3 minute read
Society of Graphic Fine Art sponsorship
Justin George
Justin George
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We featured Justin in Issue 32 of 4walls when he was still relatively new to the world of framing and had just won a Scholarship. It is great to see how his business has developed and how he is really benefitting in terms of skills, confidence and momentum having invested so much time and energy in getting established. Now in its fifth year, George the Framer is thriving. He is a big fan of the Guild: “Everything they said would happen has happened on the back of my qualifications. And as I have built my business and built my confidence, I can see that CPD is a natural progression for me. It really is best practice and makes sure I am giving customers the very best advice.
Commercially, it is all making sense too: “I have invested in pricing software, put prices up and am getting the benefit. And getting more customers – who in turn are recognising the quality of my work and consequently willing to pay more for it.”
Justin is loving the positive feedback he is getting via word of mouth and indeed Instagram, his favourite channel. “Edgy and quirky is how the studio was recently described – I am very happy with that! I am a big fan of contemporary art, I like to keep informed of current design and decor trends which helps create something unique and interesting.”
Justin’s favourite Larson-Juhl mouldings include Black Oxide 230132, which is a real staple, and Petite II. He says these frames are: “Ideal for all types of art – traditional and modern. I find these frames have a much higher quality finish than others on the market – which is needed for my premium jobs.”
Justin believes sustainability is becoming increasingly important:
“Last summer, I took part in Larson-Juhl’s webinars which were great through lockdown and now I am a regular at London branch monthly Zoom meetings – we swap notes and it is great to keep in touch with 30+ framers.” https://larsonjuhl.co.uk/webinars “I like to have the FSC and PEFC information to hand so I can pass it on. Personally, I am concerned about where products come from, and about wastage. And more and more Millennials are bringing this up. This generation is very much a growth area for me. They shop with a conscience – and are willing to pay more accordingly.”
Facebook and Instagram @georgetheframer georgetheframer.co.uk
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The Society of Graphic Fine Art, or The Drawing Society as it is otherwise known, is a society dedicated to promoting fine drawing. The SGFA was originally started by a group of artists in 1920 who were rebelling against the Cubist movement. Now, the society’s members include professional artists from the UK and around the world and they hold regular exhibitions around the country.
Larson-Juhl is always looking for ways to show its support for artists in the UK, and what better way than by sponsoring the SGFA Centenary Open Exhibition, which celebrates work from artists covering all facets of the contemporary art world, working in many diverse mediums and subject matter including abstract, animal kingdom, landscape, portrait and still life. The exhibition was originally planned to take place in 2020 but was postponed by a year due to the pandemic.
The SGFA have launched a new exhibition space on their website, which will showcase the Centenary Open Exhibition alongside the physical exhibition.
sgfa.org.uk
