MAKING FRIENDS WITH CATH
4walls got in touch with Cath Friend of Emerald Frames to hear all about how she got started in the framing industry, and what 2020 has meant for her online presence.
Cath
Featured artist Ali Mackie at her recent solo show
Cath initially began in the framing industry after she was left feeling unfulfilled in her previous job in a completely different field, and deciding she needed a change of direction towards something more organic and creative. At the time, she was working full time in a corporate role, and had started volunteering at a local framers during her weekends. This was the perfect opportunity for her to explore the framing world, and through her volunteering she gained the knowledge and experience needed to decide the career change was right for her.
She tells us: “It was a leap of faith at that point, but with a love of art and creative processes, it was a very appealing career choice. So, after setting up Emerald and leaving the security of having a full-time job, I have discovered that this is the perfect job for me!� Emerald Fames is now a thriving framing business, and Cath stresses that building relationships with her customers is absolutely paramount. Because of this, they have developed speciality services for their clients, including a thriving art gallery space and artist workshops.
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