for creating a new brand within the industry and the sky’s the limit. Ricky Lopez aims to start this chapter with new ideas and a positive energy to the business at Rock & Dirt. His employees are all long time veterans of the industry and have the technical capabilities to get the job done right the first time around. At Rock & Dirt, their goal is to make your earthmoving experience exceptional and make them your trusted source for construction equipment-operator rental company. Their attention to detail for small or large specialized jobs is essential to their business plan in order to create repeat customers. When services are rented from Rock & Dirt, they will work around the clock to get the job done. There is no job too big or too small for Rock & Dirt to complete. Having Ricky’s leadership at the controls of the Rock & Dirt family, he guarantees that his team will provide the utmost in client satisfaction. Safety is always at the forefront when working at any site. Rock & Dirt is committed to providing you the safest and most professional heavy equipment operators in the business. Their dispatch team will take your equipment order, discuss the type of work to be done, and schedule your equipment and operator for the next day. It was crucial for Rock & Dirt to start a company that followed their initial vision full of fresh ideas and new heavy equipment. “With a fleet of the latest state of the art heavy equipment, we will be able to maximize our customers’ expectations. This will ensure a prompt completion of any project all the while reducing our clients costs.”

2101 NW 110 AVE. • MIAMI, FL 33172 • PHONE: 305.639.1888 • EMAIL: info@rockdirt.net

for you. They will supply local trade companies with the most reliable earthwork construction equipment with experienced operator rentals for residential, commercial or industrial projects. Rock & Dirt’s equipment can be rented at a competitive rate hourly, weekly or monthly. Rock & Dirt is available 24 hours a day, 7 days a week.

Some might say these goals are a bit unrealistic. “I never want to be too old to dream, never too smart to learn something new and never too content with second place,” says Ricky, staring at all the new equipment in his yard where his new venture will The Latin Builders Association is a big part of Ricky’s be headquartered. “But sometimes dreams do continuous dedication to build and grow within the come true.” Latin community. It has been very important to him and will be for Rock & Dirt to continue to support the So let’s “Rock & Dirt!” South Florida. LBA’s strong community initiatives. Since the beginning of his career, he has been involved in the LBA fishing tournaments, golf tournaments, luncheons and fundraising by providing any support to the organization within his reach. He is very proud to say he is part of the LBA and very soon he plans to also give back to the community in ways similar to the LBA by having Rock & Dirt actively participate in local charitable causes. Ricky Lopez and Rock & Dirt have one mission and goal for the company, to become your preferred source for earthmoving equipment rentals with professional operators to do the work


28

PROYECTO MAGAZINE SUMMER - FALL 2016

EAST HIALEAH

BIRD ROAD

WEST HIALEAH

WESTCHESTER

KENDALL

MIAMI

FLAGLER

CONTINUING TO BUILD MEDICAL EXCELLENCE IN MIAMI DADE COUNTY.


1 9 0 0

A T T O R N E Y S

|

3 8

L O C A T I O N S

W O R L D W I D E ˚

Miami Roots, Global Reach. Greenberg Traurig’s Florida roots trace back to its founding in 1967 by attorneys with a business focused approach and a tradition of community service. We stand committed to helping drive Florida’s growth as an international financial, cultural and tourism center. With our global footprint and approximately 1900˚ attorneys, we service clients worldwide while remaining firmly planted on our home ground.

IRIS ESCARRA | CARLOS LAGO | SHAREHOLDERS JORGE NAVARRO | ASSOCIATE 333 S E 2 N D AV E N U E | S U I T E 4 4 0 0 | M I A M I , F L 33 1 3 1 | 3 0 5 . 5 7 9. 0 5 0 0 G R E E N B E RG T R A U R I G , P. A . | AT TO R N E YS AT L AW | W W W.G T L AW.CO M Greenberg Traurig is a service mark and trade name of Greenberg Traurig, LLP and Greenberg Traurig, P.A. ©2016 Greenberg Traurig, LLP. 27662 Attorneys at Law. All rights reserved. °These numbers are subject to fluctuation.


30

PROYECTO MAGAZINE SUMMER - FALL 2016


31

PROYECTO MAGAZINE SUMMER - FALL 2016

SIP INTO SOMETHING MORE COMFORTABLE

with Marcy Rudershausen Senior Master of Whisky

G

ood Morning LBA and welcome to 2017! It’s been a few years since I’ve had the pleasure to chat about fine spirits with you. So much has changed in all our lives I’m sure. However the one thing that has not changed is our opportunity to celebrate life every day with some really fine libations! When it comes to whisky, one of my favorite topics, there is nothing more gratifying then enjoying a dram with an old friend…or a new friend. The only thing that can make the experience better is truly understanding what you’re tasting and sharing that experience. WHISKEY CAN BE INTIMIDATING… So we’re breaking down the language of whiskey into simple, easy to understand taste profiles to give shoppers the confidence to explore and share through the new Whiskey 5 program. The Whiskey 5 taste profiles were identified through common Whiskey language used in consumer research and validated through in-depth interviews with Diageo’s Masters of Whisky. Whenever I take folks through a whisky tasting, my goal is to take away a bit of the intimidating mystery leaving behind all the fun juicy stories. There is absolutely no reason why you….and you…and yes even you sir!....should not be able to pick up a new bottle of something tasty you’ve never tried before and be absolutely thrilled with your new purchase because you know what you like and you know how to shop for it. SO WHAT IS WHISKEY 5 YOU ASK? What we’ve done to simplify your whiskey shopping experience is offer a new tool that lets you discover new whiskies based on their flavor profiles. What do you normally like? Take that information and apply it to new brands

so you don’t limit yourself and can explore new brands that you will find to your liking. Do you prefer Sweet? Smooth? Smoky? Spicy? Bold? With this knowledge you can take a stroll through the whisky isle and confidently choose something new. You no longer have to base your selection solely on price as more expensive doesn’t necessarily mean better. There are various factors that can make a brand more costly. That doesn’t mean it will be to YOUR liking. We’ve created a website that you can access through your smart phone that will connect you to our expanded whiskey

My goal is to take away a bit of the intimidating mystery leaving behind all the fun juicy stories. portfolio to drive up experimentation within preferred flavored profiles. You can even save your selections for future purchases and share your experience directly to your social media all in one spot. Check out Whiskey5.com for further details. As you make your way to your favorite neighborhood liquor store and look for the Whiskey 5 display share the info

Marcy Rudershausen

with a friend so you can both share a chat over a dram of something tasty…. and as always sip into something more comfortable…responsibly and have a wonderful New Year!....go 2017!! Slainte! Salud! Cheers!


32

PROYECTO MAGAZINE SUMMER - FALL 2016

Legislative Breakfast

The Latin Builders Association and Builders Association of South Florida gathered together for a Legislative Breakfast. It was hosted by Blizin Sumberg at their headquarters in Miami. The breakfast consisted of a discussion on how to support meaningful, voluntary incentives to build more workforce housing. This essential Legislative Breakfast strongly encouraged members to inform the South Florida community on how an ordinance will hurt all industries, business and employees.

Bilzin Sumberg September 23, 2016

LBA Vice President Erick Valderrama addressing members and guests

Panelist Alex Ballina of AHS Development addressing LBA members and guests

Roberto Cruz, Truly Burton, Carolina Herrera, Ben Solomon, Dan Espino, Alex Ballina, Joe Goldstein, Jorge Gonzalez, Erick Valderrama and Javier Avino

LBA Executive Director Carolina Herrera and BASF Ben Solomon

LBA Executive Director Jorge Gonzalez and Joe Goldstein

LBA Executive Director Jorge Gonzalez addressing the crowd

Roberto Cruz, Dan Espino, Alex Ballina and Joe Goldstein

Alex Ballina, Roberto Cruz, Dan Espino, Joe Goldstein


33

PROYECTO MAGAZINE SUMMER - FALL 2016

WOMEN’s view The WLBA hosted a luncheon at the Rusty Pelican in Key Biscayne which provided the guests with an informative State of the Market discussion. Members dedicated the luncheon to raise awareness for breast cancer. More than 180 LBA members and guests attended the events. The speakers included Tere Blanca of Blanca Commercial Real Estate, Jacqueline Gonzalez Touzet of Touzet Studios, Arden M. Karson of The Related Group, and Katherine Amador of Berger Singerman. The Latin Builders Association Member of the Month recipient was Hotwire Communications.

