Virtual marketing

With the online world constantly evolving, it can be daunting trying to wade your way through the masses of digital platforms, information and advice to make sure you get your business name out there appropriately. To that end, we are giving an overview here of the guidelines on our website, with additional information for those who are looking to delve deeper into the digital world.

Social media toolkit

Over on our website, we have a host of resources to help you get started when it comes to boosting your presence on social media. The key channels we advise you to focus on using are as follows:

All about digital

‘All about digital marketing’ from US colleague Manni Walia was an excellent webinar – watch it again here.

PR toolkit

If you need a hand with your public relations, head over to our website for free access to our comprehensive PR toolkit, created by industry professionals.

You will find a broad portfolio of suggestions and ideas to help your business, with templated media material for you to adapt and make your own.

This includes, but is not limited to, templates for the following: • • Press releases Activities In Store events Competitions. These include initiatives such as promoting your ideas and services for Christmas, the way you can capitalise on different sporting events, and how linking with other professionals in the interior design industry can help to benefit your business.

Although seven social media channels can seem overwhelming for someone who is in the early stages of experimenting with social media, we are not suggesting that you must create and maintain a profile on each and every one of these channels. Choosing even just one or two is a fantastic start to getting your name out there, and we have guides over on our website which talk you through the set-up process for each of these platforms.

Social media is a fantastic way to not only stay in touch with also allows you a platform for sharing your work digitally, enabling you to reach far more potential customers than simply displaying work in your shop window. On your social media pages, customers will also be able to leave reviews and recommend your services to others, helping to publicise your business further.

Not only can social media attract new customers from far and wide, but you will also be able to connect with a huge community of other framers, your current customers, but

which may help to inspire the way you work moving forward.