Company News Vogue (UK) heighten creative edge with two new appointments Suraj Rullay, Technical Designer, Vogue (UK) & Rebecca Mills, Marketing Assistant, Vogue (UK)

T

he UK’s largest British designer and manufacturer of premium radiators and towel warmers, Vogue (UK), continue to heighten its creative edge, with two new staff appointments: • Suraj Rullay, new Technical Designer at Vogue • Rebecca Mills, new Marketing Assistant at Vogue Both graduates, Suraj and Rebecca each bring an inherent passion for the creative industries with knowledge spanning technical product design, fashion, digital media and marketing. Suraj Rullay studied at the University of Wolverhampton, where he achieved a degree in Product Design and fittingly, was located only minutes from Vogue (UK)’s factory which is also based in Wolverhampton. By virtue of this professionally-focused design course, Suraj excels in the development of his own ideas and innovative concepts which in turn, brings a new and modern approach to product design at Vogue (UK). By combining this, with the vast amount of knowledge and experience which has already made Vogue (UK) a market leader, you can expect to see some exciting new products joining the Vogue portfolio. New Marketing Assistant, Rebecca Mills also studied in the West Midlands, completing a degree in Fashion Business & Promotion at Birmingham

City University. This course enabled Rebecca to develop skills in order to undertake a number of industry roles which include Buying, Marketing and PR, Trends forecasting and Event Management. Employing these very skills in her new role at Vogue (UK), Rebecca will implement a host of new marketing strategies to increase Vogue’s digital footprint and online engagement with its customers: B2C and B2B. Steve Birch, Sales Director at Vogue (UK) says “With such a competitive marketplace, we have to maintain the pedigree of our workforce and through strategic appointments like Suraj and Rebecca, we will elevate our creative edge and amplify the promotion of both brand and products.” “We are really pleased to welcome Suraj and Rebecca to the Vogue family, helping us to maintain and improve our quality design excellence and develop new sales and marketing strategies to grow our brand and build on three decades of success” says Steve.

Adveco Appoints UK Sales Manager Commercial heating and hot water specialist Adveco, has appointed Greg Brushett as UK sales manager, responsible for all Adveco and A.O. Smith Water Heaters product and system sales.

A

s part of the appointment, Greg has spearheaded a review and restructuring of the UK sales function to drive greater focus on supporting customer engagement. Greg brings more than a decade of sales and engineering expertise in the commercial heating and hot water industry. Starting as a regional sales manager at Rinnai, he originally joined A.O. Smith Water Heaters in 2011 as a sales engineer. Having moved to Viessmann in 2014 in the role of area business manager (commercial & renewables), he has taken the opportunity to return to Adveco and A.O. Smith Water Heaters to manage UK sales. “Between Adveco and A.O. Smith, we have a strong and highly competitive product offering,” says Greg Brushett, UK sales manager, Adveco. “Now, we can back that with the best possible service for customers. We have focussed on building our professional sales teams to ensure that there is no single point of failure. Customers can be assured there will always be access to the specialist technical sales knowledge that sets Adveco apart when sourcing product for commercial applications and projects.”

RRNews - Issue 38

Customers of Adveco and A.O. Smith Water Heaters are supported by dedicated specification sales and account sales teams, both backed by in-house application engineers. The new team structures are important, ensuring the sales team members never feel isolated and customers always have an informed point of contact - critical for projects that can be complex and typically require a bespoke response.

06

“The new sales team structure is also really important in allowing us to bring on new talent, leveraging the existing experience within the team to nurture the next generation of application engineers and specialist specification sales, by recently expanding our graduate intake across these teams we are not only taking positive steps towards addressing the growing national skills shortage within the engineering sector, but also strengthening our business for long term growth as we embrace new technologies and expand into new commercial markets.”