Rusty Pelican October 28, 2016

Tere Blanca and LBA Director Katherine Amador

The LBA Team with State of Market Panel Speakers

Panelists addressing LBA members and guests

LBA Members and Guests enjoying the fine food at the Rusty Pelican


OCTOBER LUNCHEON

34

PROYECTO MAGAZINE SUMMER - FALL 2016

LBA President Elect Eric Montes de Oca with Carlos Cuervo-Hoyos, German Jarquin and Wesley Klein

Carli de Carlo, Coral Lugaro, David Ramos and Diana Potter

Coral Gables Commissioner Jeannett Slesnick and Miami Dade County Commissioner Sally A. Heyman

German Jarquin from Best Buy’s Magnolia addressing the crowd

LBA Vice President Erick Valderrama and LBA Director Nelson Lopez

LBA Academy Principal Chayma Gomez and Yamileth Pereyra

Theresa Diaz-Balart, Claudia Arauz-Mena, Annes Rios, Barbara Rios, Ivette Lee and Cristina Diaz-Balart

LBA Academy Students learning from South Florida’s business leaders

Jorge Gonzalez Gale, Darlene Fernandez and Conor Flynn


35

PROYECTO MAGAZINE SUMMER - FALL 2016


36

PROYECTO MAGAZINE SUMMER - FALL 2016

DON’T BUY WHAT I SELL!

Wait A Minute. Did I Just Say That?

Y

es, you heard me right but let me finish. Don’t buy what I sell, buy WHY I sell it! That’s how I complete the phrase. This is how I help my customers succeed. I help them define and communicate the WHY in their business. This is the very nature of Branding. What you sell is your product. Why you sell your product or service, what your product can do and how it makes your customer feel is your Brand. It is the Value of your organization, product or service. Who am I? Defining your brand and who you are. Your Brand is your image and your promise to your customer. Your Brand lets your customer know what they can expect from your product or service. Your Brand is what defines who you and your company are, who you want to be and how you want people to perceive who you are in the marketplace. Before anything else you need to define who you are. So how do you build your brand? Building and defining your brand should be one of the most important aspects of your business and marketing plan. Will you be the low-cost provider or the high priced, high end option? Are you the innovator in the field or the long time veteran and reliable player in the market place? Your target customer’s wants and needs should play a big role in your final decision as to where you want to position yourself in the marketplace. Now that you have started to discover who you are, you need to create the foundations of how you will communicate your Brand. Your logo, website, uniforms, marketing materials and signs all communicate

your brand. Being consistent across all your communications is extremely important. It creates value perception for your customers. The customer will pay more for your product or service over the same offering of a competitor based on the belief yours is better. Why does Pepsi consistently win taste tests but is the number 2 cola drink in the market behind Coke? Branding! Coke communicates the why you should buy their product better. TIPS MOVING FORWARD Consistent branding should be incorporated into every detail and process of your business. From how your receptionist answers the phone, or how your sales force makes a pitch to how your delivery person dresses and delivers your finished products to your customers, every detail should be in sync with your overall branding strategy. Create branding guidelines and templates for your organization. All your marketing materials should reflect your overall image. Use the same colors, look and feel always. Develop a slogan that is memorable and conveys the meaning of your brand. Use this statement as much and as often as possible to create name recognition. Write down key points you want to communicate about your brand and make sure every employee knows and understands them so they can also be a brand ambassador for your firm. In all your written communications use the same style or tone and visual graphics. Whether it be friendly and conversational or more corporate and formal, always keep it the same. Finally, deliver on your brand promises. In today’s world of ratings and online

Ralph Jimenez is a marketing professional with more than 25 years experience helping companies build their brand and help take businesses to the next level. As the head of Exclamarketing he has helped both local and multinational companies develop their brands. ExclaMarketing Tel 305.722.7241 Ralph@exclamarketing.com

reviews, negative commentary can spread quickly. In a recent study published by Search Engine Land, 88% of consumers stated they trust online reviews as much as personal recommendations. Positive reviews posted by satisfied customers can become your invisible sales force. Ask your customers to post something positive for you. You will be surprised how many actually will.


37

PROYECTO MAGAZINE SUMMER - FALL 2016

Holiday Celebration with

Mayor CARLOS

GIMENEZ

LBA welcomed newly reelected Mayor Carlos Gimenez who shared his bold plans for Miami Dade County in 2017. Transportation, Housing and Economic development are at the forefront of his 2017 agenda and these issues are also at the forefront of the LBA Legislative agenda as well. A Toy Drive was also held to help the LBA Children’s and Families Foundation with toys for the less fortunate children in South Florida.

The Biltmore Hotel December 9, 2016

Miami Dade County Re-Elected Mayor Carlos Gimenez addressing LBA members and guests

LBA President Alex Lastra with Rafael Garcia Toledo and the Miami Dade Youth Fair team

LBA Directors Ralph Jimenez and Nelson Lopez with LBA Guest Ian van Walleghem

Fernando Gomez and Pablo Pino of TD Bank

LBA Director Nelson Lopez presenting New Member Plaque to South Windows and Doors Michael Valdez and Evelyn Lopez


DECEMBER LUNCHEON

38

PROYECTO MAGAZINE SUMMER - FALL 2016

Roly Marante, Commissioner Esteban Bovo Jr, Lieutenant Governor Carlos Lopez-Cantera, LBA Immediate Past President Guillermo Fernandez, Hialeah Mayor Carlos Hernandez, LBA President Elect Eric Montes De Oca, LBA Vice President Erick Valderrama, Commissioner Francis Suarez and LBA Director Nelson Lopez

Miami Dade County Mayor Carlos Gimenez

LBA Director Ana Chaoui, Perla Verdera and Maria Isabel Coloma

Carlos Gonzalez Jr., Fernando Gomez, Alvaro Niebles and Juan Fernandez

Marisol Arboleda-Diaz with LBA Honorary Director Manny Rodriguez

LBA Executive Director Melissa Tapanes Llahues, Guillermo Cuadra and Belkis Romay

LBA Director Nelson Lopez, LBA President Elect Eric Montes de Oca, LBA Director Merciemarie Baumstark and LBA Director Guillermo Alvarez

LBA President Alex Lastra addressing the crowd

Hialeah Mayor Carlos Hernandez, Miami Dade County School Board Member Mari Tere Rojas and Miami Dade Commissioner Rebeca Sosa


39

PROYECTO MAGAZINE SUMMER - FALL 2016

PROFILES LBA Director’s Highlight MARISOL TORRES-GOMEZ What kind of a kid were you? I was very shy and introverted growing up. Who would have known… From most favorite to least favorite, please organize the following teams: Marlins, Dolphins, Panthers, Hurricanes, Heat? Heat, Dolphins, Marlins, Panthers, Hurricanes (nothing negative just not a follower of the team). Favorite movie ever? Any Disney movie. I spent hours watching Disney movies with my daughters on many occasions and I never get tired of any of the movies. Not sure if it’s the movies or if it’s the moments I share with my children watching Disney movies or both. Slow dance, salsa, merengue, disco, hustle or whatever it is they dance to today? Merengue, salsa and some disco - that is what you call dancing NOT whatever they dance today.

