Dates for your Marketing diary As social media becomes ever-more important to businesses, it can be beneficial to incorporate awareness days into your marketing activities. Not only does it keep your social media pages fresh and relevant, it also increases your exposure to new potential customers. It’s a win-win! We’re here to support you with inspiration and by showing you some of our favourite upcoming awareness days. First day of Autumn, 21st September:
World Photography Day, 19th August: World Photography Day is an opportunity for you to showcase your photography framing skills, either by encouraging local photographers to bring in their work for framing or perhaps running a local photography competition via social media using the hashtag #WorldPhotographyDay. You could offer to frame the winner’s photography free of charge. International Day of Charity, 5th September: International Charity Day is a reminder that we should all give what we can to those in need. There are many ways to get involved, including donating money to charity, keeping a donation box in your shop to encourage customers to donate, or by volunteering. Volunteering can be a great team-building activity for colleagues, and a lot of fun too!
As we head into the cooler autumn months, think about how to brighten up your customers’ homes. During the winter months, we all spend much more time in our homes and consumers are often willing to spend more on home improvements - especially after the last 18 months. Be prepared for this by ensuring that you’re stocked up on your most popular mouldings, you can see availability and place an order through our website! FSC Friday, 25th September: FSC Friday is a day to celebrate the protection of forests and our responsibility to ensure that they are responsibly cared for. Here at Larson-Juhl we offer the largest range of FSC and PEFC products and we encourage you to offer these sustainable moulding options to your customers. You may even consider creating a ‘sustainable’ section in your showroom to display them. Black History Month, October: October is Black History Month, a time to recognise the contributions people of African and Caribbean descent have had on British culture, and culture worldwide. We can all show our support for Black History Month by sharing art by our favourite black artists on social media using the hashtag #BlackHistoryMonth Halloween, 31st October: Halloween is a holiday that seems to become more popular every year, and we would encourage any business owner to capitalise on the occasion! Think about how to bring the vibrance of autumn into your shop with spooky displays using orange and black colours, and your scariest framed work! Making frequent changes to your shop window ensures that you catch the eyes of passers-by and attract more customers as well as encouraging existing customers to revisit.
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