We Frame It is a popular gallery and framing business run by Noel Hill. Noel established the business
BRING ON THE BOTHYS!
in 1989 and now runs two outlets in Scotland, in Inverness and Skye. Many of you will remember that we featured We Frame It in Issue 32 of 4walls, so we caught up to have a chat about Noel’s business and the trends he’s noticed emerging in the art and framing industry.
Doricmor 0131 553 2772
Agnes and Magnus Go For A Stroll Somewhere Over Fife
Cuillins Bothy for card 1
Cuillin Bothy Copyright Esther Cohen
Since we last spoke, Noel has continued to grow his range of mouldings, and he now displays over 200 mouldings in his store in Inverness and customers can choose from thousands more available online!
“We love to offer our customers choice, and with so many mouldings on display they can easily find something that they like. If not, Larson-Juhl’s quick delivery service allows us to offer an even greater range of mouldings as we can order them for next day delivery!”
4walls was also pleased to hear that over the last few years demand for sustainable mouldings has increased, and Noel is happy to be able to offer a selection from Larson-Juhl. He has also noticed that the demand for premium mouldings has increased too, with many customers looking to framing shops to provide a bespoke and special experience for which they are willing to pay more. One of Noel’s customers’ favourite mouldings is the Larson-Juhl Riviera range, which is used to frame art by one of Noel’s bestselling artists – Esther Cohen. Esther’s work combines painting with digital design, and she has recently created a collection of prints of small Scottish houses, or bothys. Noel commissioned his
own set of bothys set in Skye, and these have been incredibly popular, with many customers also choosing to frame them in Riviera. The prints are selling very well in Skye, which attracts a large number of tourists during the summer season. Noel said: “It’s been really interesting to see the rise of digital art in recent years – two of my bestselling artists work in digital and its popularity is definitely on the rise!” Esther Cohen’s work is published by Scottish publisher Doricmor. To see more of Esther Cohen’s work, go to her website: esthercohen.co.uk For We Frame It, go to: we-frame-it.co.uk or follow them on social at @we_frame_it
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