Birthplace: Miami, Florida Education: I received my Bachelor in Accounting from Florida International University - Go Panthers!! Where do you work and what is your role there I am an Audit Partner at a national growth-oriented CPA firm, Cherry Bekaert LLP. With over 17 years of experience in audit and assurance services, I serve a wide variety of industries in publicly-traded and privately-held companies, and I specialize in the real estate and construction sector. What aspect of your work do you enjoy the most? I enjoy most interacting with my clients and learning more about their business. This allows me to stay abreast with their current issues and add value to their immediate needs, assess potential future matters to address as they continue to grow. Another aspect of my work I enjoy most is investing in my team by providing our professionals with mentorship. It is incredibly rewarding to see them achieve new heights as they grow and prosper in their careers. What is your most important achievement to date (personal or professional)? Being the best mother I can be to my three beautiful daughters, and at the same time hold an accomplished profession in a demanding industry are my most important achievements. Despite the challenging schedule my position brings, I find time to volunteer at my children’s school and do my best to participate in all of their school activities as needed. This allows me to set standards for my daughters and exhibit a positive example that women can be involved mothers and a career woman at the same time.

Most admired personality in history? Aristotle! He is one of the greatest, if not the greatest philosopher of all time. I first learned about Aristotle in college, when taking a required course. At the time, I admit it was not my favorite course, particularly with all the required analyses and writing of his theories. Today, I have become more interested in modern philosophy and ethics, especially Aristotle’s theories around people doing good and the science of happiness. As it has been said, the principles of ethics were founded on the concept of doing good, rather than merely being good and happiness is measured on how well YOU have lived up to your potential as a human being. What the world needs most today? Better communication and understanding. I think it is safe to say that majority of people are afraid to speak up and state what is on their mind. By the same token, we need more understanding from the other side so the fear to speak up can gradually dissipate. Favorite place in the world? My family and I really enjoy traveling to any a new place full of beauty and history. The joy and memories we experience together is what makes all of the new places we explore a favorite. As it’s been said, “Travel is the only thing you buy that makes you richer.” Name the one thing you cannot do without: My Family - they are my world! If you could spend one afternoon with someone, who would that be and what would you do, talk about? Sheryl Sandberg, COO of Facebook and author of Lean In. I can spend all afternoon comparing myself to some of her accomplishments and failures, or lessons learned, as mentioned in her book. As she says, “The goal is to work toward a world where expectations are not set by the stereotypes that hold us back, but by our personal passion, talents and interests.”


40

PROYECTO MAGAZINE SUMMER - FALL 2016

PROFILES LBA Director’s Highlight

JAVIER AVIÑO

What kind of a kid were you? I was a very inquisitive kid, always asking questions. Usually I was not satisfied with the answers, so I would always ask more. I think that really resonates with me today. From most favorite to least favorite, please organize the following teams: Marlins, Dolphins, Panthers, Hurricanes, Heat? Heat, Hurricanes, Marlins, Dolphins, Panthers Favorite movie ever? That’s tough, but I really love the James Bond series and the Jason Bourne series. Birthplace: Miami Education: Law degree from the University of Miami School of Law (2004) Bachelor degree in Psychology from Boston College (1999) Where do you work and what is your role there? I work at the law firm of Bilzin Sumberg where I am a Partner in the Land Development & Government Relations Group. My practice focuses on land use, zoning, and environmental law. What aspect of your work do you enjoy the most? I love the work that I do, but it is a real bonus when my work has a positive effect on others, especially those less fortunate. The work I did on expanding the Lotus House to serve more homeless women and children was not only enjoyable from the vantage point of solving a legal problem, but really rewarding knowing hundreds of people will benefit. What is your most important achievement to date (personal or professional)? As someone with deep roots and ties in the community, I am proud of my family’s history and background, which has shaped my personal and professional endeavors. My family comes first and my biggest achievement in that regard is marrying my amazing wife and having our two beautiful children.

Slow dance, salsa, merengue, disco, hustle or whatever it is they dance to today? All of the above, although it really depends on where I am. It would take some convincing to get me to do the hustle. Most admired personality in history? That’s another tough question. I would have to say Jose Marti, who was such a critical figure for Cubans and Latin Americans alike. He was very influential in many different areas. What the world needs most today? Compassion and tolerance. We live in a unique time where the overlap of race, sex, religion, etc. is prevalent, and we should learn to be understanding toward those differences. It truly would make this a better world. Favorite place in the world? I would have to say that any of the amazing Bahamian or Caribbean islands would be ideal. They have such a calming impact. Name the one thing you cannot do without: Alcohol and food. No, in all seriousness, my family. There wouldn’t be much meaning to my world without my family. If you could spend one afternoon with someone, who would that be and what would you do, talk about? I would love to bring my grandfather back knowing what I know now and ask him all the questions I did not get to ask him while he was alive.


41

PROYECTO MAGAZINE SUMMER - FALL 2016

PROFILES LBA Jr. Director’s Highlight

ERIC TRILLAS

What kind of a kid were you? I was the athletic type. I played baseball since I was 4 through college. If I wasn’t playing baseball, I was playing soccer, hockey, football, riding bike and/or inventing another sport with the neighborhood kids. From most favorite to least favorite, please organize the following teams: Marlins, Dolphins, Panthers, Hurricanes, Heat? New York Yankees (sorry Marlins fans), Marlins, Heat, Dolphins, Hurricanes and Panthers. Favorite movie ever? X-Men; The Last Stand (2006) Birthplace: Miami, FL Education: B.S. in Civil Engineer at Florida Institute of Technology M.S. in Structural Engineering at Florida International University Where do you work and what is your role there As Branch Manager of GFA International Inc.’s Miami office, my role is to oversee the entire Miami operation to ultimately assist our clients with the acquisition/development of new land and construction/restoration of new/existing buildings by providing them with a full spectrum of turnkey engineering needs. This includes: Environmental, Geotechnical, Construction Materials Testing, Threshold Inspections and Code Compliance Services. What aspect of your work do you enjoy the most? Problem solving and client satisfaction. Knowing that clients rely on GFA and my team to solve the most complex issue and keep their projects on-time and on budget. What is your most important achievement to date (personal or professional)? Becoming a father to a beautiful little girl.

Slow dance, salsa, merengue, disco, hustle or whatever it is they dance to today? I am a your classic Cuban - a salsa guy. Most admired personality in history? Cal “The Iron Man” Ripken Jr. Not only is he a hall-of-famer but he broke many records in MLB, some of which still stand today. He is also a very honest, reliable and charitable person. He has always been the one player I looked up to as a player and as a person. What the world needs most today? Love and Kindness Favorite place in the world? Rome, Italy Name the one thing you cannot do without: Italian Food. If you could spend one afternoon with someone, who would that be and what would you do, talk about? My grandfather. I would love to relive his life and ask him how he was able to flee his home country to come over to the United States. I would ask him how he was able to deal with all the adversity and uncertainty and provide a great life and future for his family and his grandkids.


PLEASE SUBMIT THIS COMPLETED APPLICATION WITH PAYMENT INFORMATION TO: LATIN BUILDERS ASSOCIATION, INC. 7955 NW 12th STREET, SUITE 309, PLEASE SUBMIT THIS COMPLETED APPLICATION PAYMENT| INFORMATION TO: DORAL, FL 33126. PHONE:WITH 305.446.5989 FAX: 305.446.0901 LATIN BUILDERS ASSOCIATION, INC. 7955LBAMBRSERV@LBAORG.COM NW 12th STREET, SUITE 309, EMAIL: DORAL, FL 33126. PHONE: 305.446.5989 | FAX: 305.446.0901 EMAIL: LBAMBRSERV@LBAORG.COM

COMPANY TWITTER:

FACEBOOK PAGE:

INSTAGRAM:

COMPANY TWITTER:

FACEBOOK PAGE:

INSTAGRAM: TWITTER TWITTER

Will you be under forty in 2018? YES

NO

Will you be under forty in 2018? YES

NO

Governance Governance

Education Fishing Golf Education Fishing Golf

*Membership Investment is $750 annually (12 after Board approval) *Membership Investment is $750 annually (12 after Board approval)

DATE: DATE:


43

PROYECTO MAGAZINE SUMMER - FALL 2016

NOT AN LBA MEMBER? What are you waiting for? Membership in the LBA has many benefits to help you and your business grow • The #1 networking organization in Miami Dade. • One of the most relevant associations in Florida. • Home of the "MUST BE AT" Monthly networking luncheon for the last 44 years.-featuring the most dynamic speakers in the region. • Quarterly networking cocktails. • Quarterly Legislative breakfast. • Monthly LBA Educational Series breakfast. • Annual Fishing Challenge, Golf Tournament and Awards luncheon. • Founded the first business charter high school started by a business association in the United States. • Opportunity to appear and advertise in Proyecto Magazine ILEANA RIOS Member Services Manager Latin Builders Association 305.446.5989 irios@lbaorg.com 7955 NW 12th Street #309, Doral, FL 33126 www.lbaorg.com

JOIN NOW!


44

LBAACADEMY PROYECTO MAGAZINE SUMMER - FALL 2016

CONSTRUCTION & BUSINESS MANAGEMENT CHARTER HIGH SCHOOL MIAMI-DADE COUNTY PUBLIC SCHOOLS - DISTRICT-MANAGED CHARTER SCHOOLS

CONSTRUCTION MANAGEMENT ACADEMY • Engineering Technology • Civil Engineering Aide

BUSINESS ACADEMY • International Business • Entrepreneurship • Business Supervision and Management

for 2017-2018 school year

MARKETING ACADEMY • Marketing • Web Design • International Marketing

LBA ACADEMY 11093 NW 138th St., Suite 207 Hialeah Gardens, FL 33018

305.822.8455 LBAACADEMY.ORG


45

PROYECTO MAGAZINE SUMMER - FALL 2016 ADVERTISING SALES

ADVERTISER INDEX

Latin Builders Association® Yamileth “Yami” Pereyra 305.446.5989 ypereyra@lbaorg.com

16

PROYECTO MAGAZINE SUMMER - FALL 2016

ARE YOU READY FOR THE NEW REVENUE RECOGNITION STANDARD?

Celebrating 20 Years

WATER EXTRACTION

FIRE RESTORATION

N

ew Revenue Recognition Standards will lead businesses including those in the real estate and construction industry to face a significant change in how they will recognize revenue. In fact, the new standard represents one of the largest accounting transformations businesses have ever had to tackle. With this in mind, savvy businesses will begin assessing their current contract procedures now and establishing new systems and policies to ease the transition in the not-so-distant future. Doing so will also allow them to adopt the new standard as early as 2017. Privately held companies must implement this new guidance for annual reporting periods beginning after December 15, 2018, but they may adopt the new requirements as early as 2017.

MOLD REMEDIATION

We are a Proud member of the Latin Builders Association. Partners Melissa Tapanes Llahues, Michael Radell, Jeffrey Bercow, Ben Fernandez, and Michael Larkin

In an effort to make it easier for readers of financial statements to compare a business’s financial results across all industries and capital markets, the new standard deviates from traditional industry and transaction-specific financial reporting requirements under U.S. Generally Accepted Accounting Principles (“GAAP”). Rather, the new, principles-based standard, will require all entities in all lines of business to use the same five-step model for recognizing revenue from contracts with customers. When applying this model, however, different businesses will account for revenue either at a particular point in time or over time using a percentage-of-completion method of performance measurement.

Southeast Financial Center 200 S. Biscayne Boulevard, Suite 850, Miami, Florida 33133 305.374.5300 | www.BRZoningLaw.com

SOLID WASTE & RECYCLING SERVICES National Water Restoration Services is a full-service restoration and extraction company specializing in fire & smoke damage, water & sewer extraction, and mold remediation.

Step 1: Identify the Contract For an agreement to qualify as a customer contract subject to the new revenue standard, it must have written, verbal or implied approval and commitment from all parties; identify specific and enforceable rights of the parties; identify the payment terms; have commercial substance that will affect the risk, timing or amount of the parties’ cash flow; and be established with the expectation that collection is probable. Making this determination is not as simple as it may appear, since modifications to existing contracts for goods or services could result in the creation of supplements to existing contracts or new, stand-alone contracts.

We serve residential and commercial properties throughout South Florida: Miami-Dade, Broward and West Palm Beach counties.

Need Help or Have Questions?

Call Us Now 1 (877) WE-DRY-24 933-7924

WHAT DO YOU GET WITH NATIONAL WATER RESTORATION? • Free consultations • 30-minute response times • Award-winning service

24 HOUR

REQUEST A WASTE AUDIT TODAY

EMERGENCY RESPONSE TEAM

Office: 305-634-2749 Cell: 954-445-1019

sales@betterwastecorp.com www.betterwaste.com

NationalWaterRestoration.com

2 D•R•Horton

Step 2: Identify the Contract Performance Obligations In order to determine when and how much revenue a business will recognize from a customer contract, it must first consider each obligation it has to deliver goods and services to that customer. A performance obligation should be allocated as a portion of a transaction price when the goods or services are “distinct” or when they are a part of a series of goods and services that are substantially the same and transfer to the customer in the same manner. In many instances, separate, stand-alone goods and services promised under the contract will need to be bundled together to be classified as “distinct”. For example, the construction of a building requires the delivery of multiple

Merciemarie L. Baumstark

3 National Water

4 Johnnie Walker

Restoration

14 Influence 14 Pradere

15 Bercow Radell

Fernandez & Larkin

products and services delivered over a period of years. However, because the customer is essentially buying the building as a whole, there is only one distinct performance obligation. Step 3: Determine the Transaction Price Determining the ultimate transaction price a business is entitled to receive and how and when it will recognize the resulting revenue on its financial statements under the new guidance will require business to assess the following: 1. Variable consideration and constraining estimates (including discounts, credits, price concessions, returns, or performance bonuses and penalties) 2. Consideration payable to the customer 3. The existence of a significant financing component 4. Non-cash considerations Step 4: Allocate the Transaction Price to the Performance Obligations in the Contract To allocate an appropriate transaction price to each performance obligation, a business must first determine the sales price of each distinct product and service it promises to deliver. For many businesses, this will require the development of new processes and procedures for estimating stand-alone prices for bundled goods and services. Step 5: Recognize Revenue When (or As) the Entity Satisfies a Performance Obligation Businesses will recognize revenue either at a single point in time or over the period in which it satisfies a performance obligation. Businesses will recognize revenue over time when transfers include those in which • the customer simultaneously receives and consumes the benefits of the business’s performance, often as part of routine or recurring services; • the business’s performance creates or enhances an asset that the customer controls, such as a product the business builds on the customer’s site; or • the business’s performance creates or customizes an asset that only the customer can use and has an enforceable right to payment for performance completed to date Recognizing revenue over time may require businesses to measure their output (i.e. units produced) or input (i.e. hours of labor or costs incurred) in meeting their performance obligations. Moreover, it will require businesses to identify the exact time that they transfer goods or services to a customer. This may include the moment the customer takes physical possession of the assets or accepts the asset along with the risks and rewards of ownership or it may be the point in time when the business has a present right to payment for the asset. Adapting to the new standard will require businesses to dedicate substantial time to meet enhanced disclosure requirements about

Hector E. Aguililla, CPA, is an associate director with Berkowitz Pollack Brant’s Audit and Attest Services practice, where he provides audit and accounting services, litigation support and consulting services to business clients. He can be reached at Berkowitz Pollack Brant’s Miami office at: (305) 379-5585 or via email at HAguililla@bpbcpa.com. customer contracts, to identify data gaps between existing practices and those required in the future and to make significant changes to their existing policies, processes and IT systems, as needed. Businesses may apply the new revenue standard retrospectively and include certain practical expedients. Alternatively, an entity can choose to recognize the cumulative effect of applying the new standard to existing contracts in the opening balance of retained earnings on the effective date, with proper disclosures. The advisors and accountants with Berkowitz Pollack Brant work with businesses across all industries to develop and implement strategies that meet ever-changing, often complex, financial reporting and disclosure requirements. About the Author: Hector E. Aguililla, CPA, is an Associate Director of the Audit and Attest Practice with Berkowitz Pollack Brant, where he provides business consulting services and conducts audits, reviews, and compilations for clients in the real estate and construction sectors. He can be reached at Berkowitz Pollack Brant’s Miami office at (305) 379-5585 or via email at HAguililla@bpbcpa.com

berkowitz pollack brant advisors and accountants

16 Berkowitz Pollack Brant

15 Better Waste

Management

You’re the co

You’re You’reonly onlyasasgood goodasas thethecounsel counselyouyoukeep. keep.

Beautiful New Homes. Great South Florida Locations.

YOUR LINK TO BUILDING A STRONGER FUTURE!

EAST HIALEAH

Legal Counsel Legal Counsel to Community to Community Associations Associations Since Since 1977 1977

1 9 0 0 A T T O R N E Y S | 3 8 L O C A T I O N S W O R L D W I D E ˚ Legal Counse

BIRD ROAD

Main

WEST HIALEAH

Offices in Offices Miami-Dade, in Miami-Dade, BrowardBroward and Palm and Beach Palm Beach Main ad Office: MainSuntrust Office: Suntrust Plaza, 201 Plaza, Alhambra 201 Alhambra Circle, Suite Circle, 1100, Suite Coral 1100, Gables, Coral FL Gables, 33134FL 33134 1-2pg council.indd 800-737-1390 800-737-1390 | www.srhl-law.com | www.srhl-law.com

SR

SR ad 1-2pg council.indd SR ad 1-2pg1council.indd 1

WESTCHESTER

Office:

Offices Suntrust P

1

You’re Miami Roots, Global Reach. the co

6/23/16 11:066/23/16 AM 11:06 AM

With more than 65 years of combined experience in South Florida real estate, Mr. Armando Codina and Mr. Jim Carr have built beautiful residences for more than one thousand happy homeowners. Homes built by CC Homes are designed to improve people's lives. Modern features, smart floor plans and upscale amenities combine for the ultimate South Florida lifestyle.

KENDALL

MIAMI

Greenberg Traurig’s Florida roots trace back to its founding in 1967 by attorneys with a

business focused approach andCounse a tradition of community service. We stand committed Legal to helping drive Florida’s growth as an international financial, cultural and tourism center. With our global footprint and approximately 1900˚ attorneys, we service clients worldwide while remaining firmly planted on our home ground.

FLAGLER

5 3 5 0 N W 7 7 CO U R T | D O R A L , F L 3 3 1 6 6 | W W W. L I N KCO N ST R U C T I O N G R O U P. N E T

CCHomes.com | 2020 Salzedo Street Suite 200 | Coral Gables FL 33134 | 305.915.7646 SR

ad

1-2pg

council.indd

CONTINUING TO BUILDMain MEDICAL EXCELLENCE IN MIAMI DADE COUNTY.

IRIS ESCARRA | CARLOS LAGO | SHAREHOLDERS JORGE NAVARRO | ASSOCIATE

LMC_LBA_Full Page Ad.indd 1

Offices Suntrust P

333 S E 2 N D AV E N U E | S U I T E 4 4 0 0 | M I A M I , F L 33 1 3 1 | 3 0 5 . 5 7 9. 0 5 0 0

Office:

G R E E N B E RG T R A U R I G , P. A . | AT TO R N E YS AT L AW | W W W.G T L AW.CO M Greenberg Traurig is a service mark and trade name of Greenberg Traurig, LLP and Greenberg Traurig, P.A. ©2016 Greenberg Traurig, LLP. 27662 Attorneys at Law. All rights reserved. °These numbers are subject to fluctuation.

1

1/5/17 10:12 AM

6/29/2016 4:54:46 PM

18 Link Construction

19 CC Homes

25 Siegfried-Rivera-Hyman-Lerner 28 Leon Medical Center De la Torre-Mars-Sobel 25 Miami Dade County

20 Magnolia 31

36

PROYECTO MAGAZINE SUMMER - FALL 2016

PROYECTO MAGAZINE SUMMER - FALL 2016

DON’T BUY WHAT I SELL!

SIP INTO SOMETHING MORE COMFORTABLE

with Marcy Rudershausen Senior Master of Whisky G

ood Morning LBA and welcome to 2017! It’s been a few years since I’ve had the pleasure to chat about fine spirits with you. So much has changed in all our lives I’m sure. However the one thing that has not changed is our opportunity to celebrate life every day with some really fine libations! When it comes to whisky, one of my favorite topics, there is nothing more gratifying then enjoying a dram with an old friend…or a new friend. The only thing that can make the experience better is truly understanding what you’re tasting and sharing that experience. Whiskey can be intimidating… So we’re breaking down the language of whiskey into simple, easy to understand taste profiles to give shoppers the confidence to explore and share through the new Whiskey 5 program. The Whiskey 5 taste profiles were identified through common Whiskey language used in consumer research and validated through in-depth interviews with Diageo’s Masters of Whisky. Whenever I take folks through a whisky tasting, my goal is to take away a bit of the intimidating mystery leaving behind all the fun juicy stories. There is absolutely no reason why you….and you…and yes even you sir!....should not be able to pick up a new bottle of something tasty you’ve never tried before and be absolutely thrilled with your new purchase because you know what you like and you know how to shop for it.

explore new brands that you will find to your liking. Do you prefer Sweet? Smooth? Smoky? Spicy? Bold? With this knowledge you can take a stroll through the whisky isle and confidently choose something new. You no longer have to base your selection solely on price as more expensive doesn’t necessarily mean better. There are various factors that can make a brand more costly. That doesn’t mean it will be to YOUR liking. We’ve created a website that you can access through your smart phone that will connect you to our expanded whiskey portfolio to drive up experimentation within preferred flavored profiles. You can even save your selections for future purchases and share your experience directly to your social media all in one spot. Check out Whiskey5.com for further details.

Wait A Minute. Did I Just Say That?

Y

es, you heard me right but let me finish. Don’t buy what I sell, buy WHY I sell it! That’s how I complete the phrase. This is how I help my customers succeed. I help them define and communicate the WHY in their business. This is the very nature of Branding. What you sell is your product. Why you sell your product or service, what your product can do and how it makes your customer feel is your Brand. It is the Value of your organization, product or service.

Marcy Rudershausen

Text info some info for Marcy

As you make your way to your favorite neighborhood liquor store and look for the Whiskey 5 display share the info with a friend so you can both share a chat over a dram of something tasty…. and as always sip into something more comfortable…responsibly and have a wonderful New Year!....go 2017!!

Who am I? Defining your brand and who you are. Your Brand is your image and your promise to your customer. Your Brand lets your customer know what they can expect from your product or service. Your Brand is what defines who you and your company are, who you want to be and how you want people to perceive who you are in the marketplace. Before anything else you need to define who you are.

Slainte! Salud! Cheers!

So how do you build your brand? Building and defining your brand should be one of the most important aspects of your business and marketing plan. Will you be the low-cost provider or the high priced, high end option? Are you the innovator in the field or the long time veteran and reliable player in the market place? Your target customer’s wants and needs should play a big role in your final decision as to where you want to position yourself in the marketplace.

So what is Whiskey 5 you ask? What we’ve done to simplify your whiskey shopping experience is offer a new tool that lets you discover new whiskies based on their flavor profiles. What do you normally like? Take that information and apply it to new brands so you don’t limit yourself and can

30 Ron Zacapa

Doors

PROYECTO MAGAZINE SUMMER - FALL 2016

2016 SEMINAR DATES

BUILDING THE FUTURE OF ENERGY ecades ago, when Florida’s population starting growing at a increasing pace, there was concern about increased pressure on the electric grid. “So the state introduced natural gas rebates to encourage people to switch to natural gas and take some pressure off the grid,” said Carolyn Bermudez, Vice President of Operations for Florida City Gas. “The rebate program has been very well received over all these years.”

• Engineering Technology • Civil Engineering Aide

BUSINESS ACADEMY • International Business • Entrepreneurship • Business Supervision and Management

for 2017-2018 school year

2016 EVENT DATES

The Latin Builders Association has been instrumental in spreading this message of awareness. On November 15th 2016, Florida City Gas invited the LBA to their corporate office to introduce its members to Combined Heat and Power units (CHP) and Gas Heat Pumps (GHP) – new technology that produces hot water and use the waste heat to generate electricity or individual room climate control. These efficient machines are wildly being considered the future and are providing significant cost savings to customers and the businesses that choose natural gas.

MARKETING ACADEMY • Marketing • Web Design • International Marketing

LBA ACADEMY 11093 NW 138th St., Suite 207 Hialeah Gardens, FL 33018

Building with the Best Florida City Gas is working with equipment manufacturers, developers and contractors to introduce the newest technology to their residential, commercial and industrial customers. Florida City Gas firmly believes the energy choices you make are important. In addition to affecting the environment, these energy choices also affect the scope of what can be done. And, importantly, they affect how much money the end user pays for service.

305.822.8455 LBAACADEMY.ORG

Florida City Gas, for example, offers generous mail-in rebate incentives for businesses who would like to build with natural gas to offset equipment costs. “We process a significant amount of rebates every year for both residential and commercial customers,” said Bermudez. “While there are attractive benefits around the economics of the product itself and how it performs, there are also substantial rebates available to natural gas customers. The rebates make natural gas an even more attractive offering.”

She added, “We’re working to educate more customers about the various rebates.” Florida City Gas focus on awareness and education is what makes it stand out amongst its peers. Whether it is through Lunch and Learns at their corporate office, or cocktails with the LBA, Florida City Gas wants you to know that high-performance, energy-efficient commercial natural gas equipment lowers your energy costs, improves productivity and saves businesses major money. Miguel Bustos, Manager of Energy Conservation, outlined many of the company’s rebates which range from replacing an old electric water heater with a natural gas tank-less unit, to converting a company’s fleet of vehicles to compressed natural gas (CNG). Bustos said, “A company considering converting its fleet to CNG could be incentivized by the State of Florida up to $25,000 per vehicle up to $250,000!” He added, “But the rebates aren’t just for commercial users of natural gas. Homeowners and contractors can realize thousands of dollars in appliance rebates, often offsetting a large portion of the appliance cost before the overall savings of using natural gas over electricity even begins.” Building a Better Home Florida City Gas is not only for commercial customers. With slightly over 100,000 residential customers, Florida City Gas is committed to making residents aware of the substantial rebates offered for upgrading or adding natural gas services to their current homes, or to homes they are planning to build. Florida City Gas offers generous mail-in rebate incentives for customers who would like to replace old natural gas appliances or would like to switch to natural gas. These rebates are not a niche market. Developers and home builders in Port St. Lucie and Brevard County regularly use residential new construction rebate program to offset construction costs. More than 9,000 customers took advantage of these rebates in 2015.

FRIDAY, JANUARY 27TH: LBA Monthly Luncheon – THE BILTMORE HOTEL

Create branding guidelines and templates for your organization. All your marketing materials should reflect your overall image. Use the same colors, look and feel always. Develop a slogan that is memorable and conveys the meaning of your brand. Use this statement as much and as often as possible to create name recognition. Write down key points you want to communicate about your brand and make sure every employee knows and understands them so they can also be a brand ambassador for your firm.

FACEBOOK PAGE:

INSTAGRAM:

COMPANY TWITTER:

FACEBOOK PAGE:

INSTAGRAM:

Will you be under forty in 2018? YES

NO

As the head of Exclamarketing he has helped both local and multinational companies develop their brands.

Will you be under forty in 2018? YES

NO

TWITTER

ExclaMarketing Tel 305.722.7241 Ralph@exclamarketing.com

• Home of the "MUST BE AT" Monthly networking luncheon for the last 44 years.-featuring the most dynamic speakers in the region. • Quarterly networking cocktails. • Quarterly Legislative breakfast.

Governance Governance

reviews, negative commentary can spread quickly. In a recent study published by Search Engine Land, 88% of consumers stated they trust online reviews as much as personal recommendations. Positive reviews posted by satisfied customers can become your invisible sales force. Ask your customers to post something positive for you. You will be surprised how many actually will.

• One of the most relevant associations in Florida.

Education Fishing Golf Education Fishing Golf

• Monthly LBA Educational Series breakfast. • Annual Fishing Challenge, Golf Tournament and Awards luncheon. • Founded the first business charter high school started by a business association in the United States.

*Membership Investment is $750 annually (12 after Board approval) *Membership Investment is $750 annually (12 after Board approval)

• Opportunity to appear and advertise in Proyecto Magazine DATE: DATE:

ILEANA RIOS Member Services Manager Latin Builders Association 305.446.5989 irios@lbaorg.com 7955 NW 12th Street #309, Doral, FL 33126 www.lbaorg.com

JOIN NOW!

Finally, deliver on your brand promises. In today’s world of ratings and online

36 ExclaMarketing

42 LBA Membership App. 43 LBA Membership

FEBRUARY

THURSDAY, FEBRUARY 16 TH: Law Seminar (“Basic Principles of Construction Contract”) Siegfried, Rivera, Hyman, Lerner, De la Torre, Mars & Sobel: 201 Alhambra Cir, Coral Gables, FL 33134

WEDNESDAY, APRIL 12TH: Seminar - Kelley Kronenberg: 1111 Brickell Ave ST 1900, Miami, FL 33131

FRIDAY, APRIL 21ST: LBA Monthly Luncheon – THE BILTMORE HOTEL

MAY

FRIDAY, MAY 19TH: LBA Academy Monthly Luncheon – THE BILTMORE HOTEL

AUGUST

FRIDAY, AUGUST 25TH: LBA Monthly Luncheon – THE BILTMORE HOTEL

SEPTEMBER

MAY

THURSDAY, MAY 18 TH: Seminar – TBD

AUGUST

WEDNESDAY, AUGUST 16TH: Seminar – TBD

SEPTEMBER

WEDNESDAY, SEPTEMBER 20TH: Seminar- TBD

OCTOBER

THURSDAY, OCTOBER 12 TH: Seminar – TBD

FRIDAY, SEPTEMBER 29TH: 37TH Annual Awards Ceremony HILTON MIAMI DOWNTOWN

OCTOBER

FRIDAY, OCTOBER 27TH: LBA Monthly Luncheon- RUSTY PELICAN

DECEMBER

FRIDAY, DECEMBER 8TH: Holiday Luncheon – THE BILTMORE HOTEL

A financial relationship you can trust.

For more information at their Doral office, reach out to Carolyn Bermudez or Miguel Bustos 305-835-3634.

Whether building or remodeling, including one or more natural gas appliances can increase the resale value of a home by an average of 6 percent, according to the Florida Natural Gas Association. One key advantage of natural gas is its reliable service. Hurricanes, thunderstorms and other severe weather conditions can cause power outages lasting anywhere from a few hours to several weeks. For Florida homeowners and businesses who depend on constant source of power, backup generators are available.

Now, more than ever, you need a bank that stands beside you. TD Bank helps you make the most of every opportunity. We are the partner you are looking for, providing you with experience, guidance, and smart solutions that position you and your business for success.

Building a Better Company The recent merger of Florida City Gas’ parent with Southern Company expands the company’s energy portfolio to include carbon-free nuclear, 21st century coal, natural gas, renewables and energy efficiency. The combined company creates the second largest energy provider in America, with operations in 17 states, 11 electric and natural gas utilities, 32,500 total employees, 9 million utility customers, and more than a million retail customers.

• Loans and lines of credit • Cash management services • Commercial checking choices

Power, Cooling, Heating, and Dehumidification for Construction and Contracting Needs

For a higher level of personal service, contact tdbank.com/commercialbanking or call Pablo Pino, Market President, at 305-441-5633.

Proud members of Latin Builders Association

Aggreko, Power Specialists in construction Aggreko 3601 NW 123rd Street, Miami, FL 33167 T: 855-202-1946

Florida City Gas is eager to discuss their ongoing educational programs, or to analyze the application of their rebate program to your natural gas needs at any time.

47 Florida City Gas

Membership in the LBA has many benefits to help you and your business grow • The #1 networking organization in Miami Dade.

TWITTER

In all your written communications use the same style or tone and visual graphics. Whether it be friendly and conversational or more corporate and formal, always keep it the same.

TD Bank, N.A. | Loans subject to credit approval. Equal Housing Lender

Aggreko operates from over 200 locations throughout the world. For the location nearest you, please go to: www.aggreko.com/contact

64616 Construction Ad v2.indd 1

44 LBA Academy

What are you waiting for? COMPANY TWITTER:

Ralph Jimenez is a marketing professional with more than 25 years experience helping companies build their brand and help take businesses to the next level.

FRIDAY, FEBRUARY 24TH: LBA Monthly Luncheon – THE BILTMORE HOTEL

APRIL APRIL

Carolyn Bermudez

TIPS MOVING FORWARD Consistent branding should be incorporated into every detail and process of your business. From how your receptionist answers the phone, or how your sales force makes a pitch to how your delivery person dresses and delivers your finished products to your customers, every detail should be in sync with your overall branding strategy.

NOT AN LBA MEMBER?

2017

JANUARY

FEBRUARY

FLORIDA CITY GAS D

your brand. Being consistent across all your communications is extremely important. It creates value perception for your customers. The customer will pay more for your product or service over the same offering of a competitor based on the belief yours is better. Why does Pepsi consistently win taste tests but is the number 2 cola drink in the market behind Coke? Branding! Coke communicates the why you should buy their product better.

PLEASE SUBMIT THIS COMPLETED APPLICATION WITH PAYMENT INFORMATION TO: LATIN BUILDERS ASSOCIATION, INC. 7955 NW 12th STREET, SUITE 309, PLEASE SUBMIT THIS COMPLETED APPLICATION PAYMENT| INFORMATION TO: DORAL, FL 33126. PHONE:WITH 305.446.5989 FAX: 305.446.0901 LATIN BUILDERS ASSOCIATION, INC. 7955LBAMBRSERV@LBAORG.COM NW 12th STREET, SUITE 309, EMAIL: DORAL, FL 33126. PHONE: 305.446.5989 | FAX: 305.446.0901 EMAIL: LBAMBRSERV@LBAORG.COM

SEMINAR DATES

47

LBAACADEMY CONSTRUCTION & BUSINESS MANAGEMENT CHARTER HIGH SCHOOL

CONSTRUCTION MANAGEMENT ACADEMY

Now that you have started to discover who you are, you need to create the foundations of how you will communicate your Brand. Your logo, website, uniforms, marketing materials and signs all communicate

31 Coastal Wine & Spirits 35 South Windows &

MIAMI-DADE COUNTY PUBLIC SCHOOLS - DISTRICT-MANAGED CHARTER SCHOOLS

29 Greenberg Traurig

48 LBA Calendar 48 Safar

49 Aggreko

16/11/2016 10:31

51 Ketel One

52 TD Bank


46

PROYECTO MAGAZINE SUMMER - FALL 2016

in the NEWS

NEW HIRES, PROMOTIONS, EVENTS AND OTHER COMPANY NEWS? Please send press releases and digital photos with identification to irios@lbaorg.com Make sure to specify it is for the in the news section

Cassa Brickell Grand Opening

O

n December 13, Jorge Gonzalez, Executive Director of the LBA and his Partner, Luis Gonzalez (The Paragon Group) unveiled their latest luxury offering to the public. The beautiful evening and the Miami Skyline served as the perfect backdrop for Paragon Group to showcase their CassaBrickell development. The LBA congratulates Jorge and Luis on this amazing development, one of their many successes to come!

Jorge Gonzalez and Luis Gonzalez and their families

A group of LBA Board of Directors celebrating with Jorge Gonzalez on this special evening

Jorge Gonzalez and Luis Gonzalez of The Paragon Group


47

PROYECTO MAGAZINE SUMMER - FALL 2016

BUILDING THE FUTURE OF ENERGY

FLORIDA CITY GAS

D

ecades ago, when Florida’s population starting growing at an increasing pace, there was concern about increased pressure on the electric grid. “So the state introduced natural gas rebates to encourage people to switch to natural gas and take some pressure off the grid,” said Carolyn Bermudez, vice president of operations for Florida City Gas. “The rebate program has been very well received over all these years.” Building with the Best Florida City Gas is working with equipment manufacturers, developers and contractors to introduce the newest technology to its residential, commercial and industrial customers. Florida City Gas firmly believes the energy choices you make are important. In addition to affecting the environment, these energy choices also affect the scope of what can be done. And, importantly, they affect how much money the end user pays for service. The Latin Builders Association has been instrumental in spreading this message of awareness. On November 15 2016, Florida City Gas invited the LBA to its corporate office to introduce members to Combined Heat and Power units (CHP) and Gas Heat Pumps (GHP) – new technology that produces hot water and uses the waste heat to generate electricity or individual room climate control. These efficient machines are widely being considered the future and are providing significant cost savings to customers and the businesses that choose natural gas. Florida City Gas, for example, offers generous mail-in rebate incentives for businesses who would like to build with natural gas to offset equipment costs. “We process a significant amount of rebates every year for both residential and commercial customers,” said Bermudez. “While there are attractive benefits around the economics of the product itself and how it performs, there are also substantial rebates available to natural gas customers. The rebates make natural

gas an even more attractive offering.” She added, “We’re working to educate more customers about the various rebates.” Florida City Gas’s focus on awareness and education is what makes it stand out among its peers. Whether it is through Lunch and Learns at the corporate office, or cocktails with the LBA, Florida City Gas wants you to know that high-performance, energy-efficient commercial natural gas equipment lowers your energy costs, improves productivity and saves businesses major money. Miguel Bustos, manager of Energy Conservation, outlined many of the company’s rebates which range from replacing an old electric water heater with a natural gas tankless unit, to converting a company’s fleet of vehicles to compressed natural gas (CNG). Bustos said, “A company considering converting its fleet to CNG could be incentivized by the state of Florida up to $25,000 per vehicle up to $250,000!” He added, “But the rebates aren’t just for commercial users of natural gas. Homeowners and contractors can realize thousands of dollars in appliance rebates, often offsetting a large portion of the appliance cost before the overall savings of using natural gas over electricity even begins.” Building a Better Home Florida City Gas is not only for commercial customers. With slightly more than 100,000 residential customers, Florida City Gas is committed to making residents aware of the substantial rebates offered for upgrading or adding natural gas services to their current homes, or to homes they are planning to build. Florida City Gas offers generous mail-in rebate incentives for customers who would like to replace old natural gas appliances or would like to switch to natural gas. These rebates are not a niche market. Developers and home builders in Port St. Lucie and Brevard County regularly use residential new construction rebate programs to offset construction costs. More than 9,000 customers took advantage of these rebates in 2015.

Carolyn Bermudez

For more information at their Doral office, reach out to Carolyn Bermudez or Miguel Bustos 305-835-3634.

Whether building or remodeling, including one or more natural gas appliances can increase the resale value of a home by an average of 6 percent, according to the Florida Natural Gas Association. One key advantage of natural gas is its reliable service. Hurricanes, thunderstorms and other severe weather conditions can cause power outages lasting anywhere from a few hours to several weeks. For Florida homeowners and businesses that depend on a constant source of power, backup generators are available. Building a Better Company The recent merger of Florida City Gas’s parent with Southern Company expands the company’s energy portfolio to include carbon-free nuclear, 21st century coal, natural gas, renewables and energy efficiency. The combined company creates the second largest energy provider in America, with operations in 17 states, 11 electric and natural gas utilities, 32,500 total employees, 9 million utility customers, and more than a million retail customers. Florida City Gas is eager to discuss its ongoing educational programs, or to analyze the application of its rebate program to your natural gas needs at any time.


SEMINAR DATES 2017

JANUARY

FEBRUARY

FRIDAY, JANUARY 27TH: LBA Monthly Luncheon – THE BILTMORE HOTEL

FEBRUARY

FRIDAY, FEBRUARY 24TH: LBA Monthly Luncheon – THE BILTMORE HOTEL

APRIL APRIL

WEDNESDAY, APRIL 12TH: Seminar - Kelley Kronenberg: 1111 Brickell Ave ST 1900, Miami, FL 33131

FRIDAY, APRIL 21ST: LBA Monthly Luncheon – THE BILTMORE HOTEL

MAY

FRIDAY, MAY 19TH: LBA Academy Monthly Luncheon – THE BILTMORE HOTEL

AUGUST

FRIDAY, AUGUST 25TH: LBA Monthly Luncheon – THE BILTMORE HOTEL

SEPTEMBER

THURSDAY, FEBRUARY 16 TH: Law Seminar (“Basic Principles of Construction Contract”) Siegfried, Rivera, Hyman, Lerner, De la Torre, Mars & Sobel: 201 Alhambra Cir, Coral Gables, FL 33134

MAY

THURSDAY, MAY 18 TH: Seminar – TBD

AUGUST

WEDNESDAY, AUGUST 16TH: Seminar – TBD

SEPTEMBER

WEDNESDAY, SEPTEMBER 20TH: Seminar- TBD

OCTOBER

THURSDAY, OCTOBER 12 TH: Seminar – TBD

FRIDAY, SEPTEMBER 29TH: 37TH Annual Awards Ceremony HILTON MIAMI DOWNTOWN

OCTOBER

FRIDAY, OCTOBER 27TH: LBA Monthly Luncheon- RUSTY PELICAN

DECEMBER

FRIDAY, DECEMBER 8TH: Holiday Luncheon – THE BILTMORE HOTEL


49

PROYECTO MAGAZINE SUMMER - FALL 2016

Power, Cooling, Heating, and Dehumidification for Construction and Contracting Needs Proud members of Latin Builders Association

Aggreko, Power Specialists in construction Aggreko 3601 NW 123rd Street, Miami, FL 33167 T: 855-202-1946 Aggreko operates from over 200 locations throughout the world. For the location nearest you, please go to: www.aggreko.com/contact


50

PROYECTO MAGAZINE SUMMER - FALL 2016

¿que pasa LBA?

Congratulations to David Bustamante and Carolina Diez! They are expecting their first child together! The happy couple will welcome their baby in June 2017!

President Elect, Eric Montes de Oca was celebrating with long time LBA supporter and newly elected US Senator, Marco Rubio for his win in November 2016!

Happy Birthday, Max! (Son of LBA Executive Director Gus Cabrera) Max turns 9 on December 28th! On behalf of the LBA Members and staff, Happy Birthday!

BERCOW RADELL & FERNANDEZ CELEBRATES 20TH ANNIVERSARY WITH ANNOUNCEMENT OF NEW NAME

LBA President Alex Lastra had the distinct pleasure of meeting with 43rd President of the United States George W. Bush and current US Senator (and former LBA Director) Marco Rubio in late October to discuss the upcoming elections. TD BANK PROMOTES PABLO PINO TO MARKET PRESIDENT, COMMERCIAL FOR SOUTH FLORIDA MIAMI, FL May XX, 2016 – TD Bank, America’s Most Convenient Bank®, has promoted Pablo Pino to Market President, Commercial, based in Miami. In this amplified role, Pino will manage and lead the commercial banking team to grow TD Bank’s commercial loan portfolio through deposits, products and services offered to commercial businesses throughout South Florida. Pino, who joined TD Bank in 2008, has over 30 years of experience in commercial and retail banking. Prior to joining TD Bank, he spent 15 years with Manufacturers Hanover, which was acquired by JP Morgan Chase, and held positions with increasing seniority at other financial institutions throughout Florida.

Most recently, Pino served as TD Bank Regional Vice President in Miami-Dade County, where he was instrumental in building the Bank’s strong commercial portfolio, as well as securing top talent to continually strengthen the commercial banking team in South Florida. A resident of Weston, FL, Pino serves on the boards of The Education Fund, United Home Care, the Center for Financial Training, and the Latin Builders Association. He received –a bachelor’s degree in management from New Jersey City University. Pino grew up in Union City, NJ.

(MIAMI) Nov. 16, 2016 -- Twenty years ago attorneys Jeffrey Bercow, Michael Radell and Ben Fernandez left a large Miami practice to set up shop specializing in land use, zoning and environmental law. Their timing couldn’t have been any better. Today, with 14 attorneys, Bercow Radell & Fernandez is one of Miami-Dade County’s goto boutique firm for real estate developers, property owners and government entities seeking legal advice.

The firm celebrated its 20th anniversary Nov. 14 at award-winning Chef Cindy Hutson’s restaurant, Zest. Clients, friends and family joined the 23-member office to toast the occasion. During the celebration, Bercow announced that the name of long-time shareholder, Michael Larkin, is being added to the firm name, to become Bercow Radell Fernandez & Larkin. The firm has been instrumental in paving the way for the many properties that make Miami an exciting place to live, work and play, from new stores and hotels on Miami Beach to new mixed-use developments on the Miami River, in Coconut Grove, in Cutler Bay and in Hialeah. “Never in my wildest imagination did I think the firm would grow to the size it is today,” managing partner Jeffrey Bercow said. “It’s been an exciting 20 years, and I know the next 20 years will be just as wonderful.” Since its founding in 1996, the firm has been at the forefront of Miami-Dade County’s phenomenal growth, guiding clients on all aspects of local, state and federal real estate permitting and licensing, zoning approvals, amendments of local government comprehensive plans, developments of regional impacts (DRIs), due diligence reviews, growth management, concurrency and environmental matters.


51

PROYECTO MAGAZINE SUMMER - FALL 2016


52

PROYECTO MAGAZINE SUMMER - FALL 2016

A financial relationship you can trust. Now, more than ever, you need a bank that stands beside you. TD Bank helps you make the most of every opportunity. We are the partner you are looking for, providing you with experience, guidance, and smart solutions that position you and your business for success. • Loans and lines of credit • Cash management services • Commercial checking choices

For a higher level of personal service, contact tdbank.com/commercialbanking or call Pablo Pino, Market President, at 305-441-5633.

TD Bank, N.A. | Loans subject to credit approval. Equal Housing Lender

Proyecto Magazine Summer - Fall 2016  

The Official Magazine of the Latin Builders Association, PROYECTO

Read more
Read more
Similar to
Popular now
Just for you